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Business
Marketing

Ground Up

Updated 8 days ago

Business
Marketing
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Ground Up is a podcast about growth, except without all the numbers.Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

Read more

Ground Up is a podcast about growth, except without all the numbers.Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

iTunes Ratings

31 Ratings
Average Ratings
31
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0
0
0

Actionable and engaging

By HillGamingCompany - Feb 18 2020
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For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.

Open, Honest Stories

By Nellyvan - Feb 16 2018
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John's a great interviewer who's able to get folks to open up and speak honnestly. 5 Stars!

iTunes Ratings

31 Ratings
Average Ratings
31
0
0
0
0

Actionable and engaging

By HillGamingCompany - Feb 18 2020
Read more
For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.

Open, Honest Stories

By Nellyvan - Feb 16 2018
Read more
John's a great interviewer who's able to get folks to open up and speak honnestly. 5 Stars!
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Ground Up

Latest release on May 07, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

Rank #1: 4: Jonah Lopin / Crayon's Evolution from Inspiration to Market Intelligence

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After leaving HubSpot, Jonah Lopin remembers feeling a bit unsettled at the obscurity of starting your own company. No emails. No meetings. But high expectations. Hear Lopin detail Crayon's evolution from an inspiration tool to a suite of market and competitive intelligence tools.

Nov 03 2017

39mins

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Rank #2: 39: Scott Belsky / The Messy Middle

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Scott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture.

Oct 05 2018

41mins

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Rank #3: 43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

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On today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like:

- What it is like to sell to companies who are already using a free product.
- How our product team helped streamline his sales process.
- How our marketing team helped position our product more effectively to new users.
- How our customer support team helps users adopt the product and buy on their own.

...and more!

Jan 22 2019

1hr 15mins

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Rank #4: 45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

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Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.

Jan 29 2019

1hr 40mins

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Rank #5: 61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses

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ThriveHive CMO Dan Slagen joins John to discuss:
- the challenges of marketing to the SMB
- how to develop a marketing strategy for a high-churn, high CAC audience
- how to foster a better working relationship between marketing and sales, and
- how channel/partner marketing has been the key to it all

Dec 02 2019

44mins

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Rank #6: 59: Ryan Bonnici / Inside G2's Explosive Growth

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Ryan Bonnici, CMO at G2, checks in after 2 years at the company to share:
- how they grew the team from 5 to 80 people
- how he structures the marketing team into 3 pillars
- how the marketing team measures success
- the strategies that helped them grow monthly sessions from 500,000 to 5 million
- his aggressive approach to goal-setting and planning
- and more...

Nov 18 2019

51mins

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Rank #7: 50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation

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On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Sep 24 2019

39mins

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Rank #8: 44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

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On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.

Jan 29 2019

40mins

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Rank #9: 55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

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Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Oct 21 2019

41mins

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Rank #10: 8: Joanna Wiebe / The Copyhackers Founder on Launching Airstory to Help Make Writing Better

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Joanna Wiebe tells the story of how, through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, she was inspired to launch software to help everyone that writes for a living create better work.

Dec 11 2017

26mins

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Rank #11: 60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

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ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share:
- how the company netted 80,000 customers by focusing more on product and less on marketing
- why she's joined the company now and how marketing will continue to fuel growth, and
- why they're leaning into brand and an already established community to grow

Nov 25 2019

44mins

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Rank #12: 57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

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Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in:
- building a content marketing engine
- hiring and structuring a marketing team
- aligning your team around metrics/goals/plans
- the most important skills a marketer needs in 2020 (and beyond)
- and more...

Nov 04 2019

45mins

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Rank #13: 31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First

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They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

Jun 01 2018

40mins

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Rank #14: 34: Recruiting, Hiring, & Onboarding Talent

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John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative.

Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring

Jul 18 2018

35mins

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Rank #15: 3: John & Pete / Finding Your First 100 Customers

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Databox CEO Pete Caputa has played a key role in generating the first 100 customers (and more) for 3 different startups. In this episode, we chat about lessons from each that can be applied to any business.

Oct 26 2017

20mins

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Rank #16: 58: Andy Cook / Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

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Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several years. On this episode, he shares details around:
- how he and his cofounder cut expenses to avoid going out of business
- how a failed round of funding made profitability a necessity
- how launching a freemium plan helped Tettra increase acquisition and adoption
- how the team sets, prioritizes, and aligns around goals in order to stay on track

Nov 11 2019

48mins

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Rank #17: 32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market

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Hiten Shah details the successful research, development, and launch of his newest tool, FYI.

Jun 11 2018

46mins

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Rank #18: 54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff

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On this episode of Ground Up, Joe Martin shares:

- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.
- How to get the marketing right for your freemium product (leveraging organic growth and referrals)
- The role of historical data in building your marketing engine from scratch
- And more!

Oct 14 2019

44mins

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Rank #19: 42: Chris Savage / Wistia's Moment of Clarity

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On this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.

Nov 13 2018

43mins

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Rank #20: 47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

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Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.

Sep 16 2019

40mins

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