EP49: The Marketers Measurement Dilemma with Neil Pursey
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing. Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins. Start with measuring paid, owned and earned media. Listen now.
20 Jul 2021
EP48: KHULA! Inputs Marketplace with Karidas Tshintsholo
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa. Khula! is a digital ecosystem of platforms that connect & enable role players in the agricultural and food value chain to grow their businesses: through an e-commerce marketplace, trade platform and digital support service for funders & farmers. The organisation envisions a connected & inclusive food system that can support the growing need for sustainably and responsibly sourced and produced food around the world; Khula! Inputs Marketplace is built to support farmers (of all sizes and anywhere in the country) to easily & efficiently access certified agricultural inputs and services from leading industry players.Our guest today is Karidas Tshintsholo, founder and CEO of Khula!, who will be talking to us about just this.
6 Jul 2021
EP47: Experience Transcends Communication with Haydn Townsend
The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently. Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs to enable them to achieve their desired outcomes. This is the Business of Experience aka BX. BX is very much a new category of leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade. Our guest today is Haydn Townsend Managing Director at Accenture Interactive who will be talking to us about this new concept of BX and how businesses need to adapt to the new playing field.
22 Jun 2021
EP46: Franc-ly Speaking FinTech Startup with Sebastian Patel
In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa. Franc was born in 2018 when an engineer, actuary, investment guru and tech wiz shared a common idea of making investing affordable, accessible and social. It is a digital first, app based solution…Sebastian takes us through the details, so download the podcast and find out the story behind this successful Fintech start-up now.Franc.app/invest.
8 Jun 2021
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EP45: Uber Eats Sustainable Innovation In Virtual Restaurants with Daniele Joubert
Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa. Creating the future of food delivery takes empathy, innovation, and an appetite for complex logistical challenges. Uber Eats taps into the phygital space of taking the restaurant seamlessly into homes with the use of technology. We will delve into some of the local insights and stories surrounding Uber Eats and why this business model is gaining traction in SA.
25 May 2021
EP44: Facebook The Next Frontier with Nunu Ntshingila
Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change. Nunu gives us insights into the top three trends which she believes will have a huge impact on how brands will operate both within a public and private space in the future. You cannot afford to miss out on this conversation. Tune in now!
11 May 2021
EP43: Data and Creative Effectiveness in Digital Marketing with Antonio Petra
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. In this episode our guest, Antonio Petra who has been in the digital and marketing environment for over 20 years, and is a specialist in strategy, marketing, analytics, and measurement will cover whether data stifles creativity or enhances it. . Don’t miss out, tune in to the conversation now.
28 Apr 2021
EP42: Brand Immersion Into Gaming with Garth Rhoda
In this episode we chat to Garth Rhoda, Managing Director at Detonator Media SSA & UK, Director at Africa Media Alliance SSA and AMA Digital Media UK (TAPTAP Digital), about how brands are slowly becoming immersed into gaming.Did you know, South Africa is one of the largest video game markets in Africa. Gaming has overtaken the market in movies and music in the country in the last 12-18 months. We are going to smash some stereotypes around gaming and bring you a fresh approach on how to fully leverage this platform.
13 Apr 2021
EP41: Digital Ad Fraud is an Iceberg with Chris Roper and Nevo Hadas
In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience.Chris and Nevo chat to us about the importance of digital ad fraud and how much underlying weight it really holds. Its an iceberg and we only just scratch the surface. Ad fraud is destabilising media while brands fund fake news. We learn that brands should be more demanding and investigate the quality and value within their media buying ecosystems.Don't miss out, tune in now.
30 Mar 2021
EP40: SA Brands Embrace TikTok with Greg Bailie
Check out this week’s podcast with Greg Bailie where he talks to us about how brands are embracing TikTok as a marketing channel.There is no denying the splash TikTok is making by creating a new world of online sharing. The platform allows users to fully express themselves by creating and curating something unique in a matter of seconds. According to the 2020 Social Media Landscape, there are about 6mil users on TikTok fast catching up with other social media platforms. Tune in now and find out how brands are jumping in and being part of user generated content trough TikTok in South Africa.
16 Mar 2021