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Escaping the 9 to 5 with Maren Kate – OBZ Podcast Episode 9

In this week’s show I interview Maren Kate from Escaping the 9 to 5 and one of Forbes top women entrepreneurs to follow.  We talk about how she got started as an entrepreneur online, her various businesses, and some of the challenges in building a new business.  She also talks extensively about her two new businesses where she is connecting entrepreneurs with virtual assistants.Download the MP3 File By Right Clicking and Saving HereTopics and Questions Mentioned in this Podcast Episode: (21:34) Reminder – watch the blog for my three part series on SEO Feature interview: Maren Kate from EscapingThe9To5.com How she got started with eBay Her consulting business and freedom as an entrepreneur Starting the blog: Escaping the 9 to 5 How she uses virtual assistants to grow her business Her new virtual assistant businesses Virtual Zeta.com and Zirtual.com Moving from online entrepreneur to an incubator Some tips for first time entrepreneurs Next episode I have an interview with Pat Flynn – look for it A few seconds about my consulting services and what I can do for you Ask me a Question for the Show! Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show The Online Business Zen PodcastThe Online Business Zen podcast is featured in the iTunes store.  If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.For those using another podcast device (non iPod) or a mobile client, here is the direct feed link.  Voice introduction provided by John Forsythe at TheVoiceOfJohn.com

2 Dec 2010

Rank #1

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Social Media Psychology – OBZ Podcast Episode 8

This week I cover the psychology of social media.  Psychology plays a critical role online in attracting customers, establishing a relationship with them, developing trust and ultimately in their decision to purchase your product or service.  I introduce some of the most significant aspects of online social behavior and how they are used in online business.  I also answer a variety of questions about local business marketing, setting up a simple online store, email lists, twitter, and more.  Share your questions or leave me a comment below!Download the MP3 File By Right Clicking and Saving HereTopics and Questions Mentioned in this Podcast Episode: (28:45) Reminder: The Kindle drawing closes out on 1 December – sign up for the email list to enter the drawing! My post: Top Traffic Tips from 9 Full Time Bloggers Feature Segment: Key elements of social media psychology: Reciprocity, Social Proof, Liking, and Authority.  Also the book “Social Media Marketing” by Mitch Myerson. Story: You can do more than you think you can… How to market a local business such as real estate online? Easy way to set up a simple online store for a few products on your web site? Should I use a personal brand or corporate brand for my business? Why is an email list important for my site?  Is it just another excuse to spam people? I don’t understand twitter?  Why do I need it? What is a product launch strategy and why should I pay big bucks to learn how to do one? Quick Tip – How do you add a Youtube video to your wordpress blog? Ask me a Question for the Show! Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show The Online Business Zen PodcastThe Online Business Zen podcast is featured in the iTunes store.  If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.For those using another podcast device (non iPod) or a mobile client, here is the direct feed link.  Voice introduction provided by John Forsythe at TheVoiceOfJohn.com

18 Nov 2010

Rank #2

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Better Business Time Management – OBZ Podcast Ep 7

In today’s podcast, I cover 5 tips for getting the most from your time.  We are all pressured to make more of our time, especially if you are running a business in your spare time as I did for many years.  Its hard with modern distractions to get enough time to complete all of the tasks needed to start and run a successful online business.  In addition I answer questions about blogging, stay at home businesses, link building, social media and google maps.Download the MP3 File By Right Clicking and Saving HereTopics and Questions Mentioned in this Podcast Episode: (21:50) New introduction by John Forsythe at TheVoiceOfJohn.com Check out the latest blog posts at OnlineBusinessZen.com Feature segment – Five Tips for Better Time Management What to do if you’re frustrated with your job? Will blogging help my online business? Looking for stay-at-home jobs?  What about affiliates? What does social bookmarking do?  Can I get indexed faster? Are Directory Submissions valuable for my site? How can I add a google map to my contact page? Quick Tip – Getting your wordpress blog onto the iPhone and Android Ask me a Question for the Show! Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show The Online Business Zen PodcastThe Online Business Zen podcast is featured in the iTunes store.  If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.For those using another podcast device (non iPod) or a mobile client, here is the direct feed link.

7 Nov 2010

Rank #3

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Web Copy that Sells – OBZ Podcast Episode 6

This week, I cover the critical skill of writing pages and posts that sell your product and get people to take action.    Writing good web copy is actually one of the most important skills you can have if you want to sell online.  You need to be able to write effective sales pages that don’t read like ads, convey your story, and move people to respond by purchasing your product, subscribing to your email list or taking action.Download the MP3 File By Right Clicking and Saving HereTopics and Questions Mentioned in this Podcast Episode: (33:26) My move over to the Thesis WordPress Theme – listed on my new “Online Tools of the Trade” page Feature segment – Building Web Copy that Sells The book on web copy I recommend: “Web Copy that Sells” by Maria Veloso I want to market book online but I’m cash strapped… I just put the finishing touches on my book, how can I market it? When advertising online, does it matter where the link to my product is? Enjoyed the chalk talk video on Google – how did you make it? I have a good looking site, but zero sales… What is “Page Rank” and how important is it? My new video series – “Starting a Successful Online Business” – just released! Ask me a Question for the Show! Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show The Online Business Zen PodcastThe Online Business Zen podcast is featured in the iTunes store.  If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.For those using another podcast device (non iPod) or a mobile client, here is the direct feed link.

24 Oct 2010

Rank #4

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The Death of Conventional Marketing – OBZ Podcast Episode 3

The internet has brought about some huge changes to the way we buy things and also the way products are marketed.  This week I take a look at some of these major changes, and how they are transforming both conventional businesses and traditional marketing.  I also talk about why “sliced bread” was not the best thing since sliced bread, answer some questions on blogging, and talk about a tip for finding out what other people are saying about your product or business online.OBZ 3 – Death of Conventional Marketing.mp3Topics mentioned in this podcast: (17:43) How the internet has changed our buying habits, and what that means for marketing businesses Seth Godin’s books “Tribes” and “Purple Cow” and Malcom Gladwell’s “The Tipping Point” What kind of businesses will survive in the new economy A story about sliced bread Two questions on blogging Google Alerts – For tracking what people are saying about you online Ask me a Question for the Show! Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show The Online Business Zen PodcastThe Online Business Zen podcast is featured in the iTunes store.  If you click on the iTunes button below, it will take you to my page on the iTunes store which has a direct link if you want to open/subscribe to our podcast within iTunes.For those using another podcast client or a mobile client, visit the podcast page to get the full feed link.

23 Sep 2010

Rank #5