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Focus Is Your Friend: How to double down on marketing that matters

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Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

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Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

iTunes Ratings

13 Ratings
Average Ratings
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Great content!

By 2blynz - Jul 13 2017
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Easy listening and very informative.

Great show Lee!

By Kris Ruby - Mar 04 2017
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Thank you for having me on the show Lee! I so enjoyed our industry discussion together.

iTunes Ratings

13 Ratings
Average Ratings
13
0
0
0
0

Great content!

By 2blynz - Jul 13 2017
Read more
Easy listening and very informative.

Great show Lee!

By Kris Ruby - Mar 04 2017
Read more
Thank you for having me on the show Lee! I so enjoyed our industry discussion together.
Cover image of Focus Is Your Friend: How to double down on marketing that matters

Focus Is Your Friend: How to double down on marketing that matters

Latest release on Sep 14, 2017

The Best Episodes Ranked Using User Listens

Updated by OwlTail 4 days ago

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This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Rank #1: Episode 68: Goodbyes Aren't Forever, with Lee Caraher

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Dear FIFY Listeners

This is our final episode of Focus Is Your Friend.

Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this crazy world. I appreciate all your feedback and emails – hopefully they helped us produce an increasingly better show.

We’ve decided that we’re going to put our time into a more entertaining, storytelling format. So we’re ending Focus Is Your Friend so that we can bring you something even better soon. (There’s only so much time in a day, and, hello, focus is my friend!)

Please subscribe to the newsletter here and we’ll let you know when our new awesome listening experience is ready for prime time.

Here’s to doing fewer great things over more mediocre things!

Lee  

Sep 14 2017

10mins

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Rank #2: Episode 67: An Extreme Marketing Makeover, with Erin Dwyer

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Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital’s impact on all industries, Erin’s aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what’s next.

“The most important thing for anyone in any category is to realize that the concept of marketing as we once knew it is basically over” – Erin Dwyer

What you’ll learn about in this episode:
  • What today’s marketing mix looks like and how to stay relevant
  • How to find value in your marketing approach and tactics while looking outside the box
  • How to realize that marketing isn’t a function, but rather the DNA of your organization
  • How to think about your company’s strategy and add value in a more altruistic way
  • How to show who you are and who your company wants to be
  • How to lean on others and share information to achieve better results
  • How to keep an active social presence for a brand
  • How to prioritize 
Ways to contact Erin:

Aug 31 2017

32mins

Play

Rank #3: Episode 66: Put that Plan in Motion, with Glenn Mattson

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Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.

“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode:
  • How to implement the plans you’ve spent so much time creating 
  • How to reach your goals without wasting your time
  • What separates an okay sales department from a fantastic one
  • Why is leadership so important when executing plans
Ways to contact Glenn:

Aug 17 2017

32mins

Play

Rank #4: Episode 65: Testing for Success, with Chris Dayley

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Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  

“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode:
  • How to survive by focusing
  • What are the basic elements CMOS need to manage expectations
  • How to continue innovating everyday
  • Why CMOS fail and how t avoid the failure trap
  • How to execute at scale
  • Why courage always precedes vision
  • How to set clear marketing expectations
  • Why a CMO needs board-level support and how to secure it
Other resources: Ways to contact Chris:

Aug 03 2017

35mins

Play

Rank #5: Episode 64: The Scientific Marketing Method, with Drew Neisser

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Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  

“Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser

What you’ll learn about in this episode:
  • How to survive by focusing
  • What are the basic elements CMOS need to manage expectations
  • How to continue innovating everyday
  • Why CMOS fail and how t avoid the failure trap
  • How to execute at scale
  • Why courage always precedes vision
  • How to set clear marketing expectations
  • Why a CMO needs board-level support and how to secure it
Other resources: Ways to contact Drew:

Jul 27 2017

47mins

Play

Rank #6: Episode 63: Marketing Tips for the Long Haul, with Brandon Laws

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Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.  

“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws

What you’ll learn about in this episode:
  • How to target an audience effectively with small money and big ideas
  • The key to getting people to pay attention to your marketing efforts
  • Why sustainability is sexy
  • How to optimize your content
  • Why marketing efforts require a hypothesis
  • Why networking is so important to connect with C-level executives
  • Why marketing doesn’t have to have a huge price tag to be effective
Other resources: Ways to contact AJ:

Jul 13 2017

32mins

Play

Rank #7: Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox

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AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.  

“The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox

What you’ll learn about in this episode:
  • The right-sized approach to using LinkedIn and Facebook for B2B marketing
  • Why you need to have a flexible strategy for many budgets
  • A data-driven strategy for engagement to find the right people and keep them
  • The best way to develop your relationship with an audience
  • How to create content for smart audience development
  • What it means to pay more to get more with LinkedIn
  • How to find that middle-ground of content and contact to maximize ROI
  • The easiest way to create content for white collar recruitment campaigns
  • Why LinkedIn offers the best targeting - market directly to companies you choose
Ways to contact AJ:

Jun 20 2017

31mins

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Rank #8: Episode 61: A/B Test and Move, with Mike Porcaro

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Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.  

“A great idea wasn’t great only one time.” - Mike Porcaro

What you’ll learn about in this episode:
  • Boomi: the world’s leading integration platform (the software that connects all your disparate systems)
  • How Mike took Boomi from credibility to credibility & awareness
  • Why he quickly hired experts in different fields to help Boomi grow
  • Ensuring ROI from your agency and why you must expect partner level work
  • Speaking to all consumers as humans
  • How to expand internationally by keeping your message hyperlocal with an appropriate amount of centralized consistency
  • Measuring how many people are talking about a business and making sure they’re talking about what you want them to talk about
  • Getting clear on what success looks like
  • A/B testing to figure out where to spend your marketing dollars

Jun 15 2017

51mins

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Rank #9: Episode 60: Badass Your Brand, with Pia Silva

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Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.  

“The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva

What you’ll learn about in this episode:
  • How Worstofall Design helps their clients build badass brands in three days or less
  • Leveraging profitability by getting very few clients at a high price point
  • Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work
  • “Badass Your Brand”: why Pia wrote the book
  • Why you must stick forcefully to your message
  • Choosing which marketing efforts to utilize based on their ROI
  • Why clients need to buy all in on their agency’s expertise
  • Managing the psychology of the client
Ways to contact Pia:

Jun 08 2017

29mins

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Rank #10: Episode 59: Control the Conversation with Content, with Joe Stradinger

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Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries.

Joe eventually transferred to Arthur Andersen Business Consulting where he supported major telecommunications clients such as GTE and MCIWorldCom. In October of 1998, he co-founded Musicforce.com, the Internet's largest retailer focused exclusively on one of the fastest growing genres of music - contemporary Christian music. At Musicforce.com, he oversaw finance and operations as CFO and COO as well as a member of the board of directors. In July 1999, Gaylord Entertainment (NYSE GET) purchased a controlling interest in Musicforce.com at a valuation of $30 Million. The site and its management team formed the cornerstone of Gaylord Entertainment's new internet division, Gaylord Digital. As Gaylord Digitals VP of Strategic Development, Joe was responsible for all business opportunity development for the company including investments, acquisitions, strategic partnerships, and new-market development.

In 2012, Joe launched EdgeTheory, a conversation media company. EdgeTheory's platform creates, publishes and analyzes content at scale through proprietary conversation mapping & creation technology. The result for our customers is a greater share of the conversation that grows their market share.  

“We don't live in a search age anymore, we live in a find age. We have to go find people that aren’t looking for us.” - Joe Stradinger

What you’ll learn about in this episode:
  • Content as a service: why you can’t have a conversation without content
  • How EdgeTheory uses development engineers and conversation engineers to develop content
  • EdgeTheory’s conversational maps that they use with clients to direct the kinds of conversations they need to have on social
  • Why CMOs need to think of themselves as a publisher that builds a media company
  • Why every company in every industry needs to own their conversation
  • What people often misunderstand about social media
  • The divide between the people who know what to say (those with experience) and those who know how to really use social media (younger employees)
  • Why content creation is the new SEO
Ways to contact Joe:

Jun 01 2017

31mins

Play