Cover image of Attribution Marketing Podcast

Attribution Marketing Podcast

This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimi... Read more

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#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve

#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve

In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might conti... Read more

2 Jul 2022

16mins

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#54 E-Commerce Attribution and How it Can Improve Your Sales

#54 E-Commerce Attribution and How it Can Improve Your Sales

29 Jun 2022

17mins

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#53 Lewis Rothkopf on Measuring What Marketing is Working and Why

#53 Lewis Rothkopf on Measuring What Marketing is Working and Why

30 May 2022

24mins

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#52 Leif Welch on OTT/CTV Advertising and Attribution

#52 Leif Welch on OTT/CTV Advertising and Attribution

9 May 2022

26mins

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#51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution

#51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution

Justin Bowen had a major impact on the success of The Great American Home store by implementing a modern and robust mark... Read more

20 Apr 2022

26mins

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#50 Calvin Lathan from Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance

#50 Calvin Lathan from Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance

7 Apr 2022

19mins

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#49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance

#49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance

17 Mar 2022

29mins

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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

25 Feb 2022

20mins

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#47 What is Marketing Attribution and What Are the Benefits?

#47 What is Marketing Attribution and What Are the Benefits?

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing att... Read more

11 Feb 2022

21mins

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#46 Matthew Chevallard on Fashion, Entrepreneurship and Branding

#46 Matthew Chevallard on Fashion, Entrepreneurship and Branding

30 Jan 2022

28mins

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