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Divij’s Den

Welcome to the #1 Podcast in the world. Conversations with cool ass people talking all things pop culture, world news, sports, business, lifestyle & more. Hosted by your boy Divij ‘Div’ Vaswani. Divij is the Head of Brand & Influencer Partnerships at DIV Management based in Los Angeles.

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On today's episode of Divij's Den, Divij and Charley talk about how to optimize your morning routine to get absolutely f*cking shredded and also discuss whether or not jerking off is healthy... or is it just lazy?   Divij is a talent agent and media entrepreneur living in Los Angeles, and he's also a complete and utter man child.   Apple Podcasts:  https://itunes.apple.com/us/podcast/la-hustlers/id1442988428?mt=2&uo=4 Spotify:  https://open.spotify.com/show/01aIzshvpT20FnQgnNEMub Shop Mellow: KeepMellow.com Use Code MELLOW for 15% Off Your Order   Follow Charley: https://instagram.com/fitlikecharley Follow Divij: https://instagram.com/divijvaswani Produced by Melrose Podcasts   Follow the producers:   @abbyroberge  @arimannis


28 Apr 2021

Rank #1

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How To Make $100,000 Per Month As An Influencer In 2021 (Brand Partnerships) | LA Hustlers

Partnerships aren’t all the same. Certain structures are more common or well known than others, but the truth is that influencer marketing is full of variety and opportunity. No two partnerships are the same, there really is something for every audience, and there’s always room for innovation. Half the battle of getting great partnerships is knowing what’s possible, so we’ll help you out there with list of partnership options below. This list is not exhaustive, but will hopefully spark ideas for your own endeavors. So don’t be afraid to think outside the box and create your own, those can often be the most fruitful.IMPORTANT: Most of these partnerships are available to anyone who has demonstrated that they are a dedicated influencer, even if you have a smaller following. So if you have a strong, engaged audience, do not be afraid to start thinking about partnerships, even if they are unpaid. Getting started early will help you learn and make you better as you scale and work on bigger projects.Re-Using Images When a brand asks to use images you’ve created on their own social media or website. (Sometimes brands do this without asking, which is a copyright violation.) Lots of brands do this because influencer content is creative and engaging, often much more engaging than the studio-created assets brands create themselves. You have something they want!Affiliate The basics are that influencers receive a portion of the brand’s profits on any sales generated by a link (or discount code) the influencer has shared. There are affiliate networks that that aggregate relationships for you so that you don’t have to negotiate with each individual brand. Later, you can negotiate directly with a brand and get 1) a dedicated link to share with your followers or 2) special discount code for your followers.Guest You’ve definitely seen these, when an influencer takes over a brand’s Instagram Stories for the day, or even posts to their feed. If you have a good relationship with a brand, try suggesting this. It’s one of those partnerships that brands might be timid about, but if they see a great example or similar work you’ve done in the past, they may be willing to try it out.Product Probably the most well known, these occur when a brand pays an influencer to post their product on the influencer’s blog or social media channels. Everyone from single-location fashion boutiques to McDonalds has utilized this method. It’s very popular and easy to find examples of online if you’re looking to make a case to a brand for engaging in one.Press Trips Brands can often partner with an influencer or a group of them, to provide that influencer’s followers with something free or the chance to win something (usually their product) in exchange for following the blogger(s) and the brand.Commercials / Ads As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work with influencers? INFLUENCER INSIGHTS: WHAT ARE THE MOST IMPORTANT FACTORS IN SECURING INFLUENCER BRAND PARTNERSHIPS?For each response, we’ve linked to the original interview article for additional insights, and we’ve also examined patterns across more than 50 responses. The results are telling: influencers are like brands—they look for mutually beneficial partnerships that are a “good match,” meaning there’s alignment between interests and values.While these insights may come as no surprise, it’s helpful to get a clear view of what influencers want and how they determine which brands to endorse. We’ve analyzed elements from each answer and broke them down into eight main categories:


25 Feb 2021

Rank #2

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“Got high on weed stonks and forgot to sell the top,” wrote one of the asset allocators at WallStreetBets on Thursday evening. A screenshot of a Robinhood account showed just over $500,000 turning into $203,000 in a day. On the Reddit day-trading forum, this is known as posting loss porn, and it’s part of the social experience.This particular exhibitionist “still made money cause i was in early”—which seems plausible, considering the highs reached by cannabis shares just before the smoke out.Canopy Growth (ticker: CGC), an industry blue chip, ended Thursday down 22% for the day, but up 135% over six months. Tilray (TLRY), another biggie, was down 50% and yet up 366% for the same period.You would think Dan Ahrens would be loving this. He picks pot stocks for the $469 million AdvisorShares Pure Cannabis exchange-traded fund (YOLO), which is up 148% in a year. In September, his firm launched a domestic sibling, AdvisorShares Pure US Cannabis (MSOS), with just $2.5 million. It’s now up to nearly $1 billion. The funds charge 0.75% and 0.74%, respectively.The trouble is, cannabis hot money is making a hash of fundamental analysis. Last year, Ahrens bet that companies with solid cash flows, or at least healthy growth prospects and balance sheets, would rise above the rest. He also heavily favored the U.S., which is years behind Canada on legalization, but which Ahrens describes as offering a cannabis opportunity akin to investing in alcohol just after the fall of prohibition nearly a century ago.Those bets paid off, with the older AdvisorShares fund returning 47% in 2020, even though ETFMG Alternative Harvest (MJ), a $2 billion index fund, lost 11%. Stock-picking is better than indexing when it comes to cannabis, Ahrens says. But so far this year, Ahrens is up only 58%, putting him 16 points behind the index fund.“Companies with the worst financials—some of the companies that had been down the most in the last couple of years—are maybe trading up the most right now on hype, on Reddit, on chat rooms, on WallStreetBets, and even short squeezes,” Ahrens says. He has seen this before, although not as extreme, when Canada legalized marijuana use in 2018, and shares popped. “And then when actual results started coming in a year later, everything really crashed and burned, because those prices were based on hype.”Canada’s head start on OK’ing pot helps explain why the best-known names, like Canopy and Tilray, are based there, and why even U.S. players have their main stock listings in Canada, and trade over-the-counter at home. Yet the grass opportunity is suddenly greener south of the border.Colorado topped $2 billion in marijuana sales through state dispensaries last year, putting it on par with Canada, and raising $387 million in taxes and fees. In New Jersey, a state that doesn’t allow residents to pump their own gas, voters approved a constitutional amendment to legalize recreational pot—presumably, residents will be permitted to roll their own joints. Arizona, which turned blue this past election, voted to light up, too. Sure, those liberals and their reefer views—but then, how to explain red Montana and South Dakota giving the thumbs-up, too? Virginia legalization appears imminent, which will bring the number of recreational pot states to 16. New York could be next—I’m a quarter-century out of practice, and hoping I can find my hacky sack and Dave Matthews Band CDs in time.Just as lucrative as state by state approval would be a new federal framework. The SAFE Banking Act, stalled for two years but perhaps in play this year, would open ordinary financial services to pot companies. Policy makers might also revisit Section 280E of the tax code, which prevents cannabis operators from taking certain common tax deductions, crimping profitability.


13 Feb 2021

Rank #3

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Jake Paul hits back at Floyd Mayweather in latest outburst but admits he’s a ‘harder opponent than Conor McGregor’ as he looks forward. Jake Paul has blasted Floyd Mayweather as the two continue to exchange words following a shock call-out last week.Last week, the retired 50-0 pound-for-pound great listed the YouTuber as someone he wants to face in an exhibition later this year. Floyd is already set to face Jake’s brother, Logan Paul, in an exhibition which is currently postponed.After this, he wants to fight Jake and rapper 50 Cent.Mayweather said: “This year I will focus on several exhibitions.“I will have an exhibition in Tokyo, Japan again. Of course the one with Logan Paul and I.“And if Jake Paul can get past his next opponent Ben Askren, I will have an exhibition with him as well.” Jake responded with a social media poem mocking Mayweather almost instantly.He said: “Dear Mr Mayweather, who runs your Instagram? They need to get paid better.“Do us a favour and stay off of social media, you should focus on learning to read, retirement or maybe an encyclopaedia.“You call me out to fight, but you’re half my height. You might beat my brother, but Jake Paul is a different type.“F*** your proposition, I don’t do exhibitions, we can fight on my conditions, 50/50 commissions. “Oh, and we haven’t forgotten you tried training Nate [Robinson] to beat me.“I left him unconscious on the canvas, let’s hope you’re not that easy.“A quick NBA knockout, he’s never boxing again. Speaking of NBA, who knocked up your daughter my friend?“After I KO Askren on Triller, April 17, I would love to fight you Floyd and punch you in those fake veneer ass teeth.”To this, Mayweather replied: “Jake Paul is talking about he don’t do exhibitions, them two bulls*** boxing matches he had were exhibitions. They were not against real professional boxers.“And I don’t even play when it comes to education because millions of blacks got lynched just for reading.“Let me see, you went to get a black boxing trainer, try to dress like you’re black, wear jewellery like black people, try to dance like black people, but you don’t want to be BLACK.“All you do is jack black swag from us. You go from groupie fan to a fake professional fighter, this world is crazy.”And Paul has now told TMZ: “This guy’s out of his mind, he just calls me out, out of nowhere, same with 50 Cent.“He hasn’t even fought my brother yet, it just seems like he’s losing his marbles. What the f*** is this guy doing?“We’ll see what happens with him and my brother, we’ll see how that fight goes.“And yeah I could totally see a Jake Paul vs Floyd match-up a year from now. That’s totally possible. “He is a lot harder of an opponent than Conor McGregor.“McGregor’s an MMA fighter, Floyd is one of the best boxers to ever live, but it doesn’t scare me.“He’s smaller than me and he’s old, like he’s old. That speed goes away, the power goes away, the endurance goes away.“That’s why I’m excited to see – if he fights my brother, let’s see what happens… I’m doing legit pro fights. I’m 2 and 0 with 2 KOs with pro fights.“If Floyd wants to do these exhibitions, cool, but I’m a real fighter and he has to take me seriously.“I think the reason he wants to do these exhibitions is because he’s afraid to risk his legacy of his 50-0 record in case he were to lose.”


11 Feb 2021

Rank #4

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LA Hustlers: Influencer Campaigns In 2021

Here’s some of my thoughts on the best ways to leverage YouTube, Instagram, TikTok, LinkedIn, and Twitch for your influencer campaigns in 2021! Influencer Marketing Will Be Bigger Than Ever in 2021Influencer marketing is on track to become a $15 billion dollar industry by 2022 and it shows no sign of slowing down.In fact, 63% of marketers intend to increase their influencer marketing budget in the next year. “2021 is the year we believe influencer marketing will be seen as its own media channel outside of tactical ‘problem solving’ or ‘nice to have content’”, predicts Brandon Perlman, Founder and CEO of Social Studies, Inc. #1: Video Content Will (Continue To) Be King“The rise of video” continues to be an ongoing trend in the influencer marketing space. However, with the growing popularity of TikTok and the introduction of Instagram Reels, it’s expected to be more collaborative and creative than ever. Instagram influencer Elizabeth Gilmore agrees, commenting: “Video first, always! I’ve found the more authentic, in the moment, and less ‘curated’ the better. It keeps viewers more engaged and a stronger authenticity makes people feel more human and part of the action.” #2: A Focus on Diversity and Inclusion2020’s increase in social activism spotlighted a lack of diversity in influencer marketing and inequality faced by Black content creators. With many brands being held accountable for tokenism or unfair pay, a lot of content creators were vocal about how there needs to be more representation in influencer marketing. “Representation matters because it inspires and can change the way people see themselves, and how they see your brand,” says entrepreneur and content creator Sashagai Ruddock. In 2021, we predict increased effort by brands to create more inclusive influencer marketing campaigns, but it won’t be enough to simply work with diverse influencers. As Gen Z expert and PRZM co-founder, Larry Milstein, says: “It’s not enough to cast diversity and inclusion. It needs to be built into the fabric of the brand.” The goal for 2021 should be to build diversity and inclusion into all aspects of your business — including influencer marketing — to create effective change and illustrate your brand’s values.#3: The “No-Edit Edit” Aesthetic Will EvolveAuthenticity on social media is one of the most effective ways to build a digital community, and it’s translated over to Instagram aesthetic trends too!In 2021, we predict an increase in bloggers and influencers using the #nofilter trend. With a focus on authenticity, they’ll apply subtle edits to their photos to create an “in-the-moment” and unedited look into their lives. Instagram influencer Rohini Mauk, who has mastered the in-the-moment shot, predicts that “the days of a perfectly manicured feed are slowly dying out.”“Although they are beautiful to look at and definitely have their place, I don’t think it’s necessary in order to grow,” added Mauk. #4: Deeper Connections and Value-Driven ContentIn 2020, influencers and brands took a step back from perfectly curated feeds to get a little more “real” with their followers. With a continued push toward driving deeper connections and relationships –- coming from users and Instagram themselves –- influencers have begun creating more value-driven content and are giving their audience a real glimpse into their lives.“Now more than ever, people want to see your authentic self! I think providing some type of content that shows your real life personality is key to growing online these days,” shared Rohini.


4 Feb 2021

Rank #5

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LA Hustlers: Flipping My First House (Biggest Takesways)

I just flipped my first house! Tune in to hear my biggest takeaways & lessons learned. How to Flip a HouseIf flipping were as easy as finding a cheap house online, buying it, and selling it for a profit, we’d all be real estate billionaires. You must educate yourself before you even start looking at homes. Here’s what you need to know.1. Learn Your MarketFirst, research your local real estate market. Where do people want to live right now? What kind of house do people want to buy right now? Don’t speculate about up-and-coming neighborhoods. Remember, you want this house sold fast.2. Understand Your Finance OptionsNext, become an expert on home financing options. Will you buy a house with cash? Will you apply for a home mortgage loan through a company like Credible or take out a HELOC? Make sure you understand the ins and outs of home financing before you apply for a loan or make an offer on a house. This will allow you to make the best decision for your circumstances.3. Follow the 70% RuleAnalyze how much house you can afford and how much you can afford to lose on any deal. Experienced flippers follow the 70% rule when analyzing how much they’re willing to pay for a house. This rule states that investors should pay no more than 70% of the after repair value (ARV) of a property minus the cost of the repairs needed.Let’s say a home’s ARV (or value after necessary repairs) is $200,000, and it needs $30,000 in repairs. The 70% rule states that you should pay no more than $110,000 for this home:$200,000 (ARV) x 0.70 = $140,000 – $30,000 (repairs) = $110,000This rule is a good guide to follow when you first get into house flipping as it can help you avoid overpaying for a home.4. Learn to NegotiateThe less money you invest in a house, the more money you can earn during the flip. Good negotiation strategies will help you effectively haggle with contractors and other workers.5. Learn How Much Average Projects CostDo you know how much it costs to recarpet a 1,000-square-foot home? Rewire a house? Build a deck? Landscape a yard?Every project is different, but with some experience, you can learn how to estimate the costs of many home renovations and get an idea if a particular home is a good buy or not. One of the best ways to build your experience with this is to do some renovations on your own home. This can also give you a general idea of the type of projects you like to do and which projects you’re better off hiring out.Know which home improvements increase a home’s value and focus on these projects first. These might include upgrading kitchen appliances, repainting the home’s exterior, installing additional closet storage space, upgrading the deck, and adding green energy technologies. 6. Network with Potential BuyersNetwork extensively and talk to potential buyers before you even start looking for a house to flip. Do whatever you can to build relationships with future buyers. If you have a buyer lined up when you purchase an investment home, the home sells as soon as the updates are completed.You can also save money long-term if you take the time to get your realtor’s license, which will enable you to broker your own deals and avoid paying another agent.7. Find a Mentor 8. Research Listings and ForeclosuresMany websites provide foreclosure listings. Some of the most popular include:Foreclosure.comZillowWilliams & WilliamsAuction.comRealtyTracYou can also find foreclosure listings through real estate company websites like Re/Max. Under search filters, select the option for “foreclosures.”Your local newspaper is another source of foreclosure listings. Legitimate auctioneers put notices in the legal section of local papers, and you can usually find their specific listings by visiting their websites. 9. Make an Offer 10. Find good contractors 11. List and sell quick


1 Feb 2021

Rank #6

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Brands are set to spend up to $15 billion on influencer marketing by 2022

As social media influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Insider Intelligence estimates, based on Mediakix data. Influencer Marketing Stats & FactsThe influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Insider Intelligence estimates, based on Mediakix data.Every social platform attracts influencers to some degree, but Instagram is the gold standard for the group. Nearly four in five (79%) brands predominantly tap Instagram for influencer campaigns, compared with Facebook (46%), YouTube (36%), Twitter (24%), and LinkedIn (12%), per Influencer Marketing Hub.


26 Jan 2021

Rank #7

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LA Hustlers: Meet Serial Entrepreneur and Everbowl CEO, Jeff Fenster

On today’s episode of LA Hustlers, Divij Vaswani sits down for a virtual chat with serial entrepreneur and EVERBOWL CEO, Jeff Fenster. When Jeff does something, he goes all in.There’s no roadblock that can slow his momentum, and no wall in his way that he can’t break down. The San Diego “serial entrepreneur” behind many impressive brands (including Superfuel Coffee, WeBuild, and the ever-growing Everbowl) finds success in business by making friends and having fun.Jeff Fenster has spent years building strong businesses and fostering powerful relationships and you can learn a lot from his story on this episode of the Digital Hospitality podcast.There’s a reason that Forbes recruited him to become an Entrepreneur Professor for their Forbes School of Business & Technology. His business acumen is as strong as his desire to be healthy and enjoy life.


17 Dec 2020

Rank #8

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LA Hustlers: A Conversation with Chris Han

Chris Han is a Shanghainese living in Los Angeles. She is a fashion and beauty blogger who shares wardrobe tips and beauty guide with international audience across various social media channels. She is also a photographer, enjoying the moments in front of and behind the camera. Her goal is to help women to discover their own edgy or classic personal styles and feel their beauty inside and out.​In addition to fashion, Chris is also very passionate about women entrepreneurship. She founded a language solution consulting firm in Shanghai and sold it after a few years. She earned her MBA degree from University of Southern California in 2017, now working on startup projects with her fashion friends in Los Angeles.


11 Dec 2020

Rank #9

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LA Hustlers: Meet Ricky Carruth, The Agent Selling 100 Properties Per Year.

Meet Ricky Carruth, the #1 Re/Max Agent in Alabama. Ricky started selling real estate when he was twenty years old. It was 2002. He made a million dollars before the age of twenty three, and lost it all in the 2008 market crash. He then had to go back to roofing houses, went bankrupt and worked on an oil rig. During that time, Ricky read one hundred books, and realized this business is about people (not money). Ricky created the phrase “Relationships over Transactions”. By 2014, he was selling 100 deals a year as a single agent and became the #1 REMAX agent in Alabama. In 2017, he wrote two books and started coaching agents for free. Now he is one of the top coaches and speakers in the industry trying to help reduce the failure rate while still closing over 100 deals a year. Despite the pandemic, 2020 looks to be Ricky’s best year in real estate so far.


7 Dec 2020

Rank #10