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Business
Marketing

THE SHIFT PanelCast

Updated about 1 month ago

Business
Marketing
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We discuss the next era of Sports, Entertainment and Event Marketing. Speaking with CEO's, Marketing Directors and Incredible creatives from industries and global brands to inspire innovation in marketing, events and brands.Hailey Mason, Managing Director - The Shift, hosts the panel, regular panelist Chris Toward, Creative Director and Event Producer brings with him over 20 years in the marketing and events industry. Each episode two to three purpose-driven panelists join us to discuss topics including new tech, innovation, evolution of sports, event marketing, brand activations, successful marketing campaigns, future of sponsorship, environment and sustainability pus more.

Read more

We discuss the next era of Sports, Entertainment and Event Marketing. Speaking with CEO's, Marketing Directors and Incredible creatives from industries and global brands to inspire innovation in marketing, events and brands.Hailey Mason, Managing Director - The Shift, hosts the panel, regular panelist Chris Toward, Creative Director and Event Producer brings with him over 20 years in the marketing and events industry. Each episode two to three purpose-driven panelists join us to discuss topics including new tech, innovation, evolution of sports, event marketing, brand activations, successful marketing campaigns, future of sponsorship, environment and sustainability pus more.

Best weekly hand curated episodes for learning

Cover image of THE SHIFT PanelCast

THE SHIFT PanelCast

Latest release on Sep 06, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

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This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Rank #1: The Shift PanelCast Episode 10

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The Reinvention of Live Events and Marketing Assets We introduce you to Simon Barratt, Director of Marketing and Products for Three Crowns Media Group and Andrew Stone, Managing Director of EPS Australia, both these legends have been part of the resurrection of live events throughout Australia.was a driving force behind the resurrection of Moto Events in NSW and hosted his organisations first event in August. We touch on Growth Marketing Assets in this episode as Simon discloses the secret to success in his business and discuss the various levels of complexity of staging an event in 2020 and just generally have a chat about recent experiences in the marketing and events space. Next episode is a SPECIAL PanelCast explaining everything you need to know about Marketing in the new era.

Sep 06 2020

1hr 4mins

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Rank #2: The Shift PanelCast Episode 9

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Episode 9. Leading Social Change through Events and Growth Marketing. This topic is becoming more and more important in the global community of marketing and communications and will only increase in the coming months and years.

Livvy Drake, Sustainability and behaviour change consultant has worked with Google Next, Cisco live to help develop their sustainability strategy. We also welcomed Andrew Davies, CEO of Blab Aus & NZ. Andrew works with brands such as Patagonia to drive sustainable change through brands.

Jul 30 2020

1hr 1min

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Rank #3: The Shift PanelCast Episode 8

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In Episode 8 we are joined by Alastair Lyall, Associate Director - Events, Department of Premier and Cabinet (DPC). We talk events of all levels, restrictions, moving forward and looking forward to the bright lights of the future. Enjoy yet another insightful conversation with one of Australia's true event guru's. *RAW Footage and Audio

Jul 02 2020

51mins

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Rank #4: The Shift PanelCast Episode 7

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Global Benchmarks in a changing world.

This week we welcomed Andrew Waddel, Aus GM for Tourism New Zealand and Ben Tuffy, Creative Director for Media Monks. We discussed how creative industries are communicating to their consumers, from the Tourism Sector to Experiential and Digital Events in NZ, USA and Australia. “Who to watch on the global stage” and “How our current situation change consumer and event approach” are key subjects raised in this discussion that aim to reveal what direction tourism and events may be heading towards in the new era. A great chat all round! Apologies for the 'Raw' footage and occasional bad internet connection.

Jun 21 2020

49mins

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Rank #5: The Shift PanelCast Episode 6

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Episode 6.

Meet Mark Watson, Adventure Photographer and Kate Squires, Head of Creative for Napoleon Perdis. What do they have in common and how do they relate? Photographers and the fashion industry steer how we look at things, people, sports, life. We talk authenticity and trends and how purpose is shaping the way we talk to consumers and our responsibility in education through our work and passions.

Brought to you by Hailey Mason and Chris Toward - Founders of The Shift PanelCast.

RAW Format - Enjoy :)

May 21 2020

1hr 2mins

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Rank #6: The Shift PanelCast Episode 5

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In Episode 5 we welcomed Phil Macca Macdonald, CEO of Ocean & Earth, Luke Madden CEO Of Surfing NSW and Chris Friend, Co-Founder of Clippero.

SPORT + TECH + BRAND = GENIUS!

Our Special Guests recently took Surfing competition from the Offline to the Online using strong relationships, technology, innovative ideas...and they did it in just 20 days! Our topics for this week were: - Getting the timing right’ or ‘Getting Ahead of the times’: Great ideas are all about the timing. - Innovative Relationships: Strong relationships igniting innovation. - Evolution of Business and Sport: Uncovering your asset. Hosted by Hailey Mason and Chris Toward, Project Nine Event Group.

Note: Raw Audio footage from PanelCast

May 08 2020

54mins

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Rank #7: The Shift PanelCast Episode 4

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We uncover the secrets behind Creation and Innovation, how it's done and what industries to look at for inspiration. Special Guests, Christie Poulos and Duncan McIntyre gave us insights into the world of tech and content and how we can enhance the sports, entertainment and events industries by looking beyond.

May 07 2020

56mins

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Rank #8: The Shift PanelCast Episode 3

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The Shift PanelCast welcome Jen Coleman - Associate Director, Sponsorship and Partnerships at Optus and Michael Menzies - Founder of Remember Creative. This week we looked further into the relationships between brands and events and the opportunities for campaigns to roll out live events in the stages of social distancing.

May 07 2020

1hr 4mins

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Rank #9: The Shift PanelCast Episode 2

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Episode 2 uncovers the vision of what sponsorship and brands might look like in the future of events. Insights from Geoff Jones, CEO of TEG, Andreas Gloor, Senior Sports Marketing Manager of REEBOK and Chris Toward, Creative Director.

May 07 2020

55mins

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Rank #10: The Shift PanelCast Episode 1

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The Shift PanelCast hosted by Hailey Mason. Resident Panelist Chris Toward joined by Special Guests Jamie Barrington, CFO St George Illawarra Dragons, Nikki Vasiliadis, Content Creator and Tasman Cassim, Partnerships Manager Black Dod Institute. A regular weekly PanelCast for the Sports, Entertainment and Events Marketing Industry.

This week discusses how the largest code in the country prepared financially for lockdown. How important relationships are and the future of content and the e-sports world,

May 07 2020

59mins

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