111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that ... Read more
25 May 2022
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21mins
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
Have you ever thought about the difference between content and copy? And how each works differently to connect with your... Read more
11 May 2022
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31mins
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why... Read more
27 Apr 2022
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37mins
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
As you’re working to build your food business or farm, brand strategy and brand development may seem like something that... Read more
13 Apr 2022
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23mins
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so mu... Read more
30 Mar 2022
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23mins
106. How Riemer Family Farm is Growing a Regenerative Brand
106. How Riemer Family Farm is Growing a Regenerative Brand
A common approach for food and farm businesses is to think about offering a great product rather than building a strong ... Read more
16 Mar 2022
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31mins
105. New Episode Index to Help Your Food Brand Stand Out
105. New Episode Index to Help Your Food Brand Stand Out
With over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of... Read more
2 Mar 2022
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11mins
104. What Is a Brand Positioning Statement?
104. What Is a Brand Positioning Statement?
If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’... Read more
16 Feb 2022
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27mins
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a fo... Read more
2 Feb 2022
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31mins
102. Are you inviting people into a brand story or sharing brand history?
102. Are you inviting people into a brand story or sharing brand history?
Have you thought about the difference between brand story and brand history? While your brand history can certainly be a... Read more
19 Jan 2022
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18mins