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Business
Marketing

Advertising Stories

Updated 8 days ago

Business
Marketing
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Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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iTunes Ratings

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Average Ratings
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0

Best weekly hand curated episodes for learning

Cover image of Advertising Stories

Advertising Stories

Latest release on Dec 01, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

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Rank #1: Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom

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Patrick Renvoisé  of Sales Brain On How To Manage A Brain  On Zoom


Just listen to this neuroscientist on how to sell using a virtual system like Zoom.

What is Patrick's Sales Brain? ....

"SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based  NeuroMap®."

Patrick Renvoisé on LinkedIn

Sales Brain

# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. 

Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Dec 01 2020

40mins

Play

Rank #2: Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39

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True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- Virtually

No way we are going to be able to do a retreat online. Impossible. Right? Wrong.

Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.

This is especially important when people in the same company are hanging out faaaar apart.

Elicia Putnam on Linkedin.

True Story on the virtual meeting. "How to lead a retreat over Zoom."

# 3 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. 

Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Nov 18 2020

29mins

Play

Rank #3: Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38

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An Advertising Agency CEO On How To Win A Virtual Pitch

Linda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection.

This is a how-to get past not being in the same room BUT still exciting the client and winning.

# 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.

Linda Lane Gonzalez

Viva Multicultural

The Levitan Pitch. Buy This Book. Win More Pitches.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. 

Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Nov 09 2020

25mins

Play

Rank #4: How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37

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The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.

AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.

Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.

Lisa on LinkedIn

AAR Partners

The Levitan Pitch. Buy This Book. Win More Pitches.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. 

Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Oct 29 2020

1hr 5mins

Play

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Rank #5: GO: Listen To The Smartest Person In Advertising. | EP: 36

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OK, The Smartest? Well, This Is, In Fact, Arguably The Truth.  And, Michael Moszynski  Does Have An English Accent To Boot.

Michael and his Creative Director business partner  Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this,  just one office in London. Oh, and they named it London Advertising.

People, this is a learning experience. Put the headphones on and go for a walk and a listen.

London Advertising

The London Advertising Advertising program. Yes, they used advertising to promote the agency. The case study.

The Saatchi & Saatchi "Face" commercial for British Airways. Sixty brilliant seconds from the land of the BIG idea.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Oct 22 2020

43mins

Play

Rank #6: Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35

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Malvertising Is Hijacking Your User Experience And The Advertising World.

"Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?"

OK, a no go? Really?  How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit card, and a recent photo of your youngest child.

Does all of this sound insane? Well, people deliver personal information to strangers every day because they fall for malvertising. Hey, advertisers and publishers, and even you, it is time you hear from a malvertising expert. Here is Peter's interview with Matt Gillis, the CEO of clean.io -- the experts in eliminating the world of malvertising.

clean.io

Matt Gillis on LinkedIn


YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Oct 10 2020

37mins

Play

Rank #7: How To Build A More Profitable Advertising & Digital Agency. | EP: 34

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Michael Farmer... The Man Who Drives Advertising Agency Profitability

Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.

Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."

Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."

Madison Avenue Manslaughter - The Book.

 Farmer & Company

Go here and sign up to get my free book, "How To Sell An Advertising Agency."

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Oct 06 2020

42mins

Play

Rank #8: How To Sell Your Digital Or Advertising Agency | EP: 33

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Sooner Or Later You Will Sell Or Buy A Digital Or Advertising Agency

Advertising Stories delivers the how-to sell and buy.

Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases.

It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal.

Media Advisory Partners

Go here and sign up to get my free book, "How To Sell An Advertising Agency."

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Sep 24 2020

35mins

Play

Rank #9: The In House Advertising Agency - A Good Idea? | EP: 32

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What Is Up With The In House Agency?

Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it?

Steven Morvay on LinkedIn

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Sep 17 2020

36mins

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Rank #10: A Most Experienced Executive Creative Director | EP: 31

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Most Experienced ECD? OK, One Of Them,

Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following...

ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom.

Author of "I Wrote The Book On Advertising"

Member of the Directors Guild & commercial director.

Actor.

Professor.

Owner of the agency RocketScience Creative.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Keep going.........

Ok,

Pat's clients... ABC Entertainment, Access Fund, A-Cute Derm, Act!vate, Adatom.com, agencyfinder.com, Alaska Distillery, ASM Fund, AT&T, Alka-Seltzer, Almond Joy, AVIS, Bayer Aspirin, Bally Total Fitness, BellSouth, Beneficial, Birds Eye, Burger King, Camel Filters, Canon, Century21, Chelsea Market, Ciroc, Citibank, Clairol Ultress, Club Med, Coca-Cola, Con Edison, Cox Interactive Media, Creative Artisan Brands, Crunch, Cuervo 1800, Delta, Diet Coke, Don Q Rum, Donnelley Directory, E-Z Wider, EasyLink--AT&T, EliasArts, Exxon, Florida Citrus, Frontier Brands, GE Rechargable Batteries, GM Credit Card, Gold Medal Flour, Grand Marnier, IBM--Latin America, Hamm's Beer, Hanes Hoisery, Hardee's, Healthy Home Environmental, Hellmann's, Holiday Inn, homedelivery.com, Honey Graham Bears, ICI Americas, Interview Magazine, Investment Expo, JAL, JetUSA, Joker, Kellogg's, Kodak films, Kodak Photo CD, Kodak 35mm Cameras, Krystal, Lamaze Publishing, LaMotta's Tomatta Sauce, Lexus, L'Eggs Sheer Energy, Lipton, L'OREAL, Lucent, IRS, Life Savers, Lufthansa, Luxe Hotels, Manhattan Mortgage, Marriott, McDonald's, MGD, Miller Beer, Mistic, Molson, Nabisco Cookies, National Car Rental, National Council for Adoption, Navan, New Jersey Online, New York Life, NewsWorks, Nomad Networks, Northcoast Consulting Group, NYC Office for Economic Development, Nikon Cameras, Northwest Airlines, Nucoa Margarine, Olympia Beer, PT-1, Palm Springs International Raceplex, PaineWebber, Parker Brothers, PheasantRun, Pizza Hut, Pleasant Company, Ponds, Portfolio School, Prodigy, Nuprin, Ragu, React.com, Ruffino, Rums of Puerto Rico, Rival Dog Food, SFATA, Sandella's Cafe, Schick Electric, Skippy, Smirnoff, STP Motor Oil, Stella Show Mangement, Stockgroup.com, T42, TailWinds Distillery, Tampax, TIME, Talbot Hotel, Tommy Hilfiger, Toyota, US Army, US Postal Service, Unisys, United Craft Distillers, UrbanGlass, Virgin Atlantic, Wall Street Journal, Winston, Wrangler, Wendy's, Wheaties, Woolmark Co, Yoplait.

Sep 11 2020

37mins

Play