Ranked #1
#8: Has marketing's "Now Moment" finally arrived?
#8: Has marketing's "Now Moment" finally arrived?
Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to ret... Read more
12 May 2022
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53mins
Ranked #2
#7: Transforming marketing through customer data and personalization. Are we there yet?
#7: Transforming marketing through customer data and personalization. Are we there yet?
A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technolo... Read more
1 Apr 2022
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46mins
Ranked #3
#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?
#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?
Consumer behaviors have changed over the past 20 months; that reality is impossible to ignore for anyone in the retail s... Read more
13 Jan 2022
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36mins
Ranked #4
#5: What makes good marketing? with Sir Terry Leahy
#5: What makes good marketing? with Sir Terry Leahy
What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first... Read more
23 Sep 2021
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44mins
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#4: Transforming digital marketing: what's ahead for retailers?
#4: Transforming digital marketing: what's ahead for retailers?
Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations a... Read more
13 Aug 2021
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42mins
Ranked #6
#3: Is Loyalty Dead?
#3: Is Loyalty Dead?
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effectiv... Read more
10 Jun 2021
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40mins
Ranked #7
#2: The Analogue Years
#2: The Analogue Years
Do you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs ... Read more
27 Apr 2021
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46mins
Ranked #8
#1: What is the Omnichallenge?
#1: What is the Omnichallenge?
Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still f... Read more
31 Mar 2021
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32mins
Ranked #9
Welcome to the Omnichallenge Podcast
Welcome to the Omnichallenge Podcast
Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still f... Read more
22 Mar 2021
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1min
