Ranked #1

DM Guide To Advertising Episode 09
DM Guide To Advertising Episode 09
Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Inter... Read more
10 Aug 2010
•
17mins
Ranked #2

DM Guide To Advertising Episode 08
DM Guide To Advertising Episode 08
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to g... Read more
10 Aug 2010
•
20mins
Ranked #3

DM Guide To Advertising Episode 07
DM Guide To Advertising Episode 07
Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 ... Read more
10 Aug 2010
•
17mins
Ranked #4

DM Guide To Advertising Episode 06
DM Guide To Advertising Episode 06
Chapter 10 - Case Study: P.C. Richard - Even in tough times, P.C. Richard generally doesn't cut back much on advertising... Read more
10 Aug 2010
•
15mins
Ranked #5

DM Guide To Advertising Episode 05
DM Guide To Advertising Episode 05
Chapter 8 - Effective Advertising Is Local - Like politics, all good advertising is local. - Chapter 9 - Say It Over And... Read more
10 Aug 2010
•
14mins
Ranked #6

DM Guide To Advertising Episode 04
DM Guide To Advertising Episode 04
Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce ad... Read more
10 Aug 2010
•
15mins
Ranked #7

DM Guide To Advertising Episode 03
DM Guide To Advertising Episode 03
Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a positio... Read more
10 Aug 2010
•
20mins
Ranked #8

DM Guide To Advertising Episode 02
DM Guide To Advertising Episode 02
Chapter 2 - Advertising Goals, Part One: Your Image - The goal isn't to enhance the image--it's ultimately to affect the... Read more
10 Aug 2010
•
21mins
Ranked #9

DM Guide To Advertising Episode 01
DM Guide To Advertising Episode 01
About This Book; Chapter 1 - The Advertising Conundrum - If you stop promoting, your customer base melts away like an ic... Read more
8 Aug 2010
•
15mins