Cover image of The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible! Dave Donelson shows you how to gro... Read more

Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Ranked #1

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DM Guide To Advertising Episode 09

DM Guide To Advertising Episode 09

Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Inter... Read more

10 Aug 2010

17mins

Ranked #2

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DM Guide To Advertising Episode 08

DM Guide To Advertising Episode 08

Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to g... Read more

10 Aug 2010

20mins

Ranked #3

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DM Guide To Advertising Episode 07

DM Guide To Advertising Episode 07

Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 ... Read more

10 Aug 2010

17mins

Ranked #4

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DM Guide To Advertising Episode 06

DM Guide To Advertising Episode 06

Chapter 10 - Case Study: P.C. Richard - Even in tough times, P.C. Richard generally doesn't cut back much on advertising... Read more

10 Aug 2010

15mins

Most Popular Podcasts

Ranked #5

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DM Guide To Advertising Episode 05

DM Guide To Advertising Episode 05

Chapter 8 - Effective Advertising Is Local - Like politics, all good advertising is local. - Chapter 9 - Say It Over And... Read more

10 Aug 2010

14mins

Ranked #6

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DM Guide To Advertising Episode 04

DM Guide To Advertising Episode 04

Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce ad... Read more

10 Aug 2010

15mins

Ranked #7

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DM Guide To Advertising Episode 03

DM Guide To Advertising Episode 03

Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a positio... Read more

10 Aug 2010

20mins

Ranked #8

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DM Guide To Advertising Episode 02

DM Guide To Advertising Episode 02

Chapter 2 - Advertising Goals, Part One: Your Image - The goal isn't to enhance the image--it's ultimately to affect the... Read more

10 Aug 2010

21mins

Ranked #9

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DM Guide To Advertising Episode 01

DM Guide To Advertising Episode 01

About This Book; Chapter 1 - The Advertising Conundrum - If you stop promoting, your customer base melts away like an ic... Read more

8 Aug 2010

15mins

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