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Next in Marketing

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer thei... Read more

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Ranked #1

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"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad ... Read more

13 Jul 2022

35mins

Ranked #2

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"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been... Read more

6 Jul 2022

28mins

Ranked #3

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'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media

'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media

Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, whic... Read more

29 Jun 2022

30mins

Ranked #4

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"I will be really sad" if brands go overboard in targeting consumers in Web3

"I will be really sad" if brands go overboard in targeting consumers in Web3

Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worr... Read more

22 Jun 2022

31mins

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Ranked #5

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Why 'legacy thinking' is holding back CTV's ad potential

Why 'legacy thinking' is holding back CTV's ad potential

Next in Marketing spoke to IAB CEO David Cohen about the state of ad-supported streaming, and why he's pushing tradition... Read more

15 Jun 2022

36mins

Ranked #6

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TelevisaUnivision is pushing for more representative TV measurement

TelevisaUnivision is pushing for more representative TV measurement

Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in t... Read more

8 Jun 2022

32mins

Ranked #7

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Why Twitch is Ready to Crash the Upfront

Why Twitch is Ready to Crash the Upfront

Next in Marketing spoke with Sarah Iooss Head of Sales, Americas at Twitch about how the Amazon-owned property is helpin... Read more

30 Mar 2022

36mins

Ranked #8

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How The Dodo went from cute pet videos on Social platform to conquering all media

How The Dodo went from cute pet videos on Social platform to conquering all media

YuJung Kim, president of the animal focused media brand, spoke to Next in Marketing about the path from starting out as ... Read more

23 Mar 2022

39mins

Ranked #9

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How YouTube Reruns May LIterally Help Change the World

How YouTube Reruns May LIterally Help Change the World

Next in Marketing spoke to Aaron Debevoise, founder and CEO of Spotter, a company that is paying YouTube stars hundreds ... Read more

9 Mar 2022

38mins

Ranked #10

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How WarnerMedia is -very carefully - bringing advertising to HBO

How WarnerMedia is -very carefully - bringing advertising to HBO

Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talked about his company's ... Read more

23 Feb 2022

34mins

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