Ranked #1
"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad ... Read more
13 Jul 2022
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35mins
Ranked #2
"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been... Read more
6 Jul 2022
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28mins
Ranked #3
'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, whic... Read more
29 Jun 2022
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30mins
Ranked #4
"I will be really sad" if brands go overboard in targeting consumers in Web3
"I will be really sad" if brands go overboard in targeting consumers in Web3
Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worr... Read more
22 Jun 2022
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31mins
Ranked #5
Why 'legacy thinking' is holding back CTV's ad potential
Why 'legacy thinking' is holding back CTV's ad potential
Next in Marketing spoke to IAB CEO David Cohen about the state of ad-supported streaming, and why he's pushing tradition... Read more
15 Jun 2022
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36mins
Ranked #6
TelevisaUnivision is pushing for more representative TV measurement
TelevisaUnivision is pushing for more representative TV measurement
Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in t... Read more
8 Jun 2022
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32mins
Ranked #7
Why Twitch is Ready to Crash the Upfront
Why Twitch is Ready to Crash the Upfront
Next in Marketing spoke with Sarah Iooss Head of Sales, Americas at Twitch about how the Amazon-owned property is helpin... Read more
30 Mar 2022
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36mins
Ranked #8
How The Dodo went from cute pet videos on Social platform to conquering all media
How The Dodo went from cute pet videos on Social platform to conquering all media
YuJung Kim, president of the animal focused media brand, spoke to Next in Marketing about the path from starting out as ... Read more
23 Mar 2022
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39mins
Ranked #9
How YouTube Reruns May LIterally Help Change the World
How YouTube Reruns May LIterally Help Change the World
Next in Marketing spoke to Aaron Debevoise, founder and CEO of Spotter, a company that is paying YouTube stars hundreds ... Read more
9 Mar 2022
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38mins
Ranked #10
How WarnerMedia is -very carefully - bringing advertising to HBO
How WarnerMedia is -very carefully - bringing advertising to HBO
Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talked about his company's ... Read more
23 Feb 2022
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34mins