Peter Laughter

Join us on Conversations at The Edge as we dive into the evolving role of HR with Peter Laughter, a renowned talent management and recruitment strategies expert.This episode explores the challenges organizations face when transitioning from cost-cutting to talent optimization. Peter shares his unique perspective on aligning strategic decisions with HR functions and offers practical solutions for attracting and retaining top talent.Discover how HR can become a core function and pivotal in driving organizational success. Peter provides actionable strategies, from candidate engagement to leveraging technology, that will enhance your recruitment process and improve the overall candidate experience. Don’t miss this thought-provoking episode where we uncover Peter Laughter’s insights on transitioning from cost-cutting to talent optimization.Tune in to Conversations at The Edge and gain valuable insights to revolutionize your HR and talent management approach. Be inspired to transform your organization’s HR function and drive success in today’s competitive business landscape.

Join us on Conversations at The Edge as we dive into the evolving role of HR with Peter Laughter, a renowned talent management and recruitment strategies expert. This episode explores the challenges organizations face when transitioning from cost-cutting to talent optimization. Peter shares his unique perspective on aligning strategic decisions with HR functions and offers practical solutions for attracting and retaining top talent. Discover how HR can become a core function and pivotal in driving organizational success. Peter provides actionable strategies, from candidate engagement to leveraging technology, that will enhance your recruitment process and improve the overall candidate experience. Don’t miss this thought-provoking episode where we uncover Peter Laughter’s insights on transitioning from cost-cutting to talent optimization. Tune in to Conversations at The Edge and gain valuable insights to revolutionize your HR and talent management approach. Be inspired to transform your organization’s HR function and drive success in today’s competitive business landscape.

Peter Laughter - Talent Optimization

Tiffani Bova

Focusing on employee experience is crucial for creating great customer experiences and business growth.A holistic approach to employee experience is crucial for growth, as companies with high employee satisfaction ratings have a faster growth rate than those without.On the other hand, poor employee experience can negatively impact customers and growthWe invited Tiffani Bova, Growth and Innovation Evangelist at Salesforce, to help us break down the impact of employee experience.In her new book, The Experience Mindset, Tiffani emphasizes the importance of employee experience in creating great customer experiences. Bova’s research shows that a strong employee experience leads to a better customer experience, resulting in significantly better growth rates.Companies with high customer experience and employee satisfaction ratings had a 1.8 times faster growth rate than those that did not. However, Bova notes that nobody in organizations owned employee experience and that companies often did nothing with the information they captured from employee surveys.The negative impact of a poor employee experience was also highlighted, including losing both customers and employees and the ripple effect it has on the organization.

Focusing on employee experience is crucial for creating great customer experiences and business growth. A holistic approach to employee experience is crucial for growth, as companies with high employee satisfaction ratings have a faster growth rate than those without. On the other hand, poor employee experience can negatively impact customers and growthWe invited Tiffani Bova, Growth and Innovation Evangelist at Salesforce, to help us break down the impact of employee experience. In her new book, The Experience Mindset, Tiffani emphasizes the importance of employee experience in creating great customer experiences. Bova’s research shows that a strong employee experience leads to a better customer experience, resulting in significantly better growth rates. Companies with high customer experience and employee satisfaction ratings had a 1.8 times faster growth rate than those that did not. However, Bova notes that nobody in organizations owned employee experience and that companies often did nothing with the information they captured from employee surveys. The negative impact of a poor employee experience was also highlighted, including losing both customers and employees and the ripple effect it has on the organization.

Tiffani Bova - The Missing Piece for Success: Integrating Employee and Customer Experiences

Tom Searcy

Communication shifts, budget priorities, contract flexibility, uncertainty - the sales landscape is changing rapidly.How are your sales professionals adapting to the changing sales landscape and overcoming challenges to close deals faster and with more confidence?Tom Searcy, a leading expert in large account sales, shares valuable strategies and insights on how to sell effectively in the ever-changing sales landscape.Discover the key shifts in communication methods, budget priorities, and contract flexibility that have impacted the sales process in recent years. Gain valuable tips on standing out in today’s distracted environment and learn about the concept of “speed of confidence” and its role in closing deals faster.Tom also discusses the importance of thorough research, effective peer-to-peer selling, and involving money people early in the sales cycle. Don’t miss this episode if you’re looking to enhance your sales skills, boost confidence, and navigate uncertainty with success.

Communication shifts, budget priorities, contract flexibility, uncertainty - the sales landscape is changing rapidly. How are your sales professionals adapting to the changing sales landscape and overcoming challenges to close deals faster and with more confidence? Tom Searcy, a leading expert in large account sales, shares valuable strategies and insights on how to sell effectively in the ever-changing sales landscape. Discover the key shifts in communication methods, budget priorities, and contract flexibility that have impacted the sales process in recent years. Gain valuable tips on standing out in today’s distracted environment and learn about the concept of “speed of confidence” and its role in closing deals faster. Tom also discusses the importance of thorough research, effective peer-to-peer selling, and involving money people early in the sales cycle. Don’t miss this episode if you’re looking to enhance your sales skills, boost confidence, and navigate uncertainty with success.

Tom Searcy - Closing Deals Faster with Confidence

David Rendall

In order to succeed, businesses need to stand out.Unfortunately, true differentiation is incredibly rare. Far too often, companies fall victim to practices that do not allow them to conquer people’s hearts and minds. However, there’s a cutting-edge eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them.Are you ready to take a deep dive into it?We have invited David Rendall, renowned book author and sought-after keynote speaker, to share with us the secrets at the heart of this methodology to achieve differentiation. David has worked over 17 years helping businesses develop unconventional strategies to stand out and boost both customer engagement and internal teamwork. With past experience teaching higher education at Mount Olive College, the University of Phoenix, and Keller Graduate School of Management, David was uniquely suited to work with Stan on researching and crafting the book “Pink Goldfish’’.Listen to this episode of Conversations at The Edge with David Rendall to discover the keys to achieving TRUE differentiation.

In order to succeed, businesses need to stand out. Unfortunately, true differentiation is incredibly rare. Far too often, companies fall victim to practices that do not allow them to conquer people’s hearts and minds. However, there’s a cutting-edge eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Are you ready to take a deep dive into it? We have invited David Rendall, renowned book author and sought-after keynote speaker, to share with us the secrets at the heart of this methodology to achieve differentiation. David has worked over 17 years helping businesses develop unconventional strategies to stand out and boost both customer engagement and internal teamwork. With past experience teaching higher education at Mount Olive College, the University of Phoenix, and Keller Graduate School of Management, David was uniquely suited to work with Stan on researching and crafting the book “Pink Goldfish’’.Listen to this episode of Conversations at The Edge with David Rendall to discover the keys to achieving TRUE differentiation.

David Rendall - Achieving True Differentiation

Dom Monkhouse

Are you a business owner, executive, or leader who wants to transform your company and reach sustainable growth?All you need is tailor-made methodologies for CEOs and leadership teams that help them reach their full potential. With practical tools and frameworks related to sales, talent acquisition, brands, and company culture, these frameworks help learn how to rebuild your culture, become customer-obsessed, and develop a high-performing leadership team.Are you ready to discover how thinking small can lead to growing big and making the most of your resources?We have invited Dominic Monkhouse, a renowned book author, to share with us a few tips on how to get started. Dominic is a business coach and helps tech companies accelerate. In this podcast, he shares the main lessons from his new book, Mind Your F**king Business, and provides insights on how to skyrocket your biz by thinking about it through a different lens.Listen to this episode of Conversations at The Edge with Dominic Monkhouse to discover the keys to making your good business great.

Are you a business owner, executive, or leader who wants to transform your company and reach sustainable growth? All you need is tailor-made methodologies for CEOs and leadership teams that help them reach their full potential. With practical tools and frameworks related to sales, talent acquisition, brands, and company culture, these frameworks help learn how to rebuild your culture, become customer-obsessed, and develop a high-performing leadership team. Are you ready to discover how thinking small can lead to growing big and making the most of your resources? We have invited Dominic Monkhouse, a renowned book author, to share with us a few tips on how to get started. Dominic is a business coach and helps tech companies accelerate. In this podcast, he shares the main lessons from his new book, Mind Your F**king Business, and provides insights on how to skyrocket your biz by thinking about it through a different lens.Listen to this episode of Conversations at The Edge with Dominic Monkhouse to discover the keys to making your good business great.

Dom Monkhouse - Making Your Good Business Great

Have you ever felt disillusioned, withdrawn, or cynical, wondering how to reclaim your lost inspiration?  It can be challenging to find inner peace and inspiration amidst the chaos of modern life, especially with so many obstacles standing in our way.But not everything is lost. The good news is that there’s one self-guided path to realigning your personal compass and finding fulfillment in your daily life.Are you ready to make use of a new perspective to find inspiration and meaning in the face of adversity?We have invited Lance Secretan, book author and sought-after speaker, to share with us the main lessons from his new book Reawakening the Human Spirit.  Lance is a riveting speaker and is acknowledged globally as one of our most insightful and original leadership teachers. A former CEO of a Fortune 100 company, university professor, award-winning columnist, and outdoor athlete, he has received numerous teaching, writing and humanitarian awards, including the International Caring Award.Listen to this episode of Conversations at The Edge with Lance Secretan to discover the keys to realigning your personal Compass.

Have you ever felt disillusioned, withdrawn, or cynical, wondering how to reclaim your lost inspiration?  It can be challenging to find inner peace and inspiration amidst the chaos of modern life, especially with so many obstacles standing in our way. But not everything is lost. The good news is that there’s one self-guided path to realigning your personal compass and finding fulfillment in your daily life. Are you ready to make use of a new perspective to find inspiration and meaning in the face of adversity? We have invited Lance Secretan, book author and sought-after speaker, to share with us the main lessons from his new book Reawakening the Human Spirit.  Lance is a riveting speaker and is acknowledged globally as one of our most insightful and original leadership teachers. A former CEO of a Fortune 100 company, university professor, award-winning columnist, and outdoor athlete, he has received numerous teaching, writing and humanitarian awards, including the International Caring Award. Listen to this episode of Conversations at The Edge with Lance Secretan to discover the keys to realigning your personal Compass.

Lance Secretan - Realigning Your Personal Compass

People who have a best friend at work are more likely to be happier, healthier and more committed.Indeed, forging meaningful relationships at work is more important than ever, for this can transform your corporate culture and drive productivity.It’s time for you, as a leader, to help build impactful relationships among your coworkers!We have invited Mo Fathelbab, book author and sought-after keynote speaker, to walk us through the best strategy to transform your corporate culture. Mo is the founder of Forum Resources Network, a worldwide provider of CEO-to-CEO learning forums. He is also the best-selling author of The Friendship Advantage - 7 Keys to Building Relationships that Transform Culture, and Drive Productivity and Forum: The Secret Advantage of Professional Leaders.Listen to this episode of Conversations at The Edge with Mo Fathelbab to discover the keys to building impactful relationships at work.

People who have a best friend at work are more likely to be happier, healthier and more committed. Indeed, forging meaningful relationships at work is more important than ever, for this can transform your corporate culture and drive productivity. It’s time for you, as a leader, to help build impactful relationships among your coworkers! We have invited Mo Fathelbab, book author and sought-after keynote speaker, to walk us through the best strategy to transform your corporate culture. Mo is the founder of Forum Resources Network, a worldwide provider of CEO-to-CEO learning forums. He is also the best-selling author of The Friendship Advantage - 7 Keys to Building Relationships that Transform Culture, and Drive Productivity and Forum: The Secret Advantage of Professional Leaders. Listen to this episode of Conversations at The Edge with Mo Fathelbab to discover the keys to building impactful relationships at work.

Mo Fathelbab - Building Impactful Relationships at Work

Our results are a direct consequence of our actions, which, in turn, are influenced by our decisions and individual identities.In an organizational context, the stories we convey about ourselves are essential in creating a sense of belonging, aligning teams and strategies, and building loyal customer bases.It’s time for you to start changing the narrative you are using, aiming to improve your outcomes.We have invited Jorge Calle, book author and leadership coach, to provide expert insights on how to forge high-performance teams. Jorge is the founder and CEO of Startops, a company dedicated to developing organizations with both humanity and efficacy. Having worked as an employee, manager, and entrepreneur, he has acquired extensive experience in running franchises, founding, acquiring, and selling companies.Listen to this episode of Conversations at The Edge with Jorge Calle to discover the keys to improving your organizational results.

Our results are a direct consequence of our actions, which, in turn, are influenced by our decisions and individual identities. In an organizational context, the stories we convey about ourselves are essential in creating a sense of belonging, aligning teams and strategies, and building loyal customer bases. It’s time for you to start changing the narrative you are using, aiming to improve your outcomes. We have invited Jorge Calle, book author and leadership coach, to provide expert insights on how to forge high-performance teams. Jorge is the founder and CEO of Startops, a company dedicated to developing organizations with both humanity and efficacy. Having worked as an employee, manager, and entrepreneur, he has acquired extensive experience in running franchises, founding, acquiring, and selling companies. Listen to this episode of Conversations at The Edge with Jorge Calle to discover the keys to improving your organizational results.

Jorge Calle - Improving Your Organizational Results

Understanding your team’s behavioral styles is key to improving their performance. But how can you crack the code?The DISC model is here to help you unlock your employees’ potential by assessing their behavioral tendencies and adapting their communication and interaction styles accordingly. This trailblazing framework aims to improve self-awareness, conflict resolution, and effective communication in the workplace, thus generating more valuable synergies for your business.We have invited Stephanie Paul, the mastermind behind the DISC framework, to share more details of this model with us. Stephanie takes on the role of Executive Producer for TEDx Mission Viejo 2016 with pride, and for the past three years, she has been serving as the Creative Director and Producer for CNS Summit. Additionally, she enjoys coaching executives, sales teams, TEDx speakers, fundraisers, and various professionals to enhance their communication skills.Listen to this episode of Conversations at The Edge with Stephanie Paul to discover the keys to unlocking your team’s potential by understanding their behavioral styles.

Understanding your team’s behavioral styles is key to improving their performance. But how can you crack the code? The DISC model is here to help you unlock your employees’ potential by assessing their behavioral tendencies and adapting their communication and interaction styles accordingly. This trailblazing framework aims to improve self-awareness, conflict resolution, and effective communication in the workplace, thus generating more valuable synergies for your business. We have invited Stephanie Paul, the mastermind behind the DISC framework, to share more details of this model with us. Stephanie takes on the role of Executive Producer for TEDx Mission Viejo 2016 with pride, and for the past three years, she has been serving as the Creative Director and Producer for CNS Summit. Additionally, she enjoys coaching executives, sales teams, TEDx speakers, fundraisers, and various professionals to enhance their communication skills. Listen to this episode of Conversations at The Edge with Stephanie Paul to discover the keys to unlocking your team’s potential by understanding their behavioral styles.

Stephanie Paul - Unlocking Your Team’s Potential

Ari Meisel

Are you curious about how to build an organization that thrives without being dependent on any single person?Creating a team that can function well without depending too heavily on someone is crucial, as relying too much on any individual can be a precarious and risky way to construct a business. Dependency usually leads to various challenges, including burnout, high turnover rates, and obstacles in the decision-making process.You should strive to create a business model with replaceable gears so its full potential and productivity are ensured in the long run.We invited Ari Meisel, a successful entrepreneur and productivity expert, to speak about his experience in implementing these principles. Ari is the founder of Less Doing, a company that helps entrepreneurs optimize their productivity, and has been featured in The New York Times, The Wall Street Journal, and TEDx. He is also the author of “Less Doing, More Living” and “The Art of Less Doing.”Listen to this episode of Conversations at The Edge with Ari Meisel to discover the keys to building sustainable organizations that can thrive without depending on anyone.

Are you curious about how to build an organization that thrives without being dependent on any single person? Creating a team that can function well without depending too heavily on someone is crucial, as relying too much on any individual can be a precarious and risky way to construct a business. Dependency usually leads to various challenges, including burnout, high turnover rates, and obstacles in the decision-making process. You should strive to create a business model with replaceable gears so its full potential and productivity are ensured in the long run. We invited Ari Meisel, a successful entrepreneur and productivity expert, to speak about his experience in implementing these principles. Ari is the founder of Less Doing, a company that helps entrepreneurs optimize their productivity, and has been featured in The New York Times, The Wall Street Journal, and TEDx. He is also the author of “Less Doing, More Living” and “The Art of Less Doing.”Listen to this episode of Conversations at The Edge with Ari Meisel to discover the keys to building sustainable organizations that can thrive without depending on anyone.

Ari Meisel - Creating Enduring Organizations

Take your leadership to "The Edge". Scale up and reduce drama with exclusive weekly interviews, and a community of growth-minded executives.

Robert Glazer

Do you often contemplate the challenge of balancing performance improvement, top talent retention, and leadership development, while ensuring your team members don’t suffer from burnout?Well, it all comes down to elevating your people to meet your company’s ever-changing growth needs by focusing on a results-oriented, learning-driven corporate culture. However, this requires a great leap forward to embark on a new type of leadership - one that helps you build your business by building your people, rather than burning them out.The time to put these ideas into practice has come.We invited renowned book author and sought-after speaker, Robert Glazer, to share with us his first-account experience in elevating teams by relying on a framework of proven, actionable strategies. Robert is the founder and CEO of the global partnership marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous industry and company culture awards. Robert is the #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships. He is also the host of the Elevate Podcast, a top 20 podcast in entrepreneurship in over 20 countries.Listen to this episode of Conversations at The Edge with Robert Glazer to discover the keys to empowering your team!

Do you often contemplate the challenge of balancing performance improvement, top talent retention, and leadership development, while ensuring your team members don’t suffer from burnout? Well, it all comes down to elevating your people to meet your company’s ever-changing growth needs by focusing on a results-oriented, learning-driven corporate culture. However, this requires a great leap forward to embark on a new type of leadership - one that helps you build your business by building your people, rather than burning them out. The time to put these ideas into practice has come. We invited renowned book author and sought-after speaker, Robert Glazer, to share with us his first-account experience in elevating teams by relying on a framework of proven, actionable strategies. Robert is the founder and CEO of the global partnership marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous industry and company culture awards. Robert is the #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships. He is also the host of the Elevate Podcast, a top 20 podcast in entrepreneurship in over 20 countries. Listen to this episode of Conversations at The Edge with Robert Glazer to discover the keys to empowering your team!

Robert Glazer - Empowering Your Team

Arnie Malham

Do your employees lack enthusiasm and inspiration, leaving you with a lackluster workplace atmosphere? Or have you attempted to replicate the strategies of hip startups, only to come up short in building a high-performance culture?As business leaders, we must aim to foster a positive company culture that drives our team’s energy and effectiveness. While some of these methods may seem unconventional and require careful execution, following them will set you on the path to creating a culture that works and resonates with your people.We invited the renowned international speaker, Arnie Malham, to share with us his cutting-edge approach to corporate culture building. Arnie is an award-winning CEO/founder, 8-figure entrepreneur, and best-selling author who helps progressive leaders create engaging and sustainable cultures within their organizations. With more than 20 years as a successful entrepreneur, Arnie has founded and sold multiple businesses, including his most recent sale of a prominent advertising firm producing more than $60M in annual revenue.Listen to this episode of Conversations at The Edge with Arnie Malham to discover the keys to building an innovative culture-first approach for your company!

Do your employees lack enthusiasm and inspiration, leaving you with a lackluster workplace atmosphere? Or have you attempted to replicate the strategies of hip startups, only to come up short in building a high-performance culture? As business leaders, we must aim to foster a positive company culture that drives our team’s energy and effectiveness. While some of these methods may seem unconventional and require careful execution, following them will set you on the path to creating a culture that works and resonates with your people. We invited the renowned international speaker, Arnie Malham, to share with us his cutting-edge approach to corporate culture building. Arnie is an award-winning CEO/founder, 8-figure entrepreneur, and best-selling author who helps progressive leaders create engaging and sustainable cultures within their organizations. With more than 20 years as a successful entrepreneur, Arnie has founded and sold multiple businesses, including his most recent sale of a prominent advertising firm producing more than $60M in annual revenue. Listen to this episode of Conversations at The Edge with Arnie Malham to discover the keys to building an innovative culture-first approach for your company!

Arnie Malham - Building a Culture-First Approach

Are you a leader who wants to cultivate an outcome mindset in your team?Shifting from a victim mentality to a creator mentality can be a turning point for you and your organization. By adopting an outcome-oriented mindset, individuals and companies can become more proactive, solution-focused, and resilient in the face of challenges.The Three Vital Questions framework offers a practical and powerful tool for cultivating this perspective, by encouraging individuals to focus on solutions, choose empowering beliefs, and take ownership of their actions and results.We’ve invited the mastermind of this approach, author David Emerald, to help you overcome drama and accelerate your potential. David is an experienced consultant, coach, speaker, and author of “The Power of TED*“. He has more than 30 years of experience in business consulting, facilitation, and training and has worked with The Leadership Circle and the Full Circle Group.Listen to this episode of Conversations at The Edge with David Emerald to discover the keys to developing an outcome-oriented mindset!

Are you a leader who wants to cultivate an outcome mindset in your team? Shifting from a victim mentality to a creator mentality can be a turning point for you and your organization. By adopting an outcome-oriented mindset, individuals and companies can become more proactive, solution-focused, and resilient in the face of challenges. The Three Vital Questions framework offers a practical and powerful tool for cultivating this perspective, by encouraging individuals to focus on solutions, choose empowering beliefs, and take ownership of their actions and results. We’ve invited the mastermind of this approach, author David Emerald, to help you overcome drama and accelerate your potential. David is an experienced consultant, coach, speaker, and author of “The Power of TED*“. He has more than 30 years of experience in business consulting, facilitation, and training and has worked with The Leadership Circle and the Full Circle Group. Listen to this episode of Conversations at The Edge with David Emerald to discover the keys to developing an outcome-oriented mindset!

David Emerald - Developing an Outcome-Oriented Mindset

John Wilson

Have you ever wondered what it takes to transform yourself into a top-performing leader?Surely you have, and the good news is that it’s not rocket science.The best leaders keep getting better because they believe that successful leadership lies in the aggregation of marginal gains and the micro-management of their professional and personal growth. That is, they make incremental improvements in many small areas that ultimately lead to significant progress, while also having a solid understanding of their business and its numbers.Are you ready to move to action?We have invited book author John Wilson to share his experience in helping executives become world-class leaders. John is an experienced entrepreneur, business owner, and Chief Executive Officer of CEO Global Network. He has a proven track record of building nine-figure businesses and is considered one of the world’s preeminent CEO mentors. John has also coached hundreds of high-performing CEOs and entrepreneurs to greater success.Listen to this episode of Conversations at The Edge with John Wilson to discover the keys to leveraging your capabilities and becoming a better leader.

Have you ever wondered what it takes to transform yourself into a top-performing leader? Surely you have, and the good news is that it’s not rocket science. The best leaders keep getting better because they believe that successful leadership lies in the aggregation of marginal gains and the micro-management of their professional and personal growth. That is, they make incremental improvements in many small areas that ultimately lead to significant progress, while also having a solid understanding of their business and its numbers. Are you ready to move to action? We have invited book author John Wilson to share his experience in helping executives become world-class leaders. John is an experienced entrepreneur, business owner, and Chief Executive Officer of CEO Global Network. He has a proven track record of building nine-figure businesses and is considered one of the world’s preeminent CEO mentors. John has also coached hundreds of high-performing CEOs and entrepreneurs to greater success. Listen to this episode of Conversations at The Edge with John Wilson to discover the keys to leveraging your capabilities and becoming a better leader.

John Wilson - Becoming a World-Class Leader

Deb Gabor

Entrepreneurs tend to delve into books to discover how to improve their branding.But most branding books are either very academic or theoretical. And you shouldn’t hold a Ph.D. to understand branding.In point of fact, all you need is to rely upon concrete foundations and a basic how-to plan—in plain English—for building or reigniting a brand.You ought to focus on relevant themes such as the overarching foundations of brand strategy, how to assess the timing for engaging in branding activities, and how to roll up your sleeves and create the foundation for your company or your personal brand.We invited Deb Gabor, renowned keynote speaker and author of the book ‘’Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything’’, so she can unpack for us the secrets of branding. Indeed, Deb was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands.Listen to this episode of Conversations at The Edge with Deb Gabor to unearth the keys to enhancing your branding with ease.

Entrepreneurs tend to delve into books to discover how to improve their branding. But most branding books are either very academic or theoretical. And you shouldn’t hold a Ph.D. to understand branding. In point of fact, all you need is to rely upon concrete foundations and a basic how-to plan—in plain English—for building or reigniting a brand. You ought to focus on relevant themes such as the overarching foundations of brand strategy, how to assess the timing for engaging in branding activities, and how to roll up your sleeves and create the foundation for your company or your personal brand. We invited Deb Gabor, renowned keynote speaker and author of the book ‘’Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything’’, so she can unpack for us the secrets of branding. Indeed, Deb was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Listen to this episode of Conversations at The Edge with Deb Gabor to unearth the keys to enhancing your branding with ease.

Deb Gabor - Enhancing Your Branding

Kevin Rogers

Crafting a message that resonates with people is no easy task.All too often, stories are not engaging enough, and they lose the battle for people’s hearts and minds.For this reason, developing competitive copywriting skills should be in the foreground of your business’ priorities. Ill-done copywriting can halt your sales and growth.Simply put: if you fail at communicating who you are and what problems you help to overcome, how can your company stand out in the eyes of clients and investors?If you currently find yourself in this cul-de-sac, there’s always a glimmer of hope: you CAN cut through the noise and catch your target audience’s attention.We invited Kevin Rogers, founder of Copy Chief and renowned copywriting coach, to share his methodology to effectively convey stories with us. Kevin has helped over 4,400 business owners for the past seven years and also copywriters quickly exceed their revenue goals with sure-to-convert copywriting instruction and community support.Listen to this episode of Conversations at The Edge with Kevin Rogers to discover the keys to mastering your copywriting!

Crafting a message that resonates with people is no easy task. All too often, stories are not engaging enough, and they lose the battle for people’s hearts and minds. For this reason, developing competitive copywriting skills should be in the foreground of your business’ priorities. Ill-done copywriting can halt your sales and growth. Simply put: if you fail at communicating who you are and what problems you help to overcome, how can your company stand out in the eyes of clients and investors? If you currently find yourself in this cul-de-sac, there’s always a glimmer of hope: you CAN cut through the noise and catch your target audience’s attention. We invited Kevin Rogers, founder of Copy Chief and renowned copywriting coach, to share his methodology to effectively convey stories with us. Kevin has helped over 4,400 business owners for the past seven years and also copywriters quickly exceed their revenue goals with sure-to-convert copywriting instruction and community support. Listen to this episode of Conversations at The Edge with Kevin Rogers to discover the keys to mastering your copywriting!

Kevin Rogers - Mastering Your Copywriting

Steve Baker

Are you willing to 2X your revenue while 3Xing employee engagement? To achieve such a tipping point, you need to create an atmosphere in which every employee within your biz feels like an owner of the company. This, however, will most likely obligate you to play with a different game of cards.But there’s no need to worry: by resorting to The Great Game of Business (TGGOB) approach, you can bring this to life with relative smoothness.Relying upon the concept of open-book management (OBM), TGGOB helps you create transparency by sharing financial information with your employees. It allows you thus to gamify the whole process, helping each person in your company to act like an owner and play a fundamental role!We invited Steve Baker, coauthor of the number one bestseller, The Great Game of Business—20th Anniversary Edition, to share with us how this cutting-edge methodology has helped many firms in skyrocketing their numbers. Steve is also a top-rated, sought-after speaker and a Growth Institute partner. Likewise, he is a regular at Inc. magazine’s Inc. 5000 Conference.Listen to this episode of Conversations at The Edge with Steve Baker to discover the keys to taking your company to the next level.

Are you willing to 2X your revenue while 3Xing employee engagement? To achieve such a tipping point, you need to create an atmosphere in which every employee within your biz feels like an owner of the company. This, however, will most likely obligate you to play with a different game of cards. But there’s no need to worry: by resorting to The Great Game of Business (TGGOB) approach, you can bring this to life with relative smoothness. Relying upon the concept of open-book management (OBM), TGGOB helps you create transparency by sharing financial information with your employees. It allows you thus to gamify the whole process, helping each person in your company to act like an owner and play a fundamental role! We invited Steve Baker, coauthor of the number one bestseller, The Great Game of Business—20th Anniversary Edition, to share with us how this cutting-edge methodology has helped many firms in skyrocketing their numbers. Steve is also a top-rated, sought-after speaker and a Growth Institute partner. Likewise, he is a regular at Inc. magazine’s Inc. 5000 Conference. Listen to this episode of Conversations at The Edge with Steve Baker to discover the keys to taking your company to the next level.

Steve Baker - 2X your revenue while 3Xing employee engagement

Daniel Marcos

Becoming the leader your company deserves is critical to your biz’ success.But how to get there? It starts with identifying your company’s stage and formulating a neat strategy and execution plan to continue leveling up.Here is where Impact X enters the equation. A forward-looking framework, ImpactX is designed to help business leaders detect which stage their company is in and lay out sound strategies and execution guidelines. ImpactX also helps leaders evolve from Entrepreneurs to CEOs and better lead their organizations’ growth.We invited Daniel Marcos, CEO of Growth Institute, renowned keynote speaker, and soon-to-be book author, to share his first-hand experience growing businesses and becoming a leadership role model through ImpactX. Daniel is a member of YPO and EO and, too, a certified Scaling Up coach. As the head of Growth Institute, he has helped over 40,000 leaders in scaling up &amp; reducing drama.Listen to this episode of Conversations at The Edge with Daniel Marcos to discover the keys to growing your biz while becoming a better CEO (the ImpactX way).

Becoming the leader your company deserves is critical to your biz’ success. But how to get there? It starts with identifying your company’s stage and formulating a neat strategy and execution plan to continue leveling up. Here is where Impact X enters the equation. A forward-looking framework, ImpactX is designed to help business leaders detect which stage their company is in and lay out sound strategies and execution guidelines. ImpactX also helps leaders evolve from Entrepreneurs to CEOs and better lead their organizations’ growth. We invited Daniel Marcos, CEO of Growth Institute, renowned keynote speaker, and soon-to-be book author, to share his first-hand experience growing businesses and becoming a leadership role model through ImpactX. Daniel is a member of YPO and EO and, too, a certified Scaling Up coach. As the head of Growth Institute, he has helped over 40,000 leaders in scaling up &amp; reducing drama. Listen to this episode of Conversations at The Edge with Daniel Marcos to discover the keys to growing your biz while becoming a better CEO (the ImpactX way).

Daniel Marcos - Growing your biz (The ImpactX Way)

Caryn Kopp

Are you stumped on how to grow your business whilst helping your employees do the same?Perhaps you are falling victim to the wrong approach toward sales. Many businesses and leaders focus on the incorrect aspects of sales and often neglect to prepare their employees for growth.If this resonates with you, it’s time to set key strategies in motion, aiming at remedying these mistakes.  It’s time for you to reframe your prospecting process and train your teams adequately.We invited Caryn Kopp, Chief Door Opener® at Kopp Consulting and a sought-after keynote speaker, to share with us how to become successful in both selling and training. Caryn has helped thousands of business owners and salespeople secure initial meetings with high-level decision-makers in almost every significant Fortune 100 and 500 company, including P&amp;G, Pfizer, GE, Merck, Verizon, AT&amp;T, and many more.Listen to this episode of Conversations at The Edge with Caryn Kopp to discover the keys to doing biz dev and sales the right way.

Are you stumped on how to grow your business whilst helping your employees do the same? Perhaps you are falling victim to the wrong approach toward sales. Many businesses and leaders focus on the incorrect aspects of sales and often neglect to prepare their employees for growth. If this resonates with you, it’s time to set key strategies in motion, aiming at remedying these mistakes.  It’s time for you to reframe your prospecting process and train your teams adequately. We invited Caryn Kopp, Chief Door Opener® at Kopp Consulting and a sought-after keynote speaker, to share with us how to become successful in both selling and training. Caryn has helped thousands of business owners and salespeople secure initial meetings with high-level decision-makers in almost every significant Fortune 100 and 500 company, including P&amp;G, Pfizer, GE, Merck, Verizon, AT&amp;T, and many more. Listen to this episode of Conversations at The Edge with Caryn Kopp to discover the keys to doing biz dev and sales the right way.

Caryn Kopp - Biz dev & Sales Done Right

Geoff Smart

The number one problem in business is hiring the right employees.Say you have a job opening to fill. You interview a range of qualified candidates and hire the best of the bunch (or so you think). But all of a sudden, all expectations break into pieces: the person who seemed like a perfect fit during the interview doesn’t have what it takes to do the job.Not a happy ending whatsoever, right?What if you could master your hiring practices to ensure that all your new hires are A players that align with your company’s values?Good news: one of the world’s foremost leadership advisors has laid out a simple four-step methodology for hiring the right people with a 90% of success rate, thus avoiding the costly flow-on effects of traditional hiring.We invited Geoff Smart, an acclaimed book author, and public speaker, to disentangle for us his innovative four-step hiring methods. Geoff serves as Chairman &amp; Founder of ghSMART, a management assessment and leadership firm with clients that include the world’s largest private equity investors and Fortune 500 CEOs. He is also the co-creator of the Topgrading philosophy of talent management.Listen to this episode of Conversations at The Edge with Geoff Smart to discover the keys to hiring the best and most impactful talent out there.

The number one problem in business is hiring the right employees. Say you have a job opening to fill. You interview a range of qualified candidates and hire the best of the bunch (or so you think). But all of a sudden, all expectations break into pieces: the person who seemed like a perfect fit during the interview doesn’t have what it takes to do the job. Not a happy ending whatsoever, right?What if you could master your hiring practices to ensure that all your new hires are A players that align with your company’s values?Good news: one of the world’s foremost leadership advisors has laid out a simple four-step methodology for hiring the right people with a 90% of success rate, thus avoiding the costly flow-on effects of traditional hiring. We invited Geoff Smart, an acclaimed book author, and public speaker, to disentangle for us his innovative four-step hiring methods. Geoff serves as Chairman &amp; Founder of ghSMART, a management assessment and leadership firm with clients that include the world’s largest private equity investors and Fortune 500 CEOs. He is also the co-creator of the Topgrading philosophy of talent management. Listen to this episode of Conversations at The Edge with Geoff Smart to discover the keys to hiring the best and most impactful talent out there.

Geoff Smart - Hiring the right way

Conversations at The Edge

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