Ranked #1
Key financial metrics for agency owners (featuring Darryl Salerno)
Key financial metrics for agency owners (featuring Darryl Salerno)
Agency owners need to keep tabs on the financial health of their businesses, but many lack the backgrounds to know the n... Read more
5 Nov 2019
•
28mins
Ranked #2
The PR agency as a news-driven organization (featuring Sean Cassidy)
The PR agency as a news-driven organization (featuring Sean Cassidy)
When Sean Cassidy walked out of Tufts University in 1990, he graduated with a major in Cold War foreign policy — just as... Read more
15 Oct 2019
•
31mins
Ranked #3
The value of getting your agency certified as a small, minority, woman, or veteran-owned business (featuring Dr. Sandra Wills Hannon)
The value of getting your agency certified as a small, minority, woman, or veteran-owned business (featuring Dr. Sandra Wills Hannon)
Most agencies are looking for any leg up that they can get in the business development process. That’s why some agencies... Read more
19 Nov 2019
•
24mins
Ranked #4
Building a positive team culture at your agency (featuring Keith Scandone)
Building a positive team culture at your agency (featuring Keith Scandone)
Agencies evolve over time — and so do their team cultures. But they are always a reflection of the founder and key leade... Read more
21 Jan 2020
•
29mins
Ranked #5
How agencies can avoid common legal mistakes (featuring Sharon Toerek)
How agencies can avoid common legal mistakes (featuring Sharon Toerek)
Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a w... Read more
18 Dec 2019
•
25mins
Ranked #6
Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
Just about every agency leader worries about where the next new client will come from and how to land that new business.... Read more
22 Oct 2019
•
30mins
Ranked #7
Building a large independent PR agency (featuring Ronn Torossian)
Building a large independent PR agency (featuring Ronn Torossian)
Ronn Torossian has built one of the largest independent PR agencies in the U.S., and in this episode he shares some of t... Read more
31 Oct 2019
•
24mins
Ranked #8
How agencies should think about AI and analytics (featuring Katie Robbert)
How agencies should think about AI and analytics (featuring Katie Robbert)
Katie Robbert never planned to be an expert in AI and analytics, but she says she likes “numbers to add up” even though ... Read more
24 Oct 2019
•
24mins
Ranked #9
Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
It’s one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benc... Read more
28 Jan 2020
•
24mins
Ranked #10
Leveraging freelance writers for your agency (featuring Gideon Stein)
Leveraging freelance writers for your agency (featuring Gideon Stein)
Agencies have a constant need to “feed the beast” when it comes to content creation. Public relations and marketing firm... Read more
4 Feb 2020
•
24mins
Ranked #11
Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
For the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it... Read more
7 Jan 2020
•
24mins
Ranked #12
How agencies can avoid scope creep with client projects (featuring Ben Aston)
How agencies can avoid scope creep with client projects (featuring Ben Aston)
Scope creep and over-servicing clients erodes profitability and many — if not most — agencies. Keeping work within the a... Read more
12 Nov 2019
•
29mins
Ranked #13
What it is like to sell an agency to a holding company (featuring Mitch Joel)
What it is like to sell an agency to a holding company (featuring Mitch Joel)
Have you ever wondered what it would be like to sell your agency to one of the big holding companies? How does the dream... Read more
10 Dec 2019
•
31mins
Ranked #14
What does agency business development look like now? (featuring Lee McKnight Jr.)
What does agency business development look like now? (featuring Lee McKnight Jr.)
While most agency leaders spend part of their week dealing with business development, that’s what Lee McKnight Jr. and h... Read more
28 Apr 2020
•
30mins
Ranked #15
Coaches, consultants, advisers, and other help for your agency (featuring Ken Jacobs)
Coaches, consultants, advisers, and other help for your agency (featuring Ken Jacobs)
Part of being successful in business is being willing to ask for help. Nowadays, there are plenty of opportunities to ge... Read more
21 Apr 2020
•
27mins
Ranked #16
Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
Many agencies have multiple generations working in the business. Sometimes, it may be a passing thing — a summer interns... Read more
10 Mar 2020
•
23mins
Ranked #17
Making the transition to become a virtual agency (featuring Todd Zeigler)
Making the transition to become a virtual agency (featuring Todd Zeigler)
Many new PR and marketing agencies start out as “virtual” agencies where everyone works remotely and there is no physica... Read more
3 Mar 2020
•
26mins
Ranked #18
How podcasts can help agencies and their clients (featuring Kelly Glover)
How podcasts can help agencies and their clients (featuring Kelly Glover)
Kelly Glover believes in the power of podcasting — and she has built her agency business around the medium. The Talent S... Read more
25 Feb 2020
•
26mins
Ranked #19
When students get a chance to run their own PR agency (featuring Amy Shanler)
When students get a chance to run their own PR agency (featuring Amy Shanler)
As higher education faces increasing pressure to not just educate students but better prepare them for gainful employmen... Read more
18 Feb 2020
•
24mins
Ranked #20
Effective case studies for your agency (featuring Rachel Jacobs)
Effective case studies for your agency (featuring Rachel Jacobs)
In this episode, Rachel Jacobs explains why case studies are critical to the scale and growth of agencies. Rachel, found... Read more
2 Oct 2019
•
28mins