Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be d... Read more
10 Aug 2023
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31mins
Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones
Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones
In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, d... Read more
8 Aug 2023
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26mins
Uncover the power of a good marketing strategy brief
Uncover the power of a good marketing strategy brief
In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s pick... Read more
1 Aug 2023
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20mins
Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
How do you get a return on your investment for your business, AND at the same time deliver a return on investment for th... Read more
27 Jul 2023
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43mins
Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”We were i... Read more
26 Jul 2023
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43mins
Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin
Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin
AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Mana... Read more
25 Jul 2023
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32mins
Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport Review
Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport Review
The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host Simon Moore, award winn... Read more
20 Jul 2023
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1hr 4mins
Employing creative thinking to increase marketing effectiveness
Employing creative thinking to increase marketing effectiveness
Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fos... Read more
18 Jul 2023
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18mins
Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair
Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair
Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at ... Read more
12 Jul 2023
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21mins
The Whole Marketer Ep103 - High stakes leadership with guest Sally Henderson
The Whole Marketer Ep103 - High stakes leadership with guest Sally Henderson
Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performa... Read more
11 Jul 2023
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36mins