OwlTail

Cover image of Challengers & Icons Podcast Series

Challengers & Icons Podcast Series

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.www.pearlfisher.com

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

The best episodes ranked using user listens.

Podcast cover

Season 2. Episode 7: James Fairbank, Head of Central and Brand Marketing at Rapha.

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to James Fairbank, Head of Central and Brand Marketing at Rapha.Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Now, with global Cycle Clubs and a recently launched new e-commerce platform that serves as both an online emporium of performance road-wear and a home to inspiring content that celebrates the glory and suffering of road riding, Rapha and is regarded as one of the icons of modern cycling. A passionate and committed road cyclist, James is highly regarded as a cult brand marketer who has attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand. He is increasingly in demand as a speaker on the global stage – sharing his views on brands, business and life on such prestigious platforms as PSFK.

27mins

5 Jun 2014

Rank #1

Podcast cover

Season 1. Episode 8: Jonathan Ford speaks to Kim Hastreiter, Founder of Paper Magazine.

Season 1. Episode 8: Kim Hastreiter, Founder of Paper MagazineJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.
Here, Jonathan speaks to Kim Hastreiter, Founder of Paper Magazine.Kim founded Paper Magazine in 1984. New York’s Independent magazine that covers and discovers cultural movements, PAPER focuses on fashion, design, pop-culture, nightlife, art and film. Labelled a ‘Curator of Culture’ and a champion of cultural diversity and equality across all disciplines, Kim has a maverick second sense at discovering exceptional future talent.www.pearlfisher.comSubscribe to the series via iTunes: itun.es/i6JK87y

39mins

5 Jun 2013

Rank #2

Similar Podcasts

Podcast cover

Season 1. Episode 7: Jonathan Ford speaks to Simon Woodroffe, Founder of YO!

Season 1. Episode 7: Simon Woodroffe, Founder of YO!Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.Here, Jonathan speaks to Simon Woodroffe, Founder of YO!Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone.www.pearlfisher.comSubscribe to the series via iTunes: itun.es/i6JK87y

30mins

21 Feb 2013

Rank #3

Podcast cover

Season 1. Episode 6: Jonathan Ford speaks to Kris Hewitt, Founder of EightPointNine.

Season 1. Episode 6: Kris Hewitt, Founder of EightPointNineJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Kris Hewitt, Founder of Eight Point Nine Coffee, the personalised coffee brands delivered straight to your door.Kris founded EightPointNine in October 2011, after quitting the corporate world of finance. Tired of drinking bad coffee, he set out to discover what makes the perfect cup and provide fresh, Fairtrade coffee to those who want to create their own personalised blend.http://www.pearlfisher.comSubscribe to the series via iTunes: http://itun.es/i6JK87y

24mins

11 Feb 2013

Rank #4

Most Popular Podcasts

Podcast cover

Season 1. Episode 5: Jonathan Ford speaks to Claire Diaz-Ortiz, Twitter's Head of Social Innovation.

Season 1. Episode 5: Claire Diaz-Ortiz, Head of Social Innovation at TwitterJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Diaz Ortiz, Leader of Social Innovation at Twitter, author of the book Twitter for Good and one of Fast Company’s 100 Most Creative People in Business.The inspirational Claire Diaz-Ortiz is the author of the book Twitter For Good and one of Fast Company’s 100 Most Creative People in Business. A non-profit founder herself, Claire champions the ways in which Twitter can empower large scale organisations and social entrepreneurs, making positive change in our world.http://www.pearlfisher.comSubscribe to the series via iTunes: http://itun.es/i6JK87y

17mins

22 Nov 2012

Rank #5

Podcast cover

Season 1. Episode 3: Jonathan Ford speaks to Mark Palmer, Director of Green & Black's.

Season 1. Episode 3: Mark Palmer, Director of Green & Black’sJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Mark Palmer, Director of Green & Black’s.Mark Palmer is well known for his role as Marketing Director of Green & Black’s organic chocolate. When he took on the role in 2001 Green & Black’s was a niche chocolate brand. Under Mark’s leadership, sales rose from £4m to over £60m, ultimately leading to international expansion and a full acquisition by Cadbury for an undisclosed sum (thought to be around £20M). The brand continues to grow under Mondelez. Mark now works as a Non-Executive Director for Green & Black’s and Marketing Director for juice brand Cawston Press. Mark also runs his own marketing consultancy, listing Pret A Manger and Goodwood Estate among his clients.http://www.pearlfisher.comSubscribe to the series via iTunes: http://itun.es/i6JK87y

36mins

6 Jul 2012

Rank #6

Podcast cover

Season 1. Episode 9: Jonathan Ford speaks to Claire Herminjard, CEO of Mindful Meats.

Season 1. Episode 9: Claire Herminjard, CEO of Mindful MeatsJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Herminjard, CEO and Co-founder of Mindful Meats.Claire helps bring pasture-raised, certified organic and Non-GMO-Verified meat to the U.S. market. Mindful Meats carries the first and only Non-GMO-Verified beef in the U.S. by working directly with sustainably-minded farmers. In addition to changing the way America eats meat, Claire was named one of Forbes 30 under 30 in 2013.www.pearlfisher.comSubscribe to the series via iTunes: itun.es/i6JK87y

21mins

27 Jun 2013

Rank #7

Podcast cover

Challengers & Icons™ Season 4. Episode 5. Ben Branson, Seedlip

Ben Branson, Founder of Seedlip – the world’s first non-alcoholic spirit brand – talks us through his vision for creating a new drinks proposition and experience as well as why he thinks being a successful challenger brand is about fostering curiosity, freedom and a belief in what you are doing.

24mins

2 Aug 2018

Rank #8

Podcast cover

Challengers & Icons™ Season 4. Episode 4. Simon Boas Hoffmeyer, Carlsberg

Simon Boas Hoffmeyer, Sustainability Director at Carlsberg, shares his plans for achieving Carlsberg’s sustainability goals and zero carbon emissions by 2030, through its new Together Towards Zero initiative. Speaking to our Strategic Creative Director, Jesper von Wieding, Simon discusses why integrating sustainability into all business models is now crucial to creating a successful business.

30mins

2 Aug 2018

Rank #9

Podcast cover

Challengers & Icons™ Season 4. Episode 3. Simon Coley, Karma Cola

Simon Coley, Co-Founder of Karma Cola, shares his insights into building a challenger cola brand and why he sees the transparent process and an investment in social capital transforming the future of brand transactions, businesses and lives.

29mins

2 Aug 2018

Rank #10

Podcast cover

Challengers & Icons™ Season 4. Episode 2. Ilana Taub, Snact

Interview between Pearlfisher Founding Parter, Jonathan Ford & Snact Co-Founder Ilana Taub.Ilana Taub, describes why she started a brand to fight the critical issue of food and plastic waste in the ever-competitive landscape of snacking and what she sees as the pivotal role of brands in driving positive social and environmental change to impact on the bigger global picture.

19mins

2 Aug 2018

Rank #11

Podcast cover

Series 4. Episode 1. PepsiCo - Mauro Porcini

Series 4. Episode 1. PepsiCo – Why design-led innovation creates the most impactful cultural changeAn interview with Mauro Porcini, SVP & Chief Design Officer, PepsiCo

31mins

30 Jan 2018

Rank #12

Podcast cover

Season 2. Episode 1: Jonathan Ford speaks to Will King, Founder and CEO of King of Shaves.

Season 2. Episode 1: Will King, Founder and CEO of King of ShavesJonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Will King, Founder and CEO of King of Shaves.King of Shaves is one of the best-known and best-loved UK challenger brands. Launched in 1993, the company has consistently been at the forefront of innovation, continuously breaking the mens’ grooming mould. In his role as CEO, Will tirelessly looks for new ways to connect with consumers and his unrelenting drive has led to a list of accolades including Growing Business Company and Young Entrepreneur of the Year.www.pearlfisher.comSubscribe to the series via iTunes: itun.es/i6JK87y

26mins

12 Sep 2013

Rank #13

Podcast cover

Season 2. Episode 3: David Butler, VP of Innovation at Coca Cola

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to David Butler, VP of Innovation at Coca Cola.After taking a graphic design class in high school, David instantly knew he wanted to be a designer. He went on to major in mass communications and studied economics, media, art, sociology, and even meteorology. A mix that he says, introduced him to a holistic system of thinking and a broad approach to design and solving problems. On joining Coca-Cola as Vice President of Global Design in 2004, it was under David’s supervision that Coke revised their iconic status with a simpler global brand identity and design aesthetic. Today, as VP of Innovation, it's David’s job to create the systems, processes and relationships necessary for Coca-Cola to produce as much value as possible, through innovation and entrepreneurship.http://www.pearlfisher.comSubscribe to the series via iTunes: itun.es/i6JK87y

14mins

8 Nov 2013

Rank #14

Podcast cover

Challengers & Icons™ interview Series 3. Episode 3. Tom Roberts, Absolut Elyx

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Tom Roberts, from Absolut Elyx

21mins

5 Aug 2016

Rank #15