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Brand Land

How do you build a strong and lasting brand?It’s the question every marketer asks themselves at some point. And it’s the question we set out to try to answer with Brand Land. Each week, we hear firsth... Read more

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54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel

54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel

The excitement of a new product or service, the tingle of uncertainty, the ambition that makes you throw caution to the ... Read more

25 May 2021

32mins

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53. Planning your brand story post-lockdown w/ Megan Fink

53. Planning your brand story post-lockdown w/ Megan Fink

The 2020 Covid-19 pandemic pulled the rug out from pretty much every business in the world, and brands had to quickly le... Read more

18 May 2021

27mins

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52. Setting yourself apart in a saturated market w/ Liz Comer

52. Setting yourself apart in a saturated market w/ Liz Comer

As good as your product and messaging might be, the truth is that there will always be other brands competing with you t... Read more

11 May 2021

29mins

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51. Keys to more collaborative design consultations w/Sadie Koehler

51. Keys to more collaborative design consultations w/Sadie Koehler

When someone from a technical discipline needs to collaborate with someone from a more creative discipline, it can be a ... Read more

4 May 2021

40mins

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50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger

50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger

Whether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the on... Read more

27 Apr 2021

25mins

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49. The keys to aligning your brand and customer experience w/ Christopher Wallace

49. The keys to aligning your brand and customer experience w/ Christopher Wallace

In past Brand Land episodes we’ve talked a lot about the importance of communication and consistency within a company, e... Read more

20 Apr 2021

27mins

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48. Reaching the unreachable with targeted marketing w/ Colin Jeffries

48. Reaching the unreachable with targeted marketing w/ Colin Jeffries

Marketing is all about using the right tools to reach your ideal customer. But when your ideal customer is transient, un... Read more

13 Apr 2021

36mins

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47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)

47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)

Marketing and PR are like fraternal twins that often get mistaken for identical twins. Despite being similar in purpose,... Read more

6 Apr 2021

18mins

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46. Take control of your stories, take control of your brand w/ Gabrielle Dolan

46. Take control of your stories, take control of your brand w/ Gabrielle Dolan

Marketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most i... Read more

31 Mar 2021

35mins

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45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason

45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason

Every marketing professional dreams of being part of a company where everyone not only understands the purpose of market... Read more

23 Mar 2021

31mins

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