54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel
54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel
The excitement of a new product or service, the tingle of uncertainty, the ambition that makes you throw caution to the ... Read more
25 May 2021
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32mins
53. Planning your brand story post-lockdown w/ Megan Fink
53. Planning your brand story post-lockdown w/ Megan Fink
The 2020 Covid-19 pandemic pulled the rug out from pretty much every business in the world, and brands had to quickly le... Read more
18 May 2021
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27mins
52. Setting yourself apart in a saturated market w/ Liz Comer
52. Setting yourself apart in a saturated market w/ Liz Comer
As good as your product and messaging might be, the truth is that there will always be other brands competing with you t... Read more
11 May 2021
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29mins
51. Keys to more collaborative design consultations w/Sadie Koehler
51. Keys to more collaborative design consultations w/Sadie Koehler
When someone from a technical discipline needs to collaborate with someone from a more creative discipline, it can be a ... Read more
4 May 2021
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40mins
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
Whether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the on... Read more
27 Apr 2021
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25mins
49. The keys to aligning your brand and customer experience w/ Christopher Wallace
49. The keys to aligning your brand and customer experience w/ Christopher Wallace
In past Brand Land episodes we’ve talked a lot about the importance of communication and consistency within a company, e... Read more
20 Apr 2021
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27mins
48. Reaching the unreachable with targeted marketing w/ Colin Jeffries
48. Reaching the unreachable with targeted marketing w/ Colin Jeffries
Marketing is all about using the right tools to reach your ideal customer. But when your ideal customer is transient, un... Read more
13 Apr 2021
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36mins
47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)
47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)
Marketing and PR are like fraternal twins that often get mistaken for identical twins. Despite being similar in purpose,... Read more
6 Apr 2021
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18mins
46. Take control of your stories, take control of your brand w/ Gabrielle Dolan
46. Take control of your stories, take control of your brand w/ Gabrielle Dolan
Marketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most i... Read more
31 Mar 2021
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35mins
45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason
45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason
Every marketing professional dreams of being part of a company where everyone not only understands the purpose of market... Read more
23 Mar 2021
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31mins