Cover image of Idea to Startup

Idea to Startup

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of st... Read more

Ranked #1

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INTERVIEW: Katherine Krug on Building BetterCo

INTERVIEW: Katherine Krug on Building BetterCo

We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook h... Read more

8 May 2019

57mins

Ranked #2

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Is Your Startup Idea Good?

Is Your Startup Idea Good?

A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that ha... Read more

2 May 2019

19mins

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Ranked #3

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INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt

INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt

Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a bran... Read more

29 Jan 2020

1hr 1min

Ranked #4

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INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants.

INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants.

Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around th... Read more

22 Aug 2019

45mins

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Ranked #5

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How to Choose the Right Customer

How to Choose the Right Customer

There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tact... Read more

16 May 2019

18mins

Ranked #6

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How to Prioritize as an Early-Stage Startup

How to Prioritize as an Early-Stage Startup

Entrepreneurs can do anything, but they can’t do everything. How do you prioritize early on? How do you differentiate? T... Read more

31 May 2019

22mins

Ranked #7

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You Should Start a Startup in 2020

You Should Start a Startup in 2020

Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you... Read more

8 Jan 2020

17mins

Ranked #8

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How to Evaluate a Startup Idea

How to Evaluate a Startup Idea

What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you... Read more

4 Mar 2020

16mins

Ranked #9

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INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth

INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth

Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomen... Read more

15 Jan 2020

1hr 14mins

Ranked #10

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INTERVIEW: Kim Kaupe on Building Superfan with No Funding

INTERVIEW: Kim Kaupe on Building Superfan with No Funding

Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity ... Read more

3 Jul 2019

53mins

Ranked #11

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INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros

INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros

Today, we’re talking burritos. Leo and Oliver Kremer founded Dos Toros in 2009 because they couldn’t find the Mission-st... Read more

20 Jun 2019

52mins

Ranked #12

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How to Leverage Storytelling Archetypes for Your Startup

How to Leverage Storytelling Archetypes for Your Startup

People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storyte... Read more

31 Jul 2019

15mins

Ranked #13

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INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets

INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets

Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. The... Read more

8 Aug 2019

43mins

Ranked #14

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How Do You Find Founder/Startup Fit?

How Do You Find Founder/Startup Fit?

You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, ... Read more

12 Jun 2019

16mins

Ranked #15

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The Secret Formula to Hot Ones' Success

The Secret Formula to Hot Ones' Success

Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressive... Read more

22 Jan 2020

17mins

Ranked #16

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INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.

INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.

Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built ... Read more

26 Feb 2020

52mins

Ranked #17

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Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them

Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them

There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (h... Read more

5 Feb 2020

13mins

Ranked #18

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INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted.

INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted.

Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to... Read more

11 Mar 2020

56mins

Ranked #19

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INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders”

INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders”

Elizabeth Yin is a founder and general partner at Hustle Fund, where she invests in “hilariously early founders.” Prio... Read more

5 Jun 2019

47mins

Ranked #20

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INTERVIEW: Ben Conniff on Building Luke’s Lobster

INTERVIEW: Ben Conniff on Building Luke’s Lobster

Ben and Luke, the founders of Luke's Lobster, knew how to make a killer lobster roll when they decided to start Luke’s L... Read more

22 May 2019

48mins

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