In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion. If your law firm is considering making a podcast, why not give our latest episode a listen?

In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion.  If your law firm is considering making a podcast, why not give our latest episode a listen?

Practical Podcasts: Why, How, and Top Tips

In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey.  Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of continuous progress, highlighting that remaining stagnant or regressing can be detrimental. Given Frettens' position as a full-service law firm, Matt stresses the necessity of moving forward to thrive and remain relevant. They also delve into the essence of growth, emphasising the need to understand the underlying reasons behind the pursuit of expansion. Listen now for more interesting insights. 

In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey.   Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of continuous progress, highlighting that remaining stagnant or regressing can be detrimental.  Given Frettens' position as a full-service law firm, Matt stresses the necessity of moving forward to thrive and remain relevant. They also delve into the essence of growth, emphasising the need to understand the underlying reasons behind the pursuit of expansion.  Listen now for more interesting insights.

Matt Fretten - Moving with the times

Jackie Carter

In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations &amp; Strategy, Litigation. The discussion primarily centres on the significance of client centricity and the paramount importance of building and maintaining strong professional relationships. 

In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations &amp; Strategy, Litigation. The discussion primarily centres on the significance of client centricity and the paramount importance of building and maintaining strong professional relationships.

Jackie Carter - A Force For Good

In this podcast Clare talks to Sarah Whitemore about developing a community for clients, getting client engagement and how things have changed in the 30 years Sarah has been with Warner Goodman.  Sarah is the senior partner and Head of Peace of Mind at Warner Goodman.

In this podcast Clare talks to Sarah Whitemore about developing a community for clients, getting client engagement and how things have changed in the 30 years Sarah has been with Warner Goodman.  Sarah is the senior partner and Head of Peace of Mind at Warner Goodman.

Sarah Whitemore – Growing a Client Community

In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff &amp; Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do.  

In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff &amp; Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do.

The importance of online marketing, stuff and things

In this podcast Clare talks to Lewis Barr who is the Marketing &amp; Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business. 

In this podcast Clare talks to Lewis Barr who is the Marketing &amp; Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.

Marketing in a modern law firm permeates all parts of the business Part 1 With Lewis Barr

In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing &amp; Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business. 

In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing &amp; Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.

Marketing in a modern law firm permeates all parts of the business Part 2 With Lewis Barr

In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm. In the podcast, Sarah discusses a range of things including:Leadership &amp; what we can learn from role models (those getting it right and getting it wrong);The legal sector and 'challenging the norm';Legal as part of the wider business market;The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);How change is crucial;Marketing &amp; BD - what should firms be focusing on'; andMuch moreThe title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.

In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm.  In the podcast, Sarah discusses a range of things including:<ul><li>Leadership &amp; what we can learn from role models (those getting it right and getting it wrong);</li><li>The legal sector and 'challenging the norm';</li><li>Legal as part of the wider business market;</li><li>The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);</li><li>How change is crucial;</li><li>Marketing &amp; BD - what should firms be focusing on'; and</li><li>Much more</li></ul>The title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.

Sarah Walker-Smith: "The Model CEO for a Law Firm"

In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the benefits of being part of a membership organisation. 

In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the benefits of being part of a membership organisation.

Marketing & Business Development in Professional Services and the benefits of being in a membership organisation

In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, &amp; events in a post pandemic world.Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.  

In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, &amp; events in a post pandemic world.Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.

BD, Digital, Marketing & Events in a post pandemic world

The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things.  All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)

 In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource.- How can you raise the bar of customer service without the money to invest in staff and tech?- If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failing to meet expectations?- If you don’t put up your fees, are you able to offer a higher level of service or are you trapped in a bargain basement bracket? 

In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource. - How can you raise the bar of customer service without the money to invest in staff and tech? - If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failing to meet expectations? - If you don’t put up your fees, are you able to offer a higher level of service or are you trapped in a bargain basement bracket?

Which should come first – An increase in price or an improvement in service? with Clare Yates and Alex Barr

 Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like. Most importantly, Declan related the topic to professional services firms and shared examples. He covered: Reflections about collaboration in society to warm us up Considerations about the topic and what it means in business Practicalities where he focused on professional services

Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like.  Most importantly, Declan related the topic to professional services firms and shared examples.  He covered: <ul><li>Reflections about collaboration in society to warm us up </li><li>Considerations about the topic and what it means in business </li><li>Practicalities where he focused on professional services</li></ul>

Collaboration: It's Personal

 In this session Steve Fretzin highlighted top tips from the US legal marketing including what BD works for US lawyers.

In this session Steve Fretzin highlighted top tips from the US legal marketing including what BD works for US lawyers.

Lessons from across the Pond

 Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too! This episode looked into how our brains work and enlightened us on why a boring topic like 'expectations' might be the amazing game changer you weren't expecting! 

Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too!  This episode looked into how our brains work and enlightened us on why a boring topic like 'expectations' might be the amazing game changer you weren't expecting!

Expectations

Delivered by Clare Yates - CY Training Works, Alex Barr - Third Bounce, Bernadette Bennett - Moneypenny, David Gilroy - Conscious Solutions &amp; Clare Fanner - Find Get GrowThis fast paced packed session included the following horror stories:- How communication can go “horribly” wrong!- Spending money on Google adverts and not tracking the leads when they come in- A website project where the client dropped 50% of their content.- Operational challenges when existing clients rely on a firm more combined with huge demand for new clients- Why cross selling mattersThe LFMC Partners shared their stories and offered top tips and solutions to avoid the scenarios happening to you.

Delivered by Clare Yates - CY Training Works, Alex Barr - Third Bounce, Bernadette Bennett - Moneypenny, David Gilroy - Conscious Solutions &amp; Clare Fanner - Find Get Grow This fast paced packed session included the following horror stories: - How communication can go “horribly” wrong! - Spending money on Google adverts and not tracking the leads when they come in - A website project where the client dropped 50% of their content. - Operational challenges when existing clients rely on a firm more combined with huge demand for new clients - Why cross selling matters The LFMC Partners shared their stories and offered top tips and solutions to avoid the scenarios happening to you.

Horror stories with the LFMC Partners

Jeremy Nicholas

Jeremy believes that humour is not something you're born with, it's something that anyone can learn. He shared with us ways to get a laugh when delivering a talk, presentation or workshop.There are not many things that Jem is serious about but comedy is one of them.WARNING: This is not a comedy show, it's a professional look at how to structure your talks for maximum impact using humour as a tool. There might be a few laughs along the way but these are not guaranteed, so prepare yourself for a lecture with the odd smile, some of them very odd.

Jeremy believes that humour is not something you're born with, it's something that anyone can learn. He shared with us ways to get a laugh when delivering a talk, presentation or workshop. There are not many things that Jem is serious about but comedy is one of them. WARNING: This is not a comedy show, it's a professional look at how to structure your talks for maximum impact using humour as a tool. There might be a few laughs along the way but these are not guaranteed, so prepare yourself for a lecture with the odd smile, some of them very odd.

Talking Funny with Jeremy Nicholas

B Corp certification is independent verification that a for-profit business meets the highest social and environmental standards. The movement is gathering pace across the world with over 6,000 globally certified companies. The UK is the fastest growing cohort outside of the US with around 600 companies including Danone, Coutts, Innocent, Bodyshop, Finisterre...Certification is available for a business of one, to global multinationals, so it’s probably relevant to you.This session is being presented to help you understand what’s involved with B Corp and how it might turbo charge your business in the new era of sustainable and conscious business leadership.Tim Wookey is MD of amamus, a fast-growing B2B coffee company who achieved B Corp certification in April 2020. He can share his own experience, the benefits and the challenges.Nancy Hyne runs True Horizon who provide sustainability consultancy, advice and support services and achieved B Corp certification in July 2021. Nancy is also a B Leader, which means she is qualified to provide businesses with support in successfully approaching and completing B Corp certification.Tim and Nancy work together as Nancy is retained by amamus to help them deliver on their sustainability objectives. Plus Tim and Nancy are Co-Chairs of B Local Hampshire, a voluntary group committed to inspiring and encouraging more businesses to consider B Corp certification as part of their own success strategy. 

B Corp certification is independent verification that a for-profit business meets the highest social and environmental standards. The movement is gathering pace across the world with over 6,000 globally certified companies. The UK is the fastest growing cohort outside of the US with around 600 companies including Danone, Coutts, Innocent, Bodyshop, Finisterre... Certification is available for a business of one, to global multinationals, so it’s probably relevant to you. This session is being presented to help you understand what’s involved with B Corp and how it might turbo charge your business in the new era of sustainable and conscious business leadership. Tim Wookey is MD of amamus, a fast-growing B2B coffee company who achieved B Corp certification in April 2020. He can share his own experience, the benefits and the challenges. Nancy Hyne runs True Horizon who provide sustainability consultancy, advice and support services and achieved B Corp certification in July 2021. Nancy is also a B Leader, which means she is qualified to provide businesses with support in successfully approaching and completing B Corp certification. Tim and Nancy work together as Nancy is retained by amamus to help them deliver on their sustainability objectives. Plus Tim and Nancy are Co-Chairs of B Local Hampshire, a voluntary group committed to inspiring and encouraging more businesses to consider B Corp certification as part of their own success strategy.

B Corp: What is it and why should your firm become B Corp Certified?

Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well!Getting recognised by Chambers &amp; Partners, the UK’s leading legal directory recognising expertise across the UK, requires, in the first instance a good submission supported by feedback from your referees. This is the foundation upon which Chambers will conduct its research.But what makes a good submission?Which referees should you include?How can you make a submission that has the best chance of getting your ranked?How do Chambers conduct their research and what are they looking for?What are the simple things you can do to give your submission a better chance of being successful?These are just some of the questions Katie Read &amp; Eloise Haines, Research Managers of the Chambers &amp; Partners UK addressed when they presented this session for the Law Firm Marketing Club.

Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well! Getting recognised by Chambers &amp; Partners, the UK’s leading legal directory recognising expertise across the UK, requires, in the first instance a good submission supported by feedback from your referees. This is the foundation upon which Chambers will conduct its research. But what makes a good submission? Which referees should you include? How can you make a submission that has the best chance of getting your ranked? How do Chambers conduct their research and what are they looking for? What are the simple things you can do to give your submission a better chance of being successful? These are just some of the questions Katie Read &amp; Eloise Haines, Research Managers of the Chambers &amp; Partners UK addressed when they presented this session for the Law Firm Marketing Club.

Demystifying Chambers Legal Directory Submissions

Oscar Trimboli

In this podcast, Oscar Trimboli talked us through how to listen and how to use listening skills in our work for better results. Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen. Listening happens before, during and after the conversation. The difference between hearing and listening, is the action you take. Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world 

In this podcast, Oscar Trimboli talked us through how to listen and how to use listening skills in our work for better results.  Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen.  Listening happens before, during and after the conversation. The difference between hearing and listening, is the action you take.  Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world

Deep Listening: Impact Beyond Words with Oscar Trimboli

Resilience

In this raw and real conversation, Clare Fanner spoke to Nick Bailey. On 4th March 2018 Nick became contaminated with the nerve agent Novichok when he attended the home of former Russian spy, Sergei Skripal.Nick spoke about the impact that a shock like his Novichok poisoning can have on a person’s psychological health, overcoming adversity and the resilience needed to pick up and move forward, as well as the importance of mental wellbeing.He also discussed leadership, not only from his own experiences as a Police Officer but from the positive and empathetic leadership shown by his own chain of command towards him and his family in the aftermath of the Salisbury poisonings.About Nick BaileyNick Bailey is a former Police Officer. Nick was propelled into the public consciousness during the infamous Salisbury Poisoning event in 2018 that saw the former Russian KGB officer Sergei Skipral and his daughter Yulia, attacked with the nerve agent, Novichok. Nick was inadvertently contaminated with the nerve agent when he touched the door handle of the Skripal’s home. Not only did Nick have to fight for his life in intensive care, but he and his family lost their home and all their possessions, due to Novichok contamination.A dedicated Police Officer for 18 years, Nick decided to leave the Police after deciding that it wasn’t possible for him to continue in the same role that had exposed him to such a traumatic event – an event that no other Police Officer had been through. Nick has talked of the “emotional battering” and psychological impact that the event had on him.

In this raw and real conversation, Clare Fanner spoke to Nick Bailey. On 4th March 2018 Nick became contaminated with the nerve agent Novichok when he attended the home of former Russian spy, Sergei Skripal. Nick spoke about the impact that a shock like his Novichok poisoning can have on a person’s psychological health, overcoming adversity and the resilience needed to pick up and move forward, as well as the importance of mental wellbeing. He also discussed leadership, not only from his own experiences as a Police Officer but from the positive and empathetic leadership shown by his own chain of command towards him and his family in the aftermath of the Salisbury poisonings. About Nick Bailey Nick Bailey is a former Police Officer. Nick was propelled into the public consciousness during the infamous Salisbury Poisoning event in 2018 that saw the former Russian KGB officer Sergei Skipral and his daughter Yulia, attacked with the nerve agent, Novichok. Nick was inadvertently contaminated with the nerve agent when he touched the door handle of the Skripal’s home. Not only did Nick have to fight for his life in intensive care, but he and his family lost their home and all their possessions, due to Novichok contamination. A dedicated Police Officer for 18 years, Nick decided to leave the Police after deciding that it wasn’t possible for him to continue in the same role that had exposed him to such a traumatic event – an event that no other Police Officer had been through. Nick has talked of the “emotional battering” and psychological impact that the event had on him.

Resilience and the Importance of Mental Health

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