This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfaction and can cost more than petty change. The relationship between brand and customer can be sabotaged when purchasing bots if you aren't aware of the dangers. In this podcast you will learn the dangers, how to spot them and why to never invite a bot farm to your social accounts. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfaction and can cost more than petty change. The relationship between brand and customer can be sabotaged when purchasing bots if you aren't aware of the dangers. In this podcast you will learn the dangers, how to spot them and why to never invite a bot farm to your social accounts. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Marketing mercenaries: The dangers of using follower bots on your social media

In this podcast the team discusses how content found on LinkedIn has evolved to exploit the platform's engagement algorithms to benefit personal agendas rather than providing meaningful content to the community. A critical analysis of the platform's actors and their intent are explored furthered by its impact on its audience. Join our discuss as we dive into the salesman's and marketer's playground.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

In this podcast the team discusses how content found on LinkedIn has evolved to exploit the platform's engagement algorithms to benefit personal agendas rather than providing meaningful content to the community. A critical analysis of the platform's actors and their intent are explored furthered by its impact on its audience. Join our discuss as we dive into the salesman's and marketer's playground. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Engagement baiting: Why is LinkedIn such a confused social media platform?

In our latest podcast we discuss the affects of the COVID-19 pandemic on the typical agency business model and the likelihood that adjustments will become the new normal. While identifying the challenges that typical marketing agencies have encountered, the team provide their perspective of the new working model. Listen now to discover if gen z believe virtual agencies are a sustainable business model or just a pipedream for the antisocial!  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

In our latest podcast we discuss the affects of the COVID-19 pandemic on the typical agency business model and the likelihood that adjustments will become the new normal. While identifying the challenges that typical marketing agencies have encountered, the team provide their perspective of the new working model. Listen now to discover if gen z believe virtual agencies are a sustainable business model or just a pipedream for the antisocial! Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

The rise of the virtual marketing agency

The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and honour a set of values in order to develop their relationship with their audience. In times that call for public and corporate awareness around important issues, an audience is able to assess their brands by how they react (or don't). In today's podcast we explore the signs of a 'skin-deep' attempt of CSR and how a company can better support their community.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and honour a set of values in order to develop their relationship with their audience. In times that call for public and corporate awareness around important issues, an audience is able to assess their brands by how they react (or don't). In today's podcast we explore the signs of a 'skin-deep' attempt of CSR and how a company can better support their community. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

How authentic is your corporate social responsibly policy?

In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business. With over 1 billion downloads across both Apple and Android devices, Tiktok is trending as one of the most rapidly growing and most talked about apps on the market drawing attention predomiantly from Gen Z. The large and active userbase has made the short form video app an attractive platofrm for B2C brands marketing strategy - but how does this translate to B2B? Find out in our podcast as we discuss whether B2B brands should consider creating an account. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business. With over 1 billion downloads across both Apple and Android devices, Tiktok is trending as one of the most rapidly growing and most talked about apps on the market drawing attention predomiantly from Gen Z. The large and active userbase has made the short form video app an attractive platofrm for B2C brands marketing strategy - but how does this translate to B2B? Find out in our podcast as we discuss whether B2B brands should consider creating an account. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Jumping on the bandwagon: Is TikTok the next B2B social media platform?

This week the team explores marketing automation and how to implement the practice within your own business to enable a shortened sales funnel and develop your user experience. Beyond the intimidating jargon, the concept is broken down and benefits explained by our team, sharing their unique perspective from a generation z standpoint!  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

This week the team explores marketing automation and how to implement the practice within your own business to enable a shortened sales funnel and develop your user experience. Beyond the intimidating jargon, the concept is broken down and benefits explained by our team, sharing their unique perspective from a generation z standpoint!  Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

How marketing automation impacts your business

99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB. Website: <a href="https://www.99pgenz.com/" rel="nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/ " rel="nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Introduction to 99 Problems but Gen Z ain't one

Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of these communities are passionate about their interests and wish to share their opinions and pain points with other members, often in an attempt to troubleshoot issues they have and ultimately improve their experience. Stood on a gold mine of information, marketers are able to deep dive into social listening practices when conducting research.  Join the 99pgenz team today to discover the perspective generation z have on the use of tribes and communities within B2B marketing. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of these communities are passionate about their interests and wish to share their opinions and pain points with other members, often in an attempt to troubleshoot issues they have and ultimately improve their experience. Stood on a gold mine of information, marketers are able to deep dive into social listening practices when conducting research.  Join the 99pgenz team today to discover the perspective generation z have on the use of tribes and communities within B2B marketing. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

What are tribes and why should you be targeting them?

Blogs are one of the oldest forms of content found on the internet, but how do they stand against the test of time? As technology advances so do our behaviours. The content we now consume is more direct, varied and attention seeking due to the shrinking attention span of the modern user. Join the team as they explore the current role and attitudes towards written content on the internet amongst others in the 'Content-Sphere'. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Blogs are one of the oldest forms of content found on the internet, but how do they stand against the test of time? As technology advances so do our behaviours. The content we now consume is more direct, varied and attention seeking due to the shrinking attention span of the modern user. Join the team as they explore the current role and attitudes towards written content on the internet amongst others in the 'Content-Sphere'. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Are blogs still a relevant form of content in the modern online market?

Nothing is worse than receiving a plain text email promoting the 'latest and greatest' from someone on your marketing list. This podcast will guide you towards the best practice techniques for email marketing and design to help you unlock your emails full potential. Topics including scheduling, personalisation and design - join the team as they breakdown the wonders of email marketing. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Nothing is worse than receiving a plain text email promoting the 'latest and greatest' from someone on your marketing list. This podcast will guide you towards the best practice techniques for email marketing and design to help you unlock your emails full potential. Topics including scheduling, personalisation and design - join the team as they breakdown the wonders of email marketing. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

How to design an effective email marketing campaign

99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB.Website: https://www.99pgenz.com/Social Media Facebook: https://www.facebook.com/99PGenZ/Instagram: https://www.instagram.com/99pgenz/ Twitter: https://twitter.com/99PGenZ/

In this episode of the podcast the team look into the topic of podcasts and how they have become the newest way for businesses and brands to deliver content to their audiences. Replacing blogs and video, podcast offer an alternative way of accessing industry relevant information straight from the source.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

In this episode of the podcast the team look into the topic of podcasts and how they have become the newest way for businesses and brands to deliver content to their audiences. Replacing blogs and video, podcast offer an alternative way of accessing industry relevant information straight from the source.  Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Podcasts - The fastest growing form of business content

This episode of the 99pgenz podcast the team discuss the issue of low office morale, talking about personal experiences, challenges and solutions within the workplace from a young perspective.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

This episode of the 99pgenz podcast the team discuss the issue of low office morale, talking about personal experiences, challenges and solutions within the workplace from a young perspective.  Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

How to challenge low office morale

Have you ever wished your website ranked higher in a Google search? This episode the team cover the topic of Search Engine Optimisation (SEO) and why companies should be practicing. From explaining the basics such as conducting research into keywords and keyword mapping to explaining the potential benefits of SEO over paid campaigns. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Have you ever wished your website ranked higher in a Google search? This episode the team cover the topic of Search Engine Optimisation (SEO) and why companies should be practicing. From explaining the basics such as conducting research into keywords and keyword mapping to explaining the potential benefits of SEO over paid campaigns. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

The benefits of SEO

This week the team discuss the growing trend of gamification within the marketing landscape. Capitalising on popular aspects of gaming, marketers are looking to produce higher engagement rates with users by incorporating reward systems into familiar methods. Listen to the podcast to discover what Generation Z think about this growing trend! Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

This week the team discuss the growing trend of gamification within the marketing landscape. Capitalising on popular aspects of gaming, marketers are looking to produce higher engagement rates with users by incorporating reward systems into familiar methods. Listen to the podcast to discover what Generation Z think about this growing trend! Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Gamification in marketing: just another trend?

It was only a matter of time before the podcast covered the infamous political event, Brexit! Join the discussion held between our generation z team and learn about the perspectives shared around the break from Europe and wider political attitudes.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

It was only a matter of time before the podcast covered the infamous political event, Brexit! Join the discussion held between our generation z team and learn about the perspectives shared around the break from Europe and wider political attitudes.  Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

What are Generation Z's attitudes towards Brexit? A political discussion

With much debate existing around this topic our team revisit one of our most popular episodes. Revisiting ideas we explored previously to investigate whether removing digital aspects from our lives is a practical solution or just another passing trend. Join Conor, Lydia and Sam as they continue to explore the benefits and hindrances of a digital detox. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

With much debate existing around this topic our team revisit one of our most popular episodes. Revisiting ideas we explored previously to investigate whether removing digital aspects from our lives is a practical solution or just another passing trend. Join Conor, Lydia and Sam as they continue to explore the benefits and hindrances of a digital detox. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Digital detox: revisited

From razors to clothes and childrens' toys, products marketed to women are on average more expensive than their more masculine counterparts. This phenomenon, nicknamed ‘the pink tax’, has gained more and more attention in recent years as younger generations begin to question both why these disparities exist and what role traditional marketing truisms have played in their development. In this week’s podcast, the team takes on the pink tax – discussing it’s causes and effects, and challenging the idea that products should be more expensive when marketed ‘for her’. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

From razors to clothes and childrens' toys, products marketed to women are on average more expensive than their more masculine counterparts. This phenomenon, nicknamed ‘the pink tax’, has gained more and more attention in recent years as younger generations begin to question both why these disparities exist and what role traditional marketing truisms have played in their development. In this week’s podcast, the team takes on the pink tax – discussing it’s causes and effects, and challenging the idea that products should be more expensive when marketed ‘for her’. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

The price of pink: does sexism still exist in marketing?

Join the team as they discuss the impact of both a good and bad user experience as customers explore your companies website. Learn the difference between creating brand loyalty and losing potential prospect.  Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Join the team as they discuss the impact of both a good and bad user experience as customers explore your companies website. Learn the difference between creating brand loyalty and losing potential prospect.  Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

The importance of UX

Beginning in July 2019, Instagram has been trailing the removal of the ‘like’ function from their platform, with the stated goal of diminishing the ‘pressure’ of posting and reducing the ‘competitive’ aspect of Instagram to help improve user mental health. Does this change merely represent a positive step forward in platforms taking responsibility for their users’ mental wellbeing, or could it be the start of a potentially industry-defining shift? In this week’s episode of 99PGenZ, the team discuss their views on the change and its implications for not only for companies using Instagram, but for marketing on social media as a whole. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

Beginning in July 2019, Instagram has been trailing the removal of the ‘like’ function from their platform, with the stated goal of diminishing the ‘pressure’ of posting and reducing the ‘competitive’ aspect of Instagram to help improve user mental health. Does this change merely represent a positive step forward in platforms taking responsibility for their users’ mental wellbeing, or could it be the start of a potentially industry-defining shift? In this week’s episode of 99PGenZ, the team discuss their views on the change and its implications for not only for companies using Instagram, but for marketing on social media as a whole. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Life after likes: The impact of Instagram's latest update

The rise of the social media influencer has made us all familiar with the concept of ‘personal brands’, but more recently the idea has also been adopted by prominent figures in the world of B2B marketing. When done well these accounts create a relatable, human face for companies that can help clients familiarise themselves with potential marketing partners, but profiles can equally become off-putting if they become too ego-driven. This week the team discuss ‘icon marketing’: the do’s, don’ts and how you can begin to build a strong personal brand. Website: https://www.99pgenz.com/ Social Media Facebook: https://www.facebook.com/99PGenZ/ Instagram: https://www.instagram.com/99pgenz/  Twitter: https://twitter.com/99PGenZ/

The rise of the social media influencer has made us all familiar with the concept of ‘personal brands’, but more recently the idea has also been adopted by prominent figures in the world of B2B marketing. When done well these accounts create a relatable, human face for companies that can help clients familiarise themselves with potential marketing partners, but profiles can equally become off-putting if they become too ego-driven. This week the team discuss ‘icon marketing’: the do’s, don’ts and how you can begin to build a strong personal brand. Website: <a href="https://www.99pgenz.com/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.instagram.com/99pgenz/ </a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="ugc noopener noreferrer nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

Getting personal: icon marketing 

99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB. Website: <a href="https://www.99pgenz.com/" rel="nofollow" target="_blank">https://www.99pgenz.com/</a> Social Media Facebook: <a href="https://www.facebook.com/99PGenZ/" rel="nofollow" target="_blank">https://www.facebook.com/99PGenZ/</a> Instagram: <a href="https://www.instagram.com/99pgenz/" rel="nofollow" target="_blank">https://www.instagram.com/99pgenz/</a> Twitter: <a href="https://twitter.com/99PGenZ/" rel="nofollow" target="_blank">https://twitter.com/99PGenZ/</a>

99 Problems But Gen Z Ain't One

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