Episode 50: 5 Tips for Avoiding Craft Show Missed Connections
Sharon and Isaac dive into five ways that you might be letting great opportunities sneak by under your nose while you’re vending in person at craft shows. This is a great refresher as you prep for your December shows!
27 Nov 2018
Episode 20: Perfect Packaging and Working with a Printer
This is a replay of a recent YHBTV episode on working with a printer. Between Isaac's own background as a design project manager and Sharon’s experience in marketing and PR, they have tons to share for those less familiar with the industry.
17 Mar 2018
Episode 21: 5 Tips for Awesome Linesheets
This is a replay of a recent YHBTV episode where Sharon and Isaac dive into five tips for creating awesome linesheets. They cover function over form, the path of least resistance, avoiding perfectionism, consistency, and sticking to the facts.
20 Mar 2018
Episode 2: Don't Set It and Forget It
Planning for your business at the beginning of the year is great, but there's more to be done than just setting it and forgetting it. Jill Evans of Hapertas & Co also talks about what it's like to have a catastrophic shift in her business vision.
24 Jan 2017
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Episode 49: Sarah Meranda’s Happy Hustle
What kind of hustler are you? Isaac interviews Sarah Meranda, metalsmith mastermind behind Magpie Mouse Studios, about her work ethic, experimentation, and approach to growing her business, and a whole lot more.
20 Nov 2018
Episode 3: Stop it with the Gym Membership Mentality
Signing up for a gym membership won't magically get you in shape—you need to focus on what’s really important for your business and follow through. TeDi Jansen joins Isaac to talk about how her business is simplifying in the new year.
7 Feb 2017
Episode 36: Honing in on Productivity
Sharon and Isaac dispel a few myths and offer a few guidelines on how to hone in—”honing” being the operative word—on your own productivity and accepting what works best for you.
13 Sep 2018
Episode 39: Down the Rabbit Hole - Rachel Winter's Pursuit of Full-Time Maker Life
Isaac takes quitting your day job a little deeper down the rabbit hole with Rachel Winter, who quit her job a year ago to take her maker business full-time. We talk decision-making, work habits, and what it takes to make and raise two young children under the same roof.
11 Oct 2018
Episode 33: Finding your Niche
Knowing who your target customer is will inform what niche your business serves, and vice versa. Sharon and I cover 5 specific points about finding your niche in this recap episode from our weekly YHBTV video series.
4 Sep 2018
Episode 27: 5 Tips for Talking About Yourself
What you do is directly tied to who you are, and it’s hard to articulate that in a way that someone else can understand. In this YHBTV recap, Sharon offers 5 great tips to help you better prepare for talking about yourself.
13 Aug 2018
Episode 4: It's OK to Be Bad at Some Things
In this episode Isaac covers the importance of letting go of your perfectionism, the perils of the do-it-all-yourself mentality, prioritizing what to work on. He talks to Dawn Ambuehl-Sadek about the ways that she’s acknowledged her own limitations in life and business, how she seeks help, and what she’s chosen to let go.
21 Feb 2017
Episode 31: RIP Etsy Wholesale
Etsy Wholesale bit the bullet at the end of July, leaving a lot of makers hanging. Listen to this YHBTV episode for tips on how to best manage your wholesale business without the Etsy-managed platform.
27 Aug 2018
Episode 35: Is Your Current Customer Actually Your Target Customer?
Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.
11 Sep 2018
Episode 44: Time vs. Money
You often hear the phrase, “Time IS money”, but have you ever thought about the relationship that time OR money has with your ability to scale and grow your handmade business? And how those relationships might be different from each other?
1 Nov 2018
Episode 11: The Price is Right?
And we're back! Summer hiatus is over and Isaac's coming at you with an update on changes at Academy of Handmade's programs, some thoughts about pricing, and wise words from Kristen Pumphrey at P.F. Candle Co.
12 Sep 2017
Episode 10: It Gets Worse Before It Gets Better
In this episode, Isaac illustrates how it can get worse before it gets better when you’re in the throes of failing, but that’s okay! It’s normal, even. He also talks introduces the power of a pre-mortem exercise when you're working on a big project.
17 May 2017
Episode 38: Leaps and Bounds - Kimberly Taylor-Pestell Leaves Her Full-Time Safety Net
In this episode Isaac interviews Kimberly Taylor-Pestell, owner of Lacelit, about her recent decision to quit her day job to pursue her handmade business full-time and some of the lessons she’s already learned along the way.
6 Oct 2018
Episode 5: Art Needs Practice, So Does Your Business
In Episode 5 of Your Handmade Business, Isaac talks about the value of building your business skills just like they were your craft, and how that can help you build confidence as a business owner. Then he recaps his recent experience The Makers Summit.
7 Mar 2017
Episode 29: To Discount or Not to Discount?
Everyone loves getting a deal, bargain or something on sale, but that doesn’t mean that what works for national retail chains will (or should) work for your maker business. Hear our tips on when, why, and how you might want to discount your products.
20 Aug 2018
Bonusode: Just My Type Webinar
It’s time for a bonusode! In this special edition of Your Handmade Business, Isaac replays the Just My Type webinar we hosted last Fall in preparation for the relaunch of our signature program, Jumpstart Your Handmade Business.
24 Jan 2018