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Business
Education
Management

The Write Podcast

Updated 6 days ago

Business
Education
Management
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Julia McCoy started a six-figure content writing agency with a pocket investment of $75 after she left nursing school and quit McDonald's at 20 years old. Why? It's what she loves doing. In The Write Podcast, Julia brings her passion to the microphone, sharing inspiring stories from entrepreneurs and interviewing guest experts, with episodes packed with real-world strategies for creating great content on the web, from content marketing as a whole to best SEO keyword research practices, storytelling techniques, insider social media tips, and much more. Notable guests include Joanna Wiebe, Sujan Patel, Jeff Deutsch, Michael Stricker, Steve Rayson, Guillaume Decugis, and more. For more, visit www.expresswriters.com/write-podcast. Read Julia’s new bestseller, So You Think You Can Write, now on Amazon, B&N, and iBooks: bit.ly/soyouthinkyoucanwrite.

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Julia McCoy started a six-figure content writing agency with a pocket investment of $75 after she left nursing school and quit McDonald's at 20 years old. Why? It's what she loves doing. In The Write Podcast, Julia brings her passion to the microphone, sharing inspiring stories from entrepreneurs and interviewing guest experts, with episodes packed with real-world strategies for creating great content on the web, from content marketing as a whole to best SEO keyword research practices, storytelling techniques, insider social media tips, and much more. Notable guests include Joanna Wiebe, Sujan Patel, Jeff Deutsch, Michael Stricker, Steve Rayson, Guillaume Decugis, and more. For more, visit www.expresswriters.com/write-podcast. Read Julia’s new bestseller, So You Think You Can Write, now on Amazon, B&N, and iBooks: bit.ly/soyouthinkyoucanwrite.

iTunes Ratings

41 Ratings
Average Ratings
39
1
0
0
1

Excellent

By Bakerr Team - Apr 09 2016
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It's very nice this podcast.

Excelent the write podcast use it!!

By Parker1433 - Apr 09 2016
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Fully recommended. Fantastic!

iTunes Ratings

41 Ratings
Average Ratings
39
1
0
0
1

Excellent

By Bakerr Team - Apr 09 2016
Read more
It's very nice this podcast.

Excelent the write podcast use it!!

By Parker1433 - Apr 09 2016
Read more
Fully recommended. Fantastic!
Cover image of The Write Podcast

The Write Podcast

Latest release on Dec 28, 2018

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: E05 Conversion Copywriting Tactics with Joanna Wiebe

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Joanna Wiebe, famed copywriter for brands like Neil Patel, Crazy Egg, Buffer, Shopify, and many more, joins Julia for a guest expert interview discussing her background in copywriting, how "conversion copywriting" came to be a term, the three pillars of conversion copywriting, how she boosted Crazy Egg's home page ROI by 8%, and much more. Does SEO even fit into her world of conversion-oriented online copy? Find out in this episode, where Julia interviews Joanna all about copywriting. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.

Mar 30 2016

26mins

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Rank #2: E25 Course Copywriting & Strategy Tips with Maya Elious

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Maya Elious started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into the same questions, over and over. She took these concepts and put them into her first course. Listen to Maya and catch some golden tips on course copywriting and strategic creation. She's been making money online for nearly a decade, and now she helps thousands of women do the same as a coach, course instructor, and blogger. *Catch the Write Podcast show notes at www.expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/

Sep 08 2017

19mins

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Rank #3: E38 Jeff Goins on How to Develop Real, Everyday Writing Habits

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Jeff Goins is a writing legend. He's the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve - and his books have made multiple bestseller lists, including The Wall Street Journal, USA Today, Publishers Weekly, and the Washington Post. Jeff has written for Business Insider, Fast Company, and The New York Observer, and his blog, aptly named ​Goins, Writer, shares practical advice on the writing life and creative work. For this episode of the podcast, I’m picking his brain and finding out how he does it all. In return, he hands out solid advice and tips for any writer, content writer, or marketer. Ready? You'll enjoy this one. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet

Aug 30 2018

27mins

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Rank #4: E21 Why Content Marketing Isn’t An Overnight Success & How to Be Productive & Create High ROI Content with Sujan Patel

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Content marketing is a long haul, but just how long? How do you stay productive and focused during the ride? Sujan Patel joins Julia a second time to discuss a timely topic that virtually all content marketers struggle with: maintaining productivity and ROI while investing in content marketing. Sometimes, saying "no" is better than "yes:" and content creation isn't a one-person job anymore. Plus, Sujan's favorite tools in content marketing! Listen in for a fantastic, strategy-packed episode! *Catch today's show notes: expresswriters.com/episode-21/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

Mar 27 2017

24mins

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Rank #5: E30 Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

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For our 30th episode, I’m doing things a little differently. It's just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity). Finally, learn my top productivity secrets as a content creator, marketer, and author. It’s all right here. Listen in! * Read the FULL case study: www.bit.ly/juliasproductivitycasestudy * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

Jan 08 2018

28mins

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Rank #6: E17 Mark Traphagen- His SEO Story, Tips on Video Storytelling, & Creating Content That Builds Your Brand & SEO

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In Episode 17, Julia interviews Mark Traphagen, expert SEO speaker, blogger, and Senior Director of Marketing at Stone Temple. Learn about Mark's story, how he stumbled into the SEO realm, and never looked back - then became one of the leading experts in the industry! Mark shares long-term strategy thinking, discussing why and how brands need to think of content that uplifts their reputation rather than a hard sell. Listen in for solid tips that will help you build your BEST SEO content yet - and learn why and how video storytelling has been a key part of Stone Temple's marketing. *For show notes, and more: expresswriters.com/episode-17 *Read Julia's blog: expresswriters.com/write-blog

Oct 30 2016

35mins

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Rank #7: E37 Building a Content Marketing Empire and the 10% vs 10x Framework with Garrett Moon of CoSchedule

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Garrett Moon, the CEO and co-founder of CoSchedule, joins me to talk about how he's grown a massive content marketing empire. Listen as he discusses an amazing, powerful framework for prioritizing the right business and marketing opportunities, called the 10% versus 10x framework. (We also discuss how it reminds me of JOMO - my favorite acronym, "joy of missing out".) I've long been an avid reader, listener, and subscriber to CoSchedule. Their brand is close to my own heart, and their incredible success proves that they know content marketing. They're the fastest-growing startup in North Dakota, the #1 marketing/editorial/social scheduling tool for marketers, with 8,000 customers, and their blog has an impressive 225,000 blog subscribers. Don't miss this episode for actionable, useful insights you can put to use right away in your day-to-day marketing! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet

May 29 2018

31mins

Play

Rank #8: E12 How We Created a Twitter Chat from Scratch & Grew it To #11 in Trending on Twitter In 6 Months

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Tune in for everything you wanted to know about the creation and management of a successful Twitter chat! Julia McCoy created and launched Twitter chat #ContentWritingChat in January 2016, hosted by her agency account on Twitter, @ExpWriters. It quickly grew to #40 and #20 on Twitter in the next few months, and in six months, it hit the trending sidebar on Twitter. Rachel Moffett, the social media manager at Express Writers, joins Julia to share how she continues to manage the chat every week, set up reminders to boost engagement, and the secrets of ongoing success that keep it hot. (Hint: it's simple, but elbow grease is involved!) Julia and Rachel answer a big question as well: Do you need 5000 followers to launch a successful Twitter chat? The answer might surprise you. *See more podcast episodes at https://expresswriters.com/write-podcast/. *Read Julia's blog at www.expresswriters.com/write-blog. *Buy Julia's new bestseller: http://bit.ly/juliamccoy.

Jun 22 2016

23mins

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Rank #9: E13 From Embezzlement to Success- Our May 2016 Story & 4 Major Biz Lessons

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Tune in for a true story in a solo episode by the CEO of Express Writers, Julia McCoy, on how she nearly encountered failure after two employees were discovered embezzling from her company for eight months, what she did to recover from the process, and why she believes 100% in honesty and authenticity (even with clients). Julia shares four major lessons she learned the hard way that every business and marketer can put into practice for better results in business. *See more podcast episodes at https://expresswriters.com/write-podcast/. *Read Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller: http://bit.ly/juliamccoy.

Aug 30 2016

10mins

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Rank #10: E24 On Becoming a Woman Entrepreneur & How to Win The Attention of Guest Blogs Like Forbes, with Author Danielle Tate

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Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had -- she wanted to change her name after she got married. The hassle of simply getting her driver's license updated was enough to make her wonder: Why wasn't the process easier? Listen to Danielle share her story of perseverance, tenacity, and incredible success as an entrepreneur - and how she was able to attract big connections through excellent content marketing.

*Catch the Write Podcast show notes at expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/

Sep 08 2017

20mins

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Rank #11: E36 An Outsourcing Story (Narrated by Julia & Josh McCoy)

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Today, my husband joins me for the first time ever on the Write Podcast. We're revealing the good, bad and ugly of "outsourcing content," with a goal to end the stigma around the idea of outsourcing when it comes to hiring writers. Josh McCoy joins in as Marketer "Cowboy Joe," and I'm playing myself, in a funny skit that reflects real-life experiences I've had while running a 75-person content agency. Content creators, be inspired as I share why and how you should stick to your guns about the quality you provide and the rates you set as an expert! * Read the full #outsourcingstory blog, and leave a comment if you want to hear Josh on the show again! http://bit.ly/theoutsourcingstory * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

May 07 2018

13mins

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Rank #12: E18 The Secrets of Customer-Centric Content: How to Discover What Keeps Them Craving More with Keesa Schreane

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Your very own customers are a HUGE source of content ideas and inspiration for your brand's next hot topics in content creation, from blogs and ebooks, to whitepapers and more. But how do you find out what their pain points and key questions are, so you can create content that will keep them craving more and coming back, and over and over again? Keesa Schreane, the talented API, Platforms and Analytics Content Marketing head at Thomson Reuters joins Julia McCoy on the Write Podcast talking all about how to create amazing, customer-centric content, in an episode you won't want to miss. *Catch the show notes: expresswriters.com/write-podcast-episode-18/ *Read Julia's blog: expresswriters.com/write-blog *Buy Julia's bestseller: bit.ly/soyouthinkyoucanwrite

Jan 23 2017

27mins

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Rank #13: E39 Henneke Duistermaat on How to Improve Your Copywriting Skills Even if You’re a Non-Native Writer

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Today, I’m chatting with one of my copywriting heroes, Henneke Duistermaat! She’s known for her engaging, clear, and actionable writing style on her blog, Enchanting Marketing. Not to mention, her blog illustrations featuring her alter-ego, Henrietta, are charming and one-of-a-kind. Brian Clark of Copyblogger sings her praises, she has been featured in Forbes, Inc., Unbounce and Aweber. Henneke is a non-native English speaker, but you would never know from her blogs. Grab a coffee or tea and listen in to hear how she does it, including writing tips for non-native and native writers alike! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast

Oct 04 2018

30mins

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Rank #14: E35 Empathy in Content Marketing with Jason Schemmel (Why & How it’s Crucial to Your Online Success)

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Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy into your content marketing for a truly effective, authentic connection to your audience, and listen to examples from both Jason and Julia of how brands are using empathy in content marketing today. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

May 06 2018

28mins

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Rank #15: E28 Strategies to Help You Develop Your Marketing Message with Small Business Expert Ivana Taylor

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Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message. Our guest, offering tons of tips and advice on this topic, is Ivana Taylor of DIY Marketers. As a small business marketing expert, Ivana has over 20 years of experience in the industry. She’s an online publisher and influencer and the creator of DIY Marketers, which is dedicated to helping small business owners on tight budgets meet their marketing goals. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

Jan 03 2018

33mins

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Rank #16: E15 Balancing Entrepreneurship, Mom Life, & Productivity with Business Coach Holly Diederich

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Julia interviews Holly Diederich, an up-and-coming business coach and entrepreneur, on how she left a Fortune 500 publicly traded company career to start her own coaching business and follow her dreams. Listen to her full story, and how she's able to only work 3 days a week and spend time with her two babies. Holly shares tips on scheduling and productivity that is perfect for any busy entrepreneur. Learn and be inspired! For show notes, go to www.expresswriters.com/write-podcast-episode-15 *See more podcast episodes at https://expresswriters.com/write-podcast/. *Follow Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller on Amazon: http://bit.ly/soyouthinkyoucanwritebook.

Sep 21 2016

25mins

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Rank #17: E07 Best SEO Research Practices for Your Online Content with Michael Stricker

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Michael Stricker is the marketing director at SEMrush, one of the leading SEO and digital marketing software online. Michael has been a lead consultant and SEO, SMM, ORM, CRO expert for national brands & Fortune 500 companies. A creative writer himself and an expert in SEO, he joins Julia in this episode to share the do's and don'ts on SEO research practices to optimize your online content, tailored to the busy writer or business owner who doesn't have a ton of time to spend there. Learn how to use SEMrush to find your best-fit keywords, how to find topics that your prospects might be searching for right now, and how to do SEO effectively in your online marketing. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.

Mar 31 2016

28mins

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Rank #18: E10 Chapter Read of So You Think You Can Write? The Definitive Guide to Successful Online Writing by Julia McCoy

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Julia's book, So You Think You Can Write? The Definitive Guide to Successful Online Writing, just launched TODAY in Amazon, on print and Kindle! In Episode 10 of The Write Podcast, Julia reads a chapter of her book. Learn about how storytelling is a fundamental of all great online writers; which companies excel in online stories; and hear about Julia's first early years as a content marketer. To buy the book, go to http://www.amazon.com/Think-Definitive-Successful-Online-Writing-ebook/dp/B01EGAAZB8/ or type in http://bit.ly/juliamccoy. See more podcast episodes at https://expresswriters.com/write-podcast/.

Apr 19 2016

17mins

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Rank #19: E14 Talking Twitter With Madalyn Sklar- Her Story, What #TwitterSmarter Is All About, & Ways to Rock Out Your Twitter

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Known around the web as a “social media power influencer,” Madalyn Sklar has made a name for herself for being one of the best Twitter marketers around with a solid knowledge of Twitter strategy and practices. Currently ranked the #1 Social Media Power Influencer in all of Houston, Madalyn keeps busy blogging about all things technology and social media. Listen as Julia interviews Madalyn on her story, how she created #TwitterSmarter (a podcast and a Twitter chat), and her best tips on using Twitter. *See more podcast episodes at https://expresswriters.com/write-podcast/. *Read Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller: http://bit.ly/juliamccoy.

Aug 30 2016

22mins

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Rank #20: E34 Episodic Content for Better Storytelling, Engagement and Online Results with Chris Strub

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How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub to discuss how to create episodic content, which can seriously boost your storytelling power, engagement, and your brand results online. Chris is a writer, keynote speaker, and a livestreaming instructor. He's also the first person to livestream on Snapchat in all 50 U.S. states. Ready to stand out from the rest of the crowd? Then listen in and be ready take home some actionable insights! * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

Apr 24 2018

29mins

Play