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The Art of Passive Income

Mark Podolsky (AKA The Land Geek) and Scott Todd from scotttodd.net are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.

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Student Success—Making The Most Of Time Freedom

Once your passive income in land investing exceeds your fixed expenses and you’re able to quit your full-time JOB, what do you do with your spare time?That was a question today’s guest was asking himself. We welcome one of our own Land Geeker’s to the show—Kyle Knab joins us to talk about what life looks like after quitting his job to work on his land business full-time...and by full-time we mean 10-14 hours a week! With so much free time on his hands and his friends all tied up in full-time jobs, Kyle, who is busy by nature, was finding himself with too much time freedom and he didn’t know what to do with it… so he created another business and it’s one that may interest you land investor’s. Kyle started his own web development business, geared specifically for building websites for land investors. Listen in now as Kyle starts us off with his most recent deal which, turns out, is nothing to joke about! Then he gives us all the details on everything his web design business has to offer. Find out: What makes his service different from other real estate web design companies such as Carrot or Lead PropellerUnique designs to the individual Hosting, costs, and more!“What I think is really the killer feature of your service is the fact that it’s a land investor that intimately knows the land business, and is working the land business, that is creating your website. So, it’s almost like the client doesn’t have to explain to you the important parts and features of the website. In fact, you would know better than the newbies would and I think that piece is so much more important.”Kyle took his free time to grow and expand by learning code and creating something that was not only beneficial to himself, but to others in the business as well. After all, who better to build a website on land investing, than a seasoned land investor. And now that Kyle is setting his new business up on automation, what do you think is in store for him next?If you would like to hear more about Kyle’s beginning journey into land investing, you can find his story here on a past episode of Round Table: Long-Term Success In A Short-Term Period—A Land Geek Student Case Study. TIP OF THE WEEKMark: My tip is QueenCityWeb.com. We'll also have in the future, a special Land Geek promotional link as well, so you can get a discount.Scott: Check out the website, InkForAll.com—AI for web content for writers. Kyle: Go to CodeCademy.com to learn the basics of coding. I suggest HTML and CSS . It takes about 4 hours max and you'll have the basic knowledge to speak with your developers and know  what they're talking about.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


24 Oct 2019

Rank #1

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Land Geek Pro Tips—Getting The List

When you’re a land newbie, getting a list can be daunting—where do you go? How do you find one? Do you pay or not pay? It’s the first barrier in this business that you have to learn how to manipulate, but once you do it becomes second nature.After reading a post in the Motivation & Wealth Creation Group this week that was asking for options and tools available for getting a list, Team Land Geek decided to Round Table the topic in this week’s discussion.Joining Mark are:Scott BossmanErik PetersonMimi SchmidtMike ZainoTate LitchfieldScott ToddListen in as the team delves deep into the options available for you to obtain the lists and offers pro tips on how to make this process as painless as possible. Plus, they review the paid subscription websites, more specifically Agent Pro 247, and let you know if they are worth using.The data is out there. The important thing is to get 20 names and make that your target day-to-day to get up and running. -Scott BossmanA few options mentioned are:GIS systems where you can download dataThrough the county—website or callOutsourcingPaid subscription websites:Agent Pro 247Data TreeList SourceYou have to stop focusing on the expense of it and realize it is an initial investment you are making. -Scott ToddToday’s episode is full of value and if you’re someone who is serious about land investing but is getting frustrated with finding a list, you won’t want to miss it!If you’re going to be an entrepreneur, you’re the conductor. You’re the one setting the strategy, this is how we get the list. How much money are you making from getting a list? ZERO. You make nothing getting the list. So if you hire someone to get you the list, great. If you’re going to pay for a list, great. If you’re going to be the technician and build your own list, great. What’s not great is throwing up your hands and saying "oh well, I can’t get a list." -MarkThe After TalkIn short:Apple versus RolexSurface versus MacWho is the better host$500 lunchesScott ends the show with a mic drop...These guys!TIP OF THE WEEKMimi:Here’s a hack around the location glitch in Facebook Marketplace—if your ad isn’t getting views, delete it. Then, when posting new ads, do not put a zip code in the location. Put a big enough city that when you type it out, there’s a thumbnail picture of the city. If there’s no thumbnail picture, then don’t use that location, find a larger city.QUOTE OF THE WEEKMike: An investment in knowledge pays the best interest. When it comes to investing, nothing will pay off more than educating yourself. Do the necessary research, study, and analysis before making any investment decisions. - Benjamin FranklinIsn't it time to create passive income so you can work where you want, when you want and with whomever you want?


17 Sep 2019

Rank #2

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A Land Geek Student's Success Story—What You Need To Know For Your Own Success

In today’s episode of The Art of Passive Income, Mark and Scott talk to one of our own Land Geek students, P.J. Reilly! In this Land Geek Q&A chat, P.J. shares his journey with us from start to the present. He shares valuable advice and information for anybody going through the Land Geek training now or even for those thinking about joining but are a little skeptical.  P.J. talks about his biggest challenges and mistakes, best and most interesting deals, and how this model moved the needle in his life... PLUS so much more!  A couple of the most important takeaways:  Take action IMMEDIATELY!   Forming a personal connection with your clients.   And find out why he choose The Land Geek model over all others. There is valuable information in this podcast from someone who has done the course and is now successfully executing on it! You can't afford to miss this!   Listen in now... TIPS OF THE WEEK Mark: Check out NeverBounce.com. It is a real-time email verification and email cleaning services. Scott: Check out MailParser.io. The site helps extract all relevant data fields from emails you receive on a regular basis based on your custom parsing rules and then automatically sends the data to applications you already use.  PJ: Check out CheeseAndCrackers.tv. It is a media production company that specializes in creating original television formats that are produced to the highest of production values. Also check out ThePointsGuy.com. It teaches you how to utilize credit card points for things like vacations and hotels. If you are using a credit card for business then might as well get the right benefits for it. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


2 Feb 2017

Rank #3

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How can you make your land irresistible? Keep your pricing simple!

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:  Scott Todd Tate Litchfield David Banales Mike Zaino Erik Peterson  Today's topics are:  Pricing Mistakes—What finance terms you should be putting in your ad to make it more irresistible to buyers and what you shouldn't. Septic Tanks—Do they increase the value of the property? David shares an issue that he is going through now and the panel weighs in.  Defaults—What percentage of term sales go into default and what course of action should you take? "If you give too many finance options, it gets too confusing for the buyer. Keep your pricing simple and you will increase your sales." —Mark Podolsky Listen in now for all the details! TIPS OF THE WEEK Mark: VAs.TheLandGeek.com for all your VA needs! Scott: ConvertKit.com allows you to re-mail unopened emails in your list. Tate: The Cash App. Great resource for sending cash.   Erik: AlfredApp.com—Adds custom hotkeys to your Mac.  Mike: WorkFlowy.com for VA management. David: ListGoal.com—An extension to grow your email list. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


2 May 2017

Rank #4

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Landing Success In Under A Year—The Simple Steps One Student Took

On today’s show—Student Success! Listen in as we talk with Natalie Galyon, aka “The Silent Assassin” about how she brought her passive up to 6,000 a month after purchasing and following the Investor’s Toolkit in just nine months… all the while going undetected by Land Geek radar!  Natalie has exceeded her goal of buying and selling one a week, at just nine months in she’s already done 50! How did she do it?  With the mantra,  “just one thing”.  Natalie knew that she would burn out quickly if she tried to do too much, too soon. So she simplified the process by throwing away all artificial timelines and focused on just one thing at a time. Natalie is now on track to quit her job by the end of the year!  Listen in as we dig in deep to extract the steps that Natalie took which put her on the path to passive income.  Find out: What worked best for her Her biggest challenge What she would have done different Her newbie advice And, more! Natalie’s biggest success factor was her mental fortitude. She didn’t become attached to her outcome, she trusted in the systems and consistently focused on the “one thing”.  She suspended her beliefs and let it roll. TIP OF THE WEEK Mark: My tip of the week is check out what Natalie’s doing, go to her website TheLandBox.com. Scott: Check out InvestorNinjas.com. I did a webinar last week on my favorite tool for turning VAs, this tool is a game changer. You can find it at InvestorNinjas.com/Free. Natalie: Check out ViaCharacter.org to discover your strengths. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


8 Aug 2019

Rank #5

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Land Buying Pro-Tips For Offer Pricing

Are you struggling with pricing when mailing out your offer letters? You're not alone! It's a struggle with many when starting out in the business or even those moving into a new county. So, how do you price it just right so you get the responses you want but not too high that it cuts into your profits? Join Mark and Team Geek... Aaron Williams Mimi Schmidt Mike Zaino Erik Peterson Tate Litchfield ...as they share their pro-tips for pricing in this week’s Round Table discussion. Aaron and Erik share details on: Stage mailings Tier pricing The offers are super important but at the same time you don’t want to put too much importance on them that they stop you from moving. The most important thing is getting them out. -Aaron Mike dives into why you should go to a county where everyone is and not to a county that has no competition and uses a hunting analogy to bring the point home! Also, find out why Mark says, don’t be a Glass Joe! A lot of people out there know how incredible real estate is, but they don’t understand how incredible our niche is with the fact that you don’t have to leverage other people’s money. The fact is our deals are micro in the sense of what people typically spend for real estate but macro in the sense of results and the passive income. -Mike Tate, whose tip is to not overthink it, shares a recent discovery that he and Scott Todd are working the same area, with about an $800 difference is asking price...they are both buying and both selling with good returns! Stop aiming for a homerun and  just send them out. If you’re in the right general range, you’re going to do well in this business. -Tate Also on today’s episode, Tate gives us the breakdown on Flight School LIVE that took place last weekend. It resulted in three sales from start to finish in THREE days! Next Flight School LIVE takes place August 16th-18th. Mark also shares a couple messages he received from clients recently that changed his emotions from happy to envy and back to happy again in a matter of seconds! Plus, find out the details of the upcoming informal free get-together, June 20th, in Las Vegas with Mike Zaino and Scott Bossman!   And finally, be sure to stick around for the after talk as Mike shows off his shoffice which ignites a little shoffice envy among the group! TIP OF THE WEEK Mimi: Check out the blog post in HubSpot—39 Sales Email Subject Lines That Get Opened, Read, and Responded To. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


28 May 2019

Rank #6

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Success In Under A Year—What Moved The Needle?

In today’s episode of The Art of Passive Income, Mark talks to student turned coach, David Banales. David is CRUSHING Facebook Marketing, and today he shares his journey with us; from finding The Land Geek model to now, 10 month later—being able to retire his wife so she can be a stay-at-home-mom, devoting her time to their WHY. Family is what's important to the Banales family, and land has helped them secure their future. Plus, David is on track to retire his father this year from their family owned business! How did he do it in such a short period? He attributes his success to: Taking massive action Going the extra mile And being persistent! David, who is now coaching others on Facebook Marketing, shares the biggest mistake he sees others making when it comes to their marketing. Plus, he gives advice to those on the fence about which step they should take first. David also shares with Mark that he found the county search to be the hardest. So how did he overcome the challenge of finding a county? Listen in to find out now… TIPS OF THE WEEK Mark: Get the Geeky APP— Lumen5.com. It takes a blogpost, automates it and creates a video—and its free! Also, get wholesale land at https://www.facebook.com/SimpleLifeLand/ David: Read the book Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferris Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


9 Mar 2017

Rank #7

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From Hobby To 15 Million Net Worth—A Land Geek Student Case Study

Get ready for another Grill The Geek episode on this week’s Round Table discussion! Listen in as the team puts the spotlight on an old school ‘OG’ geek who bought the Investor’s Toolkit back in late 2015 and has been chiseling away at his business ever since.Joining Mark for this student Q&A are:Erik PetersonMimi SchmidtScott BossmanTate LitchfieldScott Todd...and our special geeky guest, Drew Kurianowicz!Drew talks about his beginnings and how he went from running his land business as more of a hobby during the first 2 years to getting serious the third, and ultimately growing his business to a staggering 25k a month in passive… a net worth of 15 million, all while working a full-time job!Drew eventually did quit his job last November when he and his wife welcomed their first son into the world. He is now a stay at home Dad and he couldn’t imagine it any other way.The team then digs in to extract all of the secrets to Drew’s success. Find out the details, including:How he turned it around in the third yearRecommendations for people who only have the Investor’s ToolkitThe mental aspect of the gameThe number of counties he went through before he found one that spoke to himHow much financing he took to scale his businessFixed expensesHis favorite deal which was a pivotal moment in his businessHis favorite marketing platformAdvice for someone who wants to build a successful land business with limited time...and of course, the ever pressing question, Mac or PC?“Limited time is all in your minds. If you want something, you’re going to make time...”Mark also wanted to give Mike Zaino the opportunity to ask Drew a question as well, but he was sitting on the beaches of Punta Cana at the time closing deals, so Mark channeled his inner Mike… despite the protests from the team, and asks Drew what he would do differently if he could start over again. Drew also talks about how he found motivation in a sticky note with Scott Todd’s name on it. And, he also found it in the quote “If you’re willing to do for the next 3-5 years what most people won’t do, you’ll be able to do for the rest of your life what other people can’t do.”“You’ve got to make a sacrifice for 3-5 years, to change things for the rest of your life. There's no easy way around that.”Drew’s story is an inspirational one. He grew his business to 25k a month using only the Investor’s Toolkit by staying dedicated, consistent and methodically chipping away at it. You're not going to want to miss his story!“There were little nuggets that came out of both Bootcamp’s that have made me hundreds of thousands of dollars.”Then, have land sales suffered due to the global pandemic, the Coronavirus? Listen in to the bonus material to see if the team has noticed a decline in sales… all in this week’s episode of The Land Geek Round Table!TIP OF THE WEEKDrew: Two tips with a different perspective on sales—If you’re not selling enough property, look at your inventory. The more inventory you have, the better the chances you have at selling. Sales will increase because you have more options to offer a potential lead, so keep your inventory up. Also, “The second sale”—take advantage of previous buyers.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


24 Mar 2020

Rank #8

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The Number One Thing You Should Do In the Raw Land Investing Business

In today’s episode of The Art of Passive Income, Mark and Scott talk about working diligently on achieving numbers, goals, and stretched targets. You cannot slow down. The only way to make money online is through the phone. Starting out in the raw land investing business may be a little bit daunting for the newbies but you shouldn’t fear calling clients. The seller should know more about the property than you. If you’re unfamiliar with the area, it’s a good way for you to learn more about it. Feel confident in your abilities to negotiate the price on the property. You’re still the expert. Listen in as Mark and Scott offer their wisdom for newbies (and you more experienced investor's are bound to learn something new as well!) and discover the one thing you should do! TIP OF THE WEEK Scott: Check out Audrey. It’s a cell phone app that allows you to edit pictures right from your phone. You can brighten your pictures, make the temperature cooler, and even change the shutter speed. Mark: Check out UseProud.com. It’s an app that helps you manage your time by breaking down big tasks into smaller ones so you can have a clear vision of what to do next. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want? The Art of Passive Income will be published every Monday. If you subscribe, rate, and review the podcast and send a screenshot to support@thelandgeek.com, we will send you the $97 Passive Income Launch Kit.


16 Jun 2016

Rank #9

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Land Investing 101—Back To The Basics

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by: Aaron Williams Mimi Schmidt Mike Zaino Erik Peterson Jeannie Morem Tate Litchfield Scott Todd As fall approaches and the kids are heading back to school, we want to get back to the fundamentals that really set up a solid foundation for a successful land business. The three most important elements are: County Research—This is first and foremost. Good county research and knowledge support the next two elements… Mailing and Marketing—You have to know the area you are mailing to in order to send a fair offer amount. Every county has it’s higher valued areas and it’s lower areas. KNOW your county, MAIL, then MARKET—Land Investing 101. Listen in now as the panel of Geeks go over all the basics that helped them build strong foundations for their businesses. County research is very important because the market is always going to change. -Mimi TIP OF THE WEEK Erik: Check out BuzzSumo.com—a research tool to help you develop content for blog articles about your land. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


4 Sep 2018

Rank #10

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The Evolution Of The Land Business—If Only We Knew Then

Knowing what they know now, the team dives deep into what they wish they would have done differently when they were first starting out in this business, if only they knew then.Joining Mark are:Scott BossmanMike ZainoErik PetersonTate LitchfieldScott ToddIt’s A Good Time To Be A Land Investor! With an abundance of resources and knowledge available to land investors today, find out how the team would approach this business differently in order to grow their businesses more quickly and efficiently. Some of the things mentioned are:Utilizing VA’sMarketingOrganizationDifferent ways to make your money work for youStarting with less capitalIf you have a full-time job and you’re not relying on income from this business take advantage of selling notes early and you can grow this business a lot faster. -ErikMark simply wishes that he had the team and their mentorship when he first started.This can't miss episode is sure to smart cut the journey for new land investors!The Bonus Material—Are you a dog or cat person? Or maybe you prefer a pet that’s a little less demanding, like a tortoise or hamster? Find out the team’s perfect pet preference and why they end this episode in the toilet... all on this week’s episode of The Land Geek Round Table!TIP OF THE WEEKScott B: Check out LightPollutionMap.info for mapping light pollution.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?.


3 Mar 2020

Rank #11

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How To Take Charge Of Your Tax Plan—Why You Need To Know More Than Your CPA

Mark J. Kohler—C.P.A., J.D. joins us on today’s show to share some major tips on taking control of your financial strategy. Mark is a best-selling author; national speaker, radio show host, writer and video personality for Entrepreneur.com. He is a senior partner in the law firm, Kyler, Kohler, Ostermiller & Sorensen, and the accounting firm of Kohler & Eyre, CPAs. He is also a real estate investor and a personal and small business tax and legal expert. Mark helps clients build and protect wealth through wealth management strategies, and business and tax remedies often overlooked in the challenging, ever-changing economic climate. Listen in as Mark throws down the tax facts as it applies to land investing. We delve into: Choosing the right categorization and where to use those profits Opportunity shifting The 2 land investing camps and where you belong—Passive or dealer Installment sales The huge benefits of hiring your children Self-directed IRAs And, so much more!!! Roll up your sleeves and get ready to take control of your financial planning on today’s episode of The Art of Passive Income! TIP OF THE WEEK Mark: Learn more about Mark at MarkJKohler.com. His website is a treasure trove of information. Scott: Check out the book, The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders. Mark Kohler: I want to challenge all of you to set up a self-directed IRA this week. To get a self-directed custodian, email Mark@MarkJKohler.com and I can send you 3-4 contacts. Think outside of the box and open a self-directed custodian account this week, work on getting an LLC structure and do a land deal before the end of the year in your IRA LLC. Plus, sign up for Mark’s newsletter and get the eBook, The Top 10 Tax Saving Secrets Everybody Needs to Know. And, don’t forget to check out his podcast at RefreshYourWealth.com. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


13 Jun 2019

Rank #12

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Mailing Offer Letters—Slow And Steady Or Overdo Advantage?

Does the saying, “if a little of something is good, then a lot of something is great'' hold true when it comes to mailing out offer letters?Listen in to this week’s Round Table discussion as Mark and the team tackle the subject of mass mailings.Joining Mark are:Scott BossmanErik PetersonMimi SchmidtMike ZainoScott ToddWhen it comes to mailing, are you the hare... anything worth doing is worth overdoing? Or, are you the tortoise... slow and steady wins the race?We see it often, people come into this business with so much excitement and motivation that they want to 10x it right out of the gate, and that exuberance is great, but is it a good idea when it comes to mailing out offers?After all, if 20 a day moves the needle, 1000 a week would be 10x better, right?The consensus of the team is NO, not when you are first starting out. Their advice is to take it slow and steady, and for a number of reasons, including:Bad listsWrong pricingDon’t have the systems to handle the volumeTeam Land Geek goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume. Mark makes the analogy using a workout with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be either of them!The team also gets into response & close rates and where you should expect them to be with a mailing.Then, where in the world were Mark & Scott B. last week? The team confronts Mark... will there be a confession?Plus, what has Mark saying, “It's game on now. You're going to be eating your words in the next podcast".Listen in now to find out…TIP OF THE WEEKMimi: Jon Burnett had posted about this. He tested his deal the week out on this website, MailTester.com and saw an improvement. His spam rate was lower so more people were getting the deal the week. So, give it a try.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


5 Nov 2019

Rank #13

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Everything You Need To Know About Real Estate Wholesaling The Simple Way

In today’s episode of The Art of Passive Income, Mark and Scott talk with Brett Snodgrass—a full-time wholesale real estate investor and the CEO of SimpleWholesaling.com. Brett tells us that he’s always had a heart for entrepreneurship, even as a young child counting quarters in his piggy bank to see how much money he had. As a young adult, he studied business in college but was not interested in climbing the corporate ladder, so he left after a year and then went on to get a bachelor's degree in teaching. After four months of teaching, he knew it wasn’t for him either so he decided to follow his heart and read everything he could on entrepreneurship. After reading, The Millionaire Real Estate Investor, he knew real estate was where he wanted to be. His dad introduced him to a land developer that was on The Land Geek podcast, and that’s when his real estate journey began. Join us as Brett shares the details of his first deal and how it ultimately led him to Simple Wholesaling which is a lot like land investing, except with a house on the property. Brett uses the direct mailing method and looks for motivated sellers who are: Delinquent on taxes Have code enforcement violations Absentee or out of state owners Probate inheritances  Also, find out the type of properties Brett looks for, his top 3 lead generation sources, plus so much more! Listen in now as Brett dives into all the details of wholesale real estate investing, the simple way. Resources mentioned: Postal Impact SuccessorData.com TIP OF THE WEEK Mark: Learn more about Brett and wholesaling at SimpleWholesaling.com. Scott:  Read the book, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero, to help you stop doubting your greatness and help you start living an awesome life. Brett:  Check out CloudHQ.net. It's an extension of Gmail that allows you to create a video and embed it into your email. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


1 Nov 2018

Rank #14

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Finding Focus—Cutting Through The Weeds Of Your Land Investing Business

Finding Focus—So often in this business we see people who get hung up and hyper-focus on the little details that aren’t doing anything to help their businesses grow. How do you reset that mentality so you can focus on the things that bring value? Joining Mark in this week’s Round Table, are: Scott Bossman Tate Litchfield Erik Peterson Mimi Schmidt Aaron Williams Scott Todd Join Team Geek as they help you whack through the weeds of the business giving you clear vision to focus on the parts of the business that really matter... the ones that move the needle. A few things the team covers are: Theming Letting go of the small things Mind mapping and working backwards Shirt sizing Prioritizing  ...and more! Plus, even when you know where to focus, how do you move past the procrastinatory excuses and find focus for consistency? But first… man oh man, those slinging headlines! TIP OF THE WEEK Mimi: Check out Erik's Airtable Templates for ad management.  Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


2 Apr 2019

Rank #15

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How Do You Make A Marketing Pitch Stand Out From The Crowd? What You Need To Know

In today’s episode of The Art of Passive Income, Mark and Scott talk to Kevin Rogers, a stand-up comedian turned copywriter. After traveling the U.S. as a dead broke comedian, Kevin discovered that a simple joke formula could be used as a powerful marketing hook. He took that concept and began teaching business owners how to improve their sales with his joke formula technique. His company CopyChief connects business owners and copywriters. What makes a good copywriter?  What makes a good headline? When is the right time to seek a copywriter? Kevin dives into all this, plus discover what factors make a simple joke formula. Kevin shares some examples of a good joke formula and comes up with a 20-second pitch for LoanGeek.io—you don't want to miss this! Today's podcast is HUGE! TIPS OF THE WEEK Mark: First tip, explore Facebook Marketplace. Second tip, don't waste time, go to CopyChief and learn all about Kevin and go to 60 Second Sales Hook for a free copy of his book. Scott: Check out The Gary Halbert Letter— a series of letters written by a renown copywriter. Kevin: Create a personal joke formula. Write a joke about yourself using the 4 elements in the joke formula, except change the last one, surprise, to results. Second, read his book the 60 Second Sales Hook. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


6 Oct 2016

Rank #16

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Is Fear Holding You Back? It's Time To Take Action!

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by: Erik Peterson Tate Litchfield Scott Todd TODAY'S TOPICS FEAR—What is holding you back? Is it fear of failure? Fear of running out of property or money? Or, is it fear of success? We go deep into this important topic because everybody has fears… it’s how you face them that is going to determine your advancement in this business. The guys share how they tackled their own fears when first starting out, and share sound advice that can help anyone overcome those mental barriers. Tools mentioned that will help you identify and move past your fears: Don’t break the chain The 12 Week Year Tim Ferris’s Fear-Setting Exercise Streaks AUTOMATING SALES—Yea or nay? All agree it’s a big NAY!! Find out why this is one part of the business that you should do yourself! TIP OF THE WEEK Mark: Check out SERPstash.com—a free SEO tool that helps you with the most important things that you need for search engine optimization. Scott: Read the book, How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards. It's a step by step system for more sales and more customers through an outlined framework called the P.A.S.T.O.R method. Tate: Check out Spam-Check.Glockapps.com—a website to make emails less spammy so they will land in people's inbox. If you're using a-Weber or Mailchimp or one of those services, it will tell you what percentage is going to land in the inbox of yahoo, gmail, etc... Erik: Use CoSchedule.com/Headline-Analyzer to help you analyze your headlines. It will give you a ranking based on common words and uncommon words, emotional words, power words and gives you the explanation why you got the rating. You then can continue to modify your headline to improve your score. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


31 Oct 2017

Rank #17

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A Real Estate Strategy That Will Make You Flip

Today’s guest has a really intriguing niche, in fact, it leaves both Mark & Scott with that shiny object twinkle in their eyes.Brad Smotherman joins the guys to talk about his unique niche within the niche of house flipping. Brad is a professional house flipper but the way that he sells houses is very unique and as Mark says, very cool.What makes Brad’s strategy so unique from the typical house flipper?After doing some fix and flips, Brad soon realized that there was no money there and that the real money was in the financing, so he became the bank. Brad's strategy is to get the property under contract, buy it with equity and sell it on owner financing, creating a wrap note.Listen in as Brad walks us through an average deal, along with:The passive income on an average noteFinding the houses and the buyersThe types of properties he buysWorking in multiple statesForeclosures Another perk to Brad’s strategy, there are no repairs to deal with!What about the Dodd Frank act?Dodd Frank is a banking regulatory act, part of which  clamps down on owner financing, but Brad says it’s not a concern in his strategy and explains why.He also give us the details of a buyer’s pool that is vast with very few players in it... and so much more in today's episode of The Art of Passive Income!TIP OF THE WEEKMark: Learn more about Brad at BradSmotherman.com also check out Brad’s podcast, Investor Creator Podcast With Brad.Scott: Check out ColorZilla.com—a chrome extension that allows you to get the colors from any website.Brad: Read the book, 12 Rules for Life by Jordan Peterson.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?


2 Jan 2020

Rank #18

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What You Need To Know To Be Better At Sales—There's A Science To It

In today’s episode of The Art of Passive Income, Mark and Scott talk to David Hoffeld, founder of TheHoffeldGroup and author of the book, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal.   David has done the research and has proven that there is a scientific formula behind increasing your sales and he's here to tell us a bit about it. He says that whether you feel you're good or bad at sales, by applying this science, everybody can get better and increase their sales.  We discuss:  The 6 Commitments to a successful sale. Incremental commitments. The sales equation BD=F (SW,ES) How to make the close of the sale simple. How to structure follow-ups. What is anchoring?  PLUS so much more! This is a valuable podcast that you can't afford to miss!  TIPS OF THE WEEK Mark: Learn more about David Hoffeld by going to his website www.HoffeldGroup.com Scott: Check out the Listen app at UseListen.com. It's an app that lets you manage your conversations with smart actions like remind, whitelist, and mute. David: Go to his twitter feed @DavidHoffeld and check out all the value he offers.  Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


23 Feb 2017

Rank #19

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Everything You Need To Know About Taxes In The Raw Land Niche

In today’s episode of The Art of Passive Income, Mark and Scott talk to Jim Adkinson—AdkinsonCPA.com. Jim is Mark’s own personal CPA and he's here to answer all of our pressing tax questions and to clear up a common misconception about LLCs. Listen in as we delve deep into: Mike Michalowicz’ Profit First System. A finance system used by all three—Mark, Scott and Jim Typical questions and mistakes to avoid Entities—types, how they are taxed differently, advantages and disadvantages of each, and the best type to go with Recommended systems and automation The difference between a dealer and an investor and how each impact your taxes Record organization Jim recommends keeping good records of everything with bookkeeping AND scanning. Physical records can be lost or damaged so it’s a good idea to have a digital copy as well—and do it on a regular basis so it doesn’t get too overwhelming. There is a TON of VALUE in today's podcast, you don't want to miss it! TIP OF THE WEEK Mark: Learn more about Jim by going to his site at AdkinsonCPA.com. Scott:  Check out Shipt.com—an app that allows you to order things from your local grocery store and Shipt will deliver it to you.  Jim: Read the book, Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?


7 Dec 2017

Rank #20