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(247)

Rank #33 in Management category

Business
Management
Entrepreneurship

Rocketship.fm

Updated 4 days ago

Rank #33 in Management category

Business
Management
Entrepreneurship
Read more

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

iTunes Ratings

247 Ratings
Average Ratings
236
2
2
2
5

My frist review of a podcast

By Joan Schultz - Apr 06 2019
Read more
I laugh along with your show. Your chemistry is so comforting. Its nice to hear how happy you are.

Great show with fantastic hosts

By Fred Cordova - Apr 06 2019
Read more
Really intelligent shows they cover thought provoking and fun conversations

iTunes Ratings

247 Ratings
Average Ratings
236
2
2
2
5

My frist review of a podcast

By Joan Schultz - Apr 06 2019
Read more
I laugh along with your show. Your chemistry is so comforting. Its nice to hear how happy you are.

Great show with fantastic hosts

By Fred Cordova - Apr 06 2019
Read more
Really intelligent shows they cover thought provoking and fun conversations

Listen to:

Cover image of Rocketship.fm

Rocketship.fm

Updated 4 days ago

Read more

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

Powerful Product Positioning

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Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

You can check out April's book, Obviously Awesome, to dive deeper.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 31 2019

30mins

Play

Achieve big, ambitious goals with OKRs (Data Ep 4)

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In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and ind

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Jul 20 2016

25mins

Play

Interview: Ian Crosby of Bench on How to Build Something People Want to Buy

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Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something

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Oct 22 2015

42mins

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Productivity: Achieving Deep Work

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Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices...

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Feb 01 2017

19mins

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Interview: Nathan Chan of FoundrMag on How To Grow a Massive Tribe on Instagram

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Nathan Chan, creator of FoundrMag, talks with us about how they’ve grown their Instagram following to over 300,000 followers, and how the channel is drastically more engaging (and profitable) than any other social outlet.

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Sep 10 2015

33mins

Play

Productivity: Why are we obsessed with productivity? (Ep 1)

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“How will we all keep busy when we only have to work 15 hours a week?” That was the question that actually worried the economist John Maynard Keynes when he wrote his short essay “Economic Possibilities for Our Grandchildren” in 1930. 

Over the next century, he predicted, the economy would become so productive that people would barely need to work at all. So what happened? Why are we so obsessed with productivity today?

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Jan 05 2017

23mins

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How to Nail the Perfect Pitch (and more conf. highlights)

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In this special episode we bring you some of our favorite parts of CollisionConf. In particular, we break down a talk by Nicole Glaros, Partner at Techstars Ventures, where she hits on the main points of how to absolutely nail your pitch. More than that,

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May 24 2015

39mins

Play

The Evolution of the Baseball Cap (Product Ep 1)

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In this first episode of our Product series we track the start, evolution and explosion of growth that occurred in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion doll

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Aug 16 2016

27mins

Play

Sprint Week: Getting Ready to Sprint

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Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.

AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. 

If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and John Zeratsky of Google Ventures which was released just under 3 years ago. The design sprint is a process of rapid idea testing wherein one week a team is able to ideate, sketch, prototype and test an idea with real users. 

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Oct 17 2018

20mins

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Sprint Week: Day 1 "Gathering Ideas"

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In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. 

The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. 

This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode. 

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Oct 17 2018

24mins

Play

The Trick That Supercharged Superhuman's Growth

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Often times, finding true product-market-fit can be the most difficult part of the process in launching a new product. In this talk, Rahul shares his predictable and repeatable process for finding and optimizing product-market-fit for SaaS products.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 07 2019

34mins

Play

The Art of the Pitch (Sales Ep 3)

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In part three of our sales series we dive deep into the techniques that separate good sales pitches from great ones. We walk through the traits of great sales people, from how they handle objections to how they stay resilient. We even run through an actua

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Jun 01 2016

33mins

Play

Interview: Bryce Roberts of Indie.vc

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Bryce Roberts, founder of OATV and Indie.vc, talks with us about their new model for investing in seed stage companies. Rather than shooting straight for an acquisition or an IPO and focusing on securing the next found of funding, his new model encourages

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Apr 09 2016

28mins

Play

The Strange Origin of Growth Hacking (Growth Ep 1)

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In the first episode of our Growth series we dive into the history of Growth and Growth Hacking with clips from Sean Ellis (who coined the phrase) and Andrew Chen (who wrote one of the seminal articles on the topic). We'll break down the term Growth Hack

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Nov 14 2016

21mins

Play

Interview: Marti Wolf of Mailchimp on How Mailchimp Adds Process Without Sacrificing Culture

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Marti Wolf, the Chief Culture Officer at Mailchimp, talks with us about how they’ve maintained their culture of fun and weirdness as they’ve grown to over 400 people. She shares how everything is values-oriented and geared toward making sure everyone feel

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Aug 11 2015

35mins

Play

Mental Models for Product Managers

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A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize.

Today we explore some essential mental models for Product Managers. From opportunity cost to confirmation bias to Semmelweis reflex and even key failure. There are countless mental models that are essential for Product Managers to understand.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 25 2019

30mins

Play

The History of SaaS (SaaS Ep 1)

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In the first episode of this SaaS series we talk about the history of SaaS, and how it evolved from ASP's ashes to become one of the largest and most profitable business formats. We talk with SaaS expert Rick Chapman as he discusses the history and keys t

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Oct 06 2016

23mins

Play

Interview: Dave Munson of Saddleback Leather on Purpose-Driven Entrepreneurship

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Dave Munson, founder of Saddleback Leather, talked with us about the importance of having a purpose behind whatever it is that you do. Finding a way to leverage your business into a means to achieve something more meaningful and impactful is something we

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Nov 19 2015

38mins

Play

Building a killer product team: How great managers lead their team to success

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One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.

In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode. 

Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.

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Mar 14 2018

25mins

Play

Leading with a Vision (Product Ep 5)

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In our final episode of the product series we explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a la

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Sep 14 2016

21mins

Play

The (Abbreviated) History of Product Management

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Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. 

For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today. Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.

Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.

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Dec 12 2019

19mins

Play

Blind Spots

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We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way?

We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Rocketship is brought to you by The Podglomerate.

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Dec 05 2019

28mins

Play

Twitter Confessionals

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Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet.

Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.

We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.

Huge thanks to our guests today:

Lindsey Smith: https://twitter.com/LindseySmithHHC, Jordi Romero: https://twitter.com/jordiromero, Natalie Gerke: https://twitter.com/Ngerke, & Alys Gagnon: https://twitter.com/AlysJ

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 28 2019

29mins

Play

The Brilliance of WeTransfers Brand

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What would it look like if your company built a boat? Would your customers know what to expect?

Launching your first product is punishingly hard. Getting to the second one often even more so, as everything will change: Distribution, brand, product strategy, organization and psychology. Learn about the challenges of growing your product family and how to overcome them. 

Georg Petschnigg, Chief Innovation Officer from WeTransfer, and co-founder of FiftyThree, the company behind the popular Paste and Paper applications, will draws from his extensive experiences building award winning products used by millions around the world. Learn how to set up your team and product strategy for success.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 21 2019

30mins

Play

Overcoming Cognitive Bias

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You've probably made a bad call at some point in your career, that's ok. Today we'll talk about ways to prevent it moving forward and how to recognize and avoid the many belief, behavioral, and social biases, which flaw much human decision making, in your role as product manager. Confirmation bias, authority bias, reputation risk, survival bias and sunk-cost fallacy are rife in organizational decision making and during customer and product validation. Today we will include examples and practical tips you can use right away.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.


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Nov 14 2019

33mins

Play

The Trick That Supercharged Superhuman's Growth

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Often times, finding true product-market-fit can be the most difficult part of the process in launching a new product. In this talk, Rahul shares his predictable and repeatable process for finding and optimizing product-market-fit for SaaS products.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 07 2019

34mins

Play

Powerful Product Positioning

Podcast cover
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Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

You can check out April's book, Obviously Awesome, to dive deeper.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 31 2019

30mins

Play

How Sendlane Created Huge Growth Through User-Centered Design

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Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward.

Today we talk with Eric Weiss about his experience implementing user-centered design in practice and how it changed the trajectory of the business.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 24 2019

25mins

Play

What type of Product Manager are you?

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Catherine Ulrich, a Managing Director of FirstMark Capital, invests in a broad range of enterprise and consumer start-ups. She has a deep passion for and expertise in health and wellness, AI, and behavior change. Prior to joining FirstMark, she was the Chief Product Officer at Shutterstock (NYSE: SSTK) where she was responsible for product strategy and execution across all of Shutterstock’s offerings and brands including the company’s move into machine learning/computer vision and creative editing tools. She was also the first Chief Product Officer at Weight Watchers (NYSE: WTW), responsible for their global digital and retail experiences.

Today we talk with Catherine about the six (or seven) types of Product Managers, advantages and disadvantages each face and which products they fit best leading.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 17 2019

28mins

Play

How Airbnb approaches SEO

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SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017.

Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 10 2019

23mins

Play

The Best Product Advice We've Ever Received....

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Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everything from diversity, recruiting, tough product decisions, understanding business goals and more.

You'll hear from some of our favorite guests like former Facebook PM Alison Go, Jobs to be Done architect Bob Moesta, VP of Product & Strategy at Box Jeetu Patel and even Adii Pienaar.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 03 2019

28mins

Play

Product Vision

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We explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a larger vision. Laura Roeder of Edgar shares just what that means for their company, and how it's helped them follow a guiding light to success.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 26 2019

20mins

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Product-Led Growth

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We are in the middle of a massive shift in the way people use and buy software.

It’s been well over a decade since Salesforce brought software to the cloud. Apple put digital experiences in people’s pockets back in 2009 with the first iPhone. Blake talks about how we’re in “The End User Era” -- which is a new era that we’re now living in.  We may be using applications for business purposes, but even those applications are adopted not because of some procurement manager signing a contract, but adopted from the bottom up within an organization. 

“The End User Era” applies to business applications like Slack, Zoom, Calendly, and others that you probably use every day.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 19 2019

26mins

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Perfecting Product Marketing

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Product Marketing. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.

We walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 12 2019

20mins

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Building Products People Want

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Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.

In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 05 2019

19mins

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Death of a Product Feature

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Daria Axelrod Marmer, a Product Lead at Hubspot wrote about Killing it by Killing Features and we explore that more today. It's never fun to sunset a feature we worked so hard to bring to life, but sometimes growth comes from creating focus and removing unused features to either build something new or take a new approach to solve the problem they were meant to solve.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 29 2019

24mins

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Shape Up with Ryan Singer of Basecamp

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Ryan Singer and the Basecamp team have developed their own methodology for product planning. For one, they don't do waterfall or agile or scrum. For two, they don’t line walls with Post-it notes. For three, they don’t do daily stand ups, design sprints, development sprints, or anything remotely tied to a metaphor that includes being tired and worn out at the end. No backlogs, no Kanban, no velocity tracking, none of that.

What they do instead is six week product builds followed by two weeks of cooling. Their leadership team decides how long they want to spend on tasks vs working with product estimates and if they work isn't done, it's thrown out.

Today we sit down with Ryan Singer and learn more about his most recent book Shape Up which outlines this process. Read the full book at http://basecamp.com/shapeup. You can also join Ryan and Bob Moesta at their upcoming product seminar.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 22 2019

42mins

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Mental Models for Product Leaders

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Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and used to make faster and better decisions. Today to explore Mental Models for Product Leadership and how to use them with your team every day.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 15 2019

22mins

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Achieving Deep Work

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Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices for staying focused and achieving deeper concentration on the work that matters.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 08 2019

20mins

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In Bezos we trust

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Today we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two very different product approaches. There's a winner, a loser and lots of product lessons in-between. We'll also share something that Jeff Bezos does to this day to ensure the customer is always represented in product meetings.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 01 2019

23mins

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