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Rank #21 in Marketing category

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Perpetual Traffic

Updated 2 months ago

Rank #21 in Marketing category

Business
Careers
Marketing
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

iTunes Ratings

632 Ratings
Average Ratings
563
37
13
5
14

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

iTunes Ratings

632 Ratings
Average Ratings
563
37
13
5
14

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.
Cover image of Perpetual Traffic

Perpetual Traffic

Latest release on Aug 04, 2020

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Rank #1: EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

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Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.

RESOURCES MENTIONED IN THIS EPISODE:

DigitalMarketer Lab ELITE

Tier 11 Swipe File

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16 2020

51mins

Play

Rank #2: EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

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Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… 

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU’LL LEARN:

  • How to prevent the Facebook ad mistakes that even the experts make sometimes
  • The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
  • Why a limited ad flight schedule might not be right for you (and what to do instead)
  • 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

Jul 31 2018

34mins

Play

Rank #3: EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

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Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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Show Page Notes

IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
    •    Creating your market and message match (

Feb 23 2016

52mins

Play

Rank #4: EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

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Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe File

Traffic & Conversion 2016 Closing Video

Molly’s Traffic & Conversion 2016 Presentation Slides

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16 2020

43mins

Play

Rank #5: EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Ryan Deiss, co-founder and CEO of
DigitalMarketer, and the Perpetual Traffic crew break down how to
create an offer that people actually want to buy. 

Follow the 4-Step process to get the
biggest leverage points to turn a losing campaign into a winning
campaign – without being the Don Draper of copy writing or having
to change your bidding or targeting.

IN THIS EPISODE YOU’LL
LEARN:

·    The 8 ways to map the
sequence of your offer, so you can make the appropriate offer at
the appropriate time (

May 03 2016

54mins

Play

Rank #6: EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

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Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17 2018

54mins

Play

Rank #7: EP132: 3 Steps to Build a Perpetual Traffic Machine

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Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16 2018

30mins

Play

Rank #8: EP146: 3 Case Studies to Grow Your Business with Facebook Ads

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Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use the MAGICC method to convert cold traffic into paying customers.
  • How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
  • How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 24 2018

44mins

Play

Rank #9: EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

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157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions

Jul 17 2018

51mins

Play

Rank #10: EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

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Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

  • How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
  • Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
  • Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
  • What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 29 2019

37mins

Play

Rank #11: EP163: A Day in the Life of a Media Buyer

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Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

  • How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)
  • “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
  • Why research is the most important part of your campaign

Aug 21 2018

1hr

Play

Rank #12: EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

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Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.

RESOURCES MENTIONED IN THIS EPISODE:

Image Optimizer

Page Speed Insights | Google 

Split Testing | DigitalMarketer

VWO Optimization Tool

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 06 2020

36mins

Play

Rank #13: EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

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Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

  • Why using both video and still image ads might be the perfect recipe to up your conversions
  • 4 tips to ramp up your ads to make them "thumb stopping"
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers

Aug 28 2018

27mins

Play

Rank #14: EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

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Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.

Oct 24 2017

37mins

Play

Rank #15: EP08: Ad Targeting: Put Your Offer In Front of the Right People

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The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience.  Is it Facebook?  Google?  Pinterest?  Bing?

Press and hold link to visit the page

Show Notes Page

Sep 01 2015

34mins

Play

Rank #16: EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

  • How the FSMC Formula will help you even after you get your leads
  • What “follow-up failure” looks like and why you want to prevent it in your business
  • An example of the FSMC formula in the wild that will help you shape your own campaign
  • How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
  • How to differentiate great leads from poor leads using a lead scoring strategy

Dec 11 2018

43mins

Play

Rank #17: EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

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Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

  • The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
  • 3 exciting new ManyChat features that make Messenger marketing more powerful
  • The future Instagram ad placement you should be looking out for
  • How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign

Jul 24 2018

34mins

Play

Rank #18: EP182: Top Facebook and Instagram Predictions for 2019

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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

  • Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
  • The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
  • Molly’s predictions for Facebook advertising in 2019
  • Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 01 2019

30mins

Play

Rank #19: EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

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If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

  • What the CBO tool is and how using it will help grow your campaigns and business
  • How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
  • Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 08 2019

30mins

Play

Rank #20: EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

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In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.


Press and hold link to visit the page

Show Page Notes

Jan 19 2016

42mins

Play

EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

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This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.

RESOURCES MENTIONED IN THIS ARTICLE

TRAINING: How To Scale Your Agency To $100K per Month (And Beyond)

Work at Tier 11

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 04 2020

44mins

Play

EP264: 7 Essential Traffic Tips From IBM's Global SEO Strategist

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This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

RESOURCES MENTIONED IN THIS ARTICLE

IBM’s Website

Google’s “Disavow Links Tool”: The Complete Guide

Schema

Google My Business

Ahrefs

SEMrush

ContentKing

Google Analytics

AnswerThePublic

Google Search Console

Screaming Frog SEO Spider

Keywords Everywhere

Jesse on LinkedIn

Jesse on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 28 2020

53mins

Play

EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

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In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

RESOURCES MENTIONED IN THIS ARTICLE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 24 2020

47mins

Play

EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

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In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

RESOURCES MENTIONED IN THIS ARTICLE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 14 2020

53mins

Play

EP261: How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

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What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

RESOURCES MENTIONED IN THIS ARTICLE

ClickFunnels

Otter Voice Meeting Notes

Self Publishing School

Apply to Self Publishing School

SelfPublishing.com

Chandler on LinkedIn

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 07 2020

36mins

Play

EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

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Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).

RESOURCES MENTIONED IN THIS ARTICLE

Growth & Greatness Show

Right Hook Digital

Dee Deng on Instagram

Dee Deng on LinkedIn

Never Split the Difference: Negotiating as if Your Life Depended on It

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 30 2020

47mins

Play

EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

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We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now.

RESOURCES MENTIONED IN THIS ARTICLE

Tier 11 Instagram

Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution

Facebook Attribution

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 234: The Ad Amplifier Super System For Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Jun 23 2020

39mins

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EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

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Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again.

In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads.

RESOURCES MENTIONED IN THIS ARTICLE

Tru Earth Laundry Strips

Tru Earth Ad Library 

MightyScout

Make It Stick: The Science of Successful Learning

Tier 11

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Jun 16 2020

38mins

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Blackout Tuesday

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At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs.  

#blackouttuesday

Jun 02 2020

Play

EP257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

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Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future.

RESOURCES MENTIONED IN THIS ARTICLE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 01 2020

31mins

Play

EP256: Watch Molly Build an Entire Traffic System from Scratch! Part One

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Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic.

RESOURCES MENTIONED IN THIS ARTICLE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 31 2020

51mins

Play

EP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially Now

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Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea.

RESOURCES MENTIONED IN THIS ARTICLE

Strategic Profits

Agora

How To Scale Your Agency To $100K per Month (And Beyond)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 26 2020

52mins

Play

EP254: How Travis Chambers Created YouTube's #1 Ad of the Decade

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In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more.

RESOURCES MENTIONED IN THIS ARTICLE

'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question

Kobe Bryant & Lionel Messi

How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY

NERD Skincare

Chamber Media

Travis on LinkedIn

tc@chamber.media

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 18 2020

43mins

Play

EP253: How to Positively Crush It With YouTube Ads in 2020, Part 2

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Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below.

RESOURCES MENTIONED IN THIS ARTICLE

Viewability’s Website

Tom’s Website

Tom's Blue Suit

Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

May 13 2020

30mins

Play

EP252: The Content Cluster Strategy For Boosting SEO & Traffic

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Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides.

RESOURCES MENTIONED IN THIS EPISODE

Aja’s Website

Aja on Twitter

Aja on LinkedIn

Episode 238: DigitalMarketer’s 2020 SEO Strategy

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 04 2020

42mins

Play

EP251: The 2 Essential Elements to Ultra High-Converting Video Ads

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Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.

RESOURCES MENTIONED IN THIS EPISODE

Convert Views

Genesis Digital

Frank Kern

Kartra

HandSanitize.Us

GetBravo

Shure MVL Microphone

Rev

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 27 2020

41mins

Play

EP250: How To Be On Point with Your Facebook and Instagram Messaging Right Now

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Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now.

RESOURCES MENTIONED IN THIS EPISODE

Facebook Ad Library

Yoga Burn

Better Help Ad Library

Best Self Co Ad Library

Monday.com Ad Library

DoorDash Ad Library

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Tier 11 100 Million Swipe File

Virtual Business Podcast Giveaway

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 20 2020

57mins

Play

EP249: 10 Irresistible Ad Angles That Are Working Right Now

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At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 14 2020

1hr 2mins

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EP248: 5 Must-Have Tools for Running a Remote Business

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New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world.

RESOURCES MENTIONED IN THIS EPISODE:

Zoom

Slack

Loom

Google Drive

Asana

Tettra

Invoice Ninja

PandaDoc

Tier 11

11 Steps For Mastering Change in Uncertain Times

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 06 2020

50mins

Play

EP247: How To Pivot Your Marketing Strategy To Fit The Global Climate

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Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 31 2020

44mins

Play

iTunes Ratings

632 Ratings
Average Ratings
563
37
13
5
14

Must Listen Marketing

By Mmonheit - Oct 19 2018
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If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
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Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.