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The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

Updated 4 days ago

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A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

Read more

A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

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Cover image of The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

Updated 4 days ago

Read more

A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

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Where is all the revenue in beacons?

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The Internet of Everything Show #4 If 2014 was the year of beacon awareness and 2015 was the year of the rollout, will 2016 be the year of beacon revenue? If so, how will they earn and for which industries will they earn for? Chuck highlights a recent ABIresearch study that shows this but then offers his own thoughts on where the REAL revenue will come from. With Rob Woodbridge and Chuck Martin

Aug 06 2015

3mins

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The 5 IoT success factors for media & entertainment companies

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The Internet of Everything Show #3 Tata Consultancy Services released a massive global trend study called “Internet of Things: The Complete Reimaginative Force” and it is crammed with incredible insight into this emerging world. In this episode we pull out the 5 success factors for media and entertainment companies. Here’s the list. With Rob Woodbridge and Chuck Martin

Aug 04 2015

2mins

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Sony ushers in Drones as a Service (DaaS)

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The Internet of Everything Show #2 Sony announced they are entering the drone business – not to sell them but to rent them out as a service to other companies. Are they becoming the Hertz of the drone industry? That’s for another episode. Today we focus on how this announcement fits into the Internet of Everything ecosystem – which involves sensors and robots… With Rob Woodbridge and Chuck Martin

Jul 31 2015

2mins

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Connected “things” to be 25 billion within 5 years

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The Internet of Everything Show #1 On this inaugural episode of the show we lay the groundwork for the size and scope of the coming era of the Internet of Everything. IC Insights provides some incredible numbers of “things” that will be connected to the Internet within the next few years. Chuck and I explore what this means now and where the opportunities are for businesses to participate. Humans, beware: We are slipping down the population food chain… With Rob Woodbridge and Chuck Martin

Jul 29 2015

2mins

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Chrysler has 1.4 million reasons to embrace the Internet of Things…quickly

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Mobile Commerce Minute Episode #526 Chrysler ran into a PR nightmare this week with the controlled hack of a Jeep while it was cruising along the highway. They managed to mess around with the air conditioning and stereo and then shut down the engine – all while the helpless driver panicked. The significance cannot be overlooked as we enter a new world of connected everything AND as congress looks at controlling the messages (read: advertising) and data that can infiltrate and be collected while we drive our cars. This surely won’t help ease everyone’s mind will it? The outcome from this little Wired experiment (found here) is a recall of 1.4 million Jeeps. As Chuck details in this special episode, this can only help move the industry along… With Rob Woodbridge and Chuck Martin

Jul 24 2015

3mins

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Hey retailers, here’s why no one is downloading your mobile app

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Mobile Commerce Minute Episode #525 There is a harsh reality in the retail industry right now, we don’t shop every moment of every single day. I know, hard to believe it’s true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuck explains why in this episode and highlights a recent study by Forrester aptly named “Customers will not download your app.” Catchy (unless you are a retailer). With Rob Woodbridge and Chuck Martin

Jul 22 2015

2mins

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What shoppers want from a retailer’s mobile app – a checklist

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Mobile Commerce Minute Episode #524 It isn’t complicated. In fact, it comes down to 2 things. These two simple things that customers want inside a retailer’s mobile app are defined in the most recent UPS Pulse of the Online Shopper report done by Comscore. In this episode, Chuck extracts the most important mobile pieces from the report and hands us a checklist of the things retailers need to start doing right now in order to succeed with their mobile strategy. You are welcome… With Rob Woodbridge and Chuck Martin

Jul 14 2015

3mins

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Mobile commerce around the world – not a small number to be found

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Mobile Commerce Minute Episode #523 Mobile commerce is getting big. How big? Great question. Chuck takes us around the world to give us the answer. First to the UK, then Korea, Italy, China and the US. Lots of “billions” being tossed around in this episode… With Rob Woodbridge and Chuck Martin

Jul 08 2015

3mins

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The OTHER 10 smartphone sensors you aren’t using

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Mobile Commerce Minute Episode #522 Perhaps it is true that we only use a fraction of our human brain because we haven’t mastered how the rest work. The same could be said about the sensors inside our smartphones as well – until now. Former Thinknear founder Eli Portnoy has launched his latest startup, Sense360, and he wants to help developers tap into all the sensors that are already live inside of our smartphones. Chuck helps us understand why that’s important and how it could be used for good. With Rob Woodbridge and Chuck Martin

Jul 01 2015

4mins

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Wearables AREN’T about getting ads to the wrist

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Mobile Commerce Minute Episode #521 Wearables can be a confusing world. On one hand (punny) we wear them in hopes that they streamline our lives, make us healthier and bring our eyes away from the constant glow of the smartphone screen. On the other hand we are all trying to figure out how they can and should impact our business. There is a fine line between helpful and annoying – especially when it comes to something that we choose to wear on our bodies. Have no fear, Chuck sat down with Travis Bogard of Jawbone to get his take on the wearable revolution and, thankfully, it doesn’t involve sending ads to our wrists… With Rob Woodbridge and Chuck Martin

Jun 24 2015

4mins

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Is mass transit the key to mass mobile commerce adoption?

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Mobile Commerce Minute Episode #520 Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn’t cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so. With Rob Woodbridge and Chuck Martin

Jun 09 2015

2mins

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mCommerce, not apps, dominate mobile revenue and investment

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Mobile Commerce Minute Episode #519 If you are wondering where all the money is being invested into and earning from in mobile we have the answer: mCommerce. It has taken in almost 50% of all investment money and is slated to dominate earnings for years to come. Just how big is it? Chuck answers that question based on a new Digi-Capital study. Hint: It’s big and getting bigger. With Rob Woodbridge and Chuck Martin

Jun 05 2015

2mins

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The 3 obstacles to mobile payment adoption are…

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Mobile Commerce Minute Episode #518 We highlight the top 3 monstrous obstacles to mobile payment adoption in this episode based on the results of a study by the Mercator Advisory Group. However, there is a fourth obstacle and it is something Chuck says as the final word of this episode – it starts with the letter “v”. Watch on to find out. With Rob Woodbridge and Chuck Martin

Jun 04 2015

2mins

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What does Android Pay mean to the mobile payments industry?

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Mobile Commerce Minute Episode #517 Now there is no excuse. Mobile payments are upon us as every major smartphone operating system and platform will have the capability to make a payment by years end. The latest is Google’s announcement of Android Pay at Google IO. We take this opportunity to lay out the main players – both in software and hardware – as it finally looks like the earth will be blanketed by the tech to enable mobile payments. The question is when do the consumers latch on… With Rob Woodbridge and Chuck Martin

Jun 02 2015

3mins

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4 lessons learned from the front line during the year of beacons

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Mobile Commerce Minute Episode #516 A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. With Rob Woodbridge and Chuck Martin

May 29 2015

2mins

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43% of retailers have no idea how mobile impacts their business

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Mobile Commerce Minute Episode #515 There are gaps in the way retailers implement their mobile strategies. Take, for instance, the results from the Mobile Payments and Fraud 2015 report highlighted in this episode. Chuck identifies where the opportunities exist between how merchants are using mobile and how consumers are interested in using mobile with those merchants. The gaps are wide and the opportunities are bountiful – provided it becomes a priority. With Rob Woodbridge and Chuck Martin

May 28 2015

2mins

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Here are the 5 steps to true personalization

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Mobile Commerce Minute Episode #514 Fighting the tyranny of the average – that’s how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result. With Rob Woodbridge and Chuck Martin

May 26 2015

4mins

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Hey, NFC isn’t DOA!

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Mobile Commerce Minute Episode #513 NFC hoopla reached a fevered pitch right before Apple finally announced support for the tap-to-do-stuff technology. Since then it seems to have hit a silent stride in the market beyond the initial feeling it would be yet another mobile payment platform. Chuck stopped by the NFC Forum in Boston and was treated to a number of seriously cool examples of what NFC can and will be doing for us in the near future. With Rob Woodbridge and Chuck Martin

May 22 2015

5mins

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Why context is a currency you can’t ignore

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Mobile Commerce Minute Episode #512 This isn’t new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period. With Rob Woodbridge and Chuck Martin

May 21 2015

2mins

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Mobile now influences $1 trillion in retail sales

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Mobile Commerce Minute Episode #511 There’s a number for you. Mobile now influences $1 trillion of in-store sales. This is according to the most recent survey results from Deloitte Digital. Navigating the New Digital Divide highlights the growing importance of tracking the entire mobile shopping journey and not just the transaction as many other studies do. Mobile influences much more than payments and this proves that in spades. Chuck highlights the results in this episode. With Rob Woodbridge and Chuck Martin

May 19 2015

3mins

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