Aline Hoss

Aline Hoss helps entrepreneurs create and launch websites and online courses in Squarespace and Kajabi. Her number one passion is to help overworked and burnout entrepreneurs create personal and financial freedom so they can do more of what they love with the people they adore - all with the power of launches!Aline is also a superstar entrepreneur and mom, and she joins me today to talk about how she was able to accomplish starting and scaling a business while raising a toddler at the same time (without childcare!) and what prompted her to leave her senior corporate job and forge her own path after maternity leave. We also dive into the many ways that Aline helps others create their course so they can build an audience, why it’s not true that you have to have an audience in place before launching your course, and talk about how Aline tapped into the power of delegation to scale her business. She is a perfect example of taking imperfect action before you’re ready, and I’m excited to share her story with you!For show notes and more visit: https://pinegateroad.com/podcast-97

Aline Hoss helps entrepreneurs create and launch websites and online courses in Squarespace and Kajabi. Her number one passion is to help overworked and burnout entrepreneurs create personal and financial freedom so they can do more of what they love with the people they adore - all with the power of launches!Aline is also a superstar entrepreneur and mom, and she joins me today to talk about how she was able to accomplish starting and scaling a business while raising a toddler at the same time (without childcare!) and what prompted her to leave her senior corporate job and forge her own path after maternity leave. We also dive into the many ways that Aline helps others create their course so they can build an audience, why it’s not true that you have to have an audience in place before launching your course, and talk about how Aline tapped into the power of delegation to scale her business. She is a perfect example of taking imperfect action before you’re ready, and I’m excited to share her story with you!For show notes and more visit: <a href="https://pinegateroad.com/podcast-97" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-97</a>

Episode 97: Using the power of launches to find freedom with Aline Hoss

Brittney Lynn

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR agency that serves purpose-driven entrepreneurs worldwide, and she is also a really good friend of mine. She joins me today to talk about why she and her husband decided to sell everything, build a van, and travel the country. We also dive into the specifics of getting your business set up (think health insurance!), the weirdness of entrepreneurship, and how to push through your fear to make all of your big wild dreams happen. I have no doubt that you will be inspired by this episode, so get comfy and listen in!https://pinegateroad.com/podcast-96

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR agency that serves purpose-driven entrepreneurs worldwide, and she is also a really good friend of mine. She joins me today to talk about why she and her husband decided to sell everything, build a van, and travel the country. We also dive into the specifics of getting your business set up (think health insurance!), the weirdness of entrepreneurship, and how to push through your fear to make all of your big wild dreams happen. I have no doubt that you will be inspired by this episode, so get comfy and listen in!<a href="https://pinegateroad.com/podcast-96" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-96</a>

Episode 96: Building A Life On Your Terms with Brittney Lynn

Bria Lear

Bria is a Human Design Expert and Business Alignment Mentor.  She helps rising leaders elevate their success while trading stress, overwhelm, and burnout for joy, ease, and flow. She has an intimate understanding of how each individual’s energy is designed to thrive, and she empowers her clients to make aligned decisions, leverage their energetic gifts, and (finally) leave the hustle behind.In this episode, we are demystifying all things Human Design, including what it is if you’ve never heard of it before, what the different types are, and how you can use it as a tool to live an aligned life (and business). If you’re kind of into the woo - or REALLY into the woo - this is an episode that is going to be really fun for you!For show notes and more visit: https://pinegateroad.com/podcast-95

Bria is a Human Design Expert and Business Alignment Mentor.  She helps rising leaders elevate their success while trading stress, overwhelm, and burnout for joy, ease, and flow. She has an intimate understanding of how each individual’s energy is designed to thrive, and she empowers her clients to make aligned decisions, leverage their energetic gifts, and (finally) leave the hustle <a href="http://behind.In" rel="nofollow" target="_blank">behind.In</a> this episode, we are demystifying all things Human Design, including what it is if you’ve never heard of it before, what the different types are, and how you can use it as a tool to live an aligned life (and business). If you’re kind of into the woo - or REALLY into the woo - this is an episode that is going to be really fun for you!For show notes and more visit: <a href="https://pinegateroad.com/podcast-95" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-95</a>

Episode 95: Demystifying Human Design For Your Life and Business with Bria Lear

Lucy Liu

Lucy Liu is a global business strategist and certified life coach helping high achieving women in life transitions unstuck, kiss overwhelm bye, cultivate rockstar confidence, see clarity, reach dream goals, and live a joyful fulfilling life!She is an unshakable optimist, wife, mother, easy-going entrepreneur, certified #IamRemarkable women empowerment workshop facilitator, and international motivational speaker. She also inspires as the host of her weekly podcast The Lucy Liu Show, which is the fueling station for your mind, business and life.You may also have noticed that she shares the same name as another famous Lucy, and in this episode we talk about what it’s like to grow up and claim a famous name for your own, the mindset shift that completely changed her life, and how what could have been a barrier has actually become a joy.Lucy also shares how she shifted from living a life that left her feeling unhappy and unfulfilled to a life that is truly aligned and fulfilling, the journey that she took to get there, and we dive into all of the mindset stuff that we deal with as entrepreneurs - including how to break through those limiting beliefs we all have!For show notes and more visit: https://pinegateroad.com/podcast-94

Lucy Liu is a global business strategist and certified life coach helping high achieving women in life transitions unstuck, kiss overwhelm bye, cultivate rockstar confidence, see clarity, reach dream goals, and live a joyful fulfilling life!She is an unshakable optimist, wife, mother, easy-going entrepreneur, certified #IamRemarkable women empowerment workshop facilitator, and international motivational speaker. She also inspires as the host of her weekly podcast The Lucy Liu Show, which is the fueling station for your mind, business and life.You may also have noticed that she shares the same name as another famous Lucy, and in this episode we talk about what it’s like to grow up and claim a famous name for your own, the mindset shift that completely changed her life, and how what could have been a barrier has actually become a joy.Lucy also shares how she shifted from living a life that left her feeling unhappy and unfulfilled to a life that is truly aligned and fulfilling, the journey that she took to get there, and we dive into all of the mindset stuff that we deal with as entrepreneurs - including how to break through those limiting beliefs we all have!For show notes and more visit: <a href="https://pinegateroad.com/podcast-94" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-94</a>

Episode 94: Living a Truly Aligned Life with Lucy Liu

Michelle Vroom

Figure

Michelle Vroom has made half a million dollars from her Facebook group...and counting. So when she says she knows how to grow an audience that makes you 6-figures, she means it! With a 15-year background in marketing and public relations, she has the skills and knowledge to help other entrepreneurs get to 6-figures in their business. She has a no-nonsense, tough love approach that helps her clients get results FAST and gives them the freedom and security to live life on their terms.In this episode, we’re diving into so many goodies: the importance of being honest about the mindset challenges that go along with entrepreneurship (no matter what stage you’re at!), why it’s ok to not know everything about your ideal client all the time, and some of the reasons why you might not be attracting high-ticket clients.We’re also talking about the dark side of success and the narratives that we tell ourselves that are so often NOT talked about when you’re scaling your business, and Michelle shares why she is so passionate about helping women cultivate a thriving and engaged audience.For show notes and more visit: https://pinegateroad.com/podcast-93

Michelle Vroom has made half a million dollars from her Facebook group...and counting. So when she says she knows how to grow an audience that makes you 6-figures, she means it! With a 15-year background in marketing and public relations, she has the skills and knowledge to help other entrepreneurs get to 6-figures in their business. She has a no-nonsense, tough love approach that helps her clients get results FAST and gives them the freedom and security to live life on their <a href="http://terms.In" rel="nofollow" target="_blank">terms.In</a> this episode, we’re diving into so many goodies: the importance of being honest about the mindset challenges that go along with entrepreneurship (no matter what stage you’re at!), why it’s ok to not know everything about your ideal client all the time, and some of the reasons why you might not be attracting high-ticket clients.We’re also talking about the dark side of success and the narratives that we tell ourselves that are so often NOT talked about when you’re scaling your business, and Michelle shares why she is so passionate about helping women cultivate a thriving and engaged audience.For show notes and more visit: <a href="https://pinegateroad.com/podcast-93" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-93</a>

Episode 93: Grow a 6-Figure Audience with Michelle Vroom

Liz Winters

You have probably heard of a birth plan, but what about a postpartum plan?The postpartum period can be intense, and it’s often a time that is overlooked when it comes to preparing for a new addition to a family - especially for busy entrepreneurs.Liz Winters (she/her) is a chocolate-loving nutritionist, pre &amp; postnatal coach, doula, mom, and birth nerd. She is the founder of the online education and lifestyle brand, Liz Winters Wellness, and lives in Oregon with her 3 dogs, 2 cats, amazing partner, and kiddos.She helps career-driven millennial parents cut through the BS of mommy-marketing and Pinterest perfection so they can have an empowered and healthy pregnancy and postpartum experience and build a life they actually love.We’re chatting all about thriving in the fourth trimester, balancing entrepreneurship and parenthood, and how to wrap your head around being a business-driven person AND a parent - all at the same time.For show notes and more visit: https://pinegateroad.com/podcast-92

You have probably heard of a birth plan, but what about a postpartum plan?The postpartum period can be intense, and it’s often a time that is overlooked when it comes to preparing for a new addition to a family - especially for busy entrepreneurs.Liz Winters (she/her) is a chocolate-loving nutritionist, pre &amp; postnatal coach, doula, mom, and birth nerd. She is the founder of the online education and lifestyle brand, Liz Winters Wellness, and lives in Oregon with her 3 dogs, 2 cats, amazing partner, and kiddos.She helps career-driven millennial parents cut through the BS of mommy-marketing and Pinterest perfection so they can have an empowered and healthy pregnancy and postpartum experience and build a life they actually love.We’re chatting all about thriving in the fourth trimester, balancing entrepreneurship and parenthood, and how to wrap your head around being a business-driven person AND a parent - all at the same time.For show notes and more visit: <a href="https://pinegateroad.com/podcast-92" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-92</a>

Episode 92: Postpartum Planning for your Business with Liz Winters

Alyssa Houseknecht

Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative,  where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts. Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner.For show notes and more visit: https://pinegateroad.com/podcast-91

Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative,  where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts. Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner.For show notes and more visit: <a href="https://pinegateroad.com/podcast-91" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-91</a>

Episode 91: From Corporate Hustle to Business Owner with Alyssa Houseknecht

Samantha Rodriguez

Samantha Rodriguez is a Lead Generation Strategist and natural marketer who helps clients to create a strategy that not only showcases what they offer, but also makes their brand memorable so that they can attract their dream clients. She has had such a cool journey through entrepreneurship that I know so many of you will be able to relate to!In this episode, Samantha shares some of the ups and down she had throughout her entrepreneurial journey, including how a cancer scare lit a fire under her and was the catalyst for the start of her business. We also talk about how she was able to quit her corporate job two months after starting her VA business, how she got the confidence to scale, and what it was like hitting that first $20k month. And of course, we dive into marketing and lead generation, and Samantha gives us her best lead generation tips that you can start implementing today.For show notes and more visit: https://pinegateroad.com/podcast-90

Samantha Rodriguez is a Lead Generation Strategist and natural marketer who helps clients to create a strategy that not only showcases what they offer, but also makes their brand memorable so that they can attract their dream clients. She has had such a cool journey through entrepreneurship that I know so many of you will be able to relate to!In this episode, Samantha shares some of the ups and down she had throughout her entrepreneurial journey, including how a cancer scare lit a fire under her and was the catalyst for the start of her business. We also talk about how she was able to quit her corporate job two months after starting her VA business, how she got the confidence to scale, and what it was like hitting that first $20k month. And of course, we dive into marketing and lead generation, and Samantha gives us her best lead generation tips that you can start implementing today.For show notes and more visit: <a href="https://pinegateroad.com/podcast-90" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-90</a>

Episode 90: Attract Your Dream Clients with Samantha Rodriguez

Get ready for something a little different. Today I’m talking about something that I’ve wanted to share for a long time, but it never felt it was the right time - until now.In this episode, I’m sharing my mental health and fertility journey with you because I know that as business owners and as women who are wanting to start families, both can be a big thing that correlates to the growth of our business - and the ways in which we grow our business.So get comfy, grab your favorite drink, and listen in. I have no doubt that many of you will relate to my journey, and if nothing else, I hope it will leave you with the knowledge that you’re not alone.For show notes and more visit: https://pinegateroad.com/podcast-89

Get ready for something a little different. Today I’m talking about something that I’ve wanted to share for a long time, but it never felt it was the right time - until <a href="http://now.In" rel="nofollow" target="_blank">now.In</a> this episode, I’m sharing my mental health and fertility journey with you because I know that as business owners and as women who are wanting to start families, both can be a big thing that correlates to the growth of our business - and the ways in which we grow our <a href="http://business.So" rel="nofollow" target="_blank">business.So</a> get comfy, grab your favorite drink, and listen in. I have no doubt that many of you will relate to my journey, and if nothing else, I hope it will leave you with the knowledge that you’re not alone.For show notes and more visit: <a href="https://pinegateroad.com/podcast-89" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-89</a>

Episode 89: My Mental Health and Fertility Journey

Steph Weber

Steph Weber is a brand coach and marketing strategist that helps entrepreneurs create brands that captivate and convert to disrupt their industry. With 7 years of experience working as a brand manager, a degree in strategic communications, and the work she's poured into developing her own business, Steph helps brands gain the clarity they need to build impactful, sustainable businesses. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand!In this episode, we’re talking about #momlife, entrepreneurship, and how it all fits together and why a solid support system is especially important when you’re a working parent. We also talk about Steph’s business model and how she helps entrepreneurs stand out in a crowded market and get super clear on their message to really be able to make an impact in their own unique way.For show notes and more visit: https://pinegateroad.com/podcast-88

Steph Weber is a brand coach and marketing strategist that helps entrepreneurs create brands that captivate and convert to disrupt their industry. With 7 years of experience working as a brand manager, a degree in strategic communications, and the work she's poured into developing her own business, Steph helps brands gain the clarity they need to build impactful, sustainable businesses. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand!In this episode, we’re talking about #momlife, entrepreneurship, and how it all fits together and why a solid support system is especially important when you’re a working parent. We also talk about Steph’s business model and how she helps entrepreneurs stand out in a crowded market and get super clear on their message to really be able to make an impact in their own unique way.For show notes and more visit: <a href="https://pinegateroad.com/podcast-88" rel="nofollow" target="_blank">https://pinegateroad.com/podcast-88</a>

Episode 88: Making An Impact Through A Memorable Brand with Steph Weber

The Aligned Business® Podcast dives into how you can live life in complete alignment with who you were meant to be — with a business that supports it. In the show, host Kelsey Kerslake brings you into her world as a work-from-home mom of a two, CEO of the personal branding agency Pinegate Road, and life &amp; business coach for online business owners. She shares candidly about her own life and choices when it comes to aligning your life to your unique values, and brings on guests to share their insights into life and business. Remember: Life &gt; Biz.

I just started listening this week &amp; each episode is packed with valuable information and actionable advice. I’m very impressed and look forward to listening to all the episodes.

Podcast packed with value

I love Kelsey’s upbeat and educational pointers here on Behind The Brand. It’s my favorite podcast to listen to while taking a walk when I still want to feel “productive”

The best ladyboss resource

The Aligned Business® Podcast with Kelsey Kerslake of Pinegate Road

Kelsey Kerslake

Today going over my first year of running a creative business full-time! I’m going over what what I learned and what the first year looked like being a full-time entrepreneur. Retrospect is proving to be a very good teacher. While it’s been a great year, have a listen to my year in overview and what I learned from hiring experts when you need them and making self-care a priority.Topics we cover:— First year of going into business full-time and being your own CEO— Financial Advice for the first year — Hiring out Help— Importance of Planning — Differentiating yourself and your business— Hiring a Business Coach— Hiring experts to help you as a person, not just the business— My self-care and health journey with an auto-immune disease— Self-care routines and rituals like meditating and journaling and initiative eating— How creating a schedule as a freelancer helps ensure self-care and a successful business— Lowlights and Highlights of the year (and not the kind you get at the hair salon)

Episode 44: One Year of Running a Creative Business, with Kelsey Kerslake

I'm so excited for the episode this week! I'm sharing some exciting news about Pinegate Road and what this business has been able to accomplish over the last year. Plus I'm sharing some tips about what you can do for your business. Spoiler alert: I'm talking about that not so dirty word...money! After I recorded this episode I also decided to do a little bonus holiday Q+A session as well! So much info this week and I'm beyond excited to share it with you guys! Enjoy!

Episode 65: Tips on Reaching Consistent 5-figure months, Plus a Bonus Q+A!

I have such a special guest chatting with me today! Rachelle Demoskoff is a fellow graphic designer, brand strategist and my very first mentee! Rachelle essentially helped me develop the Pinegate Road Academy for creative entrepreneurs.  She is a perfect example of a business owner taking a leap in investing in coachings and mentorships to grow her business, and seeing her investments pay off within months.  If you’re interested in hearing how Rachelle went from the 8-5 corporate grind to growing her business and brand with simply reaching out and connecting with fellow entrepreneurs for guidance, this episode is for you!  If you like what you hear make sure to head over to Rachelle’s instagram page, 86thandtrend, for a special offer for Pinegate Road listeners!

Episode 58: Making Investments for your Business

Today we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a journey and allows you to build relationships organically with prospective clients.  Christine reveals what makes good copy successful, mistakes to be avoided, and what to look for in a copywriter if you’re in the search for your business.  If you’re interested in our chat today, head to her website (http://christineblubaugh.com/5steps) and check out her free guide: “5 Steps to Copy that Stands Out &amp; Sells.” Thanks for listening!

Today we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a journey and allows you to build relationships organically with prospective clients.  Christine reveals what makes good copy successful, mistakes to be avoided, and what to look for in a copywriter if you’re in the search for your business.  If you’re interested in our chat today, head to her website (<a href="http://christineblubaugh.com/5steps" rel="nofollow" target="_blank">http://christineblubaugh.com/5steps</a>) and check out her free guide: “5 Steps to Copy that Stands Out &amp; Sells.” Thanks for listening!

Episode 54: Creating copy that sells for your online presence

Nicole Jackson

Happy New Year everyone! I'm so excited to be back after a relaxing break to have this guest on the podcast. Her name is name is Nicole Jackson, and not only is she a business coach, she is MY coach. She has been along my side guiding and mentoring me as I built my agency and I can't say enough about her ideas, wisdom, and just overall greatness when it comes to growing a business.  If you want to strategically grow your business and hear how Nicole helped me do it, this episode is an absolute must! After you listen make sure to head over to theprojectdesigner.com/agency-first-step to get a free PDF on helping you build and grow your agency!

Happy New Year everyone! I'm so excited to be back after a relaxing break to have this guest on the podcast. Her name is name is Nicole Jackson, and not only is she a business coach, she is MY coach. She has been along my side guiding and mentoring me as I built my agency and I can't say enough about her ideas, wisdom, and just overall greatness when it comes to growing a business.  If you want to strategically grow your business and hear how Nicole helped me do it, this episode is an absolute must! After you listen make sure to head over to <a href="http://theprojectdesigner.com/agency-first-step" rel="nofollow" target="_blank">theprojectdesigner.com/agency-first-step</a> to get a free PDF on helping you build and grow your agency!

Episode 66: Strategically Managing and Growing Your Agency with Nicole Jackson

Ashley Beaudin

Do you ever worry that everyone else has it all figured out and you don’t? Ashley Beaudin is the founder and creator of The Imperfect Boss, a social media movement of people sharing some of the imperfections behind their businesses. In a world where people mostly share their perfect moments and highlight reels, it’s really refreshing to hear some of these stories and understand that we’re not alone in the messier sides of our businesses. Ashley is an expert at building community through social media and has great advice for putting yourself out there, making movements, and working towards your dreams.

Episode 28: Making and Marketing Social Movements with Ashley Beaudin

Jessica Baker

Cheers to our most listened to episode of all time! This week we are sharing a top episode from our archives. Episode 7 has been downloaded more than twice the amount that any other episode has, and it's for good reason! No matter if we are working a 9-5, side-hustling to make that our full-time job, or working full-time at our own business, healthy eating and taking care of yourself can be a tricky something to do. In this episode, Jessica shares her experience with the Whole 30, and I do as well! We go into how to live a healthy and balanced lifestyle when you're working a 9-5, and what that looks like for each of us: Jessica working the 9-5, and Kelsey (the host) working full time at home on her own business.

Encore, Episode 7: Health and Wellness for the 9-5 Grind, & a Whole 30 with Jessica Baker

Jamie Starcevich

Are you ready to start growing a team for your business? I’ve always felt a real kindred connection with today’s guest, Jamie Starcevich of Spruce Road. Although she doesn’t offer web design anymore, we have somewhat similar design businesses. We talk about so many things and she shares her insights into managing teams, working from home, moving around while she grows her business, and the transition from working in-house design studio jobs to starting her own business. I also found out in this interview that Jamie is pregnant so she was able to talk about running her business while getting ready to be a mom.

Episode 13: Growing a team for your business, with Jamie Starcevich of Spruce Road

This week I'm discussing a topic that can be so simple yet so painstakingly hard...coming up with a name for your business! I'm in Boulder, Colorado this week for a mastermind with Megan Baker (Meg K the VA) and we both share our stories when it came to naming our businesses.  It's a short episode but loaded with tidbits of advice if you're having trouble coming up with a name or if you're thinking about rebranding your current business. Enjoy!

Episode 55: How to Name Your Business, and the Story Behind the Name Pinegate Road

In this episode, CEO and Founder of Pinegate Road, Kelsey Kerslake goes live to share about the changes that have been happening behind the scenes with the business. She'll discuss the shifts that have been happening over the past several months, and the new direction the agency is heading in for 2018 and beyond.

Episode 48: Moving from a Studio to an Agency Business Model, Pinegate Road updates for 2018!

Eryn Goldman

Could hiring a business coach be the next step in unleveling your business? Eryn Goldman is a business and marketing specialist through her business Eagle + Mouse. She really built her business around relationship building and she has great advice for being really intentional about this when it comes to marketing your business in a non-sleazy way. If you’re thinking about hiring a business coach or are wondering what a business coach can do for you, Eryn provides a lot of clarity on this. And she also talks about the limitations of group programs and when one-to-one support might be the right next step.

Episode 22: Business Coaching 101 with Eryn Goldman

Jenni Heffernan Brown

We are so excited to have Jenni Heffernan Brown on the show today! Jenni is a founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while we were in grad school and we both have our Masters in Fine Arts. Listen in to hear our similarities and Jenni’s journey as a creative entrepreneur as how she feeds her creativity! Topics we cover:— How Prim’d Marketing came to be — How to find your voice with podcasting and blogging— Finding collegiality — Being an artist and creating for the sake of creating and for  fun— Balancing art and client work and creating without deadlines — The stages of business from its conception to adolescence and beyond — Offerings for clients at different stages of their businesses— How to support Clients new in their businesses as a brand strategist and designer— Prim’d’s Golden Hour offering for new clients and Pinegateroad’s First Steps to Freelance offering for new clients — The importance of data and science in branding— How it’s okay to start working before you have the shiny website and marketing plan— Going through the brand plan process as the brand strategist and finding brand values— How brand values evolve but the core essence stays the same throughout a brand’s life—How Jenni and business partner, Sophie, have fun with their clients with their Newsletter — Applying business values and strategies to your marriage

Episode 47: Feeding Your Creativity As a Business Owner with Jenni Heffernan Brown

Liz Maute Cooke

Are you curious how people expand their businesses to open a brick and mortar shop? Liz Maute Cooke of Lionheart Prints explains her journey from creating her prints as a fun hobby to building it up to where it is today. She now has a storefront in New Orleans that you can go visit and shop from in-person. Liz goes really in-depth about how she actually built Lionheart Prints and she has great insights into what it takes to be successful with a product-based business.

Episode 25: Opening a brick and mortar store, with Liz Maute Cooke of Lionheart Prints

Autumn Hachey

Do you want to live a creative life while working a corporate job? Autumn Hachey does content marketing for Leon’s Furniture and she got to where she is without a degree or much experience. Her story is proof that if you have a big dream, then tenacity, creativity, and hard work will help you get there. She has great advice for turning your corporate job into your dream job and creating compelling content marketing for your business.

Episode 21: Social media, marketing, and working for corporations with Autumn Hachey

Jordan Brantley

Do you want to solidify your brand or grow your personal brand? Jordan Brantley is the owner and founder of The Business Bar. She's a branding expert and this episode is full of insights about building the brand of your creative business. We talk about why laying strong foundations for your brand is absolutely critical for everything else you do in your business - and that that includes much more than just a logo. We also discuss how we’re both differentiating our personal and professional brands online. This episode is a long one but it’s packed full of useful advice and interesting peeks into her business journey.

Episode 14: Owning your expertise with Jordan Brantley of The Business Bar

Ilana Griffo

I have one of my close friends on this week, Ilana Griffo! If you're a long time listener, she has been with me on my podcast before but today she is promoting her brand new book "Mind Your Business." It's a book all about taking your creative passion and turning into a full time and successful business. We chat about the crazy process of writing and publishing a book, how to focus creative energy throughout your life, and how to really harness all of your creative potential and turn it into a successful business.  Make sure to grab her new book and enjoy the episode!

Episode 68: Turning Your Passion into Business with Ilana Griffo

Megan Moran

Are you struggling with your personal style? It’s an area of my life (and really, my business) that I’ve been neglecting for the past few years which is why I’m especially excited for today’s episode. I really wanted to talk about personal style in relation to finding your happiness in your life and growing your business, alongside tips and tricks for finding your personal style if you’re in a place of transition or just need to figure out your personality when it comes to what you put on your body. Megan Moran is a Cleveland native and she has so much great advice for finding your personal style. She is the owner of The Style Foundry Cleveland and she runs a mobile boutique out of a truck that she brings to special events and personal styling appointments.

Episode 27: Finding your personal style with Megan Moran

Jess Levitz

Are you curious about how other designers run their freelance business? Jess Levitz os one of my mastermind members and a hand letterer extraordinaire! She’s the owner of June Letters Studio and also started the inspiring FreelanceWisdom.com website. We sat down to have an in-depth conversation about her journey working for brands to transitioning into freelancing. Jess shares really valuable insights into preparing for big life changes as a freelancer, creating stability in your freelance business, and getting started with hand lettering.

Are you curious about how other designers run their freelance business? Jess Levitz os one of my mastermind members and a hand letterer extraordinaire! She’s the owner of June Letters Studio and also started the inspiring <a href="http://FreelanceWisdom.com" rel="nofollow" target="_blank">FreelanceWisdom.com</a> website. We sat down to have an in-depth conversation about her journey working for brands to transitioning into freelancing. Jess shares really valuable insights into preparing for big life changes as a freelancer, creating stability in your freelance business, and getting started with hand lettering.

Episode 19: How to run a freelance design business with Jess Levitz

Kate Baird

Who is into bullet journaling? Are you wondering what that is? Today I have Kate Baird on the show, and she will be sharing about how she uses bullet journaling to keep up with so many different things going on in her life. Kate is also sharing about her journey going from architecture, to web design, and finally finding her favorite career in real estate. If you are thinking about switching up careers, have switched up careers, or are just wanting to try new hobbies that are outside the realm of what you normally do, this is a great episode for you to listen to. Kate is amazing at trying out new things, and going with the flow. I think we can all learn something from how she goes about moving towards the next steps in her life.topics we cover:— Kate's past and how it has influenced where she is today in her career— Learning about the realities of going into a certain educational program. What you thought the program would be like, and what it was actually like.— Starting a blog, and how that can transition into new passions and possibly even a career.— Doing contract work through another company as a means to grow expertise and eventually go out on your own.— How blogging can be a way to process your life— Starting new things, and how that can add value to your life and happiness— All about bullet journaling! CLICK TO 32:58 in the show if you just want to listen about bullet journaling.— How to go from 'knowing' about bullet journaling to doing it yourself— Tip from Kate: search #bulletjournal for ideas on twitter, pinterest, and instagram!

Encore Episode: Bullet Journaling and Switching Careers with Kate Baird

Kelsey Cronkhite

What does life look like six months into running my business? That’s what I’m going to be sharing with you in today’s episode. Also, because it’s the beginning of the year I wanted to talk about my word of the year and how I’m building that into my business. This was a really good chance to catch up with all of you and I’m also sharing my insights about growing a confident business. These are the strategies and ideas I’m experimenting with this year and they might be helpful for you too!

Episode 26: Building a Confident Business with Kelsey Cronkhite

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