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Up Next

Updated 13 days ago

Business
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with Gabriella Mirabelli

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with Gabriella Mirabelli

iTunes Ratings

25 Ratings
Average Ratings
25
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0
0
0

Unique Content

By Rupert Pumbkin - Mar 02 2017
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It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

Smart, Savvy and Singular

By iheargood - Nov 02 2016
Read more
Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.

iTunes Ratings

25 Ratings
Average Ratings
25
0
0
0
0

Unique Content

By Rupert Pumbkin - Mar 02 2017
Read more
It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

Smart, Savvy and Singular

By iheargood - Nov 02 2016
Read more
Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.
Cover image of Up Next

Up Next

Latest release on Oct 22, 2020

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with Gabriella Mirabelli

Rank #1: Shoshana Zuboff: The Age of Surveillance Capitalism

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Today we’re speaking to Shoshana Zuboff, professor emerita at Harvard Business School. She has just released THE AGE OF SURVEILLANCE CAPITALISM: The Fight for a Human Future at the New Frontier of Power, a book sure to become an authoritative voice on the emerging economic logic that is shaping more than just our buying behaviors.

Today she explains what surveillance capitalism is, what it means and why the Facebook / Cambridge Analytica scandal was just the tip of the iceberg.

We also talk about the moral relativism of Google’s “Do No Evil” (updated recently to “Do the Right Thing.”).

Topics include:

  • How technology companies manipulate our personal data
  • How the dot com bust helped to fundamentally change the nature of capitalism
  • What ‘behavioral futures’ are and why they’re so valuable
  • Why the design of smart homes has changed
  • The relationship between predicting future behavior and influencing it
  • How regulation can help mitigate the power and influence of large technology companies on our government

Shoshana Zuboff is an author and scholar whose new work, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, integrates her lifelong themes: the digital revolution, the evolution of capitalism, the historical emergence of psychological individuality, and the conditions for human development. Zuboff is also the author of the seminal In the Age of Smart Machine: The Future of Work and Power and the influential The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (with James Maxmin), along with many scholarly and popular articles. Her 2015 scholarly paper, “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization” was the recipient of the Best Paper Award from the International Conference of Information Systems Senior Scholars in 2016.

Zuboff received her Ph.D. in social psychology from Harvard University and her BA in philosophy from the University of Chicago. She joined the Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the HBS faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at the Harvard Law School. Zuboff has been a frequent contributor to the Frankfurter Allgemeine Zeitung writing at the intersection of capitalism and the digital, as well as a featured columnist for both Fast Company and BusinessWeek Online.

Learn more about Shoshana Zuboff:

The post Shoshana Zuboff: The Age of Surveillance Capitalism appeared first on Up Next.

Jan 31 2019

41mins

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Rank #2: Joe Hall: Shaping Tomorrow’s Creative Thinkers

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Joe Hall is the founder and President of Ghetto Film School – an award-winning nonprofit that teaches and empowers the next generation of storytellers. In today’s episode, Joe reveals everything we need to know about his groundbreaking program, talks about how its approach differs from mainstream youth programs, and tells us why we need to stop perpetuating poverty and start cultivating America’s young creative thinkers.

Topics include:

  • Why shaping creative thinkers is in America’s national interest
  • Social control, institutionalized racism, and perceptions of art
  • How to really address the issue of diversity in the U.S.
  • Removing labels like “victim” and “disadvantaged”
  • Why teenagers crave authenticity and not poverty porn
  • Why you can’t teach a child unless you love a child
  • How the skills learned in Ghetto Film School transcend beyond film

In June 2000, Joe Hall founded Ghetto Film School to educate, develop, and celebrate the next generation of great American storytellers. Through his leadership, GFS opened The Cinema School in September 2009 – a select-admissions NYC public institution that is the nation’s first film high school. Both are located in the South Bronx neighborhood where Joe has lived and worked for the last 20 years. In 2005, NYC Mayor Michael R. Bloomberg presented Joe with the Mayor’s Award for Arts and Culture, alongside Wynton Marsalis and Poet, Laureate Billy Collins. Joe is a published writer on youth development and arts education, a documentary film producer, and holds a Master’s degree in social administration from Columbia University.

Learn more about Joe Hall:

The post Joe Hall: Shaping Tomorrow’s Creative Thinkers appeared first on Up Next.

Nov 16 2017

32mins

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Rank #3: Sergey Blyashov: Bringing Live Streaming to Youth Sports

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Sergey Blyashov is the founder and CEO of MVPCAST – a youth sports app that can stream and share live sports events in real-time (and HD quality) with just a smartphone. Users can also post match recaps, create highlight reels, and gain instant access to game statistics. In today’s episode, Sergey tells us everything we need to know about MVPCAST’s cool technology, and reveals how – and why – he combined his background in computer science and cloud technology with his love of sports and family.

Topics include:

  • Sergey’s marketing and launch strategy for this new technology
  • How broadcasting works
  • Compatibility across platforms, cameras, and different users
  • How sports recruiters can use this technology to find promising players
  • Social media integration and intergenerational family use
  • Linking and collaborating with other big brands for mutual benefit

Sergey Blyashov is a technology executive with over 20 years of executive, operations, and technology experience in cloud-based environmental and health and safety (EH&S) management software. His latest work has been with his new company MVPCAST. Sergey has a proven track record of excellent leadership skills in technology and service organizations. He specializes on building in-house and off shore teams, and creating full life cycle for SaaS and PaaS.

Learn more about Sergey Blyashov:

The post Sergey Blyashov: Bringing Live Streaming to Youth Sports appeared first on Up Next.

Jul 26 2018

26mins

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Rank #4: Jack Myers: Designing a Brighter (and Equal) Future

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Today we’re speaking to author and MediaVillage founder Jack Myers about his groundbreaking career as a media ecologist. During the conversation, Jack breaks down his company’s founding principles, unpacks his content selection process, and sheds light on what he thinks is missing from the media industry at large. We also talk about his new book The Future of Men, and examine the masculinity crisis simmering within the #MeToo movement and society itself.

Topics include:

  • Jack’s thoughts on the future of media, automation, and machine learning
  • How to run a media company in a new way
  • Focusing on innovative articles and knowledge building
  • The eleven areas of content priority (and how to master them)
  • Brand safety in light of recent developments in the industry
  • Jack’s actions within the women’s rights movement

Jack Myers is the nation’s leading Media Ecologist, an Academy and Emmy Award nominee for Best Documentary Feature, author of four books, executive producer of GE Focus Forward Films, and winner of the Tribeca Film Festival Disruption Award. His honors include the George Foster Peabody Award, International Book Awards for Youth Issues and Women’s Issues, and a World Music Award. Prior to launching MediaVillage in the heart of the 2009 economic collapse, he studied and chronicled the business of media, advertising, marketing and entertainment for four decades, building an unequaled record of forecasting new technologies and their impact on culture, society, and business. Jack considers himself a disruptor who has developed, tested, and implemented a dozen innovative business models as an employee, collaborator, and partner with companies as diverse as General Motors, Coca-Cola, Microsoft, Aegis Group, ABC Radio, CBS-TV, Turner, and AT&T.

As a futurist, Jack is a sought-after speaker on the technology-led transformation of business, culture, society, and relationships. His 2016 book and TEDWomen Talk on The Future of Men anticipated the #MeToo movement and shift in gender politics. MediaVillage hosts and manages more than 60 corporate thought-leadership sites, and is where the media and advertising industry gathers online for knowledge on transformative innovation, leadership, and growth. Jack’s non-profit Jacaranda Foundation underwrites and supports several industry diversity and inclusion initiatives under the Jack Myers Knowledge Exchange brand.

Learn more about Jack Myers:

The post Jack Myers: Designing a Brighter (and Equal) Future appeared first on Up Next.

Jun 07 2018

36mins

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Rank #5: Jason Burke: How The Television Industry Can Harness Digital Sales Methods

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Today we’re talking to Jason Burke (clypd’s VP of Strategic Development) about how big players in the television industry can start harnessing digital sales methods. During the conversation, Jason also breaks down the best ways to forecast audiences, tells us everything we need to know about clypd and advertising technology, and explores how to use software to create stronger relationships and better transactions between buyers and sellers.

Topics include:

  • Using data to predict the future (and create an effective ad schedule)
  • Programmatic TV and programmatic advertising
  • New methods to approaching sales in the TV world
  • What demographics will really look like in the future
  • What makes clypd stand out from its competition
  • Important factors and forecasts that go into the launch of a new television show

Jason Burke is VP, Strategic Development for clypd, a Boston-based startup building and advertising technology platform exclusively for the TV industry and designed to empower media companies with actionable sales tools. In his role, Jason focuses on forward-looking platform strategy and corporate development activities. As one of the first employees at clypd, Jason spent over three years as VP, leading the product and operations teams in bringing innovative products to the $220B television advertising market. Prior to clypd, Jason spent six years building ad technology products for online video at ScanScout and Tremor Video where he was responsible for product management, technical strategy and operations efforts. Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

Learn more about Jason Burke:

The post Jason Burke: How The Television Industry Can Harness Digital Sales Methods appeared first on Up Next.

Dec 14 2017

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Rank #6: Todd Achilles: Revolutionizing The World of Broadcast Television

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As the President and CEO of Edge Spectrum, Todd Achilles is revolutionizing the world of broadcast television. Today he shows us how he does it. Todd also weighs in on net neutrality, explores how high speed broadband can be an equalizing force across social class, shares his thoughts on the future of broadcasting and mobile services, and so much more.

Topics include:

  • A behind-the-scenes look into Edge Spectrum and its position in the broadcasting world
  • Unlocking broadcasting through the Internet (and the dissemination of information)
  • Democratizing how information is distributed and available
  • Global distribution of media (and the relationships between continental networks)
  • The future uses of voice commands

Todd Achilles is the President & CEO of Edge Spectrum, Inc. Todd has spent his career in product, engineering, marketing, and sales roles within the tech and telecom sectors. Previously, Todd was VP/GM for Consumer Mobility at Hewlett-Packard where he led the worldwide business unit as well as HP’s global connectivity initiatives. At HTC, Todd was employee number two and led the Americas region where he grew the smartphone leader to over a billion dollars in revenue. At T-Mobile, Todd led the product management team and was responsible for a $2B devices portfolio and 16M mobile devices per year.

Todd also serves as a principal at Xanthus Energy Partners, which applies next generation connectivity to make energy demand more responsive. A former U.S. Army tank officer, Todd holds two U.S. patents and is an American Marshall Memorial Fellow. He is board vice chair of City Year San Jose/Silicon Valley, an education-focused nonprofit that unites young people for a year of public service in under-resourced schools. Todd received his BA from Claremont McKenna College, his MBA and MAIS from the University of Washington, and MPA from the Goldman School of Public Policy at UC Berkeley where he also serves as a lecturer.

Learn more about Todd Achilles:

The post Todd Achilles: Revolutionizing The World of Broadcast Television appeared first on Up Next.

Apr 05 2018

21mins

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Rank #7: Peter McCarthy: Gaining Deeper Insight Into Amazon Algorithms

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As the Co-founder and Chief Product Operator at OptiQlyPeter McCarthy helps everyone from independent publishers to industry giants realize the full sales potential of their books, ebooks, and online products. In today’s episode, he takes us behind the scenes at OptiQly, shows us how to manage increased competition in the online space, pores over the future possibilities of publishing, and much more.

Topics include:

  • OptiQly’s role in publishing today (and the future)
  • How merchandising books will continue to evolve
  • Gaining deeper insight and interpreting Amazon algorithms
  • Factors and platforms that help generate online products
  • Why books are often misaligned from their marketing

Peter McCarthy is the Co-founder and Chief Product Officer at OptiQly, where he oversees service and product development across the company. OptiQly helps marketers interpret dozens of signals and ranking factors that impact sales performance at online retailers, such as Amazon. Peter is a multi-channel marketer and digital strategist with over two decades in the cutting edge of web development, digital publishing, eCommerce, distribution, and digital marketing. He frequently writes, speaks, teaches, and comments on the latest developments in trade publishing, technology, and marketing.

Learn more about Peter McCarthy:

The post Peter McCarthy: Gaining Deeper Insight Into Amazon Algorithms appeared first on Up Next.

Oct 19 2017

31mins

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Rank #8: Cortney Harding: How Virtual Reality Will Shape the Future of Education and Creative Strategy

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Today we’re speaking to Friends With Holograms founder Cortney Harding about the past, present, and future of virtual reality. During the conversation, we take a look at the shifts happening in technological consumption today and debate whether or not VR technology can create a more “human” approach to the way we retain information. Cortney also shares the work she does at Friends With Holograms, and reveals why companies should consider her agency’s exciting shift in education and creative strategy.

Topics include:

  • The shift from active consumption to passive consumption
  • How VR breaks media distraction through full immersion
  • Multiple screen use and consumption habits today
  • The real reasons 3D televisions and glasses didn’t quite catch on
  • How to self-direct your own virtual reality experience
  • Can VR bridge social gaps and cultivate empathy?
  • The most significant advancements happening in VR
  • Common misconceptions between augmented reality and virtual reality
  • Self-care and high-productivity hacks

Cortney Harding is a professor, author, and the founder of Friends With Holograms, an agency that helps brands, advertisers, and entertainment companies understand VR and other emerging technologies. Cortney teaches a series of seminars that explain best practices for using VR, creating content, and staying up-to-date on the latest technical developments in the space. She also offers consulting for brands and agencies who want to make the leap into VR, using her deep network of connections to put them together with the best partners to make their visions a reality.

Prior to launching Friends With Holograms, Cortney worked on partnerships for Moth+Flame VR, which has produced content for brands like AT&T, Ram Trucks, and Discovery Communications. She spent several years consulting for music-tech companies and before that, served as the music editor at Billboard Magazine. Cortney has released two books and is a professor at the Clive Davis School of Music at NYU. She has been a frequent speaker at conferences like SXSW, Further Future, VRDC, VRLA, and Creative Tech Week. She is also the co-founder of Dreamfuel, a crowdfunding startup that helps athletes and teams raise money for their training and equipment needs while engaging with a wider community of fans and supporters.

Learn more about Cortney Harding:

The post Cortney Harding: How Virtual Reality Will Shape the Future of Education and Creative Strategy appeared first on Up Next.

Feb 01 2018

41mins

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Rank #9: Sonja Perkins: Invest In Companies (and People) That Move The World Forward

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For almost thirty years, award-winning investor, advisor, and philanthropist Sonja Perkins has been one of the biggest voices in technology and a driving force for women’s rights. In today’s episode, we take a look into the latest trends in the world of venture capitalism, explore exciting movements in AI and blockchain technology, dive deeper into Sonja’s own personal investing process, and so much more.

Topics include:

  • The real possibilities for AI technology
  • What it really means to be a woman entrepreneur
  • The key differences between men and women entrepreneurs
  • Why women need to expand their vision
  • How Project Glimmer is empowering teenage girls
  • How Sonja got into programming and social media in the late ‘80s

Sonja Perkins is considered one of the best performing and most senior leaders in venture capital and has been investing in technology for almost 30 years. She is the founder of The Perkins Fund, a venture capital fund that invests in people and companies that matter. She began her career at TA Associates, joined Symantec, and then Menlo Ventures. At the age of 29, she became the youngest General Partner in Menlo’s history.

Sonja is the founder of Broadway Angels and Project Glimmer, an investment group made up of world-class investors and business executives who all happen to be women. She has invested in start-ups – including Acme Packet, F5 and McAfee Associates – that have achieved multi-billion-dollar valuations. Sonja was ranked among the 100 Most Powerful People in Finance in the World by Worth Magazine. Sonja graduated, with Distinction, from the McIntire School of Commerce at University of Virginia and received her MBA from the Harvard Business School.

Learn more about Sonja Perkins:

The post Sonja Perkins: Invest In Companies (and People) That Move The World Forward appeared first on Up Next.

May 31 2018

40mins

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Rank #10: Michael Borys and Alex Lieu: Unraveling The World of Interactive Gaming

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In today’s episode, 42 Entertainment’s Michael Borys and Alex Lieu reveal the inside scoop behind their mysterious story game, 49Boxes. During the conversation, they unveil what audiences can expect when jumping into their interactive narrative rich with history, magic, love, and crime. Michael and Alex also talk about their previous work for Disney, and explore the true value of real and tangible experiences in a world dominated by computers.

Topics include:

  • Why it’s important to bring audiences back into a physical world
  • The funding process of interactive gaming (or lack thereof)
  • Why unique, real-life interaction matters
  • Differences between the 49Boxes’ experience and other comparable puzzle games
  • The scalability of games (and whether or not 49Boxes could become a franchise)
  • Human and real time play (and its role in the digital world)

Michael Borys leads the interactive design team at 42 Entertainment. He is responsible for all online, mobile and real-world puzzles, games and social activities. From scores of casual games found throughout 42E’s projects such as TRON’s ‘Space Paranoids’ and the Dark Knight’s ‘Sitting Ducks’ to amazing real life collaborative scavenger hunts like the one held in the dead of night on Alcatraz Island, Michael always strives to give the audiences new experiences in fun. From 1996 to 2000, he led various teams within the Disney Company and helped in the creation of the original Disney’s Daily Blast online. In 2000, Michael teamed up with Alex Lieu at 3pinmedia to work on major projects for Disney Imagineering and the Disney Theme parks, as well as create animations and games for television and the web.

Pushing the boundaries of traditional entertainment and social gaming while re-defining the rules of digital and real-world play, Alex Lieu serves as both Creative Director and Lead Experience Design Director for 42 Entertainment’s award-winning projects. From sending scores of Batman fans to mysterious locations where mobile phones were buried inside Joker-themed cakes, to leading players through a scary dilapidated warehouse leading to an ultra-secret Nine Inch Nails performance, Alex is constantly searching for new ways to immerse audiences and weave them into fiction. He pioneered immersive storytelling techniques that blend the digital and real to create “events” in fictional worlds that attract massive participation.

Learn more about Michael Borys:

Learn more about Alex Lieu:

The post Michael Borys and Alex Lieu: Unraveling The World of Interactive Gaming appeared first on Up Next.

Mar 22 2018

28mins

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Rank #11: Darcy Antonellis: Uncovering The Future of Video

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Today we’re talking to Darcy Antonellis (the award-winning CEO of VUBIQUITY) about the future of video, and explore how it will play a pivotal role in both communication and entertainment. During the course of our conversation, Darcy takes us behind the scenes at VUBIQUITY, talks about emerging trends in voice technology, and examines the push and pull between resolution and bandwidth.

Topics include:

  • The driving factors behind Darcy’s move to VUBIQUITY
  • Darcy’s engineering background and how it helps her in her current role
  • The relationships between tech, critical mass, and popular culture
  • Tension between video burden and platform strength
  • Darcy’s experience combatting piracy
  • The new era of voice technology (and what this might enable in the future)

Darcy Antonellis is a seasoned, award-winning leader recognized for her innovations and impact in the media and entertainment technology space. As CEO of VUBIQUITY, the leading global provider of premium content services and technical solutions, Darcy works with content creators and distribution services to provide solutions that make content easily accessible to consumers on any platform including digital, OTT and on-demand. Since assuming her role as VUBIQUITY’s CEO in January 2014, Darcy has overseen several acquisitions that have impacted the industry and secured VUBIQUITY’s value and leading position as the only true end-to-end content service provider. Other strategic initiatives by Darcy include facilitating key corporate partnerships as well as the launch of the company’s AnyVU Cloud platform.

Prior to joining VUBIQUITY, Darcy served as President and Chief Technology Officer at Warner Bros. She held a number of management roles at CBS network operations in New York and Washington, D.C. news bureaus where she worked on projects in Saudi Arabia and in Kuwait during the Gulf War. She is a Class II Director on the Board of Cinemark. As a multinational patents holder, Darcy also serves on the advisory boards of Temple University’s College of Engineering and the Global Advisory Council for the professional Women’s Tennis Association (WTA).

Learn more about Darcy Antonellis:

The post Darcy Antonellis: Uncovering The Future of Video appeared first on Up Next.

Feb 15 2018

25mins

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Rank #12: Lina Srivastava: Transformational Change and Navigating Today’s Culture

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As a social innovation strategist and Founder of the Creative Impact and Experience Lab, Lina Srivastava has played a pivotal role in the engagement campaigns for some of the world’s most celebrated and award-winning documentaries. In today’s episode, Lina breaks down what transformational change and community centered design really mean, explores activism in today’s Millennial culture, takes us behind the scenes at CIEL’s most transformative projects, and so much more.

Topics include:

  • How to catalyze transformational change in your own community
  • Why Lina describes leadership as a process
  • Is the Millennial phenomenon restricted to first world youth?
  • Real activism vs. hashtag activism
  • Rejection of the past and the perpetual challenge of Millennials
  • The importance of community centered design thinking and navigating certain cultures
  • Lina’s thoughts on poverty porn and who gets to tell the story

Lina Srivastava is a social innovation strategist with over 15 years of experience working at the intersection of social action, community-centered design, and interactive storytelling. The founder of CIEL, Lina is the co-creator of the My City project, and the lead on the Transformational Change Leadership storytelling project, and has been involved in engagement campaigns for several documentaries, including Oscar-winning Born into Brothels, Emmy-nominated The Devil Came on Horseback, Oscar-winning Inocente, Sundance-award winning Who Is Dayani Cristal?, and climate change film How To Let Go of the World and Let Go of All Those Things Climate Can’t Change.

The former Executive Director of Kids with Cameras, and the Association of Video and Filmmakers, Lina has taught design and social entrepreneurship at Parsons, The New School of Design, and is on faculty in the Masters of Fine Arts Program in Design and Social Innovation at the School of Visual Arts, where she teaches media, engagement, activism, and innovation. Lina has been an advisor to Global Grassroots, Donor Direct Action, Studio Rev, Lakou Mizik, Tech4Good and Circle of 6 App, Electric South, and Colibri Center for Human Rights, and has provided strategic project design to a group of social impact organizations, including UNICEF, UNESCO, the World Bank, AARP, the U.S. State Department, and the Rockefeller Foundation.

Learn more about Lina Srivastava:

The post Lina Srivastava: Transformational Change and Navigating Today’s Culture appeared first on Up Next.

Jan 25 2018

24mins

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Rank #13: Jon Fitzgerald: Why Film Is a Powerful Tool for Activism

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As the founder of Cause Cinema, award-winning filmmaker Jon Fitzgerald is one of the biggest voices in social impact film production. He is also one of the founders of the Slamdance Film Festival. In today’s episode, we explore current trends in the film industry, and reveal why film is a powerful medium for social commentary and action. Jon also talks about why he started the Slamdance Film Festival, and breaks down the practical side of filmmaking.

Topics include:

  • Advice for aspiring filmmakers and the importance of resourcefulness
  • Translating and actualizing a film’s activism into something more actionable
  • Film as inspiration (even through darker subject matter)
  • Distribution, funding, production, and target audiences
  • The role of film in social commentary (and the range of topics that can be covered)
  • Jon’s move to American Film Institute (and the reasons for the change)
  • Jon’s take on enduring trends in film and festivals
  • A little about Jon’s book Filmmaking for Change

Cause Cinema Founder Jon Fitzgerald has twenty years of experience in the independent film, Internet, and film festival communities. He is a rare leader with a unique combination of skills. As a filmmaker with Cause Pictures, he has produced a number of award winning documentaries; and as a consultant, he has guided many independent film projects through the maze of festivals and hybrid distribution models.

As a co-founder of the Slamdance Film Festival (1995), he led the event the next two seasons before being named the Festival Director for the prestigious AFI Film Festival in 1997. After running AFI Fest for three years (1997-1999), he created a consulting business, guiding the launch of numerous film festivals (Bahamas, Lone Star, Orlando), directing many (Santa Barbara, Topanga Abu Dhabi, South Bay, Naples), and consulting to dozens more.

Learn more about Jon Fitzgerald:

The post Jon Fitzgerald: Why Film Is a Powerful Tool for Activism appeared first on Up Next.

Mar 01 2018

36mins

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Rank #14: Virginia Juliano: How To Streamline Your Streaming

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Virginia Juliano is the CEO of CobbleCord – a website and app that empowers people to take control of their own entertainment and streaming services. In today’s episode, we talk about all things streaming, and reveal everything you need to know about CobbleCord’s innovative approach to entertainment packaging. Virginia also discusses how to market on a budget, shows us how to tap into people’s curiosity, reveals her “light bulb” moment, and so much more.

Topics include:

  • The problem with discovery in the streaming world (and how to address it)
  • Breaking down the patented business process
  • Why Virginia wanted to bootstrap her business and keep it simple
  • How to market a service to a mainstream market
  • Business models for today (and the future)
  • CobbleCord’s user experience, target market, and findings
  • The Millennial trend that’s making a splash in streaming

Virginia Juliano is the CEO & Founder of CobbleCord – a free website and app that helps people ‘cobble together’ a personalized Meta-Bundle of online streaming services based on their personal needs. As a vocal supporter of customer empowerment in the entertainment space, Virginia’s mission is to help people become more comfortable playing an active role in the management of their entertainment and ‘get more bang for their streaming buck.’ She is focused on alleviating customer confusion in the marketplace regarding the many (and growing) streaming options out there, improving discovery of content choices, and guiding overwhelmed consumers through the cord-cutting process.

Virginia is a tech-savvy, strategic leader with an MBA, a metric-driven mindset, and creative sensibility. A digital native who is comfortable with disruption, she is an expert at launching cutting-edge products and bringing them to market and skilled in orchestrating complex marketing plans and partnerships across multiple stakeholders. She also has a proven track record of hiring, developing, and leading high-performance teams.

Learn more about Virginia Juliano:

The post Virginia Juliano: How To Streamline Your Streaming appeared first on Up Next.

Apr 19 2018

25mins

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Rank #15: Lexi Mills: Breaking Down Our Digital Bubbles

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Today we’re talking to award-winning digital marketing expert Lexi Mills about all things digital. During the conversation, we explore everything from blockchain and self-regulated data to search engine optimization and the limits of freedom in the Internet age. Lexi also stresses the importance of seeking expert opinions, and uncovers how the Internet shapes us as humans.

Topics include:

  • The unexpected links between our Internet history and our DNA and medical conditions
  • Interesting search data and its variables
  • Adjusting our perspective on Google searches
  • Bad actors in the data sphere
  • The potential role data plays in challenging gender bias (and others)
  • How SEO can be used in all areas of successful online campaigns

Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. She has built two international award-winning PR, SEO, Social Media & content teams. In 2016, Lexi gave a TEDx Talk called The Nature of our Digital Bubbles in which she dives into the conversation of the brand new digital world that we have created and what it means to analyze the data flooding us every day.

Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximize influence on human behavior. She applies this to external and internal communications alongside change management. Her research and journalism work focus on her innovative tactics alongside the ethics, risks, and potential of machine learning and AI within the sector of Internet search.

Learn more about Lexi Mills:

The post Lexi Mills: Breaking Down Our Digital Bubbles appeared first on Up Next.

Mar 15 2018

32mins

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Rank #16: Joe Fuld: How To Run a Winning Advocacy Campaign

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In today’s episode, award-winning political and advocacy advertising consultant Joe Fuld reveals how (and why) big brands are using advocacy campaigns in their marketing. He also breaks down the best tactics and strategies for increasing engagement in social issues, shows us what commercial enterprises can learn from political campaigns, and so much more.

Topics include:

  • The most important thing PR professionals need to know about the state of advocacy today
  • How marketing campaigns are similar to advocacy for social and political issues
  • Tactics and strategies for finding a unique, authentic thread in advocacy
  • How to open the engagement funnel for potential advocates
  • Approaching the social challenges of gaining awareness and organic reach
  • How Millennials are engaging and participating in advocacy campaigns
  • Why digital campaign tactics can be much more scalable than traditional tactics
  • The differences between an advocacy and an accountability campaign

Joe Fuld is the founder of The Campaign Workshop, a Democratic political consulting firm based in Washington DC. Joe is known for his creativity and commitment to the causes and campaigns that he works on. He has produced award-winning direct mail, digital and creative strategies for a long list of clients, including the American Cancer Society Cancer Action Network, the California Nurses Association, National Nurses United, Defenders of Wildlife, LIUNA, DC VOTE, The Pretrial Justice Institute, AFSCME, NRDC, Gay and Lesbian Victory Fund, as well as many other groups, candidates, and ballot measures.

Prior to becoming a Democratic political consultant, Joe served as the Northeast Political Director at the Democratic National Committee and managed 10 Democratic political campaigns throughout the country. Joe is a seasoned political trainer and facilitator. He has been the lead trainer for the Gay and Lesbian Victory Institute’s Candidate and Campaign Training School for over fifteen years. He also conducts trainings for many other groups and organizations. Joe currently serves on the board of the CAIR Coalition and The International Dyslexia Association.

Learn more about Joe Fuld:

The post Joe Fuld: How To Run a Winning Advocacy Campaign appeared first on Up Next.

Jan 04 2018

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Rank #17: David Holbrooke: Creating The Film Festival Of The Future

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Today we’re talking to award-winning documentarian and festival founder David Holbrooke about what it really takes to start and organize a successful film festival unlike any other. David also shares his philosophy on film and the arts, discusses his latest work with the Original Thinkers festival, and reveals some of his favorite cinematic moments in recent years.

Topics include:

  • Why David fell in love with film festivals (and how to pursue this path)
  • Finding the artist within each and every one of us
  • David’s first experience with true connection with his audience
  • The real role festivals play in the film industry
  • The process of curating films
  • Why less really is more when it comes to storytelling
  • A behind-the-scenes look into the Mountainfilm Festival

David Holbrooke first attended Mountainfilm in 1999, and was hooked when he saw Genghis Blues, followed by a performance by the film’s star, Kongar Ol-Ondar. David returned to the festival as a filmmaker several times with Live from Shiva’s Dance Floor, Time for a New God, Freaks Like Me,  and  A Redwood Grows in Brooklyn, which features acclaimed nature photographer James Balog. David’s feature documentary, Hard As Nails, was a Mountainfilm 2007 award winner.

Before he became a filmmaker, David spent a year in the dotcom world. For the first half of his career, he worked in television news, producing long-form pieces for The Today Show, CBS News, and CNN. David has been a contributing editor at  GQ  and written for The Huffington Post  and CNN.com. His production company, Giraffe Partners, is working on several documentaries.

Learn more about David Holbrooke:

The post David Holbrooke: Creating The Film Festival Of The Future appeared first on Up Next.

May 24 2018

33mins

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Rank #18: David Houle: Welcome To The ‘Shift Age,’ Our Data-Driven Future

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David Houle is a renowned futurist, thinker and keynote speaker. He spent more than 20 years in media and entertainment, in which he worked for NBC, CBS, and was a part of the senior executive team that launched MTV, Nickelodeon, VH1 and CNN Headline News. In addition, he co-authored This Spaceship Earth, a book that became the foundation for a global nonprofit of the same name. In this episode, we learn more about David’s career as a futurist, discuss the transition into what he calls the ‘Shift Age,’ the future of data, and the morality of technology. 

Topics include:

  • The role of a futurist and what it takes to become one
  • The death of the Information Age and the rise of the ‘Shift Age’
  • Why using art to spread data is more critical than ever before
  • How to manage change when change is accelerating rapidly
  • The morality of technology and artificial intelligence
  • And more

David Houle has delivered over 750 presentations and keynotes across six continents and authored 6 books. He has won numerous awards including Speaker of the Year award from Vistage International, the leading organization of CEOs in the world. He is often called the “CEOs’ futurist” having spoken to or advised 2,500+ CEOs and business owners in the past seven years.

Learn more about David Houle:

The post David Houle: Welcome To The ‘Shift Age,’ Our Data-Driven Future appeared first on Up Next.

Jul 05 2018

28mins

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Rank #19: David Kaplan: Uncovering the Media Industry’s Biggest Insights

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  • Today we’re speaking to David Kaplan, the Director of Industry Insights at Yext. He has an impressive career in media reporting, and today he reveals some of the biggest insights he’s learned along the way. We also break down emerging trends in the media landscape, talk about awareness and privacy online, take a deep dive into marketing and advertising, and take a look at the digital divide and today’s top technology.

    Topics include:

    • How automation has changed the nature of advertising
    • Target marketing and advertising
    • Push notifications and cookies (and if they’re an invasion of privacy)
    • The effortlessness of “online shopping”
    • How the influence of Voice affects our lives (and the Internet of Things)
    • Best practices for brand social media accounts
    • The emergence of AI tools and brand ethics
    • How to make websites user-friendly for the visually impaired

    David Kaplan has been a New York City-based journalist for over 20 years. He is also co-host of Yext’s weekly podcast CMO On The Go. He previously served as Managing Editor for  GeoMarketing from Yextand has held editor and reporter roles at AdExchangerGigaOm/paidContent, Adweek, and MediaPost.

    David has also written for Advertising Age, Broadcasting at Cable, Cranes to New York Business, the New York Post, New York News Day and the Boston Globe, as well as covered financial issues for the Bon Buyer and Worth Magazine.

    Learn more about David Kaplan:

The post David Kaplan: Uncovering the Media Industry’s Biggest Insights appeared first on Up Next.

Nov 29 2018

33mins

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Rank #20: Marcelle Karp: Maintaining Your Credibility and Values in the Ever-changing Media Landscape

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Marcelle Karp is the founder of Barb Magazine, a lifestyle site for women over forty. She produces the monthly stand up show, We Hope YOU Have Fun, which is hosted by her teenage daughter, author Ruby Karp. Marcelle also co-founded BUST in 1993, one of the flagship publications of third-wave feminism. Today, Marcelle shares her experiences in the publishing and television industries, from how the media has changed to the challenges women face in the workplace, even those as successful as herself.

Topics include:

  • Launching the feminist magazine BUST in the 1990s.
  • Marcelle shares her experiences of prejudice in the workplace.
  • What it’s like to start a publication in 1993 versus the present day.
  • Marcelle’s advice to younger generations looking to a grow a brand.
  • Ageism and how this reflects differently on genders.
  • Marcelle’s lifestyle site Barb Magazine, what it represents, and her vision for the future.

After leaving BUST to raise her daughter, Marcelle entered the corporate world while maintaining her creative soul. She published a book on knitting and continues to be a feminist force, occasionally performing, speaking on panels and conferences. The next We Hope YOU Have Fun show is February 12 at UCB East.

Learn more about Marcelle Karp:

The post Marcelle Karp: Maintaining Your Credibility and Values in the Ever-changing Media Landscape appeared first on Up Next.

Jan 18 2018

35mins

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Josh Sternberg. Does Digital Advertising Work?

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John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Josh Sternberg, a journalist covering media, tech and business is the editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

In this episode Josh and Gabriella tackle the thorny issue of whether or not the $325B business of digital advertising … actually works.

Topics include:

  • What is encompassed by the term “digital advertising” and why definitions are critical to an evaluation of digital advertising’s efficacy.
  • The two component parts one must consider when evaluating digital advertising’s effectiveness.
  • The current state of targeting – and where it’s headed.
  • The Lumascape – what it is, how it has evolved over time and what this evolution tells us.
  • How walled gardens and their behavioral targeting has avoided fraud and succeeded in avoiding many of the problems associated with programmatic digital advertising.
  • Why answering our central question with, ‘it depends’ … isn’t a cop out.

Learn more about Josh:

  • Twitter at @joshsternberg
  • See past issues (and sign up!) for the Media Nut newsletter: Media Nut

Related conversations with Josh

The post Josh Sternberg. Does Digital Advertising Work? appeared first on Up Next.

Oct 22 2020

34mins

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MaryLeigh Bliss & YPulse. 2020 Holiday Shopping: Unwrapped.

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Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.

What can we expect in 2020?

Thanks to the Covid19 pandemic, retail has gone almost entirely online … overnight.

What are consumers planning for the holidays and what does it mean for brands?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just completed a new survey on young consumers’ 2020 holiday shopping plans.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.

Topics include:

  • How young consumers are feeling about in person shopping and if there are any geographical differences in these feelings.
  • What types of gifts young consumers are thinking about buying and how these things compare to last year.
  • What supply chain issues mean for brands and how they should plan to insulate themselves from potential negative impacts.
  • Why brands might want to start lobbying Washington to pass another consumer stimulus payment.
  • How big box stores are catching up to Amazon – and which one is beating them at the online shopping game.
  • What messages brands should be leaning into when making their pitches to consumers.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

YPulse webinar on 2020 Holiday Consumer Trends

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

Related Consumer Research pages:

On Retail Trends During Covid19

On Brand Activism & The Young Consumer

On Attitudes About Home

The post MaryLeigh Bliss & YPulse. 2020 Holiday Shopping: Unwrapped. appeared first on Up Next.

Oct 15 2020

26mins

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Rick Lane: Creating a Safe, Secure & Sustainable Internet.

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  • Today we’re speaking with Rick Lane a strategic advisor and the CEO of Iggy Ventures LLC.

    Rick has worn many hats in his career including coordinating the development and implementation of 21st Century Fox and News Corporation’s public policy activities and serving as an executive producer for Mary Mazzio’s documentary film “A Most Beautiful Thing”.

    He’s an expert on the future of work, looking at how a range of technologies are fusing the physical, digital and biological worlds and how they impact all disciplines, economies and industries.

    Our conversation focuses on Section 230 of the 1996 Telecommunications Act.

    Topics include:

    • How the Communications Decency Act is related to National Security
      • How hostile governments are able to use our own laws as cover for geopolitical influence operations
    • Why platforms have an economic incentive to ignore illegal activity
    • Why the malfeasance we think of thriving on the “dark web” is actually happening, right now, the sunshiny space of social platforms.
    • If platforms are “publishers” and have a ‘duty of care’
    • How platforms’ large lobbying budgets and control of search algorithms is shaping legislation and public opinion.

    Rick joined News Corporation in 2001 as Vice President of Government Affairs and was promoted to Senior Vice President in 2004. As one of the company’s top lobbyists, Rick Lane played an integral role in shaping Fox’s legislative and regulatory strategy in Washington, D.C. for fifteen years. Prior to joining News Corporation/21st Century Fox, Rick was the Director of E-Commerce and Congressional Affairs for the U.S. Chamber of Commerce. Previously, he worked as at the law firm of Weil, Gotshal and Manges as the Director of Congressional Affairs and for the U.S. House of Representatives Appropriations Committee.

    During the 1990’s Rick also created the educational technology private-public partnership, Modern Educational Technology Center (METEC), and CyberSports, Inc, a for-profit corporation which created the leading college and university sports recruiting software. He has served in leadership positions on a variety of federal, state, local commissions and committees, including his participation as a member of the United States Trade Representative’s Joint Government-Private Sector Committee on Experts on Electronic Commerce. Rick also served on the Federal Trade Commission’s Advisory Committee on Online Access and Security and the Virginia Attorney General’s Online Safety Task Force.

    Follow & Learn More:

    LinkedIn

    A Most Beautiful Thing

    Previous Conversations with Rick

The post Rick Lane: Creating a Safe, Secure & Sustainable Internet. appeared first on Up Next.

Oct 08 2020

36mins

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TIME. The Work of Brand Evolution

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Today we’re speaking to Viktoria Degtar, Maya Draisin and Radhika Prakash. Viktoria is the Global Chief Revenue Officer at Time, Maya its SVP of progress marketing and Radhika the SVP of Brand and Strategy. Together these three impressive women form part of Time’s Sales and Marketing leadership team.

For almost a century, Time has been one of the most important cultural voices in the United States. This team is working together to make sure it continues to play a pivotal role in the cultural conversation of the next 100.

Topics include:

  • How the TIME consumer shapes the TIME strategy.
  • How TIME found success during COVID19 by identifying consumers’ pain points and creating solutions for them.
  • Why strategy planning isn’t looking five years ahead.
  • Why TIME doesn’t think in terms of one target demographic.
  • How TIME teams with brands to define KPIs and helps them better achieve their goals.
  • How an integrated leadership team can move mountains.
  • Why leaning into the organizational changes brought about by COVID19 might be just what a culture change effort needs.

About

Viktoria Degtar is the Global Chief Revenue Officer of TIME. In this role she oversees TIME’s partnerships teams around the world with a focus on modernizing the TIME brand. Prior to joining TIME, she was the Head of Sales and Marketing at Bloomberg Media, where she oversaw the success and consistent growth of its business in Europe, the Middle East and Africa. Before that, Viktoria was the VP of Sales at HuffPo and also held roles at Federated Media, Martha Stewart Living Omnimedia and the Financial Times.

Radhika Prakash is the Senior Vice President of Brand & Content Marketing at TIME, where she oversees brand strategy, insights, creative solutions and content marketing for the brand. Previously, Radhika served as the Global Head of Content Strategy & Media at BlackRock, where she was in charge of content strategy and the execution of media campaigns surrounding their complex portfolio. Prior to that she was at Pinterest where she was a founding member of the Creative & Brand Strategy team. Radhika began her career working in brand management in CPG and beauty, spanning experiences at L’Oreal, Elizabeth Arden and Unilever.

Maya Draisin is Senior Vice President, Progress Marketing at TIME where she leads the brand’s relationship with consumers and works on expanding the product offering to make lives better. Maya came from Conde Nast where she was the VP of Marketing overseeing several iconic brands, including WIRED, The New Yorker, Vanity Fair, GQ, Pitchfork, and Teen Vogue. She was also cofounder of The Webby Awards and its judging body, The International Academy of Digital Arts and Sciences.

TIME is a global media brand that reaches a combined audience of more than 90 million around the world, including over 40 million digital visitors each month and 44 million social followers. A trusted destination for reporting and insight, TIME’s mission is to tell the stories that matter most, to lead conversations that change the world and to deepen understanding of the ideas and events that define our time. With unparalleled access to the world’s most influential people, the immeasurable trust of consumers globally, an unrivaled power to convene, TIME is one of the world’s most recognizable media brands with renowned franchises that include the TIME 100 Most Influential People, Person of the Year, Firsts, Best Inventions, World’s Greatest Places and premium events including the TIME 100 Summit and Gala, TIME 100 Health Summit, TIME 100 Next and more.

Time on social:

  • @time (Twitter, Instagram, Facebook & LinkedIn)
  • @timeforkids (Twitter, Facebook)

Guest social handles & LinkedIn Profiles:

Viktoria Degtar

Maya Draisin

Radhika Prakash

The post TIME. The Work of Brand Evolution appeared first on Up Next.

Oct 01 2020

34mins

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Christine Goerke. The Road to Success: Obstacles and Perseverance.

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As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It doesn’t feel fair. This wasn’t the way things were “meant” to be. It’s hard to get back up when you’ve been knocked back.

The key to finding purchase – is working through it. As Winston Churchill said, “Continuous effort – not strength or intelligence is the key to unlocking our potential.”

Which is why we’re speaking with Christine Goerke.

She is one of the leading dramatic sopranos in the world and has sung much of the great soprano repertoire in the most important opera houses of the world, but her journey was not without its challenges.

Topics include:

  • How to cope when you feel like an outsider or imposter and the surprising utility of ‘faking it, until you make it’.
  • How to harness your emotions and reclaim your confidence when you’ve lost it
  • Owning your goals by channeling your inner Valkyrie.
  • How to recognize when you need to close a chapter in your life and how to come to grips with saying good-bye.
  • Why the chaos of COVID offers industries and individuals the opportunity for reinvention.

Soprano Christine Goerke has appeared in many of the most prestigious opera houses of the world including the Metropolitan Opera, Lyric Opera of Chicago, San Francisco Opera, Royal Opera House, Paris Opera, Teatro alla Scala, Deutsche Oper Berlin, Teatro Real in Madrid, and the Saito Kinen Festival. She has sung much of the great soprano repertoire, beginning with the Mozart and Handel heroines and now moving into dramatic Strauss and Wagner roles.

Ms. Goerke has also appeared with a number of leading orchestras including the New York Philharmonic, Boston Symphony Orchestra, Chicago Symphony Orchestra, Cleveland Orchestra, Los Angeles Philharmonic, Radio Vara, the BBC Symphony Orchestra at the BBC Proms, and both the Hallè Orchestra and the Royal Scottish National Symphony at the Edinburgh International Festival.

Ms. Goerke’s recording of Vaughan Williams’ A Sea Symphony with Robert Spano and the Atlanta Symphony Orchestra won the 2003 Grammy Award for Best Classical Recording and Best Choral Performance. Her close association with Robert Shaw yielded several recordings including Brahms’ Liebeslieder Waltzes, Poulenc’s Stabat Mater, Szymanowski’s Stabat Mater, and the Grammy-nominated recording of Dvorak’s Stabat Mater. Other recordings include the title role in Iphigenie en Tauride for Telarc and Britten’s War Requiem, which won the 1999 Grammy Award for Best Choral Performance.

During the 20/21 season, Ms. Goerke’s many engagements included Turandot at the Metropolitan Opera, Elektra at the Vienna State Opera, and performances of Act II of Tristan und Isolde with the National Symphony Orchestra at both the Kennedy Center and Lincoln Center. Due to the ongoing worldwide pandemic, Ms. Goerke’s 2020 engagements were unfortunately cancelled. However, starting in the spring of 2021, Ms. Goerke will return to the stage in recitals presented by Carnegie Hall, the Lyric Opera of Chicago, Cal Performances, and venues in St .Louis and Princeton. She also appears on tour in Carnegie Hall and in Europe with the Met Opera Orchestra in concert performances of Die Walküre, Act I.

Ms. Goerke was the recipient of the 2001 Richard Tucker Award, the 2015 Musical America Vocalist of the Year Award, and the 2017 Opera News Award.

Follow & Learn More:

Follow on Twitter and Instagram: @Heldenmommy

Facebook: Christine Goerke, Soprano

Professional Singing

Blog and Vocal Coaching

The post Christine Goerke. The Road to Success: Obstacles and Perseverance. appeared first on Up Next.

Sep 24 2020

30mins

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MaryLeigh Bliss. Not Waiting For Change: Findings from the YPulse trend report

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Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.

What matters to young consumers? What do they expect from brands? Do they want them involved? If so, how? Are there any no-go areas?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about young consumers political attitudes and activism.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us about which issues matter most to young consumers and what they expect from brands.

Topics include:

  • What is underpinning younger consumers’ activism?
  • How hashtags should – and shouldn’t – be used.
  • How brand behavior around causes influences young consumers’ purchasing decisions.
  • What cancel culture means and how young consumers feel about it.
  • The one ‘no-go’ area for brands, even in a world where young consumers want them involved.
  • Young consumers’ election year voting intentions and party affiliations.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

Related Consumer Research pages:

On Attitudes About Home

On Retail Trends During Covid19

The post MaryLeigh Bliss. Not Waiting For Change: Findings from the YPulse trend report appeared first on Up Next.

Sep 17 2020

37mins

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Daniel Glazer. The British Invasion: Scaling Tech Companies from the UK into the US

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Today we’re speaking to Daniel Glazer about scaling tech companies from across the Atlantic into the US.

Wilson Sonsini is the leading provider of legal services to technology and life sciences clients. For nearly six decades, they have represented the technology pioneers associated with virtually every milestone innovation. Today, they are synonymous with ushering promising, innovative companies through their business life cycle.

Dan is an American technology lawyer, strategic business advisor, and the founding partner of Wilson Sonsini’s London office. Working out of London, he advises companies from the UK and Europe that moving into their US life cycle.

Topics in today’s interview include:

  • How the Silicon Valley tech ecosystem is different from London and what this means for companies based in London.
  • Why early stage companies moving into the US expand into the valley, but later stage companies target cities like New York and Boston.
  • Why Brexit hasn’t changed things, but COVID has.
  • Why an understanding of US labor costs is critical when considering a move to the US.
  • The biggest mistake that companies make when launching in the US.
  • Diversity and inclusion in the tech and some steps that are being taken to improve things.

Daniel Glazer is an American technology lawyer, strategic business advisor, and the founding partner of Wilson Sonsini’s London office. Since the 2010 launch of the UK Government’s “Tech City” initiative, Dan has advised high-growth UK and other European technology and life sciences companies on raising capital, expanding their businesses into US markets, and connecting with investors, corporates, advisors, and other stakeholders.

Dan also leads the firm’s US Expansion group, which focuses on advising UK and other non-US technology and life sciences companies through their US life cycle: US launch, expansion, commercial contracts, fundraising, M&A, and IPO.

Dan is a Fellow at Tech Nation, the British-American Project and the Royal Society of Arts, was appointed a GlobalScot trade advisor by the Scottish Government, and worked with the US Department of Commerce to develop its SelectUSA Tech program supporting non-US technology companies with US expansion.

Dan has been honored as The American Lawyer’s “Transatlantic Innovator of the Year” and by UK Tech News as one of London’s top “International Connectors.”

Learn more:

LinkedIn

Twitter

About Wilson Sonsini

Since its inception, Wilson Sonsini has maintained an active role in Silicon Valley’s technology ecosystem by working with top innovators and entrepreneurs, and the funding sources that support them.

Their position as the leading provider of legal services to technology and life sciences clients was earned by representing the disruptive, market-creating companies that influenced every milestone marking an evolution in technology—from the semiconductor, computer, and software pioneers of the 1970s and 1980s to today’s life sciences, internet, and social media innovators.

Learn more:

Wilson Sonsini

The post Daniel Glazer. The British Invasion: Scaling Tech Companies from the UK into the US appeared first on Up Next.

Sep 10 2020

36mins

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Wil Shelton. Innovating Marketing Through Deep Understanding of Culture & Community.

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Wil Shelton is the founder of Wil Power Integrated Marketing, a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach multiracial consumers.

Today we’re speaking to Wil Shelton about how he went from being a salon owner and hair stylist to the CEO of one of the most successful marketing agencies working with blue chip entertainment brands to help them reach African American communities.

Topics include:

  • How salons and barber shops were the original ‘safe spaces’ in African American communities and the role they continue to play today.
  • The ah-ha insight that led him to go from salon owner to marketer – and what his two businesses have in common.
  • How advertising agencies’ lack of diversity hurts their creative – and what they can do to improve things.
  • Why actions speak louder than words and what African American consumers expect from brands who want to wear the Black Lives Matter mantle.
  • How COVID has impacted salons and what he’s advised them to do. (FYI: this advice is pure gold for any business operating in the service industry.)

Wil Shelton is the driving force behind his company’s full range of traditional and digital marketing services, including business development and creative strategy.

Under his direction, the agency designs and executes targeted campaigns to authentically connect emerging and global brands to the beauty industry to reach highly targeted, multicultural audiences.

He was led to develop his unique approach as a result of his own experiences as a salon owner and hairstylist. He recognized the cultural importance of salons and the untapped opportunity they presented.

Today, Wil boasts a vast network of over 100,000 African-American salons and barbershops nationwide, giving his clients the ability to reach over 100 million consumers annually. As more and more brands set up multicultural departments, Shelton is able to provide them with a proven roadmap for success.

Learn more about Wil Shelton & Wil Power Integrated Marketing:

Facebook

LinkedIn

Twitter

Instagram: @imwilpower

The post Wil Shelton. Innovating Marketing Through Deep Understanding of Culture & Community. appeared first on Up Next.

Sep 03 2020

30mins

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Tod Plotkin. Delivering Audience Engagement by Tapping Into Emotion.

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As Founder and CEO of Green Buzz Agency, Tod Plotkin oversees the video content creation for iconic advertising campaigns and online branded documentaries, collaborating with a diverse array of brands to create cinematic video content.

Going viral isn’t a strategy – it’s an outcome of the right video at the right cultural moment.

That said, Tod’s agency hits it out of the park more often than most. Engaging with audiences in an attention economy has always been important – and challenging – but things are being brought to a whole new level with COVID19.

Today we’re speaking to Tod Plotkin about how his agency reliably delivers emotion and viewer engagement.

Topics include:

  • Going viral and how to approach your work and improve your odds of achieving that outcome.
  • Different platforms and why understanding where work will be viewed matters.
  • How run-time relates to emotional engagement.
  • Why he’s bringing talent in-house, while other agencies continue to outsource.

The Green Buzz Agency works with clients like Amazon, Ad Council, Nickelodeon, Facebook, Apple, Upworthy, SYFY, HGTV, Goldman Sachs, Make-A-Wish Foundation, Lockheed Martin, ACLU, Hilton, AARP, Under Armour and many more, to create premium video content that engages viewers. They’re storytellers that leverage multidisciplinary talents to empower their clients and bolster what they stand for.

They don’t just engage audiences— they evoke emotion.

Their emphasis on sound design, color grading and dynamic interview bites has led to more than 70 million organic views as well as numerous Emmy & Webby distinctions. In an era of fractured attention, their content isn’t just digestible, it’s memorable.

Learn more about the Green Buzz Agency:

The post Tod Plotkin. Delivering Audience Engagement by Tapping Into Emotion. appeared first on Up Next.

Aug 27 2020

28mins

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MaryLeigh Bliss. No Place Like Home: Findings from the YPulse trend report

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Lockdown. Quarantine. One day indistinguishable from the next.

After spending so much time at home, how are young consumers feeling about the place they call home? What’s changed? What hasn’t?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.

Topics include:

  • Where Millennials are living, despite being a generation that consistently pushes milestones further into the future (spoiler – it’s not with mom and dad).
  • How young consumers are feeling about their home – post lockdown.
  • How attitudes about mental health and self-care relate to the evolving meaning of home.
  • What consumers are spending their money on and why quarantine has given them a bit more cash to burn.
  • Which social platform young consumers are turning to for inspiration and social purchasing.
  • What #cottagecore is, and why brands might want to tap into it.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Free webinar covering the content of this trend report: ypul.se/mini

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

The post MaryLeigh Bliss. No Place Like Home: Findings from the YPulse trend report appeared first on Up Next.

Aug 20 2020

30mins

Play

Daniel Cheetham. The Business of Innovation.

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If vulnerability is the birthplace of innovation, then over the last few years media and entertainment has provided fertile ground for those brave enough to do what hasn’t already been done.

Over the past 7 years, Daniel Cheetham has focused on innovation and built, from the ground up, a technology and innovation offering at Happy Finish. His team of engineers, scientists, storytellers and artists have made Happy Finish known as world leaders in the creation of immersive experiences across AR, VR & MR and in utilizing AI for creative content purposes.

Daniel continually pushes for innovation through hands-on practice and craftsmanship across all creative mediums. Which is why Daniel is with us today, speaking about innovation and how to harness AI, AR, VR & MR to better connect and engage with consumers.

Topics include:

  • How COVID19 has served as a catalyst for virtual experiences.
  • Why the success of an innovation project depends not only on a top notch vendor, but also a brave client.
  • How you should think about budget allocation and project phases when executing something that’s never been done before.
  • Why failing fast is a great slogan, but maybe not such practical advice for a company creating innovation on someone else’s dime.
  • When sourcing departments make sense – and when they don’t – when working in emerging mediums.

Happy Finish (HF) is a creative production company dedicated to excellence in immersive storytelling. Their multi-disciplinary team of creators combine technology with artistry to create new realities.

Learn more about Daniel & HF:

Daniel Cheetham

LinkedIn

Twitter

HF

Website

The post Daniel Cheetham. The Business of Innovation. appeared first on Up Next.

Aug 13 2020

32mins

Play

Josh Sternberg. Brand Studios, Digital Publishing and the State of the Media Landscape

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Josh Sternberg is a journalist covering media, tech and business. Most recently, he was the Media and Tech Editor at Adweek.

He’s currently editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

Each day, he dives into one topic, offering a mix of reporting and analysis to provide an honest look into the industry.  Add it to your subscription list (there is a link at the bottom of this page). It’s well written, essential reading. Launched at the tail end of April, in only four months it has already made Inside Hook’s list of the 80 Best Single Operator newsletters on the Internet.

While Josh could discuss a wide range of topics, today we’re diving a bit deeper into a few of the issues he’s covered recently in his newsletter.

Topics include:

  • Brand Studios … and why, despite being a great idea, they may be doomed to fail.
  • The most important (and often missing) part of many brand studio’s marketing strategy.
  • The #stophateforprofit boycott … and who was most hurt by the effort. (Spoiler: It wasn’t Facebook)
  • Facebook … and why digital publishers often find themselves between a rock and a hard place.
  • The current media landscape … and why Josh won’t answer the question about what digital publishers should be doing, but will share some other thoughts.

Learn more about Josh:

Twitter at @joshsternberg

See past issues (and sign up!) for the Media Nut newsletter:

Media Nut

The post Josh Sternberg. Brand Studios, Digital Publishing and the State of the Media Landscape appeared first on Up Next.

Aug 06 2020

36mins

Play

Paul Mecurio. Pursuing your dream career? It’s no joke.

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As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It’s led to a fair amount of reflection. If we are what we do, then who do we want to be? Is now the time to take a leap and pursue that dream? What does that feel like? How might things unfold?

This is why today we’re speaking with Paul Mecurio. He’s known as an Emmy and Peabody Award Winning comedian, actor and producer and he knows more than a thing or two about career change.

He worked on “The Daily Show with Jon Stewart” for which he won his Emmy and Peabody awards, The Colbert Report, and works on The Late Show with Stephen Colbert making regular appearances on that show.

He has appeared in his own comedy special, on CBS, NBC, ABC and appears as a commentator on “CBS SUnday Morning,” CNN, MSNBC, Fox News and HLN, among other networks.

But, before he found success in entertainment, he worked in law and investment banking. He graduated Georgetown Law with honors and worked on some of the world’s largest M&A deals as an attorney and investment banker on Wall Street. Then he upended his life, leaving Wall Street for Entertainment.

Topics include:

  • How fifty dollars and a joke sold to Jay Leno made all the difference.
  • How he led a double life – investment banker by day, stand-up comedian by night.
  • The best brand of shirt to wear, if you anticipate that you’ll need to remove blood stains.
  • Why there’s more to following one’s dream … than following one’s dream.
  • Why, when you make a career change, you shouldn’t run a race with your previous career.

Learn more about Paul:

You Tube

Instagram

Facebook

Twitter

“The Paul Mecurio Show” Podcast – On itunes, google play, audiboom, anywhere podcast can be heard

The post Paul Mecurio. Pursuing your dream career? It’s no joke. appeared first on Up Next.

Jul 30 2020

42mins

Play

MaryLeigh Bliss. Retail’s New Reality: Findings from the YPulse trend report

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Covid19, it has changed everything.

After tracking exactly how its impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us about retail’s new normal.

Topics include:

  • Which previously identified trends have been accelerating … and are likely to continue beyond COVID19.
  • How young consumers are feeling about COVID19 and when they believe things are likely to return to normal.
  • How attitudes about in-real-life shopping have changed.
  • What consumers expect from their digital shopping experience.
  • How to tap into young consumers’ emotional relationship with shopping – in a digital environment.
  • What retailers should be planning for the holidays and how they can expect consumers to feel and behave.

As of VP of Content, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Learn more about MaryLeigh and YPulse:

MaryLeigh Bliss

MaryLeigh Bliss LinkedIn

YPulse

YPulse website

YPulse Twitter

YPulse LinkedIn

The post MaryLeigh Bliss. Retail’s New Reality: Findings from the YPulse trend report appeared first on Up Next.

Jul 23 2020

32mins

Play

Ira Rosensweig. Crew in a Box. Enabling Professional-Quality Remote Production

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  • Today we’re speaking with Ira Rosensweig one of the co-founders of Crew in a Box, a revolutionary television and commercial remote production solution that enables media companies execute high quality work … remotely.Topics include:
    • The challenges of shooting with talent during COVID19 and what factors are driving the increase in production costs
    • The components that comprise the Crew-in-a-Box solution
    • The specialists necessary to operate Crew-in-a-Box (spoiler: far fewer than with a traditional shoot)
    • How a professional director, dp and VFX supervisor came together to build the product they wish they had
    • Quality remote production’s varied use cases

    Ira Rosensweig is a director known for his unique comic sensibility and deft touch with celebrity talent.  He has directed Super Bowl campaigns each of the last three years, including 2020’s Super Monday campaign for FOX, promoting an unofficial national holiday by encouraging viewers to take off from work the day after the Super Bowl.

    A multiple Clio and Promax Award winner, Ira has directed work for brands such as Nike, Pepsi, AT&T, Geico, and Toyota, and stars such as Dwayne Johnson, Kevin Hart, Tiffany Haddish, Seth Rogen, Alec Baldwin, Chrissy Teigen, Jack Black, Peyton Manning, and Blake Shelton.

    Ira is also one of few experts in the interactive video space, having helming Eko’s KidHQ & The Walmart Toy Lab, a choose-your-own-adventure, virtual toy store, where kids can play with the hottest new toys and then instantly buy them from Walmart’s website, each of the last two years.

    Ira is a co-inventor of Crew in a Box, the world’s first professional-quality, plug-and-play, remote production solution, which he began developing at the start of the Coronavirus pandemic.

    Learn more about Ira and Crew in a Box:

    Ira Rosensweig

    Portfolio

    Instagram

    Wavemaker Creative

    Crew in a Box

    https://www.crewinabox.com/

    Instagram

The post Ira Rosensweig. Crew in a Box. Enabling Professional-Quality Remote Production appeared first on Up Next.

Jul 16 2020

29mins

Play

Zach Edwards: The California Consumer Privacy Act.

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Today we’re welcoming back digital strategist and Victory Medium Founder Zach Edwards.

In this episode we discuss what the California Consumer Privacy Act (CCPA) means for consumers, brands, apps and digital publishers.

Some of the topics included in our conversation are:

  • The consumer protections that CCPA puts into place;
  • How a service provider (3rd party) can simultaneously become a 1st party, no longer be protected by the Service Provider Exemption and need to comply with CCPA;
  • Why companies need to be careful as they look for new ways to monetize their data lakes;
  • How the concept of the Internet of Things, smart TVs and “household” devices are covered by the CCPA;
  • How environmental collection of data over Bluetooth technology (in CA) is likely to change;
  • Why CCPA will not result (we hope) in GDPR-style banners about cookies; and,
  • How Zach fixed how Google Alerts work so that they will now arrive in your inbox when you want them too.

Zach Edwards has been a digital strategist for the last 13+ years. He got his start on the digital team for President Obama’s 2007 campaign, worked on behalf of NYC Mayor Bloomberg, directed digital strategy for Houston Mayor Bill White’s 2010 Gubernatorial campaign, and worked on dozens of other state, federal, and international political campaigns and research efforts. He is the founder and co-founder of half a dozen companies in the big/open data industries and a couple others.

He is widely known as the founder of boutique analytics, strategy, and optimization firm Victory Medium. Zach has worked on over 30 product launches, sent tens of millions of emails, and directly optimized several million in ad spend.

Zach previously led the digital strategy for several New York Times bestselling book campaigns, 2 documentary film launches, and led a CEO-turnaround for the 47-year-old Bodhi Tree bookstore. His clients have included The Food Revolution Network, Healthcare.com, Pavlok, The Coolest Cooler, Well.org, The Texas Beer Company, Foundr Magazine, Bodhi Tree, The Foundation for Innovation in Medicine, ContactUs.com, Peaceful Media, The Morrison Center, and dozens of other one-off campaigns & short term analytics projects. Zach also served on the board of the Voice for Asian Elephants Society for 3+ years and strongly supports the efforts to save temple elephants in Kerala, India.

Learn more about Zach Edwards:

The post Zach Edwards: The California Consumer Privacy Act. appeared first on Up Next.

Jul 02 2020

40mins

Play

Inderjit Birdee: AI Music. Music that listens to you.

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Today we’re speaking with Inderjit Birdee, the Co-Founder and Head of Strategy at AI Music. Indi has been pivotal throughout the company’s early growth as they revolutionize the way music is both produced and consumed.

AI Music’s artificial intelligence (AI) technology empowers the dynamism behind music. With applications across the music, media, and advertising landscape – they enable the production and adaptation of music – tailored to individual habits and needs.

Today we’re discussing what AI means in the context of the music industry and how it can be leveraged to improve listener experiences. We also explore adaptive music and how AI can be used to create a better contextual environment for brand messages.

Topics include:

  • The different ways in which AI can be used in the music industry (1:35)
  • How decoding a song’s musical DNA can be used to find the perfect track (6:19)
  • How adaptive music can be integrated into the creative process (13:57)
  • The brand lift when music is contextualized to listeners’ tastes (18:11)
  • How music licensing can be simplified with AI Music (22:10)

Inderjit Birdee is the Co-Founder/ Head of Strategy at AI Music. He has a background in finance and venture capital investing. His work at AI Music is predicated on executing the company’s goals in a rapidly evolving media ecosystem. He has pushed the business towards new frontiers and navigates complex strategic and commercial challenges.

Prior to AI Music, Indi led investment rounds and advised other early-stage companies within AI, media, and music.

Learn more:

Inderjit Birdee:

www.linkedin.com/in/indib

AI Music:

www.linkedin.com/company/ai-music

aimusic.co.uk/contact-form

Twitter – @TheRealAIMusic

IG – @therealaimusic

The post Inderjit Birdee: AI Music. Music that listens to you. appeared first on Up Next.

Jun 25 2020

35mins

Play

Shoshana Zuboff: The Age of Surveillance Capitalism

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Today we’re speaking to Shoshana Zuboff, professor emerita at Harvard Business School. She has just released THE AGE OF SURVEILLANCE CAPITALISM: The Fight for a Human Future at the New Frontier of Power, a book sure to become an authoritative voice on the emerging economic logic that is shaping more than just our buying behaviors.

Today she explains what surveillance capitalism is, what it means and why the Facebook / Cambridge Analytica scandal was just the tip of the iceberg.

We also talk about the moral relativism of Google’s “Do No Evil” (updated recently to “Do the Right Thing.”).

Topics include:

  • How technology companies manipulate our personal data
  • How the dot com bust helped to fundamentally change the nature of capitalism
  • What ‘behavioral futures’ are and why they’re so valuable
  • Why the design of smart homes has changed
  • The relationship between predicting future behavior and influencing it
  • How regulation can help mitigate the power and influence of large technology companies on our government

Shoshana Zuboff is an author and scholar whose new work, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, integrates her lifelong themes: the digital revolution, the evolution of capitalism, the historical emergence of psychological individuality, and the conditions for human development. Zuboff is also the author of the seminal In the Age of Smart Machine: The Future of Work and Power and the influential The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (with James Maxmin), along with many scholarly and popular articles. Her 2015 scholarly paper, “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization” was the recipient of the Best Paper Award from the International Conference of Information Systems Senior Scholars in 2016.

Zuboff received her Ph.D. in social psychology from Harvard University and her BA in philosophy from the University of Chicago. She joined the Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the HBS faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at the Harvard Law School. Zuboff has been a frequent contributor to the Frankfurter Allgemeine Zeitung writing at the intersection of capitalism and the digital, as well as a featured columnist for both Fast Company and BusinessWeek Online.

Learn more about Shoshana Zuboff:

The post Shoshana Zuboff: The Age of Surveillance Capitalism appeared first on Up Next.

Jan 31 2019

41mins

Play

David Kaplan: Uncovering the Media Industry’s Biggest Insights

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  • Today we’re speaking to David Kaplan, the Director of Industry Insights at Yext. He has an impressive career in media reporting, and today he reveals some of the biggest insights he’s learned along the way. We also break down emerging trends in the media landscape, talk about awareness and privacy online, take a deep dive into marketing and advertising, and take a look at the digital divide and today’s top technology.

    Topics include:

    • How automation has changed the nature of advertising
    • Target marketing and advertising
    • Push notifications and cookies (and if they’re an invasion of privacy)
    • The effortlessness of “online shopping”
    • How the influence of Voice affects our lives (and the Internet of Things)
    • Best practices for brand social media accounts
    • The emergence of AI tools and brand ethics
    • How to make websites user-friendly for the visually impaired

    David Kaplan has been a New York City-based journalist for over 20 years. He is also co-host of Yext’s weekly podcast CMO On The Go. He previously served as Managing Editor for  GeoMarketing from Yextand has held editor and reporter roles at AdExchangerGigaOm/paidContent, Adweek, and MediaPost.

    David has also written for Advertising Age, Broadcasting at Cable, Cranes to New York Business, the New York Post, New York News Day and the Boston Globe, as well as covered financial issues for the Bon Buyer and Worth Magazine.

    Learn more about David Kaplan:

The post David Kaplan: Uncovering the Media Industry’s Biggest Insights appeared first on Up Next.

Nov 29 2018

33mins

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Charlie Melcher: The Timeless Evolution of Digital Storytelling

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Today we’re speaking with Charlie Melcher, CEO of Melcher Media and Founder and Director of Future of StoryTelling

Topics include:

  • A look inside Melcher Media’s award-winning projects, such as S.: A Novel by J. J. Abrams and Doug Dorst.
  • Why Charlie believes storytelling is the programming language of the human species.
  • Sensual media: multi-sensorial, immersive, participatory, and personalized.
  • Exploring the most innovative storytelling companies at the Future of StoryTelling (FoST) event.
  • How cutting-edge technology reembodies storytelling by capturing the nonverbal communication that gets lost in writing and traditional media.
  • Examining the dangers of privacy loss and the ethical boundaries of storytelling technology.

Charlie Melcher is the founder and director of the Future of StoryTelling (FoST), a passionate community of people from the worlds of media, technology, and communications who are exploring how storytelling is evolving in the digital age. At the heart of FoST are two signature events: FoST Summit and FoST Festival. The two-day, invitation-only FoST Summit gathers top thinkers and practitioners from diverse fields to share ideas and experiences shaping the storytelling landscape. FoST Festival, open to the public, features VR and AR experiences, tech demos, a multi-person VR theater, panel conversations, live performances, interactive games, and much more.

In addition to the Summit and Festival, FoST also produces a wide range of content and programming, such as curated exhibitions; an annual series of short films; regular influencer salons, tech tastings, and storytelling workshops; and a popular blog and other social media content aimed at FoST’s network of over a million enthusiastic followers.

Charlie is also the founder and CEO of Melcher Media, Inc., an award-winning app developer, book producer, and branded content company. Melcher Media works with leading brands (including Adobe, Lexus, Nike, and GE), media companies (Condé Nast, TimeWarner, NBC, and MTV), and individual authors (Vice President Al Gore, Oprah, Eminem, and J.J. Abrams) to help them tell their stories and connect with large audiences. The company has won numerous design awards and has produced 29 New York Times bestsellers.

Learn more about Charlie Melcher:

The post Charlie Melcher: The Timeless Evolution of Digital Storytelling appeared first on Up Next.

Nov 15 2018

32mins

Play

iTunes Ratings

25 Ratings
Average Ratings
25
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0
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Unique Content

By Rupert Pumbkin - Mar 02 2017
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It's so amazing that this type of content is made available for free. I can see this being a very helpful podcast for myself and other marketing professionals going forward. Please keep it coming!!!

Smart, Savvy and Singular

By iheargood - Nov 02 2016
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Gabriella is unwinding the DNA of brand building for the 21st century business. A must listen.