James Lamon

This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK.  During the conversation, James how BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience, and how the creative process has changed at BuzzFeed and how he has adapted  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2020! (Use code: Leads2Scale to save 10% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK. During the conversation, James how BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience, and how the creative process has changed at BuzzFeed and how he has adapted Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2020! (Use code: Leads2Scale to save 10% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 46: Truth, Joy and How Positivity Will Win the Day with James Lamon (Head of Content, BuzzFeed UK)

Adam Williams

This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi.   During the conversation, Adam discussed his time at Spotify and the early days of the music streaming business, how he found his way into the world of influencer marketing, and how trust is such an important factor in combating fraud in the influencer marketing space.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts.  Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership.  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Adam Williams, CEO at Takumi. During the conversation, Adam discussed his time at Spotify and the early days of the music streaming business, how he found his way into the world of influencer marketing, and how trust is such an important factor in combating fraud in the influencer marketing space. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts. Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit <a href="http://smwinsider.com" rel="nofollow" target="_blank">smwinsider.com</a> and use the code Leads2Scale to save 15% off your membership. Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 45: The Trust Factor in Influencer Marketing with Adam Williams (CEO, Takumi)

James Fabricant

This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO &amp; Founder of TuneMoji.  During the conversation, James discussed how social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy, how digital has changed how artists create and fans experience music, and how short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts.   Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit smwinsider.com and use the code Leads2Scale to save 15% off your membership.  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during Social Media Week London 2019 and features James Fabricant, one of the very early employees at MySpace International and the current CEO &amp; Founder of TuneMoji. During the conversation, James discussed how social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy, how digital has changed how artists create and fans experience music, and how short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by SMW Insider, our exclusive premium video platform that streams more than 400+ hours of talks, presentations and exclusive interviews from hundreds of leading industry experts.  Subscribers can also watch our upcoming SMW New York, Los Angeles, and London events live. Visit <a href="http://smwinsider.com" rel="nofollow" target="_blank">smwinsider.com</a> and use the code Leads2Scale to save 15% off your membership. Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 44: The Next Wave of Content Creation and Consumption with James Fabricant, CEO & Founder at TuneMoji

Weber Shandwick

Obele Brown-West

This week’s episode of Social Media Week’s Leads2Scale podcast features Obele Brown-West, Executive Vice President, North America Digital Client Experience Integration Lead at Weber Shandwick. During the conversation, Obele discussed the state of digital marketing today and the biggest challenges we face, what it means to be digitally-centric in terms of how you support your clients, and how as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features <a href="https://www.linkedin.com/in/obelebrownwest/" rel="nofollow" target="_blank">Obele Brown-West</a>, Executive Vice President, North America Digital Client Experience Integration Lead at <a href="https://www.webershandwick.com/" rel="nofollow" target="_blank">Weber Shandwick</a>. During the conversation, Obele discussed the state of digital marketing today and the biggest challenges we face, what it means to be digitally-centric in terms of how you support your clients, and how as marketers need to respect customer’s attention and spend more time on the quality and value of the experiences we provide. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/attend/?utm_source=podcast&amp;utm_campaign=L2S_Obele" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 43: Integrating the Customer Experience with Obele Brown-West, EVP, Weber Shandwick

Mathew Sweezey

This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution. During the conversation, Mathew discussed the trajectory of his career that led to his current role at Salesforce, why he describes the modern media environment today as infinite, why he feels optimistic about the role of AI in helping deliver a better consumer experience, and why being human-first and experienced-driven in marketing means everything to him. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, <a href="https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X" rel="nofollow" target="_blank">Context Marketing Revolution</a>. During the conversation, Mathew discussed the trajectory of his career that led to his current role at Salesforce, why he describes the modern media environment today as infinite, why he feels optimistic about the role of AI in helping deliver a better consumer experience, and why being human-first and experienced-driven in marketing means everything to him. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/attend/?utm_source=podcast&amp;utm_campaign=L2S_Mathew" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 42: Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce

Nathalie Nahai

This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai. During the conversation Nathalie discussed:   Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.  We talked about her current work researching the psychology of social media influencers;  and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of <a href="https://www.nathalienahai.com/the-hive-podcast/" rel="nofollow" target="_blank">The Hive Podcast</a>, Nathalie Nahai. During the conversation Nathalie discussed: <ul> <li>Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published. </li> <li>We talked about her current work researching the psychology of social media influencers; </li> <li>and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future. </li> </ul> Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/attend?utm_source=podcast&amp;utm_campaign=L2S_Nathalie" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast

Jake Lazarus

This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder&amp; CEO of OpenMessage.  During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage to engage in conversation, what the future holds for conversational commerce, and we also discussed some of the best practices for securing successful collaboration and what characteristics define a good partnership.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder&amp; CEO of OpenMessage. During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage to engage in conversation, what the future holds for conversational commerce, and we also discussed some of the best practices for securing successful collaboration and what characteristics define a good partnership. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/?utm_source=podcast&amp;utm_campaign=leads2scale" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 40: Conversational Commerce: The Next Frontier in Mobile Messaging with Jake Lazarus, Co-Founder & CEO of OpenMessage

Penny Wilson

This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.  As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.  During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite. As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation. During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/?utm_source=podcast&amp;utm_campaign=leads2scale" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 39: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite

Josh Dean

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.  Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.  During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well. Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John. During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 38: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well

Aoife McGuinness

This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman.  During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman. During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/london/" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 37: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman

How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.

Charlie Engle

This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle.  A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara Desert, where he ran two marathons per day for 111 consecutive days, led to the film Running the Sahara and subsequent work with Matt Damon.  During the conversation, Charlie discussed how he went from the idea of running across the Sahara desert to willing it into existence, the transformative power of storytelling and why telling his story has been so important to his journey, and what he’s planning for his next big adventure.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle. A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara Desert, where he ran two marathons per day for 111 consecutive days, led to the film Running the Sahara and subsequent work with Matt Damon. During the conversation, Charlie discussed how he went from the idea of running across the Sahara desert to willing it into existence, the transformative power of storytelling and why telling his story has been so important to his journey, and what he’s planning for his next big adventure. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 36: How to Will Your Ideas into Existence with Ultra-Marathoner Charlie Engle 

This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian Tomich, The New York Times global head of advertising and innovation.   They share insights into podcasting and how audio is changing the way we engage with content and storytelling.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian Tomich, The New York Times global head of advertising and innovation.  They share insights into podcasting and how audio is changing the way we engage with content and storytelling. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 35: How Do We Sound? How Audio is Changing the Ways We Engage with The New York Times

Will Cady

This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit.   At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.  During the conversation, Will discussed his background as a musician and what lead him to joining Reddit, the parallels between the music industry, social media and building community, the growth of subreddits and the role they have played in driving community engagement, and how they work with brands and the role they play on the platform.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit. At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable. During the conversation, Will discussed his background as a musician and what lead him to joining Reddit, the parallels between the music industry, social media and building community, the growth of subreddits and the role they have played in driving community engagement, and how they work with brands and the role they play on the platform. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 34: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit

Ian Schafer

This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder &amp; CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements.  Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s.  During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder &amp; CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements. Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s. During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred

Fyre Fiasco

Andy King

This week’s episode we have another conversation that was recorded live during our Social Media Week Los Angeles event and features the incredible Andy King.   You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary, “Fyre: The Greatest Party That Never Happened.” Following the Netflix documentary Andy found himself in the middle of a social media blitz after, which quickly turned him into a meme overnight...something that was completely foriegn to Andy because at the time he didn’t even know what a meme was!  During the conversation Andy discussed his career before FYRE and how he first got involved with the organizers, how he embraced becoming an overnight viral celebrity, his impression of the Influencer space and how it is changing culture, and how he is using his new found celebrity for good.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode we have another conversation that was recorded live during our <a href="https://socialmediaweek.org/losangeles/" rel="nofollow" target="_blank">Social Media Week Los Angeles</a> event and features the incredible Andy King.  You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary, “Fyre: The Greatest Party That Never Happened.” Following the Netflix documentary Andy found himself in the middle of a social media blitz after, which quickly turned him into a meme overnight...something that was completely foriegn to Andy because at the time he didn’t even know what a meme was! During the conversation Andy discussed his career before FYRE and how he first got involved with the organizers, how he embraced becoming an overnight viral celebrity, his impression of the Influencer space and how it is changing culture, and how he is using his new found celebrity for good.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 32: From FYRE Fiasco to Force for Good: How Andy King is Embracing Virality

Sheena Shiravi

In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization.  As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions.  During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization. As new buyers continue to enter the scene, <a href="https://www.eaze.com/" rel="nofollow" target="_blank">Eaze</a> has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions. During this <a href="https://socialmediaweek.org/losangeles/" rel="nofollow" target="_blank">Social Media Week Los Angeles </a>fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 31: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi (Director of Consumer Communications, Eaze)

Postmates SVP

This week’s episode of Social Media Week's Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at Postmates.  During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the on-demand space today, how they view competition and continue to innovate, how the brand is evolving in the eyes of their customers, and what he thinks the big tech platforms need to do to regain consumers trust  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week's</a><a href="https://socialmediaweek.org/" rel="nofollow" target="_blank"> </a>Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at <a href="https://postmates.com/" rel="nofollow" target="_blank">Postmates</a>. During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the on-demand space today, how they view competition and continue to innovate, how the brand is evolving in the eyes of their customers, and what he thinks the big tech platforms need to do to regain consumers trust Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="http://socialmediaweek.org/london/attend" rel="nofollow" target="_blank">Social Media Week London 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 30: Everything On-Demand with Postmates SVP of Marketing and Communications Eric Edge

Robert Harles

This week’s episode of Social Media Week's Leads2Scale podcast features Robert Harles, Managing Director &amp; Global Lead, Social Media &amp; Emerging Channels, Accenture Digital.  During the conversation, Robert discussed his early days in Management Consulting how it has helped shape and define his career, his experience working with some of the biggest brands in the world, focusing on social media and enterprise collaboration, and we spent time talking about his current role at Accenture, their recent acquisition of Droga5, and how having one of the most respected creative agencies in the world will shape their business going forward.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week's</a><a href="https://socialmediaweek.org/" rel="nofollow" target="_blank"> </a>Leads2Scale podcast features Robert Harles, Managing Director &amp; Global Lead, Social Media &amp; Emerging Channels, <a href="https://www.accenture.com/us-en/digital-index" rel="nofollow" target="_blank">Accenture Digital</a>. During the conversation, Robert discussed his early days in Management Consulting how it has helped shape and define his career, his experience working with some of the biggest brands in the world, focusing on social media and enterprise collaboration, and we spent time talking about his current role at Accenture, their recent acquisition of Droga5, and how having one of the most respected creative agencies in the world will shape their business going forward.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="https://socialmediaweek.org/newyork/" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 29: Humanizing Enterprise Collaboration with Robert Harles, Managing Director, Social Media & Emerging Channels, Accenture Digital

Dan Bennett

This week’s episode of Social Media Week's Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at Grey.  During the conversation, Dan discussed his early career at Agency.com and his time at TBWA\Chiat\Day, JWT, and McCann, why he joined Grey and what he’s focused on today in regards to how he is driving change from within his organization and also more broadly in the industry, why innovation is an overused term and what it really means from an execution standpoint, he also spent some time discussing the unique partnership between Social Media Week and Grey.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week's</a><a href="https://socialmediaweek.org/" rel="nofollow" target="_blank"> </a>Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at <a href="https://www.grey.com/" rel="nofollow" target="_blank">Grey</a>. During the conversation, Dan discussed his early career at <a href="http://Agency.com" rel="nofollow" target="_blank">Agency.com</a> and his time at TBWA\Chiat\Day, JWT, and McCann, why he joined Grey and what he’s focused on today in regards to how he is driving change from within his organization and also more broadly in the industry, why innovation is an overused term and what it really means from an execution standpoint, he also spent some time discussing the unique partnership between <a href="https://socialmediaweek.org/blog/2019/04/announcing-grey-worldwide-as-our-exclusive-creative-intelligence-partner-for-2019/" rel="nofollow" target="_blank">Social Media Week and Grey</a>.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="https://socialmediaweek.org/newyork/" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 28: Running Through Sprinklers Naked While Drunk at Night w/ Dan Bennett, Worldwide Chief Innovation Officer at Grey

Travis Montaque

This week’s episode of Social Media Week's Leads2Scale podcast features Travis Montaque, Founder &amp; CEO at Emogi, a content engine for communication services that helps people have better conversations.  During the conversation, Travis discussed his early career in investment banking and what led to him starting a tech company, why he thinks visual communication and emoji’s, gifs and stickers have become so embedded into how we communicate today, how he sees these new forms of communication shaping culture and language, some of the ways in which brands are now beginning to leverage the Emogi platform and how he sees this evolving in the next few years, and much more!  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week's</a><a href="https://socialmediaweek.org/" rel="nofollow" target="_blank"> </a>Leads2Scale podcast features Travis Montaque, Founder &amp; CEO at <a href="https://emogi.com/" rel="nofollow" target="_blank">Emogi</a>, a content engine for communication services that helps people have better conversations. During the conversation, Travis discussed his early career in investment banking and what led to him starting a tech company, why he thinks visual communication and emoji’s, gifs and stickers have become so embedded into how we communicate today, how he sees these new forms of communication shaping culture and language, some of the ways in which brands are now beginning to leverage the Emogi platform and how he sees this evolving in the next few years, and much more! Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="https://socialmediaweek.org/newyork/attend/" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 27: Changing the Fabric of Conversation with Travis Montaque, CEO and Founder of Emogi

I’ve always been a huge fan of Social Media Week and I’m so happy the FINALLY have their own podcast!

Great tips on how to scale your business!

How do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.

Leads2Scale

Josh Neckes

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud. During the conversation, Josh talked about the service Simon Data is providing, how it is different from the old ways of marketing, how his company is able to help marketers eliminate all the technological barriers that have long been in the way of their creative ideas, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud. During the conversation, Josh talked about the service Simon Data is providing, how it is different from the old ways of marketing, how his company is able to help marketers eliminate all the technological barriers that have long been in the way of their creative ideas, and much more. This episode is brought to you by Social Media Week New York 2019! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data

Seth Godin

This week’s episode of Social Media Week’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin!   During the conversation, Seth discussed why he believes tension is so important in marketing, what he thinks is at the heart of great storytelling, why empathy is overlooked as a core strength of any great marketer, and much more.  Seth will also be speaking at Social Media Week New York on May 2. Learn more about his closing keynote session here.   Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week</a>’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin!  During the conversation, Seth discussed why he believes tension is so important in marketing, what he thinks is at the heart of great storytelling, why empathy is overlooked as a core strength of any great marketer, and much more. Seth will also be speaking at <a href="https://socialmediaweek.org/newyork/" rel="nofollow" target="_blank">Social Media Week New York</a> on May 2. Learn more about his closing keynote session <a href="https://socialmediaweek.org/newyork/events/social-media-and-the-revolution/" rel="nofollow" target="_blank">here</a>.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (<a href="https://socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 22: This is Seth Godin

Sharon Rechter

This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media.First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst.During the conversation, Sharon spoke about how First Media has adapted their business model to reach new audiences, how they engineer word of mouth to acquire new customers, and much more!This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media. First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst. During the conversation, Sharon spoke about how First Media has adapted their business model to reach new audiences, how they engineer word of mouth to acquire new customers, and much more! This episode is brought to you by Social Media Week London! (<a href="http://www.socialmediaweek.org/london/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/london/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 6: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media

Michael Rothman

This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder &amp; CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.   During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!   This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)   Follow Toby and Social Media Week!   @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week's</a> Leads2Scale podcast features Mike Rothman, Co-Founder &amp; CEO of <a href="https://www.fatherly.com/" rel="nofollow" target="_blank">Fatherly</a>, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.  During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by <a href="https://socialmediaweek.org/newyork/" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (Code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 24: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman

David Levin

David Schneider

This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK.David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter.During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot

Aurelien Blaha

This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company.  Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years.  During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more.  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="www.socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week</a>’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of <a href="https://www.digimind.com/" rel="nofollow" target="_blank">Digimind</a>, a social media monitoring and competitive intelligence software company. Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years. During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more. This episode is brought to you by <a href="www.socialmediaweek.org/newyork" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind

Rani Mani

This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement &amp; Employee Advocacy at Adobe where she is currently working across Adobe teams to infuse influencer relations into their strategic planning.  During the conversation Rani discussed what got her interested in the role, how Adobe has built, managed and sustained their influencer programs, her upcoming session at Social Media Week New York, and much more.  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement &amp; Employee Advocacy at Adobe where she is currently working across Adobe teams to infuse influencer relations into their strategic planning. During the conversation Rani discussed what got her interested in the role, how Adobe has built, managed and sustained their influencer programs, her upcoming session at Social Media Week New York, and much more. This episode is brought to you by Social Media Week New York 2019! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 19: Employees as Influencers with Rani Mani, Head of Global Social Influencer Enablement Employee Advocacy, Adobe

Jason Hsiao

This week’s episode of Social Media Week’s Leads2Scale podcast features Jason Hsiao, Co-Founder &amp; Chief Video Officer, Animoto.   During the conversation, Jason discussed his early work at MTV and Comedy Central, his foray into digital video in the mid-two thousands, how Animoto started out and has evolved over the years and how he has kept pace with the rapid changes in video technology and consumer behavior.  Jason will also be speaking at Social Media Week in New York on May 1 and you can learn more his session by visiting socialmediaweek.org/newyork.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of <a href="https://socialmediaweek.org/" rel="nofollow" target="_blank">Social Media Week</a>’s Leads2Scale podcast features Jason Hsiao, Co-Founder &amp; Chief Video Officer, <a href="https://animoto.com/home" rel="nofollow" target="_blank">Animoto</a>.  During the conversation, Jason discussed his early work at MTV and Comedy Central, his foray into digital video in the mid-two thousands, how Animoto started out and has evolved over the years and how he has kept pace with the rapid changes in video technology and consumer behavior. Jason will also be speaking at <a href="https://socialmediaweek.org/newyork/events/successful-video-marketing-inspiration-trends-best-practices-for-storytelling-on-social/" rel="nofollow" target="_blank">Social Media Week</a> in New York on May 1 and you can learn more his session by visiting <a href="https://socialmediaweek.org/newyork/attend/" rel="nofollow" target="_blank">socialmediaweek.org/newyork</a>. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by <a href="https://socialmediaweek.org/newyork/events/successful-video-marketing-inspiration-trends-best-practices-for-storytelling-on-social/" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (<a href="https://socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 21: What's Next For Video Marketing with Jason Hsiao, Co-Founder & Chief Video Officer of Animoto

Amy Luca

Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others.Featured in this episode, Amy discusses the path that lead to her role at theAmplify, how they are streamlining the content creation process with Influencers, the origins of BrandTech and what’s she’s excited about in terms of the future of Influencer Marketing.This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others. Featured in this episode, Amy discusses the path that lead to her role at theAmplify, how they are streamlining the content creation process with Influencers, the origins of BrandTech and what’s she’s excited about in terms of the future of Influencer Marketing. This episode is brought to you by Social Media Week London! (<a href="http://www.socialmediaweek.org/london/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/london/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 3: Influencer Marketing at Scale, with Amy Luca, CEO of theAmplify

Shiv Singh

This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Shiv Singh, co-author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post Trust Era.  Shiv is a true leader in the industry with 20+ years in the digital space, most recently as SVP &amp; Global Head of Innovation at Visa.   During the conversation, Shiv discussed his upcoming book and explored the decline in consumers trust in government and corporations, why it’s hard sometimes to trust social media platforms, and why negativity is unfortunately good for business.  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Shiv Singh, co-author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post Trust Era. Shiv is a true leader in the industry with 20+ years in the digital space, most recently as SVP &amp; Global Head of Innovation at Visa.  During the conversation, Shiv discussed his upcoming book and explored the decline in consumers trust in government and corporations, why it’s hard sometimes to trust social media platforms, and why negativity is unfortunately good for business. This episode is brought to you by <a href="https://anchor.fm/www.socialmediaweek.org/newyork" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 17: Navigating The Post-Trust Era w/ Shiv Singh, Co-author of Savvy

Brian Wong

This week’s episode of Social Media Week’s Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network.  Brian has been named one of Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People in Mobile Advertising; Forbes’ 30 under 30, and Mashable’s Top 5 Entrepreneurs to Watch.   During the conversation Brian discussed his founding story, why he is investing in Blockchain and how brands and advertisers can use it to provide transparency and better user experiences.  This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter. 

This week’s episode of Social Media Week’s Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network. Brian has been named one of Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People in Mobile Advertising; Forbes’ 30 under 30, and Mashable’s Top 5 Entrepreneurs to Watch.  During the conversation Brian discussed his founding story, why he is investing in Blockchain and how brands and advertisers can use it to provide transparency and better user experiences. This episode is brought to you by <a href="https://anchor.fm/www.socialmediaweek.org/newyork" rel="nofollow" target="_blank">Social Media Week New York 2019</a>! (<a href="http://www.socialmediaweek.org/newyork/attend" rel="nofollow" target="_blank">www.socialmediaweek.org/newyork/attend</a> code: Leads2Scale) Follow Toby and Social Media Week! @tobyd &amp; @socialmediaweek on Facebook, Instagram, &amp; Twitter.

Ep 18: Advertising with Your Permission with Brian Wong, CEO & Co-Founder of Kiip

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!

OwlTail

During the 1960s the field of psychology focussed on the science of how past trauma creates present symptoms, and how to reduce people’s misery. Professor Martin Seligman wanted to change that focus. He’s become known as the Father of Positive Psychology, and he’s had a profound influence worldwide. In Part 1 of our 2 programs with Martin Seligman, hear him address an exclusive audience in Australia on happiness and human flourishing.

All In The Mind

Positive psychology—with Martin Seligman

Journaling is a bit of a buzzword in the productivity space, but with good reason. And in this episode, Mike and Brooks explain why it’s so important. They dive into the many benefits of journaling, and share 5 tips for making journaling actionable and effective. They explain how to implement a journaling habit, recommend some different tools and apps you can use, and explain how to make the habit stick. If you’ve never understood why you should journal or you have trouble doing it consistently, then this episode is for you. Get Podcast UpdatesDo you want to get an email with shownotes each time a podcast goes live? Then let us know where to send the updates by entering your first name and email.  Cheat Sheet  Why there’s a stigma associated with journaling (and why’s it isn’t true) [1:39] The benefits that come from pairing journaling and meditation [5:13] How journaling increases your mindfulness [7:53] The ways that journaling actually increases the likelihood that you will actually achieve your goals [9:55] How journaling strengthens self-discipline and improves communication skills [14:15] Why many people do something called “morning pages” and how it sets their day up for success [18:24] Why you don’t need to take a long time each day to journal (it’s the consistency that counts) [20:27] Why it is so important to keep your journal positive [24:09] The benefits of keeping a gratitude journal and how it impacts your outlook on your life [26:07] Why it is important to see the gains you’ve made by reviewing your journal [32:17] How to use journaling to identify pain points in your life so you can fix and solve them [36:38] AE recommendations for digital journals and apps you can use [38:38] Why you might want to use an analog journal and the benefits of pen and paper [48:42] Why it is so important for you to pick a time to journal that works for you and stick to it [55:03] Using automation and prompts to make journaling more efficient [58:24] 5 tips to make the most of your journaling experience [1:04:56] Why you should review your journal on a regular basis [1:06:19]  Links  SELF Journal TPS2: How to Get Started with Journaling TPS69: Journaling w/ Kendra Wright How to Take Massive Action on Your Goals by Implementing the 12 Week Year Effectively (TPS138) The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months 10% Happier by Dan Harris Huffington Post “10 Surprising Benefits You’ll Get From Keeping a Journal” Moodnotes Day One The Five Minute Journal TextExpander Evernote Launch Center Pro Journey app Baron Fig notebooks Field Notes Moleskine Rhodia notebook Bullet Journal Miracle Morning  If you enjoyed this episode, subscribe to the podcast on iTunes, Stitcher, Overcast, PocketCast or your favorite podcast player. It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure. You can also leave a review! Here’s how. 

The Productivity Show: Time Management | GTD | Smart Personal Development | Business | Mac

Journaling is a bit of a buzzword in the productivity space, but with good reason. And in this episode, Mike and Brooks explain why it’s so important. They dive into the many benefits of journaling, and share 5 tips for making journaling actionable and effective. They explain how to implement a journaling habit, recommend some different tools and apps you can use, and explain how to make the habit stick. If you’ve never understood why you should journal or you have trouble doing it consistently, then this episode is for you. <h2>Get Podcast Updates</h2>Do you want to get an email with shownotes each time a podcast goes live? Then let us know where to send the updates by entering your first name and email. <h2>Cheat Sheet</h2> <ul> <li>Why there’s a stigma associated with journaling (and why’s it isn’t true) [1:39]</li> <li>The benefits that come from pairing journaling and meditation [5:13]</li> <li>How journaling increases your mindfulness [7:53]</li> <li>The ways that journaling actually increases the likelihood that you will actually achieve your goals [9:55]</li> <li>How journaling strengthens self-discipline and improves communication skills [14:15]</li> <li>Why many people do something called “morning pages” and how it sets their day up for success [18:24]</li> <li>Why you don’t need to take a long time each day to journal (it’s the consistency that counts) [20:27]</li> <li>Why it is so important to keep your journal positive [24:09]</li> <li>The benefits of keeping a gratitude journal and how it impacts your outlook on your life [26:07]</li> <li>Why it is important to see the gains you’ve made by reviewing your journal [32:17]</li> <li>How to use journaling to identify pain points in your life so you can fix and solve them [36:38]</li> <li>AE recommendations for digital journals and apps you can use [38:38]</li> <li>Why you might want to use an analog journal and the benefits of pen and paper [48:42]</li> <li>Why it is so important for you to pick a time to journal that works for you and stick to it [55:03]</li> <li>Using automation and prompts to make journaling more efficient [58:24]</li> <li>5 tips to make the most of your journaling experience [1:04:56]</li> <li>Why you should review your journal on a regular basis [1:06:19]</li> </ul> <h2>Links</h2> <ul> <li><a href="https://bestself.co/products/self-journal" rel="noopener noreferrer nofollow" target="_blank">SELF Journal</a></li> <li><a href="https://www.asianefficiency.com/podcast/002-journaling/" rel="noopener noreferrer nofollow" target="_blank">TPS2: How to Get Started with Journaling</a></li> <li><a href="https://www.asianefficiency.com/podcast/069-kendra-wright/" rel="noopener noreferrer nofollow" target="_blank">TPS69: Journaling w/ Kendra Wright</a></li> <li><a href="https://www.asianefficiency.com/podcast/138-12-week-year/" rel="noopener noreferrer nofollow" target="_blank">How to Take Massive Action on Your Goals by Implementing the 12 Week Year Effectively (TPS138)</a></li> <li><a href="https://www.asianefficiency.com/likes/12-week-year/" rel="noopener noreferrer nofollow" target="_blank">The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months</a></li> <li><a href="https://www.asianefficiency.com/likes/10-percent-happier/" rel="noopener noreferrer nofollow" target="_blank">10% Happier by Dan Harris</a></li> <li><a href="https://www.huffingtonpost.com/thai-nguyen/benefits-of-journaling-_b_6648884.html" rel="noopener noreferrer nofollow" target="_blank">Huffington Post “10 Surprising Benefits You’ll Get From Keeping a Journal”</a></li> <li><a href="https://moodnotes.thriveport.com/" rel="noopener noreferrer nofollow" target="_blank">Moodnotes</a></li> <li><a href="https://www.asianefficiency.com/likes/day-one/" rel="noopener noreferrer nofollow" target="_blank">Day One</a></li> <li><a href="https://www.intelligentchange.com/products/the-five-minute-journal" rel="noopener noreferrer nofollow" target="_blank">The Five Minute Journal</a></li> <li><a href="https://www.asianefficiency.com/likes/textexpander/" rel="noopener noreferrer nofollow" target="_blank">TextExpander</a></li> <li><a href="https://www.asianefficiency.com/likes/evernote/" rel="noopener noreferrer nofollow" target="_blank">Evernote</a></li> <li><a href="https://www.asianefficiency.com/likes/launch-center-pro/" rel="noopener noreferrer nofollow" target="_blank">Launch Center Pro</a></li> <li><a href="https://2appstudio.com/journey/" rel="noopener noreferrer nofollow" target="_blank">Journey app</a></li> <li><a href="https://www.baronfig.com" rel="noopener noreferrer nofollow" target="_blank">Baron Fig notebooks</a></li> <li><a href="https://fieldnotesbrand.com" rel="noopener noreferrer nofollow" target="_blank">Field Notes</a></li> <li><a href="https://www.asianefficiency.com/likes/moleskine-plain-notebook-large/" rel="noopener noreferrer nofollow" target="_blank">Moleskine</a></li> <li><a href="https://www.asianefficiency.com/likes/rhodia-dotgrid-notebook/" rel="noopener noreferrer nofollow" target="_blank">Rhodia notebook</a></li> <li><a href="https://www.asianefficiency.com/likes/bullet-journal/" rel="noopener noreferrer nofollow" target="_blank">Bullet Journal</a></li> <li><a href="https://www.asianefficiency.com/likes/miracle-morning-book/" rel="noopener noreferrer nofollow" target="_blank">Miracle Morning</a></li> </ul> If you enjoyed this episode, subscribe to the podcast on iTunes, Stitcher, Overcast, PocketCast or your favorite podcast player. It’s easy, you’ll get new episodes automatically, and it also helps the show gain exposure. You can also leave a review! <a href="https://www.youtube.com/watch?v=7rrwvGAYKeM" rel="nofollow" target="_blank">Here’s how</a>. <a href="https://itunes.apple.com/us/podcast/productivity-show-getting/id955075042?mt=2" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://www.stitcher.com/podcast/asian-efficiency" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://overcast.fm/p253645-XOswX3" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://pca.st/productivityshow" rel="noopener noreferrer nofollow" target="_blank"></a>

How Journaling Can Make You 25% Happier (TPS154)

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The best podcast episodes on parenting. Interviewing experts and talking through common issues surrounding parenting. This topic is filled with important lessons and insights for anyone listening. Add episodes you're interested into your queue below!

Parenting is fraught with uncertainty, changing with each generation. This hour, TED speakers share ideas about raising kids and how — despite our best efforts — we're probably still doing it wrong. Guests include former Stanford dean Julie Lythcott-Haims, former firefighter Caroline Paul, author Peggy Orenstein, psychologist Dr. Aala El-Khani, and poet Sarah Kay.

TED Radio Hour

Turning Kids Into Grown-Ups

The multibillion-pound parenting industry tells us we can all shape our children to be joyful, resilient and successful. But what if it’s all bunk? Intelligence Squared are bringing together a panel of top geneticists and parenting experts to explore just how important parenting is.Arguing in favour of the motion are Robert Plomin, Psychologist and Professor of Behavioural Genetics at the Institute of Psychiatry, Psychology and Neuroscience at King’s College London; and Stuart Ritchie, Lecturer in the Social Genetic and Developmental Psychiatry Centre at King’s College London.Arguing against the motion were Susan Pawlby, a developmental Clinical Psychologist with over 30 years of experience working with mothers and babies both in clinical and research contexts; and Ann Pleshette Murphy, a therapist, parenting counsellor and advocate for young children and their families.The debate was chaired by Xand van Tulleken, a medical doctor and broadcaster who has presented numerous shows for the BBC and Channel 4, often alongside his identical twin brother Chris.  Support this show http://supporter.acast.com/intelligencesquared.See acast.com/privacy for privacy and opt-out information.

Intelligence Squared

The multibillion-pound parenting industry tells us we can all shape our children to be joyful, resilient and successful. But what if it’s all bunk? Intelligence Squared are bringing together a panel of top geneticists and parenting experts to explore just how important parenting is. Arguing in favour of the motion are Robert Plomin, Psychologist and Professor of Behavioural Genetics at the Institute of Psychiatry, Psychology and Neuroscience at King’s College London; and Stuart Ritchie, Lecturer in the Social Genetic and Developmental Psychiatry Centre at King’s College London. Arguing against the motion were Susan Pawlby, a developmental Clinical Psychologist with over 30 years of experience working with mothers and babies both in clinical and research contexts; and Ann Pleshette Murphy, a therapist, parenting counsellor and advocate for young children and their families. The debate was chaired by Xand van Tulleken, a medical doctor and broadcaster who has presented numerous shows for the BBC and Channel 4, often alongside his identical twin brother Chris.  Support this show <a href="http://supporter.acast.com/intelligencesquared" rel="payment nofollow" target="_blank">http://supporter.acast.com/intelligencesquared</a>.See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Leads2Scale

Weekly hand curated podcast episodes for learning