Nick Allen

I sit down and chat with Nick Allen, founder of the mindful drinking app, Sunnyside.--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

I sit down and chat with Nick Allen, founder of the mindful drinking app, Sunnyside.--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Interview with Sunnyside Founder Nick Allen - Nir And Far

Help them make the most of it by becoming “indistractable” The end of the school year is a magical time. Kids have made it through a grueling year of groggy early mornings, rigid class schedules, piles of homework, and endless extracurriculars. You can read the Nir And Far blog post on: How to Craft an ‘Indistractable’ Summer Schedule for Your Kids https://www.nirandfar.com/summer-schedule-for-kids/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Help them make the most of it by becoming “indistractable” The end of the school year is a magical time. Kids have made it through a grueling year of groggy early mornings, rigid class schedules, piles of homework, and endless extracurriculars. You can read the Nir And Far blog post on: How to Craft an ‘Indistractable’ Summer Schedule for Your Kids <a href="https://www.nirandfar.com/summer-schedule-for-kids/" rel="nofollow" target="_blank">https://www.nirandfar.com/summer-schedule-for-kids/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

How to Craft an ‘Indistractable’ Summer Schedule for Your Kids - Nir And Far

Become Indistractable to conquer the paradigm shift What would it look like if the world moved toward a four-day workweek? The organization, 4 Day Week Global, did a 6-month study of 900 employees across 33 U.S. and Irish businesses in 2022. The study was based on the 100-80-100 model: Employees received 100 percent of their pay for working 80 percent of the time at 100 percent of the productivity. Participating employees rated the four-day workweek a 9.1 out of 10, claiming it reduced their burnout and fatigue. Businesses said revenue increased and that attracting and retaining talent was easier. You can read the NirAndFar article on: The 4-Day Workweek: How To Do More With Less https://www.nirandfar.com/4-day-workweek/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Become Indistractable to conquer the paradigm shift What would it look like if the world moved toward a four-day workweek? The organization, <a href="https://www.4dayweek.com/" rel="noopener nofollow" target="_blank">4 Day Week Global</a>, did a 6-month<a href="https://www.cnbc.com/2022/12/09/us-4-day-workweek-trial-results-no-one-is-going-back-to-normal.html" rel="noopener nofollow" target="_blank"> study</a> of 900 employees across 33 U.S. and Irish businesses in 2022. The study was based on the 100-80-100 model: Employees received 100 percent of their pay for working 80 percent of the time at 100 percent of the productivity. Participating employees rated the four-day workweek a 9.1 out of 10, claiming it <a href="https://www.nirandfar.com/how-to-prevent-burnout/" rel="nofollow" target="_blank">reduced their burnout</a> and fatigue. Businesses said revenue increased and that attracting and retaining talent was easier. You can read the NirAndFar article on: The 4-Day Workweek: How To Do More With Less <a href="https://www.nirandfar.com/4-day-workweek/" rel="nofollow" target="_blank">https://www.nirandfar.com/4-day-workweek/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

The 4-Day Workweek: How To Do More With Less - Nir And Far

Summary. The rise of remote work has made corporate leaders paranoid, thinking they must monitor their employees’ every digital move in order to maintain productivity. But while people often zero in on Facebook, TikTok, or Netflix as potential sources of employee distraction, in truth, we’re often more distracted by the ways in which we work today. Here are four strategies to help managers get to the root causes of what’s distracting their employees: 1) Open a dialogue about distractions; 2) Schedule-sync with your employees; 3) Don’t hold meetings without an agenda; and 4) Set an example. You can read the Nir And Far blog post on: Managers, Stop Distracting Your Employees https://www.nirandfar.com/managers-distracting-employees/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/    ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Summary. The rise of remote work has made corporate leaders paranoid, thinking they must monitor their employees’ every digital move in order to maintain productivity. But while people often zero in on Facebook, TikTok, or Netflix as potential sources of employee <a href="https://www.nirandfar.com/distractions/" rel="nofollow" target="_blank">distraction</a>, in truth, we’re often more distracted by the ways in which we work today. Here are four strategies to help managers get to the root causes of what’s distracting their employees: 1) Open a dialogue about distractions; 2) Schedule-sync with your employees; 3) Don’t hold meetings without an agenda; and 4) Set an example. You can read the Nir And Far blog post on: Managers, Stop Distracting Your Employees<a href="https://www.nirandfar.com/managers-distracting-employees/" rel="noopener noreferer nofollow" target="_blank"> https://www.nirandfar.com/managers-distracting-employees/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Managers, Stop Distracting Your Employees - Nir And Far

Adam Alter

I sit down with Adam Alter to discuss his new book, Anatomy of a Breakdown.  Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: ⁠http://www.nirandfar.com/⁠   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

I sit down with Adam Alter to discuss his new book, Anatomy of a Breakdown. Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">⁠http://www.nirandfar.com/⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Interview with author Adam Alter - Nir And Far

We get by with a little help from our friends Now, more than ever, we have to be smart with our money. Consumer prices at one point increased 9.1 percent from June 2021 to 2022, and financial experts are wary of an economic recession. Yet navigating our personal finances and adhering to a budget can be a daunting task. You can read the Nir And Far blog post on: Money Buddies: Don’t Go It Alone with Your Wallet https://www.nirandfar.com/money-buddy/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

We get by with a little help from our friends Now, more than ever, we have to be smart with our money. Consumer prices at one point <a href="https://www.bls.gov/opub/ted/2022/consumer-prices-up-9-1-percent-over-the-year-ended-june-2022-largest-increase-in-40-years.htm#:~:text=Consumer%20prices%20up%209.1%20percent,U.S.%20Bureau%20of%20Labor%20Statistics" rel="noopener nofollow" target="_blank">increased 9.1 percent</a> from June 2021 to 2022, and financial experts are wary of an economic recession. Yet navigating our personal finances and adhering to a budget can be a daunting task. You can read the Nir And Far blog post on: Money Buddies: Don’t Go It Alone with Your Wallet <a href="https://www.nirandfar.com/money-buddy/" rel="nofollow" target="_blank">https://www.nirandfar.com/money-buddy/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Money Buddies: Don’t Go It Alone with Your Wallet - Nir And Far

Busting these myths will set you free from productivity woes Every time I hear a productivity myth described as fact, I cringe as if listening to a snake oil salesman peddle his cures. Let me tell you, when I was writing my second book, Indistractable, I endlessly researched productivity and time management. I tried a lot of recommended methods and techniques myself. You can read the Nir And Far blog post on: 5 Productivity Myths Ruining Your Life https://www.nirandfar.com/productivity-myths/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Busting these myths will set you free from productivity woes Every time I hear a productivity myth described as fact, I cringe as if listening to a snake oil salesman peddle his cures. Let me tell you, when I was writing my second book, <a href="https://www.nirandfar.com/indistractable/" rel="nofollow" target="_blank">Indistractable</a>, I endlessly researched productivity and time management. I tried a lot of recommended methods and techniques myself. You can read the Nir And Far blog post on: 5 Productivity Myths Ruining Your Life <a href="https://www.nirandfar.com/productivity-myths/" rel="noopener noreferer nofollow" target="_blank">https://www.nirandfar.com/productivity-myths/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

5 Productivity Myths Ruining Your Life - Nir And Far

Robert Glazer

I discuss the overall impact of AI with Robert Glazer, founder and CEO of Acceleration Partners.  Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/     ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

I discuss the overall impact of AI with Robert Glazer, founder and CEO of Acceleration Partners. Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Interview with Robert Glazer - Nir And Far

Uncover the real sources behind six habits secretly causing misery and learn simple ways to break them for a happier life.  You wake up in the morning irritable and groggy but determined to be productive. Yesterday didn’t go well. It always seems as if there are not enough hours in the day. You didn’t complete even the one big priority project that would have taken just a couple of hours if you’d focused. Still, you spent all day on the computer, even leaving your partner to handle dinnertime alone and canceling pickleball with friends. You can read the Nir And Far blog post on: 6 Habits That Are Secretly Making You Miserable ⁠https://www.nirandfar.com/6-habits-making-you-miserable/⁠ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/        ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Uncover the real sources behind six habits secretly causing misery and learn simple ways to break them for a happier life. You wake up in the morning irritable and groggy but determined to be productive. Yesterday didn’t go well. It always seems as if there are <a href="https://www.nirandfar.com/not-enough-hours/" rel="nofollow" target="_blank">not enough hours in the day</a>. You didn’t complete even the one big priority project that would have taken just a couple of hours if you’d focused. Still, you spent all day on the computer, even leaving your partner to handle dinnertime alone and canceling pickleball with friends. You can read the Nir And Far blog post on: 6 Habits That Are Secretly Making You Miserable <a href="https://www.nirandfar.com/6-habits-making-you-miserable/" rel="nofollow" target="_blank">⁠https://www.nirandfar.com/6-habits-making-you-miserable/⁠</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

6 Habits That Are Secretly Making You Miserable - Nir And Far

The German writer and philosopher Goethe believed he could predict someone’s future based on one simple fact. “If I know how you spend your time,” he wrote, “then I know what might become of you.” Seeing how you spend your time reveals your values and, thus, shows where your investment of time, attention, and effort will lead you. The trouble is that too many of us spend too much time distracted rather than focused on the things that matter. Wasting time on distractions, which we’ll later regret, leads to a life filled with missed opportunities. You can read the Nir And Far blog post on: One Question to Ask Yourself to Know Your Future https://www.nirandfar.com/one-question-to-know-future/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

The German writer and <a href="https://www.britannica.com/biography/Johann-Wolfgang-von-Goethe" rel="noopener nofollow" target="_blank">philosopher Goethe</a> believed he could predict someone’s future based on one simple fact. “If I know how you spend your time,” he wrote, “then I know what might become of you.” Seeing how you spend your time reveals your values and, thus, shows where your investment of time, attention, and effort will lead you. The trouble is that too many of us spend too much time distracted rather than focused on the things that matter. Wasting time on <a href="https://www.nirandfar.com/distractions" rel="nofollow" target="_blank">distractions</a>, which we’ll later regret, leads to a life filled with missed opportunities. You can read the Nir And Far blog post on: One Question to Ask Yourself to Know Your Future <a href="https://www.nirandfar.com/one-question-to-know-future/" rel="noopener noreferer nofollow" target="_blank">https://www.nirandfar.com/one-question-to-know-future/</a> Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

One Question to Ask Yourself to Know Your Future - Nir And Far

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Love the insights and knowledge Nir shares.

I'm Hooked!

Exactly, what I wanted from this podcast, short form and insightful!!

Great Podcast!!

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Nir And Far: Business, Behaviour and the Brain

I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits? You can read the Nir and Far blog post on: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong https://www.nirandfar.com/2015/04/bad-habits.html Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits? You can read the Nir and Far blog post on: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong <a href="https://www.nirandfar.com/2015/04/bad-habits.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2015/04/bad-habits.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far 

If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts. That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products. You can read the Nir and Far blog post on Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) https://www.nirandfar.com/2015/04/apple-watch-kano-model.html Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/   ---   Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

If you are among the <a href="http://www.slashgear.com/analysts-apple-watch-could-top-19-million-in-2015-08372629/" rel="nofollow" target="_blank">19 million</a> people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts. That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products. You can read the Nir and Far blog post on Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) <a href="https://www.nirandfar.com/2015/04/apple-watch-kano-model.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2015/04/apple-watch-kano-model.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far 

You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors <a href="https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html" rel="noopener nofollow" target="_blank">https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Stop Building Apps, Start Building User Behaviors-Nir&Far

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead.Distraction might appear more available than ever, but it is nothing new. You can read the Nir and Far blog post on: Conquer Distractions With This Simple Chart https://www.nirandfar.com/2016/08/tech-distractions-addictions.htmlNir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead. Distraction might appear more available than ever, but it is nothing new. You can read the Nir and Far blog post on: Conquer Distractions With This Simple Chart <a href="https://www.nirandfar.com/2016/08/tech-distractions-addictions.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2016/08/tech-distractions-addictions.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Conquer Distractions With This Simple Chart-Nir&Far

Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked. I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. I couldn’t resist. You can read the Nir and Far blog post on: The Secrets of Addictive Online Auctions https://www.nirandfar.com/online-auctions/ Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at <a href="http://bright.com/" rel="nofollow" target="_blank">Bright.com</a> (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked. I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. I couldn’t resist. You can read the Nir and Far blog post on: The Secrets of Addictive Online Auctions <a href="https://www.nirandfar.com/online-auctions/" rel="nofollow" target="_blank">https://www.nirandfar.com/online-auctions/</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

The Secrets of Addictive Online Auctions-Nir&Far

Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD.  As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave. The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent meta-analysis of 42 studies involving over 22,000 --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD.  As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave. The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent <a href="http://www.tandfonline.com/doi/full/10.1080/10510974.2012.727941#preview" rel="noopener nofollow" target="_blank">meta-analysis</a> of 42 studies involving over 22,000 --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Why Behavior Change Apps Fail to Change Behavior-Nir&Far

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends. We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person. Recalling that episode now, we sound embarrassingly naïve. We didn’t realize --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends. We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person. Recalling that episode now, we sound embarrassingly naïve. We didn’t realize --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far

“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”  I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.  I barely knew the first thing about anything. It was my first month of my first job out of college, and I had no idea how I—a 23-year-old with zero existing insights on the industry—was going to tell a senior partner anything that wasn’t going to get me fired. You can read the Nir and Far blog post on:Three Steps to Get Up to Speed on Any Subject Quickly https://podcasters.spotify.com/pod/show/nirandfar/support

“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”  I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.  I barely knew the first thing about anything. It was my first month of my first job out of college, and I had no idea how I—a 23-year-old with zero existing insights on the industry—was going to tell a senior partner anything that wasn’t going to get me fired. You can read the Nir and Far blog post on:Three Steps to Get Up to Speed on Any Subject Quickly <a href="https://www.nirandfar.com/2016/07/three-steps --- Support this podcast: &lt;a href=" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far

A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question, my gut reaction was to say, “You can’t and shouldn’t!” To which his response was, “I have to; it’s my job.” This gentleman, who asked that I not disclose his name, is the corporate equivalent of the guy the mob sends to break kneecaps if a worker doesn’t do as they’re told. For the past decade, he has run the same methodical process of cajoling, and at times threatening, people to do things they don’t want to do. “It’s really unfair and mean. I know it is,” he said. “But people have to comply or else people get hurt.” You can read the Nir and Far blog post on: Ways To Get People To Do Things They Don’t Want To Do https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/ Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

A reader recently asked me a pointed question: “I’ve read your work on creating <a href="https://www.nirandfar.com/2012/02/habits-are-new-viral-why-startups-must.html" rel="noopener noreferrer nofollow" target="_blank">user habits</a>. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question, my gut reaction was to say, “You can’t and shouldn’t!” To which his response was, “I have to; it’s my job.” This gentleman, who asked that I not disclose his name, is the corporate equivalent of the guy the mob sends to break kneecaps if a worker doesn’t do as they’re told. For the past decade, he has run the same methodical process of cajoling, and at times threatening, people to do things they don’t want to do. “It’s really unfair and mean. I know it is,” he said. “But people have to comply or else people get hurt.” You can read the Nir and Far blog post on: Ways To Get People To Do Things They Don’t Want To Do <a href="https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/" rel="nofollow" target="_blank">https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Ways To Get People To Do Things They Don’t Want To Do - Nir&Far

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to predict player performance, baseball professionals relied on faulty intuitions and anecdotes. Commentators debate how effective sabermetrics actually is, but Bean’s original insight—that we can’t learn that much about baseball just by watching—changed the game.You can read the Nir and Far blog post on 3 Ways to Make Better Decision Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.htmlNir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to predict player performance, baseball professionals relied on faulty intuitions and anecdotes. Commentators debate how effective sabermetrics actually is, but Bean’s original insight—that we can’t learn that much about baseball just by watching—changed the game. You can read the Nir and Far blog post on 3 Ways to Make Better Decision Using "The Power of Noticing" <a href="https://www.nirandfar.com/2015/01/powerofnoticing.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2015/01/powerofnoticing.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These<a href="https://www.nirandfar.com/2012/01/where-is-web-going.html" rel="noopener nofollow" target="_blank"> </a><a href="https://www.nirandfar.com/2012/01/where-is-web-going.html" rel="noopener nofollow" target="_blank">curated web</a> portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Getting Your Product Into the Habit Zone - Nir&Far

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant i--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a <a href="https://www.google.com/url?q=http%3A%2F%2Fwww.nirandfar.com%2F2012%2F01%2Fwhere-is-web-going.html&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNG_kfPEyDFFNtHvM0sKQNIWucHiFg" rel="nofollow" target="_blank">new era</a> of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant i --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Hooks: An Intro on How to Manufacture Desire-Nir&Far

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball.You can read the Nir &amp; Far blog post on: 3 Ways to Make Better Decisions Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.htmlNir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. You can read the Nir &amp; Far blog post on: 3 Ways to Make Better Decisions Using "The Power of Noticing" <a href="https://www.nirandfar.com/2015/01/powerofnoticing.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2015/01/powerofnoticing.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

3 Ways to Make Better Decisions-Nir&Far

Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 million messages each week,” and that the company is, “adding $1 million to its annual billing projections every six weeks.” Smelling an opportunity, investors just plowed $120 million into the company, giving it a $1.12 billion valuation. “Our subscription revenue is growing about 8 --- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Slack isn’t just another office collaboration app. The company has been <a href="https://www.theverge.com/2014/10/31/7135639/slack-is-now-the-fastest-growing-workplace-software-ever" rel="noopener nofollow" target="_blank">called</a>, “the fastest-growing workplace software ever.” Recent press <a href="http://www.businessinsider.com/slack-app-growing-like-crazy-2014-8" rel="noopener nofollow" target="_blank">reports</a> claim that “users send more than 25 million messages each week,” and that the company is, “adding $1 million to its annual billing projections every six weeks.” Smelling an opportunity, investors just <a href="https://www.theverge.com/2014/10/31/7135639/slack-is-now-the-fastest-growing-workplace-software-ever" rel="noopener nofollow" target="_blank">plowed</a> $120 million into the company, giving it a $1.12 billion valuation. “Our subscription revenue is growing about 8 --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far

Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover.Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult to change and often provides a sustained competitive advantage.You can read the Nir and Far blog post on: Today's Behaviors, Tomorrow's Startups https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.htmlNir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at <a href="http://ryanhoover.me" rel="nofollow" target="_blank">ryanhoover.me</a> and you can follow him on Twitter at rrhoover. Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult to change and often provides a sustained competitive advantage. You can read the Nir and Far blog post on: Today's Behaviors, Tomorrow's Startups <a href="https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Today's Behaviors, Tomorrow's Startups-Nir&Far-

The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed. But creating habits is easier said than done. Though I’ve written extensively about behavior engineering and theimportance of habits to the future of the web, few resources give entrepreneurs the tools they need to design and measure user ha--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed. But creating habits is easier said than done. Though I’ve written extensively about<a href="https://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html" rel="nofollow" target="_blank"> behavior engineering</a> and the<a href="https://www.nirandfar.com/2012/02/habits-are-new-viral-why-startups-must.html" rel="nofollow" target="_blank">importance of habits</a> to the<a href="https://www.nirandfar.com/2012/01/where-is-web-going.html" rel="nofollow" target="_blank"> future of the web</a>, few resources give entrepreneurs the tools they need to design and measure user ha --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far

When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food.Eventually, he stopped smoking. However, the junk food habit got the best of him. His weight ballooned by over 50 pounds and in his late 50s his doctor told him he was pre-diabetic. You can read the Nir and Far blog post on: The Mind-Hack I Used to Help My Father Lose Weight https://www.nirandfar.com/father-lose-weight/ Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food.Eventually, he stopped smoking. However, the junk food habit got the best of him. His weight ballooned by over 50 pounds and in his late 50s his doctor told him he was pre-diabetic. You can read the Nir and Far blog post on: The Mind-Hack I Used to Help My Father Lose Weight <a href="https://www.nirandfar.com/father-lose-weight/" rel="nofollow" target="_blank">https://www.nirandfar.com/father-lose-weight/</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

The Mind-Hack I Used to Help My Father Lose Weight

Nir’s Note: Is “no” the most powerful word in the English language? In this guest post Chikodi Chima explores the power of no and what happens when people say, “No.” Chikodi is a former VentureBeat staff reporter who helps startups with their public relations and marketing. His blog is PR Tips For Startups and he is @Chikodi on Twitter. Sirens were beautiful creatures from Greek Mythology who lured sailors to their death.  The power of their song was so irresistible it would cause captains to steer their boats into the rocks and drown. We are also seduced daily by ideas that sound great at first, but may leave us shipwrecked, unless we have the power to say no. You can read the Nir and Far blog post on: The Power of No https://www.nirandfar.com/the-power-of-no/ Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: Is “no” the most powerful word in the English language? In this guest post Chikodi Chima explores the power of no and what happens when people say, “No.” Chikodi is a former VentureBeat staff reporter who helps startups with their public relations and marketing. His blog is <a href="http://prtipsforstartups.com/" rel="noopener noreferrer nofollow" target="_blank">PR Tips For Startups</a> and he is <a href="https://twitter.com/chikodi" rel="noopener noreferrer nofollow" target="_blank">@Chikodi </a>on Twitter. Sirens were beautiful creatures from Greek Mythology who lured sailors to their death.  The power of their song was so irresistible it would cause captains to steer their boats into the rocks and drown. We are also seduced daily by ideas that sound great at first, but may leave us shipwrecked, unless we have the power to say no. You can read the Nir and Far blog post on: The Power of No <a href="https://www.nirandfar.com/the-power-of-no/" rel="nofollow" target="_blank">https://www.nirandfar.com/the-power-of-no/</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

The Power of No-Nir&Far

On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game.You can read the Nir and Far blog post on: Why do Fads Fade? The Inevitable Death of Flappy Bird https://www.nirandfar.com/2014/02/why-do-fads-fade.htmlNir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game. You can read the Nir and Far blog post on: Why do Fads Fade? The Inevitable Death of Flappy Bird <a href="https://www.nirandfar.com/2014/02/why-do-fads-fade.html" rel="nofollow" target="_blank">https://www.nirandfar.com/2014/02/why-do-fads-fade.html</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com" rel="nofollow" target="_blank">http://www.nirandfar.com</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

Why do Fads Fade? The Inevitable Death of Flappy Bird-Nir&Far

Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook. To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses. You can read the Nir and Far blog post on: To Become a Superstar, Improve Your Strengths (Not Your Faults) https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/ Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Nir’s Note: This guest post is by <a href="http://blog.summation.net/" rel="noopener noreferrer nofollow" target="_blank">Auren Hoffman</a>, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at <a href="https://twitter.com/auren" rel="noopener noreferrer nofollow" target="_blank">@auren </a>or on <a href="https://facebook.com/aurenh" rel="noopener noreferrer nofollow" target="_blank">Facebook</a>. To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses. You can read the Nir and Far blog post on: To Become a Superstar, Improve Your Strengths (Not Your Faults) <a href="https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/" rel="nofollow" target="_blank">https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/</a> Nir &amp; Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/" rel="nofollow" target="_blank">http://www.nirandfar.com/</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/nirandfar/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/nirandfar/support</a>

To Become a Superstar, Improve Your Strengths (Not Your Faults) - Nir&Far

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