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Nir And Far: Business, Behaviour and the Brain

Updated 9 days ago

Technology
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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

Read more

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

iTunes Ratings

42 Ratings
Average Ratings
36
1
1
0
4

Great Podcast!!

By Alm0ndsz - Mar 11 2017
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Exactly, what I wanted from this podcast, short form and insightful!!

I'm Hooked!

By daniel.todd - Mar 11 2017
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Love the insights and knowledge Nir shares.

iTunes Ratings

42 Ratings
Average Ratings
36
1
1
0
4

Great Podcast!!

By Alm0ndsz - Mar 11 2017
Read more
Exactly, what I wanted from this podcast, short form and insightful!!

I'm Hooked!

By daniel.todd - Mar 11 2017
Read more
Love the insights and knowledge Nir shares.
Cover image of Nir And Far: Business, Behaviour and the Brain

Nir And Far: Business, Behaviour and the Brain

Latest release on Jan 20, 2020

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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

Rank #1: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far

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I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?”

I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits?

You can read the Nir and Far blog post on: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong https://www.nirandfar.com/2015/04/bad-habits.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


--- Support this podcast: https://anchor.fm/nirandfar/support

Mar 07 2017

11mins

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Rank #2: Ways To Get People To Do Things They Don’t Want To Do - Nir&Far

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A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question, my gut reaction was to say, “You can’t and shouldn’t!” To which his response was, “I have to; it’s my job.”

This gentleman, who asked that I not disclose his name, is the corporate equivalent of the guy the mob sends to break kneecaps if a worker doesn’t do as they’re told. For the past decade, he has run the same methodical process of cajoling, and at times threatening, people to do things they don’t want to do. “It’s really unfair and mean. I know it is,” he said. “But people have to comply or else people get hurt.”

You can read the Nir and Far blog post on: Ways To Get People To Do Things They Don’t Want To Do https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Support this podcast: https://anchor.fm/nirandfar/support

Dec 09 2019

10mins

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Rank #3: Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far

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If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts.

That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products.

You can read the Nir and Far blog post on Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) https://www.nirandfar.com/2015/04/apple-watch-kano-model.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


--- Support this podcast: https://anchor.fm/nirandfar/support

Mar 07 2017

10mins

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Rank #4: Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far

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When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends.

We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person.

Recalling that episode now, we sound embarrassingly naïve. We didn’t realize

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Dec 11 2017

9mins

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Rank #5: Stop Building Apps, Start Building User Behaviors-Nir&Far

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You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of

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Feb 26 2018

5mins

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Rank #6: You'd Be Surprised By What Really Motivates Users-Nir&Far

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Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book I wrote with Ryan Hoover and originally appeared on TechCrunch.

Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the world really needed another Q&A service.

You can read the Nir and Far blog post on: You'd Be Surprised By What Really Motivates Users https://www.nirandfar.com/2014/02/youd-be-surprised.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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May 07 2018

10mins

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Rank #7: To Become a Superstar, Improve Your Strengths (Not Your Faults) - Nir&Far

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Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook.

To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses.

You can read the Nir and Far blog post on: To Become a Superstar, Improve Your Strengths (Not Your Faults) https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Support this podcast: https://anchor.fm/nirandfar/support

Nov 18 2019

6mins

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Rank #8: Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far

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The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed.

But creating habits is easier said than done. Though I’ve written extensively about behavior engineering and theimportance of habits to the future of the web, few resources give entrepreneurs the tools they need to design and measure user ha

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Jan 29 2018

8mins

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Rank #9: The Real Reason You’re Addicted to Your Phone-Nir&Far

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Nir’s Note: This guest post by Avi Itzkovitch offers some clues as to why we can’t seem to put our cell phones down. Avi (@xgmedia) is an Independent User Experience Consultant. He is currently working from his Tel-Aviv Studio XG Media.

Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents, children, or spouse complain that you are not giving them enough attention because of your phone? You may be addicted to your phone.

You can read the Nir and Far blog post on: The Real Reason You’re Addicted to Your Phone-Nir&Far https://www.nirandfar.com/the-real-reason-youre-hooked-to-your-phone/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Support this podcast: https://anchor.fm/nirandfar/support

Aug 05 2019

9mins

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Rank #10: Why Behavior Change Apps Fail to Change Behavior-Nir&Far

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Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD.

 As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave.

The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent meta-analysis of 42 studies involving over 22,000

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Apr 16 2018

12mins

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Rank #11: Hooks: An Intro on How to Manufacture Desire-Nir&Far

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Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?

We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant i

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Feb 05 2018

10mins

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Rank #12: 4 Simple Things I Did to Control My Bad Tech Habits - Nir&Far

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Nir’s Note: In this guest post, Sharbani Roy explores techniques she used to break bad habits related to eating, sleeping and exercising. Sharbani blogs at sharbaniroy.com and you can follow her on twitter @Sharbani.

It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. You want to stop, but you can’t. This technology-induced insomnia will likely ruin your next day (or two) of productivity — and you’ve really achieved nothing according to your list of to-dos. Late-night surfing has become a bad habit you’d like to break, but just can’t figure out how.

You can read the Nir and Far blog post on: 4 Simple Things I Did to Control My Bad Habits https://www.nirandfar.com/2013/09/4-simple-things-i-did-to-control-my-bad-tech-habits.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Dec 24 2018

12mins

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Rank #13: Getting Your Product Into the Habit Zone - Nir&Far

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As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute.

Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am

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Jan 22 2018

7mins

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Rank #14: Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower - Nir & Far

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Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread.

Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.”

You can read the Nir and Far blog post on: Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower https://www.nirandfar.com/2015/02/distraction-tech.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Mar 13 2017

9mins

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Rank #15: Good Products Start With Good Questions-Nir&Far

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Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com readers. Here it is:

You can read the Nir and Far blog post on: Good Products Start With Good Questions https://www.nirandfar.com/2016/03/good-products-start-good-questions.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Aug 13 2018

7mins

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Rank #16: 3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far

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Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to predict player performance, baseball professionals relied on faulty intuitions and anecdotes. Commentators debate how effective sabermetrics actually is, but Bean’s original insight—that we can’t learn that much about baseball just by watching—changed the game.

You can read the Nir and Far blog post on 3 Ways to Make Better Decision Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Jan 07 2019

10mins

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Rank #17: 3 Ways to Make Better Decisions-Nir&Far

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Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball.

You can read the Nir & Far blog post on: 3 Ways to Make Better Decisions Using "The Power of Noticing" https://www.nirandfar.com/2015/01/powerofnoticing.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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May 21 2018

10mins

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Rank #18: The Secrets of Addictive Online Auctions-Nir&Far

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Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked.

I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. I couldn’t resist.

You can read the Nir and Far blog post on: The Secrets of Addictive Online Auctions https://www.nirandfar.com/online-auctions/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Sep 30 2019

10mins

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Rank #19: How to Start a Career in Behavioral Design-Nir&Far

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Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar.

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college took good care of me and was interesting enough, but I knew it wasn’t the career I wanted in the long term. I needed something else, so I started reading and exploring what was out there. One day, as I was reading a blog post on psychology, I discovered a book called Nudge that caught my eye. I bought it immediately and devoured it. The book opened a whole new realm of psychology and economic thinking that I had no idea existed me in a way nothing else had. This was what I was looking for in my search.

You can read the Nir and Far blog post on: How to Start a Career in Behavioral Design https://www.nirandfar.com/2016/12/behavioral-design.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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Jan 28 2019

21mins

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Rank #20: The Number One Reason Good Habits Don't Last-Nir&Far

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Nir’s Note: This guest post is written by Max Ogles. Max writes at MaxOgles.com about behavior change, psychology, and technology. Sign up for a free copy of his upcoming e-book, “9 Ways to Motivate Yourself Using Psychology and Technology."

A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with their lives on the line.We’ve all failed at something, though luckily most of us don’t face death as a consequence. 

You can read the Nir and Far blog post on: The Number One Reason Good Habits Don't Last https://www.nirandfar.com/the-number-one-reason-good-habits-dont-last/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


--- Support this podcast: https://anchor.fm/nirandfar/support

Jul 22 2019

9mins

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4 Cures for Feeling Overwhelmed: A Book Review-Nir&Far

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Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

Many of us feel we’re drowning in the rising tide of emails, updates, and digital distractions. According to a survey by the Families and Work Institute, the majority of American workers report feeling overwhelmed or overworked. In her new book, Overwhelmed: How to Work, Love, and Play When No One Has The Time, Brigid Schulte acknowledges that although the deluge of to do’s is inevitable, there are ways to regain our sanity.

You can read the Nir and Far blog post on: 4 Cures for Feeling Overwhelmed: A Book Review https://www.nirandfar.com/overwhelmed-a-book-review/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Jan 20 2020

9mins

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The Psychology Behind Why We Can't Stop Messaging-Nir&Far

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Today, there’s an app for just about everything. With all the amazing things our smartphones can do, there is one thing that hasn’t changed since the phone was first developed. No matter how advanced phones become, they are still communication devices — they connect people together.

Clearly, we’re a social species and these tech solutions help us re-create the tribal connection we seek.  However, there are other more hidden reasons why messaging services keep us checking, pecking, and duckface posing.

You can read the Nir and Far blog post on: The Psychology Behind Why We Can't Stop Messaging https://www.nirandfar.com/the-psychology-behind-why-we-cant-stop-messaging/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Jan 13 2020

6mins

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The Morality of Manipulation-Nir&Far

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Let's admit it, we in the consumer web industry are in the manipulation business. We build products meant to persuade people to do what we want them to do. We call these people "users" and even if we don't say it aloud, we secretly wish every one of them would become fiendishly addicted.

Users take our technologies with them to bed. When they wake up, they check for notifications, tweets, and updates before saying "good morning" to their loved ones. Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the "cigarette of this century" and warns of equally addictive and potentially destructive side-effects.

You can read the Nir and Far blog post on: The Morality of Manipulation https://www.nirandfar.com/the-art-of-manipulation/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Dec 30 2019

13mins

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Nir Eyal Interview with John Jantsch - Nir&Far

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My interview with author John Jantsch about his new book, The Self-Reliant Entrepreneur.

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Dec 23 2019

18mins

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Abolish The Reference Check-Nir&Far

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It’s time to abolish the reference check. The unpleasant process of calling up a job applicant’s former boss to gab about the candidate’s pluses and “deltas” is just silly. Maybe if we all just agree to stop doing it the practice will go away, like pay phones and fanny packs. Instead, I’ve learned a better way to hire that leverages a universal human attribute—namely, the fact that we’re all lazy.

What’s my beef with reference checks? They don’t accomplish the job we intend them to do. In a startup, you can’t afford to hire B-players. But reference checks, which are intended to do the screening, fail to eliminate these candidates who are just so-so.

You can read the Nir and Far blog post on: Abolish the Reference Check https://www.nirandfar.com/abolish-the-reference-check/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Dec 16 2019

6mins

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Ways To Get People To Do Things They Don’t Want To Do - Nir&Far

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A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question, my gut reaction was to say, “You can’t and shouldn’t!” To which his response was, “I have to; it’s my job.”

This gentleman, who asked that I not disclose his name, is the corporate equivalent of the guy the mob sends to break kneecaps if a worker doesn’t do as they’re told. For the past decade, he has run the same methodical process of cajoling, and at times threatening, people to do things they don’t want to do. “It’s really unfair and mean. I know it is,” he said. “But people have to comply or else people get hurt.”

You can read the Nir and Far blog post on: Ways To Get People To Do Things They Don’t Want To Do https://www.nirandfar.com/ways-to-get-people-to-do-things-they-dont-want-to-do/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Dec 09 2019

10mins

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What Killed Turntable.fm? - Nir&Far

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Nir’s Note: In this guest post, Ryan Hoover, Director of Product at PlayHaven, utilizes my thinking on the “Habit Zone” to shed light on where Turntable.fm fell short. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover.

As I described nearly two years ago, much of Turntable’s success was due to its well-executed social engagement loop; however, that wasn’t enough. So what went wrong?

You can read the Nir and Far blog post on: What Killed Turntable.fm? https://www.nirandfar.com/what-killed-turntable-fm/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Dec 02 2019

4mins

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When Designing for Good Is Bad - Nir&Far

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We in the design business love when people do what we want. Nothing is more satisfying than when a user intuitively understands what to do with what we’ve built. At the heart of good design, however, is understanding what the user really wants to get done.

But what of designing for behaviors people don’t want to do, at least not right now? We all know we should eat healthier, exercise more, create fewer greenhouse gases, give more to charity, and vote in every local election from city council to school board. But do we? Despite countless organizations and nonprofits encouraging us to do what we know we should, we often don’t. Why is designing for behaviors in the user’s best interests so hard?

You can read the Nir and Far blog post on: When Designing for Good Is Bad https://www.nirandfar.com/when-designing-for-good-is-bad/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Nov 25 2019

6mins

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To Become a Superstar, Improve Your Strengths (Not Your Faults) - Nir&Far

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Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook.

To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses.

You can read the Nir and Far blog post on: To Become a Superstar, Improve Your Strengths (Not Your Faults) https://www.nirandfar.com/to-become-a-superstar-improve-your-strengths-not-your-faults/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Nov 18 2019

6mins

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This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth - Nir&Far

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Nir’s Note: This guest post is by James Clear. James writes at JamesClear.com, where he share ideas for mastering personal habits. Join his free newsletter here.

In 1936, a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior.

You can read the Nir and Far blog post on: This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth https://www.nirandfar.com/this-simple-equation-reveals-how-habits-shape-your-health-happiness-and-wealth/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Nov 11 2019

7mins

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It’s Not All Fun And Games: The Pros and Cons of Gamification at Work - Nir&Far

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Nir’s Note: This post was co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of the Atomic Scientists, and IBM.

In the never-ending effort to motivate employees, companies are taking cues from video games–adding scoring, virtual badges, and other game-like elements to everyday work processes to make jobs more fun.

You can read the Nir and Far blog post on: It's Not All Fun and Games: The Pros and Cons of Gamification at Work https://www.nirandfar.com/its-not-all-fun/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Nov 04 2019

7mins

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Is “Lean Startup” Right for Your Idea?-Nir&Far

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Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean startup methodologies with my Hook Model at the Lean Startup Machine conference. This article also appears today on Pando Daily. Follow Lyle on Twitter @lylemckeany.

The conventional view of lean startup ideation methodology is to identify a problem, test your riskiest assumption with a certain success criterion, talk to potential customers before coming up with a solution. Then pivot or persevere until you validate a solution. But it turns out that this conventional view isn’t always the appropriate approach. Here’s how my experience at a Lean Startup Machine(LSM) event in San Francisco earlier this month proves it.

You can read the Nir and Far blog post on: Is “Lean Startup” Right for Your Idea? https://www.nirandfar.com/right-for-your-idea/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Oct 28 2019

9mins

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How To Cope with Your Insane Jealousy Of The WhatsApp Deal-Nir&Far

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Wednesday was my birthday. It should have been a great day. My wife and daughter had prepared a delicious breakfast, I had lunch with close friends, and I finished up some writing and client work. At the end of the day I headed to San Francisco to enjoy a swanky scotch tasting at a friend’s house.

Then I heard the news. WhatsApp had been purchased by Facebook for $19 billion. When I read about the deal I blurted out the words, “Holy Crap!” so loudly that a stranger nearby gave me a disapproving look.

You can read the Nir and Far blog post on: How To Cope with Your Insane Jealousy Of The WhatsApp Deal https://www.nirandfar.com/how-to-cope-with-your-insane-jealousy-of-the-whatsapp-deal/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Oct 21 2019

6mins

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People Don’t Want Something Truly New, They Want the Familiar Done Differently - Nir&Far

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I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.

The California Roll provided a gateway to discover Japanese cuisine and demand exploded. Over the next few decades sushi restaurants, which were once confined to large coastal cities and almost exclusively served Japanese clientele, suddenly went mainstream. Today, sushi is served in small rural towns, airports, strip malls, and stocked in the deli section of local supermarkets.

You can read the Nir and Far blog post on: People Don’t Want Something Truly New, They Want the Familiar Done Differently https://www.nirandfar.com/california-role-rule/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Oct 14 2019

7mins

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Marketplaces & The Curse of the Network Effect-Nir&Far

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Marketplace businesses exist to connect two or more parties, typically the buyers and the sellers. Investors love these marketplace businesses because they tend to grow quickly and spawn winner-take-all companies. A long line of successful Silicon Valley startups have found success providing a place for people to connect and transact. Examples of these kinds of companies include industry titans like eBay and LinkedIn but also include some of today’s web darlings like Uber and AirBnB.

You can read the Nir and Far blog post on: Marketplaces & The Curse of the Network Effect https://www.nirandfar.com/the-curse-of-the-network-effect/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Oct 07 2019

7mins

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The Secrets of Addictive Online Auctions-Nir&Far

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Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked.

I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. I couldn’t resist.

You can read the Nir and Far blog post on: The Secrets of Addictive Online Auctions https://www.nirandfar.com/online-auctions/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Sep 30 2019

10mins

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The Power of No-Nir&Far

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Nir’s Note: Is “no” the most powerful word in the English language? In this guest post Chikodi Chima explores the power of no and what happens when people say, “No.” Chikodi is a former VentureBeat staff reporter who helps startups with their public relations and marketing. His blog is PR Tips For Startups and he is @Chikodi on Twitter.

Sirens were beautiful creatures from Greek Mythology who lured sailors to their death.  The power of their song was so irresistible it would cause captains to steer their boats into the rocks and drown. We are also seduced daily by ideas that sound great at first, but may leave us shipwrecked, unless we have the power to say no.

You can read the Nir and Far blog post on: The Power of No https://www.nirandfar.com/the-power-of-no/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Sep 23 2019

5mins

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“Yes, And”: The Two Words that Created a #1 App-Nir&Far

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Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked app. Eric was the lead developer of the “A Beautiful Mess” app and is a Partner at Rocket Mobile.

In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. Then, you try and do it again with another, “Yes, and.”

You can read the Nir and Far blog post on: “Yes, And”: The Two Words that Created a #1 App https://www.nirandfar.com/the-two-words-that-created-a-1-app/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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Sep 16 2019

7mins

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Variable Rewards: Want To Hook Users? Drive Them Crazy-Nir&Far

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In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers.

But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions, and companies find they need to hook users quickly if they want to stay in business. Today, companies are using more than feedback loops. They are deploying the Hook Model.

You can read the Nir and Far blog post on: Variable Rewards: Want To Hook Users? Drive Them Crazy https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Sep 09 2019

8mins

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This Will Be the Last Article You Read-Nir&Far

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If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey.

“Hello Nir,” it said to me in its low, monotone voice. “Glad to see you again.”

“Internet, I just need a few quick things for an article I’m writing,” I’d reply. “Then it’s back to work. No distractions this time.”

You can read the Nir and Far blog post on: This Will Be the Last Article You Read https://www.nirandfar.com/this-will-be-the-last-article-you-read/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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Sep 02 2019

7mins

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iTunes Ratings

42 Ratings
Average Ratings
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4

Great Podcast!!

By Alm0ndsz - Mar 11 2017
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Exactly, what I wanted from this podcast, short form and insightful!!

I'm Hooked!

By daniel.todd - Mar 11 2017
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Love the insights and knowledge Nir shares.