Rank #1: 10 - Change Your Thinking: Disrupt a Market like Lululemon, Use Your Passion to Build a Business, and Do Everything Wrong to Create a Big Success
Entrepreneurs thrive when they think differently than everyone else. So in this episode of TGIM, we’re going to change the way you think. You’ll learn how to disrupt your industry with Christine Day, who’s transformed the world of coffee at Starbucks and female apparel at Lululemon. You’ll find out how to channel your passion into a great business by learning about a business focused on sneakers. And you’ll meet a business owner who proves that doing almost everything antithetical to success is in fact a great recipe… for success. It’s time to think differently.
How to Become an Expert at Market Disruption (from the former CEO of Lululemon)
Christine Day has a unique specialty - she blows up stagnant industries with big, exciting ideas. She helped disrupt the coffee industry at Starbucks. Then she turned the downward-dog female sports apparel industry into a glowing sunrise salute as the CEO of Lululemon, where she grew the stock by over 400%. And today, she’s rethinking healthy eating at a new startup called Luvo.
Want to know how to you can do it, too? Listen up - Christine’s going to share all her expert advice on how to disrupt the market with your business.
The Best Ways to Combat Stress as an Entrepreneur
You’d be hard pressed to find someone who ISN’T dealing with stress of some kind.
For entrepreneurs, though, it’s a major concern. A recent survey found that entrepreneurs say that maintaining a small business causes twice as much stress as maintaining a healthy relationship, nearly three times as much stress as raising children, and more than four times the stress of managing their personal finances. And for those who run businesses, that stress needs to be managed, or there can be consequences...not just for the founder, but for the business itself. So close your eyes, breathe deeply, and prepare to learn how to relax when it comes to your business.
- The Science of Working Smarter: 8 Stress Hacks for Entrepreneurs
- 7 Cups
- 7 Cups on Twitter
- 7 Cups on Facebook
One Entrepreneur’s Creative Approach to Cashing in on the Sneaker Business
Matt Halfhill has a passion - sneakers. He LOVES new shoes. So much so that he decided to follow his passion and open his own business in the sneaker industry. Matt’s hasn’t decided to compete again Nike, Adidas, and Under Armour by making his own sneakers, though. Instead, he’s assembled a team of experts to WRITE about sneakers.
Meet the Reluctantly Successful Hatmaker With a 6-Month Waiting List
Stephen Tempkin makes fedoras. Each hat is custom made by hand. One at a time. In his home. He could make his business bigger. He could make his hats faster. But he doesn’t, because Stephen makes hats because he loves doing it. Conventional business wisdom would say that’s not a great business. But, Stephen is convinced that NOT trying to be successful is what has made his business such a huge success. Meet the reluctantly successful hatmaker.
Jun 13 2016
Rank #2: 09 - The Homeless Entrepreneur, Hubspot’s CMO on the Power of Inbound Marketing and How to Tell a Great Story
Your business may have a great story, but is anyone listening? This week, TGIM is chock-full of ways to use the power of narrative to build your business: storytelling secrets from GoDaddy's Shawn Pfunder, inbound marketing advice from Hubspot’s CMO Kipp Bodner and the remarkable story of a homeless entrepreneur who started a cookie business.
The Homeless Entrepreneur
There are a million reasons to put off starting a business. But Jason Mercado doesn’t believe in excuses. He started his business in extreme conditions, while he was homeless and living in a shelter.
Hubspot’s CMO on the Power of Inbound Marketing
HubSpot is the world’s largest inbound marketing agency, and they have a reputation for getting results. Kipp Bodnar is Hubspot’s CMO and he explains how to use inbound marketing to accelerate the growth of your business, and turn strangers into customers.
How to tell a GREAT story
Successful businesses need to tell compelling stories. Think of brands like Apple or Nike and how important the stories of those companies are to their identities. So what’s the story of your business? Shawn Pfunder is the Editor-in-Chief at GoDaddy and he’s got a few simple steps to help you become a great storyteller.
Ripped Bodice Bookstore
Starting up a bricks-and-mortar bookstore in 2016 might not seem like a strong business play, considering the uncertain future of many booksellers. But sometimes the best plays are unexpected. This is the story of The Ripped Bodice, a new bookstore in Culver City, California. Two sisters are trying to bring a popular genre of fiction out of the shadows, and they’ve found a market waiting for them, longingly, with beating heart and bated breath.
May 30 2016
Rank #3: 08 - The Perils of Becoming Too Successful, the Neuroscience of Memorable Content and Advice From the Founders of SoulCycle
This week, TGIM is all about success. Discover how the founders of SoulCycle built a hugely success business by creating a movement around their brand. Learn how to use neuroscience to make successful content. Hear how one company’s success was built using bulldozers to create an adult playground. And meet one entrepreneur with a very unusual problem - too much success.
Start Using Neuroscience So People Remember Your Content
Did your team start drifting off during your last powerpoint presentation? Is your latest blog post still looking for its first reader? And - gasp - are your tweets not being retweeted? Sounds like you could use some cutting-edge neuroscience to help you make things that people will never forget.
SoulCycle’s Founders on How to Build a Movement Around Your Brand
Elizabeth Cutler and Julie Rice founded SoulCycle because they wanted to have more fun while working out. So they put a new spin on spinning classes and built a business with a fanatical following. They share their tips on how to create a movement around YOUR brand.
- SoulCycle on Twitter
- How Great Customer Service Turns First-time Shoppers into Lifetime
- How to Exceed Customer Expectations and Over-Deliver Every Time
- 6 Creative Ways to Surprise And Delight Your Customers
- 5 Ways to Take Charge of Your Ecommerce Customer Service
- How To Read Your Customers' Minds With One Email
- How To Turn Your Negative Reviews Into Lifelong Customers
- How to Start a Loyalty Program That Keeps Customers Coming Back
- Referral Marketing 101: 7 Tactics to Launch Your Own Referral
The Best Worst Problem - What To Do When You’re TOO Successful
When you start a business, you want it to be successful. But what happens if your business becomes TOO successful? This is a cautionary tale about a business that did so well...it actually fell victim to its own growth. Here’s what you need to know so the same thing doesn’t happen to you.
- Getaway Farm
- Getaway Farm on Twitter
- Why You Need to Stop Worrying About Profit and Start Worrying About Cash Flow
Can You Dig it? Yes, You Can. (But Only In Vegas)
Have you ever walked by construction site after hours, seen some machinery, and had the urge to jump in and start it up? A thriving business in Las Vegas will help you satisfy that urge... without getting hurt or arrested. And you just might be surprised to learn who their customers are.
May 16 2016
Rank #4: 07 - Cardboard Desks, Mentors and Advice From Hootsuite CEO Ryan Holmes
Great businesses solve tough problems. In this episode of TGIM, you’ll meet an entrepreneur who created a successful company to solve his own back pain, you’ll hear if a social media makeover can save a toy company’s online store and you’ll learn the one piece of advice you need to know before getting a mentor. Oh yeah - we’ll also show you how to get a rapper to lay down rhymes about your company... for five bucks.
May 02 2016
Rank #5: 06 - Tips from a Crowdfunding Insider, Business Improv and How to Tell a Great Story
This episode of TGIM is all about how a great story can help you grow your business. Danae Ringelmann, the co-founder of crowdfunding giant Indiegogo, shares the 3 secret ingredients to a successful crowdfunding campaign. Meet two moms who started a business that takes the stress out of buying birthday gifts and raised millions of dollars for charity along the way. Discover the secret technique every jazz musicians knows, and every salesperson needs to learn. And meet a woman who founded a successful business not by competing on price, but by telling a better story.
Apr 18 2016
Rank #6: 05 - Guy Kawasaki, Naming Your Business & East Coast Connections
Episode 5 of TGIM connects you with some inside advice to help your business thrive. Guy Kawasaki is a Silicon Valley legend and former Chief Evangelist at Apple. He shares the essential advice from his 13 books in two minutes flat. We’ve got the three simple steps to naming your business from the man who named Sirius Satellite Radio, Cingular Wireless and Mach III Razors. And we meet a guy who started his clothing business as a school project and leveraged his connections to get his shirts on the backs of Ed Sheeran and Ghostface Killah.
Apr 04 2016
Rank #7: 04 - Gary Vaynerchuk, the World’s Most Targeted Ad & How to Choose Your Target Market
Episode 4 of TGIM will help you hit the bullseye for your business. You’ll hear three essential success secrets from social media superstar, Gary Vaynerchuk. We have an amazing story about an elaborate ad campaign for ONE person. Seriously. And you’ll meet two women who learn how to find the right target market for their unusual subscription box service.
Mar 21 2016
Rank #8: 03 - Unconventional Wisdom: Seth Godin, Embracing Failure and the Importance of Questions
Sometimes you need to break away from the pack, think differently, zig when everyone else zags. This episode is all about unconventional wisdom and how it can help you become a more successful entrepreneur. We start with marketing legend Seth Godin, who makes the case for why bigger isn’t necessarily better, we learn why you should make friends with failure and travel to Texas to meet a baker who learned the recipe for success... from a tech wizard.
Mar 07 2016
Rank #9: Episode 02 - The Recipe for Success: Pat Flynn, Pricing Products… and Yoga?
This episode is all about the ingredients you need to become a successful entrepreneur. Start with 3 servings of Pat Flynn who’s got some great advice about standing out from the crowd and testing your products, mix in a unique pricing strategy, add a dollop of mindfulness and blend with a healthy work/life balance. Plus the definitive answer to the age old question - are entrepreneurs born or made. Episode 2 of TGIM is the recipe you’ve been looking for.
Feb 22 2016
Rank #10: 15 - Bigger, Bolder, Braver
Ann Handley wants you to be bigger, bolder and braver. Ann is the world’s first Chief Content Officer and Forbes called her the most influential woman in Social Media. She explains how you can make your business more successful by using your brand’s voice to differentiate yourself from your competitors. Then meet an entrepreneur who took his startup from a campus project to a 25 million dollar Google acquisition in only 18 months. And find out how one entrepreneur found the balance between passion and profits by shaking up from the frozen dessert business making gelato from exotic ingredients like eggplant, roasted parsnip and crisp cricket. Yes… cricket.
Ann Handley: Get a Bigger, Bolder, Braver Brand Voice Like Freaker USA
Ann Handley is the world’s first ever Chief Content Officer. She’s also a marketing guru who champions content as a way to connect with potential customers at her company Marketing Profs. She’s the best-selling author of the book “Everybody Writes” and has been cited by Forbes as the most influencer woman in social media. She walks us through everything you need to know about developing a major competitive advantage - your brand’s voice. Ann digs into the amazing and creative brand of Freaker USA and gives you advice about how to make sure your brand’s voice is heard.
Bufferbox: From Lean Startup to Google Acquisition in 18 Months
Businesses and entrepreneurs are often faced with the question of, if I build, it will they come? How do you arrive at an answer? It’s tough, especially when you’re just getting started, when you have no money, and you have no time. This is the story of one startup and how they answered that question as they went from a campus project to a 25 million dollar Google acquisition in only 18 months.
Death in Venice Gelato
The theme of TGIM this episode is how to be bigger, braver, and bolder to succeed with your business and there is perhaps no better example than an upstart gelato company in Toronto called Death In Venice. The company has earned rave reviews from foodie bloggers and restaurant critics alike. So how does a gelato company act big, brave, and bold? By designing gelato flavors NO ONE else in the world has thought of yet. Anyone care for a scoop of Thai Peanut Soy Fish, a cup of Chocolate Crisp Cricket or perhaps a cone of Mealworm?
Aug 22 2016