Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football
"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same." Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work. Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University. We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University. The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discipline, denounce the braggadocious nature of sports designers and try to determine why rip-off culture runs rampnat in college athletics marketing and design. Lastly, we go deep on Sam's work with OSU and specifically discuss the new intitiative, BrandU, a program that helps teach college athletes about the importance of their personal brands. Mentions Include: Sam Silverman on Twitter OSU football on Twitter Dieter Rams 12 Principles of Design Bauhaus movement Swiss typography aka International Typographic Style World Wildlife Fund logo Jason Mayden, former Jordan brand designer BrandU My next guest is Adam White, the founder and CEO of Front Office Sports, a new era sports business media platform bringing readers insight, news and authority at the intersection of sport and business. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.
11 Jun 2018
Episode 52: Chris Creamer, Founder, SportsLogos.net
"I know you say you (designers) are not curing cancer but you affect people. You affect people positively and negatively (with your work)." Our second Canadian guest comes aboard the podcast this week as Chris Creamer, Founder and Editor-in-Chief of SportsLogos.net joined the the show to tell the story of one of the most influential sports logo and uniform sites on the Internet. The site was started in 1999 when Chris was only 14 years old and has survived throughout his high school, college years, attacks from hackers and even the Web 2.0 era. Chris and I nerd out about being some of the older tech guys on the web in our 30s and mixing that with our love of both tech and sports. Chris tells a few stories about the growth of the website, its early rebellious nature, the infamous forums and the sites move from archiving sports logos to daily content and news. We also discuss breaking new logo stories and Chris has been able to develop relationships within the media and sports executive community to get first-hand access to new logo information. Lastly, what kind of episode would it be if we didn't discuss a few favorite logos, uniforms and team branding. Mentions include: Chris Creamer on Twitter SportsLogos.net Episode 48: Matt Coyle, Maple Leaf Sports & Entertainment Tripod, Geocities Paul Lukas, Uniwatch Major Level Creative Connect Torch Creative Episode 44: Torch Creative Doubleday & Cartwright's Milwaukee Bucks logo Lexington Legends logos The Creamer Boards aka CCSLC Episode 11: Adam Clement, Under Armour Episode 4: Todd Radom Episode 2: Joe Bosack Episode 18: Fanbrandz My next guest is Alexandra Mount, Art Director of the NFL's Consumer Product division where she is leading design and photography marketing initiatives for the NFL's many licensed merchandise. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
14 Sep 2015
Episode 84: Ross Yoshida, Director of Graphic Design, Los Angeles Dodgers
"You want to have as much control as possible as an in-house design staff...there is so much talent out there and talent isn't exclusive to well-known agencies on the market." Ross Yoshida, Director of Graphic Design for the L.A. Dodgers, joins the podcast to discuss his break early in his career into the sports design industry for his favorite team. We chat about Ross's 10+ years with the organization and how he started off as a part-timer in college answering phones for ticket sales, which eventualy led to his design gig. Ross touches on how protective he is of the Dodgers brand as a fan and now the design leader of the organization, and he discusses some of the nuances of the visual history of the team including the history and several tweaks of the Dodgers' script, the red numbers on the uniforms and the practical decisions made when it comes to making changes to an iconic brand. Lastly, Ross gives some advice to in-house creatives on how to get your ideas heard with executives and why there are advantages being a part of the brand and knowing the quirks of the brand in regards to creating seasonal campaigns vs. outside agences. We wrap by discussing the imprortance of sports design criticism as well as how the industry has changed over the years; including what Ross looks forward to in the future of uniform design and sports branding. Mentions Include: Ross Yoshida's Twitter Ross Yoshida's Behance Palotta TeamWorks Lon Keller, fine artist The Inside Story on the Dodgers' Logo Tweaks by UniWatch Todd Radom Episode 4 Todd Radom Todd Radom blog on the Dodgers red uni numbers Fanbrandz Episode 18: Fanbrandz Manuals 1: Design & Identity Guidelines Branding & Belong: Country, Color & Confusion Dodger Stadium 50th Anniversary Logo My next guest is Samir Gole. Samir is the VP of Digital Products at Major League Soccer (MLS) where he leads a team of designers, technologists, strategists and more looking to improve the soccer fan's experience through digital technologies. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
22 Aug 2016
Episode 48: Matt Coyle, Creative Director, Maple Leaf Sports & Entertainment
"We're constantly looking for inspiration...it always comes down to the passion of it. So when you get a cool opportunity you want to maximize it." This week on the podcast, Matt Coyle of Maple Leaf Sports & Entertainment joined the show. Matt is the creative director at MLSE where he leads a team of designers working on projects for the company's sports properties such as the Toronto Raptors, Toronto Maple Leafs, Toronto Marlies and Toronto FC. Matt's team has won many awards for their creative work. We discuss the importance of entering awards show as an in-house team and how it can help you get a voice and seat at the table in the front office. We also discuss the new uniforms and branding of the Raptors, what Drake's role is with the organization and the "We The North" campaign. Hockey being Cananda's sport and the Maple Leafs being Canada's team, we don't leave out the hockey conversation as we discuss up coming projects for the Maple Leafs' 99th season and do a deep dive on some of their season ticket and packaging work. Lastly we talk about the internal creative processes for MLSE and how the team finds inspiration continues to stay inspired and not work in a vaccuum. Mentions include: Matt Coyle on Twitter Matt Coyle on Behance Maple Leaf Sports & Entertainment Sidlee MLSE Design Raptor's new primary logo Raptor's new unis Caroline Blanchet Chuck Anderson, NoPattern Maple Leaf's Winter Classic Jersey Packaging My next couple of guests are the guys from the Hardwood Hustle podcast. Show hosts Alan Stein and Adam Bradley are joining the podcast to discuss combining the passion for sports with business and making a living from it. As touching lives through the sport of basketball and youth sports in particular. Both gentlemen are equally successful on their own with Stein being the strength and conditioning coach for DeMatha Catholic High School (where Kevin Durant attended) and Bradley being the founder of successful independent radio network in the DC/Baltimore area. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
10 Aug 2015
Most Popular Podcasts
Episode 18: Bill Frederick and Michael Raisch, Fanbrandz
"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program" This week, New Jersey sports branding agency Fanbrandz joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL. Fanbrandz began as the sports and entertainment design agency, Frederick & Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and Styleworks serving the entertainment niche. On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print. Fanbrandz has worked with the MLB for over 20 years on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode. Mentions include: Fanbrandz website Fanbrandz on Instagram Fanbrandz on Twitter Raisch Studios on Twitter Anne Occi, VP Design, MLB Paul Conway, Senior Design Director, NHL Mets All-Star Game Branding 2013 Tom O'Grady, Gameplan Creative Bob Scott, photographer Diamondbacks All-Star Game Branding 2011 NHL Winter Classic branding The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First Tampa Bay Rays identity Anaheim Ducks brand identity Fanbrandz Player Art Michael Schwab Illustration Nancy Stahl Illustration Burton Morris, Illustrator Cincinnati All-Star Game Branding 2015 Matt Carpenter, St Louis Cardinals Michael Raisch's 9/11 project 30 Fans for 30 Cities The next show guest is Aaron Masik, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.
15 Dec 2014
Episode 58: Surf Melendez, Managing Director of Content & Creative, Miami Dolphins
"Yearly campaigns shouldn't be a reinvention of who you are. There should be a core of what you are & what you stand for & what you look like." On this week's show, Surf Melendez joins me to discuss his non-traditional path to the Miami Dolphins where he is Managing Director of Content & Creative for the team overseeing a group of talented creatives that are working with ownership to build an in-house agency. From an architecture degree at Florida, to a career in the restaurant industry & finance, we touch on Surf's eventual landing at ad agency Crispin Porter Bogusky where he launched into the creative world. Due to the crazy hours of advertising and having kids, Surf tell of life change and a passion for sport that lead to Adidas where he created for running, training & football. The want to move back home pointed him to the Miami, where they were wanting to build an in-house agency and serendipitously, the CMO used to be at CP+B client BK. We discuss the team's moves to cultivate a creative culture, their campaigns, controlling what goes out from a marketing perspective and their approach to building a global brand. Finally, Surf leaves us with wisdom on building brands from within organizations. Be sure to stick around after the ending for some extra audio regarding a Dolphins/Marvel collab. Mentions include: Surf's Twitter Miami Dolphins IG Crispin Porter Bogusky Alex Bogusky's Twitter BK's Subservient Chicken Bogusky leaves advertising Victors & Spoils Evan Fry, CCO of V&S Noah Clark, CD at V&S Jon Willey, Dolphins Photographer MetaLab - web design shop I mention Ep42: Chris David Garcia Nike Better World Nike's Girl Effect Ep37: Matt Lange HBO's Ballers London Olympics, Wolff Olins Bill Roseman, Marvel My next guest is Eric Bodamer, uniform designer for Adidas's NHL Division. Prior to Adidas, Eric has had an extensive career at companies such as Nike, Reebok, Target and more. He's also had cameos on shows 35 and 47. Join us for an interesting view into the world of uniform design for hockey. Sign up for the weekly email newsletter for updates, discounts on future products & exclusive content. Did you enjoy this episode? Please rate and/or write a review of the show on iTunes. Also, be sure to follow host, @TAdamMartin and @MakersofSport.
16 Nov 2015
Episode 60: Eric Bodamer, Uniform Designer, NHL Division, Adidas
“You need to sketch...you just need to doodle…don’t even go to the computer until you absolutely know you’ve flushed it out in your head and run through every iteration you possibly could…the computer and Illustrator and Photoshop are just tools…the solution comes from your head, not from the pixels.“ On this week’s episode, Eric Bodamer joins the podcast to give us some insight into his career as uniform designer for the NHL. Having worked at major brands Nike, Abercrombie & Fitch, The Gap, Target and now Adidas; Eric sheds some light on apparel design and especially uniform culture. From breaking into the uniform design industry by answering an open call from Nike in an L.A. newspaper, to creating iconic Hall-of-Fame uniforms for the Czech Republic, to designing the most recent Stadium Series uniforms for the last year of Reebok's NHL contact, Eric has had an extensive and interesting career in uniform design. He is truly one of the pioneers in the industry. We discuss the public’s obsession with uniforms, the cultural impact on designing uniforms for international teams, as well as Todd Van Horne’s legacy at Nike. Lastly, we touch on the latest release of the NHL Stadium Series jerseys, a set of uniforms Eric and his team created at Reebok/Adidas; including discussing their thinking behind the concept, as well as functionality of hockey sweaters, and debate the potential future of uniforms under the Adidas contract. Mentions include: Todd Van Horne MoS Ep. 9: Rodney Richardson Tinker Hatfield Charles Goslin, American Graphic Designer, Pratt professor Paul Rand Saul Bass SME Branding Houston Texans logo by Verlander Design MoS Ep 40: Jon Contino Dominik Hasek, 1998 Olympic Jersey Mike Jeffries, Former A&F CEO) Ricardo Crespo Aaron Masik Charles S. Anderson Design Jony Ive, Apple Dieter Rams, Braun Massimo Vignelli Stadium Series NHL Our next guest is going to be Michelle Cruz, Senior Art Director of the New York Red Bulls. Michelle has had an extensive career in sports with stints at ESPN and the New York Knicks before joining the host MLS franchise. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
14 Dec 2015
Episode 88: riCardo Crespo, Chief Creative Officer, Th13teen (LA)
"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication." riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way. Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi, McCann Erickson, Chiat/Day; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen. riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose. Crespo has an interesting take on portfolios and he doesn't put much weight in them as he touches on subjectivity, explaining & communicating your work. He also discusses being courageous as a creative and how sometimes you have to get out of your comfort zone, making a decision on your environment and whether you can find a diplomatic, respectful voice with marketing execs or if you need to find a new environment to collaborate & thrive. Lastly, we discuss the democratic culture of design today, why change for change's sake is bad and why if change is a good strategy then the brands need to suffer through the online criticism. Truthfully, this episode is so jam-packed with value it's hard to find quotes for. Get out your notepad & pen. Mentions Include: riCardo on Twitter Avatar movie Juventus FC rebrand by Interbrand "Designing Brand Identity" University of Cal logo controversy Miami Ad School talks "1000 True Fans" by Kevin Kelly EP45: MLC Panel '15 My next guest is Alex Center. Alex is a design director at Coca-Cola Co. working on Powerade, Vitamin Water & Smart Water. Checkout of some of Alex's work. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin & @MakersofSport on twitter and Dribbble. ORDER NOW: Sports Designers United t-shirt.
7 Feb 2017
Episode 13: Kris Bazen, Founder, Sports Font Foundry
"If I can contribute to the design world, something that might exist long after I'm gone, that's a win for me...Sports Fonts was a part of that". This week I'm speaking with typeface and logo designer, Kristopher Bazen. Kris is currently a senior apparel designer at J. America. He also recently founded Sports Font Foundry, an online store and typeface foundry targeting the sports industry. From getting kicked out of high school to battling cancer, Kris has a very inspiring story of perseverance and overcoming obstacles in life to get where you want to be professionally and approaching your career from a different mindset. Before founding Sports Font Foundry, Kris spent time at Reebok, Adidas - Sports Licensed Division and Old Hat Creative honing his branding and illustration skills. In this interview, Kris shares advice for getting starting from scratch in the sports industry, diversifying your skillset, learning to sell good design to clients, the importance of sketching and more. Kris also touches on his sports logo design process and custome typeface design process. We also take a question from twitter as @ScottdeFasselle: "If you had to start from scratch—no one knew you & you hadn't worked in the industry, how would you get started?" Mentions include: • @KrisBazen on Twitter • Sports Font Foundry • J America • Pro Football Hall of Fame • Washington Wizards Logo • Old Hat Creative • Joe Bosack: Episode 2 • Lost Type • Hoefler & Co. • TOMS Shoes • Warby Parker • Chris Gardner • The Pursuit of Happiness • Dave Ramsey • Harley Creative (future guest) • Frazer Davidson, Field Theory Sports Branding (future guest) • Weapons of Mass Creation My next guest is John Trotter, founder and creative director of strategic sports branding agency, Forty Forty. John was a former designer at Nike and design director at Landor before founding his firm which works with brands such as the Washington Nationals, NFL Players Association, DC United, Keen Footwear and more.
6 Oct 2014
Episode 14: John Trotter, Founder/Creative Director, Forty Forty Agency
This week, John Trotter joins the podcast. John is the founder and creative director of Forty Forty Agency, a San Francisco brand consultancy and creative agency that has worked with both consumer and team sports brands such as the Washington Nationals, DC United, NFL Players Association, Keen Footwear and more. Prior to founding Forty Forty Agency, John was a senior designer at Nike and design director at Landor. The interview takes a deep dive into the strategic side of sports branding discussing sponsorship and the cross-pollination of consumer brands with sports brands, as well defining the vision and identifying core values of a brand. The two also talk about a few great examples of branding and design work aiding in the recruiting side of college athletics. Discussion includes the 1996 Atlanta Olympics and Nike's ambush marketing campaign behind it. With Forty Forty Agency being headquartered in downtown San Francisco, of course conversation cannot avoid the startup scene and how there is a great opportunity for products and software in the sports vertical. Mentions include: John Trotter on Twitter Forty Forty Agency 1996 Atlanta Olympics Nike Ambush Marketing Campaign Malcom Grear Designers Mary Zalla, Global President of Consumer Brands, Landor The Washington Nationals - Nattitude Campaign Oregon Gridiron Seattle Seahawks Nike Uniforms Behind-the-scenes There Can Only Be One - NBA Campaign by Goodby Silverstein & Partners My next guest is independent designer & illustrator, Matt Stevens. Matt works with brands outside of sports such as Facebook, Pinterest and more, however he is most known for successfuly raising money on Kickstarter to fund his side project, the MAX100 Project, a book and posters containing 100 illustrations in different styles of the iconic Nike Airmax 1.
20 Oct 2014
Episode 57: Ashley Strauss, Director of Creative Services, Mississippi State Bulldogs
"When you're more of a creative thinker you think differently...the language you use is a lot different and sometimes there is a disconnect when you're trying to conversate about what you're trying to accomplish. As a designer you have to remember that you are solving a problem...is this going to benefit your brand, is this going to serve the purpose? You could create this beautiful piece of work, but if it doesn't accomplish what somebody was intending to do, then it's not going to be a successful design." For this week's episode, I traveled to Starkville, MS for the Kentucky vs. Mississippi State football game. The game wasn't the only reason I was in town though, it was just a perk. The real reason I went to Stark Vegas was to interview Ashley Strauss, the Bulldogs' talented Director of Creative Services. You'll hear Ashley and I post-BBQ coma speaking on-location in her office about her path to Mississippi St., the painful similarities between playing sports and pushing yourself as a creative person, and developing a visual style for the MSU athletics brand. We also discuss empathy and how developing it is an important skill for creative people, as well as how communication is vital in getting to the bottom of the semantics of feedback for projects as many times, non-creatives aren't articulating feedback clear enough for creative thinkers. In addition, we have a special guest cameo as Senior Associate AD of External Affairs, Scott Wetherbee, comes aboard to discuss MSU's relationship with Adidas and how they go about approving and creating uniforms, as well as feeding the social media monster. Mentions include: Ashley on Twitter Ashley on Behance Dak Prescott Illustration #HailState End Zones Mississippi St. Emoji Ep 2: Joe Bosack Sr. Assoc. AD Scott Wetherbee Assist. AD of Marketing Leah Beasley Assist. Director of Marketing, Rhett Hobart Ep 37: Matt Lange, Alabama Football Elevendy Ars Thanea The Hejz Trip Photos on Facebook Our next guest is Surf Melendez. Surf is the Managing Director of Creative for the Miami Dolphins, an NFL team doing things differently in the sports industry by approaching their creative content as more of a consumer brand, rather than a sports brand. Prior to the Dolphins, Surf had an extensive career in the traditional advertising industry and stint at Adidas as a brand manager. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
3 Nov 2015
Episode 93: Marissa McClain, Sr. Designer and Brand Specialist, Boston Red Sox
"I think that the best design is design you don't notice most of the time, so I have no problem just putting up a beautiful photo if it's a beautiful photo." Marissa McClain, Sr. Designer/Brand Specialist for the Boston Red Sox joined this episode to discuss her passion for fine art & photography, and how it led to a gig with the Red Sox. We discuss her past as a student photographer for the Michigan Wolverines and an intern at Complex Media; as well as how she ended up shooting the Boston Red Sox 2013 World Series win which led to an art-loving, non-sports-liking kid to end up working full-time for one of baseball's historic teams. Marissa touches on why she pushes herself and her creative team to make things with intent, why we should let photography do its job sometimes and go easy on the textures and filters, and how design principles are the same no matter the discipline (i.e. motion, graphic design, etc.) We also discuss the fear of being a "jack of all trades, master of none" and how having an inherent curiously is good for creativity. Marissa touches on how the Red Sox incorporate motion, GIFs and animation into their social media, as well as their strategies for Instagram stories and when to balance very produced work with raw, candid images. Lastly, Marissa discusses her "34 x 34" project for Big Papi's retirement and her creative friendship with NFL tight end and The Imagination Agency owner, Martellus Bennett. Mentions Include: Red Sox Creative Services Marissa McClain Twitter Marissa McClain Instagram Complex Media Four Pins MLC Connect Episode 24: Chin Wang T-shaped skills, IDEO Episode 62: Michelle Cruz, NY Red Bulls Font Review Journal 34 x 34 Big Papi Martellus Bennett, The Imagination Agency "A Whole New Mind" book Refinery29 My next guest is tentative right now but hoping to interview Tom Bookwalter, designer of the Kansas State "powercat" logo. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
15 Nov 2017
Episode 21 (Halftime): Are You a Fraud?
Do you ever feel like you are not good enough? That your accomplishments will soon get found and you will be exposed as a fraud? In this episode of Halftime, Adam talks about impostor syndrome, how to use it as motivation and how to overcome it. Mentions include: Gary Vaynerchuck VaynerMedia Stop Trying to Figure Out if You've "Made It" Sheryl Sandberg, COO of Facebook Ira Glass, NPR The Gap, Ira Glass Our next guest is Fraser Davidson, co-founder of Cub Studio and founder of Field Theory Sports Branding. Be sure to follow Adam on Twitter (@TAdamMartin) orDribbble, as well as the show (@MakersofSport).
18 Jan 2015
Episode 66: Jeremy Darlow, Author of Brands Win Championships
"Everyone is trying to find their own 15 minutes online with their channel...it's not about that 15 minutes, it's about that 15 years and what are you doing right now to build something that lasts..." On this week's episode, Director of Brand Marketing for Adidas Football & Baseball joined the podcast, Jeremy Darlow. Jeremy is also the author of the book Brands Win Championships. Jeremy brings a psychology background to the world of branding and gives us some insight into how important it is to build a brand and tell your story over the long haul, including digging into your brand's past. We touch on how a smaller athletic program can use the same principles as big schools to build their brand and how sometimes being "second best" isn't so bad in the world of marketing. Lastly, we discuss the importance of design in the world of branding and more specifically, why design deserves a role at the executive level on teams and in college athletic departments. You can buy Brands Win Championships here. Mentions include: Jeremy Darlow on Twitter Brands Win Championships Michael Bierut, Pentagram What Makes a Truly Great Logo via Vox Texas A&M Icy-White Uniforms by Adidas Makers of Sport Community My next guest is going to be Aaron Masik. Aaron has extensive experience working in team sports with stints at the San Antonio Spurs and the San Diego Padres as a designer. Most recently, he moved to the consumer brand side as a senior graphic designer at Upper Deck. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers or show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
8 Feb 2016
Episode 73: Tim O'Shaughnessy, Broadcast Art Director, ESPN
“You should start spending a half-hour a day learning Cinema 4D to advance your design repertoire. It's not hard, it will make you better.” ESPN College Football, Mike & Mike, NBA on ESPN, the 2014 World Cup—do these brands ring a bell? Our guest this week is Tim O'Shaughnessy, broadcast art director at ESPN, and has worked on graphics packages for each of these TV brands. We discuss Tim's undergrad degree in psychology and how it aids him in his work as an art director and empathizing with his intended audience or designers he art directs. Music is an art that influences many designers. Tim is no different. We chat about why designers tend to either be musicians or appreciate music so much, including recognizing creative patterns and applying them to their own work. We touch on the trend of amateur animaged GIFs in college sports and what makes an actual "animation" vs. turning off a layer in Photoshop. Lastly, Tim gives us deep insight into some of the processes the broadcast department uses at ESPN including working with agencies or freelancers, rendering matte paintings, developing an overall vissual language for a show or event, animation engines & software being used, as well as the behehmoth of a project he worked on with LoyalKaspar for the new ESPN College Football motion package which is up for an EMMY. Mentions include: Tim on Twitter Tim's website Chris Radcliffe Photography Cinema4d Chin Wang, ESPN Magazine Creative Director Episode 24: Chin Wang ESPN Front Row article on 2014 World Cup 2014 FIFA World Cup Crest Animations 2014 FIFA World Cup Rombus Flag Animations 2015 ESPN College Football Animation Package Reel ProximaBDA article on ESPN College Football rebrand Jordan Giesler, Kansas City Chiefs Brian Gundell My next guest is going to be Sloane Kelley, Senior Director of Content for the PGA Tour. Sloane has an extensive agency background and has been with the PGA for 3 years. She recently spoke at SXsports on VR and golf. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
11 Apr 2016
Episode 12: Robert Priest, Grace Lee & Cooper Lemon, Eight by Eight Magazine
“This was an opportunity for us as designers to have no limits on what we wanted to do…we are the editors and designers. There was nobody’s opinion we were seeking other than our own…to do whatever we wanted to do on every single page. And that’s a privilege really..." Eight by Eight Magazine founders Robert Priest and Grace Lee join the show this week, as well as marketing director, Cooper Lemon. Both Grace and Robert come from very successful and award-winning backgrounds in editorial design having worked on publications for O Magazine, Esquire, Newsweek, Condé Nast Portfolio, GQ, Esquire and more. Currently they run their own NYC design studio, Priest+Grace. On this episode we discuss the founding of Eight by Eight Magazine, the departure from Howler Magazine (another soccer magazine they helped found), and starting a print publication in a time when many magazines are folding due to the digital world. We also touch on soccer’s growth in the U.S., cultural implications behind the growth of proper football, the new MLS identity & direction, as well as Eight by Eight’s future plans regarding the way they share their content. Mentions include: Eight by Eight Magazine Condé Nast Portfolio * Newsweek comes back to print * Howler Magazine * Replica font * The Pitch (blog of 8by8 Magazine) * Deadspin * Vice Magazine & 8by8 * Adam Levite of Ghost Robot and 8by8 * New Major League Soccer (MLS) Identity My next guest is Kristopher Bazen, designer at J. America and founder of Sports Font Foundry. Kris has been working in the sports industry his entire career creating identities, apparel and more for the likes of Adidas, Reebok, Old Hat Creative and Rickabaugh Graphics to name a few.
22 Sep 2014
Episode 67: Aaron Masik, Senior Graphic Designer, Upper Deck
“When you get to work in pro sports, these players are their showcase...the message, putting people in the seats, getting people interested in the team and buying merchandise comes before cool graphics.” On this week’s episode, Aaron Masik joined the podcast. Aaron is a senior graphic designer at The Upper Deck Company. Prior to Upper Deck, Aaron had stints in-house at the San Antonio Spurs and the San Diego Padres before making the move into consumer products. We discuss Aaron’s big break into the sports industry, what it’s like working in a consistently winning organization such as the Spurs (including an interaction with Coach Pop himself), as well as the differences between working with the NBA versus the MLB. We touch on some of the pain points working in sports as a creative person and have a very real & raw conversation on the frustrations that are prevalent when one makes the decision to work in team sports; including the way our personal and career values change over time and how sometimes it might be best to move on. Lastly, Aaron gives us some insight into working at Upper Deck as we discuss design & printing processes, timelines, as well as the passion of the sports collectibles industry and how it has had a reawakening. Mentions include: Aaron on Twitter Aaron on Behance Austin Spurs identity MLC Connect Episode 42: Chris David Garcia Todd Radom on Twitter Episode 4: Todd Radom SportsGeek podcast Beckett Dan Simon, Studio Simon My next guest is going to be Mekale Jackson. Mekale is the Associate Director of Athletic Communications for St. John's University in New York City. In addition to St. John's, Mekale freelances for numerous univerities including his alma mater, the Michigan Wolverines. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
22 Feb 2016
Episode 71: Brian Gundell, Brian Gundell Graphic Design Co.
“The best designers are always problem-solvers...[our] job is to figure out how to make this [project] the best it can be.” On this week’s podcast, freelance sports designer Brian Gundell joined the show to discuss his career working in a few different limbs of the sports industry. From agency side to Nike to the MLB to college football recruiting, Brian has an varied history in this niche of design. Brian touches on the importance of SportsLogos.net to his entry into sports design, as well as the importance of networking and building relationships with folks in this very small industry. We laugh about the ridiculousness of college football recruiting graphics and Brian elaborates on this newest position for designers in sports. Lastly, we touch on the lack of upward mobility in college sports and Brian leaves us with some insight into his move to full-time freelance. Mentions include: Brian on Twitter Episode 52: Chris Creamer of SportsLogos.net Episode 67: Aaron Masik, Upper Deck How Magazine Print Magazine Smashing Magazine Old Hat Creative Episode 13: Kris Bazen Episode 11: Adam Clement, Under Armour Todd Van Horne, Nike Episode 8: Darrin Crescenzi Episode 44: Torch Creative Episode 37: Matt Lange, Alabama Football Episode 58: Surf Melendez, Miami Dolphins Jon Willey, Miami Dolphins Brandon Moore, Miami Dolphins Episode 57: Ashley Strauss, Tennessee Titans Sammy Silverman, Ohio State Football Alex McLeland, STN Digital Boyd Erickson, Arizona St. Create Legal My next guest is going to be Tim O'Shaughnessy. Tim is a broadcast art director at ESPN where he has worked on motion packages for brands such as ESPN College Football, Mike & Mike, NBA on ESPN and the 2014 World Cup to name a few. Some of Tim's work can be seen at his site here. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
28 Mar 2016
Episode 50: Adam Bradley and Alan Stein, Co-Founders, Hardwood Hustle
"As soon you start worrying about outcomes and not worrying about processes, then you're lost." This week we are joined by some of my favorite podcasters for Episode 50, Adam Bradley and Alan Stein of the Hardwood Hustle podcast. This isn't our typical sports design-related show, but it is filled with great content in regards to leadership, hustling in your craft, coaching and creativity in the sports business. Hardwood Hustle's mission is "for those that know basketball is more than a game." The guys interview folks such as Mark Cuban, Kevin Durant, Jay Bilas and many other sports entrepenuers and personalities. In this episode, we discuss the story of the Hardwood Hustle, why they started a podcast and the intimacy of the podcasting medium for developing an audience or teaching your mission. We also touch on sports entrepreneurship and its crossover with coaching. Including why combining your passion with what you are good at is vital. Lastly, the guys share their views on the problems of youth sports & coaching in the U.S. and what we as creative people and entrepreneurs can do about it — including becoming better coaches, teachers and mentors. Mentions include: Hardwood Hustle on Twitter Hardwood Hustle website Alan Stein on Twitter Adam Bradley on Twiter Stronger Team Ball Hogs Radio Too Many Games article by Alan Stein Paul Rabil Ali Krieger, U.S. Women's National Team Massimo Vignielli Leademup Our next guest is Chris Creamer. Chris is the founder and editor-in-chief of the most popular sports logo and uniform history site on the web, SportsLogos.net. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
31 Aug 2015
Jordan Giesler, Creative Services + Brand Manager, Kansas City Chiefs
“We got in early on the digital brand stuff. We found it extremely important for us to know why we are who we are and tell that story consistently over time." Jordan Gielser, Creative Services & Brand Manager of Super Bowl LIV Champion Kansas City Chiefs, joined the podcast to discuss his lengthy career working for a historic NFL franchise. Jordan found his way into the Chiefs organization after majoring in commercial art in college; however, after a seasonal gig with the team he would find himself leaving sports design for a b2b industrial gig. Eventually, he returned to the Chiefs and would climb from junior graphic designer to creative services & brand manager which is his role today. The Chiefs had many successful campaigns this season including their 2019 Mexico City Campaign; which we discuss in depth. Jordan also touches on developing the creative for the historic 60th Season of Chiefs Football and how they were able to balance a completely different look for the season paying homage to the past but remaining true to the current brand. Lastly, Jordan shares his unique, behind-the-scenes insight into what goes into working as a creative at the Super Bowl. From the planning, to the potential unused creative in case of a loss, to the gameday duties; we get a rare glimpse into hectic weeks heading to up to and following the biggest event in sports. Listen along as Jordan shares his story. Mentions Include: Jordan on Twitter Chiefs in Mexico City Campaign Chiefs 60th Season Campaign Style Guide George Toma, Chiefs groundskeeper Lamar Hunt patch Tungsten by Hoefler & Co. Tad Carpenter Arrowhead Art Collection True North Vikings Creative Christine Zambetti, Manager of Design, 49ers My next guest is William Peebles, product designer & founder of Huntington Base Ball Co.. Huntington Base Ball Co. is a company that makes and sells hand-made baseball goods paying homage to American craft. In the meantime you can follow William on Twitter @HuntingtonBBC. Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on Podcasts. Also, be sure to follow show host, @TAdamMartin and Maker of Sport® on Twitter & Instagram.
16 Feb 2020