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Arts
Business
Design

Makers of Sport®

Updated 9 days ago

Arts
Business
Design
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Conversations about design, branding, creative business, products, footwear, technology, entrepreneurship and more in the sports industry. Featured in Apple Podcasts New & Noteworthy. Missing episode numbers are paid & private community content. Join the community at makersofsport.com/community.

Read more

Conversations about design, branding, creative business, products, footwear, technology, entrepreneurship and more in the sports industry. Featured in Apple Podcasts New & Noteworthy. Missing episode numbers are paid & private community content. Join the community at makersofsport.com/community.

iTunes Ratings

130 Ratings
Average Ratings
129
1
0
0
0

Very Informative!

By jtvicta - Oct 24 2019
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I recommend this podcast for any young designer wanting to learn the ins and outs of the industry. Lots of variety in terms of guests, plenty to learn, and very entertaining to listen to!

Fantastic!

By Alex_Fabes - Sep 13 2019
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Such a a great podcast for young designers to hear what it’s all about. Couldn’t be happier that I have found this podcast. I have recommended it to countless people and will continue to do so!

iTunes Ratings

130 Ratings
Average Ratings
129
1
0
0
0

Very Informative!

By jtvicta - Oct 24 2019
Read more
I recommend this podcast for any young designer wanting to learn the ins and outs of the industry. Lots of variety in terms of guests, plenty to learn, and very entertaining to listen to!

Fantastic!

By Alex_Fabes - Sep 13 2019
Read more
Such a a great podcast for young designers to hear what it’s all about. Couldn’t be happier that I have found this podcast. I have recommended it to countless people and will continue to do so!

Listen to:

Cover image of Makers of Sport®

Makers of Sport®

Updated 9 days ago

Read more

Conversations about design, branding, creative business, products, footwear, technology, entrepreneurship and more in the sports industry. Featured in Apple Podcasts New & Noteworthy. Missing episode numbers are paid & private community content. Join the community at makersofsport.com/community.

Episode 42: Chris David Garcia, Creative Director, Houston Astros; Founder, MLC Connect

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"If there's ever an idea and you realize there is an opportunity there, opportunity has a shelf life. You gotta do it. You gotta do it quick."

This week on the podcast, Chris David Garcia of the Houston Astros joins us. Chris has been creative director of the Houston Astros where he has been working for 8+ years. He is also the founder of the upcoming sports design conference, Major Level Creative Connect (MLC Connect).

Chris discusses his path to the Houston Astros and how important it is for in-house creatives to make clear business cases to their superiors when it comes to defining a career ladder and advancement within sports organizations.

We also touch on the founding of Major Level Creative Connect and discuss why Chris pursued the endeavor to scratch his own itch of talking with other creative professionals working in-house that may be too busy to network outside of their organization.

Lastly, Chris tells us where we can register for the conference, gives some insight on who will be speaking this year and discusses the casual, open-source atmosphere of MLC Connect.

Mentions include:

Our next show will include the founders of Torch Creative, a Texas-based creative agency focused on creating brands for team and corporate clients. Their work includes brands throughout the NCAA, the NHL and they also created the SportsLogos.net logo.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jul 03 2015

1hr 2mins

Play

Episode 52: Chris Creamer, Founder, SportsLogos.net

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"I know you say you (designers) are not curing cancer but you affect people. You affect people positively and negatively (with your work)."

Our second Canadian guest comes aboard the podcast this week as Chris Creamer, Founder and Editor-in-Chief of SportsLogos.net joined the the show to tell the story of one of the most influential sports logo and uniform sites on the Internet.

The site was started in 1999 when Chris was only 14 years old and has survived throughout his high school, college years, attacks from hackers and even the Web 2.0 era.

Chris and I nerd out about being some of the older tech guys on the web in our 30s and mixing that with our love of both tech and sports.

Chris tells a few stories about the growth of the website, its early rebellious nature, the infamous forums and the sites move from archiving sports logos to daily content and news.

We also discuss breaking new logo stories and Chris has been able to develop relationships within the media and sports executive community to get first-hand access to new logo information.

Lastly, what kind of episode would it be if we didn't discuss a few favorite logos, uniforms and team branding.

Mentions include:

My next guest is Alexandra Mount, Art Director of the NFL's Consumer Product division where she is leading design and photography marketing initiatives for the NFL's many licensed merchandise.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Sep 14 2015

1hr 20mins

Play

Episode 2: Joe Bosack, Creative Director, Joe Bosack & Co.

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Joe Bosack, founder and creative director of Joe Bosack & Co. (http://joebosack.com) joins Adam for an in-depth conversation about leaving the NHL and Fila USA to start his own sports branding agency.

The two discuss Joe's creative process and approach when it comes to designing identities for athletics including the need for illustration, custom type design and visual application.

Joe also touches on what it's like to receive hate mail from fans and the current state of sports branding as it regards to the large amount of stakeholders (i.e. fans, alumni, etc.).

Mentions include...

Gotham font

Austin Peay University identity redesign

London 2012 Identity by Wolff Olins

Dieter Rams 10 Design Principles

Florida State Seminoles Identity Update by Nike Graphic Identity Group

Rammer Jammer Yellow Hammer book

Baseball Tonight Podcast Interview with Todd Radom

Follow Joe Bosack:

Joe Bosack & Co. Website

Dribbble

Twitter

Next guest is Jason Feirman, formerly of LSU Athletics.

May 05 2014

48mins

Play

Episode 58: Surf Melendez, Managing Director of Content & Creative, Miami Dolphins

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"Yearly campaigns shouldn't be a reinvention of who you are. There should be a core of what you are & what you stand for & what you look like."

On this week's show, Surf Melendez joins me to discuss his non-traditional path to the Miami Dolphins where he is Managing Director of Content & Creative for the team overseeing a group of talented creatives that are working with ownership to build an in-house agency.

From an architecture degree at Florida, to a career in the restaurant industry & finance, we touch on Surf's eventual landing at ad agency Crispin Porter Bogusky where he launched into the creative world.

Due to the crazy hours of advertising and having kids, Surf tell of life change and a passion for sport that lead to Adidas where he created for running, training & football.

The want to move back home pointed him to the Miami, where they were wanting to build an in-house agency and serendipitously, the CMO used to be at CP+B client BK. We discuss the team's moves to cultivate a creative culture, their campaigns, controlling what goes out from a marketing perspective and their approach to building a global brand.

Finally, Surf leaves us with wisdom on building brands from within organizations. Be sure to stick around after the ending for some extra audio regarding a Dolphins/Marvel collab.

Mentions include:

My next guest is Eric Bodamer, uniform designer for Adidas's NHL Division. Prior to Adidas, Eric has had an extensive career at companies such as Nike, Reebok, Target and more. He's also had cameos on shows 35 and 47. Join us for an interesting view into the world of uniform design for hockey.

Sign up for the weekly email newsletter for updates, discounts on future products & exclusive content.

Did you enjoy this episode? Please rate and/or write a review of the show on iTunes. Also, be sure to follow host, @TAdamMartin and @MakersofSport.

Nov 16 2015

1hr 22mins

Play

Episode 4: Todd Radom, Designer, Todd Radom Design

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"Baseball is the background of summer." - Todd Radom

Independent designer and sports visual historian Todd Radom joins Adam on episode 4 to discuss his 20+ year career designing for professional sports brands.

The two touch on the importance of sports brands in a global economy, as well as the lost art of the game program and ticket. What is happening to them in this digital age?

Todd also shares his passion for the visual aesthetics of baseball and why it is so much more prominent amongst mainstreams fans in that sport in relation to other professional sports.

Mentions include...

Mitchell and Ness

New York Yankees logo history

Brooklyn Cyclones

New York Jets by Pentagram

Big Ten logo (B1G) by Pentagram

Super Bowl by Landor

Interbrand

Swiss Design

Dan Simon of Studio Simon

Joe Bosack of Joe Bosack & Co. Interviewed in Episode 2.

Win Without Pitching

Montreal Expos Case Study by Todd Radom

MLB Camo Memorial Day Uniforms

Charlotte Hornetts Brand Identity by Rare Design

Follow Todd Radom on Twitter, Dribbble or check out his website.

Next guest is Steve Vollmer, in-house designer at the NFL headquarters in NYC.

Jun 02 2014

1hr

Play

Episode 57: Ashley Strauss, Director of Creative Services, Mississippi State Bulldogs

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"When you're more of a creative thinker you think differently...the language you use is a lot different and sometimes there is a disconnect when you're trying to conversate about what you're trying to accomplish. As a designer you have to remember that you are solving a problem...is this going to benefit your brand, is this going to serve the purpose? You could create this beautiful piece of work, but if it doesn't accomplish what somebody was intending to do, then it's not going to be a successful design."

For this week's episode, I traveled to Starkville, MS for the Kentucky vs. Mississippi State football game. The game wasn't the only reason I was in town though, it was just a perk. The real reason I went to Stark Vegas was to interview Ashley Strauss, the Bulldogs' talented Director of Creative Services.

You'll hear Ashley and I post-BBQ coma speaking on-location in her office about her path to Mississippi St., the painful similarities between playing sports and pushing yourself as a creative person, and developing a visual style for the MSU athletics brand.

We also discuss empathy and how developing it is an important skill for creative people, as well as how communication is vital in getting to the bottom of the semantics of feedback for projects as many times, non-creatives aren't articulating feedback clear enough for creative thinkers.

In addition, we have a special guest cameo as Senior Associate AD of External Affairs, Scott Wetherbee, comes aboard to discuss MSU's relationship with Adidas and how they go about approving and creating uniforms, as well as feeding the social media monster.

Mentions include:

Our next guest is Surf Melendez. Surf is the Managing Director of Creative for the Miami Dolphins, an NFL team doing things differently in the sports industry by approaching their creative content as more of a consumer brand, rather than a sports brand. Prior to the Dolphins, Surf had an extensive career in the traditional advertising industry and stint at Adidas as a brand manager.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Nov 03 2015

1hr 11mins

Play

Episode 48: Matt Coyle, Creative Director, Maple Leaf Sports & Entertainment

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"We're constantly looking for inspiration...it always comes down to the passion of it. So when you get a cool opportunity you want to maximize it."

This week on the podcast, Matt Coyle of Maple Leaf Sports & Entertainment joined the show. Matt is the creative director at MLSE where he leads a team of designers working on projects for the company's sports properties such as the Toronto Raptors, Toronto Maple Leafs, Toronto Marlies and Toronto FC.

Matt's team has won many awards for their creative work. We discuss the importance of entering awards show as an in-house team and how it can help you get a voice and seat at the table in the front office.

We also discuss the new uniforms and branding of the Raptors, what Drake's role is with the organization and the "We The North" campaign.

Hockey being Cananda's sport and the Maple Leafs being Canada's team, we don't leave out the hockey conversation as we discuss up coming projects for the Maple Leafs' 99th season and do a deep dive on some of their season ticket and packaging work.

Lastly we talk about the internal creative processes for MLSE and how the team finds inspiration continues to stay inspired and not work in a vaccuum.

Mentions include:

My next couple of guests are the guys from the Hardwood Hustle podcast. Show hosts Alan Stein and Adam Bradley are joining the podcast to discuss combining the passion for sports with business and making a living from it. As touching lives through the sport of basketball and youth sports in particular. Both gentlemen are equally successful on their own with Stein being the strength and conditioning coach for DeMatha Catholic High School (where Kevin Durant attended) and Bradley being the founder of successful independent radio network in the DC/Baltimore area.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Aug 10 2015

52mins

Play

Episode 11: Adam Clement, Team Sports Creative Director, Under Armour

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"My goal isn't to please the (blogs and internet) audience. Our goal isn't to make everyone happy. It's really to tell the story that the school wants to tell. It's about those athletes. It's about that school, at that time."

This week, I'm joined by Adam Clement. Adam is the Team Sports Creative Director at Under Armour where he leads a team of designers creating highly conceptual, functional uniforms for many different professional and college athletic teams.

We discuss Adam's path to Under Armour, one in which he initially didn't get a job he applied for. His persistence and passion for sport eventually landed him a gig as a Senior Men's Graphic Designer which also happened to be the seventh designer in the entire company (now there are more than 150).

Throughout Adam's 12+ years at the company, he has helped to create and grow the Team Sports department from outfitting three teams to over 500 per season and has lead some of the brand's most iconic and sometimes infamous designs.

Designers often make mistakes throughout their careers, however, most don't have their work on such a high pedastal like the sports industry. Adam touches on a mistake made a few years ago and what he as learned from it, as well as how he and his team handle criticism from the uniform geek blogs.

Mentions include:

Northwestern Basketball "By the Players" uniforms

Notre Dame uniforms

Navy Midshipmen "Summer Whites"

South Carolina "Wounded Warrior" uniforms

Vanderbilt uniform confusion

Armour 39

Magzip

Maryland basketball "Brooklyn inspired"

My next guests are Robert Priest, Grace Lee and Cooper Lemon of Eight by Eight magazine. Eight by Eight is a beautifully designed, illustrated and art directed magazine about "the beautiful game". Recently it was featured on Fast Co Design.

Sep 07 2014

1hr 7mins

Play

Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football

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"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same."

Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work.

Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University.

We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University.

The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discipline, denounce the braggadocious nature of sports designers and try to determine why rip-off culture runs rampnat in college athletics marketing and design.

Lastly, we go deep on Sam's work with OSU and specifically discuss the new intitiative, BrandU, a program that helps teach college athletes about the importance of their personal brands.

Mentions Include:

My next guest is Adam White, the founder and CEO of Front Office Sports, a new era sports business media platform bringing readers insight, news and authority at the intersection of sport and business.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Jun 11 2018

1hr 37mins

Play

Episode 5: Steve Vollmer Jr., Graphic Designer, NFL

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Graphic designer, Steve Vollmer, Jr., joined Adam this week to discuss his work at the National Football League's headquarters in NYC. Steve got his start in Wisconsin working on smaller sports-related projects before making the big move to The Big Apple.

Steve has had the opportunity to work on projects for the NFL Rookie Symposium, Super Bowl and more.

The two go in depth on their opinions about criticism of pro athletes and Steve gives us some insight into the day-to-day operations of the NFL creative department.

They also touch on the importance of networking and developing industry relationships.

You can find Steve at his website or follow him on twitter.

Mentions include:

Solomon Page Group

Grey Advertising

Leon Sandcastle

NFL Rookie Symposium

NFL Super Bowl 50 Logo

Next guest is Jose Lopez, creative director of the Houston Rockets.

Jun 16 2014

49mins

Play

Episode 84: Ross Yoshida, Director of Graphic Design, Los Angeles Dodgers

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"You want to have as much control as possible as an in-house design staff...there is so much talent out there and talent isn't exclusive to well-known agencies on the market."

Ross Yoshida, Director of Graphic Design for the L.A. Dodgers, joins the podcast to discuss his break early in his career into the sports design industry for his favorite team.

We chat about Ross's 10+ years with the organization and how he started off as a part-timer in college answering phones for ticket sales, which eventualy led to his design gig.

Ross touches on how protective he is of the Dodgers brand as a fan and now the design leader of the organization, and he discusses some of the nuances of the visual history of the team including the history and several tweaks of the Dodgers' script, the red numbers on the uniforms and the practical decisions made when it comes to making changes to an iconic brand.

Lastly, Ross gives some advice to in-house creatives on how to get your ideas heard with executives and why there are advantages being a part of the brand and knowing the quirks of the brand in regards to creating seasonal campaigns vs. outside agences.

We wrap by discussing the imprortance of sports design criticism as well as how the industry has changed over the years; including what Ross looks forward to in the future of uniform design and sports branding.

Mentions Include:

My next guest is Samir Gole. Samir is the VP of Digital Products at Major League Soccer (MLS) where he leads a team of designers, technologists, strategists and more looking to improve the soccer fan's experience through digital technologies.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Aug 22 2016

1hr 9mins

Play

Episode 46: Kyle Bunch, Managing Director of Social, R/GA

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"Today with how easy it is to start something that demonstrates your passion and your ability...there's no excuse. You shouldn't be waiting for this job that's gonna let you show the world what you can do, you should just be doing it."

This week's episode is chock-full of information and predictions from the future of sports tech & startups. Kyle Bunch, Managing Director of Social and Mobile Media at world-renown digital agency R/GA joined the podcast to talk about sports startups, media and software-as-a-service (SaaS).

Kyle works directly on the Nike account at R/GA and discusses how starting his own side project, TrojanWire.com helped him land a gig at the agency.

We discuss R/GA's founding as one of the first digital agencies and their innovation in tech + brand space. We also discuss their relationship with Nike in comparison to Wieden & Kennedy's relationship with the brand.

Lastly, we wrap with discussing the Dodgers Accelerator and talk about athletes' involvement in venture funds and angel investing.

Mentions include:

Our next is Matt Coyle, creative director of Maple Leaf Sports & Entertainment where he leads design and advertising initiatives for Toronto's professional sports teams.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jul 27 2015

1hr

Play

Episode 18: Bill Frederick and Michael Raisch, Fanbrandz

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"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program"

This week, New Jersey sports branding agency Fanbrandz joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL.

Fanbrandz began as the sports and entertainment design agency, Frederick & Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and Styleworks serving the entertainment niche.

On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print.

Fanbrandz has worked with the MLB for over 20 years on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode.

Mentions include:

Fanbrandz website

Fanbrandz on Instagram

Fanbrandz on Twitter

Raisch Studios on Twitter

Anne Occi, VP Design, MLB

Paul Conway, Senior Design Director, NHL

Mets All-Star Game Branding 2013

Tom O'Grady, Gameplan Creative

Bob Scott, photographer

Diamondbacks All-Star Game Branding 2011

NHL Winter Classic branding

The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First

Tampa Bay Rays identity

Anaheim Ducks brand identity

Fanbrandz Player Art

Michael Schwab Illustration

Nancy Stahl Illustration

Burton Morris, Illustrator

Cincinnati All-Star Game Branding 2015

Matt Carpenter, St Louis Cardinals

Michael Raisch's 9/11 project

30 Fans for 30 Cities

The next show guest is Aaron Masik, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.

Dec 15 2014

1hr 13mins

Play

Episode 21 (Halftime): Are You a Fraud?

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Do you ever feel like you are not good enough? That your accomplishments will soon get found and you will be exposed as a fraud?

In this episode of Halftime, Adam talks about impostor syndrome, how to use it as motivation and how to overcome it.

Mentions include:

Gary Vaynerchuck

VaynerMedia

Stop Trying to Figure Out if You've "Made It"

Sheryl Sandberg, COO of Facebook

Ira Glass, NPR

The Gap, Ira Glass

Our next guest is Fraser Davidson, co-founder of Cub Studio and founder of Field Theory Sports Branding.

Be sure to follow Adam on Twitter (@TAdamMartin) orDribbble, as well as the show (@MakersofSport).

Jan 18 2015

13mins

Play

Episode 88: riCardo Crespo, Chief Creative Officer, Th13teen (LA)

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"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication."

riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way.

Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi, McCann Erickson, Chiat/Day; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen.

riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose.

Crespo has an interesting take on portfolios and he doesn't put much weight in them as he touches on subjectivity, explaining & communicating your work.

He also discusses being courageous as a creative and how sometimes you have to get out of your comfort zone, making a decision on your environment and whether you can find a diplomatic, respectful voice with marketing execs or if you need to find a new environment to collaborate & thrive.

Lastly, we discuss the democratic culture of design today, why change for change's sake is bad and why if change is a good strategy then the brands need to suffer through the online criticism.

Truthfully, this episode is so jam-packed with value it's hard to find quotes for. Get out your notepad & pen.

Mentions Include:

My next guest is Alex Center. Alex is a design director at Coca-Cola Co. working on Powerade, Vitamin Water & Smart Water. Checkout of some of Alex's work.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin & @MakersofSport on twitter and Dribbble.

ORDER NOW: Sports Designers United t-shirt.

Feb 07 2017

1hr 18mins

Play

Episode 6: José Lopez, Creative Director, Houston Rockets

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José Lopez, creative director of the Houston Rockets joins Adam this week to discuss his long persistent journey to the NBA.

José grew up both in Panama City, Panama as well as New Orleans, Louisiana. From a young age he wanted to work in sports and after stints at major advertising agencies and a few moves back and forth from the U.S. to Panama due to work visa issues, he finally landed his dream gig in Houston.

The two touch on the importance of making your own work and tailoring your portfolio to the sports industry if you are interested in working in sports.

"Find your passion, hone it and strive to be better every day"

Mentions include...

Publiquatro / Ogilvy (agency once owned by Foote Cone Belding, now owned by Ogilvy)

Siboney USA

Foote Cone Belding (FCB)

Dan Simon of Studio Simon

Adam's Montgomery County Indians branding

Steve Vollmer, Jr.

Todd Radom

Houston Rockets secondary logo

Houston Rockets alternate uniform

Steiner Sports

Charlotte Hornets new brand identity

The next guest is Hans Anderson, senior concept developer at ESPN. Hans will be joining Adam to discuss is work in the Emerging Technologies department at ESPN where his team is in charge of inventing new realtime and augmented reality technology.

José Lopez can be found on twitter and his work can be viewed at his Krop profile.

Jun 30 2014

55mins

Play

Episode 95: Britt Davis, Senior Designer, Atlanta Falcons & ATL United FC

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"Share your story, share your process; there might be somebody out there who's like you trying to find out where to start and you might have some insight they can use. Don't be afraid."

Britt Davis, senior designer for AMB Sports + Entertainment (i.e. Atlanta Falcons, Atlanta Utd. F.C., Mercedes-Benz Stadium, joined the show to discuss her quick climb to being one of sports design's most notable designers.

Her story begins with a creative childhood, supportive family and an undergraduate degree at NC State in industrial design; which, due to my own curiosity about industrial design leads to a conversation about our shared interest in sneakers, as well as how design, even though it has many disciplines, has very similar principles that translate well to one another.

A 6-year stint as a marketing designer at UNC Charlotte eventually influenced Britt to obtain a graduate design degree from SCAD; which led to an internship at Viacom's SpikeTV, a repositioning of her work as a sports designer, a mentorship with Todd Radom and a senior thesis honoring the 100th anniversary of baseball's Negro Leagues called "Heritage on the Move")

We reminisce about one of our first interactions together as Britt voluntarily experienced an intimidating critique environment at an Irish pub in Columbia, Ga. while attending Creative South, where some of sports design's top designers discussed her thesis project and offered feedback on her sketches for Heritage on the Move.

Britt also discusses how she landed a gig with the Atlanta Falcons and AMB Sports + Entertainment as we opine about our mutual love of the city of Atlanta and how it was ready and in a unique place culturally to embrace a professional soccer team such as Atlanta United FC.

Lastly, we end with quite a bit of soccer talk.

Mentions Include:

My next guest is Xavier Jones, a graduate of Pensole Footwear Design Academy and a current sneaker designer at Reebok.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jan 15 2018

1hr 49mins

Play

Episode 14: John Trotter, Founder/Creative Director, Forty Forty Agency

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This week, John Trotter joins the podcast. John is the founder and creative director of Forty Forty Agency, a San Francisco brand consultancy and creative agency that has worked with both consumer and team sports brands such as the Washington Nationals, DC United, NFL Players Association, Keen Footwear and more.

Prior to founding Forty Forty Agency, John was a senior designer at Nike and design director at Landor.

The interview takes a deep dive into the strategic side of sports branding discussing sponsorship and the cross-pollination of consumer brands with sports brands, as well defining the vision and identifying core values of a brand. The two also talk about a few great examples of branding and design work aiding in the recruiting side of college athletics.

Discussion includes the 1996 Atlanta Olympics and Nike's ambush marketing campaign behind it.

With Forty Forty Agency being headquartered in downtown San Francisco, of course conversation cannot avoid the startup scene and how there is a great opportunity for products and software in the sports vertical.

Mentions include:

John Trotter on Twitter

Forty Forty Agency

1996 Atlanta Olympics Nike Ambush Marketing Campaign

Malcom Grear Designers

Mary Zalla, Global President of Consumer Brands, Landor

The Washington Nationals - Nattitude Campaign

Oregon Gridiron

Seattle Seahawks Nike Uniforms Behind-the-scenes

There Can Only Be One - NBA Campaign by Goodby Silverstein & Partners

My next guest is independent designer & illustrator, Matt Stevens. Matt works with brands outside of sports such as Facebook, Pinterest and more, however he is most known for successfuly raising money on Kickstarter to fund his side project, the MAX100 Project, a book and posters containing 100 illustrations in different styles of the iconic Nike Airmax 1.

Oct 20 2014

58mins

Play

Episode 13: Kris Bazen, Founder, Sports Font Foundry

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"If I can contribute to the design world, something that might exist long after I'm gone, that's a win for me...Sports Fonts was a part of that".

This week I'm speaking with typeface and logo designer, Kristopher Bazen. Kris is currently a senior apparel designer at J. America. He also recently founded Sports Font Foundry, an online store and typeface foundry targeting the sports industry.

From getting kicked out of high school to battling cancer, Kris has a very inspiring story of perseverance and overcoming obstacles in life to get where you want to be professionally and approaching your career from a different mindset.

Before founding Sports Font Foundry, Kris spent time at Reebok, Adidas - Sports Licensed Division and Old Hat Creative honing his branding and illustration skills.

In this interview, Kris shares advice for getting starting from scratch in the sports industry, diversifying your skillset, learning to sell good design to clients, the importance of sketching and more.

Kris also touches on his sports logo design process and custome typeface design process.

We also take a question from twitter as @ScottdeFasselle: "If you had to start from scratch—no one knew you & you hadn't worked in the industry, how would you get started?"

Mentions include:

@KrisBazen on Twitter

Sports Font Foundry

J America

Pro Football Hall of Fame

Washington Wizards Logo

Old Hat Creative

Joe Bosack: Episode 2

Lost Type

Hoefler & Co.

TOMS Shoes

Warby Parker

Chris Gardner

The Pursuit of Happiness

Dave Ramsey

Harley Creative (future guest)

Frazer Davidson, Field Theory Sports Branding (future guest)

Weapons of Mass Creation

My next guest is John Trotter, founder and creative director of strategic sports branding agency, Forty Forty. John was a former designer at Nike and design director at Landor before founding his firm which works with brands such as the Washington Nationals, NFL Players Association, DC United, Keen Footwear and more.

Oct 06 2014

1hr 12mins

Play

Episode 93: Marissa McClain, Sr. Designer and Brand Specialist, Boston Red Sox

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"I think that the best design is design you don't notice most of the time, so I have no problem just putting up a beautiful photo if it's a beautiful photo."

Marissa McClain, Sr. Designer/Brand Specialist for the Boston Red Sox joined this episode to discuss her passion for fine art & photography, and how it led to a gig with the Red Sox.

We discuss her past as a student photographer for the Michigan Wolverines and an intern at Complex Media; as well as how she ended up shooting the Boston Red Sox 2013 World Series win which led to an art-loving, non-sports-liking kid to end up working full-time for one of baseball's historic teams.

Marissa touches on why she pushes herself and her creative team to make things with intent, why we should let photography do its job sometimes and go easy on the textures and filters, and how design principles are the same no matter the discipline (i.e. motion, graphic design, etc.)

We also discuss the fear of being a "jack of all trades, master of none" and how having an inherent curiously is good for creativity.

Marissa touches on how the Red Sox incorporate motion, GIFs and animation into their social media, as well as their strategies for Instagram stories and when to balance very produced work with raw, candid images.

Lastly, Marissa discusses her "34 x 34" project for Big Papi's retirement and her creative friendship with NFL tight end and The Imagination Agency owner, Martellus Bennett.

Mentions Include:

My next guest is tentative right now but hoping to interview Tom Bookwalter, designer of the Kansas State "powercat" logo.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Nov 15 2017

1hr 14mins

Play

From MLC 2019: Amy & Jen Hood, Creative Directors, Hoodzpah Design

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“Fear is good, you can feed on it and it makes you work harder to be good and be better. If you get too complacent and happy, that's where you get in trouble.”

A special episode from MLC Connect 2019 with two of the keynote speakers, Amy and Jen Hood of Hoodzpah Design of Southern California. Through their studio the duo have worked with companies ranging from small California businesses to major brands like Google and Target.

Jay F. Hicks, a digital strategist and content lead at Bayler University Athletics and also the host of Sports Creatives Podcast, joined me to co-host in the MLC media room in the Atlanta Braves' stadium.

Listen along as Jay and I chat with the Hood twins as they share how they began their company,imposter syndrome, how they developed soft skills and emotional intelligence, managing imposter syndrome, how they collaborate seamlessly with one with another and more.

Mentions Include:

My next guest is Peter Robert Casey aka PRC. Peter is the Vice Chairman at SLAM Magazine and is a digital marketer, tech startup founder and CEO of JDS Sports, a venture capital fund for sports-related companies.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Nov 02 2019

31mins

Play

Insung Kim, Senior Creative Director, Atlanta Braves

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“Working with people is something you need practice with. Everybody has their own agenda, everybody has things that are important to them. You have to respect that but there’s times you have to fight for what you believe in.”

Insung Kim joined the show to discuss his cross country journey from enivironmental design in Southern California to Kansas City to now working in the South as Senior Creative Director for the Atlanta Braves.

Insung discusses how his immigrant parents supported his creativity leading him to attend art school and eventaully find a job as a designer in environmental graphics at a company where he stayed 15 years.

Looking for a change, Insung moved his family to the middle of the country to work for internationally-known sports & entertainment architectural firm, Populous (formerly HOK Sport). While designing graphics for the Braves new Atlanta stadium, Insung struck up a relationship with Braves executives and was offered a job as Creative Director where he now leads a team of creatives and manages the Braves' iconic brand.

He sheds light on how to have difficult conversations and what we as sports designers should really focus on and get joy in instead of the cool hero imagery.

Listen along as Insung shares his story.

Mentions Include:

My next guests are Amy and Jen Hood from Hoodzpah Design. The Hood twins are a graphic design duo running their own studio in Southern California. They also happen to be Kentucky natives which, y'all already know, makes me drawn to them. The interview was conducted at MLC Connect 2019 after their keynote.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Aug 20 2019

1hr 16mins

Play

Barton Damer, Founding Artist & Creative Director, AlreadyBeenChewed

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Damer on getting work: "You have to be a hype machine. You have to create hype around yourself and most artists are very uncomfortable doing that because they feel they are bragging or they feel like they are going to get made fun of online."

Barton Damer, founding artist and creative director of the boutique 3d animation and motion design studio AlreadyBeenChewed, joined the podcast for a chat about his career and how he has grown his company into one of the leading studios for producing motion content in sports and entertainment.

Barton reveals how an injury skateboarding—a sport and culture he has always been passionate about—pushed him to learn graphic design and motion so he could continue to hang out with his skateboarding buddies.

Damer touches on how he moonlighted nights and weekends for years while having a full-time job because he was the sole income supporting his family of 5 and how fourteen years into his career he began getting his first big brand work from sneaker companies as he developed a new style outside of his job.

I ask Barton many questions about how one can get into motion, where to start, etc. as a total n00b on the medium and he shares some great advice.

Lastly, Barton shares his thoughts on the future of motion including where VR/AR fit into the space.

Mentions Include:

My next guest is going to be Insung Kim, Sr. Creative Director of the Atlanta Braves. Insung is a designer that began his career in the architectural space of sports working for Populous before joining the in-house team at the Braves.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

Did you like this episode? You can also show your support for the podcast by joining the community and by writing a review of the show on iTunes.

Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Jun 29 2019

1hr 8mins

Play

Simon Dent of Dark Horses on Sports Teams' Competition for Attention

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Simon Dent shares his thoughts on the future competition of sports teams as it regards to selling attention and tickets.

Mar 26 2019

Play

Simon Dent, Founder & Managing Director, Dark Horses

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"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers."

Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses, Simon leads a team of world-class creatives working with brand such as Peloton, PUMA, City Football Group, Southampton F.C., Under Armour, Nissan and more.

Whilst working as an agent, Simon realized that brands were missing opportunities to better engage fans via athletes he represented, so he founded an advertising agency.

Simon discusses the emotional aspect of sport and how consumer brands can leverage those emotions to engage consumers in a more authentic way rather than simply sharing a logo on the scoreboard.

We also chat about how an outside agency can bring a different high-level, strategic perspective to clubs and avoid being pigeonholed as production creatives like so many in-house creatives do with team marketing execs.

Simon elaborates on why sporting brands should be vary weary of the competition for attention in future fans now that the internet offers attention grabbers like Fortnite, YouTube and Netflix.

Lastly, we discuss creative culture and more specifically how Dark Horses uses it to recruit and keep creatives.

Mentions Include:

My next guest is going to be Barton Damer. Barton is the founder of AlreadyBeenChewed, a 3d animation and motion shop in Dallas, TX that has worked with many major brands such as Nike, Marvel and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Mar 24 2019

57mins

Play

Episode 100: Jeremy Mitchell, Founder & Creative Director of Mitchell Bat Co.

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"It's 100% about relationships. Probably the most important part of Mitchell Bat is the people I've met along the way that I consider true friends or trusted advisors."

Jeremy Mitchell, agency creative director, web designer and most notably founder of Mitchell Bat Co., joined the podcast for episode 100 to discuss his passion project; a company that provides custom, hand-painted wooden bats to passionate & passive baseball fans, corporations and brands alike.

Jeremy discusses how his college degree in sports management, playing in a band in college and a crush on a graphic design major (who eventually became his wife) eventually led him to pursue a post-grad career in design.

A passionate baseball fan, Jeremy created a mockup of a hand-painted, striped bat one night and posted to his Instagram. The post got some likes and requests on where to purchase the bat, whom fans thought was a real physical product. Thus began the quest to start Mitchell Bat Co.

We discuss the social mission of MBCo, how a conscious effort should be put into building a brand, and how passion projects lead to incredible opportunities and collaborations that one would not always expect or receive from a full-time paying job.

Lastly, we discuss the value of relationships and how important they are to any career, let alone a side project.

Mentions Include:

USE CODE "MOS" AT CHECKOUT ON MITCHELLBATCO.COM AND GET 20% OF A BAT.

My next guest is going to be French designer & illustrator, Caroline Blanchet. Caroline is the founder of Ptitecao, French design studio that focuses on creating visual design and digital illustrations for the sports industry.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Oct 03 2018

1hr 11mins

Play

Episode 99: Adam White, Founder/CEO, Front Office Sports

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"There's so much emphasis on people getting a job right after they graduate and getting into the workforce. You'd be hard pressed to find a lot more real life lessons than working at a restaurant...the real life world lessons and the things that you learn by serving people is something that can refine skills."

Starting a business as a young person takes a lot of courage. You are often looked down upon by older professionals as having too little life & professional experience and too great expectations. It takes grit, perseverance and hard work. These are the key traits of an entrepreneur. Adam White has those traits.

The founder & CEO of Front Office Sports joined the show discuss how a failed goal to be a member of the U.S. Coast Guard eventually led to starting one of the sports business's leading online publications.

Adam tells the story of how FOS began as a schoool project and later scaled to a much greater audience demanding more content. He also touches on how he worked full-time at a UMiami restaurant where he climbed through the ranks of fry cook and kitchen trainer before eventually becoming manager all while traveling the U.S. creating content for Front Office Sports and working on his bachelors degree.

We chat about the common entrepreneurial stategy of faking it until you make it, being comfortable speaking the language of business and interviewing professionals and the importance of focus.

Lastly, Adam discusses where he sees the future of Front Office Sports and more.

Mentions Include:

My next guest is going to be Jeremy Mitchell, founder of Mitchell Bat Co. While working as a creative director at a Nashville ad agency by day, Jeremy creates custom-pained wood bats for consumers, clients and brands on the side and it has grown into lucrative brand. This show will also mark the 100th episode of Makers of Sport Podcast. We will be giving a way a commemorative MoS bat to a lucky listener. Follow @makersofsport on Twitter for details.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Aug 07 2018

1hr 24mins

Play

Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football

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"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same."

Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work.

Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University.

We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University.

The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discipline, denounce the braggadocious nature of sports designers and try to determine why rip-off culture runs rampnat in college athletics marketing and design.

Lastly, we go deep on Sam's work with OSU and specifically discuss the new intitiative, BrandU, a program that helps teach college athletes about the importance of their personal brands.

Mentions Include:

My next guest is Adam White, the founder and CEO of Front Office Sports, a new era sports business media platform bringing readers insight, news and authority at the intersection of sport and business.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Jun 11 2018

1hr 37mins

Play

Chris Do of TheFutur talks value based pricing on MoS #97

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Chris Do elaborates on why creative people should value their services more and charge accordingly without feeling guilty.

Feb 28 2018

5mins

Play

Episode 97: Chris Do, Founder/CEO of Blind™ and TheFutur

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"Designer as maker is what is celebrated in school, not designer as entrepreneur; designer as business problem solver. To me, when you're in the mechanics, when you have your hands in the work, it's all production and I make no distinction between doing that versus becoming a brick layer."

Creative therapy. That's how I refer to this episode as it takes us down a path MoS hasn't been on before.

Chris Do, Emmy award winning creative director, entrepreneur and founder of TheFutur & Blind studio, joins the pod to share his views on many topics including higher education, entrepreneurship, money, self-worth, depression, and how designers can win the battle of business.

We come in hot discussing the often divisive topic of higher education and wonder if a college degree is important any longer.

Chris also discusses the value of time and we why should understand that value is in the eye of the beholder and oftentimes, we aren't the beholder of the work we create.

Lastly, we discuss the modern state of design criticism and how if designers want to win in the war of business, we have to start thinking more about strategy and less about aesthetics.

Mentions Include:

My next guest is Tim Tadder, an advertising photographer for sports, commercial, CGI portrait photography. He has worked with brands like Nike, Coca-Cola, Mercedes-Benz, NFL, adidas, Under Armour and more. You can checkout his work at his website.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

Feb 27 2018

1hr 21mins

Play

Episode 96: Xavier Jones, Footwear Designer, Reebok

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“The Internet is a great tool but you can only learn so much. Actually going to a place physically where you have someone that has [designed] at the highest level, you learn so much more…that experience is invaluable.”

FYI: Sneakers are a passion of mine. It's no secret. This episode is quite nerdy on the sneaker talk.

Xavier Jones, footwear designer at Reebok, joined the podcast to discuss the footwear design industry and his path to designing for athletes like Shaq and Allen Iverson.

Xavier's story begins in the Michigan basketball mecca of Flint. He let's us in on his story and how SLAM Magazine, And One and Ballislife inspired and led him to pursue a dream of designing sneakers for a living.

We chat about some of our favorite kicks, discuss the evolution of the Jordan Brand, reminisce about the prime of the And One Mixtape and discuss how sport influences mainstream culture and hence sneaker culture.

Xavier and I also discuss the unfortunate topic of violence which often happens at rare sneaker releases and how scarcity mindset and poverty effect the violent aspect of these events.

Xavier also chats about some of the design processes as a sneaker designer; including what software designers use, why attending Pensole is vital, the collaboration dynamics of teams working on footwear products & more.

Mentions Include:

My next guest is Chris Do, founder and CEO of Blind Studio, a brand strategy and motion design firm and TheFutur, an online business education platform for designers.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Feb 04 2018

1hr 23mins

Play

Episode 95: Britt Davis, Senior Designer, Atlanta Falcons & ATL United FC

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"Share your story, share your process; there might be somebody out there who's like you trying to find out where to start and you might have some insight they can use. Don't be afraid."

Britt Davis, senior designer for AMB Sports + Entertainment (i.e. Atlanta Falcons, Atlanta Utd. F.C., Mercedes-Benz Stadium, joined the show to discuss her quick climb to being one of sports design's most notable designers.

Her story begins with a creative childhood, supportive family and an undergraduate degree at NC State in industrial design; which, due to my own curiosity about industrial design leads to a conversation about our shared interest in sneakers, as well as how design, even though it has many disciplines, has very similar principles that translate well to one another.

A 6-year stint as a marketing designer at UNC Charlotte eventually influenced Britt to obtain a graduate design degree from SCAD; which led to an internship at Viacom's SpikeTV, a repositioning of her work as a sports designer, a mentorship with Todd Radom and a senior thesis honoring the 100th anniversary of baseball's Negro Leagues called "Heritage on the Move")

We reminisce about one of our first interactions together as Britt voluntarily experienced an intimidating critique environment at an Irish pub in Columbia, Ga. while attending Creative South, where some of sports design's top designers discussed her thesis project and offered feedback on her sketches for Heritage on the Move.

Britt also discusses how she landed a gig with the Atlanta Falcons and AMB Sports + Entertainment as we opine about our mutual love of the city of Atlanta and how it was ready and in a unique place culturally to embrace a professional soccer team such as Atlanta United FC.

Lastly, we end with quite a bit of soccer talk.

Mentions Include:

My next guest is Xavier Jones, a graduate of Pensole Footwear Design Academy and a current sneaker designer at Reebok.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jan 15 2018

1hr 49mins

Play

Episode 94: The Baseball NZ Open Branding Project

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On this episode, we have a crossover episode of sorts as I bring you the raw and uncut audio from a Q&A on SportsLogos.net I conducted with Brian Gundell of Brian Gundell Graphic Design Co. and Brandon Moore of the Miami Dolphins regarding their open branding freelance project for Baseball New Zealand.

We discuss how the idea came about to publish a public log of process work for branding a sports organization like Baseball NZ, as well as chat about the challenges of working across 3 timezones, including one that is 18 hours ahead of Eastern Standard Time.

We also chat about how the designers are compensating for the cultural knowledge and differences in having never been to New Zealand or being intimately familiar with NZ heritage.

In addition, we discuss how the designers plan to veer from New Zealand's biggest sports brand, the All Blacks, in order to build a brand of its own for baseball.

Mentions Include:

My next guest is Britt Davis, senior designer for the Atlanta Falcons and Atlanta United F.C. at AMB Sports + Entertainment.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jan 09 2018

56mins

Play

Episode 93: Marissa McClain, Sr. Designer and Brand Specialist, Boston Red Sox

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"I think that the best design is design you don't notice most of the time, so I have no problem just putting up a beautiful photo if it's a beautiful photo."

Marissa McClain, Sr. Designer/Brand Specialist for the Boston Red Sox joined this episode to discuss her passion for fine art & photography, and how it led to a gig with the Red Sox.

We discuss her past as a student photographer for the Michigan Wolverines and an intern at Complex Media; as well as how she ended up shooting the Boston Red Sox 2013 World Series win which led to an art-loving, non-sports-liking kid to end up working full-time for one of baseball's historic teams.

Marissa touches on why she pushes herself and her creative team to make things with intent, why we should let photography do its job sometimes and go easy on the textures and filters, and how design principles are the same no matter the discipline (i.e. motion, graphic design, etc.)

We also discuss the fear of being a "jack of all trades, master of none" and how having an inherent curiously is good for creativity.

Marissa touches on how the Red Sox incorporate motion, GIFs and animation into their social media, as well as their strategies for Instagram stories and when to balance very produced work with raw, candid images.

Lastly, Marissa discusses her "34 x 34" project for Big Papi's retirement and her creative friendship with NFL tight end and The Imagination Agency owner, Martellus Bennett.

Mentions Include:

My next guest is tentative right now but hoping to interview Tom Bookwalter, designer of the Kansas State "powercat" logo.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Nov 15 2017

1hr 14mins

Play

Episode 92: Tal Lemming, Designer of United Typeface, Owner of Type Supply

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"The main job of a typeface is obviously to convey some information; but the second part of that is that it has to convey information with a specific tone or a voice."

Tal Lemming, the designer of the sports industry's favorite typeface, joins the podcast to talk typography, designing fonts and type's role in sports design.

Having got his start as a graphic designer in the agency scene in Baton Rouge after gradating from LSU, Tal eventually moved to Delaware to become a print designer at renown type foundry, House Industries, where he designed print collateral by day and refined his type design skills at night.

He shares a few stories from his House Industries tenure; including working long hours, receiving blunt art direction from a House Industries co-founder and creative director, as well as the tough job of making things for graphic designers. Oftentimes which result marked up work being mailed back or vitriolic comments and unsolicited feedback.

Needless to say, resiliency is something Tal has built up throughout his career. We discuss how designers' need to build thick skin and remain resilient in this day of keyboard critique, especially sports designers.

Tal touches on how typefaces convey different meanings and how brands may use the same typeface; however, the pairing of images and color can make them feel very different.

Lastly, Tal gives some of his thoughts on the infamous United typeface and how it led to a project with the US Soccer as he discusses 90 Minutes, the custom typeface he built for the US Soccer Federation.

Mentions Include:

My next guest is Marissa McClain, brand specialist and senior designer for the Boston Red Sox creative services group.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Sep 28 2017

1hr 54mins

Play

Episode 91: Shane Mielke, Interactive Creative Director, H.S. Football Coach & Crossfit Athlete

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"At the end of the day, I consider myself a creative person. I've taken the time to grow these skills slowly over time and I want to have as much fun as I can on all aspects of a project—whether that's design, animation, etc., to me it's all fun. That is what is going to stop me from burning out."

Shane Seminole Mielke does many things—from coaching big-time high school football, to being a Crossfit athlete, to being a designer, developer & animator; he is a jack of all trades. Shane is not, however, a master of none as the cliché states; instead, he uses his time effectively to master his many different interests which includes building websites and animations for movies such as "Suicide Squad", "Dunkirk", "Kong" and more; as well as working with Lucasfilm (on the "Star Wars" franchise), Blizzard Ent. and Riot Games.

He has won numerous awards which include: 6 Adobe Sites of the Day, 2 Awwwards, 36 FWA Sites of the Day, 4 FWA Mobile Sites of the Day, 2 FWA Sites of the Month and 3 Adobe Cutting Edge Awards.

In this episode, Shane discusses the value of time and how he balances personal life with growing in his many creative skillsets, as well as how we should deeply focus on one thing in order to master that thing before pivoting to the next.

We discuss the early days of the web and some interactive shops that were pushing the limits of technology. We also touch on how today interactive design has become very stale with a lot of the same stuff being created over and over and how at one point in time, the work made you famous, not your writing, tweets or Dribbble/Behance networking skills.

Lastly, we discuss Shane's book, "Launch It: 300+ things I've learned as a Designer, Developer and Creative Director". The book includes so much wisdom from Shane's career and we go in depth on some of that wisdom including discussing college degrees and if they are worth the time and money.

Mentions Include:

My next guest is Tal Lemming, a type designer working under his own foundry, Type Supply. He is also the creator of the typeface, United, an LSU alumnus and creator of many custom typefaces in sports & entertainment.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Aug 16 2017

1hr 26mins

Play

Episode 90: MLC Connect Panel 2017 with Chin Wang, Joe Bosack, Todd Radom & Jon Contino

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On this week's episode, I bring you a front seat at MLC Connect 2017 for "The Future of Sports Design" panel with Chin Wang (Creative Director, ESPN the Magazine), Todd Radom (Designer/Illustrator, Todd Radom Design), Joe Bosack (Creative Director, Joe Bosack & Co.) and Jon Contino (Creative Director, Jon Contino Studio)—all former guests of Makers of Sport.

The panel is short (about 30 min.), but a lot of knowledge and experience is shared as the panelists touch on how they build relationships, manage collaborating with creatives in multiple disciplines, mistakes they've made and more.

You'll hear Joe Bosack mention Tom O'Grady of Gameplan Creative and Bill Frederick of Fanbrandz who were in the audience.

Enjoy.

Mentions Include:

My next guest is Shane Mielke, an independent creative director and interactive designer in Southern California. Shane is a bit of legend in the interactive design space. Once a creative director for renown interactive firm of the early 2000s, 2Advanced Studios, Shane now freelances full-time, is a high school football coach at a prominent SoCal school and world-class Crossfit athlete. More on Shane can be found at his site.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

*Correction: I mentioned Todd's episode in this podcast as episode 3, it's actually episode 4.

Jul 24 2017

49mins

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Episode 89: Alex Center, Design Director for vitaminwater, smartwater & Powerade, The Coca-Cola Co.

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"In the past designers were thought of as craftsmen only and were the 'make it pretty department'. We have an uphill battle to convince other people...I think our job and obligation is to showcase the fact that we can be involved in much more than the 'make it pretty' projects. That involves us having different tools in our toolbox and craft shouldn't be the only one."

As design director at The Coca-Cola Co., Alex Center has had quite an interesting journey.

His story begins with passing up an internship at renown design legend's studio, Milton Glaser, to intern for the New York Knicks; and eventually, led him to Glacéau to design for vitaminwater where he had an interesting run-in with 50 Cent.

Glacéau was later acquired by by The Coca-Cola Co. and Alex worked his way up to Design Director for the brands vitaminwater, Powerade and smartwater where he is today.

He shares a few stories about art directing professional athelete photoshoots, including challenging Big Papi to a cannonball contest at his pool and waiting 9 hours for Kobe Bryant to show up to a shoot.

A champion for in-house design—something many sports designers are familiar with working for teams—Alex elaborates on design's role in business and brands; as well as discusses some tips on how designers can get a seat at the decision-making table.

Lastly, Alex touches on how sport & hip-hop (he's a big Kanye fan) influence his work and discusses some of his side projects which include working on the "ESPN 30 for 30: When the Garden was Eden" with Michael Rapaport.

Mentions Include:

My next guest is Shane Mielke, an independent creative director and interactive designer in Southern California. Shane is a bit of legend in the interactive design space. Once a creative director for renown interactive firm of the early 2000s, 2Advanced Studios, Shane now freelances full-time, is a high school football coach at a prominent SoCal school and world-class Crossfit athlete. More on Shane can be found at his site.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jul 11 2017

1hr 27mins

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Episode 88: riCardo Crespo, Chief Creative Officer, Th13teen (LA)

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"It's a right of passage to know that you're good at executing, but also challenge yourself to understand that at the very root of what we do as designers—whether our medium is physical, digital, websites, billboards or t-shirts—at the end of the day, design is a method of communication, and the design is a manifestation of that communication."

riCardo Crespo is a world-class creative director and he is very secretive online. In fact, you won't find much on him at all and he prefers it that way.

Referring to himself as a "creative ninja" (he is an MMA fighter), riCardo has worked at global agencies Saatchi & Saatchi, McCann Erickson, Chiat/Day; and he was the global chief creative for Mattel and 20th Century Fox before starting his own shop, Th13teen.

riCardo enightens us in this episode with his incredible experience on the differences between branding, marketing & advertising and where they fit together as a part of a venn diagram; as well as why it all starts with brand & purpose.

Crespo has an interesting take on portfolios and he doesn't put much weight in them as he touches on subjectivity, explaining & communicating your work.

He also discusses being courageous as a creative and how sometimes you have to get out of your comfort zone, making a decision on your environment and whether you can find a diplomatic, respectful voice with marketing execs or if you need to find a new environment to collaborate & thrive.

Lastly, we discuss the democratic culture of design today, why change for change's sake is bad and why if change is a good strategy then the brands need to suffer through the online criticism.

Truthfully, this episode is so jam-packed with value it's hard to find quotes for. Get out your notepad & pen.

Mentions Include:

My next guest is Alex Center. Alex is a design director at Coca-Cola Co. working on Powerade, Vitamin Water & Smart Water. Checkout of some of Alex's work.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin & @MakersofSport on twitter and Dribbble.

ORDER NOW: Sports Designers United t-shirt.

Feb 07 2017

1hr 18mins

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Episode 87: Olivia Brestal, Senior Designer & Photographer, Sporting Kansas City

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"As a designer, we think as a brand...so I always try to make myself a brand."

Olivia Brestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs.

As a sr. designer & photographer for Sporting KC, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas.

We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued.

Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration.

Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport.

Mentions Include:

My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more.

Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jan 11 2017

1hr 29mins

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