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Marketing Scoop Podcast

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behin... Read more

Ranked #1

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How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Reside... Read more

15 Jan 2020

38mins

Ranked #2

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1.3 Is it Time for the Breadcrumbed SERP?

1.3 Is it Time for the Breadcrumbed SERP?

Joining David Bain on this show are the SEO Consultant Kristine Schachinger and the Director of Growth Marketing at AdSt... Read more

17 Mar 2018

25mins

Ranked #3

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Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months

Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months

Nat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMr... Read more

26 Feb 2020

23mins

Ranked #4

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2.35 [Success Story] How to grow a really popular marketing blog

2.35 [Success Story] How to grow a really popular marketing blog

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousand... Read more

12 Jun 2019

27mins

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Ranked #5

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2.28 [Advertising] Facebook Advertising in 2019

2.28 [Advertising] Facebook Advertising in 2019

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others jus... Read more

24 Apr 2019

39mins

Ranked #6

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1.4 Google Confirms a Core Algorithm Update

1.4 Google Confirms a Core Algorithm Update

Joining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discus... Read more

21 Mar 2018

31mins

Ranked #7

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2.33 [Content] What Works Best for Email Marketing Now?

2.33 [Content] What Works Best for Email Marketing Now?

What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s... Read more

29 May 2019

31mins

Ranked #8

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2.21 [SEO] Where do you start with an SEO audit?

2.21 [SEO] Where do you start with an SEO audit?

Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in... Read more

6 Mar 2019

36mins

Ranked #9

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1.5 Google is Rolling Out its Mobile-First Indexing

1.5 Google is Rolling Out its Mobile-First Indexing

Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discu... Read more

4 Apr 2018

25mins

Ranked #10

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2.17 [SEO] Are links still important for SEO?

2.17 [SEO] Are links still important for SEO?

Marketing Scoop Episode 2.17 is an ‘SEO’ themed episode – specifically focusing on “Are links still important for SEO?” ... Read more

6 Feb 2019

29mins

Ranked #11

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2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019

2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 1... Read more

6 Dec 2018

44mins

Ranked #12

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2.14 [Content Marketing] How to Produce Social Media Content that Converts

2.14 [Content Marketing] How to Produce Social Media Content that Converts

Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Conver... Read more

16 Jan 2019

36mins

Ranked #13

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2.16 [Advertising] What paid search activities should you be automating in 2019?

2.16 [Advertising] What paid search activities should you be automating in 2019?

Marketing Scoop Episode 2.16 is an ‘advertising’ themed episode – specifically focusing on “What paid search activities ... Read more

30 Jan 2019

24mins

Ranked #14

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2.26 [Content] What is your content marketing research process?

2.26 [Content] What is your content marketing research process?

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that... Read more

10 Apr 2019

31mins

Ranked #15

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2.24 [Advertising]: How to apply a customer-centric approach to paid advertising

2.24 [Advertising]: How to apply a customer-centric approach to paid advertising

Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty o... Read more

27 Mar 2019

28mins

Ranked #16

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Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: M... Read more

11 Mar 2020

21mins

Ranked #17

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2.1 [Advertising] Facebook Introduce ‘Story Ads’

2.1 [Advertising] Facebook Introduce ‘Story Ads’

Marketing Scoop Episode 2.1 was Advertising special where we were looking at the latest digital marketing news as well a... Read more

3 Oct 2018

33mins

Ranked #18

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230% Organic Traffic Increase and Growing: Arkadium Success Story

230% Organic Traffic Increase and Growing: Arkadium Success Story

Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast... Read more

15 Apr 2020

15mins

Ranked #19

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1.17 Breaking SEO News - Bing is Caching AMP

1.17 Breaking SEO News - Bing is Caching AMP

This week David Bain welcomes 2 guests: - The Head of Evangelism for Search at Microsoft, Christi Olson - A writer of al... Read more

19 Sep 2018

32mins

Ranked #20

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1.13 Google Releases a Broad Core Algorithm Update

1.13 Google Releases a Broad Core Algorithm Update

Topics covered in this week's Marketing Scoop show: 01:15 Google releases a broad core algorithm update, with big SERP... Read more

8 Aug 2018

31mins

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