In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">Bench</a>. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/bench</a>. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/training</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Pitch THESE products to magazines in October!

In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts. <h1>===</h1> Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">Bench</a>. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/bench</a>. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/training</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Setting realistic expectations when it comes to PR

In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time.Here's a link to the article on "How to start an affiliate program for your e-commerce store"=== Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time.Here's a link to the article on "<a href="https://www.launchgrowjoy.com/how-to-start-an-affiliate-program/" rel="nofollow" target="_blank">How to start an affiliate program for your e-commerce store</a>" <h1>===</h1> Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">Bench</a>. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/bench</a>. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/training</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Affiliate marketing and PR/Publicity - What you need to know

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies.  === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies.  === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">Bench</a>. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/bench</a>. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/training</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Pitches THESE products to magazines in September!

Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode! === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode! === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend <a href="http://www.launchgrowjoy.com/bench" rel="noopener noreferrer nofollow" target="_blank">Bench</a>. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit <a href="http://www.launchgrowjoy.com/bench" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/bench</a>. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/training</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Welcome back to Season 2 of The Launch Grow Joy Show!

October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn’t it? I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.” At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in October? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March:  Spring fashion – includes any new Spring collection launches, as well as new products for spring Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products  In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December:  Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed… Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm… Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products  Your pitch plan for October might look something like this:  Week 1 – pitch national magazines for March Week 2 – pitch regional/local magazines for December Week 3 – follow up with national magazines Week 4 – follow up with regional/local magazines  If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn’t it? I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.” At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly. <h2>What types of products are magazine editors looking for in October?</h2> There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March: <ul> <li>Spring fashion – includes any new Spring collection launches, as well as new products for spring</li> <li>Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas</li> <li>Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products</li> </ul> In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December: <ul> <li>Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed…</li> <li>Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts</li> <li>Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm…</li> <li>Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products</li> </ul> Your pitch plan for October might look something like this: <ul> <li>Week 1 – pitch national magazines for March</li> <li>Week 2 – pitch regional/local magazines for December</li> <li>Week 3 – follow up with national magazines</li> <li>Week 4 – follow up with regional/local magazines</li> </ul> If you are not yet a member of Media Leads, make sure to <a href="http://www.launchgrowjoy.com/media-leads" rel="nofollow" target="_blank">sign up</a> so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">here</a>.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

What products should you pitch to magazines in October?

September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in September? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In September, NATIONAL magazines are working on their February issue. Here are the types of products they typically cover in February:  Valentine's Day- includes gifts for your significant other (in both men's and women's publications, as well as lifestyle magazines) Chocolate and sweets - includes new chocolate product launches, organic and natural chocolate, vegan and gluten-free, etc. "Red" and products related to love - includes clothing and apparel, beauty products and lifestyle products  In September, REGIONAL/LOCAL magazines are working on their November issue. Here are the types of products they typically cover in November:  Thanksgiving - anything that is related to home decor, gifts, food... Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...  Your pitch plan for September might look something like this:  Week 1 - pitch national magazines for February Week 2 - pitch regional/local magazines for November Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines  If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. <h2>What types of products are magazine editors looking for in September?</h2> There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In September, NATIONAL magazines are working on their February issue. Here are the types of products they typically cover in February: <ul> <li>Valentine's Day- includes gifts for your significant other (in both men's and women's publications, as well as lifestyle magazines)</li> <li>Chocolate and sweets - includes new chocolate product launches, organic and natural chocolate, vegan and gluten-free, etc.</li> <li>"Red" and products related to love - includes clothing and apparel, beauty products and lifestyle products</li> </ul> In September, REGIONAL/LOCAL magazines are working on their November issue. Here are the types of products they typically cover in November: <ul> <li>Thanksgiving - anything that is related to home decor, gifts, food...</li> <li>Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue</li> <li>Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue</li> <li>Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...</li> </ul> Your pitch plan for September might look something like this: <ul> <li>Week 1 - pitch national magazines for February</li> <li>Week 2 - pitch regional/local magazines for November</li> <li>Week 3 - follow up with national magazines</li> <li>Week 4 - follow up with regional/local magazines</li> </ul> If you are not yet a member of Media Leads, make sure to <a href="http://www.launchgrowjoy.com/media-leads" rel="nofollow" target="_blank">sign up</a> so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">here</a>.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

What to pitch magazines in September

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective steps for getting holiday press for your products: Determine what type of gift your product is Here are some examples:  gifts for the animal lover green gifts gifts that give back splurge-worthy holiday gifts gifts for geeks gifts for the person who has everything last-minute gifts (if you offer gift certificates on your website, your products fall into this category) gifts for foodies gifts for baby’s first Christmas/Hannukah gifts for health and wellness gurus gifts for the outdoor enthusiast gifts for the pragmatist gifts for the fashionista etc…  Find the most appropriate magazines for your products Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines. You can join Media Leads to find out which magazines are looking for holiday gift guide products.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective steps for getting holiday press for your products: <h2>Determine what type of gift your product is</h2> Here are some examples: <ul> <li>gifts for the animal lover</li> <li>green gifts</li> <li>gifts that give back</li> <li>splurge-worthy holiday gifts</li> <li>gifts for geeks</li> <li>gifts for the person who has everything</li> <li>last-minute gifts (if you offer gift certificates on your website, your products fall into this category)</li> <li>gifts for foodies</li> <li>gifts for baby’s first Christmas/Hannukah</li> <li>gifts for health and wellness gurus</li> <li>gifts for the outdoor enthusiast</li> <li>gifts for the pragmatist</li> <li>gifts for the fashionista</li> <li>etc…</li> </ul> <h2>Find the most appropriate magazines for your products</h2> Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines. You can join <a href="http://www.launchgrowjoy.com/media-leads" rel="nofollow" target="_blank">Media Leads</a> to find out which magazines are looking for holiday gift guide products.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

How to get your products in holiday gift guides

July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? I know this seems like an easy concept, but it can be daunting, so I decided to launch a new blog series called "What magazine editors are looking for this month." At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in July? There are two types of magazines that you may want to consider pitching your products to NATIONAL magazines and REGIONAL/LOCAL magazines. In July, NATIONAL magazines are working on their DECEMBER issue. Here are the types of products they typically cover in December:  Holiday entertaining - anything that is related to home decor, gifts, food, party outfits and dressed... Holiday gifts - almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm... Winter getaways and travel - includes clothing, gear, accessories, luggage, outdoor products  In July, REGIONAL/LOCAL magazines are working on their SEPTEMBER issue. Here are the types of products they typically cover in September:  Back to school - includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines Denim guide - big focus on clothing made from denim Fall fashion - clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall Fall accessories - scarves, cold weather accessories, jewelry  Your pitch plan for July might look something like this:  Week 1 - pitch national magazines for December Week 2 - pitch regional/local magazines for September Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines  If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch, and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? I know this seems like an easy concept, but it can be daunting, so I decided to launch a new blog series called "What magazine editors are looking for this month." At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. <h2>What types of products are magazine editors looking for in July?</h2> There are two types of magazines that you may want to consider pitching your products to NATIONAL magazines and REGIONAL/LOCAL magazines. In July, NATIONAL magazines are working on their DECEMBER issue. Here are the types of products they typically cover in December: <ul> <li>Holiday entertaining - anything that is related to home decor, gifts, food, party outfits and dressed...</li> <li>Holiday gifts - almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts</li> <li>Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...</li> <li>Winter getaways and travel - includes clothing, gear, accessories, luggage, outdoor products</li> </ul> In July, REGIONAL/LOCAL magazines are working on their SEPTEMBER issue. Here are the types of products they typically cover in September: <ul> <li>Back to school - includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines</li> <li>Denim guide - big focus on clothing made from denim</li> <li>Fall fashion - clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall</li> <li>Fall accessories - scarves, cold weather accessories, jewelry</li> </ul> Your pitch plan for July might look something like this: <ul> <li>Week 1 - pitch national magazines for December</li> <li>Week 2 - pitch regional/local magazines for September</li> <li>Week 3 - follow up with national magazines</li> <li>Week 4 - follow up with regional/local magazines</li> </ul> If you are not yet a member of Media Leads, make sure to <a href="http://www.launchgrowjoy.com/media-leads" rel="nofollow" target="_blank">sign up</a> so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch, and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot <a href="http://www.launchgrowjoy.com/training" rel="nofollow" target="_blank">here</a>.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

What products should you pitch to magazines in July?

Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward. Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches.  http://www.launchgrowjoy.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward. Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches.  <a href="http://www.launchgrowjoy.com" rel="nofollow" target="_blank">http://www.launchgrowjoy.com</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Welcome back to the Launch Grow Joy Podcast! It's been a while...

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more!  Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Thanks Andreea for the always-actionable information and interviews you feature on your podcast! :)

Great info!

Andreea does a great job making commerce strategies easy to digest. Excellent podcast!

Great information!

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more! Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

The Launch Grow Joy Show

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 1 of this five-part podcast series, you'll learn about the elements that should go on your HOME page and ABOUT page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 1 of this five-part podcast series, you'll learn about the elements that should go on your HOME page and ABOUT page. Visit <a href="http://www.launchgrowjoy.com/yourwebsite" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/yourwebsite</a> to ask me a question, leave a comment or view the other episodes in this series.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

020 - Five essential elements every online store should have - Part 1 of 5 - ABOUT & HOME Pages

If you've been struggling with pricing your products - whether your products are handmade or manufactured in a factory - today's episode is for you! This episode is especially geared towards Etsy sellers who often try to compete on price and underprice their products! I'll share with you the exact formula I've been using for the past 8 years to price my products. For full show notes, please visit www.launchgrowjoy.com/033--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

If you've been struggling with pricing your products - whether your products are handmade or manufactured in a factory - today's episode is for you! This episode is especially geared towards Etsy sellers who often try to compete on price and underprice their products! I'll share with you the exact formula I've been using for the past 8 years to price my products. For full show notes, please visit <a href="http://www.launchgrowjoy.com/033" rel="nofollow" target="_blank">www.launchgrowjoy.com/033</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

033 - How to price your products

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 5 of this five-part podcast series, you'll learn about importance of having an opt-in on your website and how you can use it to grow your email list.Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 5 of this five-part podcast series, you'll learn about importance of having an opt-in on your website and how you can use it to grow your email list. Visit <a href="http://www.launchgrowjoy.com/yourwebsite" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/yourwebsite</a> to ask me a question, leave a comment or view the other episodes in this series. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

024 - 020 - Five essential elements every online store should have - Part 5 of 5 - OPTIN

There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this podcast, we will show you why you need your own store and how to choose the right ecommerce platform for your business. Before we start comparing shopping cart software solutions, what you really need to know is the why. Why do you need your own online store when there are plenty of online marketplaces that do most of the heavy lifting for you? There are many reasons, but in this podcast we'll explore the top three. For a full list of ecommerce platforms that we evaluated, please visit the show notes at www.launchgrowjoy.com/035--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this podcast, we will show you why you need your own store and how to choose the right ecommerce platform for your business. Before we start comparing shopping cart software solutions, what you really need to know is the why. Why do you need your own online store when there are plenty of online marketplaces that do most of the heavy lifting for you? There are many reasons, but in this podcast we'll explore the top three. For a full list of ecommerce platforms that we evaluated, please visit the show notes at <a href="http://www.launchgrowjoy.com/035" rel="nofollow" target="_blank">www.launchgrowjoy.com/035</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

035 - How to choose the right ecommerce platform for your online store?

Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too? Three mistakes you could be making with your checkout process 1. Promo Code When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to RetailMeNot.com to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from Kiss Metrics. 2. Payment Options When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else. This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal. There are so many payment options now that allow you to take credit cards directly - Stripe is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around. 3. Checkout as a Guest When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on <a href="https://www.listrak.com/digital-marketing-solutions/email/shopping-cart-abandonment-index.aspx" rel="nofollow" target="_blank">shopping cart abandonment</a> from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too? <h2>Three mistakes you could be making with your checkout process</h2> 1. Promo Code When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to <a href="http://www.RetailMeNot.com" rel="nofollow" target="_blank">RetailMeNot.com</a> to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from <a href="https://blog.kissmetrics.com/the-one-little-box/" rel="nofollow" target="_blank">Kiss Metrics</a>. 2. Payment Options When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else. This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal. There are so many payment options now that allow you to take credit cards directly - <a href="https://stripe.com/" rel="nofollow" target="_blank">Stripe</a> is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around. 3. Checkout as a Guest When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

Three mistakes you could be making with your checkout process

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 2 of this five-part podcast series, you'll learn about the elements that should go on your PRODUCT page, including your product photos and descriptions. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 2 of this five-part podcast series, you'll learn about the elements that should go on your PRODUCT page, including your product photos and descriptions. Visit <a href="http://www.launchgrowjoy.com/yourwebsite" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/yourwebsite</a> to ask me a question, leave a comment or view the other episodes in this series.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

021 - Five essential elements every online store should have - Part 2 of 5 - Your PRODUCT page

Affiliate marketing is a great way to get more traffic to your e-commerce site, but it's not as easy as recruiting affiliates and having them put up banners for your products or ecommerce store on their website. There's so much more that goes into affiliate marketing and, having been on both sides of it as a merchant AND as an affiliate, I wanted to record this podcast episode for you to share with you how YOU can run a successful affiliate program for your ecommerce site. For the complete show notes, visit http://www.launchgrowjoy.com/032--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Affiliate marketing is a great way to get more traffic to your e-commerce site, but it's not as easy as recruiting affiliates and having them put up banners for your products or ecommerce store on their website. There's so much more that goes into affiliate marketing and, having been on both sides of it as a merchant AND as an affiliate, I wanted to record this podcast episode for you to share with you how YOU can run a successful affiliate program for your ecommerce site. For the complete show notes, visit <a href="http://www.launchgrowjoy.com/032" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/032</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

032 - How to increase sales on your ecommerce site with affiliate marketing

Michele Gallagher

Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller. Her first business on Etsy was a children’s jewelry shop. She worked tirelessly to grow her audience and her sales. But despite her efforts she eventually closed her shop. Michele realized it was a blessing in disguise however - there was significant potential in the untapped potential of search engine optimization (SEO), and email marketing. She saw an opening in the marketplace and her new business, My Craft Assistant, was born. On this episode of Launch Grow Joy, Michele offers her advice on how to create and utilize email lists on Etsy, how to tweak your email marketing to suit your products, and how to make social media work for you and your business. In this episode, you’ll also hear about:  How to get past any fear you have around marketing. The most effective ways to use keywords to expand your audience. How to grow your business with subscriptions. What can you do to personalize your emails? How to use creative strategies to make your emails interesting. And so much more!  Since beginning her Etsy store Michele has had a passion for marketing. She noticed that by selling on Etsy the importance of having a newsletter list. She found that it compliments other forms of marketing, and has increased her following as well as her response rate. While running her own shop on Etsy, Michele discovered there was support for creating and growing a newsletter, but not necessarily an email list. In addition, she found Etsy had specific rules to create a following on the site, and she had to get creative to grow her list but stay within those guidelines. In the process, Michele found a few tips and tricks to get the most value out of her email marketing efforts. She shares those on this show. One specific example she gives is the use of personalized subscriptions for Etsy. She says this strategy allows users to receive emails about what their interests so the email they received is tailored to them. On today’s episode Michele gives her best advice on how to create and sustain a workable email list, how to use keywords correctly, and the easiest ways to use search optimization for your benefit. Tune into this edition of Launch Grow Joy to hear it all! Resources:  My Craft Assistant website Handmade Newsletter website My Craft Assistant on Twitter Google Adwords Keyword Planner website My Craft Assistant on Facebook Your Ultimate Online Store The Shopify Special for Launch Grow Joy listeners Subscribe to Launch Grow Joy Show on iTunes  Handmade Newsletter examples  Fabrinique Sweetheart Jewelry Box https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller. Her first business on Etsy was a children’s jewelry shop. She worked tirelessly to grow her audience and her sales. But despite her efforts she eventually closed her shop. Michele realized it was a blessing in disguise however - there was significant potential in the untapped potential of search engine optimization (SEO), and email marketing. She saw an opening in the marketplace and her new business, My Craft Assistant, was born. On this episode of Launch Grow Joy, Michele offers her advice on how to create and utilize email lists on Etsy, how to tweak your email marketing to suit your products, and how to make social media work for you and your business. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>How to get past any fear you have around marketing.</li> <li>The most effective ways to use keywords to expand your audience.</li> <li>How to grow your business with subscriptions.</li> <li>What can you do to personalize your emails?</li> <li>How to use creative strategies to make your emails interesting.</li> <li>And so much more!</li> </ul> Since beginning her Etsy store Michele has had a passion for marketing. She noticed that by selling on Etsy the importance of having a newsletter list. She found that it compliments other forms of marketing, and has increased her following as well as her response rate. While running her own shop on Etsy, Michele discovered there was support for creating and growing a newsletter, but not necessarily an email list. In addition, she found Etsy had specific rules to create a following on the site, and she had to get creative to grow her list but stay within those guidelines. In the process, Michele found a few tips and tricks to get the most value out of her email marketing efforts. She shares those on this show. One specific example she gives is the use of personalized subscriptions for Etsy. She says this strategy allows users to receive emails about what their interests so the email they received is tailored to them. On today’s episode Michele gives her best advice on how to create and sustain a workable email list, how to use keywords correctly, and the easiest ways to use search optimization for your benefit. Tune into this edition of Launch Grow Joy to hear it all! Resources: <ul> <li><a href="http://www.mycraftassistant.com/" rel="nofollow" target="_blank">My Craft Assistant website</a></li> <li><a href="http://www.handmadenewsletter.com/" rel="nofollow" target="_blank">Handmade Newsletter website</a></li> <li><a href="https://twitter.com/CraftAssistant" rel="nofollow" target="_blank">My Craft Assistant on Twitter</a></li> <li><a href="https://adwords.google.com/KeywordPlanner" rel="nofollow" target="_blank">Google Adwords Keyword Planner website</a></li> <li><a href="https://www.facebook.com/MyCraftAssistant" rel="nofollow" target="_blank">My Craft Assistant on Facebook</a></li> <li><a href="http://www.yourultimateonlinestore.com" rel="nofollow" target="_blank">Your Ultimate Online Store</a></li> <li><a href="http://www.launchgrowjoy.com/shopifydeal" rel="nofollow" target="_blank">The Shopify Special for Launch Grow Joy listeners</a></li> <li><a href="https://itunes.apple.com/us/podcast/launch-grow-joy-show-andreea/id857851044" rel="nofollow" target="_blank">Subscribe to Launch Grow Joy Show on iTunes</a></li> </ul> Handmade Newsletter examples <ul> <li><a href="http://www.handmadenewsletter.com/Fabrinique" rel="nofollow" target="_blank">Fabrinique</a></li> <li><a href="http://www.handmadenewsletter.com/sweetheartjewelrybox" rel="nofollow" target="_blank">Sweetheart Jewelry Box</a></li> <li><a href="http://www.handmadenewsletter.com/DivinityFibers" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a></li></ul>

How to grow your email list as an Etsy seller With Michele Gallagher

Andy Hayes

Plum Deluxe

We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of PlumDeluxe.com joins us to share how to do so and his firsthand account of the success a relationship like that can bring. Plum Deluxe is an organic, fair-trade tea subscription company with an emphasis on mindfulness. Andy promotes Plum Deluxe by reaching out to bloggers whose values align with his brand.  Andy has found that by building intentional relationships, he is able to drive more traffic to his website and improve his sales. On this episode of Launch Grow Joy, we cover Andy’s method for reaching out to bloggers, the importance of a comprehensive template, and why making intentional connections can help you get ahead. In this episode, you’ll also hear about:  How can you research bloggers that will mesh well with your brand? What happened when Andy started listening to what people asked for? Andy shares why he doesn’t like giveaways! The metrics triangle Andy uses to choose which bloggers to work with. How many times should you follow up with a prospective client? And so much more!  Although today Andy is a successful online entrepreneur, he spent over a decade working in the software industry. He eventually became disheartened from too many corporate merger acquisitions, uninspiring supervisors, and sacrificing benefits and pay. Andy knew he needed to make a change, but wasn’t sure where to start. He combined his technology skills with his connections, and started doing IT freelance work. All of that changed however when Andy's mother died. The loss was devastating for him personally, but he experienced a professional wake up call. He realized the job he had built for himself wasn’t working, and began to think about what would make him happy. He created Plum Deluxe, where he was able to create his own product, and get paid to do work he enjoyed. He knew he needed to market Plum Deluxe, but like most small businesses, he didn’t have a large marketing budget. He saw an opportunity to begin working with bloggers, so he reached out to build relationships with them. By telling his story, asking interested bloggers to try his product and bonding with them he organically marketed his company. This approach has worked for Plum Deluxe and it can work for you! Tune into this episode of Launch Grow Joy to learn Andy’s tips for getting started working with bloggers and much more. Resources:  Plum Deluxe website Andy Hayes on Twitter Asana Your free template for making a pitch! Subscribe to Launch Grow Joy Show on iTunes  Question: How can you apply Andy’s approach for researching bloggers to your own business? What keywords would you use?--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of <a href="http://PlumDeluxe.com" rel="nofollow" target="_blank">PlumDeluxe.com</a> joins us to share how to do so and his firsthand account of the success a relationship like that can bring. Plum Deluxe is an organic, fair-trade tea subscription company with an emphasis on mindfulness. Andy promotes Plum Deluxe by reaching out to bloggers whose values align with his brand.  Andy has found that by building intentional relationships, he is able to drive more traffic to his website and improve his sales. On this episode of Launch Grow Joy, we cover Andy’s method for reaching out to bloggers, the importance of a comprehensive template, and why making intentional connections can help you get ahead. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>How can you research bloggers that will mesh well with your brand?</li> <li>What happened when Andy started listening to what people asked for?</li> <li>Andy shares why he doesn’t like giveaways!</li> <li>The metrics triangle Andy uses to choose which bloggers to work with.</li> <li>How many times should you follow up with a prospective client?</li> <li>And so much more!</li> </ul> Although today Andy is a successful online entrepreneur, he spent over a decade working in the software industry. He eventually became disheartened from too many corporate merger acquisitions, uninspiring supervisors, and sacrificing benefits and pay. Andy knew he needed to make a change, but wasn’t sure where to start. He combined his technology skills with his connections, and started doing IT freelance work. All of that changed however when Andy's mother died. The loss was devastating for him personally, but he experienced a professional wake up call. He realized the job he had built for himself wasn’t working, and began to think about what would make him happy. He created Plum Deluxe, where he was able to create his own product, and get paid to do work he enjoyed. He knew he needed to market Plum Deluxe, but like most small businesses, he didn’t have a large marketing budget. He saw an opportunity to begin working with bloggers, so he reached out to build relationships with them. By telling his story, asking interested bloggers to try his product and bonding with them he organically marketed his company. This approach has worked for Plum Deluxe and it can work for you! Tune into this episode of Launch Grow Joy to learn Andy’s tips for getting started working with bloggers and much more. <h2>Resources:</h2> <ul> <li><a href="http://www.plumdeluxe.com" rel="nofollow" target="_blank">Plum Deluxe website</a></li> <li><a href="https://twitter.com/andrewghayes" rel="nofollow" target="_blank">Andy Hayes on Twitter</a></li> <li><a href="https://asana.com/" rel="nofollow" target="_blank">Asana</a></li> <li><a href="http://www.launchgrowjoy.com/freedownload" rel="nofollow" target="_blank">Your free template for making a pitch!</a></li> <li><a href="https://itunes.apple.com/us/podcast/launch-grow-joy-show-andreea/id857851044" rel="nofollow" target="_blank">Subscribe to Launch Grow Joy Show on iTunes</a></li> </ul> Question: How can you apply Andy’s approach for researching bloggers to your own business? What keywords would you use?--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

How to promote your online store with bloggers with Andy Hayes of Plum Deluxe

Jim Debetta

Have you considered licensing your products but are not sure if it makes sense for you? Or you're not sure where to start? In today's interview, Jim DeBetta, who has helped thousands of entrepreneurs and inventors get their products into big box retailers, shares with you some great tips and strategies for licensing your products. For full show notes and more info, please visit www.launchgrowjoy.com/025--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Have you considered licensing your products but are not sure if it makes sense for you? Or you're not sure where to start? In today's interview, Jim DeBetta, who has helped thousands of entrepreneurs and inventors get their products into big box retailers, shares with you some great tips and strategies for licensing your products. For full show notes and more info, please visit <a href="http://www.launchgrowjoy.com/025" rel="nofollow" target="_blank">www.launchgrowjoy.com/025</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

025 - Licensing your products with Jim DeBetta

Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in "trying" out your brand? And do you know when to say YES or NO to a free product request? If not, listen to today's episode as I answer today's question from Joy: Question: Hi Andreea, Love your site!! Recently I have been contacted by quite a few people who would like to try my products before they buy. A couple of them were actual bloggers who will post product reviews, the others are just looking for a handout. How should I respond? I was thinking of being honest and saying that I am a handcrafter, not a big business and cannot afford to send samples or something to that effect. Please help! I don't know where they are getting my name from! Thanks, Joy  I'd love to know your thoughts/feelings on this topic. Leave a comment at www.launchgrowjoy.com/027 and let me know what you think!--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in "trying" out your brand? And do you know when to say YES or NO to a free product request? If not, listen to today's episode as I answer today's question from Joy: Question: Hi Andreea, Love your site!! Recently I have been contacted by quite a few people who would like to try my products before they buy. A couple of them were actual bloggers who will post product reviews, the others are just looking for a handout. How should I respond? I was thinking of being honest and saying that I am a handcrafter, not a big business and cannot afford to send samples or something to that effect. Please help! I don't know where they are getting my name from! Thanks, Joy I'd love to know your thoughts/feelings on this topic. Leave a comment at <a href="http://www.launchgrowjoy.com/027" rel="nofollow" target="_blank">www.launchgrowjoy.com/027</a> and let me know what you think!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

027 - Should you send out free samples of your products?

Have you noticed that your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones), you might want to consider investing in Facebook ads. Some people refer to this as "pay to play" and I've seen it in my business as well. That's why I've invited Facebook ads expert Rick Mulready to share with you some great tips and strategies for growing your list AND your product-based business with Facebook ads. For more information and full show notes, please visit http://www.launchgrowjoy.com/031 Listen in as Rick shares how to set up your Facebook ads campaign the right way, how much to spend on a daily basis and what to consider before investing in Facebook ads.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Have you noticed that your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones), you might want to consider investing in Facebook ads. Some people refer to this as "pay to play" and I've seen it in my business as well. That's why I've invited Facebook ads expert Rick Mulready to share with you some great tips and strategies for growing your list AND your product-based business with Facebook ads. For more information and full show notes, please visit <a href="http://www.launchgrowjoy.com/031" rel="nofollow" target="_blank">http://www.launchgrowjoy.com/031</a> Listen in as Rick shares how to set up your Facebook ads campaign the right way, how much to spend on a daily basis and what to consider before investing in Facebook ads.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

031 - A great way to use Facebook ads for product-based business with @RickMulready

Ariana Pierce

Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college. One of Ariana’s business ventures was creating a nail polish brand called Superstar Nail Lacquer. In addition to being featured in several famous magazines, her brand also boasts one of the first environmentally-friendly, fast-drying formulas. On this episode of Launch Grow Joy, Ariana offers advice on how to be creative in the beauty industry or any other industry and how to develop and deepen beneficial relationships for greater success. In this episode, you’ll also hear about:  How did Ariana break into the glamorous beauty world? How to “get uncomfortable” and be bold. How can you use social media and video marketing? What can you do to generate publicity? How to be different and innovative in a competitive industry. And so much more!  Even as a child Ariana was surrounded by successful entrepreneurs. Both of her parents chose entrepreneurship as a career path. Ariana followed boldly, making a name for herself in the beauty industry. She began her journey with the help of her mother, who aided in the scientific aspects of creating a nail polish line. Ariana found that maintaining a relationship with some celebrities was vital in growing her company, and she advises to begin locally and work your way up. Even though sometimes she was told no, she persevered and now she has a substantial following and influence. She also knows the power of social media: she has used her social media accounts to greatly expand her business, while being able to keep it personable. She began by auctioning off some passport covers on her Instagram account, and was pleasantly surprised by the viral reaction. On today’s episode Ariana shares her best guidance on how to create a helpful and useful staff, how to utilize publicity to its maximum potential, and how to think on your feet and turn a bad situation into an opportunity. Tune into this edition of Launch Grow Joy to hear it all! Resources:  Ariana Pierce's website Superstar Nail Lacquer Ariana on Twitter Ariana on Instagram Ariana on Facebook Ariana on YouTube Ariana on Pinterest Contact Any Celebrity Your Ultimate Online Store Subscribe to Launch Grow Joy Show on iTunes  Question: After hearing Ariana what are you going to do that's uncomfortable for you, but will grow your business? Leave a comment below and let me know.--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college. One of Ariana’s business ventures was creating a nail polish brand called Superstar Nail Lacquer. In addition to being featured in several famous magazines, her brand also boasts one of the first environmentally-friendly, fast-drying formulas. On this episode of Launch Grow Joy, Ariana offers advice on how to be creative in the beauty industry or any other industry and how to develop and deepen beneficial relationships for greater success. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>How did Ariana break into the glamorous beauty world?</li> <li>How to “get uncomfortable” and be bold.</li> <li>How can you use social media and video marketing?</li> <li>What can you do to generate publicity?</li> <li>How to be different and innovative in a competitive industry.</li> <li>And so much more!</li> </ul> Even as a child Ariana was surrounded by successful entrepreneurs. Both of her parents chose entrepreneurship as a career path. Ariana followed boldly, making a name for herself in the beauty industry. She began her journey with the help of her mother, who aided in the scientific aspects of creating a nail polish line. Ariana found that maintaining a relationship with some celebrities was vital in growing her company, and she advises to begin locally and work your way up. Even though sometimes she was told no, she persevered and now she has a substantial following and influence. She also knows the power of social media: she has used her social media accounts to greatly expand her business, while being able to keep it personable. She began by auctioning off some passport covers on her Instagram account, and was pleasantly surprised by the viral reaction. On today’s episode Ariana shares her best guidance on how to create a helpful and useful staff, how to utilize publicity to its maximum potential, and how to think on your feet and turn a bad situation into an opportunity. Tune into this edition of Launch Grow Joy to hear it all! Resources: <ul> <li><a href="http://arianapierce.com/" rel="nofollow" target="_blank">Ariana Pierce's website</a></li> <li><a href="http://superstarnaillacquer.com/store/" rel="nofollow" target="_blank">Superstar Nail Lacquer</a></li> <li><a href="https://twitter.com/AriTheHeiress" rel="nofollow" target="_blank">Ariana on Twitter</a></li> <li><a href="https://instagram.com/aritheheiress/" rel="nofollow" target="_blank">Ariana on Instagram</a></li> <li><a href="https://www.facebook.com/ArianaTheHeiress" rel="nofollow" target="_blank">Ariana on Facebook</a></li> <li><a href="https://www.youtube.com/user/AriTheHeiress" rel="nofollow" target="_blank">Ariana on YouTube</a></li> <li><a href="https://www.pinterest.com/arianapierce/" rel="nofollow" target="_blank">Ariana on Pinterest</a></li> <li><a href="http://www.launchgrowjoy.com/cac" rel="nofollow" target="_blank">Contact Any Celebrity</a></li> <li><a href="http://www.yourultimateonlinestore.com" rel="nofollow" target="_blank">Your Ultimate Online Store</a></li> <li><a href="https://itunes.apple.com/us/podcast/launch-grow-joy-show-andreea/id857851044" rel="nofollow" target="_blank">Subscribe to Launch Grow Joy Show on iTunes</a></li> </ul> Question: After hearing Ariana what are you going to do that's uncomfortable for you, but will grow your business? Leave a comment below and let me know.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

How to get celebrities to love your brand with Ariana Pierce

Sarah Shuda

Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. On this episode of Launch Grow Joy Sarah and I talk about all things email marketing: why it's important to grow your email list, how often you should email and some content ideas for those emails. Sarah's journey to creating Open Merit began after college. She took a position with an e-commerce company as her first job. But because she had always wanted to own her own business, both of her parents are entrepreneurs, she eventually started her own company too. In this episode, you’ll also hear about:  Why is it important to build an email list? Should you choose double opt-in or single for your email signups? How often should you email your list? When is the best time of the day and the best day of the week to send an email? Sarah's top content suggestions on what to send to your list. And so much more!  Her first business, which she still owns and operates today, is Sarah Lynn Design (a web design firm). But so many of her clients came to her with email marketing questions she saw a need and created Open Merit. Open Merit uses Sarah's email marketing skills and design skills to offer custom email campaigns. On today's show Sarah explains why every business, no matter what niche, can benefit from email marketing and she tells us the right way to product quality email content for that list. When most people think of email marketing they of sales. And while that's an attractive benefit, Sarah says email marketing is a way to know your clients better. You can email the people on your list and ask them what their needs are, what they're looking for and then you give them what they need. And sometimes what they will need will be in the form of content, and Sarah gives her best strategies for content creation. For example you can share some behind-the-scenes happenings at your business. Do you make hand-crafted candles? Shoot a video explaining how you create them, and email that video to your audience. By showing your email list more about who you are and what your business does you'll begin to develop a deeper connection. We also talk about when to send your emails: how often and the time of day and day of the week plus how much personal information you should ask for upfront. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "There's no list too small to send an email! @SarahShuda"] Resources:  Open Merit website Sarah Shuda on Twitter https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. On this episode of Launch Grow Joy Sarah and I talk about all things email marketing: why it's important to grow your email list, how often you should email and some content ideas for those emails. Sarah's journey to creating Open Merit began after college. She took a position with an e-commerce company as her first job. But because she had always wanted to own her own business, both of her parents are entrepreneurs, she eventually started her own company too. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>Why is it important to build an email list?</li> <li>Should you choose double opt-in or single for your email signups?</li> <li>How often should you email your list?</li> <li>When is the best time of the day and the best day of the week to send an email?</li> <li>Sarah's top content suggestions on what to send to your list.</li> <li>And so much more!</li> </ul> Her first business, which she still owns and operates today, is Sarah Lynn Design (a web design firm). But so many of her clients came to her with email marketing questions she saw a need and created Open Merit. Open Merit uses Sarah's email marketing skills and design skills to offer custom email campaigns. On today's show Sarah explains why every business, no matter what niche, can benefit from email marketing and she tells us the right way to product quality email content for that list. When most people think of email marketing they of sales. And while that's an attractive benefit, Sarah says email marketing is a way to know your clients better. You can email the people on your list and ask them what their needs are, what they're looking for and then you give them what they need. And sometimes what they will need will be in the form of content, and Sarah gives her best strategies for content creation. For example you can share some behind-the-scenes happenings at your business. Do you make hand-crafted candles? Shoot a video explaining how you create them, and email that video to your audience. By showing your email list more about who you are and what your business does you'll begin to develop a deeper connection. We also talk about when to send your emails: how often and the time of day and day of the week plus how much personal information you should ask for upfront. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "There's no list too small to send an email! @SarahShuda"] <h2>Resources:</h2> <ul> <li><a href="http://openmerit.com/" rel="nofollow" target="_blank">Open Merit website</a></li> <li><a href="https://twitter.com/sarahshuda" rel="nofollow" target="_blank">Sarah Shuda on Twitter</a> </li> <li><a href="http://myemma.com/email-marketing-integrations/shopping-cart-ecommerc --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: &lt;a href=" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a></li></ul>

How to grow your email list with Sarah Shuda

Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry - what if you don't have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases can be true. I've had my products featured in a top media outlet and saw over $10,000 of sales in ONE DAY. And I've also had my products mentioned and saw ZERO sales from that particular mention. While instant sales from a press mention can be an amazing thing to experience, the reality is that, as an entrepreneur, you sometimes have to do a bit of extra work to leverage your press mentions into sales. In today's episode of The Launch Grow Joy Show, I share six things you can do to turn your press mentions into more sales. Click the LISTEN button below to get these six tips and then I'd love to know your thoughts/feelings on this topic. Leave a comment below and let me know what you think! For show notes, please visit www.launchgrowjoy.com/028--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry - what if you don't have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases can be true. I've had my products featured in a top media outlet and saw over $10,000 of sales in ONE DAY. And I've also had my products mentioned and saw ZERO sales from that particular mention. While instant sales from a press mention can be an amazing thing to experience, the reality is that, as an entrepreneur, you sometimes have to do a bit of extra work to leverage your press mentions into sales. In today's episode of The Launch Grow Joy Show, I share six things you can do to turn your press mentions into more sales. Click the LISTEN button below to get these six tips and then I'd love to know your thoughts/feelings on this topic. Leave a comment below and let me know what you think! For show notes, please visit <a href="http://www.launchgrowjoy.com/028" rel="nofollow" target="_blank">www.launchgrowjoy.com/028</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

028 - How to leverage your media mentions into sales

Robin Kramer

Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales. Robin Kramer of Flourish &amp; Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. With decades of retail experience under her belt she is an expert on sales (holiday season and otherwise). On this episode of Launch Grow Joy Robin offers guidance on how all of us can tap into the holiday market, no matter our niche, and why relationships are so very important to business success. In this episode, you’ll also hear about:  What did she learn working with the likes of Neiman Marcus and Oprah? What is she most passionate about? What can make your business AND fill your life? People don't buy your brand - what do they buy? How to use postcards to grow your business, and better serve your clients. And so much more!  From the beginning Robin has had a love for fashion and retail; she began working in her mom's retail shop as a teen, and her career stayed the course. She worked for Old Navy, Anne Taylor, Crate &amp; Barrel and then moved into niche businesses and eventually her own consulting gigs. Along the way she struck up a friendship with Tracy Matthews, their mutual love of yoga bonding them. They kept in touch over the years and one day met up while in New York. That day Tracy shared an idea she had with Robin: Tracy had a vision to help jewelry designers and jewelry business owners. Robin loved it, she knew a business could offer programs and services to a variety of people, something she as a consultant couldn't do. From there Flourish &amp; Thrive Academy was born and they've been full-speed ever since. On today's episode Robin gives explains why collaboration and relationships have been so integral to their success with Flourish &amp; Thrive Academy, plus specific ways to tap into bigger sales this holiday season no matter what your niche and how to be confident when selling, even if you don't like sales. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "Without relationships you don't have a business!  @Flourish_Thrive"] Resources:  The Flourish &amp; Thrive Academy website https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales. Robin Kramer of Flourish &amp; Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. With decades of retail experience under her belt she is an expert on sales (holiday season and otherwise). On this episode of Launch Grow Joy Robin offers guidance on how all of us can tap into the holiday market, no matter our niche, and why relationships are so very important to business success. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>What did she learn working with the likes of Neiman Marcus and Oprah?</li> <li>What is she most passionate about?</li> <li>What can make your business AND fill your life?</li> <li>People don't buy your brand - what do they buy?</li> <li>How to use postcards to grow your business, and better serve your clients.</li> <li>And so much more!</li> </ul> From the beginning Robin has had a love for fashion and retail; she began working in her mom's retail shop as a teen, and her career stayed the course. She worked for Old Navy, Anne Taylor, Crate &amp; Barrel and then moved into niche businesses and eventually her own consulting gigs. Along the way she struck up a friendship with Tracy Matthews, their mutual love of yoga bonding them. They kept in touch over the years and one day met up while in New York. That day Tracy shared an idea she had with Robin: Tracy had a vision to help jewelry designers and jewelry business owners. Robin loved it, she knew a business could offer programs and services to a variety of people, something she as a consultant couldn't do. From there Flourish &amp; Thrive Academy was born and they've been full-speed ever since. On today's episode Robin gives explains why collaboration and relationships have been so integral to their success with Flourish &amp; Thrive Academy, plus specific ways to tap into bigger sales this holiday season no matter what your niche and how to be confident when selling, even if you don't like sales. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "Without relationships you don't have a business!  @Flourish_Thrive"] <h2>Resources:</h2> <ul> <li><a href="http://flourishthriveacademy.com" rel="nofollow" target="_blank">The Flourish &amp; Thrive Academy website</a></li> <li><a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a></li></ul>

How to grow your holiday sales with Robin Kramer of Flourish & Thrive Academy

Does your business have a mission to make a difference and give back? In today's episode of The Launch Grow Joy show I talk with Todd Grinnell of This Bar Saves Lives, a company that's making a a HUGE difference - for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of food to children! Now, that's inspiring! For full show notes, please visit www.launchgrowjoy.com/019--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Does your business have a mission to make a difference and give back? In today's episode of The Launch Grow Joy show I talk with Todd Grinnell of <a href="http://www.thisbarsaveslives.com" rel="nofollow" target="_blank">This Bar Saves Lives</a>, a company that's making a a HUGE difference - for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of food to children! Now, that's inspiring! For full show notes, please visit <a href="http://www.launchgrowjoy.com/019" rel="nofollow" target="_blank">www.launchgrowjoy.com/019</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

019 - Giving back and making a difference with This Bar Saves Lives

Nadia Leonelli

Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide. Nadia has created healthy yet yummy and satisfying snack options with Element Snacks. Born out of necessity, Nadia and her husband have worked tirelessly knocking on doors, visiting retailers and pounding the pavement to get the word. They've also tapped into a marketing strategy that has paid dividends for them: a field team. Their field members also work hard to get the Element Snacks products into the hands of as many customers as possible. On this episode of Launch Grow Joy Nadia shares how and why to use a field team effectively, her early business challenge of isolation and the three ways she tackled that problem and simultaneously grew her business. In this episode, you’ll also hear about:  When should you work with an accelerator or incubator? What grassroots approach did she and her husband use to spread brand awareness? Why people want to see you, the person behind your brand. What's the cheapest way to get your product into people's hands? Why do you need to meet your customers and clients in person at events? And so much more!  Nadia created Element Snacks because she's gluten-free and was traveling a great deal. Regularly she was faced with the dilemma of what to bring on her flights to eat. Rice cakes were convenient and easy to carry, but dry and boring. Putting her entrepreneur's cap on she developed Element Snacks: gluten-free, GMO-free, sweet, delicious AND healthy snacks. Once the product was created she was faced with another challenge: how to become known and connected in an industry she had never worked in. Previously Nadia was a corporate strategy consultant who helped big brands with global launches and product strategies. She found three effective ways to become immersed in the community: live events like trade shows, networking with other women-owned businesses, and becoming a part of an accelerator. With that challenge faced and conquered she faced another one: how best to spread the word to retailers and potential customers about Element Snacks? After all no one could buy her product if they didn't know about it! So she enlisted her own army: a field team. She educated them, trained them and continues to treat them like part of the family. Nadia and her husband both know what it's like to cold call on retailers and they help their field team do so effectively, while also continuing to do it themselves! The field team strategy is a powerful one that has worked well for Nadia and Element Snacks. Tune into this episode of Launch Grow Joy to hear what else has worked for Nadia. Resources:  Element Snacks website Element Snacks on Twitter https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide. Nadia has created healthy yet yummy and satisfying snack options with Element Snacks. Born out of necessity, Nadia and her husband have worked tirelessly knocking on doors, visiting retailers and pounding the pavement to get the word. They've also tapped into a marketing strategy that has paid dividends for them: a field team. Their field members also work hard to get the Element Snacks products into the hands of as many customers as possible. On this episode of Launch Grow Joy Nadia shares how and why to use a field team effectively, her early business challenge of isolation and the three ways she tackled that problem and simultaneously grew her business. <h2>In this episode, you’ll also hear about:</h2> <ul> <li>When should you work with an accelerator or incubator?</li> <li>What grassroots approach did she and her husband use to spread brand awareness?</li> <li>Why people want to see you, the person behind your brand.</li> <li>What's the cheapest way to get your product into people's hands?</li> <li>Why do you need to meet your customers and clients in person at events?</li> <li>And so much more!</li> </ul> Nadia created Element Snacks because she's gluten-free and was traveling a great deal. Regularly she was faced with the dilemma of what to bring on her flights to eat. Rice cakes were convenient and easy to carry, but dry and boring. Putting her entrepreneur's cap on she developed Element Snacks: gluten-free, GMO-free, sweet, delicious AND healthy snacks. Once the product was created she was faced with another challenge: how to become known and connected in an industry she had never worked in. Previously Nadia was a corporate strategy consultant who helped big brands with global launches and product strategies. She found three effective ways to become immersed in the community: live events like trade shows, networking with other women-owned businesses, and becoming a part of an accelerator. With that challenge faced and conquered she faced another one: how best to spread the word to retailers and potential customers about Element Snacks? After all no one could buy her product if they didn't know about it! So she enlisted her own army: a field team. She educated them, trained them and continues to treat them like part of the family. Nadia and her husband both know what it's like to cold call on retailers and they help their field team do so effectively, while also continuing to do it themselves! The field team strategy is a powerful one that has worked well for Nadia and Element Snacks. Tune into this episode of Launch Grow Joy to hear what else has worked for Nadia. <h2>Resources:</h2> <ul> <li><a href="http://www.elementsnacks.com/" rel="nofollow" target="_blank">Element Snacks website</a></li> <li><a href="https://twitter.com/elementsnacks" rel="nofollow" target="_blank">Element Snacks on Twitter</a></li> <li><a href="http://www.accelfoods.com" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a></li></ul>

How to Grow Your Business with a Field Team with Nadia Leonelli

Marie Forleo

Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and more)? In today's interview, you'll get to hear what Marie is up to, how she got to where she is, what product she is launching (that's right!) and the bonuses you'll get if you sign up for B-school through my affiliate link. For full show notes, please visit www.launchgrowjoy.com/bschool--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and more)? In today's interview, you'll get to hear what Marie is up to, how she got to where she is, what product she is launching (that's right!) and the bonuses you'll get if you sign up for B-school through my affiliate link. For full show notes, please visit <a href="http://www.launchgrowjoy.com/bschool" rel="nofollow" target="_blank">www.launchgrowjoy.com/bschool</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

034 - My interview with Marie Forleo and B-school registration bonus

Steve Chou

Figure

Do you have an online store and are looking for more traffic and sales? If so, today's interview with Steve Chou of MyWifeQuitHerJob.com and BumblebeeLinens.com, you'll get to hear how Steve and his wife managed to net over $100,000 in revenues with their online store within their first year in business. Steve and I also talk about managing and predicting inventory, as well as the benefits of having your own inventory vs. dropshipping. We also talk about a big mistake that Steve made with his online store and what you can learn from it as well. For full show notes, please visit www.launchgrowjoy.com/029--- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Do you have an online store and are looking for more traffic and sales? If so, today's interview with Steve Chou of <a href="http://MyWifeQuitHerJob.com" rel="nofollow" target="_blank">MyWifeQuitHerJob.com</a> and <a href="http://BumblebeeLinens.com" rel="nofollow" target="_blank">BumblebeeLinens.com</a>, you'll get to hear how Steve and his wife managed to net over $100,000 in revenues with their online store within their first year in business. Steve and I also talk about managing and predicting inventory, as well as the benefits of having your own inventory vs. dropshipping. We also talk about a big mistake that Steve made with his online store and what you can learn from it as well. For full show notes, please visit <a href="http://www.launchgrowjoy.com/029" rel="nofollow" target="_blank">www.launchgrowjoy.com/029</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/launchgrowjoy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/launchgrowjoy/support</a>

029 - What it takes to run a six-figure e-commerce store with Steve Chou

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!