On the Business Building Rockstars Show – aka BBRShow – host Nicole Holland invites successful entrepreneurs across a wide range of niches into the hotseat for a frank and unscripted discussion about what it really took for them to reach Rockstar status. Save years of struggle and heaps of money by avoiding the first-hand lessons learned by Nicole and her guests. If you’re looking for real-talk without a bunch of fluffy BS, you’re going to love this show!
On the Business Building Rockstars Show – aka BBRShow – host Nicole Holland invites successful entrepreneurs across a wide range of niches into the hotseat for a frank and unscripted discussion about what it really took for them to reach Rockstar status. Save years of struggle and heaps of money by avoiding the first-hand lessons learned by Nicole and her guests. If you’re looking for real-talk without a bunch of fluffy BS, you’re going to love this show!
Your Morning JumpStart, born from the daily Periscope show with Bonnie Cribbs, is a podcast specifically for the Network Marketing /home business entrepreneur who wants training, tips & tricks on recruiting, prospecting, online marketing, social media, lead generation, attraction marketing and time management in order to JumpStart their day and your business.
Rank #1: 70 - I'm Brand New To Network Marketing, Now What?.
One of our listeners asked the question "I'm brand new to network marketing, what's the first thing I should do." There's prospecting, inviting, presenting, growing a team, duplication.... but what should you focus on when you're brand new? Today's episode will answer that question for you. Even if you're a veteran of MLM, this could be of help to your team.
Rank #2: 03 - Overcoming Fear Of The Phone.
Do you have a fear of the phone? Trust me, you are not alone. It's one of the reason that so many network marketers go to social media, and that's using a tool out of fear.You know you need to pick up the phone, but how can you overcome this fear. In today's episode of Your Morning JumpStart we talk about why this fear exists and provide some help to overcome this fear. If you can overcome this fear, you can overcome the next, then the next. Your Morning JumpStart Overcoming Fear of the Phone Episode 3
Every week, Dean Bokhari (founder of getflashnotes.com) breaks down the best big ideas from your favorite self-development and business books to give you actionable insights you can use to transform your life and business.Visit us at getflashnotes.com for more exclusive content and non-fiction book summaries to help you get more knowledge in less time.
Rank #1: 4 Simple Tips to Boost Your Productivity.
ABOUT THIS EPISODE: Subscribe for free on Apple Podcasts | Too Busy To Read? Subscribe + Get Unlimited Book Summaries For Just $1. We compress the actionable insights from the best Business + Self-Help books into 20-minute summaries you can read (or listen to) anywhere; anytime. Join now for access to the world s largest library of Business + Self-Help Book Summaries instantly. GET STARTED. No time to read? Get (Flash)Books | Non-Fiction Book Summaries for Busy People. FlashBooks are like CliffNotes for professionals. We compress the actionable insights from the best Business + Self-Help books into 20-minute summaries you can read (or listen to) anywhere; anytime. Join now for access to the world s largest library of Business + Self-Help Book Summaries instantly. More Knowledge in Less Time. In just 20 minutes or less, you can get all the knowledge you need from the books you don’t have time to read. Formatted For Every Device. Our book summaries are formatted to work with every device. iPhones. iPads. Kindles. Androids. PDFs. MP3s. Everything. Listen + Learn. Download 20-minute audiobook summaries to your phone or MP3 player so you can listen to summaries on your way to work, while you’re at the gym, or wherever else you feel like gettin’ your knowledge on! Join today for just $1. Cancel anytime. CLICK HERE TO GET STARTED The post 4 Simple Tips to Boost Your Productivity appeared first on FlashBooks | Book Summaries for busy people..
Rank #2: The Real Key to Making People Like You.
ABOUT THIS EPISODE: Subscribe for free on Apple Podcasts | BOOK MENTIONED: How to Win Friends and Influence People by Dale Carnegie Get Book Get Book Summary Too Busy To Read? Subscribe + Get Unlimited Book Summaries For Just $1. We compress the actionable insights from the best Business + Self-Help books into 20-minute summaries you can read (or listen to) anywhere; anytime. Join now for access to the world s largest library of Business + Self-Help Book Summaries instantly. GET STARTED. No time to read? Get (Flash)Books | Non-Fiction Book Summaries for Busy People. FlashBooks are like CliffNotes for professionals. We compress the actionable insights from the best Business + Self-Help books into 20-minute summaries you can read (or listen to) anywhere; anytime. Join now for access to the world s largest library of Business + Self-Help Book Summaries instantly. More Knowledge in Less Time. In just 20 minutes or less, you can get all the knowledge you need from the books you don’t have time to read. Formatted For Every Device. Our book summaries are formatted to work with every device. iPhones. iPads. Kindles. Androids. PDFs. MP3s. Everything. Listen + Learn. Download 20-minute audiobook summaries to your phone or MP3 player so you can listen to summaries on your way to work, while you’re at the gym, or wherever else you feel like gettin’ your knowledge on! Join today for just $1. Cancel anytime. CLICK HERE TO GET STARTED The post The Real Key to Making People Like You appeared first on FlashBooks | Book Summaries for busy people..
Helping leaders build strong brands and stakeholder relationships with effective communication.
Rank #1: 016 - Jake Eisenberg turbocharges lead generation via social media.
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency? Originally, I got started with a mixed martial arts blog that I had in 2009, before MMA really took off. This website was gaining a lot of traffic, and I was generating money through ad revenue, and I saw how to bring new traffic in. I started getting familiar with search engine optimization and started thinking to myself, "What are other ways that I can bring this up?" As I was going through school, and working, and all these other things, I started working on other projects and I stumbled across doing some e-commerce websites, and I got familiar with doing Google AdWords. That lead to search engine optimization, Google AdWords, Facebook Ads, and running social media calendars. I was having great success with these strategies that I was working on and building through time. Some friends or family members started to approach me and say, "Can you give me a website for my business? We liked what you were doing; let's kind of see what you can do for us." These strategies were working at a local level and at the national level. Actually, it’s easier at a local level, because there's not as much competition. So, I started having success with that and it quickly turned into family members who had businesses, became my testimonials, or my case studies. I was able to then get new business through referral. That's how I got started with it: I tapped my own network, did the work well, and was able to use that to leverage new business. Q: What are some of the biggest changes that you've seen since you started that MMA blog in 2009? Technology changes at warp-speed, so in the online marketing space, what have you experienced in terms of changes? A lot of the changes I've seen are from the platforms growing. Search engine optimization used to be something where you could just do what they call "keyword stuffing." If you wanted to rank for a certain keyword, you could just put a bunch of that same keyword on a page and you would rank. That's changed, because now there are so many more websites out there. So everyone's doing that, and now you've got to find new techniques, and new ways to do it. The same thing with Google AdWords. The pay-per-clicks have gone up a lot, because more people are using those channels. Facebook advertising is still relatively new and it's just gotten even more acknowledgment in the media world, because of everything that's just happened. So, we can still kind of consider the Internet to be new. There are a lot of unknown territories and directions that we can go. We're all learning and it's constantly changing and evolving. There's just so much more competition that you've got to come up with new strategies, and the platforms have become a lot more advanced. Q: I'd like to explore that a little bit more. For your peers, what should they be focusing on, in terms of skills they need to be honing or new platforms that they need to be becoming more adept at using? With how the marketing world is changing, it's a content-first world. You've got to build this customer loyalty. If you're selling a service or a product, you want to provide the information to the potential customer, what it is that you have that leads to it. You can put content out there in the form of video or blog posting, and be able to share that. The two top converting platforms right now are still Facebook and Instagram. If you're able to meet your customers at least on those two channels, as well as having a blog to explain what your business is, because that will help bring in keywords and maybe some backlinking to boost it; start with those. You don't need to be on every single channel. You just want to be able to meet them on at least the two biggest channels. I recommend tapping those three sources and provide information about yourself and your service. Q: There are many platforms, and it seems like new ones popping up every day. Obviously, it's better to go where your audience is and Facebook and Instagram are where they are. It seems like a lot of people feel compelled to be on as many platforms as they possibly can, almost like the shiny object syndrome, "There's this new thing; I have to do it." What is your advice for people who feel like they're getting spread too thin? Realistically, it's because they are getting spread too thin when you're trying to keep up with all the new trends. Coming from a business perspective, you look at the analytics and ask, "Where's my engagement coming from? Where am I getting the most clicks, the likes, the shares?" I would focus on those and chop off the ones that you think you're getting spread too thin on. Because you're wasting valuable time or effort that you could be putting towards something else to just try to keep up with these other channels to maybe meet a small percent of your client base. Q: So you focus your efforts where there's the likelihood that you're going to get the biggest return on that investment? Exactly; just make sure to keep checking on that and making sure that your engagement is there, because it can change. Going back to the idea of how this world is evolving and new technology, one platform could be big now, and in two years it could be a different one. Keep an eye on it and make sure you know where you're actually getting the best benefit. Q: You mentioned analytics and following this data-driven approach. What are some of the key performance metrics that you use, and what platforms or tools do you use to gather data and analyze those metrics? That really depends on the approach. If it's paid outreach, look at your cost per conversion and your cost per click, because if your cost for conversion is too high, there's already going to be something wrong there. Always look at it from the monetary standpoint. For social media, do the posting and look at engagement; see what posts are working, what posts aren't working. I take a different approach than most: I actually track through my own spreadsheet. I'll give a score to posts that I think were better or worse, and how they did. And I'll go back at the end of the month and review those scores. It's just a method that I found to work. Q: The only wrong way is one that doesn't work for you. Right, and I just feel that the analytic software is -- it's data driven, but they don't understand how people are responding to a certain question. So, if you're asking a more human-type question than one that's systematic, those programs aren't going to be able to tell you that. That's something that it's easier to keep track of by going through and judging those type of posts … and constantly seeing if you're going up, what pages were doing better, and focusing on where those numbers are going. Q: With Reach Digital, you focus on, primarily, helping local businesses? Local and small businesses. We started locally and have now grown into doing some business at the national level, but we've got a lot of local businesses. Q: To what extent do you find that small business who tend to do business locally, have more limited resources? How does that affect how you start to help them? That's one of the reasons they'll approach us. A small business might not have the resources to hire someone in-house for marketing. So we're able to offset those costs. Often they're saying, "We want to be on social media; we want to be on blogs; our expertise is focusing on the business; we want someone else to handle the online efforts." Working with us is a way to offset the cost of getting someone with knowledge. They don't have to train, they don't have to get benefits, and so that's kind of where we found that connection point with local businesses. Q: Can you describe for me who your ideal client would be? Our ideal client is someone who has a little bit of knowledge of online marketing, already started to attempt it, and is looking for repairs and someone to monitor it. So we're kind of looking for that now, companies with semi-established to established online presence. Q: When you have a conversation with a potential client who has some knowledge, and has attempted it on their own, do you find that they come to you with a better sense of where their limitations are, where their needs are, and where their particular pain points are? Oh, yeah, 100%. When they've actually rolled up their sleeves and attempted it and have got it going, they know where their weakness is and where they need help. They also have a better idea of the message that's going to connect better socially with their customer base from actually trying it. So, it's not as much of a learning period. For us, as a business, we're able to go in there, talk with them, get their knowledge that they've already learned from their client base, and then apply that to help correct those challenges. Q: What are the typical questions that they ask you when you have that first conversation? They actually all range. Some of them say, "We know what we're doing, but can you just help us schedule?" Or, "Can you show us how this will bring us ROI (return on investment)?” That's one of the biggest things. With online marketing, a lot of companies have a hard time seeing how social media can bring a return on investment. That's when we tell them that, “Let's look at the analytics, let us show you where your traffic is coming from, and let's set up some type of conversion campaign to show you that people are calling or signing up.” That's really what they're looking for. Q: When you're looking at metrics like cost-per-conversion, that gets right at their bottom-line. Right. So they're able to see exactly what's going on, if it's making them money. Because, if it's not making them money, they don't want to pay us. We have to show them that what we're doing is working. Q: You have a Chief Barketing Officer; tell me about him. That's my good boy. Actually, it's his birthday today. Congratulations! Happy birthday. I'll be sure to pass it along. So, yeah, my dog Bear is a black Lab mixed with a Newfoundland, so he's a big boy, and he keeps the spirits up. He makes sure that everyone is happy (when he's not sleeping), he's always got a toy in his mouth, and he gives us some good suggestions [laughter]. Q: Having a Lab around the office is always a good idea, I think. Oh, yeah. It keeps morale high! Q: As you're paying attention to what's happening in the marketing space, you see organizations that do some things that you think, "Wow; that was really brilliant." And then you also see others do things where you just feel like smacking your forehead and going, "What were they thinking?" Tell me about something that fits the latter category, where you wonder where their brains were on that day. People are starting to take Twitter a lot more seriously than they did a couple of years ago. You'll see now a lot of gaffs on there. They say something that may offend a group of people, and the next thing you know it's a public relations nightmare. I'm seeing people and businesses making that problem. Then having another problem cleaning up that problem, either by over-addressing it (and upsetting other people because they over-addressed it), or not addressing it at all. Everything is about finding that middle ground. In social media, now, with the way everything is going, is like stepping on glass. A lot of companies are starting to realize that they shouldn't have said something. And especially recently, that's really the biggest thing. I'm like, "What are you guys doing? Filter.” Q: The feedback that you get when you misstep, as an individual or as an organization, can be swift and severe. Right. Public opinion can crush you. Q: Yeah, it seems like there are examples of that in the headlines just about every day. Let's flip that around; for an organization that's done something in the online marketing space that was really quite clever, have you seen any where you said, "Oh, I need to make a note of that; that was brilliant?" Yeah. A lot of it is becoming these grassroots campaigns, especially with e-commerce, how people are tying in with social media influencers. I've seen a lot of really funny campaigns that they've mixed in their products with an influencer and it’s gone viral. I always kind of take note of what the campaign was, how they did it, and just something to keep in my back pocket if I feel that I have a similar product. You've just got to be funny and it's got to connect with the audience. It's amazing how quickly something can go viral. Q: Are there any that are particularly memorable for you? There are so many. There's a phone case company that every time they put out a video, it was just using real-world situations that people could really relate to: Dropping your phone or leaving your phone on top of the car, or needing to take a selfie. It was a self-adhesive phone case that could stick to surfaces and it was just using those situations like walking by a mirror wall and they just stuck it on there and took a picture. It was really creative how they tied in actual people’s situations to connect consumers with their product Key advice Q: What advice do you give to CEOs or business owners when you're advising them on how to increase their return on investment for their online marketing programs? When it comes to social media marketing, it's: Stay consistent with what you're doing Stick to the brand message Never stop marketing, because once you stop marketing, you're going to stop getting sales and you're going to stop getting leads. The importance of testing And another thing I tell them is to constantly A/B test, which is split testing. Try different headlines. Try different subject lines. Make sure you're mixing it up, because you never know what message will stick. It could be one word that could change the complete engagement of an entire campaign. So always test to find that right messaging. Online Marketing Tools Q: Are there particular tools that you use to do that split testing, or any other testing, to continue to improve the ROI? For email marketing, MailChimp has an option for you to do that (split test). If it's building landing pages, there are a couple of companies (Leadpages and UnBounce) that already have those options built in. Whatever program you're using, just check to see if they have an option for you to be able to test different headlines, different subject lines, different blocks of text, images, all of that. Q: How big is the Reach Digital team now? We have four people who are full time and we have a couple that freelance for us on some bigger projects. Five if you want to include my Chief Barketing Officer. Well, you got to include him. You have to feed him, so he needs to work, too. Right, there you go. Q: Are you guys all co-located or are you geographically disbursed? We are a mix; it just depends on the service. We are a mix, because with it being a digital world now, everyone doesn’t need to be working in one location. We've found that we have some better employees that we've worked with who are located in different parts of the country and it's just easier to keep them working from their location. Q: That's another one of those big things that's changed in the last decade that you don't have to all be in the same building and the same room to do work really well. Right. We've found that using Google Hangouts, you can video chat with everyone at one time, so if you need to have a meeting, click of a button. Management Tools Q: What are some other tools that you use to effectively manage the team? We use a project management tool called Asana. It's just really easy to keep our clients in there. We'll give our clients the connection to it and they can see the projects they're working on. Everyone can effectively communicate and it's a really good way to stay focused. Another tool that we use for our back end and CRM is Zoho One. Those are the two main ones that keep us on our path. The Future: Voice, Video, Bots, and AI Q: We talked about changes since you started in the online marketing space almost 10 years ago. Look 10 years into the future, where do you see that space going and what should we be doing to prepare ourselves to be effective as we move into the future? A lot of the future is going to go to voice and video. Most of the Google searches right now are being done on voice. So, it's preparing those new search keywords to work that way. Another part will be messenger bots. Having messenger bots using artificial intelligence technology is allowing small businesses to compete with big business. They're able to build these messenger bots through Facebook and other tools that are allowing them to, almost, build out a full support staff, to where they can really have all the customers’ questions answered. They don't need to have these big rooms of customer service reps, and it keeps the customer happy because they're able to handle business without leaving the app. Voice, video, and artificial intelligence are where I see us going. In 10 years, who knows; look how much technology's advanced in the last 10. So, I can only imagine the next 10. Q: It could be both scary and very exciting, with a lot of opportunities. Right. It's going to be a roller coaster! Q: Are you strapped in and ready for the ride? Oh, yeah. I love it. Going back into your history a little bit, you got a bachelor's degree in media and information from Michigan State. Any chance you'll go to the University of Michigan for a master's program [laughter]? Our family is divided. My entire family went to the University of Michigan, and my sister and I are the only two to go to Michigan State. We've had that in-house rivalry for a while, and it's been great, because Michigan State, athletically, has been on top the last six or seven years now. It's been good that I've been winning the argument. Q: That's wonderful; congratulations. I was at an event recently with the Commandant of the Marine Corps, and he's from Lansing (Michigan) and is a big fan. So he was singing the school’s and the team's praises. So I think he's there as much as he can to cheer on the Spartans. Some of the best experiences of my life. Online Marketing for Local Businesses Q: There you go, that's perfect. Reach Digital focuses primarily on five areas of work, in which you're able to help small business owners: Local marketing Website maintenance Facebook advertising Search engine optimization (SEO) Business listing management Tell me about business listing management. What is that? Business listing management is where, if you have a business, it will be in any of the business directories: Yelp, Citymapper, Google, My Business, Bing Places, Yahoo, there's so many different directories. A big, big thing about that with your search engine optimization on a local level, especially, is having yourself listed correctly in all these directories. There's something call the NAP, which stands for “Name, Address, Place.” Search engines want to make sure that the name, address, and place are correct for all the businesses listed, that is, all the business directories that you're in. If it's incorrect, they see inconsistencies and it's harder for them to score it. It's harder for them to give you that trust score or ranking, because they see that there's some inconsistency. So it's good to be consistent across the board. Another thing we're able to do is monitor reviews that come across those listings. If you get a bad review, we're able to let you know so you can respond to it. If you get a good review, we're also able to let you know, so you can thank them and be engaged with your client base. Q: I would think that would a critically important service, and a strategic investment that small business owners could make to continue to build those key relationships and manage their online reputation. Yes, online reputation is very important. A lot of people will look at reviews before they even decide to call you, and it's just that extra trust factor. So, you want to make sure that you're on top of it. Q: In terms of your overall business, how would you rank order those areas of work in terms of where the team spends the majority of the effort and time? Regeneration Campaigns For the majority of our effort and time, we do a lot of regeneration campaigning. Which is, if someone's got a service to offer or a product to sell, we're trying to get them leads, so they can call. A lot of our time and effort is spent building those landing pages, and then running page campaigns, mainly through Facebook advertising to send traffic to generate those leads. The main effort is testing and building those pages, and building out those campaigns. Q: When you do that, do you manage the CRM on your end, or do you use the CRM and relationship management tools that your customers already use? We will integrate within their CRM. We'll have it set up to where those leads are going to go right into the clients’ systems. Their ads are all run into their own ad managers. We're not like a normal agency where we'll say, "Okay, you’re going to spend $1,000 a month, and we're going to hit you with 10% on top of it," or something like that. We say, " It's in your ad manager. Those campaigns are yours. Once we're done creating it, it's yours, and we run it.” We'll optimize it, but everything is through their programs. Q: To what extent are you agnostic about whatever platforms they're using? Really good question. There are a lot of these programs and platforms. Most of our clients are using the bigger CRM platforms, and point of service systems that we've had experience with. A lot are using Salesforce, Zoho, and Lightspeed, which is a point of service, point of sale system. Q: Your team is capable of helping them regardless of how they've implemented on their end? We'll tie into either their email marketing platform, or we'll tie into a web form that was created within their CRM. That web form will link to their system. We will format that form to have the same name to match, so if something is typed in on that form, and they hit submit, it will automatically be properly implemented into that lead form. It's really matching the field names that they already have set up. Q: Jake, what have I not asked you that I should have? Let’s touch on the local business aspect. If someone has a new business, one that's struggling, I can help them get that domain name, web hosting, or a contact management system that they should probably be looking at to use. Q: Sounds like they need to give you a call. They should. Q: If you've got a small business and you need help getting online, or you've already gone online to increase your marketing, and you've realized that you need some expertise and some more horsepower, Reach Digital sounds like a really great place to go. How do they get in touch with you?
Rank #2: 015 - Strategic Communication lessons from the Marine Corps.
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine Barracks. It's the oldest post of the Corps. As the oldest post of the Corps, they do something very special every Friday evening during the summer called the evening parade. And according to their website, the parade has become a universal symbol of the professionalism, the discipline, and the Espirit de Corps of the United States Marines. The story of the ceremony reflects the story of Marines serving throughout the world. Whether aboard ship, in foreign embassies, at recruit depots, or in divisions, or in the many positions and places where Marines project their image, the individual marine continually tells the story of the Marine Corps. So the evening parade, let me paint a picture for you. You pull up and immediately, even though you're on the streets of Washington, D.C. and it's really crowded, lots of traffic. You're immediately met by a group of Marines who are in their full-service dress. The white hat, the blue jacket, the white pants, and they're just exquisite. They've got all their medals and they meet you, they park you, they bring you in, and they're very, very welcoming and professional. I was able to go to a VIP reception that the commandant hosted for about 200 people. He gave remarks and he also introduced the guest of honor, House Majority Leader Kevin McCarthy, and then there were 3 other congressional members who participated that evening, along with about 24 NCAA coaches. And those two groups are really important. There were many other people there that night. And then typically, after the reception which lasts about an hour and a half, out on the parade deck there are bleachers that hold probably 2,000 people, and they give an hour and fifteen-minute performance where they have Chesty XIV, who is the current mascot of Marine Barracks Washington. He's an English bulldog, he has all of his uniform and decorations on, all of his medals and awards. The silent drill team which is just absolutely astonishing in their precision and the Marine Band also gives a performance including numbers by John Phillip Sousa, one of the most famous Marine Band leaders. So altogether, it's an evening where you get to experience the Marine Corps on parade, but you also get to engage with both enlisted and officer marines. So during the reception, we had both officers and really junior enlisted marines come up and ask us how we were doing, welcomed us to the Barracks, talked about their role in the Marine Corps. They are very much steeped in their tradition in history and it gives you a very personal welcome and really heartwarming experience, being part of that whole evening. After the performance, the members of the VIP reception were able to take photos with the Commandant and his wife, with the drill team, with the mascot, and with some of the bandsmen. It's a really wonderful evening and lasts a couple hours. So here's some strategic communication lessons. For the purpose of this exercise, I'm talking about strategic communication in terms of the stakeholder engagement that affects your organization's ability to survive and thrive. I'm not talking about media relations, I'm not talking about broad public engagement. I'm talking about focusing on those stakeholders who have some kind of really important effect on your organization and its ability to exist and continue to operate. So the lens I would like to share with you, that we'll look at this through, is, and if you're a marketer, you're familiar with AIDA, A-I-D-A, which is an acronym that stands for Attention, Interest, Desire, and Action. So if you think about this being a funnel, at the very widest, open part of the funnel is attention. You have to get somebody's attention. Once you've got their attention, you have to create interest in what it is you're doing, your organization has to offer, whether it's a product or a service. Then you have to move them from interest to desire. You want them to, in the case of sales marketing, you want them to buy your product or purchase your service. In the case of the Marine Corps, you probably need to attract recruits, and there are other things that the Corps depends on as well. And finally, once you have that attention leading to interest leading to desire, you want them to take action. So in this case, there are three groups of people who are there participating. You have the Congressional members, you have coaches, and you have members of the public. All three of those are important for the future of the Marine Corps. So for the Congressional members, what does the Marine Corps, like every other government organization, rely on from Congress? One of the main things is funding. So that night we had the House Majority Leader and three other members of Congress. Through that process, they have a better understanding of the Marine Corps. They certainly have a positive impression of the professionalism and discipline and the polish of the Marines, and that probably leads them to be predisposed to positively supporting the Marines when they put in their funding request. Same thing with the coaches. These are NCAA coaches from a lot of different sports, from, I believe, that night were Division 3 coaches from around the country. Those coaches, whether they are just coaching or they're coaching and they're teaching on campus, are interacting with students and with parents, and they are in a prime position to make recommendations and suggestions for avenues that the students might follow for the rest of their careers. Being able to recommend the United States Marine Corps only serves to drive talented, professional, disciplined, young people to the recruiters. That also helps the Marine Corps because they're always looking for new enlisted and officer recruits, and to have the parents also being exposed to the Marine Corps in this very positive setting, that gives another voice to recommend the Marine Corps as a potential career path for young people. If you think about what the Marine Corps is entirely dependent on, they're dependent on recruits and funding. Those are the two big things. So over the course of one summer season, you could have all of the members of the House and Senate Armed Services Committees that play a major role in determining the funding for all the military services, you could have most of the professional staff members that work on those funding packages, you could have most of the members of the House and Senate Appropriations Committees for Defense also participating. And so if you have just the majority of them coming through over the course of a couple of years, now you've reminded them of who the Marine Corps is, what role they play in national security and national defense, why that investment in the Marine Corps is important. You also have touched thousands and thousands of either potential recruits or influencers of recruits, whether they're parents or teachers or coaches. And so those become positive voices to represent the Marine Corps when young people are trying to making a decision about what path they are going to follow in life. So if you think about this from a marketing perspective, in terms of creating influence and positive impressions and getting these groups of people to help you with your messaging to those who are potential recruits and new members of the Marine Corps or to those who make funding decisions about the Marine Corps's budget, the evening parade throughout the summer is a fantastic way to do it. So, is that an opportunity that's only open to the Marine Corps? Absolutely not. Every organization could do that. The United States Army does it with their Twilight Tattoos in Washington, both of which, if you are in Washington or come for a visit, make sure that you see one of those events because they're absolutely spectacular. But if you think about it, any organization, whether it's a school or a manufacturing company or a services company, could take an opportunity to create some kind of personal experience, personal engagement with the stakeholders that are most strategically important to your organization. So for me, that's the takeaway. It's understand who your strategic stakeholders are and why they are so important to you and your organization. Find ways to connect with them that are meaningful and that help to build understanding, and in the AIDA model, they build attention, they create interest, they create desire, and ultimately, they can lead to action that is mutually beneficial for you and your organization and your stakeholders. So that's the lesson for today. I hope you find it valuable. I really want you to get as much value out of this podcast or video series as possible, and I want to know what you have questions about, so if you have a question about public relations, marketing, organizational communication, drop me a line at firstname.lastname@example.org. If you have a question about this episode or about the field in general, let me know. Also if you want to nominate a guest for the podcast, drop me a line. Again it's email@example.com. I'd love to hear from you, and finally, before we close out, I want to remind you about my transcription partner. They've got a great 25% off deal. Just go to transcribeme.com/betterprnow. I'll catch you on the next episode. Thanks a lot.
Secrets to Real Estate Investing Podcast with Holly McKhann. Expert Real Estate Investor and House Flip Master.
Rank #1: SREI 130: AJ Osborne - Passive Income Saved His Family When He Became Paralyzed.
We meet AJ Osborne on Secrets to Real Estate Investing with Hard Hat Holly. AJ is a real estate investor and self-described ‘Freedom Fighter’ who has built up a $100 million portfolio in real estate. AJ started in sales and moved into self-storage and real estate to create supplemental income. Then he was struck with a rare disorder called Guillain Barre Syndrome right as his business was reaching success. He was on life support for months unable to move, eat, or breathe. Slowly, AJ learned how to walk again and is still recovering. The real miracle is that his family was taken care of through their real estate income. Now AJ’s goal is to help everyone become financial freedom fighters. What you’ll learn in this episode: - The importance of adding value in every investment you make - How to take into account economic cycles in your investing - The importance of supply and demand in your deals - How to create a blueprint of wealth FREE Download: AJ’s Freedom Calculator to help you map out your wealth plan. Get it by filling out the form on this page or by texting the word “hardhat” to 38470. Learn more from AJ: https://cashflow2freedom.com/ Podcast: https://cashflow2freedom.com/podcast/
Rank #2: SREI 107: How to FIND Deals Part 1 of 4 by Holly McKhann.
On this special episode of “The Secrets to Real Estate Investing”, Holly shares the very first step to flipping a house: FINDING the deal. In this four part podcast series, Holly explains the steps to completing a deal. This is the perfect opportunity to start taking action towards your first or next flip. Holly found and bought her first 100 houses on the courthouse steps. Once those deals dried up, she found a new strategy and has found over 125 deals from networking. In this episode you’ll learn: - Three networking techniques that have worked over and over again for Holly - How to set yourself up as the solution to people’s problems - How to leverage the networks you already have, and get out there and find more - The power of follow up and maintaining relationships Free download: Holly’s Secrets to Finding Deals document lists many more ideas to getting started networking and finding deals without spending marketing $$. Find it at hardhatholly.com/107 As always, text “hardhat” to 38470 to receive this free download as well as past downloads and to get weekly notifications of upcoming podcasts.
Interviews by MyelinMedia.com of uncommonly high achievers and their innovation, leadership and mastery habits. Including Olympic Athletes, CEOs, New York Times Bestselling Authors, Tech Start-Up Billionaires, World Class Musicians, Special Ops, Hollywood Filmmakers, Pro Athletes, SWAT Team Commanders, Non-Profit Executive Directors, Inventors and many more.
Rank #1: #192 Navy Seal Commander Leadership Lessons - Rorke Denver.
Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led special-forces missions in the Middle East, Africa, Latin America, and other international hot spots. He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story and the fascinating, demanding SEAL training program. In his second book Worth Dying For: A Navy SEALs Call to a Nation, Rorke tackles the questions that have emerged about America’s past decade at war–from what makes a hero to why we fight and what it does to us. Rorke was most recently seen on FOX’s American Grit. The series followed 16 of the country’s toughest men and women as they faced a variety of military-grade and survival-themed challenges set in the wilderness. An assistant officer in charge of BRAVO Platoon at SEAL Team THREE, he was deployed to SOUTCOM, the Central and South American Area of Operations. His platoon was the “alert” SEAL team for maritime interdiction, hostage rescue, counter-insurgency, and counter-narcotics. As SEAL officer aboard, Denver led his group’s response to a murderous uprising in the Ivory Coast nation of Liberia, launching advanced-force operations, conducting hydrographic beach reconnaissance, and helping to get U.S. Marines safely ashore. In 2006, Denver was an officer in charge of BRAVO Platoon of SEAL Team THREE in Iraq’s Al Anbar Province in one of the most combat-heavy deployments of any regular SEAL team since Vietnam. Stationed in Habbaniya, his team conducted over 200 missions including sniper operations, direct assaults, special reconnaissance, and ground patrols. Denver’s team has been widely credited with propelling the “Tribal Awakening” that helped to neutralize Iraq’s insurgency. Denver was awarded the Bronze Star with “V” for valorous action in combat. After returning to the United States, Denver was appointed flag lieutenant to Admiral Joseph Maguire, commanding officer of Naval Special Warfare, traveling to Afghanistan and briefing Congress on SEAL operations. In 2009, he became First Phase officer of SEAL Basic Training including Hell Week, then rose to Basic Training officer. He went on to run all phases of training including advanced sniper, hand-to-hand fighting, communications, diving, and language. Denver is the founder of Ever Onward, a fresh, new brand designed to use Navy SEAL principles to call leaders to take action, to suffer, and to be bold so they can perform at their highest levels. He is a highly-sought after speaker to companies and organizations and provides numerous innovative products and services to help teams and individuals live and perform at higher levels. Denver is an honor graduate of the United States Army Ranger School. He holds a Bachelor of Arts degree from Syracuse University, where he was an All-American lacrosse player and captain of the varsity lacrosse team. He earned a Master’s Degree in Global Business Leadership from the University of San Diego.
Rank #2: #266 CEO of NASDAQ: MEET - Geoff Cook.
Welcome to In The Know, a growth marketing podcast to help you learn from leading growth professionals, marketers, entrepreneurs, strategists, consultants, and technologists about the specific things they do to make more money for their own businesses and for their clients. Since our launch, Buckley has featured Neil Patel, Joseph Grenny, John Warrillow, Timothy Sykes and dozens more leading individuals.
Rank #1: 003: How An SEO Expert Builds An Ecommerce Site: Nick Eubanks Describes The Strategies He Uses For His Own 8-Figure Ecommerce Business..
Guess who's back? SEO wizard, Nick Eubanks takes us even deeper into the world of Ecommerce SEO, with a focus on what works for sites with multiple product pages.
Rank #2: 006: How to Crush It In Content Marketing No Matter What You’re Trying To Sell: Gleb Budman Lays Out How Smart Content Marketing Can Drive Digital Sales In Any Industry.
When you want to drive user engagement — and sales — you have to have a solid strategy. Backblaze CEO Gleb Budman explains how he came up with a content marketing strategy for his digital service product.
The mission of the Cashflow Ninja Podcast is to empower people to create, protect & multiply their wealth in the new economy and information age. The rules of money have changed and we share the new rules and how anyone can create, protect and multiply their wealth in our constantly changing environment. Your host M.C. Laubscher will be your guide interviewing Cashflow Ninja's that share their knowledge, experience, and journey to help guide you to not only survive, but thrive and prosper in the new economy.
Rank #1: 560: Hoan Thai: Why You Should Choose Assets Over Hours To Escape Your 9 To 5.
My guest in this interview is Hoan Thai. Hoan is a real estate investor, loan specialist, and educator. He has bought and sold tons of properties using creative acquisition strategies. Hoan is also the founder of iescapedmy9to5.com, If you have not checked out my new podcast, Cashflow Investing Secrets, I would highly recommend it- it is a shorter show, 10 minutes or less where I share one concept and or idea at a time what I have learned from interviewing over 550 Cashflow Ninjas. You can listen to the show on your favorite podcast, video and live streaming platforms. We also have an investment group and community for accredited investors, if you are interested to join the group, please visit: cashflowninjainvestorsnetwork.com You can also join us on Facebook by searching Cashflow Ninja Community on Facebook. Interview Links: Capital Equity Partners If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! Support Our Sponsors Producers Wealth, create, protect & multiply your wealth in ANY Economy. The Real Asset Investor, alternative cash flow investments. Audible, download any audiobook for FREE when you try Audible for 30 days. Thanks so much for joining me again. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and Instagram, @thecashflowninja. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher Interview Links: iescapedmy9to5.com If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on Itunes so more people can find us! Support Our Sponsors Producers Wealth, create, protect & multiply your wealth in ANY Economy. The Real Asset Investor, alternative cash flow investments. Audible, download any audiobook for FREE when you try Audible for 30 days. Thanks so much for joining me again. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post! Also, please leave an honest review for the Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, please follow me on twitter @mclaubscher and Instagram, @thecashflowninja. Until next time! Live a life of passion and purpose on YOUR terms, M.C. Laubscher
Rank #2: 258: Gerald Celente: The Top Trends of 2018.
My guest today is Gerald Celente. Gerald Celente, a pioneer trend strategist, founded the Trends Research Institute in 1980. He is the author of the national bestseller Trends 2000 and Trend Tracking: Far Better than Megatrends (Warner Books), and publisher of the internationally distributed quarterly Trends Journal. For more than three decades, Celente has built his reputation as a fearless teller of the truth, an accurate forecaster and an analyst whose expertise crosses many arenas, from economics to politics, from health to science, and more. Most important, Celente is a pure political atheist. Unencumbered by political dogma, rigid ideology or conventional wisdom, Celente—whose motto is "think for yourself"—observes and analyzes the current events forming future trends, seeing them for what they are – not as what he'd like them to be. As with a doctor who gives his diagnosis after gathering the facts, whether or not you like the prognosis doesn’t alter the outcome, it’s simply what is. And while Celente holds a US passport, he considers himself a citizen of the world.
Welcome to the Onward Creatives Podcast. A weekly podcast bridging the gap between creativity and business.This podcast is for the creative entrepreneur, the one's who dare, dream and do.Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Rank #1: OC003: Knowing what to do with fear.
Fear! Any time that we even think of trying something new in life fear loves to show up and protect us /deter us from pursuing. Fear is actually healthy and if we learn to manage it we can use it to propel us forward and create momentum. We'll look at these questions? Is my feat irrational or rational? What is the worst that can happen? What happens if I don't do it? For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can follow Valentina at: House of Valentina Instagram Twitter Facebook You can Follow Jack at: Instagram Twitter Facebook
Rank #2: OC004 Three ways to make your ideas become a reality.
You have an idea! That's awesome but the question we usually ask next is, now what? It doesn't matter if you're wanting to start business, create art or change your lifestyle so many ideas never become realized because we don't have a system of processing them. We're going to look at ideas and process them in three distinct steps. 1.Protect and Nurture 2. Develop and Define 3. Release and Refine Your idea(s) are worth developing! Join creative entrepreneurs Valentina and Jack Fussell each week as they equip anyone who is dreaming a change in their lives, taking a leap into a new adventure or wondering if their idea is worth pursuing. Valentina and Jack share from the midst of a total life relaunch moving their family of five 5000 miles from Copenhagen to Portland. Each week they share their own journey and the insight they're gaining along the way. Join them as they launch on their biggest adventure yet. For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can follow Valentina at: House of Valentina Instagram Twitter Facebook You can Follow Jack at: Instagram Twitter Facebook
The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday morning, packed with great information for you - the entrepreneur and small business owner!
Rank #1: 99: Buying a Small Business with David Barnett.
Buying a small business, compared to building a business or investing in a franchise. David Barnett, an entrepreneur, author, and small business consultant is our guest. David shares his story of becoming his own boss, and tips & advice on buying a small business. "The purpose of a business is to support the lifestyle you want." When it comes to buying a business, “be prepared to act, but don’t feel obligated.” Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Rank #2: 70: Social Media with Diana Mitchell.
From English major to Social Media Entrepreneur. Diana Mitchell - small business owner, author and social media consultant - shares her entrepreneurial journey and insights, examples, tips and advice on social media for small businesses. She recommends alignment between your marketing strategy and growth goals for your business, and introduces the "Top Ten Essentials for Mastering Content." We discuss real examples of how small businesses can implement effective social strategies, particularly on Facebook. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Turn your expert knowledge into income, build authority, and deliver your message in a way that makes impact. RED will help you reach more people and make more money.
Rank #1: RED 237: How To Do A Great Podcast Interview.
I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this "mistake" has enabled me to do hundreds of interviews. On this episode of RED Podcast, I talk about the interview process and what it takes for you to do a great podcast (or radio) interview. Whether you're hosting the interview or a guest, you'll find this information helpful... In This Episode: Why I don't do a lot of interviews on RED Podcast (keep this in mind if you have a podcast) The worst thing that can happen to you when you do a podcast interview -- this is going to happen sooner or later... Bad interviews (and why they happen) What to do when you have a bad interview -- you have two choices How to salvage a bad interview -- do this when you get a guest who can't deliver Did your interview with somebody suck? Exactly what to do so you don't embarrass yourself (and when to do it) Three "agreements" you must have before doing a podcast interview -- if you don't get these, don't do the interview The "pre-interview" and why some people (amateurs) don't like them... You're in charge of any interviews you do -- how to start acting like it Bad audio quality and how to make sure it doesn't happen to you How much time it takes to do a "good" interview The "interview ratio" and why it's important to follow it When the best interviews happen Pros (and cons) of small talk -- most podcasters screw this up BIG TIME! How to make a rock star nervous Why do many mistakes make it to the final interview (and how to catch mistakes as they happen) The #1 reason people get nervous when doing an interview with you What to do after your podcast interview is over How to handle a "bad" interview (and when to handle it) Quality interviews (and how they happen) Three reasons guests will promote your podcast -- this is why most guests never do this Can good marketing will hurt your podcast? Yes! Here's how to make sure marketing helps you... Links To Things I Talk About: Kary Oberbrunner Interview Alexandra Harbushka Interview RED Podcast Guest Form School Of Podcasting Schedule Once Book Like A Boss Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.
Rank #2: Do You Have A Podcast?.
RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon... The "propaganda" film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new episode is released every day. Big Podcast Daily was originally a temporary project that I started to participate in National Podcast Post Month, an event similar to National Novel Writing Month, where the goal is daily action, either podcasting or writing. The specific goal for participants in National Podcast Post Month is to release 30 podcast episodes in 30 days. I started 15 days late, so I doubled up, doing 30 episodes in 15 days, in order to complete the challenge. If you're a podcaster, in addition to Big Podcast Daily, I have some great podcaster-specific marketing content coming soon... I'm currently recording some advanced training to help you market your podcast and build a big audience which I expect to release in January. In addition, I have a live event in Nashville planned for April. Want more details? Make sure you're on the Big Podcast mailing list. Links To Things I Talk About: Big Podcast Big Podcast Daily - Listen via Apple Podcasts / Google Play Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.
Get the marketing shortcuts you need to jump-start your startup. Brian Moran, a marketing expert and the co-founder at SamCart, shares his daily insights from growing and running a multi-million dollar software startup, so that you can apply them in your own business. Brian's marketing tips are edited down into bite-sized chunks so you can tune in, and get back to growing your business.
Rank #1: #113 - People Aren't Buying? Do This.
If you are suffering from a lack of buyers, then this is the cure-all that you need to act on right now.
Rank #2: #116 - The Lie You're Telling Yourself About Your Business.
It's not true. It's just not. Don't miss your big moment by falling into this mental pothole...
Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 4-16. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work. Meet Natalie and fellow listeners at her annual leadership conference for women entrepreneurs, BizChix Live!
Rank #1: 72 : Activate your Awesome with Molly Mahar of Stratejoy.
Molly Mahar is a coach, fierce love advocate and joy enthusiast. She is the founder of Stratejoy, a positive corner of the Internet that provides thousands of women inspiring + useful strategies to create their own joyful world. Molly’s work is delivered through small group programs, digital courses and high level one-on-one coaching, focused on gutsy women in transition. From the quarterlife crisis to the new mama meltdown, the up-and-coming business babe to the career changer, the newlywed to the newly divorced; she helps women get clear on who they are, what they want, and how to get it. Some call it reinvention. Molly calls it Activating your Awesome. A free spirit with a passion for mindful entrepreneurship, Molly loves sharing her passion with others. She’s rocked audiences at the South by Southwest Interactive, lululemonathletica, The US Army Wellness Weekend, Ladies who Launch National Conference, CRAVE Business Symposium and The Junior League.
Rank #2: 88 : Dare To Create A Life You Love with Rémy Chaussé.
Rémy is the best-selling author of “Living Life As An Exclamation Point!” and creator of The Get UNstuck Revolution!™ for extraordinary women with big-ass dreams who were ridiculously unsatisfied with status quo. If you feel stuck and you’ve tried everything, then check out her most recent book called “Get UNstuck – How to Get Out of Status Quo and Get Past Go (In Under 30 Days)!” Rémy has been featured on the Business Beware Show on FOX Business, the On the Edge Show (a CBS affiliate), Smart Money Talk Radio (an NBC affiliate), and The Women’s Information Network. She is the host of the Get UNstuck Expert Café, a weekly podcast at The Get UNStuck Expert Cafe
Katie Krimitsos is a mother, wife and high achieving woman entrepreneur who is on a mission to support the journeys of female entrepreneurs who want to grow purposeful, productive and profitable businesses. She's a Mastermind Leader, Coach and Business Growth Strategist, and live and online education provider for ambitious women entrepreneurs who want to see results! The Biz Women Rock podcast features interviews with successful business women, live coaching calls, and practical strategies for purposeful growth. We are in this together!
Rank #1: What is Your Branding Archetype with Diane Diaz of The Brand Teacher.
What is a Branding Archetype and why is knowing yours such a phenomenal, practical tool to help you in your business? Those are the questions we’re answering on today’s episode. I brought on the incredible Diane Diaz of The Brand Teacher. She’s been a member of the Biz Women Rock community for a while, came to the 2017 Retreat and has since been a member of the Biz Women Rock Academy. And through her involvement, I’ve seen just how passionate and talented she is at helping women entrepreneurs clarifying their BRANDS so they can better communicate their message to the world and thus, attract more clients to them. So when Diane asked if I wanted to take the Brand Archetype assessment before our interview, I hopped right on it and told her we could use me as a mini case study to not just talk about archetypes, but show you. During today’s conversation, we discover that my primary archetype is THE HERO (not surprised) ;) and my #2 and #3 are the Magician and the Explorer. More importantly, however is our discussion of what all that means and how I can use this information to help me show up more in line with my brand every single day! I pick out TWO pain points you might be feeling that would be the perfect reason to utilize this Brand Archetype process… If you’re confused about where you are right now or where you want to go. If you want validation that the “normal” path of success may not necessarily be the one for you. Bottom line: taking the time to do this branding work is incredibly worth it! To find out more about how Diane can walk you through this process, check out her website → http://thebrandteacher.com And to get her freebie (a list of all the archetypes so you can see which one you think you are), go here → http://thebrandteacher.com/archetype *** Not a member of our free private Facebook Group yet? Make sure to join today! http://bizwomenrock.com/group
Rank #2: The Journey of Finding Your Purpose with Cathy Heller.
This episode will be soul food for you. Cathy Heller and I are discussing the truth about the business journey not from the vantage point of strategy or how-to. But from the heart. From the space of knowing that you are unique and have a purpose here in this world unlike anyone else’s and how to be on that journey of discovery in the most beautiful way. Oh yeah...we’re going deep. Cathy is the creator of the popular podcast Don’t Keep Your Day Job. She interviews very well known people like Seth Godin, Martha Beck and Jenn Sincero (You Are a Badass) who discuss openly about their lives, their creativity and their journeys. She is a musician and writes music for TV, ads and film, has an agency to help other musicians do the same and also has a course to help even more musicians it as well. She’s a mom of 3 and full of love. Her 7 figure business was not created overnight, though. And during this incredible conversation, you’ll hear all about her continuing journey and why it’s been a spiritually motivated one. We discuss… Why her parents lack of love and her mother’s suicidal thoughts was the impetus for Cathy to seek out why we were put here in this world. How she realized she could create music in her own way without “having to be Beyonce,” which led her to creating music for TV, ads and film. Why each of us is an original and our jobs are to figure out our purpose! How she dealt with the hard blow of a big opportunity that was supposed to “be it” completely dissolving. What she does to make sure she’s listening to herself so she can stay aligned. I hope this episode is one you’ll listen to over and over again, every time you need to be reminded just how amazing you are and that you can truly create anything you want! You can find out more about Cathy here → https://www.dontkeepyourdayjob.com/
Work From Your Happy Place is the podcast that equips you with the tools, know-how, and motivation to live your dreams and find your happy place. Entrepreneur, Best Selling Author, Speaker, Trainer, Consultant and Podcaster, Belinda Ellsworth brings you conversations with others who have found their happy place in work and in life.
Rank #1: WFYHP 0043 Liz Imperio.
Liz Imperio has established herself as a major director and choreographer in the entertainment industry, including artistic direction and choreography for Jennifer Lopez’s “Dance Again” world tour; two world concert tours for Madonna – “Re-invention” tour and “Confessions” tour; director/choreographer of Gloria Estefan’s last 3 world concert tours;. A proud Cuban-American, Liz was born and raised in Los Angeles, California. Her work caught the eye of famed choreographer Kenny Ortega at the tender age of 15. Liz Became Kenny’s Associate Choreographer for four years before breaking out on her own. Her credits make her one of the most sought after choreographer/show director in the business, including: The show-stopping tribute performances by Jennifer Lopez on American Music Awards (Celia Cruz) and Latin Billboards Tribute to (SELENA), American Idol, Dancing With The Stars, Billboard Awards, Latin Grammys, NBC J-Lo Live in Puerto Rico, United We Stand with Michael Jackson (assoc. dir.), Lead Choreographer for Latin American Music Awards, VH1 Diva’s Live, ABC’s 50th Anniversary Celebration; Disney Channel original movie “Gotta Kick It Up”; James L. Brook’s feature film “Spanglish” Liz’s commercial credits include L’Oreal (feat. J-Lo), Sheba Cat (feat. Eva Longoria), Jack In The Box, Bacardi, and many others. Liz was Supervising Choreographer for FOX’s and Univision’s first Bilingual television series airing in over 24 countries worldwide “Q’Viva.” She also choreographed Simon Cowell’s and Ricky Martin’s reality TV hit show “La Banda.” Her choreography contribution for the “Goodwill Games” also received an Emmy. Liz Imperio has taught on numerous conventions over the span of 26 years, including LA Underground, Co. Dance, Tremaine Dance Convention, West Coast Dance Explosion, and is currently Artistic Director for Hollywood Vibe Dance Convention and newly founded Dance Ideas Seminar. Teaching has been a lifelong profession that has allowed her the opportunity to affect hundreds of thousands of lives. Liz's experience in the field of education has inspired her and partner Chad Carlberg, to create and release a motivational, online program, BREAKING BARRIERS. This opportunity is a life long dream to give back and inspire today's community of dancers to reach new heights in their lives. http://breakingbarriers.dance/
Rank #2: 32: Paul Saginaw - Zingerman's.
Paul Saginaw and Ari Weinzweig joined forces, to found Zingerman’s Delicatessen, and opened the doors on March 15, 1982. All they wanted at that time was a great corned beef sandwich and an organization with soul. Zingerman’s started as 1300 square feet of combined restaurant and specialty food retail space, run solely by Paul, Ari, and two employees. The Zingerman’s Community of Businesses now has 23 partners, employs over 750 people and generates over $60 million in annual sales from ten separate businesses: Zingerman’s Delicatessen (including Zingerman’s Catering), Zingerman’s Mail Order, Zingerman’s Bakehouse, Zingerman’s Training Inc., Zingerman’s Coffee Company, Zingerman’s Roadhouse, Zingerman’s Creamery, Zingerman’s Candy Manufactory, Zingerman’s Cornman Farms, and Miss Kim. Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities because he has always thought that the only real limits are those of vision. You can reach Paul at firstname.lastname@example.org and visit the Zingerman's Community of Businesses at www.zingermans.com
The Authority Marketing Podcast is for high-achieving business owners and entrepreneurs that want to generate more traffic, create more authority and capture and close more clients for their business. To learn a scalable and predictable approach to growing revenue, listen daily...
Rank #1: AF249: Building A Podcast to 20,000 Downloads A Day with David Ralph, Part-2.
Today's guest David Ralph is the founder of the super successful online radio show Join Up Dots. He is also someone that I am happy to call a friend.David and I have had a number of long conversations about the internet, podcasting, business, making money online, the different communities you can go to learn and the lives we now live as digital media experts.
Rank #2: AF357: Get In The Right Room To Get Rich with Judy Robinett, Part-1.
Today's guest Judy Robinett is the author of How to Be a Power Connector: The 5+50+150 Rule (McGraw-Hill, May 2014), a book that provides instant, effective strategies for meeting the people you need to know and bonding with them fast to further your goals and theirs. Judy is a business thought leader who is known as “the woman with the titanium digital Rolodex.”