Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid | Laura Klein
A perennial favorite speaker at The Lean Startup Conference, Laura will make sure you know when and how to use not just landing pages, but also concierge tactics, Wizard of Oz setups and content strategies like blogs and email newsletters. You will leave her session smarter.
24 Mar 2015
An Interview With Marc Andreessen And Chris Dixon | Eric Ries, Marc Andreessen, & Chris Dixon
With unmatched experience as entrepreneurs and investors, Marc and Chris have insights to share that are directly useful for almost any business trying to innovate. Eric Ries will interview Marc and Chris.
24 Mar 2015
Advice From An Entrepreneur, Intrapreneur, Investor And Advisor | Theron McCollough
We recently hosted a conversation between fiifi Founder & CEO, Theron McCollough, and Lean Startup Co. Advisor, Chris Guest, focused on Theron’s experiences working in the world of startups and his recent return to the role of an entrepreneur as he launches his new venture. In Chris and Theron’s conversation, they discuss:- Given Theron’s background advising and investing in hundreds of startups, what insights has he taken with him as he re-enters the world of entrepreneurship? - And now that he is a player again, does he follow the advice he would have given when he was a coach?And much, much more…For more than a decade, Theron McCollough has been working in the world of startups. Fairly early on in his career — when he was working with Pivotal Software — he began to notice how Lean Startup techniques could help a business scale. And while he took note of the usefulness of testing, iterating, and failing, one of the biggest things he learned was the importance of asking customers what they think. The simple act of reaching out to the customer can be incredibly helpful and enlightening. “You would be amazed at what you find out,” Theron says.It’s one of the things that is easy to understand in theory, but Theron cautions, entrepreneurs have to put it into practice to see how it works. “Until you actually do it, you don’t understand what the struggles are,” he says, adding, “once you get in there, you realize how much information every single customer or potential customer can give you to save you from wasting time and energy.” As an added bonus, it’s also a great way to develop a customer base. If you adopt their feedback and apply it to your product or business, “they’re going to be a customer for life.” Because they’ll not only feel heard, but you’ll have created something that made their business (or life) better.Email us: email@example.comFollow Lean Startup Co. @leanstartuphttps://leanstartup.co/education
26 Nov 2019
Radical Simplicity: Solving The Right Problems To Build Products With Impact | Tom Nguyen
We all want to make product decisions backed by good data. But you can’t just A/B test your way to success: Whether you’re just incubating a new project and starting from zero, or you’re spinning wheels feeling mired in too much noise, learn how to leverage empathetic design to find and focus on needs your customers care about – and build exceptional products. Tom Nguyen, Principal at Adobe and co-creator of Adobe Spark, shares real-world examples and actionable best practices to help you apply constraints, powerful stories, and a growth mindset to align your team and spark success for your organization.
5 Sep 2017
Most Popular Podcasts
A Practical Guide To Innovation Accounting | Tendayi Viki
This talk will cover how innovators can track and measure success using the right tools and metrics. It will explore how teams in the trenches can track the success of their business models via the experiments they will be running, as well as how innovation accounting can be done at the management and strategy levels. Learn how leaders at management level can make ongoing investment decisions of whether to double-down or divest from specific innovation projects. At the strategy level, learn how company leaders can measure the impact of innovation on their company as whole. Practical tips and guides, as well as examples from several companies, will be provided.
1 Sep 2017
The Lean Startup And The Golden Age Of Entrepreneurship | Eric Ries & Leslie Bradshaw
Published on Oct 12, 2015The Lean Startup methodology has disrupted businesses everywhere. As a result of a more innovative, entrepreneurial-based economy, business leaders have been forced to take a fresh look at growth opportunities and the type of organization they need to build in order to stay competitive. Born out of the startup culture, Lean Startup provides the pathway to business transformation. So, how can businesses of all sizes apply Lean Startup principles to modernize and foster continuous innovation? In this special event, Eric Ries, author of The Lean Startup and the Kickstarter-backed Leader’s Guide, sits down with entrepreneur Leslie Bradshaw, Managing Partner of MadebyMany, to discuss next generation leaders, what it really takes to innovate, and how to create a culture that will sustain.The Lean Startup Conference was proud to partner with General Assembly for this broadcast. You can check out GA here:GA Facebook- https://www.facebook.com/gnrlassemblyGA Twitter- https://twitter.com/GAGA LinkedIn- https://www.linkedin.com/company/gene...GA Online- https://generalassemb.ly/
28 Oct 2015
Build Culture, Establish Trust | Cheryl Contee
Build Culture, Establish TrustCheryl Contee FISSION STRATEGYCheryl Contee runs an established consulting firm and a new startup, both of which are fully distributed. She’ll touch on what’s different between the two and dive into processes her teams have refined over time to build culture and establish trust.
29 Jul 2014
Sprints: How To Build and Test An Idea In Just 40 Hours | Jake Knapp
Looking to save your team countless hours and dollars? To get unstuck? Learn how the design sprint can give you a superpower: the ability to build and test nearly any idea in just 40 hours. The sprint—a five-day process for answering critical business questions through designing, prototyping, and testing ideas—is a “greatest hits” of battle-tested business processes any team can use. Sharing this shortcut to learning and innovation is Jake Knapp, creator of Google Ventures’ sprint process, co-creator of Google Hangouts, and author of The New York Times bestseller Sprint.
5 Sep 2017
The Future Of Lean Startup | Eric Ries
Eric sits down with Lean Startup Labs faculty member Phil Dillard to discuss the state of Lean Startup, what every organization should be thinking about as it moves into the next decade and beyond, and the influence a long term innovation strategy has on the way products get built today.
5 Sep 2017
The Lessons Of Steve Jobs | Guy Kawasaki
Guy Kawasaki, former chief evangelist of Apple, explains the lessons he learned from Steve Jobs and how they apply to startups.
5 Sep 2017
How Lean Startup Co. Coaches Support Department Of Defense Innovation | Erin Bugg & Marilyn Gorman
Gone are the days when Lean Startup was used only by two guys in a garage. The methods have gone mainstream and are being practiced in industries across the globe. To date, our Lean Startup Co. Education Program Faculty have coached more than 30 teams from intelligence agencies including the NSA and NGA. In this webcast, hear from Erin Bugg of the NSA, their Lean Startup Co. coach Marilyn Gorman, and Co-Founder of Lean Startup Co., Heather McGough, who discuss the transformation of the Agency culture around the pillar of innovation. Topics include: getting stakeholder buy-in and challenges in facing bureaucracy, making decisions at speed underpinned by data, delivering value to customers, translating the method across disciplines, and more. Email us: education@leanstartup.COFollow Lean Startup Co. @leanstartupFollow Department of Defense @DeptofDefenseHeather McGough can be reached on Twitter @UrbanitySFwww.leanstartup.co/education
7 Oct 2017
A Conversation With Ben Horowitz | Eric Ries & Ben Horowitz
As a well-known startup veteran, investor and author, Ben Horowitz brings unusually deep insight to the hard questions that entrepreneurs face. Eric Ries interviews him and gives you a chance to ask questions, too.
21 Jan 2015
Using Product Design Sprints To Strengthen Your Product/Market Fit | Laurie Young
Both Product Design Sprints and Lean techniques allow teams to move toward and iterate upon ideas quickly, helping companies build better products faster. Although the two processes are complementary, Product Design Sprints run at a different pace than the Lean process and offer different value to teams. In this talk, thoughtbot’s Development Director Laurie Young explores the Product Design Sprint, Design Thinking, and how to help teams transition from the learning in their early experiments to a strong product/market fit.
1 Sep 2017
Applying Lean To Marketing And Brand Strategy | Jessica Korthuis
We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy.In Jessica and Elliot’s conversation, they discuss:- What companies should do before making the decision to rebrand.- Tools and exercises that can help you execute a successful brand strategy.- How to validate the brand strategy you implemented actually worked.And much, much more…Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said.The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said.Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools.Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.”Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said.Email us: firstname.lastname@example.orgFollow Lean Startup Co. @leanstartuphttps://leanstartup.co/education
24 Jan 2019
How To Get $100k In 30 Days | Tami Reiss
Just Not Sorry is an international sensation used by people in over 200 countries. Its creator, Tami Reiss, attributes the company’s incredible growth to the Lean principles they employed when building the Gmail plug-in. Learn how they validated their idea, defined their MVP, and iterated their way to success during development and after launch in everything from the name and functionality to the tweets and landing page messaging.
5 Sep 2017
Identify And Validate Your Riskiest Assumptions | Laura Klein
MVPs are great–unless you’re building them to test assumptions that aren’t really mission-critical. In this hands-on session, Laura Klein, author of UX for Lean Startups and head of product development for Hint Health, breaks down the kinds of assumptions you should look for and a process for developing hypotheses that reveal your true barriers to growth.
21 Jan 2015
How To Build The Product When You're Not The User | Alexis Ringwald
How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the UserAlexis is interested in solving big problems, which means building products for people who face daily challenges very different from hers. She’s taken unusual steps to explore untapped markets and understand the users in them, giving her excellent insight into customer development.
24 Mar 2015
Closing Remarks: The Lean Startup Conference | Sarah Milstein & Eric Ries
Closing Remarks: The Lean Startup Conference | Sarah Milstein & Eric Ries by Lean Startup
24 Mar 2015
Design Your Way to Product/Market Fit | Christina Wodtke
Finding product/market fit is the key to success for new ventures. But it’s often elusive, and understanding the needs and desires of your potential customers is harder than many of us expect. Christina Wodtke, of Wodtke Consulting, shares design techniques to help you glean meaningful insights about your target market.
21 Jan 2015
Scaling Lean: Projects, Program, Portfolio | Jeff Gothelf
When Lean-curious companies get stalled implementing the practice, they’ll often cite organizational complexities, politics, and dependencies as insurmountable obstacles. The methodology can be scaled, though — not just as culture and philosophy, but as tactical process. In this practical presentation offering detailed case studies, Jeff Gothelf (author of Lean UX and the upcoming Sense and Respond) will share several methods for scaling Lean Startup techniques in large organizations. Jeff will cover knowledge management, intra-team dependencies, infrastructure requirements, and several other elements of ensuring successful Lean Startup practices in companies of any size.
5 Sep 2017