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Technology

Lean Startup

Updated 4 days ago

Technology
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Podcast by Lean Startup

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Podcast by Lean Startup

iTunes Ratings

17 Ratings
Average Ratings
9
3
2
3
0

Would listen is audio was audible

By Leighaa - Apr 16 2019
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I’m sure you have lots of great info to share but I can’t even hear the guest. Basic podcasting audio needed here. Disappointing.

Useful

By LazFuentes - Mar 30 2016
Read more
Useful case studies of how Lean Startup is being used to innovate and build products.

iTunes Ratings

17 Ratings
Average Ratings
9
3
2
3
0

Would listen is audio was audible

By Leighaa - Apr 16 2019
Read more
I’m sure you have lots of great info to share but I can’t even hear the guest. Basic podcasting audio needed here. Disappointing.

Useful

By LazFuentes - Mar 30 2016
Read more
Useful case studies of how Lean Startup is being used to innovate and build products.

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Cover image of Lean Startup

Lean Startup

Updated 4 days ago

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Podcast by Lean Startup

Rapid Iteration For Mobile App Design | Mariya Yao

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The mobile app environment presents a lot of challenges for people who want to test ideas quickly. Mariya knows the tricks and will explain how to make rapid progress in the strategic design and prototyping phase of mobile app development. This session is specially created for non-technical designers, product managers and entrepreneurs.

Mar 24 2015

47mins

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An Interview With Marc Andreessen And Chris Dixon | Eric Ries, Marc Andreessen, & Chris Dixon

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With unmatched experience as entrepreneurs and investors, Marc and Chris have insights to share that are directly useful for almost any business trying to innovate. Eric Ries will interview Marc and Chris.

Mar 24 2015

54mins

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The Big Ideas Behind Lean Product Development | Don Reinertsen

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People with a deep understanding of profitable engineering workflows often cite Don among the writers who have influenced them most profoundly. He’ll share insights not only for engineers, but for civilians, too, to help you better see the structure of Lean and apply it most effectively.

Mar 24 2015

43mins

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Get Comfortable Shipping Imperfect Products | Lauren Gilchrist

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Top product managers must have great customer empathy–but too much of it can slow you down. On the one hand, you need empathy to understand your customers, so that you can build products that solve their problems. On the other hand, too much empathy can prevent you from releasing a product that doesn’t solve all of your customers’ needs at once. Lauren Gilchrist, Product Manager at Pivotal Labs, gives five tips for shipping less-than-perfect MVPs so that you can all learn from end users, fast.

Jan 21 2015

18mins

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Radical Simplicity: Solving The Right Problems To Build Products With Impact | Tom Nguyen

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We all want to make product decisions backed by good data. But you can’t just A/B test your way to success: Whether you’re just incubating a new project and starting from zero, or you’re spinning wheels feeling mired in too much noise, learn how to leverage empathetic design to find and focus on needs your customers care about – and build exceptional products. Tom Nguyen, Principal at Adobe and co-creator of Adobe Spark, shares real-world examples and actionable best practices to help you apply constraints, powerful stories, and a growth mindset to align your team and spark success for your organization.

Sep 05 2017

31mins

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The Lean Startup And The Golden Age Of Entrepreneurship | Eric Ries & Leslie Bradshaw

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Published on Oct 12, 2015

The Lean Startup methodology has disrupted businesses everywhere. As a result of a more innovative, entrepreneurial-based economy, business leaders have been forced to take a fresh look at growth opportunities and the type of organization they need to build in order to stay competitive. Born out of the startup culture, Lean Startup provides the pathway to business transformation. So, how can businesses of all sizes apply Lean Startup principles to modernize and foster continuous innovation? In this special event, Eric Ries, author of The Lean Startup and the Kickstarter-backed Leader’s Guide, sits down with entrepreneur Leslie Bradshaw, Managing Partner of MadebyMany, to discuss next generation leaders, what it really takes to innovate, and how to create a culture that will sustain.
The Lean Startup Conference was proud to partner with General Assembly for this broadcast. You can check out GA here:

GA Facebook- https://www.facebook.com/gnrlassembly
GA Twitter- https://twitter.com/GA
GA LinkedIn- https://www.linkedin.com/company/gene...
GA Online- https://generalassemb.ly/

Oct 28 2015

1hr 16mins

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Combining User-Centered Design & Lean Startup To Build Better Products | Laura Klein

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A Q&A with Product Expert Laura Klein

When: Thursday, September 15th at 10am PT / 1pm ET.
Featuring: Laura Klein, Principal at Users Know

Most companies trying to incorporate Lean Startup into their product development process run into similar issues. There’s the question of where good design, user research, and product management fit into the Build, Measure, Learn loop. There’s the challenge of building something people love while shipping code 50 times a day. How do you build something great today while also planning for what to build tomorrow? And should you focus on user acquisition or making your current users happy?

Bring your questions, problems, and frustrations to this webcast with product expert Laura Klein. She’ll help you figure out how to create a user-centered, data-informed product cycle that lets you build, measure, and learn more effectively.

Moderated by Phil Dillard, Lean Startup Co. Faculty

Sep 19 2016

1hr

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A Practical Guide To Innovation Accounting | Tendayi Viki

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This talk will cover how innovators can track and measure success using the right tools and metrics. It will explore how teams in the trenches can track the success of their business models via the experiments they will be running, as well as how innovation accounting can be done at the management and strategy levels. Learn how leaders at management level can make ongoing investment decisions of whether to double-down or divest from specific innovation projects. At the strategy level, learn how company leaders can measure the impact of innovation on their company as whole. Practical tips and guides, as well as examples from several companies, will be provided.

Sep 01 2017

15mins

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A Conversation With Ben Horowitz | Eric Ries & Ben Horowitz

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As a well-known startup veteran, investor and author, Ben Horowitz brings unusually deep insight to the hard questions that entrepreneurs face. Eric Ries interviews him and gives you a chance to ask questions, too.

Jan 21 2015

38mins

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Common Startup Mistakes | Alan Lobock

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Geared towards aspiring entrepreneurs and young startups, this podcast features Alan Lobock, a serial entrepreneur and angel investor best known for co-founding SkyMall. Learn common mistakes entrepreneurs make, how to put a realistic valuation on your business, where managers should focus their time, and advice on applying Lean Startup methods to management structures in building your company.

Alan Lobock can be reached on Twitter @AlanLobock
Heather McGough can be reached on Twitter @UrbanitySF

Jul 31 2015

34mins

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Why 40 Hours Is Enough: Lessons From Basecamp | Jason Fried

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Jason Fried, co-founder & CEO of Basecamp, joins us to talk about leading business teams in a way that supports the Lean Startup practice – collaborative, productive, efficient.

Sep 05 2017

17mins

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Opening Remarks At Lean Startup Week 2016 | Eric Ries

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Opening Remarks At Lean Startup Week 2016 | Eric Ries by Lean Startup

Sep 05 2017

12mins

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The 5 Experiments You Need To Find Product Market Fit | Justin Wilcox

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Why is finding Product-Market Fit so overwhelming?

Because the tools available today leave us with more questions than answers.

In this hands-on, online workshop, Justin won’t give you more theory about why Product-Market Fit is important – he’ll show you how to find it.

In this preview of the workshop he’s running during this year’s Lean Startup Week, Justin will shift the way you think about Product-Market Fit from testing an overwhelming set of assumptions, to running an optimized set of just 5 experiments.

You’ll leave this workshop knowing:

The 5 experiments you need to find Product-Market Fit
Which experiment your startup needs to run next
How to run that experiment

Watch the video webcast here: https://youtu.be/FizgHbhNkDM

Jun 08 2016

57mins

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Using Product Design Sprints To Strengthen Your Product/Market Fit | Laurie Young

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Both Product Design Sprints and Lean techniques allow teams to move toward and iterate upon ideas quickly, helping companies build better products faster. Although the two processes are complementary, Product Design Sprints run at a different pace than the Lean process and offer different value to teams. In this talk, thoughtbot’s Development Director Laurie Young explores the Product Design Sprint, Design Thinking, and how to help teams transition from the learning in their early experiments to a strong product/market fit.

Sep 01 2017

5mins

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Applying Lean To Marketing And Brand Strategy | Jessica Korthuis

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We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy.

In Jessica and Elliot’s conversation, they discuss:
- What companies should do before making the decision to rebrand.
- Tools and exercises that can help you execute a successful brand strategy.
- How to validate the brand strategy you implemented actually worked.

And much, much more…
Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said.

The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said.

Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools.

Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.”

Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Jan 24 2019

39mins

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A Dozen Reasons Why Missionaries Build Better Businesses | Tren Griffin

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As Tren Griffin will explain, the entrepreneurs founding startups with the biggest impact are missionaries who are laser focused on implementing the insight at the core of their business. Mercenaries are driven by monetary rewards and fame. Mercenaries seldom have the necessary desire to change the world, a desire that would otherwise enable them to persevere through hardship and create a world-changing business.

Sep 05 2017

16mins

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How Lean Startup Co. Coaches Support Department Of Defense Innovation | Erin Bugg & Marilyn Gorman

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Gone are the days when Lean Startup was used only by two guys in a garage. The methods have gone mainstream and are being practiced in industries across the globe. To date, our Lean Startup Co. Education Program Faculty have coached more than 30 teams from intelligence agencies including the NSA and NGA.

In this webcast, hear from Erin Bugg of the NSA, their Lean Startup Co. coach Marilyn Gorman, and Co-Founder of Lean Startup Co., Heather McGough, who discuss the transformation of the Agency culture around the pillar of innovation. Topics include: getting stakeholder buy-in and challenges in facing bureaucracy, making decisions at speed underpinned by data, delivering value to customers, translating the method across disciplines, and more.

Email us: education@leanstartup.CO
Follow Lean Startup Co. @leanstartup
Follow Department of Defense @DeptofDefense
Heather McGough can be reached on Twitter @UrbanitySF

www.leanstartup.co/education

Oct 07 2017

25mins

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How Validation and Vision Coexist | Andres Glusman

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Few companies have been as bold as Meetup in integrating Lean Startup practices throughout their product development cycle. Andres has been a leader in that process, bringing customer contact and experimentation to all levels of the organization, and he’ll examine how the company balances big-picture vision with everyday validation.

Mar 24 2015

19mins

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Practicing Lean When You’re Not A Startup | Rahim Adatia

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Often there is a perception that Lean Startup methods are only for the inception phase of a product. The ‘startup’ part is a bit of a misnomer, it's not meant to be literal. Companies of all sizes can benefit from the principles by adopting a more customer-centric approach and engendering a culture supporting build-measure-learn. On this podcast, we will speak with Rahim Adatia who will share some of his experiences working with both startups and larger organizations to ship products using Lean methodologies.

Rahim Adatia can be reached on Twitter (@funkstop), LinkedIn, or on his personal blog at www.theFunkstop.com

Heather McGough can be reached on Twitter @UrbanitySF

Jul 25 2015

37mins

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The Hustle | Sam Parr

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Sam Parr is founder of Hustle Con Media, one of the fastest growing media companies in the U.S. Sam joins Lean Startup Co. contributing editor Jennifer Maerz to talk about how he grew his brand to 3 million readers in eight months, and how he continues to push the boundaries through experimentation and relentless community development.

Sep 05 2017

15mins

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Advice From An Entrepreneur, Intrapreneur, Investor And Advisor | Theron McCollough

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We recently hosted a conversation between fiifi Founder & CEO, Theron McCollough, and Lean Startup Co. Advisor, Chris Guest, focused on Theron’s experiences working in the world of startups and his recent return to the role of an entrepreneur as he launches his new venture. 

In Chris and Theron’s conversation, they discuss:

- Given Theron’s background advising and investing in hundreds of startups, what insights has he taken with him as he re-enters the world of entrepreneurship?
- And now that he is a player again, does he follow the advice he would have given when he was a coach?

And much, much more…
For more than a decade, Theron McCollough has been working in the world of startups. Fairly early on in his career — when he was working with Pivotal Software — he began to notice how Lean Startup techniques could help a business scale. And while he took note of the usefulness of testing, iterating, and failing, one of the biggest things he learned was the importance of asking customers what they think.

The simple act of reaching out to the customer can be incredibly helpful and enlightening. “You would be amazed at what you find out,” Theron says.

It’s one of the things that is easy to understand in theory, but Theron cautions, entrepreneurs have to put it into practice to see how it works. “Until you actually do it, you don’t understand what the struggles are,” he says, adding, “once you get in there, you realize how much information every single customer or potential customer can give you to save you from wasting time and energy.”

As an added bonus, it’s also a great way to develop a customer base. If you adopt their feedback and apply it to your product or business, “they’re going to be a customer for life.” Because they’ll not only feel heard, but you’ll have created something that made their business (or life) better.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Nov 26 2019

58mins

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An Honest Account Of An Entrepreneur’s Pivot: Part Two | Ryan Caldbeck

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We recently hosted a conversation between Ryan Caldbeck, Founder & CEO at CircleUp, and Chris Guest, Lean Startup Co. Advisor, focused on what it’s like as a CEO to take your company through a major pivot. This episode is part two of their conversation.

In Chris and Ryan’s conversation they discuss:
- How to create a culture that gives support to people that want to be vulnerable and authentic for the benefit of the company and for themselves.
- The unique challenges CEO’s face and how they can build a support system for themselves.
- How Ryan has utilized Lean Startup methodologies as an entrepreneur.

And much, much more…

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Nov 07 2019

37mins

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An Honest Account Of An Entrepreneur’s Pivot: Part One | Ryan Caldbeck

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We recently hosted a conversation between Ryan Caldbeck, Founder & CEO at CircleUp, and Chris Guest, Lean Startup Co. Advisor, about how to navigate through a major pivot.

This episode is part one of the conversation with Ryan and part two is coming up next week. Even more exciting, Ryan is also speaking at the Lean Startup Conference this week in San Francisco. Tickets to the conference are still available at LeanStartup.co.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Oct 21 2019

53mins

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How Parenthood Sparked a Business | Sarah Paiji Yoo

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We recently hosted a conversation between Sarah Paiji Yoo, Co-Founder & CEO at Blueland, and Chris Guest, Lean Startup Co. Advisor, about how becoming a mom led Sarah to create a company that is reimagining how we consume household products to eliminate the need for wasteful plastic packaging.

In Chris and Sarah’s conversation, they discuss:
- How Sarah got the idea for Blueland and why she felt so compelled to solve the problem of wasteful plastic packaging.
- How the team developed and tested their first product idea: toothpaste
- How they took these initial learnings and pivoted to cleaning spray products.

And much, much more…
When serial entrepreneur Sarah Paiji Yoo became a new mom, she wasn’t looking to find her next business idea. She had made the conscious decision to step back from work to find a balance between being a new parent and being a businesswoman. But it was the very act of being a mom that gave her the idea for what would eventually become her company, Blueland.

Sarah was horrified to discover how many microplastics are in the water she was using to mix formula for her baby — the very same water that we all drink. She discovered that all of the plastic we consume in society is ending up in our oceans and waterways where they’re broken down into microscopic microplastics that end up in our food and drinking water.

So Sarah made the conscious decision to cut back on her own plastic consumption. But she quickly discovered that was easier said than done. Oftentimes, there aren't any items on the shelves that give consumers a choice to opt for something more eco-conscious. From ketchup bottles to toothpaste to detergent, it’s all single-use plastic packaging.

But rather than getting discouraged, Sarah got an idea. She realized that she could go beyond having an impact on her personal consumption, by creating products that gave all consumers a more Earth-friendly alternative.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Sep 18 2019

57mins

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Reduce Uncertainty and Increase Winning | Chris Cochella

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We recently hosted a conversation between Chris Cochella, Executive Business Coach at Sequoia Group, and Adam Berk, Lean Startup Co. Faculty Member, about the value and application of mental models for extremely uncertain Lean Startup situations.

In Chris and Adam’s conversation, they discuss:
- What is a mental model and how can they help you?
- What is first conclusion bias and how can it help and/or hurt you?
- Three critical mental models that can help the Lean Startup entrepreneur subvert the first conclusion bias.

And much, much more…
Lean Startup methods are intended to reduce uncertainty in a highly uncertain environment. Warren Buffett likes to say, “I don’t look to jump over 7-foot bars, I look around for 1-foot bars that I can step over.” As entrepreneurs, we are looking to lower the height of the uncertainty hurdle while making decisions and moving forward. Another way to look at this approach is to create a situation where: heads, I win; tails, I don’t lose much. The Lean Startup approach is all about using all available tools to reduce the hurdle height and increase the likelihood of winning. It’s about stacking the odds in your favor.

Lean Startup is a toolbox full of mental models to stop and interrupt the waste caused by simplistic, fast, and easy “first order thinking” like cognitive biases. Applying Lean Startup mental models helps to provide deliberate, valuable “second order thinking” to the entrepreneur and intrapreneur that will help reduce uncertainty. While many people are familiar with mental models, we will highlight the value and application of mental models for extremely uncertain Lean Startup situations.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Sep 03 2019

39mins

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Helping Business Owners Find Loans: The Startup Story Of Lendio | Brock Blake

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We recently hosted a conversation between Brock Blake, Founder & CEO of Lendio, and Marilyn Gorman, Lean Startup Co. Faculty Lead, focused on the decision to pivot one successful company into another that served a completely different niche of the market while embracing the importance of accountability.

In Brock and Marilyn’s conversation, they discuss:
- How Brock got started in the world of entrepreneurship and decided which problem to focus on.
- How a pivot from his first idea eventually led to Lendio.
- The “be the CEO of your job” mentality and how this builds accountability for Lendio employees.

And much, much more…
Brock Blake stumbled into the world of entrepreneurship when he was still attending college at BYU. He was studying finance and won an entrepreneurship competition that awarded him $50,000 to start a business. The only problem was that he didn’t exactly know what he wanted to do, much less how to go about launching into the business world.

Instead of diving in headfirst into the first idea or opportunity that presented itself, Brock decided to learn about the business of going into business. If he was going to be successful, he knew he needed to know how to be an entrepreneur. So he did his own market research and spoke to business owners in different areas of the market to know what it was like. In doing that research, he recognized a common thread between all the businesses: they needed capital. “I realized...that this was a big market, a big opportunity and a big pain that I thought we could solve.”

Empowered with the idea of helping businesses get on their feet, Brock launched his first business, Funding Utah (which would evolve to be Funding Universe) — which helped connect entrepreneurs to venture capitalists and angel investors. But the reality is that only one or two percent of entrepreneurs have the type of company that can or will raise money through investors. Most businesses are main street businesses, like restaurants, retail shops, landscapers or construction companies that need small business loans. “It’s not great to have a business where [you’re turning away] 98% of your customers because they’re not going to raise money,” Brock says.

So instead of staying focused on a small equity-seeking segment of the market, they decided to pivot and focus on the larger, loan-seeking 98%. And thus, Lendio — a company focused on helping small business owners get access to capital — was born.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Jul 25 2019

28mins

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Using Lean To Decrease Youth Unemployment In South Africa And Beyond | Maryana Iskander

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We recently hosted a conversation between Maryana Iskander, CEO at Harambee Youth Employment Accelerator, and Ann Mei Chang, Executive Director of Lean Impact at Lean Startup Co., focused on the pioneering work of Harambee Youth Employment Accelerator in South Africa and their efforts to tackle the global youth unemployment crisis.

In Maryana and Ann Mei’s conversation, they discuss:
- How Harambee focused their efforts on solving problems for two customers - young people looking for a job and businesses needing to hire.
- How they used data to guide their problem solving efforts and what some of the key learnings were.
- Their efforts to scale their work to Rwanda and what the key challenges have been.

And much, much more…
South Africa has a big problem on its hands. Even though they make up less than 1% of the world’s population, they have one of the highest youth unemployment rates in the world. It’s a problem that’s compounded over time. Every year, nearly two-thirds of young people who enter the job market end up unemployed, resulting in a population of between six and nine million unemployed young people.

It’s a problem not easily solved. It’s not just a matter of not having enough jobs or a lack of the right type of education — although, those are big problems. But even at the most basic level, there are barriers to entry that are just now being recognized. Things like not having the resources to properly look for a job or enough money to afford transportation to an interview are factors that haven’t traditionally been considered in the past.

But when businesses began to recognize their difficulties in finding young people to fill open positions, they got together to try to find a solution. Their efforts led to the creation of Harambee Youth Employment Accelerator. Today, the award-winning non-profit uses data and innovation to bridge the gap between employers and unemployed young people as they work to solve the global youth unemployment crisis.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

Jun 05 2019

44mins

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The Realities Facing Female Founders | Claire Lee & Liz Curtis

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We recently hosted a conversation between Claire Lee, Head of Early Stage at Silicon Valley Bank, Liz Curtis, CEO & Founder at Table + Teaspoon, and CJ Legare, Lean Startup Co. Chief of Staff, about the realities facing female entrepreneurs today.

In Claire, Liz, and CJ’s conversation, they discuss:
- Why Liz decided to start Table + Teaspoon, a “Rent the Runway, but for table settings.”
- What Claire calls the “Single Digit Club” and what we can do to change it.
- The importance that mentors have played in both Liz and Claire’s career.

And much, much more…
Liz Curtis didn’t always intend to be an entrepreneur, least of all in the world of entertaining. In fact, she was studying to become a lawyer when she started Table + Teaspoon — a blog that featured decorating ideas, entertaining tips and recipes. The blog was initially just a creative outlet for Liz as she pursued her career as a corporate litigator, but eventually, it became a much bigger idea that she launched into a business.

In 2013, while she was still practicing law, Liz decided she wanted to build something “rather than tearing things apart,” the latter of which she felt she was doing as a lawyer. Liz pivoted on her career and started interviewing with startups to do something — anything — to hop aboard their rocket ship. But after verbally agreeing to join a startup about to launch their new app, she “realized that she’d rather build her own rocket ship.”

So in 2013, she left law behind and started looking at what tech-enabled solutions were needed in the entertaining space, a huge market lacking any innovation and thus ripe for disruption. After getting her hands dirty and exploring a little bit of everything in the industry — catering, interior design, flowers, weddings — she landed on her current business model which she describes as “Rent the Runway, but for table settings.” The bootstrapped idea launched as a prototype in the Fall of 2016, went nationwide in 2017, and late last year she started raising her seed money, which, according to Liz, “is the hardest thing I’ve done in my life, including taking the California bar exam.”

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

May 30 2019

54mins

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Innovating The Writing Process: How Change Is Coming To The Publishing World | Bec Evans

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We recently hosted a conversation between Bec Evans, Co-founder of Prolifiko and author of "How to Have a Happy Hustle", and Elliot Susel, Lean Startup Co. Faculty Member, focused on the similarities between the world of writing and publishing and the world of startups.

In Bec and Elliot’s conversation, they discuss:
- The traditional, old-school practices of the publishing industry and why change is needed.
- How Bec utilized a Lean Startup approach to writing her new book.
- Current innovations happening in the publishing world and what the future of publishing looks like.

And much, much more…
There are few industries as steeped in traditional, old-school practices as publishing. Many of the major publishing houses have been around for tens (if not hundreds) of years and still haven’t really changed their business structures or publishing methods. But for Bec Evans, that just means there’s a lot of potential for things to become a bit more interesting.

Bec has spent her entire career working in and around the world of writing and publishing. She was managing a writer’s retreat when she had an idea for an app that would help writers complete their writing projects. By digging into the idea, she became interested in Lean Startup techniques — specifically what it would be like to work in a fast, iterative way — and began working on the app Prolifiko, a productivity tool for writers that helps them start and finish their writing projects.

But, she still needed to pay the rent, so Bec took a job working for a publisher. The company knew about her side hustle and got excited about the technology and the different things Bec was trying, so they created a new role for her in their company: Head of Innovation.

Email us: education@leanstartup.co
Follow Lean Startup Co. @leanstartup
https://leanstartup.co/education

May 09 2019

41mins

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Bringing Biotech To The Masses | Julie Legault & Justin Pahara

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We recently hosted a conversation between Julie Legault and Justin Pahara, Co-Founders of Amino Labs, and Hisham Ibrahim, Lean Startup Co. Faculty Member, focused on building a product designed to bring biotechnology — an area of science typically only accessible to experts in the field — to non-experts and beginners.

In Julie, Justin, and Hisham’s conversation, they discuss:
- How they discovered the problem with bringing biotechnology to beginners and how that led to the creation of Amino Labs.
- The iterative process they used to build a product that served their customer’s need, not their want.
- How they wrote a book about genetic engineering for beginners using an iterative process.

And much, much more…
When Julie Legault was a masters student at the MIT Media Lab, she was encouraged to try new things and to do things she wouldn’t normally do. So when Justin Pahara’s first startup, Synbiota, put on a workshop about a new technology called synthetic biology, Julie gave it a try.

For her, it was a game changer. “I just discovered something amazing and I can make projects with this,” she remembers thinking. She and her fellow grad students got really interested in synthetic biology and all of its applications, so they tried to utilize their new knowledge in MIT’s biotech lab. But that’s where Julie recognized a big problem in the biotech space — there was a huge barrier to entry. If you weren’t an expert, it was very difficult to learn or gain any type of experience in it.

Initially embarrassed by her inexperience, Julie turned the idea that there are no tools that allow beginners to get interested in biotechnology into her graduate thesis. She got overwhelmingly positive feedback, so she kept moving forward with the idea. Eventually, it led her to getting back in touch with Justin for his help and expertise in the area. Together, they founded Amino Labs, a company that builds hardware and provides experiences that makes bioengineering accessible to children and non-scientists.

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Apr 25 2019

56mins

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Building Better Learning Tools By Learning From Your Customers | Chris Cochella

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We recently hosted a conversation between Chris Cochella, Founder & Co-Owner at Brackitz, and Marilyn Gorman, Lean Startup Co. Faculty Lead, focused on how the desire to find better engineering toys for his son turned into an idea to create a toy to help promote STEAM learning in young children.

In Chris and Marilyn’s conversation, they discuss:
- What problem drove Chris to start Brackitz.
- The process Chris went through to test his early assumptions with his customers (teachers and students).
- The importance of letting your curiosity fuel you.

And much, much more…
Like many new product beginnings, the idea behind Brackitz came out of a personal need. After he started a science program at his kids’ elementary school, Chris Cochella, founder and co-owner of Brackitz toys, realized that there wasn’t a lot of hands-on science or engineering tools available for young children. To Chris, this was a problem.

Right now, the National Science Foundation says that the declining interest in STEAM (Science, Technology, Engineering, Arts, and Math) is a national concern. As Chris was looking more into the issue, he discovered that spatial play and spatial reasoning is a very strong predictor of STEAM related things, including degree attainment and math skill development in children ages three to four.

In a world where kids are increasingly on digital devices, how do we get them to willingly put those devices down and start playing more with their hands?

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https://leanstartup.co/education

Apr 18 2019

43mins

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Using Lean Startup To Launch And Scale Political Campaigns | Dante Vitagliano

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We recently hosted a webcast conversation between Dante Vitagliano, Political Consultant at Pinnacle Campaign Strategies, and Marilyn Gorman, Lean Startup Co. Faculty Lead, focused on how Lean Startup can be used to run political campaigns.

In Dante and Marilyn’s conversation, they discuss:
- The similarities between startups and running political campaigns.
- The 3 major phases in the political process where using a Lean Startup approach can help campaigners.
- How to do experimentation and learning inside a political campaign.

And much, much more…
When it comes to political campaigns, Dante Vitagliano wants to build a better business model. When he and his partners started Pinnacle Campaign Strategies, they set out to solve some of the problems they consistently saw happening in political campaigns. To Dante, applying the Lean Startup methodology to their campaign efforts made sense. “There are so many similarities between the startup landscape and what we as [...] campaign professionals face on the day-to-day,” he says.

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https://leanstartup.co/education

Apr 11 2019

24mins

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Does Lean Startup Work In Politics? | Pete Oliver-Krueger & Jim Damato

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We recently hosted a webcast conversation between Pete Oliver-Krueger, Agile, Lean, and Teal Managing Consultant; Jim Damato, Agile Specialist; and Heather McGough, Lean Startup Co. CEO & Co-Founder focused on how Lean Startup is applied in politics.

In Pete, Jim, and Heather’s conversation, they discuss:
- Why it’s so important to apply Lean Startup in the political arena and how it can be done.
- The key lessons learned from Jim’s former startup, TruthinessCheck, which used crowdsourcing to do fact checking.
- The future of innovation in politics.

And much, much more…

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https://leanstartup.co/education

Mar 28 2019

44mins

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The Importance Of Staying Close To Your Customers | Jason VandeBoom

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We recently hosted a webcast conversation between Jason VandeBoom, CEO and Founder of ActiveCampaign, and Hisham Ibrahim, Lean Startup Co. Faculty Member, focused on the importance of leaning into your customers and learning from them in order to grow your business.

In Jason and Hisham’s conversation, they discuss:
- The importance of letting customer feedback guide the product development
- How to scale up while staying close to your customers
- The key lessons learned as Jason looks back on the startup story of ActiveCampaign

And much, much more…
When Jason VandeBoom launched ActiveCampaign in 2003, he wasn’t trying to start a business or grow a company. He was just trying to make some money to pay for college. All of his customers were small businesses and they all started wanting the same thing: to communicate with their customers. At the time, the options for small businesses to implement something like this was somewhat limited.

Instead of building one-off tools and products for each company, Jason decided to create a contact management package and sell that instead. “[I had] no idea of what that could be,” Jason says, “and then as someone bought it, I just glued onto them to learn as much as I could.”

In fact, for a while, Jason says he didn’t even care about the revenue he was generating. Rather, “all I cared about was the interesting work and ensuring I was providing a ton of value.” His focus on listening to the customers helped him learn a lot about what customers needed and how to add to ActiveCampaign’s product catalogue.

So much so that by the end of the first decade his company was up to eight products, all of which impacted a piece of the customer experience. “We learned a lot about each piece,” Jason says, “but the tool didn’t actually matter as much as moving data throughout their entire experience and making that feel like a unified experience.”

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Mar 21 2019

33mins

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Startup Outlook: What’s Currently On The Minds Of Entrepreneurs? | Theron McCollough

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We recently hosted the first episode of a six-part webcast series we’re doing with Silicon Valley Bank. In episode one, Elliot Susel, Lean Startup Co. Faculty Member, spoke with Theron McCollough, Managing Director of Silicon Valley Bank’s Early Stage Practice about the 2019 Startup Outlook US Report they just released.

You can read the report here: https://bit.svb.com/2GzYO4e

In Theron and Elliot’s conversation, they discuss:
- The challenges that companies are facing in finding and hiring talent
- The growing number of women in leadership positions
- Why some startups are finding it easier to raise funds
- The most promising new technology sectors

And much, much more…
In 2004, Theron McCollough joined a startup and never looked back. He has remained in the startup space ever since. Now, as the Managing Director of the Early Stage Practice at Silicon Valley Bank (SVB), his main job is “just helping startups.” He gets to connect companies and people together and help make the introductions that specifically match with what startup founders are building. “It’s what makes me wake up every day,” Theron says, “and I’m excited to come to work.”

In his role at Silicon Valley Bank, one of the things Theron gets to work on is the Startup Outlook Report they release every year. The 2019 report was just released, and Theron was able to share some insights about what the report says about the startup world right now.

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Mar 05 2019

29mins

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How A Film Composer Uses Lean Startup | Giovanni Rotondo

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We recently hosted a webcast conversation between Giovanni Rotondo, Film Composer & Editor In Chief at Film Scoring Tips, and Marilyn Gorman, Lean Startup Co. Faculty Lead, on how Lean Startup methodologies directly translates into working in the world of music and composition.

In Giovanni and Marilyn’s conversation, they discuss:
- How Giovanni discovered The Lean Startup and began applying it to his work composing music scores
- How he applied the MVP concept to a Minimum Viable Cue
- How he uses A/B testing to submit work to directors

And much, much more…
As a film and television composer, Giovanni Rotondo is not in a line of work traditionally associated with startups or Lean Startup initiatives. That all began to change when he joined a startup in London called The Rattle.

“[The Rattle] is [both] a career incubator for artists and a startup incubator for musical startups,” Giovanni explains. Initially, he joined as an artist, but Giovanni was intrigued and inspired by the startup culture and started having ideas of his own that applied to the world of music. He shared his idea with the co-owner and co-founder of The Rattle, Chris Howard. Chris suggested the book The Lean Startup to Giovanni. As he was reading it, Giovanni could feel the connection between the startup world and his occupation.

“I really [dove] into my mind to see how to apply these concepts to my work,” Giovanni says, “and...I found quite a few ways.”

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Feb 21 2019

35mins

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Get The Most From Your People By Being Open, Honest, And Direct | Aaron Levy

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We recently hosted a webcast conversation where Elliot Susel, Lean Startup Co. Faculty Member, spoke with Aaron Levy, Founder and CEO of Raise The Bar about the need for better leaders, unlocking potential, and psychological safety in today's shifting marketplace.

In Aaron and Elliot’s conversation, they discuss:
- How leaders are made and not born, meaning good leadership is a trainable skill.
- The iteration process Aaron went through to develop a product focused on leadership development.
- Why an environment of emotional safety is so important and how to create this in your workplace.

And much, much, more…
Aaron Levy has always been intrigued by human behavior. Specifically why, when we [as humans] know better, why don’t we do better? “People don’t go from knowledge to action,” Aaron says, “and that’s always baffled me.”

This observation and led Aaron to study the science of behavior change and how it applied to the world around him. In work and in life, he constantly observed and studied people, both leaders whom he had an opportunity to work with and his friends — that is to say, millennials — who were figuring out their career paths in their respective industries. The latter group led him to notice a curious trend; no matter how much money they were making or how cool their company or office culture was, his friends were all either thinking about leaving their jobs or had left already.

After speaking with as many of these people as he could, Aaron got down to the “why?” of it all: that individuals aren’t achieving their best potential despite the fact that both they and their companies want them to excel and succeed. So even though there was an aligned vision between company and employer, there was a big gap, and it all came down to leadership.

“The core point of leverage in any organization is your manager,” Aaron says, “and unfortunately most managers suck.”

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Jan 31 2019

44mins

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Applying Lean To Marketing And Brand Strategy | Jessica Korthuis

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We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy.

In Jessica and Elliot’s conversation, they discuss:
- What companies should do before making the decision to rebrand.
- Tools and exercises that can help you execute a successful brand strategy.
- How to validate the brand strategy you implemented actually worked.

And much, much more…
Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said.

The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said.

Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools.

Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.”

Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said.

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Jan 24 2019

39mins

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How To Use Lean Analytics In Mobile Game Development | Aviv Stern

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We recently hosted a webcast conversation between Lean Startup Co. Faculty Member Elliot Susel, and Aviv Stern, Chief Data Officer at Social Point, a gaming company, to discuss using lean analytics in mobile game development.

Don’t have time for the full webcast now? Catch the webcast highlights and tips from their conversation in our companion blog below.
Aviv got started working for Fortune 100 companies in a corporate environment in data back when data analytics was called “business intelligence,” he said. No matter what you call it, Aviv said the goal of analytics is finding a way to use data to benefit a business.

Aviv praised the Lean Startup method for being intrinsically data driven, a good selling point when you’re trying to convince founders or a small product team to invest in data analytics. “Each of the stages, like build, measure, learn, has integrated into it [a] data-intrinsic approach,” Aviv pointed out.

Convincing product development teams to do A/B testing early on—in which you put out two versions of a product or service and see which version is better—can be a challenging battle, Aviv said, so Lean Startup is a great approach to take.

Aviv came to Lean Startup after what he called a typical startup experience, “the failing kind” that was also educational. After bootstrapping a data science app for about a year that “we were sure was going to change the world” only to have it fail, it led Aviv to ask how they were developing solutions.

“That’s how I found myself really shifting the approach I had…to be much more lean, really focusing very early on validating,” he said.

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Jan 17 2019

38mins

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How To Build A Nonprofit Using The Lean Startup | Kris Newcomer

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We recently hosted a webcast conversation between Kris Newcomer, Executive Director at The Firefly Sisterhood, and Marilyn Gorman, Lean Startup Co. Faculty Lead, on using Lean Startup methods to launch a successful non-profit as well as make positive changes outside of the business world.

In Kris and Marilyn’s conversation, they discuss:
- How Kris found The Lean Startup book and then used it to launch The Firefly Sisterhood nonprofit.
- How the methodology helped her move forward and make decisions despite not knowing all the information.
- How they used “Pivot or Persevere” as they were building their organization.

And much, much more…
Kris Newcomer is the first to admit that she became the Executive Director of Firefly Sisterhood — a non-profit organization that connects women recently diagnosed with breast cancer with inspirational survivors — by being in the right place at the right time.

The idea for the non-profit originally came from an internal competition at General Mills called “The Big Bold Idea.” Yoplait, a brand under General Mills, has always done work with breast cancer, so they pitched an idea called (at the time) “Big Sister, Bigger Sister” which won the contest. But after they got the money to actually begin to build the project, they realized that the idea was too big for them to do it justice internally.

That’s when Kris got involved. “I was working for another non-profit and got a call...and [was] asked if I could talk about starting a non-profit.” Those talks eventually led to her being offered the role of founding executive director of the project.

Email us: education@leanstartup.co
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https://leanstartup.co/education

Dec 20 2018

34mins

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