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Rank #177 in Marketing category

Business
Education
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Secret MLM Hacks Radio

Updated 11 days ago

Rank #177 in Marketing category

Business
Education
Marketing
Self-Improvement
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So here’s the big mystery... How do real MLMers like us...Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives?That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

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So here’s the big mystery... How do real MLMers like us...Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives?That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

iTunes Ratings

94 Ratings
Average Ratings
83
2
2
1
6

What I appreciate 💥

By kilma48 - Nov 01 2019
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Why do I follow you no bs, the value is crazy 😜. You share exactly what you are doing, why, no fluffy I beyond appreciate and love ❤️ it.

High Energy and Entertaining while sharing awesome tips on ho to rock MLM

By SunnyLu - Jun 25 2019
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Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.

iTunes Ratings

94 Ratings
Average Ratings
83
2
2
1
6

What I appreciate 💥

By kilma48 - Nov 01 2019
Read more
Why do I follow you no bs, the value is crazy 😜. You share exactly what you are doing, why, no fluffy I beyond appreciate and love ❤️ it.

High Energy and Entertaining while sharing awesome tips on ho to rock MLM

By SunnyLu - Jun 25 2019
Read more
Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.
Cover image of Secret MLM Hacks Radio

Secret MLM Hacks Radio

Latest release on Jan 01, 2020

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So here’s the big mystery... How do real MLMers like us...Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives?That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...

Rank #1: 70: The 3 Ways To Grow Your MLM...

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What's going on everyone? It's Steve Larsen and you listening to secret MLM Hacks radio. So here's the real mystery. How to real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business how do we recruit A players into our down lines and create extra incomes. Yet still have plenty of time for the rest of our lives. That's the blaring question. And this podcast will give you the answer. My name is Steve Larsen and welcome to secret MLM Hacks radio.

What's up guys hope everyone is doing fantastic and I hope that you're recruiting, and all of your selling efforts are going well. I've actually got a really cool thing to share with you guys today. Now when I first was in my very first MLM. Right? Things didn't go as I wanted to. I'm sure we've all been there before. You know, I was new I didn't know what the heck I was doing.

And I didn't know oh gosh, what was that? That was like five years ago. I didn't know really ... how should I say this? I knew how to talk to people. And I actually know how to get a lot of people interested. One of the things that was really good at and I was gifted at, was getting people interested in the thing that I was talking about. And I would do it to a lot of relationships.

I would do it to people who are around me all the time. And I knew how to future sell. I knew how to get people excited. And a lot of you guys listen to this episode and this podcast, you guys are probably the same. You know how to right, get people pumped. You know how to get people excited. The issue is that for me at the time, I just ... I mean, it was like every three months there was a new idea I was getting everyone excited about.

And so after a while I was like this pattern, and everyone was like, "Hey, what's the thing? What's the idea the flavor of the month? What's the flavor of the quarter this time Stephen," And I'd be like, "Shut up. This is amazing. It's absolutely incredible," and it was get a little defensive about it. Well, I wanted to go through and actually show you guys ... I got to be sensitive here. Okay?

Please understand, I'm being sensitive. But there's been one ... there's been a person that reached out in the past little bit here and this person was ... I don't even know how to describe this. Blaming their ... they're placing all of the responsibility of success on my shoulders, right? They came in, they got the secret MLM Hacks program. They came in and they said, "Hey look I don't want any homework."

I was like, "Okay that's kind of weird." First of all, I'm not giving you homework I'm giving you stuff to build your business. Like second of all please you're going to need to drag me along the way here, and my brain ... guys my brain about exploded. I think I had a little mini conniption inside my noggin, and I went nuts. And I was like, "I will not drag you. I will not drag you."

And you know I proceeded to let this individual know why. I have brought 1500 people through the process that I sell inside of secret MLM Hacks okay? A lot of people. And and what's funny is, it's not the same process as what I do in other companies and things like that. But it's very similar. There's some similar concept, similar core things. And what's funny is right of those 1600 a lot of people became millionaires.

A lot of people became hundred thousandaires and tons of people made money for the first time out on the internet ever in their life. And it was exciting, and it's really cool to see that. I know this works as that's the reason why I get so passionate and frankly defensive over the thing that I sell. And I just got to say first off, like if you don't feel really defensive over what your MLM sells, when someone gets like mad about it, you're probably selling the wrong thing. Right?

I stand so firmly behind ... my name is so attached to what I do. I love it. I love what I do and I know it works because I'm a product of my product. Does that make sense? And it's cool to buy from people when they're a product of their own product. Because there's passion behind it. So I'm trying to hold my tongue here for the sake of the fact that this episode's going to be on iTunes until I die. But I was mad guys.

I was livid with this individual because they started accusing me of ... I don't even know. It was kind of all over the place and I felt defensive. And I immediately thought in my mind, "Well, it's okay that I'm feeling defensive because I know it works." Like right? If you don't get really ... I'm not saying defensive in like a really negative way. You know, it's not like I just went nuts on this individual, I didn't.

But, I really wanted to and I felt that way, and I had to hold my tongue. I frankly had to go ... I mean like stand up and get away. I had to do other things for a while. I literally could not be even near my desk for a little bit because I was so mad about it. So happened last night and it drove me nuts. So number one anyways, if you are not passionate about your product, it's going to be really hard for you to move forward on this thing.

I'm not even talking all about what I want you right now. But I just want you to know that like ... all right? If you have a hard time being passionate about your thing, the cool thing about passion is this when someone can tell that you're passionate about your product, when you're passionate about the MLM that you're in. It actually makes up for and fills up gaps for your knowledge when it comes to script writing, and how to close people and stuff like that.

That stuff matters. That stuff matters to go study. But if you don't know that stuff, raw pure passion is a fantastic side step of knowing those things. Raw pure passion, just straight excitement. Remember, there's a product once one of my buddies wanted to buy, and I was like, "Dude this so cool, how does it work? He's like, "I don't know but it's cool." I was like, "Okay and I bought it," it was really expensive. Why?

Not because there was a great close, but because it's of the raw pure passion. If you have that for your thing, it makes it so much better. So anyways, don't be nervous though when somebody gets mad at you or comes out and says like, "Hey, you're a fraud," or whatever. It's going to happen whatever. Anyway so when I first started the MLM game, I don't know why I got sidetracked on that.

When I first got started in the game I started out ... oh, this is why. I started having a lot of conversations like that, right? Where I was like, "Hey, here's my product. Here's my MLM thing. Here's what here's the thing I'm going for." And people would get ... you know they'd start throwing the attacks. Here come the arrows. Like, "No, it's awesome because of this. Well because of this.

And instead of me getting really good at dodging arrows, I decided that I would just start changing the person that I was pitching. And you guys know that's one of the major things that you learn how to do inside of secret MLM Hacks, the actual program. You learn how to change the person hearing your pitch. You also learn how to automate hearing your pitch, right? You learn how to ... and the reason why we go through this is because of this right?

This right here. I want to tell you something. I think I was ... this is I don't know maybe four years ago. I was studying, I was studying, I was studying, I was trying to figure ways to grow companies and I ran across this really neat thing. I think it's by Dan Kennedy, I think so. I think, I'm not sure either Gary Halbert, I can't remember anyway.

But there were only three ways to grow a company. There's only three ways to grow a company. Number one, you can get more customers, right? Number two, you can get your customers to pay more, right? Or number three, you can get your customers to pay more often, right? That's really it. Get more customers, you can get your customers to pay more cash, or you can get customers to pay more frequently, right?

Maybe through some continuity thing. And that's really the holy grail of MLM. They're on auto ship, right? That means you're paying frequently anyway. So, those are really the three ways. So number one, let's say this. Okay, let's I want to get more customers, right? Well, number one, one of the things you can do is stop pitching everybody, which is completely different than what your upline will tell you to do.

But by pitching everybody that is nothing more than a bloodbath for your psyche and for everything that you're going to be going through and experiencing. Right? So you're getting more customers. We call those acquisition funnels, right. I'm going to acquire customers, how can I get more people in the door? And funny enough, the majority of businesses focused just on that. I mean, business in general, right?

It's just focused on just that one metric. How can I get more people in the door? Well, there's actually more ways to get cash. There's actually more ways to grow a company than just more people. Let's look at the other two. Right? Number two, right? I could get customers to pay more, right? We call this monetization funnels or how do I monetize my existing customer base?

It is infinitely easier to get somebody who's already paying you to start paying you more, right? It's easier to get somebody start paying you more money than it is to go find a new person, that's all I'm trying to say. Right? It's so much more expensive, right? And an actual number proven basis and it's a fact. It costs you, far more cash to acquire customer than it does to get a customer to pay more money.

So what's interesting is if you want, like sit back and start looking to the people who purchasing in your down line right? Either people who are inside your opportunity or people who are purchasing from you. If they've said yes to you one time, the second yes is so much easier. Go back to them and see what products they're not consuming from you and go offer them those products.

That mere act right there of getting existing customers to pay more cash, right? Is how big companies blow up so often right? If you look at like a GORA publishing, what's fascinating is, a lot of their very first products that a new customer ever sees, it's a low ticket, it's just meant to get somebody in the door, it's just meant to get the first small yes.

Then every single product, every single interaction, every single publication that, that person once they are a customer, every single thing that are consuming turns into ascending them, right? How can I ascend? How can I ascend? How can I ascend? How can I get you to pay me more cash, right? How can I get you to the next level? How can I get you to consume another product?

And so when you start thinking through that I mean, look at your down lines, look at the people who are inside, what could they be also purchasing that would be a benefit to them that they're not purchasing. And make that a campaign right? Rather than just the campaign of, "Let's get more customers," there's a campaign around, "Let's just get our customers to pay more."

Anyway, hopefully this is helpful so far, okay. There's a lot of companies ... not many companies focus really, really heavily on that and have an actual process in place to do that. Imagine if you were to do that inside your MLM. All right, the second thing oh sorry, the third thing, right? Get customers to pay more frequently right? In an MLM, and in your down lines, getting somebody to get on auto ship. Getting somebody to pay you month in and month out, right? That's a pretty powerful concept.

That's a really ... it's extremely powerful thing to go do. And so there was obviously a huge focus on that. So if you look at the three of them, right. Getting someone to pay continuity, acquiring more people or the actual monetization ... just get ... of those three, the second one, right? So let me read it again. So you can number one acquire more customers, which the standard pitch to distributors is talk to everything as a harpy.

Talk to everyone all time which is a huge way of pain right? So number one you could acquire more people. Number two you can monetize the existing people or number three you could get the existing people to pay you frequently. Get on auto ship, maybe get on a support program for other things. Some kind of ... even a little mastermind things like that, that's a super popular way to do that.

But anyways of those three it's number two that people really don't do that much in the MLM space, right? So I would encourage every one of you guys to build somewhat of a campaign. A process, an event if you will, that's on purpose, that's timed to get somebody to start paying you more money, right? And say yes to that next product. Say yes to that next thing. So you can actually increase the cart value of each customer coming in, anyway.

So this is kind of a tactical episode. Hopefully this is okay though. If you look at the customers, right? So more customers, get them to pay more, get them to pay more often. I like to look at those in two different areas. Number one, what's the funnel? Meaning what's the sales arm? What's the actual process to get somebody in place for that and most people don't build a specific funnel with intention just to acquire people.

That's what you learn inside Secret MLM Hacks. So that's one area I like to look at things. The second area is on the business side, right? How does my business ... can my business actually handle more people? And what's funny about that is, I don't think many people ask that question for a long time either. Where they can acquire a lot of people, but the business can't handle more people, right?

If you are the major linchpin in your entire down line meaning, seven layers down, all the leaders are still pointing up back to you, you're doing it wrong. Because what that's going to do, is it's actually going to make you ... that's how MLM doesn't duplicate right? It doesn't duplicate that way. If seven layers down everyone's like pointing back up to Stephen, "Look there's Stephen, Stephen, Stephen, Stephen."

And then it's finally me, right? It doesn't work that way, all right? I have in essence not created leaders underneath me. So number one, can I acquire people? Number two, can my business handle it? So I like to put a process to both acquire and then a process to handle the actual people coming in. Does that make sense? So for example, I might have some funnels and some processes in place to acquire people but then once they're actually in, I'll have some funnels and some processes in place to train them automatically, which I do, right?

And then when somebody joins my down line, I actually have a system that is in place, it is the same for every single person that way when I see my entire down line doesn't get something, I can go back and just change the process right? Upgrade the process. See where the process doesn't work, the automated process that way it removes me. I don't marry my down line, all right?

They're still getting incredible support. They're getting far more from me than any other person in my entire MLM. I know that, they know that. But I am not the one doing the training personally each time. Why would I not just put it on a video? You know what I mean? Is this making sense? So acquiring, all right. I'll put a process in place to acquire and a process in place to train so that my business can handle them.

Let's think about ... that's from a recruiting standpoint. But think about how that might work also for actual product sales sign. Now think about ... so that's category number one, let's get customers, let's get more customers. Category number two is, let's get customers to pay more frequently. I'm sorry pay more. Let's get customers to pay more cash. Let's increase the average cart value of our current customers.

Let's get them to buy something else. So let's think of that like, is there a funnel that pitches? Is there a process that pitches existing customers, all right? To join the next level? Maybe your MLM ... and let's say that's from a product sales side. What if it's a business opportunity side, though? What if people have the opportunity to purchase the next rank above them or something like that? And you get a cut of that?

Well, do you have a process that's the same every single time to pitch somebody from one level to the next? Or a process in place to pitch somebody once they buy their first product of yours? Pitch them on to the next product, does that make sense? So you got a funnel, that process to ascend people. Then you also have a funnel, a process for your business to handle those people.

Does that make sense? It's a double sided coin. That's the reason why I am going through this real quick. Not enough just to sell, not enough just to have a great funnel, you have to have the systems in place. Okay? Then the third category right is continuity basically right? It's monthly auto ship. So the frequency. How can I increase the frequency someone's paying me? All right.

Do you have a funnel that pitches somebody on paying you more frequently? Do you have a business operation in place? Do you have a process in place to handle people paying you more frequently? That make sense? Anyways, I know that, that was kind of a tactile episode, but I just wanted to go through that, right. Because one of the things as I was talking to this lady that was realizing, I was like, "This lady made it through my process, meaning my funnel sells people but it also filters people."

You know, somebody who's not a good fit, I don't want the embarrassment for them to come in and then say like, "Oh, man, like that was really rough." Does that make sense? "Oh man like ugh," right, and then that makes an awkward conversation. Just like when you recruited that person who probably shouldn't be in your down line, that's in your down line, you all know who I'm talking about?

Okay, we've all been there, it's totally fine, right? It's an awkward conversation eventually when you bring somebody ... and I did that my first MLM I brought in this person and I realized, "Oh my gosh, this person ... where did my funnel break?" Because this person made it through and they should have been cut out. Not that I'm trying to be mean. We're on different scenarios in life. Anyway, I hope this is helpful to you.

I hope it's making sense what I'm saying here also, right? The funnel, the processes, they sell people but they also are your protector. They're the protector for you. So as you think through, start thinking through, "Hey, should I get more customers? Is that the model I'm trying to go for now? Or am I trying to take my existing customers and get them to pay more? Or am I trying to take my existing customers to get to pay more frequently."

Just choose one at a time, don't go for all three at once. That's murder. But, that's what I would do though. And as you start thinking through the process that you want to go handle, think it there. Right? Number one, two or three. Get more customers, get them to pay more, get them to pay more frequently. One of those three. Start thinking through, "Okay, what's my process to acquire more and number two, how does my business handle that growth? Do I have things in place for it?"

And when you start treating it that way, what's cool is that means you're actually treating your MLM business like an actual business owner would. And it puts you in places, and puts you in scenarios that other people in your up lines and down lines have not been before. Because, you're actually operating like a company, right? Not just like a solopreneur. I've never seen a rich solopreneur.

I haven't. It takes a team. It takes some processes around, it takes some systems around them. Right? And that's how it works. And so if you're having a hard time scaling, and you guys are like, "I'm not selling like I want to be," Is it a funnel problem? Or is it a business operations problem? Okay, okay, cool. Well, are you trying to ... just one at a time, not all three or not two, just one.

One at a time, are you trying to get more customers, are you trying to get customers to pay more, are you trying to get them to pay more frequently? And start thinking through that and only choose one at a time, look at it from the funnel side and the business side. Anyway, I feel like I said the same thing over and over again. But because I'm trying to pound it in.

This is the reason why my stuff is crushing it, just so you guys know. That's the reason why my students in Secret MLM Hacks crush it, all right? That's the reason why my down line crushes it. It's because we don't just take it from the traditional MLM side, we are putting inside and we're coupling it with other practices for how things work best and sell best on the internet.

And still leave the entrepreneur time to breathe and enjoy the cash they're making with the processes they put in place. Anyway guys, hopefully that's helpful would love to hear more of your questions. I think I've got a lot more questions you guys have asked. go to secretMLMHacksradio.com and you guys can ask any question you'd like. There's a green button on the bottom right, click the button and it will record your question straight off your browser and email the audio file to me.

Also feel free to check out SecretMLMHacks.com and actually watch the next free web class we've got going on there. It's fantastic. It's rocking the boat a little bit. I know that, very aware of that. And if you are kind of tired of kind of the traditional ways to grow MLM and you want to use things like the internet, and automation and it's been around for a little while now, and people are telling you not to use it, go ahead and jump on over and you can see how it works best for your MLM, and your scenario.

There's no pitch I'm not even telling you the name of the MLM that I'm in. I never will, because I don't want anyone to feel like there's any pitch happening. So anyway, I hope that that has been helpful to you. Excited to have you guys over there and please feel free again to rate and subscribe in my opinion this is the greatest MLM podcast that is available on iTunes and I want iTunes to know that.

And so your reviews help me tremendously especially in this new age as we apply good tactics, to a great business model called MLM. Guys, thank you so much and I'll talk to you later. Bye. Hey thanks for listening. Please remember to rate and subscribe whether you just want more leads or automated MLM funnels, or if you just want to learn to get paid more for your product. Head over SecretMLMHacks.com to join the next free training today.

Jun 12 2018

21mins

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Rank #2: 28: Marriage And MLM Lessons...

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What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who wanna grow a profitable home business ... How do we recruit 'A' players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. All right you guys. Hey, recently I was on stage for several days. And I was teaching. And everyone in the room had paid anywhere from 15 to 25 grand per seat to be in the room. And ... a lot of fun. It's a part of my job. I absolutely love it. It's probably one of my favorite aspects of my job and what I do. And I was on stage, and I was teaching and a lot of marketers in the room, almost all of 'em are marketers, and you know business owners, of course. And everyone was ... anyway it was really fun, having a good time. There was a lady though, who stood up and I think she'd be okay if I share this. She stood up and she started telling us this story and we were on a certain subject here. And she stood up and we were all kind of sharing and stuff. And she stood up, and she started telling this story of when she was pregnant. Now she is in kind of like the mommy weight loss industry. She helps women basically get the results that they want without ... I'm sorry, after being a bit ... you know, giving birth, without giving up their bodies. It's a huge, huge industry obviously. This is something that isn't talked about that much. And she's sitting there, and she's talking to us about an experience she had while she's on camera. The camera was up and running. She was teaching. And she was showing a particular ... she was showing some exercises. And at this time, she was trying to just be as vulnerable as she could. She was trying to just be 100 percent herself, no fluff, no strings attached. And she leaned over, and she had lifted up her shirt just a little bit to show her stomach. And she leaned over, and she ... you know, she was showing all the skin from the stretching, from being pregnant. There was all this skin there. Right? And she'd stand up straight, and there was like a six pack. Then she'd lean straight over again, and there'd be all this extra skin. And she's like ... "It's weird. These are things that women don't talk about at all when they're with pregnancy and such." And all of a sudden, while she's doing ... Now, think of that. First of all. Just right off the bat. Amazing courage to do that on camera. Right? Just to do that, when most people are out there so busy posturing, and most people are out there going crazy about all the things that they need to be doing to make it look like they're professional and stuff like that, she's lifting up ... you know, showing her labs and then leaning over and showing all the actual saggy skin and stretch marks from her pregnancy. Number one, crazy amazing props. Absolutely incredible. All right. Then, she stands back up and the abs come back. And she was talking about, "Hey these are things that most women don't ever talk about. It's not really something in the industry that much." And while she's doing it, she pees her pants. After women give birth, the pelvic floor isn't as strong anymore. It just ... it's really easy for women to do that. [inaudible 00:03:31] it's kind of weird that I'm talking about this, but there's a whole point behind it. Okay? And she kept the camera running. And instead of getting freaked out and running around, she had no control over it, she pointed it out. And she goes, "Women. This is exactly what I'm talking about. I wanna teach you how to reclaim the body after you have something ... you know, after you have child birth happen to you. You don't have to give up." And she posted the video. And the video got passed around like crazy. And she ... that event that she was at, that I was helping to run, that was only a couple months ago. And on a $37 product, she has made over one point, I think three million dollars, something like that. Over a million bucks on a $37 product. You think about it, that's over 40,000 customers that have to come through. Let's think about this. That's ridiculous, first of all. Now, typically I teach people how to sell more hi ticket things, and she did it on a $37 product. And she got out there and just did it and posted it. Number one, ridiculous mad props. I just ... I'm so ... oh my gosh. Like I'm so ... I feel so blessed to even, that she was in there and telling us this story. And it all revolves around what I call and we call "the attractive character" and this notion of vulnerability. The attractive character is something that is ... it's how we speak. It's how we interact with people. It's the stories we tell. It's our parables. It's the things we like, the things we don't like. Right? It's our ability to tell our own backstory and where we came from. Right? It's our voice. And what's funny is that when you think about, "Hey. Let's go get into business. Let's go get into MLM. Let's go get into this. Let's go get into that," whatever it is. The tendency is to jump out and start putting on a freaking tie, and go to the dry cleaner, and get my suit dry cleaned, and get starch put in there, and go look all postured, and try to make myself look like I'm better than I am, look like I'm farther than I am, look like I'm different than I am. And what sucks about that is you end up cutting out so many people, who may have otherwise followed you. Does that make sense? When we start to posture ourselves, and we try to act like we're something that we're not, we end up cutting out part of the market. I realized this early on, not just in MLM, in other industries as well. I was doing these different ... you know, I'm a funnel builder. I build internet sales funnels as a living, and put all the pages together, and all the automation, and all this stuff. You know that's ... and I love it. It's a lot of fun. But I remember I was putting these products out there, and I was doing this fun stuff. And it was awesome. And I was really enjoying it. But these people started coming back to me and saying, "Gosh Steven, I'm so happy that you can go do X and Y and Z, but I just can't." And I realized that I had been posturing myself too much. There was a site that I launched first, not first ... there was a site that I launched about a year and a half ago called Sales Funnel Broker, and it's still up right now. I have not had a chance to go back and change it. But it's with me wearing a shirt and a tie. And I was like hey ... anyone to give me some feedback on this, I just want to see if it's set. I gotta go switch it right now. I probably will after I do this episode. But it was me wearing a shirt and tie and ... I had a buddy reach out to me, really quickly, and he goes, "Dude. Site looks great. Love all the stuff you're doing. Love the value your giving out there." He said, "Just one piece of feedback though." He said, "You're not really a shirt and a tie guy." I was like, "Well, I like to wear 'em." He was like, "Yeah. But your personality, the way you market, the way you put yourself out there, your voice is not really shirt and tie crap. You're more of like just kind of tell it how it is a little bit." I was like, "You know, that's really interesting feedback." And I thought that's actually really valuable feedback. Thank you very much and I started going ... I started podcasting like crazy on a different show that I have. And I was out there, and I was doing all this stuff. And I realized, quickly, as I started finding my voice, that more people were resonating with me as I would talk about the things I like, as I would talk about things I didn't like, as I would talk about my failures, as I would talk about ... and anyway I could get vulnerable. The game for me became so much less about how to actually look like I'm being professional. I'm a good funnel builder, you know. And I know that the stuff that I do is world class, you know. And I know that. And that's okay to know that, and it's okay to know what you're good at and I know that I'm good at it. But when I come off in a way that is too ... what's the word? How we say, "starch in your shirt." When I come off looking too professional, and when I come off looking too like I'm trying to posture myself and looking up like ... you know what I'm saying? It actually pushes people away. And it's the same thing for your MLM businesses. Guys, I promise you if you want to have success in this faster, stop acting like you're a pro if you're not. Even if you are a pro, stop acting like ... people are not attracted to that, because I believe that I have to be on your level just to learn from you. If you start acting like you're all professional, and talking ... if you're not vulnerable with your people, if your attractive character is too high up, people don't think they're good enough to even get near you. Does that make sense? They start comparing themselves. And the question is no longer, hey that guy is awesome, or that woman is amazing, or ... they're not, that's not the question in their head. The question in their head is, "Oh my gosh. Do I even have a shot at looking like that? Do I even have a shot of going from I am to where Steve Larsen is. Or from where, whoever, Natalie Hobson is, or for whoever ..." You know what I mean? Wherever you guys are right now, even if you're killing it, even if you're doing ... I've got several messages coming back from you guys. It's been a lot of fun, learned more about who you guys are who are listening to this show, which I love. I've learned more about ... and there's a lot of you. It's a lot of fun. The show's blown up a lot faster than the other one did, which is a lot of fun. This is a huge need. I know it is in the industry. But I've been very careful to not position myself as someone, or somebody, or my brand as Mister Steve Larsen, Commodore Steve Larsen ... you know what I mean? Like some kind of like Commander Steve like ... no. My name's Steve Larsen. I'm from Littleton Colorado. I'm living in Boise Idaho, potato land right now because that's where my full time job is. And while I know that I could leave and be fine. I love my job, so I'm staying at it. And it's a lot of fun, and I really enjoy it, and I build internet sales funnels. And I know that I, you know, the work that I do, both MLM style and funnel building changes lives. And it's very motivating for me. And it's a lot of fun. And there's this sense of the walls drop as soon as you become real. And that's what Natalie Hobson had figured out. And she figured it out in ... I'm not kidding guys, it's only been a couple months. And on a very cheap product she made a crap ton of money. Right? It's because of her ability to be vulnerable that made her sharable. And if you're not talkable, if the brand isn't talkable. Let's think about it. So let's think about you and your MLM right now. You're literally the exact same as everybody else out of the box. Right? I've pounded that point like crazy in this podcast. MLM is broken as soon as you get it. Right? Same scripts, same everything, same products, you're literally competing with your upline. Okay? It's like a red, red, red, red, really freaking bloody red ocean. Does that make sense? And if it's that red and you don't do anything different, there's no reason [inaudible 00:11:17] gonna join you. So one of the easiest ways to start setting yourself apart, besides creating additional products and actually making new offer, and all that kind of stuff, is just to highlight your actual difference. There's a great book ... I cannot remember the title of it. I actually only read the back, which is a lot of you guys are gonna laugh about, but that's me being vulnerable. I only read the back of the book, but it hit me so hard, I've never gotten the line out of my head. And it said, "Stop highlighting your strengths. Don't focus on your strengths." It said, "You need to highlight your differences." How are you different than everybody else around you. If you start focusing on what you're different at, and you actually make that the loud piece rather than the strength ... someone's always gonna be stronger than you. Someone's always gonna be bigger, faster, better, you know whatever it is. But only you are you. And you've got differences. What makes you different than everybody else. Right? Now go highlight that. Be really, really, really vulnerable. Now the first time I ever shot videos, and I put 'em out there, they were freaking awful. The reason I don't go update them is because if I go out ... now, the content's amazing, actually the delivery's not that bad either. But I'm really boring in the videos. You know what I mean? I think so anyways. The content is incredible. And the things that I'm teaching are amazing. But like ... and every time someone watches the five video series, it's the MLM Masters Pack, if you guys go to SecretMLMHacksRadio.com there's a five day master pack. Anytime anyone watches that, they always ask to know more, or join the down line, or whatever it is. Then that's the reason I did that. I could go back and update it. I made those videos years ago. But the reason I don't is because I don't want to come off as like all ... too professional. You know? And it's fine if the stuff that you use, and the members areas, and all this stuff that ... the other products that I create, yeah, they're more professional looking. But man, all those front end videos, all the products and everything that's way out into more of the cold market, man, I do not make it look pro. And I do it on purpose. So, that's my invitation to you. I want you to ask the question to yourself right now, is there a place inside your MLM where you're acting too professional? Where you're acting like someone you're not? And if that's the case, I'm begging ya, I'm asking ya, for the good of the people who you could run into and help change their lives, stop acting professional like that. Start acting like you. Actually, it's funny, the same as in marriage. You know my wife and I have been married almost six years now. We've got two kids and a lot of fun. And I made the mistake, when we first got married, that I had to start losing parts of my identity. I had to actually become an adult, you know. Get my responsibilities in order. You know what I mean? That kind of thing. Or it was like, oh, there's no more fun for me. You know what I mean? It was almost like this mentality that I felt like I had to take on, because that's what society was telling me. The problem is that sucks. You become someone that you weren't. And you become someone that the other person didn't fall in love with. That was the other person, you, your real self. You know? It's the same thing with your customers. Especially if you've never done anything in business before ever, a lot of what happens is there's this persona that Hollywood puts out that all meetings are in suits, that you have to have meetings. I hate meetings. Meetings are dumb. Maybe I go to one, one hour meeting a week. That's it. Max. And I barely have anything to do in it, because ... and I run a big organization. I'm not at all ... I hate meetings. But I thought I had needed it, and I thought I needed my business card. And what's my logo? And all this garbage that has nothing to do with actual sales, or business, or making money. Right? It's all this posturing crap that ... the personas of Hollywood and all the stuff start to put into our heads. And it's the same thing ... and I realized, luckily, even in the marriage and everything. Didn't mean to relate it to that, and was not planning on that in this episode, but it's true. The more I remembered who I am internally, and spoke to those things more loudly, you guys, that's where a lot of the attractive character came from. That's where a lot of finding my voice came from. That's where a lot of confidence in what I'm trying to say in my messages ... that's where a lot of it came from. When I'm just more true to myself, and it's true for you in your MLM as well. Anyway, it's kind of a deep episode. My gosh. But hey, I hope that you guys enjoyed it. Go be vulnerable. Find places to be vulnerable. Stop worrying. You know, I would go get on Facebook Live and I would just start talking. Do it every day. And you do that every day ... if you publish every single day for a year, you will change your life before a year's even up. It's just the formula. It happens every time. Every time I tell someone to go publish or whatever ... it's happened many times now. A lot of my buddies, a lot of friends, a lot of people I've coached, a lot of my students ... they go out and they go start publishing, and the ones that are vulnerable have success very quickly, because they are being them. And it's sort of attracting like minded people. But if it's too professional and you're speaking like you're writing a freaking essay in college, no one cares about that. Talk like you're talking to a sibling. You know? Talk like you're talking to ... and do that to your MLM people, do that to your upline, your down line, just be a very loud version of you. And I promise, that's gonna pull a lot of the attractive character out and people are gonna start loving that. They'll like to be around you. Take off the dang suit if it's not you. Right? Stop doing that. I gotta go change that picture. I just still haven't ... it's been a really busy year. Anyway. Hey guys, hope this was helpful, a little bit of a rant there. But I just hope that it was something that you guys can really use and apply in your MLM right now, because that is ... it's one of the keys that I feel like most people focus on the product, which is good. You have to have the product, or the message, or the marketing and that's good. You have to have that as well. But there's this underlying piece when it comes to recurring buying, and brand building, and the ability to communicate your message, and your confidence, and the speed that you move will highly be dependent on you as a person, as the leader, as the attractive character and your vulnerability with that. Anyway. Hopefully, it's been helpful guys. I really appreciate all of you. Love the engagement back and forth. I've really enjoyed that a lot. And I'll chat with y'all later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Sep 26 2017

18mins

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Rank #3: 29: New MLM Mavericks Manifesto...

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Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.

What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.

As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.

Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.

They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.

It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.

It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.

That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.

Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.

Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.

All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.

It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.

We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.

If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.

Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.

It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?

That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.

I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.

He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.

I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."

I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.

I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.

People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.

It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.

It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.

If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.

It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?

That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.

Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.

Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."

Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.

Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?

Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.

I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.

Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.

We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.

I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.

We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?

That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.

I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.

Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.

As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.

Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?

You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.

Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.

People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.

Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.

It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.

If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.

Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.

I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.

Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Oct 02 2017

19mins

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Rank #4: 77: CASE STUDY: Creating An MLM Offer...

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This is how to turn ANY product into an offer so you can out-value and serve more than your whole upline or downline…

Today, I'm going to teach you guys how to create an offer out of your MLM product.

This is one of the biggest mishaps any MLMer makes. To take the product that your MLM gives you and walk around with that ONE thing and try and sell it.

That is a product, not an offer.

THE REALIZATION ABOUT MY MLM PRODUCT

I want to walk you through a case study within Secret MLM Hacks program.

There's a lady (she’s awesome) in Secret MLM Hacks program. She said to me, "But Stephen, I sell mascara. How on earth do I create an offer and be unique among all the people who are selling mascara in my MLM? How do I be more unique than all those people?"

The answer is about the offer.

If you've just been walking around with your MLM product, you're not unique at all.

The first time I realized this, I was doing door-to-door sales. It was really hot out. This was probably six years ago. I was knocking doors. It was really hot out. I decided to hide inside of a McDonald's because it had free AC.

I walked in, it felt good… But I was shocked to see that my boss and other salesmen were also hiding in this McDonald's because it was so hot.

We're talking and chatting for a bit. All of a sudden, this guy walks up. He goes, "Hey, you're selling pest control."

We're like, "Yeah."

He's like, "Come spray my bugs," and he asked for a sale, which is not normal. A lay down sale right there. We all looked around at each other.

We all grew up together, so we knew each other and we were good friends. We all looked around at each other, and we're like, "No, you didn't get a sale today," "No, you haven't had a sale in a day," or whatever, "You take it," "No, you take it," "No, you take it."

Back and forth, back and forth. Suddenly, my boss stands up, and he goes, "You," pointing to somebody. That person got a lucky lay down sale.

That experience has stuck in my head because this is what I realize. It was like, “Oh my gosh.” It didn't matter who the guy chose. He had the same experience no matter who he chose.

It didn't matter who he chose because they had the same fulfillment, they had the same scripts, they had the same product, they had the same stupid jokes in their scripts. We're all wearing the same uniform. Everything was the same. There was no difference based on who he chose.

If you are selling your MLM product as it is, the way it comes from your MLM, are doing the exact same thing. That's the danger. There's no difference between choosing you over the other tens of thousands of people also selling your product. That's a big issue.

LET’S CREATE A UNIQUE OFFER OUT OF YOUR PRODUCT

I want to show you how to create an offer out of your MLM product. I am not telling you to change the product itself. That's why I want to walk through this case study. I want you to see how I create an offer out of somebody's MLM product to make them:

  • More unique
  • More valuable
  • Help them deliver more
  • Solve more problems than anybody else in their downline or upline

That's exactly what we did, and that's exactly what's happened. It's really very powerful. It's amazing.

I know I'm claiming some big stuff right here. Get a piece of paper out and take this part seriously. It's very powerful. This is how I out-value everybody else in my upline and downline.

This is how I out-value everybody else when I'm selling the product itself.

I give more solutions than the standard person. It comes down to the way I'm packaging it together. I transform it from a product into an offer. That's the real secret. I want to teach you guys how I'm doing that.

VEHICLE VS ANCHOR

Let’s clear one thing up before we move on. A lot of people ask me, “Is the anchor of an offer and the vehicle the same thing?”

No. An anchor of an offer and the vehicle that's not the same thing.

The anchor is part of the vehicle… But the vehicle is not part of the anchor.

When we say:

  • Vehicle
  • New opportunity
  • Stack slide
  • Offer

Those are all the same thing.

Let’s say I’m consuming ClickFunnels. If I'm consuming ClickFunnels, there's a belief that's causing me to consume it. I believe that ClickFunnels is the vehicle that will get me what I want.

It's not that I want ClickFunnels. I want what ClickFunnels gives me, right?

You sell the hole, not the drill. You're selling the taste, not the food.

Too many people get obsessed over their product and they're like, "But this drill is amazing."

No one wants the drill, they want the hole. It's the same thing with your product. "But the mascara's amazing." It's not about the mascara, they want what it does. They want it for the benefit it gives them.

That's what a vehicle is. Products, offers and new opportunities. It’s called a vehicle because it delivers what the customer really wants. They don't necessarily care about your product. They just want the result that it gives them.

The anchor of the product is the part of the products that the customer's most excited about.

OBJECTIONS TO YOUR MLM PRODUCT

Let's keep with the mascara example. When you go to someone and say, "Here's my mascara," there's going to be some reactions to that. Is everybody going to buy right off the bat? No. Of course not. Even if your product is really good, they don't buy because it's not about the product.

It's about what happens when you show them the product.

There's something that happens internally. This is where those false beliefs come in.

  • PRODUCT OBJECTION

When you show someone, "Here's the product."...

"Is it any good?" There's this involuntary reaction. We show them the mascara, "Is it good?"

The first objection is about the vehicle itself. The mascara.

"IS IT ANY GOOD?"

That’s the first objection that people normally have when you show them a product or offer. I have to figure out how to address it.

If I can get somebody to believe that there is a possible that vehicle is actually good, "You know what, that actually does look like good mascara."

  1. INTERNAL OBJECTION

The next objection they have is INTERNAL. They're going to ask themselves, "Am I good enough?" It goes to a lot of places of insecurities.

"Well, yeah I believe that could work but there's just no way I could pull that off."

They're convinced the vehicle, mascara, is a good thing. But their excuse is, "I just don't think I can pull this off. I'm just not that kind of person."

That's an internal insecurity. An internal objection. An internal false belief.

“I don't know that I'm good enough to wear this mascara."

It might be an insecurity over self worth. It's possible. Very possible. Those are internal objections about their own abilities.

  1. EXTERNAL OBJECTION

The next objection is going to be EXTERNAL.

If I can get them to believe, "Oh my gosh this vehicle is possible. Oh my gosh it's possible internally that I actually can pull it off." Their next objection is based on external factors.

People blame their ability to be successful with the vehicle on something else.

It's an excuse. "I can't get this mascara because look at the price." They're blaming away from them.

It's usually:

  • Time
  • Money
  • Resources

“It's going to cost me too much money.”

"I don't have the time to do this right now."

"I don't have the support. My wife/spouse would never support me”

You need to be addressing those objections inside of your offer. That can feel like bad medicine to a customer.

How do you make it feel not like medicine? You tell stories.

That’s why we don't jump straight to building a funnel. That's usually why funnels SUCK. There's a lot of psychology behind it. This is marketing psychology.

THE ANCHOR OF YOUR OFFER

NEXT... I have:  

  1. The vehicle
  2. Internal objection
  3. External objection

Those three things go in my stack slide.

Let’s use ClickFunnels as another example. Someone’s saying, "Look at ClickFunnels. This is so cool. I believe the vehicle can get me where I want to go. But I'm not techie."

Russell address that by saying, "Don't worry if you're not the person to do it have your eight year old come do it." Seriously, his twins build funnels.

He also tosses in, "So you understand also how to put these pieces together and how to understand your customer, we're going to put something in something called Inception Secrets."

Did the customer ask for it? They did. Just not explicitly.

"Oh man, I would love to have funnel hacks. But I don't know how to  put the copy on the page"

"Don't worry about it. We're going to put something in there called Funnel Scripts."

Those are all things that make up the offer.

The anchor of the offer is the thing that the customer is most excited about in the offer.

In Funnel Hacks, do you think people are most excited about Funnel Hacks? No! They're most excited about ClickFunnels.

When someone buys Funnel Hack they PRE-BUY six months of ClickFunnels. That’s what makes an offer sexy!

HOW TO PACKAGE A SEXY OFFER

If you understand this one piece, ALL of offer creation and all of funnel building gets real easy.

This is the secret sauce and this is the reason this stuff works so well.

This is how we're going to build an offer. This is what I go through every time.

IF I CAN JUST GET YOU TO UNDERSTAND THIS... it makes it so simple and so fast.

You will have success in MLM far faster than any average MLM-er or experienced traditional MLM-ist ever will.

I mean that. I'm not laughing.

THIS is marketing.

We're going to design an offer right here. Follow along for your own product. "But Steven, I sell a suppleme..." "DOESN’T MATTER"

But, "Steven, I sell insuran..." "WHO CARES?! It's the same freaking thing!"

That's what I get so mad about! Is the product different? Yeah...

But that's not how crap sells. It's not about the product. It's about the sales message.

CREATE AN OFFER USING HEALTH, WEALTH AND RELATIONSHIPS

Back to our mascara and makeup example.

If I've got three things here…

  • Health
  • Wealth
  • Relationships

If you sell makeup, you most likely use it. You probably had some AHA as to why you’re using the one you are now.

You can skip the whole ask campaign thing if you walked the path that you're selling back into.

You already know what the false beliefs are. You’ve walked them. You had them.

Are you going to promise health, wealth or relationships through your makeup product? You’re selling mascara, but that's not what they actually want. What do they want?

RELATIONSHIPS, BABY!

It's not about the product. They want a relationship.

Could I promise health through mascara? I actually could. Do you understand how this works?

I could take this and connect it to any one of them. It doesn't matter. What matters is that I choose ONE.

The pitch styles are slightly different based on the one that you do. You can spin the sales message.

Are we talking about product or offer here? NO. We're talking about outcome.

HEALTH, WEALTH and RELATIONSHIPS are the most “NO DUH” places to go spend money in.

You don't see a salesman next to eggs in the grocery store.

This is a “NO DUH” buying place. You're not selling mascara. You're selling relationships.

FINDING YOUR BLUE OCEAN

How many people sell mascara? A LOT.

They're promising relationships through mascara. We’ve got to figure out the blue ocean to go sell to.

Create a new opportunity and sell it directly back to the other mascara buyers. CURRENT BUYERS, you understand?

This is the reason why I recruit so well in my MLM. My personal downline.

I don't target people who are not currently in an MLM. I target people who are in an MLM and hate it.

WHY?

Because I'm selling directly back to MLM. I'm promising wealth through MLM. I'm selling back to the general MLM-ist. People who hate the downline they're in. Hate the company they're in. Can't see a way out.

I'm not convincing people that MLM's the new opportunity.

I'm teaching an MLM-er who's down the path already. Why? It shortens the education gap. It's easier sale and it's a better customer.

This is what happens when you get real clear on who you want.

START TO TURN YOUR PRODUCT INTO AN OFFER

Two things I got to figure out:

  1. What are current makeup buyers buying? What are they already trading cash for?
  2. The sales message. What message is generically believed in this sub-market?

What's the current offer and the current message that people are consuming?

Now we need to start crafting this. We need to come up with two things:

  1. Offer
  2. Message

The message needs to throw rocks at the red ocean. The mainstream way of doing it.

Look at my headlines for Secret MLM Hacks. "How do MLMers like us recruit A players and create extra income without annoying family and friends?"

I'm throwing rocks at people who only talk to their friends and family. You want to touch a nerve and make people think, “I see why you're saying that. I've felt the same pain.”

Please don't throw rocks at people. If you’re pitting against a company, don’t throw rocks at the CEO.

OBJECTIONS TO YOUR PRODUCT OR OFFER

We need to think through the biggest objection that people have when you show them your product.

There are three different types of objections:

  • Vehicle (V) - about the product
  • Internal (I) - about their ability
  • External (E) - about their resources

Let’s think of what those objections and false beliefs could be for this makeup and mascara example:

  • V - Will it work?
  • I - I don’t have the knowledge to use it  
  • E - The price is too high

OKAY. Now we have the false beliefs, whoa buddy.

Let's design ourselves an offer.

STORIES UPHOLDING FALSE BELIEFS

The next thing we need to figure out is story or experience that created those false beliefs.

Vehicle. Does this even work? “I've tried so many different products. There's just nothing out there that's going to be right for me. I have a draw full of old products that didn't work."

Internal. Knowledge. “You can never recreate makeup that’s done by a professional. I don’t have the skills or knowledge to do what the pros do. I don’t have the experience.

External. Price. The story could be "Well, I heard that there was this one company that was charging $200 for this makeup kit. It was crazy because it was terrible, didn't even work. Therefore everything expensive doesn’t work. I can get the exact same thing from Wal-Mart." or “I have a friend who spends $300 a month on makeup” So that’s what they think it costs.

NEW STORIES = NEW BELIEFS

Now we craft new stories. This is where we use things like the epiphany bridge script from Expert Secrets.

You don't necessarily TELL stories, you ASSEMBLE stories. If you need more drama, assemble more drama. If you need more conflict, craft more conflict. They're malleable.

For vehicle, internal and external, you need to tell new stories. It could be something like:

“I’d tried so many makeup products and none of them worked. I had a draw full of bad products that didn’t do what they said on the can. I was about to give up when I found THIS PRODUCT and it changed my life.”

CREATE PROMISED BASED ON THOSE FALSE BELIEFS

The next thing I’m going to do is create headlines.

Another word for headlines (which I think describes them better) is PROMISES.

  • I'm going to make a vehicle based promise.
  • I'm going to make an internal based promise.
  • An external based promise.

“I'm going to show you how to BIG PROMISE without HUGE PAIN

I address their big fear and the false belief. I promise to get around it without them having to go through the pain I know they've been experiencing.

  • Vehicle - “I’m going to show you how to do your makeup without trying a million and one different products”
  • Internal - “I’m going to give you three makeup tips to get the A list look”
  • External -  “I’m going to show you how to get the $1,000 makeover look for $50”

If you look at SecretMLMHacks.com, look at those bottom three columns. This is exactly what I did.

DESIGNING YOUR OFFER

The next thing we need to do is start creating the products and the stack slide. Your offer.

Based on everything we’ve done so far, let’s come up with some products. These tie directly back to the false beliefs.

Vehicle - Self-consultation guide

Show them how to choose the the right makeup for them that will work.

Internal - Evening looks guide

Give them the knowledge to do their makeup in different ways.

External -  Makeup kit

This is where they get a whole load of products for a great price.

THIS is how I create the stack. Without knowing it, we have very deceivingly created the stack before your very eyes. SHAZAM!

You’ve got three bonuses right there. All we need to do is add an anchor and call it something cool.

Stack slides usually have five things in. You’ve got three right there!

I always like to add a Fast Action Bonus at the bottom. A FAB.

You say “By the way, those of you guys that act right now, I'm going to let you into our little community.”

You could get someone else's book that you think is really good and throw that in there for FREE as well. They get it for FREE but you're going to add $20 to the cost off everything else.

DID WE JUST CREATE AN OFFER?

This is freaking awesome!

The MARKET told us to put these things together. Not explicitly. But they told us.

This is a safe place for me to launch in. WHY? Because you're reacting to what the market has asked you to do.

Here's what you do with the price…

You’re probably able to sell the kit at a certain price point because you’re in MLM. Charge the kit price. They just get the rest of the stuff for FREE.

NOW YOU’RE COMPETING ON VALUE, NOT PRICE.

Most of these are freaking info products. You only have to make those ONCE.

You can probably find a lot of these videos on YouTube. YouTube is open source. It's public domain. As long as they’re publicly listed, YOU CAN JUST TAKE THEM.

I make members areas with other people's videos all the time and use them for lead gen. It's legal. You can do that.

You might only be selling ALL OF THIS for the price of your MLM product… But you're delivering more.

You will outsell, outperform and outvalue everyone else in your downline. Your upline, other people in makeup MLM’s.

This is the method that I use and this is how I’m killing it.

Master this, and you can create an offer out of anything.

Jan 23 2019

46mins

Play

Rank #5: 97: [Part 1] MLM Product Funnels: Assets...

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We have a very special four-part series that we're doing here...

And this is gonna be part ONE. It's gonna be dripped out over the episodes here.

VERY stoked for you guys to be here.

We're gonna dive into MLM product funnels.

One of the biggest questions I get asked is, "Stephen, you focus quite a bit on the recruiting side. Why don't you talk more about the product sales side?"

And the reason is that I've found is that if somebody is able to recruit, the same principles apply and they are transferable over to selling the product itself.

If I can get someone to be auto recruiting, selling the product, it's the same principle. It's very, very easy to go do it.

If they can only sell the product, though, a lot of times it's harder for them. I don't know why it seems that way. Maybe it's not true, but it seems that way.

If I can get them to recruit, the product side's pretty easy.

I wanted to do a four-part series teaching you guys how I do my MLM product funnels and how I would design that for yours.

How to design these MLM product funnels so that you can auto sell.

It's the same model I've used in other industries, as well, and it's the reason it's so powerful.

MLM PRODUCT FUNNELS

If you’re in Secret MLM Hacks, you saw me go into this a little bit. And it's one of the benefits of being in the Secret MLM Hacks program.

When I start seeing that there's a spot-check training needed, I wanna dive into that.

I'll create the program. Then, I step back to see what are they not understanding.

Okay, cool, let's go make training specifically on that. I decided to take this one piece out of it and say BOOM, here it is, because it makes me really, really sad... MAD that this is not mainstream.

And a lot of times people are super afraid of doing this.

I know why, and I'm gonna talk about it right during this very first session.

It's because they're afraid of Facebook and saying things like MLM or their product name or they can't say the name of their product online. That's fine.

I'm not saying to break that rule.

Or they're like, "Hey, I'm not allowed to drive traffic to my distributor checkout page." Then don't.

What I'm about to share with you and teach you is such a big deal.

Take the environment as it is. Accept it, and then, do something about it.

But most of the time, people were like, "I won't do it because I can't do x, y, z, online."

Then find another way!

That's what this series is about. It's four parts and this is part ONE of the series.

We're gonna go dive into a little bit about the environment scenario.

The reality that MLM's in, in regards to the Internet, and does it work, can it work, will it work, why will it work if it does?

I want you to see a lot of the realities that are in there.

MLM PRODUCT FUNNELS DISCLAIMER!

Full disclaimer, full disclosure with this, I'm NOT a lawyer. I'm not a legal person. I'm not your MLM.

Hopefully, everyone feels disclaimed.

This is a  15-minute lesson that will really help you understand some of the scenarios and environments that we're really in and how I don't try to break the rules or be sneaky.

I just accept it and do something about it.

I think it's gonna be powerful for you to take notes on this.

There was a guy on the show a while ago. What was cool was that he's like, "Yeah, I took those "principles you were talking about," and he's like, "I took my team volume from $8,000 dollars a month "to $130,000 a month," or something like that.

I was like holy crap, I thought you doubled. You went from $8,000 to like $130,000 in team volume and it was only three or four months using these types of principles.

It's really powerful.

If you guys wanna learn how to do this stuff for real, full time, all out, go get the program at secretmlmhacks.com.

This should give you a taste, as well. So you can see what it will be about.

I'm gonna share with you guys the secrets on how, honestly, us Internet marketers play the MLM game.

I love MLM, obviously; otherwise, I would not have created this.

But we don't play it, probably, the way you've been taught.

TRADITIONAL MLM PRODUCT FUNNELS

How is it that traditional MLM teaches you to sell supplements?

If you're like, "Hey, Stephen, I still wanna talk to friends and family." That's fine, what I'm teaching you how to do here is not talk to them if you don't want to.

Once you run out of your warm market, what do you do?

Auto recruit.

Personally, I've had five, six people join us in the last two days.

I do what we're teaching you. I have a huge issue with people on the Internet when they're like, "I'm gonna teach you how to do x, y, and z," and then, you find out they're not actually building a downline.

I don't wanna learn from them; I wanna learn from the person who's doing it. Who's in the weeds with me and just further down the road.

That's why I'm going and doing this stuff, and that's why it's been so fun.

So how do you sell supplements in the traditional method?

The traditional method of doing that is friends and family…

If it works, I'm not saying it's bad, but…  

SELLING IS LIKE A DRAG RACE

Have you ever been to one of those car races, like a drag race?

I grew up in Denver, Colorado in Littleton, and there's this really cool drag race, a famous course. It's probably about 15 minutes from where I grew up. It was right on the side of this mountain.

It's super cool. What was crazy is you could see in the evening times, as these drag cars would take off, the fireball coming out of the back of these cars.

You could see the glow of it just on the highway. I mean, you could see when stuff was going down on this drag race course; it was really cool.

So let me ask you a question real quick...

Let's say I have a drag race car verse a Prius.

Who's gonna win?

It's actually a matter of time, isn't it? To answer this question, technically, they're both gonna hit the finish line.

Who's going to win is a matter of TIME.

What I'm trying to tell you here is there's nothing wrong with selling the way that MLM traditionally teaches you to sell a product.

The issue comes in with TIME.  

THE ISSUE WITH SELLING IS TIME

There are three kinds of time and there are three kinds of costs.

#1 Actual money cost

#2 Time cost

#3 Repeatable time

I only focus on repeatable time activities. I only wanna spend that kind of cost.

What I go do is I build a funnel, and now, I don't have to do all the traditional ways that MLM teaches you to sell a product.

Can you sell a product like that? Yeah, and huge multimillion dollar people have gone in and they've made a lot of money that way.

How many, though? This is the other thing that I wanna share with you guys on this.

So there's speed. How fast does it take me to go and do it?

Will I actually get to the finish line? Yes, in a Prius, totally. I'm gonna get to it. But I'm gonna get dominated by the drag car.

There's one other major aspect to this…  

Think about this… Let's take artists, for example (just keep with me here in just a moment while I do this).

Let's say that I take an artist… It's one of my favorite examples ever on why I do it the way I do…

HOW DO TRADITIONAL MLMS MAKE SALES?

I have NEVER gotten on the phone to sell somebody, I have never.

I did two MLMs back in my old life before I ever really got good at the Internet part of it, and I did a few of these strategies.

But I haven't done these strategies or what traditional MLM teaches in five years.

I don't do:

  • Home meetings
  • Hotel meetings
  • Phone meetings

I don't do any of that stuff.

I'm not throwing rocks at it if you choose to do it. I'm just saying, weigh the costs on this.

I only want the highest leverage activities.

Those will be the things that I get good at: High leverage activities.

Stuff that is low on my time, high on duplicatable time, and stuff that I can at least break even on my ad costs.

That's what I want, that equals the very scenario that I'm going for.

Low time on my side to create. Duplicatable time, so it's really high leverage. But then I can at least recoup on ad costs, so then I can spend more money than most MLMs do on their ads.

I'm gonna teach you guys three very simple product funnels. I use this same thing in several other industries.

This is a super easy way to create funnels, product funnels specifically, and it might shock you.

The Secret MLM Hacks course goes in and teaches a lot about recruiting and it talks about products, as well.

A lot of things we talk about for recruiting actually apply to product funnels and product sales.

Which is why I focus so heavily on recruiting first.

HOW DO ARTISTS MAKE SALES?

Let's say we have an artist...

How talented to do you have to be get paid really any kinda money as an artist? What skill level do you have to have in order to get paid as an artist?

A LOT. You gotta be a four or a five in order to really start making money. And even then, it may not be that much money.

Now, let's do nothing else, but change the vehicle.

*This* is why this is such a big, big deal. Let's change the VEHICLE.

I'm not gonna add any more skill levels.

I know a lot of you guys like, "Man, this seems like a lot." It's not that hard, it's just new. So you just keep sticking with it.

Let's say I'm going to learn how to teach people about how to be an artist on the Internet. I'm gonna sell some information about HOW online.

What skill level do I need to have at this vehicle in order to make a good amount of money? It's the exact opposite! That's why it's such a big deal.

What skill level do I have to have in order to start making money teaching people how to be an artist? Not that high.

But what kind of revenue do I have the potential to earn? It's through the freaking roof!

It's gonna take like half a lifetime for me to get good at the artist thing, and then, get paid hardly anything.

CHANGE THE SELLING VEHICLE

Or what I could do is just change my vehicle and learn how to sell.

Let's take the traditional methods that MLM teaches about how to sell a product.

We have the family and friends thing, parties, there's a lot of methods.

Let's say I'm a new MLMer. What skill level do I have to have to start making a little bit of cash in this game? I gotta:

  • Overcome a ton of mental barriers
  • Learn the script
  • Learn about the product
  • Learn about how they can buy
  • Here's what the form looks like
  • If they do SmartShip or like a monthly auto-ship program versus a one-off
  • Learn about the promotions going on
  • Learn about some of the events that my MLM has going on

THAT’S A LOT. You gotta have a pretty good amount of skill level. And how much money do you honestly make for a while?

Let's just be completely honest about this. How much money do you actually make for a while?

There was a lady who reached out to us; she was so excited. My wife and I were in college and she was like, "Stephen, my gosh, guys, you have to come."

She was excited, she was on social media, and she goes, "Hey," so imagining that she's typing with her thumbs, "Guys, I'm so blessed to be in my MLM. We've been here for three years now, and now, we're making $50 a month. We paid for diapers through our opportunity."

I was like, $50 after three freaking years? That is a sucky vehicle. But if I change the vehicle, suddenly I flip the whole model.

This is why this is such a big deal.

THE SALES VEHICLE MATTERS

Some people don't even make anything, but they've spent all this time. They've learned how to sell, but they're in a sucky vehicle.

What I'm trying to share with you guys here is there are way better ways.

I'm gonna teach you guys, specifically, three ways to build a very, very simple product sales funnel for your MLM.

I wanna teach you guys this, 'cause it's a model that I've used in lots of other industries, as well.

AND IT WORKS!

This first one here... I can go and I can execute it and not be amazing at it.

The amount of leverage between these two strategies is ridiculous.

Remember the drag car versus the Prius? We're talking about speed.

A million dollars is a million dollars. But a million dollars you gather in a day is very different than a million dollars you gather over 50 years.

Time is what measures wealth.

I don't wanna be hooked into this vehicle. This thing that everyone teaches in MLM. It's network marketing, therefore, I have to network face-to-face.

NO YOU DON’T!

There are three different kinds of costs.

I'm not gonna spend my personal, one-off time to go sell somebody. I just refuse to do it.

I don't know how to code. What I'm teaching you here, anyone can pull it off.

This just is a very different way to think about MLM over all.

LEVERAGE MLM PRODUCT FUNNELS

Hopefully, that's making sense to you so far. What we're doing here is so different. Not just from a recruiting standpoint, but from a product sales standpoint.

There are three different methods.

Leverage, leverage, leverage. The magic word: LEVERAGE.

I don't know that much about the MLM product that I sell. What I know is:

  1. It's awesome
  2. It helps a lot of people
  3. I get paid every time I sell it

I have not focused on the skill of understanding the science behind the product.

I don't care about what it is as long as it's ethical. As long as it's moral, as long as it truly helps people, as long as the company's awesome, I don't really care.

What I care about and what my focus and my obsessive focus is on is this piece...

HOW DOES IT SELL?

Your job is not to become a mad scientist genius over the product. That is not what sells stuff, your job is to obsess over the HOW it sells.

You don't sell things by barfing technobabble about your product over people.

That's not how this game works. That's not how sales in general works, not just MLM.

MLM SALES REALIZATION

I had a very stark, slap in the face realization with this. I was doing door-to-door sales and it was my second summer. I was selling pest control, and I loved it.

About halfway through the summer, I was the number two salesman who was a first-year.

I was doing really well, I was doing two to three sales a day. We were making more money than I've ever seen in my entire life.

About halfway through the summer, I started going and knocking in these neighborhoods. I started getting questions I had never had.

It was pest control, so they would ask questions like, "What's the chemical compound behind this?"

I don't know if I knocked on a neighborhood that was like just a group of mad scientists or whatever, but they wanted to know those kinds of things, and none of them bought.

What happened was I got distracted. Instead of studying my craft as a salesman, (you are in sales in MLM), you don't own the product, you don't own your position even, you own NOTHING.

You have no say, no rights, nothing legally, at all, in your MLM.

In one snap, they can take you out of it. I'm not saying that to freak you out, it's just a stark reality of network marketing, MLM, direct sales, whatever you call it.

What I shouldn't do is try to understand the product so deeply that I'm trying to affect it.

What I'm really trying to do is study the HOW on how it sells.

SECRET MLM HACKS MLM PRODUCT FUNNELS

That's what Secret MLM Hacks is about. Why do people buy from you? Meeting the opportunity and the product, that's what Secret MLM Hacks is about.

It's not about like, let's go be a genius. It's about what makes things sell.

How do they sell and how does the sale actually happen, and how can you automate that with that third type of time?

That's really what this is about and why I wanted to do this stuff with you.

I don't want anyone to get uncomfortable. So I'm not gonna tell you the name of my MLM still, but you can reach out to me personally.

So what happened, though, in pest control, I went and I started learning about the pest control.

I started learning the chemical compounds that killed ants. I started learning the most random stats ever.

I remember thinking, “I can't wait for the next person on the door to tell me, "But does it do this?" Because now, I know enough to barf all over 'em, all these cool science facts. Then they'll buy from me.”

And you know what's funny? We almost went bankrupt. My sales went from two to three sales a day to two to three sales a week.

I wasn't selling anymore. I was just capturing the easy lay down sales.

I started going around and knocking these poor neighborhoods, just being honest. I hope no one gets offended by when I say that. They were poorer neighborhoods and lower income housing neighborhoods.

They would pay for the first or second service, and then after that, just cancel the contract on us.

I lost over half my accounts before four months had even gone by and it was one of those powerful, but painful lessons.

WHO ARE YOU SELLING?

I wanna clearly understand the WHO. A dream who. I wanna understand the dream customer.

I don't want somebody who I have to hold their hand 24/7 inside my downline. You shouldn't either.

I'm not trying to sell somebody who needs the opportunity, "Oh, Mr. Jones across the street, he's having a rough time right now, he needs this opportunity,"

NO! I'm building a business, not a life coaching business.

The WHO that I'm trying to recruit, the WHO that I'm trying to sell my product to matters a ton. And so my funnels, both for the product and recruiting.

They don't just sell, they also filter. They are there to keep the wrong person out.

Once I know the WHO, I start studying HOW to sell them.

The MLM is gonna be the one delivering the product. My entire focus is the HOW.

How do I sell them?

I don't sell my stuff cheap, and I do that on purpose.

Can I be real with you guys for a moment here? I have your permission to be forward?

If someone can't even afford a $100 product in their life, it is a signal of the problems they have not solved in their lives.  

Is that some spiciness there?

LEARN MLM PRODUCT FUNNELS

Please remember to rate and subscribe.

Hey, I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch.

I don't see many uplines teaching legitimate lead strategies today, though.

You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

So whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com to join the next free training.

There, you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

You're also gonna learn the three-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.

If you wanna do the same for yourself, head over to secretmlmhacks.com now.

Again, that's secretmlmhacks.com.

Jun 19 2019

29mins

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Rank #6: 118: What Makes MLM Simple Today

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The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing. 

I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there.

In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today. 

You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction.

I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program. 

In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned.

Key Takeaways:

  • Creating noise before the internet (1:17)
  • Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14)
  • We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14)
  • Creating a freebie that attracts the right kind of person coming on in (9:21)
  • Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03)
  • Doing a summit around MLM (11:17)
  • The biggest ways MLMs go from zero to a billion dollars (11:34)
  • Creating small front end, easy information-based things (12:50)
  • Pulling out those people who are interested in that thing, and then you pitch them (13:53)
  • Don't try to be distribution; try to create and tap into existing distribution channels (14:49)
  • I'm not even the one pitching them at all… (16:58)
  • They buy because we are good at causing noise around the product, not because of the product (19:50)
  • What can I say that will create noise in my direction and will channel the noise in my direction (19:55)
  • One small funnel around a little tiny front end, and then just do it again and again (21:16)

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 13 2019

23mins

Play

Rank #7: 88: Creating Your Own Onboarding System...

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There are 3 easy levers every MLMer can pull to cause more success in their business…

DO YOU WANT TO BE SUCCESSFUL IN MLM?

Back in the day when I was first joining MLM, I was brought to the side and a guy asked me, "Stephen do you want to be successful in MLM?"

And I said, "Well of course." 

And he said "Well, what successful people do is they take their phones out and they chat with people in their contact lists and then they three way me in with them and I do the selling for you."

And I was like "Really? What if they're not interested. Alright, well sounds good if that is how it happens then let's do it." 

This should be ruffling a few feathers right about now.

That's usually what happens, right? And there's nothing wrong with that if you KNOW the person has a pre-existing desire for MLM.

But if they DON’T, that can be really, really awkward. 

I'm not saying huge down lines have not been created that way. Of course they have. 

It's possible, it's just not very probable. 

If I look across the street and I'm like, "Oh my gosh I need to go grab Mr. Jones. Mr. Jones needs this opportunity, he's got to come in and join me." 

The problem is that if they need the opportunity, they’re usually not a good fit in the first place. 

If they need it, rather than want it, that sets precedents for how they will behave inside of your down line. 

MY FIRST DOWNLINE PROBLEMS

I started recruiting a bunch of people and it was awesome, it was cool, and I had a bunch of fun doing it. I recruited 13 people my first month. I think it was about 5 weeks actually. 

NONE OF THEM DID ANYTHING. 

They came to me and started asking me the dreaded question, "Stephen, what do I do next?" 

And I said, "Well, do you want to be successful in MLM?"

And they're like, "Yeah." 

And I'm like "Well this is what successful people do. They take their phones out, they reach out to the contacts, and then they three way me in and I'll do the selling for you." 

I felt myself do the same script I was taught, and many of us do… Because we've just never been taught that there actually is another way. 

My program, Secret MLM Hacks, shows you how to create auto recruiting systems. For any MLM that you're in. You don't get pitched in the program. I'm just trying to change the industry. 

You've got to solve a lot of the downline problems that people experience after they join you. 

There's followup problems, problems they did not have until they joined my downline. How can I solve followup problems the most for all of the people who are joining me? 

HOW I SOLVE DOWNLINE PROBLEMS

I've trained my people and many methods. I've trained my people in many ways. There's a training program that we're coming out with for my team and I thought it would be kind of cool to show you how I treat the onboarding process. 

It's a program called Hack MLM. Don't go there unless you want me to pitch you. What's cool about it is, it walks through all the setup. It walks through here's how to make sure you get all the bonuses you didn't know about. It walks through how to setup our teams recruiting funnels and systems and content and process and pitching. 

One of the things that was frustrating for me with the first MLM I joined was that I felt like I wasn't getting enough training from my up line. 

Beyond talking to my warm market, my friends and family… Once those people dried up, I didn't know how to get more leads. 

I had to become a marketer in order to turn back around and try to solve this problem. 

For the last five years I've been obsessively learning how to do that and I'm stoked because with all the ways I've been helping solve the followup downline problems for the people I recruit.  

I finally have a full course that I send my people when they join me. It walks them through, day by day, for 30 days. Your first 30 days in my downline, this is what you should be doing. 

Oh and by the way, here's a whole bunch of prebuilt stuff just for being in my team. 

I wanted to teach you how to create your own onboarding system. I'm not pitching you guys into my downline, I'm telling you guys what I do though to help automate it. 

MLM ONBOARDING PROCESS

When I think about onboarding, I think about it in several different fashions:

  • There's the act of actually recruiting the individual
  • There's everything that you do though before you recruit them to get them in your world 

Most people are like, "Well I'm gonna focus on recruiting. I'm gonna focus on what I say. I'm gonna focus on the scripts that I do. I'm gonna focus on making sure they know about this bonus. I'm gonna make sure that they know it's buy-one-get-one free, or there's this onboarding bonus if they join now." 

Those are all cool... But if you just change who you're speaking to before, you don't have to do a lot of those tricks.

Most of the MLM books that are available in today's market are very much like, "Here's the top three things you can say to get anybody to join your down line."

I don't really believe in mind control. Instead if you just change the who, and you stop going for Mr. Jones across the street, "who needs the opportunity."

I start going for people who want it. It completely changes the game. 

There's three levers you can turn in the MLM space that you likely don't know about. 

  • WHO
  • HOW
  • ONBOARDING 

WHO ARE YOU ONBOARDING? 

The first thing is you can just switch up the who. Switch up who you're speaking with. 

Secondly, you can switch how they're pitched. You know I have auto recruiting funnels and we still get three to four people a day asking to join my down line. We are about to cross 1,100 in the last year and a bit. Which is crazy.

Who I'm speaking to and how they're pitched - Those are two things I can have control over in the MLM space. 

You don't own anything in MLM. You have no assets. 

Out of the box, you just have what the MLM has given you. You get your starter pack, you got your bonus opportunities. But you don't own the product, you don't own the scripts. You don't own any of the stuff. 

I'm not trying to freak anybody out, but I want you to be very clear about this. You don't own anything when you join an MLM.

Instead what I do is I change up who I'm speaking with. I get people who actually want to join me and buy from me.

HOW ARE YOU ONBOARDING?

HOW I speak to all of these people is not the traditional method. They have to go through an application. That's one of the levers I can turn. 

My friends and family, they're not actually interested so I’m not going to waste my time and trying to pitch them. 

HOW I bring someone into my MLM is very key. How I bring somebody into my MLM sets the precedent for what I'll need to be doing with them after they join. 

If I recruit somebody by begging them, I probably just became a life coach for that individual. 

If someone has to apply to join me or they have to prove that they really are a good fit for my down line. Now, what's the precedents I've set for after I've recruited them? Now I've become a business coach, not a life coach. 

Now I go and I say, "Now do this now do that now do this now do that." And they do it. Rather than me saying, "Well I know someone said something mean to you are you okay, are you fragile?"

If you've noticed it's hard for you to reach out and contact those in your downline, you probably recruited people who were doing you a favor. They don't actually want to be in it.

I know I'm flicking some nerve chords here in this episode.

There's a few levers you can turn to drastically increase the amount of people that you recruit AND the quality of the recruit. 

I'm not saying the value of the person. I'm saying the quality of the recruit in terms of what they're willing to do. If they're already business savvy. If they're already ready to run. 

WHAT IS YOUR ONBOARDING PROCESS? 

When someone joins your downline, there's not a lot of things you can change. That's controlled by the MLM. But after they join, this is a completely different game. 

The thing that I have control over is my onboarding. The way I onboard somebody. That's a huge deal. 

WHO, HOW and ONBOARDING are the three levers I can turn and have a lot of control over in the MLM space. 

I can upgrade: 

  • The WHO
  • HOW I pitch people and HOW I approach them
  • The training that they receive afterwards 

After I joined that first MLM I was like, "Who do I speak to? I don't even know what to do next." I remember explicitly having that thought. 

I didn't know who to go talk to anymore. Which means all I have is do the method I've been taught. Then when people join my downline, I don't know what else to tell them. I can't onboard them. 

A lot of Secret MLM Hacks walks through this kind of thing. How to upgrade your process for reaching out to people and the onboarding piece. The onboarding piece is tons of fun.

We have several methods in the program but the one we're launching right now is called Hack MLM. It's free for those who are in my down line. What is does is walk you through the first 30 days in my team. 

I want to show you guys some of the easiest ways to come up with the downline problems your people need help with. A lot of times, people want to have success and they're willing to do what they need to. Sometimes they just don't know what to do. 

DO YOU WANT TO BE SUCCESSFUL IN MLM? 

The first thing I ask people to do in the onboarding sequence is to define what success is. When someone joins my down line, if they are actively publishing, and if they have their recruiting funnel up at a bare minimum. That is a very successful person.

Just the fact that they're publishing, they will recruit people. There's so much authority that comes with creating a video. People reach out, they want to join me. Regardless of what I have for them if they do. 

Listen to tons of those podcasts that are out there in the MLM space on iTunes. A lot of those people recruit simply because they're publishing. That's why I tell everyone to freaking publish. It will change your life.

I need to find out what success even looks like and what it is that I want everyone of my recruits to be doing. I want them to recruit the world! Okay, that's not accurate, you have to think somewhat realistic. It's possible, not probable.

Other things your downline needs to know is: 

  • Product education
  • Back office education
  • When the next event is
  • Teach them to setup their e-wallet so that they can actually get paid
  • Educate them on the bonuses
  • Scripts
  • Give them the confidence to approach people or use a computer

There's a lot of stuff someone has to understand in order to have success. 

I need to figure out what order somebody should consume those topics in. This is not easy. It took me about three or four months of actively thinking about it to come up with the order of topics somebody should consume this process in. 

ONBOARDING FOR SUCCESS

One of the first things you can do is go talk to the people. Talk with your up line. Ask them "Hey, what are all the things you have found people need in order to be successful." Then you list all those down. 

Then you ask them things like, "What are all of the concerns that you hear from the people that you guys are recruiting as well, people inside of the rest of our team." That's gold.

If you can figure out what it is that everyone else is struggling with, that's a massive way to figure out how to actually go and build an onboarding system. 

Talk with people that you've recruited. Ask them things like, "What do you wish I would've provided for you at the beginning." Or, "What are you guys struggling with right now?" 

What's great about what I'm telling you right now is, it means you don't need to be a marketing genius to pull this off. All you're gonna do is ask, "What is it that you guys are struggling with. What is it that you wish that I had provided for you. What is it that would really help you." 

And they're like, "I need more leaders. I wish I knew how to talk to people. When somebody tells me no, I don't know how to overcome objections."

So then you're like "Okay, I need training on objections. I need training on certain kinds of scripts.” 

How do I help my team: 

  • Get more leads
  • Upsell
  • Go back to people and tell them about other products that are out there so we all can increase our revenues 

YOUR DOWNLINES ONBOARDING NEEDS

I'm gonna go in andlist a whole bunch of needs of my team. I'm gonna get them from my up line, from my downline, from people who are successful already. Maybe I can find several lists on blogs.

Don't try to organize it yet. Just brain dump it. 

Then what I do is I go through and create 30 topics. 

I organized them, I condensed them. 

This topic, this topic and this topic are super similar - I could teach those at the same time. 

And then this topic and then this topic - Those are really similar as well. I could teach those at the same time. 

I condense them and realized, "I want to make this a 30 day thing”

It could be 21, it could be 14. You don't even need to do the day thing. Just the fact that you have on boarding training massively increases your likelihood of having a successful downline. 

  1. We made a big list of team needs.
  2. Then, what I did is I went I spoke with my up line, and other successful people and my MLM and I said, "Hey, how can my team make the most money from the get go."

Now this is what was really powerful. This is why I'm trying to teach you this.

“How can I make my team rich”, is what I asked them. 

We went in and what we asked was, "Can you help us understand all of the bonuses that we don't know exist. What are the bonuses that we don't know our team could have advantage of. Whether when they're brand new, or existing." 

SUCCESSFUL MLM TRAINING 

We realized by day 14 there is a bonus thing that starts that I don't know if everyone knows about. Then if they do some other things within 30 days there's some huge bonuses as well. 

We listed out all these other bonuses and now we had these milestones. So guess what day 14 was about inside of our onboarding training. THAT BONUS. 

It's been 14 days since you joined our team. Thank you so much. But by the way, this bonus, you're now eligible for, it's really easy to get. This is how you go do it.

On the next day we said, “Hey by the way, if you take advantage of X, Y and Z you also get this bonus if you do this and this within 30 days.” 

Here's a bunch of pre-made assets and pre-made lessons for you that make it easy for you to go get that extra cash bonus. 

Now they got money coming back in. 

ONBOARDING WEEK ONE

We made week one all about setting up the back office.

  • Setting up the back office
  • Product education
  • History of the MLM itself
  • Different products
  • An overview of where you get the most commissions

It's very much a familiarization of what is going on in the MLM itself.

ONBOARDING WEEK TWO

The second week was about how to take advantage of additional bonuses. 

  • Here's how to meet and greet those inside of our community

Let's: 

  • Get you set up and integrated in the first two weeks
  • Make sure that your wallet's set up
  • Make sure you don't do anything where you're not qualified for cash

That's one of the most frustrating things. I've totally had that happen to me before in the past. There's two things I didn't have set up in my back office and because of that I wasn't getting paid.

I don't want my downline to be doing that.

ONBOARDING WEEK THREE

On week 3, the training was all about solving some of these big needs. 

I wanted them to get leads, baby. Lots and lots of leads.

How can I pre-build lead systems for them and train them on them? So that's what I did.

The last bit on day 22 (it actually stops at day 29, not 30) is where I teach them how to make NOISE. 

How to: 

  • Make noise
  • Get traffic
  • Get eyeballs
  • Have a consistent source of leads
  • Get the lead machines set up in week three
  • Fill it with just tons of people

After that, the next thing we're doing is help them understand how to go and sell even more of the product itself.

I just want you guys to understand just because you recruit them, that DOES NOT mean you are done.

One of the easiest ways for you to get real big in this space is to just solve more problems than other team leaders. Just give it to your people. Train them.

DO YOU WANT MY MLM TRAINING?

All of this MLM training cost me $15,000. I have a very professional team. We built an amazing members area and a massive drip sequence. 

It's really impressive but it was expensive for me to create.

The way you bring somebody into your downline sets the pace for how they'll behave in your downline. How you recruit someone usually determines if you'll get to be their business coach or forced to be their life coach. 

Because of that, I make it kind of hard to join my own downline. There's an application process and a phone interview that is required for someone to join my team. There's a mini course that walks them through the set up of their own recruiting funnels and their own lead sources. Much of which is pre-built for them.

Here's why I'm telling you this. In the past I've trained my downline in many ways with many methods. But I finally decided to put all the training in a single spot in a course that walks my new recruits through their first 30 days in my down line.

Back office set up PLUS recruiting funnels.

I'm about to launch it to em. This is a new thing that we've got for them which should and solve a lot of problems. 

If you wanna be kind of an ant on the wall and jump into see how I train my teams, you're more than welcome. 

BUT, FAIR WARNING… 

The course is meant specifically for my team. You will find out what MLM I'm in. 

If you come in to check out what's going on, I will pitch you.

There is stuff all over the place telling you to just join my team.

Fair warning. Don't go there if you don't want that.

You might be trying to build similar things that I've built. That's great. Then come in and check it on out and see how we've structured everything.

If you wanna check it out go to hackmlm.com. Funny enough hackmlm.com was available and we built the whole thing on top of it.

Hackmlm.com is the actual thing if you wanna see how we've done it. 

If not then, take the training that I just showed you. It's all free. No pressure. All free. Have not charged a dime for it. Not going to. 

This training is for my down line specifically. If you wanna come in and check it out though, you're more than welcome to. See how I actually train and coach my people on how to pitch, set up auto recruiting funnels and a lot of cool stuff that's in there for them.

Please don't feel any pressure at all. I just wanna teach you that those who solve the most follow up problems tend to win in the MLM space. There's not many people solving follow up problems.

WHY I’M SO PASSIONATE ABOUT MLM TRAINING

This whole thing started because of my desire to get more answers... And I couldn't find them.

I've been obsessed for four years… How do I solve more downline problems for my teams?

I tried something and it wouldn't work. 

Then I'd try something else and it wouldn't work.

I'd try something and it would kind of work, but it was only something a super psycho marketing nerd like myself could do it. 

I was like, crap. That's not good enough.

Simplify, simplify, simplify, simplify. 

Then I got down to space where finally, pretty much anyone can do it if they just decide.

Apr 10 2019

29mins

Play

Rank #8: 68: Selling YOU Without Showboating...

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Steve Larsen: Hey, what's going on everyone? It's Steve Larsen and you're listening to the completely epic, totally conceited and amazing episode of Secret MLM Hacks Radio. Here's the real mystery. How do real MLM-ers like us [inaudible 00:00:13] cheat and only bug family members and friends? Want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up, guys? Please know that I'm joking, but honestly, this is amazing stuff. What I want to do today is I want to you guys through. A few days ago, I was thinking through where I am in my own business, my down line, and I just thought to myself, "I wonder what's the biggest people have been able to go do because of this podcast or what I'm teaching or the course? What is that?" Anyway, I decided that I would reach out to all these people and I would ask them, "What's the thing?" I got back some crazy responses. I had no idea. What's the biggest you guys have taken away? What's the biggest thing you've learned? Tell me what's the result from which you've learned. The learning part, I love being able to see people understand stuff and get epiphanies and things like that, but it's learning for a purpose, which is to make more cash, to get more people in the down line. I know that and I'm aware of that, I'm cognizant of that, and that's honestly, one of the biggest bars of success that I care about. When we're off and we're selling, I want you to think about it this way. I build a lot of sales funnels for a lot of people, for myself. Anyways, large individuals, school, you'd all know the names if I said. Anyway, I don't know if I'm allowed to. It's been fun going through and doing this. There's this really interesting thing that happens. I want you to think about your MLM's product. Can you sell your MLM's product? Yeah. Can you sell your MLM's opportunity? Right, I'm sure. Yeah, absolutely. What happens, though ... Let's say you're standing with a friend, someone that you would love, or someone that you just met, but somebody that you would like to be inside the opportunity. What happens when another person walks up and just talks up like crazy to MLM, like, "This is amazing. Oh, my gosh. This is incredible. It completely changed my life." They do that in front of someone who's not in the MLM. You'd be like, "Duh. Steven, of course, the guy is going to freak out and be amazed and be like, 'This is amazing. There really is something to this.'" There's this third party validation that's going on that matters like crazy. I remember there was a ... It's going to make me sound really conceited. There was this time, there was this event going on at Click Funnels HQ, and I had been publishing a lot. We were able to go and help a whole bunch of people. It was a lot of fun. I walked in the door, there was a bunch of people that turned around, like, "Oh, my gosh. It's Steve Larsen." They'd come up and they start taking pictures and things like that. This guy walks up and he goes, "What are you, some kind of celebrity or something?" I was like, "No, I wouldn't say that. I'm not trying to be. I really like what I do and I talk about it." Some guy next to him was like, "This is Steve Larsen. Oh, my gosh. Really incredible." Crazy. To an awkward amount. I was like, "Okay. Thank you." [inaudible 00:03:37] What happened to that guy? I feel really awkward that I just said that story. Think about it with you. Is somebody going to walk up and be like, "Oh, my gosh," whatever your name is, "You're amazing. You're incredible." I'm just trying to be real here and open and honest with you. Are there other people who will, right now, walk up when they see you and be like, "It's you in the flesh. Oh, my gosh"? I don't care what you think about him, but if the president of the United States was to walk in your house, you would go (gasps), "Wow." That awe feeling. "Wow." Have that feeling of (gasps). That feeling, that internal reaction to what is going on. Will somebody else have that reaction when you walk in the room? Guys, it is my strong, firm belief that if you want recognition in this planet, do not seek it. It is a gift that comes to those who have been actively trying to bless human societies, to bless the human race, to bless people or prospective customers, buyers. Does that make sense? People who are actually delivering real value. Don't go out and ... Guys. If anyone goes and rents cars that are fancy and takes pictures in front of them for the social media profile, I'm going to slap you. I am so against that. Be real, be ethical, be honest. When people think about your MLM, when people this about your opportunity, do they have the reaction of (gasps), "Wow. Oh, my gosh. That's amazing. Whoa"? That honor feeling. Do they have that? If they don't, it's okay. Just be honest about it. Is that there? If it's not, that's okay. If it is there, that's great. Identify why. Turn that up. That's part of what makes you talkable. You cannot talk somebody into joining your MLM. If you can, they may not be the right person to get in. Very hard to get those kinds of ... The best kinds of people I like to go recruit are the people that are hard to recruit because they're busy individuals. They have so much going on already. That is the best person on planet Earth for me to go get because they're active individuals. I don't have to hold a cattle prod to their back to get them to do anything. In order to create that feeling about what you do, who you are, your reputation, and again, I'm trying to let you know use this for good. Don't be a schmuck about it. I know that everyone listening ... By the way, we're getting 150 downloads a day on this podcast. I did not know that until I just looked at it. Really cool. Thank you so much for listening. I appreciate that. I am actively trying to change the MLM industry and thanks for joining me on this journey. Anyway, I just wanted to let you know I don't care what MLM you're in, when people either hear about it or they learn your opportunity, or they are for the first time, seeing your product, how do you create the feeling of (gasps), "Wow"? It will not be by you talking about you. That's the fastest way to feel and look and be and be perceived as conceited and a self-righteous snob. An element of credibility is still needed. How do you do that? Here's one of the easiest ways to do it. I remember I was building a funnel for this lady. She was from Australia, but she used to live in Africa. They escaped Africa. Really interesting story. I don't know if I should tell all of it because there's actually some really scary elements to it. They literally ran. There was actual gunshots. It was actually a pretty scary story. She ran. They got out of Africa where they were living and they moved over to Australia. When they were in Australia, she had to go through the incredible, ridiculous mound of paperwork that it took in order to get a visa to be in Australia. I don't know if they ran straight to Australia, but eventually, they went to do their paperwork, they got over there. She became an expert at this process. She was able to drastically and severely lower the pain needed for someone to get into Australia. We were making this funnel where in three steps, you could get a visa to Australia. She was very, very good at it. She was an expert at it. She helped a whole lot of people get in. She had all of these case studies and testimonials of people that she had helped, people who were saying, "I needed to get a visa quickly," or "I needed this," or "I needed that." The process is years for some people. What we did not do is make a video with her saying how amazing she is. That doesn't sell anybody. It just lets the world know what you think about yourself. When I have people apply to join my down line, I do not have a video of me saying how awesome I am. I have tons of video of other people saying how much I've been able to help them. Lots of cool success stories. Tons of other people who are like, "My gosh, this guy changed my life." If I say it, it feels a little weird. You might be feeling right now, "Man, Steve had never talked this way." That's the reason why. If I come out and I say that, people are like, "Oh, my gosh. This guy is kind of full of himself." Even though it's important to be confident, it's important to know you're good, it's important to know when to talk about yourself, but come on, no one wants to hear that from everybody all the time. In fact, really, hardly ever. How do you do this? One of the easiest ways to do this is just go gather cool testimonials and stories about what you've been able to do for other people in their life and use that as your sales message. If at all, just include it with the sales message that you have to sell your opportunity, to sell the product. If your MLM has loaded you up with testimonials, it works if they're generic ones that came from the MLM. If you can get them about you, if you can get them about how cool it is to be on your team, oh, my gosh, that is so powerful because now you're not the only one selling. The burden is spread. It's no longer just on your back to say, "Look how cool I am. Yeah. I do know what I'm doing. This team is really cool." Now you have a whole bunch of people that are like, "Oh, my gosh. This is incredible. This has been life changing. It has changed everything for me. Thank you so much. This is incredible." Does that make sense? There's good testimonials and there's bad testimonials. Not all testimonials are created equal. Bad testimonials are when someone's standing there and they're like, "Hey. I didn't know if I should come to this even or join this down line. I'm so glad I did. If you think that you want to do this, you should." That's a stupid testimonial, okay? Those are dumb. The way to make good testimonials is, we have to understand the backstory of the individual who is talking. Otherwise, we do not relate to what they they are saying. I like to use something called an epiphany bridge script. I literally will hand that script to the person who's giving the testimonial and I'll say, "Answer the questions for this script. What's your backstory? What kind of desires did you have internally about you? What were the desire you had externally? What did you want to go accomplish or get or see have happen? What kind of objections did you have? What were the unexpected walls? When you got over those walls, what was the new plan? Now that you got over the wall, what's the brand new plan?" Then next after that it's like, "What conflict did you hit again, the unexpected thing that happened?" When we know what those stories ... Then what did you accomplish at the end? When you know what that backstory is to the individual, that is the testimonial. That is so much powerful. Go find a Hollywood movie that does not have that script in it. What's fascinating is when you get people to do that, they will connect on an emotional level. What's happening inside the prospect's head, what's happening inside their head is they are saying, "Oh, my gosh. I relate to this person. Now Steve is not just trying to sell me on why I should join his down line. This lady, this person, this guy, they are ... Huh. I totally thought the same thing. I totally had the same kind of conflict, the same unexpected thing. I was similar to that." Now what happens, they reach out to that person. I don't care if that testimonial of that person, I don't care if that person brings them into the down line. It still helps me. Why would I care about that? It makes me sellable without me selling myself. If you don't have testimonials and you've been walking around, talking to people, and lets say did you have the ones from your MLM, that's fine, that's great, but they are nowhere near the amount of power as to when you get someone else to say them. "Oh, man, I joined Steve's team. I got the product of the MLM Steven's in. Incredible. It was amazing. So cool. I had serious pain here or I really wanted this to happen," and they go into the internal and the external desires. They go through the different walls and they go through the different conflicts that happened. Then they're like, "Dang." I have a whole string of those kinds of videos and I have it next to the application that I make people fill out when they want to join my down line. It's part of the process I have them go through. They're real testimonials. Those are my friends now and they're people that I get to work and hang out with. That's all I'm trying to say. If you want to turn up the sexy on what you're doing, if you want to turn up the sexy, go get testimonials. One of the things, just because I am a script writer, when I say that to you, you're probably now convinced that ... I'm trying to back track. We're going to exit Steven doing a podcast right now and enter my mind of where I'm going right now. I just showed you a new opportunity. I showed you a new way to get sales in. What I know happens now is there a knee jerk objection. Something that inherently pops into your head as to why that's not true, or why that won't work for you. The first one, I imagine, you're saying to yourself when I say, "Go get testimonials," is you're like, "I don't have anyone to give testimonials for me." I guarantee someone who's listening right now said that to themselves. "I don't have anyone to ask. I must need a team in order for this to work for me." That's the objection most likely going through your head for a lot of people. To that, my counter, is to say, if you don't have someone who you can go get testimonials from, the next thing that you go do is you go get people who at least know who you are and you ask the question, "What's it like to work with me?" You get those people to answer, preferably on a video. If it's just with them holding their iPhone, preferably on a video, though, and they answer the question, "What's it like to work Steve? What's it like to work with you?" The next question that I know that most likely is going to be a knee jerk reaction to that is, "I'm not good enough anyway. I'm not actually good enough ... I haven't done anything for anybody yet. Crap. I'm realizing that I don't know that anyone could give me a testimonial." That's another ... We're exiting the podcast episode, going into Steve's mind as he's starting to look around and say ... As I say this to you, most likely the large majority of you are going to say X, Y, and Z. In that scenario, if you're like, "I don't know if anyone could actually give me a testimonial," my gosh, guys, then go find somebody that you can do some for. I don't care if you do it for free. That's actually how I started in a lot of this game. I found somebody, I looked at their business, I looked at their stuff, I looked at the scenario and I was like, "You know what? With this kind of scenario, I could blow that person up" and I did, and I recorded the story. It's the story that launched me. You got to find a way to get the story. Exit the podcast episode right now, go back to Steven in his own internal conversation which can be a scary place. He's saying to himself, I know that when I go get testimonials, other people are going to say, "I don't have camera equipment. What kind of time is this going to take? I don't know that I have the resources to go get something like a testimonial. I don't know how to do video. I don't know how to put this stuff together." Go back into the episode, and now I've got something to say to that. I'm trying to help you guys see it doesn't matter what you're saying. Any new idea that you seed inside somebody's head, whether you're selling them on your MLM, you're selling them on your product, you have to be prepared and look forward and have foresight for the objections they will most likely have, and have a counter to it. I guarantee you listening to this right now, most of you are probably listening to it on your phone. It actually is more authentic a lot of times, and it actually sells a little better, and actually a lot of times it'll make you more believable when the people are using their own iPhones and sending you the video. That's it. I'm sure there's free software where you can drop a series of your videos, or just put your videos ... Anyway. Put them on YouTube. When someone's like, "I'm thinking about it," be like, "Oh, yeah, cool. Let me send you a few videos real quick so you know what this team is about." It's just the video testimonials of people who are basically selling you without selling you. Selling your opportunity without selling your opportunity. Selling your product without selling the product. It's one of the most powerful ways where it's not such a rigid script. It does help if you follow the format I was just saying. It's not such a rigid script, though. Having them says, "Look, other people have basically proven that I'm not a schmuck." That's basically it. If you can get that to happen, if you're not the one saying it, of course ... If I go ask a car salesman, "I don't know if I should get another car," what are they going to say? "Oh, yeah, you should totally get another car." That's why you're not believable when you say those kinds of things about yourself. "I've done this and I've spoken here and I'm on Forbes and [inaudible 00:17:40]." It comes across very conceited and it's not believable. The way to get around it and the way to sell people without selling, one of the easiest ways is to gather tons of testimonials. Those of you guys who have existing down lines, go ask your down lines for testimonials about you. Ultimately, that's what people are buying. We all know that from the classic cliché and phrases, ultimately people are purchasing you, not the MLM. Get them about you and find a way to deliver them as part of your onboarding or prospecting methods, whether using sales funnels or not. Whatever. Put them on YouTube and you can use them in different areas. Put them on your own website if you have one. Transcribe them. Put them on your blog. One of the ones I got here, which is really, really cool, super cool, I think the world of her. She's amazing. She went through and she said, "I haven't had any money success ..." Meaning in the past she was having a hard time selling stuff. She came in and she bought the Secret MLM Hacks program, and I want to share with you the results. This has been amazing. She said, "I have three girls. Oldest just turned five so they're home with me all the time and my husband is in the Army, and he's gone a lot." I'm paraphrasing pieces, personal data. You know what I mean? She said, "I'm bootstrapping this whole thing. Because of that, I went through your entire course. I took tons of notes, filled out the workbooks. Now I'm building as much as I possibly can to start getting immediate results and hopefully get things flowing quickly. I'm also trying to find other ways to bring cash in." "Basically, I am a crazy lady who has big fat dreams of getting our family into a financial position where my husband doesn't have to work all the time and can stay a positive service for him. You taught me how to make it all possible even with my babies. I wake up early and work late. While my successes haven't been huge yet, I've learned a ton." This was pretty cool. She said, "I don't know the correct way to say it, but before taking this, one out of every five people I showed my product to bought. Since the course," and she's learned how to sell. She's learned a lot ... I'm sorry. I'm stumbling here. She's learned a lot more about marketing. She said, "At least one out of every three people is buying from me right now." That is so sweet. Anyway, super cool. She's incredible and awesome. I'm grabbing the next one here also. It's pretty cool. She said, "Hey, Steve, one of the cool things I've gained from your course is realizing how important it is to start publishing regularly. I started a podcast right away, 10 days ago, and have started 10 episodes. After the third, I had someone reach out and tell me they were loving the information giving, and they were excited." She's now prospecting. She's getting leads already. That's why ... Oh, man. Go get it. If you are sick and tired of where you are in your MLM business, it takes a giant shock of energy, a huge shift, a massive sacrifice, something your side to go and actually make a huge difference and change what's been happening. She said, "They had been discouraged because their MLM recently pushed home parties, and so was I. I was able to chat with her about the growing power of doing this another way, so the product. So fun to see these people are responding so quickly to my podcast. It's gradually moving up in the iTunes charts in just 10 days." Super cool, guys. Lots and lots of cool things. People are recruiting like crazy. One of the coolest ones so far, because this has just been a lot. Not just from ... It's cool when people learn stuff. I want the outcome, though. I really, really, really want the outcome for everybody. It's been happening. It's been working. One of the craziest testimonials so far has been somebody set up some of the things I was talking about on Sunday, they turned traffic on, on Monday, and they had someone in their down line on Tuesday. It was nuts. That's just one example. Obviously, an extreme example, but there's been a whole bunch of others as well. People are recruiting. People are getting more into their down lines. It's just not fluff stuff. Stuff actually works. I just got my 225th person applying to join my down line, my personal one, let alone all the other people that I teach how to do it, too. Anyway, hopefully that was helpful to you. Go out and start thinking about how you can get your street cred and how you can document it in a cool way. What's super fun too, is ... If you're gutsy about it, call your shot and say publicly, if you're publishing regularly be like, "I'm going to go out and I'm going to do X," and publish the journey as you pursue X. Even if you don't hit X, the pursuit of that is followable. As you go, people will give you testimonials even for that. Figure out what it is that you can go do to get people who have sent you videos and have sent you testimonials. I have a file I collect them in, so that when I need them, I can use them and it works super well. Massive way to sell without selling and very, very helpful. It's actually a whole module in the course Secret MLM Hacks. All right guys, thanks so much. Hopefully that was helpful to you and in fact, I know it will be if you do it. Thanks so much and see you on the next episode. Bye. Hey. Thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.

May 01 2018

23mins

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Rank #9: 106: Creating Lead Machines

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I'm very excited to share with you a little bit more on how I actually get paid to find my leads.

In the past, I have taught this concept several times… But I wanna share with you some more examples.

When I was going around talking to a bunch of friends and family… And I was doing exactly what I was supposed to do… I'm not bad mouthing that, you understand?

There's nothing wrong with talking to friends and family.

Where I have the issue is before you even approach them, when you know, "Hey, they're not gonna be a great fit," but you go forward anyway.

Or you have to convince them in. Have you ever noticed that those are the people that you have to hold a cattle prod to their back to get them to do anything.

I don't want that kind of individual. I want somebody who WANTS to be in, who WANTS to be a runner, who is ready to work.

And who actually WANTS to build a real asset… And not just a little money on the side. I WANT actual runners, people who are looking to build a business.

GENERATING LEADS WITH FRONT-END PRODUCTS

Every business needs leads.

So what do you do?

That was the issue I ran into.

I remember when I finally walked through my entire list, and there were multiple times I wrote out 240 people… And I was like, "Look at all these people. Oh, my gosh. And if they got even a fifth of that... "

And you start playing the percentage game. "What island will I buy?"

I joke about that, but that was one of the things that I was like, "Holy cow."

And it was one of the things that I was super concerned about when it suddenly wasn't working 'cause I was like, "Where else do I get my leads from? I have no idea where to get my leads."

And suddenly the business was dead and I couldn't talk to anybody. This is something that, if you've not run into in the past... You're gonna run into it.

If you don't figure out a lead machine, if you don't figure out a lead system, it's going to DIE.

Every business that does not have consistent leads and cash flow dies.

Those are the two numbers you should always watch.

How many leads am I getting?

Actual leads.

Not just like, "I'm kinda interested."

Qualified leads. Track them every month.

We started doing that on a white board. When we started actually tracking the leads, for some reason without me even consciously doing more, we doubled the next month.

Then after that it was like, another 50% higher than that… Just by us tracking it.

I encourage you to start tracking the amount of leads coming in.

ACQUIRING CUSTOMERS WITH FRONT-END PRODUCTS

I wanna share with you ONE of my absolute favorite ways to not only get leads, but also get them faster while not having to pay for them. '

You need to understand a principle that all of us Internet marketers understand… Whoever can pay the most to acquire a customer wins.

You can even have a worse product, but be able to spend more to acquire customer profitably, and you will WIN against the people who have better products.

It's ONE of the major reasons why, when big MLMs say things like, "The product's so great, just go get it in front of the people and it sells itself."

That might be true to a very small percentage of people… But the reality is, if I can spend $50 to acquire a customer and you can only spend $5, I am going to dominate you, even with a worse product.

That’s why you have to think about this like, "Okay, so how do I actually make a lead machine?"

All I do is teach people how to make lead machines, and wait for them to qualify themselves and say, "You know what, I am interested, Stephen. I'm interested in whatever you're doing. Let me come over and start chatting with you."

I have some numbers here and what I don't want this to be is like, "Look at Stephen showing all the numbers of all the stuff he's making."

Could you raise your hand right now and be like, "I will not get offended".

FRONT-END PRODUCTS ARE UNAFFILIATED WITH MLM

I wanna share with you real life stats of things that I'm actually doing… This is just ONE of my products that is actually generating leads for me.

Qualifying them and teaching the ones are a good fit. I'm not saying that they're not good if they don't join my downline… Some of them already have one, which is great, they should stay in theirs.

I'm not trying to pull from other places. That's not what I'm doing here. What I'm saying is there's a group of people who are already unhappy with what they're in.

There's a certain kind of ‘moon's aligned’ individual.

Q: Is it everybody?

A: No… And it shouldn't be.

What I do is create these front-end products that are unaffiliated with my MLM.

It doesn't even say what I'm in. It's unaffiliated.

  • I don't teach their stuff
  • I'm not selling their products
  • I don't do anything

… I have something literally in the front here.

I don't talk about it, I'm not speaking about it, I'm not saying the name of the product. I'm not even alluding.

I keep my nose so clean. I'm not saying what it is that I'm actually in… And I know it drives some of you guys crazy.

But that's the point!

I create these front-end products that attract the dream person that I would love to have inside my downline.

WHAT FRONT-END PRODUCTS DOES YOUR DREAM CUSTOMER WANT?

It's gonna be really hard to attract your dream customer or your dream downline member if you don't even know what that looks like.

Get good at defining what your dream is… And we talk a lot more about that.

If you're liking this stuff, go to secretmlmhacks.com and grab the program.

So I’ve got my dream customer… And what I'm gonna go do is figure out what this person is struggling with.

I'm gonna figure out what things they're having a hard time with.

Maybe they haven't gotten over their fear of talking to somebody.

How can I make a general product (meaning it's not MLM company specific) teaching people how to overcome their fear of speaking to people?

What I do is list a whole bunch of problems…

Problems and problems and problems and problems and problems and problems…

I go through and I look to see the ones that I could solve, like, "Oh, you know what, I actually know what it's like to be afraid of speaking to people, here's how I got over that."

What if I was to film a small little course and sell that for a little bit of money?

SELL IT… Don't give it away for free.

Now I have a product that’s NOT affiliated with my MLM.

It doesn't say the name, it doesn't say the product, no alluding… There's no cross-over. All I'm doing is I am creating actual value.

THE LARSEN DEFINITION OF ‘VALUE’

What IS value?

Value is when you solve a legitimate, expensive problem.

It has to be expensive because you need to get paid; this is capitalism.

It has to be legitimate because it can't be like, "Well, it's a serious issue."

In one of my favorite Shark Tank episodes ever, the reason why they didn't wanna take the time of day to listen to this lady is because they were like, "You didn't solve an actual issue here. You just made an interesting trinket."

Then she was like, "No, it's a real problem."

They're like, "It's not a real problem, it's like a cute thing."

You have to solve an actual issue. Value is solving a legitimate, expensive problem.

How can I cause value in whatever they're doing? I want them to have success in their thing. Then I'm gonna solve these and make my own products and sell them because it's capitalism.

Then I'm gonna make this big old list of people who are buying and not buying...

You have buyers and people who just opted in and didn't actually purchase…

Then I'm gonna keep providing value to the buyers (I'm gonna sell them the next thing), the people who just opted in (I'm gonna get them to try to buy the current thing).

What it allows me to do is spend ad money. I don't take profit from these things, that's not the point.

ADS FOR FRONT-END PRODUCTS

The point is the recoup ad cost, because if I can spend money on ads... And I got ads, ads, ads… I can talk to so many more dream people than those who are not spending ads.

Money moves faster than time.

So I'm gonna go spend money on ads… Then they're gonna come pay me money, and I'm just gonna recycle it right back into the ads.

What it's doing is spitting out a list of qualified people who have said, "I'm really actually serious about this."

The mentality of somebody who spends nothing versus $1 is so much different.

FREE versus $1 is the longest road ever.

That's why I can sell something that is super cheap. This is how I do it.

Now I got a list of people who are buyers and I'm gonna ask them to buy the next thing, the next thing, the next thing.

I'm not talking about MLM or about the products. I'm not alluding to the products, I'm not trying to be sneaky, I'm not trying to ride the line as much as I can.

The reason I'm walking through this again because we've noticed this is one of the MAJOR questions people have, and they get stressed out about it.

Just keep it simple. All I'm doing is…

  1. Making a product
  2. Solving a legitimate issue in the marketplace that people pay for that is completely unaffiliated with my MLM
WHAT IS A SELF-LIQUIDATING OFFER?

We call this process a self-liquidating offer. Meaning, I'm gonna make an offer but it self-liquidates. I'm not selling it to go make a bunch of money and take it, I'm only doing it so that I can spend more on ads that attracts my dream customer.

All I do is I make a cool product that only my dream customer would be interested in.

I wanna talk to ONLY those people who have had a hard time, a scary time with talking to people.

They have a hard time with opening their mouth, they don't know what to say in front of people, they clam up.

If you like this, again, go to secretmlmhacks.com and buy the program.

This is my blatant pitch

As we've gotten further down the show, I'm more blatantly pitching it because it's in the program! Just go to the program.

I can't give you EVERYTHING on this podcast.

When you say… What:

  • Is my dream customer?
  • Issues are they having?
  • Are those are legitimate and valuable and expensive problems that I can actually solve?

Then I'm gonna go in and make that, and I'm gonna make it really awesome.

I'm gonna over-deliver.

I want a reputation for delivering more value than they bought…

Which is what I do, and why my offers are so huge, and why I put so much stuff in them to help you and actually accelerate the success with it.

ADDING VALUE TO YOUR FRONT-END PRODUCTS

I'm gonna pump tons and tons of stuff in there… Then they're like, "Man, this guy's really helping me."

They come and they purchase. They buy the product, and then I'll have a list of people who bought it, and those who didn't (and that's okay)... But the buyers list might buy the next thing.

All that's doing is feeding the pot of ads.

And those who opted in, maybe they just need to hear more of my stuff.

Let's send them to the podcast.

There's always people who reach out and say, "Stephen, dude, whatever you're in, I just wanna join it because I like the structure that you're giving."

And I'm like, "Cool."

Q: Did I outbound pitch?

A: No.

Q: Did I talk about my MLM in these ads?

A: Heck, no.

Q: Did I talk about my MLM in these products?

A: Absolutely not.

It's a separate island… And that's why it works so well.

MY SELF-LIQUIDATING OFFER STATS

I wanted to share with you a few numbers on this… So you can see how powerful the principle really is . It's life changing. It changes the entire MLM model (and there's nothing wrong with that).

It's multi-level marketing. That doesn't mean you can't use actual tactics that are used in other businesses.

One of the products that I sell is the Secret MLM Hacks product. I just wanna share with you some of the numbers on this… So that you can see me doing this in live action.

What I have over here is a dream customer… And I have my MLM downline.

REMEMBER: it's its own island… Not talking about it, not sharing anything about it, keeping it separate, keeping it separate.

As of right now (me recording this) the program is $997. We are increasing the price to $1,500 (if not $2,000) soon.

The ONLY reason why is because we have found that the person who is our dream customer, they're already at a certain level of success.

It's fine if you're new, and we have options for you if you can't afford that kind of thing (and that's totally fine).

The other reason is because I have a lot of people who come in now and are hoping to fulfill on it. I have to pay them too.

I'm gonna show you gross numbers. This is not the actual profit numbers.

I've been selling Secret MLM Hacks for over a year and a half now. I'll just grab the most recent year…

[Right now it's July 26th… So I grab July 26th through the beginning of July 2018. July 2018, July 2018 through 2019.]

HOW MUCH MONEY DO MY FRONT-END PRODUCTS MAKE?

I printed my stats sheet right before I got on this… We got $429,000.

The earnings per click, we're getting $54 per click (which is pretty awesome).

And the average cart value is $1,157.

… Meaning for every purchaser of Secret MLM Hacks, even though it's a $997 product, we're actually getting MORE than that.

And I wanna share with you guys WHY, and why this is such a powerful principle.

I want you to look at and be like, "How can I also?"

NOT, "I don't qualify." It's, "How can I?"

Just in the last year, we haven't spent that much on ads. I'm gonna walk through a few numbers on this.

So we have $429,000.

There's a principle here that I want you to understand…

The last few podcast episodes I've done on this show have been a lot more informational and instructional… But there's still from a 30,000 ft view… And it's just so that you understand more of what I'm doing.

A few people will be like, "You can't do that." Well, I am doing it.

And NO, I'm not the only one doing it. I didn't invent this. I observed, and I'm just doing the same, and now I'm LOUD about it.

FRONT-END PRODUCT BUYERS AND NON-BUYERS

So we have a list of people who just opted in, and then we have a list of people who are our buyers.

These are pretty good numbers. There's a metric us, in the internet marketing space, follow.

The metric is that for every person… You usually make $1 per person, per month on your list. If you're bad.

In the last year 46,000 people have seen the webinar registration page but 22,000 people actually opted in.

That's a 48% registration rate.

We have 22,000 people who opted in. Because there's always people who opt out (and that's part of the game) we have 20,000 people on that list.

About 2,000 people have opted.

I'm not the only fish in the pond, man. Go follow someone else.

Now, there's one other piece to this…

We have spent about $70,000 in ads and have $429,000 in revenue… Which is pretty awesome.

Think about this...

Q: Would you spend $70,000 to generate $400,000?

A: Absolutely.

Absolutely. Let me think about this here real quick though. Okay, so... Boom. That's in revenue.

This is an SLO.

I'm gonna go create a cool piece of value which teaches something amazing.

There's no pitch but they come and they ask to join my downline. I'm just driving ads to this. We've spent $70,000 in ads, in the last year we've generated $429,000.

I'm kinda kicking myself because I'm like, "That could be way bigger."

CHATBOT SELF-LIQUIDATING OFFER

We created a self-liquidating offer… And it's a Chatbots thing.

In the last year we've had 957 people purchase our $57 thing. That's a revenue of $54,500.

$54,000 in SLO revenue.

$70,000 - $54,000 = $16,000

$16,000 on ads to generate around $400,000 in cash.

We've had 371 purchases of Secret MLM Hacks in the last year.

We have a whole product here that is basically paying for our ads.

We're almost completely removing our ad cost by having this self-liquidating offer. It's a Chatbots thing that says, "Hey, this isn't the actual thing that you're going to, but if you wanted it's kinda cool."

957 people have paid $57. That's $54,000.

I wanna run one more number by you… This is what real marketers on the internet actually look at.

What I'm talking about right now is marketing math. Come learn how to do that, Secret MLM Hacks.

We do about $2-$3 per person per month on this list.

The whole point of the episode is for you to see some live examples.

Secret MLM Hacks is $997 right now. We're gonna increase the price.

The chatbots thing is $57... And I'll have a whole episode about that in the future.

What's interesting is, in the last quarter, it's $160,000 (in the last three months).

AVERAGE CART VALUE OF FRONT-END PRODUCTS

When somebody buys Secret MLM Hacks, how much money is actually coming through per person?

What's interesting is the average cart value is above $997.

It's actually $1,146.

What does that tell us?

For every four chatbot sales, we're getting ONE Secret MLM Hacks sale.

Isn't that crazy?

In the last week we spent two or three grand on ads, but it generated $13,000.

I'm just giving you guys some real life numbers.

Guess what? I don't know how to drive Facebook ads.

I don't need to know how to drive Facebook ads. Honestly, I don't know how to do most of the things that my business does.

To be an entrepreneur, it's not to be an expert in everything. Just go find the who that knows the how and orchestrate it.

We are actually almost completely liquidating right now.

Those numbers I showed you over the last year, they've improved since a year ago. The numbers now are waaay better than the numbers even a year ago.

For every dollar going in, we get three or four bucks out? Tell me another investment vehicle that can do that.

You know another place that can give you 400%?

I challenge you to go and get Secret MLM Hacks. Go to secretmlmhacks.com.

FIND PEOPLE TO PITCH WITH FRONT-END PRODUCTS

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.

Aug 21 2019

31mins

Play

Rank #10: 120: Modern MLM Pt. 1 - When I Gave Up On MLM

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In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while.

I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans. 

I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff. 

And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.”

He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it.

And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him. 

I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline.

I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward.

So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward.

Probably after a few weeks of running really hard at this, I realized that there might be another way to this. 

I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.”

Stay tuned to find out as to what brought about the turnaround.

Key Takeaways:

  • My first big experience in the MLM space didn't go well (3:12)
  • Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23)
  • Russell Brunson was playing the game differently than I had been taught (11:24)
  • I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04)
  • I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22)
  • There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20)
  • When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40)
  • Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08)

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Additional Resources:

https://SecretMLMHacks.com/live

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Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 27 2019

21mins

Play

Rank #11: 87: Easy Internet MLM Traffic Methods...

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Do you know how to create pressure on the internet around your MLM? 

This is super valuable stuff. I'm excited to share it with you. 

HOW TO GENERATE TRAFFIC FOR YOUR MLM

If you guys have been following me at all, you know that one of the reasons why this stuff does so well is because I follow the info product model on the Internet. I piggyback my MLM on the back of it. 

That's the reason why it works so well. And that's a lot of what I teach here. This is what I teach in the Secret MLM Hacks program itself. 

A lot of people are like, "Okay, Stephen, you told me I can go set up these little machines all over the Internet, right? Put all these things all over the Internet, how do I actually orchestrate pressure, right? How do I get eyeballs?"

Think about Hollywood. Do you think movies in Hollywood would be as effective if no one heard about the movie until the day it launched? No. 

Hollywood has nailed the model. They know they're going to drop out a preview, eight months before and then a new one, six months and then four and then two. There are several kinds of previews. 

They take the most exciting parts of the story and they're showing them.

They're showing the most exciting parts of the story. That becomes the preview. If you want to fill in the gaps, you go to the movie. Everyone knows when it comes out. 

They keep telling you. Pressure, pressure, pressure. Here’s the date you can go see it. Are you going to dress up? You're going to go at midnight showing? 

They build pressure to this date and then release the pressure and tens and hundreds of millions of dollars go through a single day. 

FOUR TRAFFIC METHODS IN MLM

The mistake is to build all these cool things in MLM, but then not tell anybody about it until the thing launches.

I treat a lot of what I do in this space, much like I would any other product launch. Even though it's not mine, it's how I'm doing it.

There are four different ways that I like to generate traffic.

#1 My favorite way to generate traffic is to create content (what I’m doing now). I create content and I push traffic to certain things based on what I'm putting out. I have two shows, almost three. 

#2 I like to get influencers to namedrop me and that's something else that we do a pretty frequently

#3 Get affiliates so people can go sell my programs and take a huge commission. It brings me the kinds of people that I would be interested in having in my down line in the first place. 

#4 Ads.

Isn't that funny? In that order. Ads is the last one.

I'm not saying not to do it or it's the least important. That's the last one that I go do, and I'm not driving traffic to my MLM.

Facebook has a hard time with that and that's okay. So I don't. Follow the rules. I don't get around it. There's not some secret loophole. What I do is, I don't even promote my MLM. I'm promoting something in front of it. On the back, I'm bringing people into my MLM.

HOW TO GENERATE TRAFFIC WITH FACEBOOK ADS

So if you’re wondering, "Stephen, how do I get traffic for my stuff? How do I get eyeballs and people on my stuff that I'm putting out?" 

I hate trying to learn to do Facebook ads. I have no idea how to do Facebook ads. Why would I learn that? 

There is a who, who already knows how.

I go find people who are as obsessed in their thing as I am in mine.

I don't need to know how they do all their thing. I just need to know that they're obsessed. I need to know that they're good.

So I went out and I found a Facebook ads person. Honestly, it wasn't that expensive. I thought it'd be more expensive. They're incredible. They're so good and they drive all the traffic for me. 

I don't even know how to start a Facebook ad. 

I don't want you to do is sit back and go, "Well, it's easy for you to do it Stephen because of blah, blah, blah, blah, blah, blah." Garbage. Hot garbage.

I don't know how to do a lot of things in my business, which is how it should be. The CEO of Coca Cola doesn’t khow to do every single role in Coca Cola. 

Steve Jobs didn't know how to do everything. That's why he went and he got all these coders to do it all. He was just the sales guy. He was the aggregator, the entrepreneur. He was not a coder.

Don't look at these traffic methods and go, "Well, I don't know how to do that so it doesn't apply to me”.

I would just use one traffic method, not all four. Just choose ONE that you're going to master and have a bunch of fun with it.

HOW TO GENERATE TRAFFIC FOR YOUR SALES FUNNELS

You know what's funny? When you get a sales message right, and you get the offer right, and you get the funnel right, you get to this really cool zone where you get to just have fun getting traffic in different methods.

One of the ways you can generate traffic is obviously ads. That’s one of the reasons why I have a paid prospecting funnel. 

Yes, it’s to get some cash in your pocket. But it allows us to profitably spend ad dollars. You're not just sinking money into getting leads that won't pay you anything.

Instead, they're generating the money. And you're able to invest it straight back in, and literally self-liquidate. It’s super cool because I get a whole bunch of people coming on in for free.

In some form or fashion, you will always purchase the customer. Whether it's…

  1. Through money
  2. A cost to acquire through ad spend
  3. Through your time 

My last podcast episode on Secret MLM Hacks Radio was talking about the different cost models of MLM. There's three right off the bat that are really easy to talk about.

#1 Spend money.

#2 Spend time. 

#3 Spend time once. 

If I'm going to spend my time and not money, I'm going to spend my time once. I'm going to go create create content. Stuff that lives on beyond just the one time I took to go and make that thing.

Traditional MLM goes around and says "Hey, pitch everyone, all the time." 

It's not a scalable model because you only have so much time. If we're not using an application funnel or some kind of recruiting funnel, you don't know if the people who are coming in also have the same kind of desires and drive that you do.

MLM AND CONTENT CREATION

You're the only real driver. The one pushing your sales message, and you're using that same amount of time. 

Let's say it takes you 15 minutes to do your little speil or whatever. You're going to do that same 15 minutes all the time. 

The cost model that I really like is ads coupled with only spending time once.  

Then I can scale. Then I can take that system and hand it to my down line. 

How do I get traffic? I like paid advertising and organic.

Let's say you sell supplements. I would go and find a ton of other publishers who also talk about supplements. Regardless if they're in MLM. I would try and get on their shows. At first, it would probably mean that I would get them on mine. Create those feelings of reciprocity and I'd get on theirs.

Get on influencers podcasts and blogs. Get other big influencers to come on yours. That actually cross pollinates their followings. That brings some of their following over to you. 

That's how I grew my stuff so fast about two years ago. 

I also really like the Dream 100 stuff. Where you get a big influencer to just name drop you, and you give them a commission for it. 

The other way is affiliates. I treat affiliates differently than the strategy I use to approach and talk with Dream 100. They're two different groups of people. You're still going to give a commission to each, but there's different mentalities of each group. 

An affiliate typically doesn't have a following. I'm going to treat a Dream 100 person a little bit different because they do have a following. That’s one of the key differentiators between those two groups. 

CAMPAIGNS ARE NOT FACEBOOK ADS 

An art that's becoming lost is campaigns. Campaigns are not Facebook ads.

That's not a campaign. Yet Facebook, and YouTube, and Google are destroying the term "campaign."

Is an ad part of a campaign? Yes. But ad's themselves aren't just campaigns. 

A campaign is a series of events that lead people to some kind of action. 

A campaign is almost like another funnel that pushes into your existing one.

One of the reasons why my stuff is selling so well, is because I have been a part of, or seen, or watched these different campaigns.

Yes, there's ads involved in them, but an ad itself is not a campaign.

I have a program coming out soon called Affiliate Outrage. It  teaches people how to be an affiliate online. Sell a product that you don't own, and that you did not create. How to sell it  and gain a list in the process.

Some of the strategies are similar to what we teach here, but not really. It's different. 

The reason I'm doing that is so I teach people how to sell Secret MLM Hacks. I'm teaching people how to make money selling my thing. I'm not just saying "Here's an affiliate link." I'm teaching them how to take that affiliate link and go crush it. 

That's a campaign. That's an event. That is a living, breathing thing that a lot of people have already signed up for and they're coming on in. This is a FREE program I'm doing just for fun. They're going in and learning how to be an affiliate marketer. That’s how I made my first dollars on the internet. 

HOW TO MAKE MONEY AS AN AFFILIATE

You could run an affiliate contest. I’d have the top winners of that affiliate contest come to an event. I'd have a whole bunch of them listed out. Then I’d have an MLM summit coming up. 

There's a whole campaign. It's all strategy behind what I'm doing. 

When you get the funnel up and ready to rock, and you get the offer ready, and you get the sales message, and you know what everything is... Oh my gosh, that is mental playground time.

What ends up happening is, you actually can go and spend all of your time just being a marketer, and an attractive character for your business.

IS YOUR SALES MESSAGE GENERATING TRAFFIC?

How do I get traffic? Multiple ways. 

I can't just say ONE, but it does it in phases. If you're just getting stuff out the door, I focus very heavily on publishing, and very heavily on organic methods to generate traffic, until I get cash coming in. 

I've never put a dollar of my own into my business because those are the methods I focused on first.

I created a campaign with my publishing funnel, with my podcasting, for this program. I started publishing several months before this program was ready. And I started name dropping it, and telling people where to get on the waiting list. I built pressure. 

And THEN I opened the gates. We did $37,000 in the first day. It was like, BOOM. 

That was a campaign. You guys all create events. 

I'm not necessarily talking about a hotel event or a home event. You create these experiences that people are looking forward to.

These moments in time where it's like "Oh, all this pressure is building," similar to the way Hollywood does six months before a movie comes out.

Do you think that sales would go very well if no one heard about the actual movie until it got released the day of? NO.

The reason is because they provide pressure ahead of time. That's what a campaign is, and what it allows you to do. 

WAYS TO GENERATE TRAFFIC

Ads will help you generate traffic. 100%, totally. But you need to continue to publish as well. You get loyal followers through the publishing vehicle. I will never NOT publish. I absolutely love publishing.

I love the organic stuff. Getting on other people's interviews and publications. Dream 100 and affiliate stuff too. That's also a form of a campaign. 

This is literally the same kind of thing that you teach your down lines to do. 

When you get to a certain spot where you don't need to focus as much on the funnel, you don't need to focus as much on the actual offer or message...

THAT’S when I start doing full scale campaigns, because they do take some time. 

I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Apr 03 2019

18mins

Play

Rank #12: 110: Make An MLM Social Media Funnel

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RIGHT NOW, as of recording this, I still have people auto-joining my downline.  

I'm still having people auto-buy my products! 

It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL. 

If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP! 

It's been awesome.

MLM SALES FUNNEL AUTOMATION

Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER. 

IT WORKS

It works because:  

  1. I’m doing this podcast

  1. Of the automation that I put in - Which is the funnels. 

This might not be that fast of an episode… Usually, every time I say that it's a bit longer!  

But you have to understand… 

I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."

And I understand what they mean… But I just need to tell you guys something real quick. 

If you have sold anything EVER, you used a sales funnel.

WHO INVENTED THE MLM FUNNEL? 

What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels. 

The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman. 

An MLM funnel is nothing more than a sales message and an offer, THAT’S IT! 

  1. Sales message

  1. Offer

So, when you think about what it is that your MLM has allowed you to do… 

You have a SCRIPT, which is a sales message. 

And you have an OFFER. 

 = You have an MLM FUNNEL. 

The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent. 

They don't do it on PURPOSE. 

And because they don't do it on purpose… It doesn't work very well. 

Any "a-has" on that? 

USING A SOCIAL MEDIA FUNNEL FOR EVENTS 

I just finished an event here in Boise called OfferMind, it's my event. 

You might have even come to it, which is awesome.

  • We had 600 people come

  • We did about 1.9 million in sales from the stage

…. It was awesome!

QUESTION: Guess what I used? 

ANSWER: A sales funnel. 

"But Stephen, you were on stage." 

It was a sales message and an offer, therefore, it was a sales FUNNEL. 

I was the sales funnel, you understand?

What I was doing there was super powerful and it was still a sales funnel. 

It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer. 

Does that make sense?

FOLLOW THE MLM FUNNEL RULES 

The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are. 

When an MLM is like, "Hey, you can't do that." 

First of all, follow the rules. 

This is NOT a game to try and break the rules with. That's NOT what I'm doing.

I'm not encouraging you to do that. I don't do that. 

But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.

Funny enough… They're okay with you doing a social media funnel in that way.

BUT the moment you put it on a page that you own, they kinda freak out. 

I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is. 

It is not just these ClickFunnels sales funnels. 

That's a method. 

HOW TO BUILD A SOCIAL MEDIA FUNNEL

I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM. 

So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it. 

In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."

And I'm like, "You already are."

I'm like, "How many people do you have in your downline?" 

They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."

And I'm like, "Cool, you already are using a social media funnel." 

You're already using one, otherwise, you wouldn't have all that stuff. 

If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel. 

There's a sales message and an offer, which is all an MLM funnel is.

The fact we put it on pages is a method.

PROVE THAT SOCIAL MEDIA FUNNELS WORK

Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?" 

One of the easiest ways to prove the fact that you're using an MLM funnel is… 

Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it." 

One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.

PLEASE keep to the rules. I'm NOT telling you to ride the line. 

All I'm saying is that most MLMs are okay with you going on social media and talking about the product. 

That's actually the beginning of any sales funnel. 

THE BEGINNING OF AN MLM FUNNEL

There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that. 

A lot of them DON’T want you to say the name of the MLM and that's okay, 

Play by the rules. I do. That's why I've been able to pull it off. 

DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product. 

Think back to the day when that started happening for you. 

I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be." 

And I was like, "Barf, barf, barf."

That is NOT what I'm talking about. Why did you make the decision to start using the product you're using? 

You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?

It was NOT ingredients. It's usually something that's going on in your life. 

The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you. 

I'm trying to change the industry as a whole. 

THE STORY BEHIND YOUR MLM FUNNEL 

On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure. 

And then, pretty much every guy on my mom's side, have had prostate cancer. 

So I'm like, "Well, that sucks. What does that mean for me?" 

I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap." 

I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough. 

He needed an extra level of intensity on his health 'cause it's still in our DNA.

I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"

In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy. 

And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy. 

But on the inside, I was kind of this train wreck.

I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight." 

And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat. 

So low that it's actually 1% away from considered unhealthy

As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.

SOCIAL MEDIA FUNNEL STORIES  

Do you see what I'm saying? I'm telling a story. 

What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using. 

It has NOTHING to do with the ingredients. That's not why anyone buys anything.

They buy the story, not the product. 

Half the reason why people buy from you is that you inadvertently have told some stories about the product itself. 

QUESTION: You wanna make a social media funnel using Facebook? 

Here's how you do it. 

  1. Tell the story of how you came to use the products you're using right now in MLM. What is that story? 

There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" . 

Whatever that might be, tell that story. 

What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."

It's really powerful. 

What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open." 

They're not gonna say that, but that's what's going on inside their brain, psychology-wise. 

"I'm starting to feel like there's a possibility this could actually work for me." 

That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"

That's the magic. 

MLM FUNNEL + SOCIAL MEDIA FUNNEL 

If you wanna make a social media funnel using Facebook... It's still an MLM funnel. 

You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."

DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story. 

  1. Tell a story

  1. Deliver and showed the offer to them

  1. Give a little call-to-action. "Hey, reach on out." 

That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.

It's more powerful if you can customize the page the video is on and put testimonials on there. 

To the degree, you're allowed to…  You can add: 

  • Some scarcity and urgency 

  • A few other stories

  • Maybe you can have the formulator come on in and tell a little bit about it. 

... You see what I'm saying? 

Follow the rules. I'm NOT telling you to go be sneaky or whatever. 

I'm just telling you that an MLM funnel is broader than most people believe that it is.

That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."

You already are! 

Just do it with a little more intent, automate it and then automate the follow-up. 

That's one of the easiest ways to make money. 

STAGE SELLING WITH A SALES FUNNEL 

We sold a lot of money on stage two weeks ago. 

QUESTION: What are we doing these last two weeks? 

ANSWER: Following up. 

I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call." 

Do you see what I'm saying? 

You can automate that (and we certainly will in the future). 

Understand that you're already using a sales funnel, and that's one of the easiest ways to make money. 

If you're like, "Does this whole social media funnel thing really work?"

I dare you to put it to the test. Go tell the story of how you started using your product on social media. 

PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.

THAT’S DUMB. 

Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."

Tell me you don't get some sales from that.

Storytelling is an art and science of and in of itself. That takes practice.

But just go do it. That's how I started this show.

YOU’RE ALREADY USING AN MLM FUNNEL 

Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens. 

You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.

If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift. 

Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."

And then they're like...

AGHHHH! 

They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way. 

The only reason that happens is that they weren't sold, they were convinced.

People like to be sold… They don't like to be convinced.

The whole point of this is to bring awareness to the fact that you already have an MLM funnel. 

Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.

If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about. 

Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet. 

Have fun building the social media funnel and let me know what successes you have from just going and doing that.

SECRET MLM HACKS SOCIAL MEDIA FUNNEL 

I know it's tough to find people to pitch after your warm market dries up, right? 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com

Again that’s secretmlmhacks.com

Sep 18 2019

18mins

Play

Rank #13: 74: The MLM Sales Dance...

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People don't buy a product because of the product. Learn to sell! Here's how...

MLM’S DON’T KNOW HOW TO SELL

Not long ago I was able to teach some high executives in an MLM. It was a lot of fun but it was  also intimidating.

I would ask them questions like,

  • How does it sell?
  • Why does it sell?
  • Who does it sell to?

Their answer was "Well Stephen, the reason why people buy our product is because so good."

That is garbage.

Nobody buys your product because it's that amazing. Products do not sell themselves.

There is so much more to selling than the product itself.

When you get into an MLM, you own zero assets.

  • You don't own the downline you're building
  • You don't own the product
  • You don't own any of the sales messages

Nothing. You're a commission based salesman.  

Until you learn how to sell and the psychology of sales, you will suck at selling.

One of the first MLM’s I was a part of told me, "This product is so good. All you need to do is get it in front of people and it will sell itself".

GARBAGE

THE SALES DANCE

There's a waltz that's happening every time a sales message is going down.

Any sale is dependent on a sales message. Not the product.

There are four specific chemicals that the brain experiences during a sale. I want to show you what happens inside the brain every time you try and sell to someone. This is the REAL psychology of sales.

People like to buy. The reason why they're not buying from you is because you're not giving them the opportunity. You're asking them to marry you before even going on a date.

Uplines aren’t teaching this because they don't know it. If you’re still getting that weird feeling when you try and sell to someone, you need to learn how to sell.

Without sales, the world stops turning. Selling is the most prestigious profession on this planet.

THREE OPTIONS FOR MLM SUCCESS

If you want to be successful in MLM, you need to either one of three things:

  1. A gigantic following ahead of time
  2. A huge budget to spend a lot of money in ads
  3. A knowledge of the psychology of sales

Not everyone has a ton of cash or a huge following sitting in their back pocket. The BEST option is to learn how to sell, get good at sales and duplicating your sales message.

I want to walk you through the psychology of sales (the sales waltz). The more you understand why people make decisions and behavioral tendencies, the better you’ll be at selling.

IMPROVE YOUR SALES MESSAGE WITH DOPAMINE

How many times you check Facebook a day? Social media has been engineered to give you a dopamine hit. Anytime you get a text message or notification, you feel good, right?

That’s a dopamine hit right there. It’s the same kind of dopamine that comes from any kind of drug. It’s very addictive and it comes naturally in the brain. This is the chemical of distraction.

What does this have to do with the psychology of sales?

I don't want to build up a funnel. What I'm seeking instead, is a feelgood chemical - distraction.

People get addicted to the dopamine, because it is a distraction chemical. When you sneak off to play video games instead of doing homework in high school. You’re I'm seeking distraction, rather than the pain of the homework. That can’t have just been me?!

OXYTOCIN IN THE PSYCHOLOGY OF SALES

Oxytocin is the connection chemical of the brain. This is the one that we seek the most. It's also the hardest to get. This is the chemical that’s released when we feel connection with somebody. This is what makes us fall in love. It’s the chemical that makes us want to procreate.

People want to feel connected. They want community. They want to feel like they're a part of something.

It's the hardest of the four to get, but one of the most important. Can you guys imagine what Secret MLM Hacks would be like if this community did not exist?

You guys get an oxytocin hit when I go live on Facebook. I know that. You plan your whole days around this, even though you could watch the replay. Why? I got oxytocin running straight through your noggin.

Do you see how important this is in the psychology of sales? This is going to help you learn how to sell. When you understand what's going on in the person’s head, you’ll be able to hit those feel good chemicals during your sales message.

LEARN HOW TO SELL WITH SEROTONIN

Serotonin is the chemical of status. What' status do you gain when you join me? You get a social status status increase. You become a maverick, baby!

I'm a maverick. I do things different. I do things smarter.

It's harder to switch somebody who's had a status boost AWAY from the current product. It means that they have to have an identity shift. You do this by giving them a new identity. I'm a maverick, son. I'm a maverick.

Do you understand how this is going to help you learn how to sell?

ENDORPHINS IN THE PSYCHOLOGY OF SALES

Endorphins are one of the easiest hormones to trigger but you still have to work for them. You don't really have to work for dopamine. That’s why it's so addictive.

Working out gives you an endorphin release, but you have to work for it. Dopamine and endorphins are the easiest two hormones to get.

Status (serotonin) and connection (oxytocin) are the harder ones to hit.

THE PSYCHOLOGY OF SELLING WITH STORIES

You're trying to hit each of those four hormones in the buying experience. THAT is the psychology of selling. But HOW do you hit those sweet spots?

ANSWER: STORIES!

If I tell these awesome stories, like, "Hey, man, I was really overweight until I took this supplement. Then I lost all this weight.", but in a more emotional way, I have a high likelihood of creating a connection with you. BOOM!

If I tell it in a way where you’re the protagonist, I give you a status increase. You can hit ALL these chemicals by telling you stories.

  • I can distract you
  • I could make you laugh
  • I could give you feelings of rapport
  • I could make you like me
  • I could be funny
  • I could be powerful
  • I could be a victim
  • I could be in jeopardy

Buying is an emotional experience, which we justify logically, later.

We are not in a logical state when we purchase. We're so hopped up on freaking goofballs here!

If you want to learn how to sell….

LEARN THE PSYCHOLOGY OF SALES

It is not about your product. Sales don't happen because you have the best ingredients from the most obscure places on the planet. That's not why anyone buys.

  • We have the best products
  • We have all the crazy ingredients
  • We have the best comp plan.

That's not the reason why anyone runs out the door saying, "Take my credit card."

THE SALES MESSAGE DANCE

There is a dance that happens in EVERY sales processes. People are buying more thing at an increasing rate. If you're not selling at an increasing rate, you probably need to learn how to sell. This is the dance:

  1. I'm going to tell you a story, and then ask you to buy
  2. You're going to come back and give me a wall
  3. Then I'm going to challenge that wall
  4. You just acknowledge the wall, then put up another one
  5. Then I challenge your second wall with a story, and try and close again
  6. You come up with another wall
  7. I tell you one more story to challenge your wall

  • You buy

These walls (objections) follow a pattern. That naturally occur in the order of:

  • A product based objection - you don’t think the actual product will be any good
  • An internal objection based on your insecurities - you don’t believe in you capacity as a human being to pull off what the product is
  • An external objection based on resources - Not having enough time or money

This is the order of objections that the brain goes through during any buying or decision making process. The psychology of sales is fascinating!

Stop selling based on FEATURES. Fish slap the crap out of that.

You will always hear the same five or six objections to buying your product:

  • I have to talk to my spouse
  • Not enough money
  • Not enough time
  • I don't know if I'm allergic

It's the exact same freaking objections. Your task is to understand the major objections that people have to buying your product. Know the objections and know how to combat them.

Write your sales message to tackle peoples false beliefs.  

Isn't this fascinating? I love the psychology of sales.

My challenge to you is to write down all the objections you get when you sell your product or your opportunity.

List all the objections and false beliefs. Then write stories that change those false beliefs and challenge their objections. People want to buy from you. You just need to give them the chance. If you want to learn how to sell, understand the psychology of sales and weave it into your sales message.

Jan 02 2019

33mins

Play

Rank #14: 71: Gloria MacDonald Teaches How To Get Leads On LinkedIn...

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Steve Larsen: What's going on everyone, this is Steve Larsen, and you're listening to Secret MLM Hacks radio and I've got a very special interview and a very special guest to bring on today for the show. So go ahead and stay tuned. We'll cue the intro, grab a pen and paper and sit tight. So here's the real mystery. How do real MLMers like us read and cheat and only bug family members and friends. If you wanna grow a profitable home business, how do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives. That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio. Hi, what's going on everyone. Hey, I'm really excited for today. You guys have a very special treat. I have just been so incredibly impressed with this person. I have actually been watching closely, from am distance. Seeing everything that's been going on. You guys know my take, in the MLM space. I truly believe that MLM nowadays is broken for the way we get it. We get it, and it's not set up correctly. Or there's so many things we got to do in order to actually still be successful with it. And it's not an aspect that's really taught by uplines. And that's not something that ... I'm not anti up line, I'm not anti the man. I'm not anti those things. But it's just the reality. And from a distance, I started watching who the who was. Of all the other people who believe the same thing. And there's more ways to do it. And hey, the Internet's here, and why do we use that. Various things. And we ran across this amazing woman. Gloria MacDonald. MacDonald. Gloria MacDonald, and I'm so excited to have her on today. She is an expert, a pro in the MLM space, using LinkedIn, using various tools and things across the internet. Very honored to have her here today. And thank you so much for being here.

GloriaMacDonald: Oh Steven, absolutely my pleasure. I'm thrilled and delighted to be here.

Steve Larsen: This is awesome. Very, very excited. Could you ... You have a lot of success now, right. And you're doing all these great things. And I know you've done things with huge players. Was it always that way?

GloriaMacDonald: Yeah, yeah. I came out of my mother's womb at the age of two. I was three level diamond in Amway. No.

Steve Larsen: You saying you've always been successful, wow.

GloriaMacDonald: Yeah, always. And I've never had any struggles at all, you know. Yeah, right. Let me tell you another story. Let me tell you the true story.

Steve Larsen: Sounds good.

GloriaMacDonald: Yeah. So I started in Amway, in 1979. So right off the top, Steve, and I hate to do this to you, but I have to correct you on something that I've heard you say. With great respect for what you've done. But I heard you say that [inaudible 00:02:43] hasn't changed since the 1990s. And I'm sorry, but it hasn't changed since the 1970s.

Steve Larsen: I will take your correction.

GloriaMacDonald: I don't fault you for not knowing that, because you wouldn't have been around in the 1970s. I was.

Steve Larsen: That's funny.

GloriaMacDonald: So it's mind boggling to me. Because people are still doing today, and network marketing companies today are still teaching and training exactly what I was taught in 1979 before the internet existed. Before personal computers existed. You know, there was no such thing as a personal computer. Cell phones didn't exist. I hate to think about what a dinosaur I am. But none of this stuff existed that exist today, that is so powerful that enables us to build our networking businesses in a much more effective and efficient way. And still, network marketing companies are still teaching, and uplines are still teaching, make your list of a hundred people. [inaudible 00:03:57] market. It's like, good god really? You know? Really. So, I went through all the struggles. I've done everything everyone else has done. Done my list of a hundred people too many times. I was an overachiever. So I did, you know, a hundred and fifty people, or two hundred people.

Steve Larsen: Sure, yeah.

GloriaMacDonald: You know, I-

Steve Larsen: What happened from that? Was there a moment where you're like, wait a second.

GloriaMacDonald: Well, yeah. What happened from that, was just like everybody else. I got so much rejection. And I burned through my one market. And then, especially back when I started, then what on earth what do you do? You couldn't hop on Facebook or LinkedIn, or whatever. Because those things didn't exist. So you had to be out and about, strike up conversations with total strangers in the grocery store. You know.

Steve Larsen: Yeah.

GloriaMacDonald: And really networking meetings like we know them today didn't exist in 1979 either. So it was tough. It was grueling. Anyway, and the interesting thing, what I know now that I didn't know then, was all of that old school technique ... And don't get me wrong. Obviously there have been people who have built huge businesses using all those old school techniques. And that's great, and that's wonderful. But why would we still be using that today?

Steve Larsen: Right.

GloriaMacDonald: When there are far more efficient and effective ways. And the biggest thing about those old school ways, is that they work completely against the way our brains work. They go completely against our human physiology, biology, chemistry, psychology, and you know, our brains job is to keep us safe and protect us. So every time we start to feel any kind of rejection, our brain is literally saying, "Don't go there, don't do that. It's not safe. Rejection's not good. No, no, no, no, no." So why would you put yourself in a position where you're working against your biology, when there are all kinds of ways today where you can work with your biology, and you don't have to ... I mean, literally, you can do rejection-free recruiting. You know that, you're doing it.

Steve Larsen: Yeah. Yeah, yeah. Now, the first time I heard you say that, I was like, dancing up and down, screaming. Because I was like, yes, yes, someone else! Okay, absolutely. You talk about, it's literally against a lot of the way our chemical make up is put together.

GloriaMacDonald: Yeah.

Steve Larsen: Which is true. Could you talk a little bit more about that, and what you mean about that? Because that's fascinating. I'm pretty confident most people have no idea about this.

GloriaMacDonald: Yeah, I mean seriously, the way our brain works, the job our brain is to keep us safe, and conserve energy. That's the primary job of our brain. And it goes back to millions and millions of years of evolutionary psychology, where literally we had to conserve energy in case a tiger or lion jumped out of the jungle at us, and attacked us. We had to be ready to just fight, or flee.

Steve Larsen: Right.

GloriaMacDonald: And so we had to conserve energy, and we had to be very very very aware of what was going on around us to protect us.

Steve Larsen: Yeah.

GloriaMacDonald: And so, even though we're not facing lions and tigers today, in that same way, our brain's job is still to protect us and to conserve energy to keep us safe. And so literally anything that feels uncomfortable to us, the brain recognizes that and says, "No, danger zone, danger zone." It literally tries to shut us down. So rejection's not comfortable for anybody, unless you work really, really, really hard against your brain. But the problem is, the vast, vast, vast majority of people just can't do it. They physically can not do it. They physically cannot re-wire their brain to go against human biology. And they can't re-wire their brain to say, "Nope, doesn't matter. I don't care about being safe." Because we need to be safe. So yeah, it goes against-

Steve Larsen: I mean, you're literally saying that MLM is going against the way our bodies are built. What do you doing different? When did you realize that, and the new thing you learn. Like, oh my gosh, there's this whole other way. I don't need to be doing it this way. How do I become more in harmony with my body, and the way my body is made up to be successful in MLM?

GloriaMacDonald: Great question. It was just within the last four or five years, that I had this huge uh huh, as I studied the brain more and more. And I studied the brain a lot, because it's fascinating, I believe. It's really important to understand how the human brain and the human body work to be successful, and to understand what's going on in your prospects brain. Because it's not just you, it's your prospect, right.

Steve Larsen: Right.

GloriaMacDonald: Your prospect brain is going through the same thing, and it's saying, "No, no, no, no. This doesn't sound like I'm going to be good at this. This doesn't sound like I'm going to succeed at this." So their brain is taking that too, because their brain's job is to make sure they don't fail. So yeah, it's just over the past four or five years I've really started understanding a whole lot more about how the brain worked. It's like, oh my gosh. Wow, all this prospecting and recruiting stuff the way I've been taught over the last 35 years really doesn't work with the brain. I mean, I knew it was tough. I knew it was tough for the vast majority of people. And I knew that somehow or other, I just trudged forward and did it. But I knew most people couldn't. But I didn't understand exactly why. I thought, well people just don't have enough stick to it ness. They just don't, all the stuff we heard. Their Why isn't big enough. Oh, you know. They just don't have enough guts, whatever it is. But it's much, much, much more scientific than that.

Steve Larsen: It's not just that.

GloriaMacDonald: Pardon?

Steve Larsen: It's usually not just, hey I'm lazy. I don't really want success.

GloriaMacDonald: Yeah.

Steve Larsen: [inaudible 00:10:41].

GloriaMacDonald: Exactly, exactly. And then it was really just in the last two years, that I figured out the technology piece of okay. So, you know, it was two years ago I heard about this attraction marketing thing. But okay, what's that. That sounds kind of interesting. And realized, my gosh, traction marketing, the beauty of traction marketing is that it's not working perfectly with the brand. That's why it works. Because it takes out the whole rejection thing. And then you know, I started mucking around on Facebook, and had some initial success. But then Facebook algorithms changed and started going crazy and stuff like that. So my ads weren't working, and all that kind of stuff.

Steve Larsen: Thank you, Zuckerberg.

GloriaMacDonald: Pardon?

Steve Larsen: Thank you, Zuckerberg.

GloriaMacDonald: Yes, exactly, yeah. And again, not to say that there aren't people out there that aren't having success with Facebook ads. But I think it's extremely. So Steven, if any of your listeners are listening today, and who are listening today are actually just trying to start off with Facebook ads, I think the message people need to hear, are look. If you're just starting off today, it's going to cost you a wack load of money if you don't already have a huge following.

Steve Larsen: Yeah.

GloriaMacDonald: So the people who are making Facebook ads work, are the people that started four, five years ago, and already had followings of 50 thousand, 60 thousand, whatever. Before all the algorithms started changing like crazy. And even they are experiencing an increase in advertising cost. But it still is worth it to them. But I think it's really tough for the person that's starting out today. So I just thought, this is not a recipe for success. So I started fooling around on LinkedIn. And it was like, oh my gosh.

Steve Larsen: Now, what made you choose LinkedIn? If I could just interrupt you. Sorry about that. I mean, LinkedIn is usually not the place people think of, you know. What made you go there?

GloriaMacDonald: Well, I'd had a presence on LinkedIn from a previous business. Not much. I had, oh I don't know, a thousand, 12 hundred connections on LinkedIn. I fooled around with Linkedin a little bit, but not in the same way at all. And I don't know, Twitter, I thought, really? How much can you do with a hundred and twenty four characters, or whatever it was at that point. Because it was [inaudible 00:13:16] than it is now.

Steve Larsen: I think we're grounded at 180 now.

GloriaMacDonald: Yeah. And Twitter's just not my thing. And again, there are people making money on Twitter. They are. Not me. And I fooled around a little bit with Instagram, but I couldn't figure out how Instagram was going to work for me. And again, people are making money on Instagram, but that's not the platform I cracked. So I just, I don't know. LinkedIn just made sense to me, it felt comfortable to me. And when I thought about it, I thought, wait a second. LinkedIn is where a whole bunch of professionals are. And in fact, the average LinkedIn user has twice the buying power that the average online user. So it's a more professional ... I say LinkedIn really isn't a social media platform. It's really a business platform. So the beauty of LinkedIn is that you can get right down to business.

Steve Larsen: You don't expect that.

GloriaMacDonald: Yeah, you don't have to be what I call fake social. You know.

Steve Larsen: That's awesome.

GloriaMacDonald: So yeah.

Steve Larsen: That's awesome. So you went, oh man, something's messed up there. Eventually, you left the tactics. And just so everyone's clear, we're not bashing on any MLM, just the actual tactics. They're so weird. And you go, you're like, what about this LinkedIn thing. What made LinkedIn work so well? I tell you what, if I see someone else posting on social media of them, a selfie in a gym. You know, saying, "I'm working from home today." And you're like, you just started this. You know, it can get a little frustrating. How is your approach so different so that we're not offending those parts of the brain. We're actually attracting people the right way.

GloriaMacDonald: Yeah, great question. So first of all, it starts with really targeting people you know who are already open and interested in what you have to offer. It's not just the old three foot rule, anybody who comes within three feet. Or anybody who calls, or anybody who breathes. You know ...

Steve Larsen: [inaudible 00:15:34].

GloriaMacDonald: Yeah, yeah. It's not that. It's really understanding who your target market is, and figuring out how to exactly find them. This is true for any platform. It doesn't matter whether it's LinkedIn, or Facebook, whatever. The whole basis of being able to work with the brain, is knowing who's already open to and interested in what you have to offer. And then being able to have highly targeted messages to those people. So that when you actually end up on the phone with them, or in a zoom call with them or whatever, you're not going to get any rejection. So I say to people, look, my day is filled with conversations like you and I have right now. When I'm talking to people who are already totally sold on network marketing, they already believe in that. They struggled. The vast majority of them struggled. And they feel like, oh they can just figure out the secret. If I could just get the one thing to work, then I'd be a millionaire. As you and I both know, it's not that easy. Nothing is that easy, it's a business, and you have to treat it like a business. It doesn't mean 100 percent of people are going to buy from you, or join your team. But there's no rejection. There's no beating your head against the wall trying to talk someone into the idea that network marketing isn't a scam or a pyramid scheme or whatever. So it works with the brain. And you know, there are millions and millions and millions, and millions and millions and millions of network marketers on LinkedIn, but they're not using it.

Steve Larsen: So they're sold on the concept of network marketing, they just don't know how to apply it anymore. Especially in today's internet saturated world. Everyone's far more shut off a little bit, and ... So how do you ... When do you know that you're ... Because here's how I imagine it, right. Someone comes in, and you kind of start sizing them up. Not to say you skip the relationship, which you don't obviously. But you're sizing them up, and trying to see, hey, is this person someone I can attract to me, in starting up a conversation. What are the signs that you know you're taking to somebody who's already in an MLM, who's already ... Without being, feeling like you're being pushy?

GloriaMacDonald: Well for me, it's really simple. They have it on their LinkedIn profile.

Steve Larsen: Got you.

GloriaMacDonald: So I target them because they said on their LinkedIn profile, that they're with ABC company. Or they've got the words Network Marketing in the profile, whatever. So it is very easy to find network marketers on LinkedIn. It's a piece of cake to find network marketers on LinkedIn. And the beauty of what I teach, Steven, is it's free. Now, people say, oh you can't scale when it's free. And there is a certain amount of truth to that. But only a certain amount. And you know, my whole goal is to help people make money. Because as you and I know, there's so many people that, they've got a dream. They want to be able to send their kids to college. They want to be able to take vacations. They want to be able to pay off their debt. They want to be able to take care of their aging parents, whatever their dream is. And they can see that it's worked for other people in network marketing. But it hasn't worked for them yet. So I want to help people make money. So I am all about ... Sure, you can go spend a hundred thousand dollars a month on Facebook ads, if you've got the deep pockets. But how many people do, you know. So I'm all about starting right where the person's at, and helping them right where they're at. So if you don't have deep pockets, if you're struggling to make ends meet, and you really want to build your network marketing business, then you can start off absolutely for free on LinkedIn. You don't even have to pay for a LinkedIn subscription. And you know, I'm into this now ... Well, it'll be 11 months that I launched my first LinkedIn thing. So I started one thing that I launched in August last year. So right now, I'm going to do it right around, say the 20th or so, of August. So I'm 11 months into this, and I have not paid a dime for LinkedIn advertising. Not a dime. And I've made multiple six figures in the last 11 months.

Steve Larsen: That's amazing.

GloriaMacDonald: All on Linkedin.

Steve Larsen: That's fascinating. Now, is there things that you got to be aware of? I know on Facebook you got to be aware of a few things with [inaudible 00:20:28] marketing, and MLM on Facebook. Is LinkedIn the same?

GloriaMacDonald: No, LinkedIn is open to you just using the words network marketing, MLM. They're absolutely open to it, it's a business platform, and people are there to talk about business. And network marketing is a business. So, you know.

Steve Larsen: That's awesome.

GloriaMacDonald: Yeah. And, I will say, Steven, that one of the things I see all the time, and it drives me bonkers, is ... And I even see this with people who are trainers. Network marketing trainers. And they've got training programs on LinkedIn. And what they're doing, is they're teaching people how to do Facebook on Linkedin. It's like, no, no, no, no, no, no, no.

Steve Larsen: Different platform.

GloriaMacDonald: Yeah, it's a different platform. It's a business platform. In fact, just yesterday, I was having a conversation with somebody, and she was sending messages to connections on LinkedIn. She said, "But nobody's messaging me back." And I said, "They don't." They don't. This is not Facebook, it's not about being fake social. It's not about being, oh how's your day going today? Oh, you know, here's the color of my new toenail polish. Oh, this is what I had for lunch. No, this is business. This is not about having, you know, just mindless dribble conversations on messenger.

Steve Larsen: Oh, thank you.

GloriaMacDonald: Yeah. Stop it, guys. Stop it. And it drives me bananas when I see people putting all the motivational inspirational quotes up on LinkedIn. Now, I am all about motivation and inspiration. I'm all about it. So here's the analogy I use. If you were an accountant, and you're going in to meet a prospective client, would you go in with a binder full of motivational, inspirational quotes to show your new perspective client? No!

Steve Larsen: If they were a poster store, maybe.

GloriaMacDonald: Yeah, but no, you're an accountant.

Steve Larsen: Yeah, no.

GloriaMacDonald: You're going to go in with a photo album of your family and what they did last weekend, or the picnic you had. It's like, no, guys. This is business. This is not Facebook. And I see network marketers doing it all the time. It's like, stop it.

Steve Larsen: Yeah, it comes off kind of weird. I heard somebody say, you got to match the content with the context of the platform. So it's like-

GloriaMacDonald: Yeah.

Steve Larsen: Totally, totally different feel on LinkedIn. That's not what that's for.

GloriaMacDonald: Yeah, absolutely.

Steve Larsen: So let's say you identify somebody. How do you approach that person on LinkedIn, without coming across like that? You said, they're not going to message you back. But how do you get their attention?

GloriaMacDonald: Well, I always lead with value. It's all about leading with value, it's literally about attracting people to you, because they're really interested in what you have to offer. So I send people an invitation to connect. Very simply, you don't have many characters anyway, you're limited to 300, and you can't put links in the initial message. So I send invitations saying, "Hey, I see you're with ABC company, I'd love to connect with you. Looking forward to it, thanks, Gloria." Super simple, right.

Steve Larsen: Yeah.

GloriaMacDonald: Right. And then when they connect with me, I send them a message saying, "Hey, thanks for connecting," I don't remember the exact wording, but it's something like, "I've found LinkedIn to be a super powerful place to build network marketing business. And here's a link to my free guide for four steps to power prospecting on LinkedIn."

Steve Larsen: Cool. So you give them some value, and you know you're talking to an MLMer, a network-

GloriaMacDonald: Exactly.

Steve Larsen: Wow.

GloriaMacDonald: Yep. So it's all about [inaudible 00:24:26], just like you're doing, Steven.

Steve Larsen: Yeah. Now so, you go, you leave them with value. And what are two steps you tell anybody. The first two things you need to go do in order to get started?

GloriaMacDonald: Yeah, the first thing is to set up your LinkedIn profile very, very differently than what you ever thought. So most people think of LinkedIn as really an online listing. Get rid of all that crap. Use LinkedIn ... Use your profile page as a sales and marketing machine. So I literally have sales coming in, seven days a week, while I'm sleeping. While I'm doing other things, you know. Because it's all automated. Now at the end of the day, you have to talk to people. Sure, you can do things to get people really, really qualified, which is what I highly recommend, that you keep qualifying, qualifying, qualifying. So that you're only speaking to people who have raised their hand multiple times, saying, "Yes, I'm interested, yes I'm interested, Yes I'm interested." And then, at that point, you get on the phone or zoom with them, or whatever, and talk to them about your opportunity. But it's all about using automation to pre-qualify people, so you're not wasting time talking to people who aren't open to, and interested in what you have to offer. So you really are only doing rejection-free prospecting and recruiting. So take everything off your profile page that has anything to do with where you worked, what year you worked there, blah, blah, blah, blah, blah. And just because the LinkedIn field might say company name, you don't have to put company name in there. I put the title of one of my [inaudible 00:26:24] in there.

Steve Larsen: Oh, I love it.

GloriaMacDonald: Yeah, I put four steps to power prospecting. Free gift. You know, that's the company name. Location, we don't care about location. We're-

Steve Larsen: Internet.

GloriaMacDonald: Yeah, internet. It's the internet.

Steve Larsen: Everywhere.

GloriaMacDonald: Yeah. You know? So, just because it says location, doesn't mean you have to put location in there. Put a link, put a link to where they can get the [inaudible 00:26:51] or put a link to your online calendar, or whatever it is. But give people a way to connect with you. Now, links on your profile page on Linkedin, are not live. You have to copy and paste them. You know, LinkedIn, like everything else, is trying to keep people on the platform. But that's okay. I still put, "Copy and paste this link." And yeah, so use your profile page as a sales and marketing tool. And I would also say, don't put anything on your profile page about your network marketing company.

Steve Larsen: Amen, oh my gosh, amen.

GloriaMacDonald: Yup, take all that stuff off there, and lead with value. So, what is it that you have to offer your target audience, free information that will help your target audience with whatever their paying points are.

Steve Larsen: Wow. Okay, okay. So step one, drastically treat that profile page completely different from most likely pretty much all of us are. Not totally different though.

GloriaMacDonald: [inaudible 00:28:05].

Steve Larsen: And two, what would be the second thing you'd have people go do?

GloriaMacDonald: Then, be very targeted in terms of who you are inviting to connect with you. And who's invitations, when people send you an invitation to connect with them. I only accept invitations from people who are in my specific target market. I do not accept invitations from people who are not in my target market.

Steve Larsen: I accept everybody. Uh-oh.

GloriaMacDonald: Yeah, I wouldn't do that.

Steve Larsen: I don't even get on it that much. I'm totally going to get on this thing now.

GloriaMacDonald: Yeah, well you better, Steven.

Steve Larsen: Yeah, that's awesome.

GloriaMacDonald: I mean, seriously. Linkedin is an absolutely untapped gold mine for network marketers. It's an untapped gold mine.

Steve Larsen: Wow. Okay, okay, profile. Step two, get real targeted on who you allow, and don't allow. And who you're going for, and don't go for.

GloriaMacDonald: Yeah.

Steve Larsen: And then step three, is probably go buy your course, yeah?

GloriaMacDonald: Yeah, yeah. Yeah, you could do that.

Steve Larsen: I appreciate you being on here and sharing everything. Everyone, you said it's GloriaMacDonald.com? Go to?

GloriaMacDonald: Yes. Yeah, so M-A-C for MacDonald. Gloria MacDonald dot com. Or you can find me on LinkedIn. Gloria MacDonald. And I'm in Toronto, Canada. But Gloria MacDonald. Or on Facebook, Gloria MacDonald.

Steve Larsen: Oh my gosh. Well, we appreciate you taking the time. This has been absolutely amazing. And frankly, this is the kind of stuff I just feel like, no one really ... You know, this is disruptive information, everybody. I hope that you take time to sit down and actually re-listen to this, and write down the steps she just said. Because that's very powerful, and come back. You owe Gloria a huge testimonial when you made your millions, as well.

GloriaMacDonald: Thanks, Steven. It was great to be here with you today.

Steve Larsen: Absolutely. Thank you so much. Oh, isn't Gloria awesome? You can't learn that stuff anywhere else. Hey, kick a thank you over to Gloria, and check out Secret MLM hacks, by going to Gloria is awesome dot com. Again, that's Gloria is awesome dot com.

Sep 01 2018

30mins

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Rank #15: 60: How I Chose My MLM...

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What's going on guys? Hey, been just flying a million miles a minute, which is always standard, so everything is normal for me anyway. It's been a while since I've taken any of your questions and tossed them on here. I've got a question here from Steve Peck. Thank you much, Steve. First of all, great name. Second of all, I love the question, so I thought I'd drop it in right here.

Steve Peck: Hey Steve. This is Steve Peck, and I have a question. How do you pick the MLM to get involved with? Thanks.

Steve Larsen: First off, thank you so much, Steve. Appreciate the question. Second of all, if you guys have a question you guys want to drop on here, I love answering questions like this. I think it's a lot of fun. Hey, great, great question. First off, I just want to just come out and tell everyone, look, if you like your MLM, awesome. Please don't get discouraged or think that I'm trying to influence you to do something else. Please also note, I'm not trying to say this kind of stuff to try and recruit people into my own or whatever it is. Anyway, it's fun, I just recruited a really big player yesterday, which was a lot of fun. I want you to know what I look for and why I chose the MLM that I did. I'm still not going to tell you the one that I'm in. I tell people the MLM I'm in when they start applying to join my downline. You know what I mean? Anyway, so here's some things that I look at. First off, let's look at how other industries work. Now, what MLM should I join? First of all, let's ask the question, let's act like we're in a totally different industry. Let's say we're in a brick-and-mortar business, or a different kind of internet business, or whatever. The first thing that I would probably ask is, where is a hot market? Where is a hot market? Meaning, I'm not trying to come up with the idea of what to sell. I'm not trying to come up with an idea of, "Hey, let me go force all these people to try and buy my thing." What I'm doing is I'm looking to see where the hot rabid buyers, the irrational buyers, the buyers that are fanatics, the ones that go nuts and like, "Hey, yes, I've got to ... " Do you know what I mean? It's the irrational. I'm trying to find those places in the market. Then, when I know that there is one, all I do is I ask them what they want and I give them what they ask for. Now, that's a very different approach than what a lot of people do inside of MLM, but it's what I did for my MLM. I started look around, and there's some criteria of things that I was looking for, and I'll walk through that criteria here real quick. First off, what I do is, you've got to understand that most people go choose an MLM because of the product. Now, that's awesome. That's awesome, but first of all, I like to ask the question, "Who's going to be buying it? Are there a lot of them? Are they irrational about the thing that I'm selling?" If it's something that I have to walk around and convince a ton of people on, if it's something I have to walk around and there's a ton of education involved in the selling of the product, I tend to shy away from that kind of MLM. It doesn't matter really what the product is. What matters is that you are selling to rabid buyers. I would take that above any number of massive email marketing list. I would take that over anything, you guys, a rabid group of buyers, a hot, hot, hot market. So, for that reason ... I mean, honestly, I don't really care what the product is a lot of time. I care that it sells. I care that it sells, and I care that people are rabid over it, I mean, irrational. Not just that they like it, not just that when you show the product they're like, "Oh, that's cool," meaning they have to have it, they are going crazy for it, and they cannot stand to be without it. Do you know what I mean? That kind of fanaticism. What I do is I look around, and I look. I chose the MLM I chose for very specific reasons. I'm going to walk you through some of those reasons here, and I'll show you some of my criteria for choosing an MLM. Understand that it's just my own personal own, and yours might be a little bit different. That's fine. This is what I did though when I started looking for an MLM to join back in the day. I started looking around, and I was like, "Okay. First off, how would I treat this if I was not an MLM, if I was inside a big business that ... " Why am I asking that? Because that's my history, that's my past, that's where I came from. I came from a spot of selling other people's products online, and there are patterns to the top sellers. There are patterns to the top buyers. There are patterns all throughout. So, why would I not try to choose an MLM that comes nearest to those patterns and choose that one? Does that make sense? That's what I did, and that's the MLM that I joined. Here's some of the patterns that I looked for. Number one, the product has got to be somewhat high ticket. We're talking MLM here. This is very, very akin to affiliate marketing, meaning I go sell a product for somebody else and I get a little bit of a cut. Now, obviously you make more money if you own the entire product, but I love MLM because all of the fulfillment is done for me. There's a lot of things that are already done for me, that they take care of a lot of the business side of stuff. All I got to go do is to go sell the thing, and that's super easy. That's why I love the MLM game so much. Obviously the possibility of additional sources of revenue, passive income, all that, obviously those are all huge benefits to being an MLM, building up a big team, building up a big network, helping others have success. Those are all big benefits of being in it. The industry that is very, very close ... I don't know if I want to say closest, but in my mind, it kind of is, is the affiliate marketing, the internet affiliate marketing industry meaning they sell other people's products and they get a little bit of a cut. What I wanted to do is I wanted to choose something that was slightly more high ticket, meaning if I'm just selling a $20 thing, what do you get? In my MLM, the starting commission is 20%, which is awesome. That's the starting commission. It goes way higher from that. It's awesome. That's the reason I chose it is because the commissions were higher. If I'm getting paid peanuts, I have a huge issue with that. One of the other things that I chose as I chose an MLM where I was getting ... Let's say I sold a dollar worth of stuff, the full dollar is commissionable. I hate that game where they're like, "Well, only 60% of what you sell is commissionable volume." It's like, "Are you joking? I found you a customer. That's stupid." I chose an MLM that was dollar for dollar commissionable volume, which is huge by the way. That's amazing. Not many MLMs do that. I chose an MLM that does that. I chose an MLM that's a supplement. Why? Because it's recurring. People buy it over and over and over. They stay on it month after month after month after month, meaning it's not just a one and done thing. I might sell something for 120 bucks or whatever price, but they stay on it for at least probably five to seven months. All I've got to do is continue to educate them to help them understand why they should stay on longer than that. That's why they expect follow-up sales. They expect to be buying it frequently. They expect, they expect. I've given the analogy before, it's kind of like me going and buying milk and bread at the store. Those are no-duh buying experiences. You do not have to ... You don't see a salesman standing next to bread and eggs, you don't. Those are no-duh buying experiences. I wanted to choose an MLM that was a no-duh buying experience, like, "Oh, yeah. Obviously, I can see why I would spend money on this very easily." There's not a lot of sales copy that has to be written. There's not tons of sale ... Do you know what I mean? I chose an MLM that was like that. I chose a supplement for that very reason to go through and help people ... Again, please understand, put some thick skin on with this. If you're like, "Stephen, I love my MLM," that's great. Then stay in it. That's not what I'm saying. What I'm saying is, this is the criteria that I went through to choose my MLM. After seeing what sells really hard on the internet, seeing what sells really, really easy on there, seeing what's selling, that's why I chose what I did. There was a lot of thought that went into it. This was not like a ... I don't know, "Let me just come up with something, let me just find some ... " I did do that one time. I was like, "Let me just find something." It was funny because I didn't have ... I loved the product, but I just didn't like selling it. Do you know what I mean? It's not just about the product. It isn't. It's not just about ... it's your ability to sell it. It is your ability to market it. One of my favorite quotes ... If you guys have been on the Secret MLM Hacks web class, I go through this and we talk about this. One of my favorite quotes ever is, "There is no relationship between being good and getting paid. There's no relationship between being good and getting paid." You could have the absolute best product and make zero dollars. I'm sure you've experienced that. I have. We all have. You could have the absolute best product and make nothing. You could be the absolute best at your script and make nothing. You could be the absolute best at recruiting people and really make barely nothing. Why? Because there's no relationship between being good and getting paid. As I started looking around at these different MLMs, I started looking around and seeing what was out there currently in the marketplace, it was very important for me to apply the second part of this quote, which was this, "There's no relationship between being good and getting paid. However, there is a huge relationship between being good at marketing and getting paid." So, I went around and I found an MLM. I dug, guys. I looked around. I did not choose an MLM for quite some time because I was looking actively at the MLM that would fit the model that I am in, that I love, that I know I can sell, that I know I can market. There is a massive difference between sales and marketing, a huge one. When I learned the difference between selling and marketing, my wallet got a lot fatter. Again, we go over this a little bit on the web class as well. By the way, if you have not joined us on the web class, I would love to have you guys, by the way. It's at secretmlmhacks.com. There's my soft pitch. There we go. I did it, the dirty. There it is. What we do is we go through, we talk a little bit about the difference between sales and marketing. Sales, that's what I was doing when I was a door-to-door salesman. I would walk up and I would knock on someone's door, and I was face-to-face with them, and I was pitching them, and I was selling them on buying my thing. That's selling. Selling is what happens face-to-face. Marketing is how you get them to your face. Does that make sense? Selling is what happens face-to-face, door-to-door salesman, used car salesman. Marketing is how you get them to your face. That's the area that a lot of MLM does not go through, it does not talk about. I know that that is an upper hand that I have, that my team has, because I teach them how to market not just sell. The script that gets handed off to a lot of downlines, most the time, that is a sales script. The only piece of marketing that is traditionally taught in MLM is, "Give me a list of your contacts." That's why this podcast exists is because I am trying to help show other marketing tactics and strategies in the MLM space how I actually do what I do. Guys, we're about to cross 150 people asking to join my downline with no ad spend. They're applying and asking. That's ridiculous. Tell me another industry where that ... tell me another MLM, tell me another guy that does that. I don't know of one. Maybe there are, but I literally turn people away. It's an actual application process. Why? What I'm looking for is, "Does this person, A, know how to market? B, are they willing to learn how to market?" That's the major thing I'm looking through when I look at their application. If I feel like the answer is no to one of those two, I say no to them. I say, "Sorry, I don't do this in the traditional method." I wanted to be able to say that kind of stuff. So, as far as criteria that I use to pick my MLM, to actually choose my MLM, number one, I was telling you the product needed to be somewhat high ticket. That means I only needed to sell a couple of them to make a really big dent in my wallet each month. It needed to be a recurring ... there's potential for recurring payments, potential for recurring ... Anyway, I think that makes sense. There's potential to be able to spend more, and more, and more, and more, and more, and more money. Not just the first sale, beyond the first sale. There's recurring revenue, recurring payments, continuity behind it. So, high ticket, some continuity. For me, that was easy to do that in the supplement space. Some of the things I do are supplement, but we also sell other things besides supplements though. It's really the fascinating MLM. Then the third thing that I looked for is that I wanted to be able to sell and market how I wanted to. I hate when MLMs put restrictions on how you can sell stuff. It's the dumbest thing on the planet. Someone reached out to me again the other day, and they were like, "Well, my MLM won't let me sell how I want to." I was like, "Seriously? Seriously? You love being a part of that?" Again, I'm not making fun of it. If you guys are all about it, that's awesome. Super cool. Great. I will not stand for that though. So, I was like, "You might need to find a different MLM." Sales tactics, especially marketing, sales tactics don't change that often. Marketing tactics change a lot though. Selling on the internet, that's what I do. If I can't find an MLM that will let me do my strength, why would I ever join them? So, I got really passionate about that one topic. I got really passionate about finding an MLM that let me do that. Here's the problem. This is why I get passionate about this. This is why I get so fiery about this topic. Think about this, in the past ... I don't know if you guys have ever tried to sell your product online or ever on a Facebook ad. A lot of MLMs freak out over that. They go nuts, like, "What? No, you can't sell it online." They try to control a lot of stuff. It's like you have to be a certain personality type to sell how they want you to sell. I was like, "I don't really want to sell how my MLM's telling me to sell. You're telling me that I would get kicked out for running a Facebook ad in your favor? That's stupid." I was flat-out like, "That's dumb. That's dumb. I hate that." I was talking to the CEO of this MLM before I ever joined, and I had the very unique experience of doing that before I joined. I said, "I'll you why so many people who sell on the internet will not join an MLM." He goes, "Really? Why?" I said, "Because what ends up happening is, if I go build something like a sales funnel that's supposed to sell supplements ... Let's say I'm going to go sell your supplements, sir. I go sell your supplement on the internet, and I build a sales funnel. I know that this sales funnel is the sales funnel that pulls in 17 grand a day for one of my buddies. I know that this sales funnel is the supplement funnel that turns in $100,000 a day for these companies. You're saying that I can't go build that thing. Why on earth would you not want that kind of sales volume? That's the kind of stuff I do. I love to be able to build that and duplicate it for my team. In a single click, I'll give them the entire sales funnel after I prove that thing out. Then I'll give it to all of them, and they'll have that kind of marketing arm now also rather than just go talk to people on the street or in malls and hotel lobbies." I'm not making fun of that if you're like crazy good at it, but man, things evolve. I said, "Here's the reason why though, I can go build those kinds of thing. I've built those things before. I've built them for many other big people, but I can't take your product and go put it on the internet because I'll get in trouble." He goes, "Here's what's different about my MLM, man, I've got this thing." I won't tell you the name of it, because I don't want you guys to go look it up. He's like, "I got this thing, and it's in writing. I don't care how my MLMers sell." I was like, "Really? You're like the first one I've heard that says that." He's like, "Yeah, I don't care how they sell. As long as they don't drop a certain price point and they're not lying, who cares? Why would I control that?" I was like, "Oh." I think I saw a halo appear above his head, and there was a light in the room, and things around him got all dark, and I was like, "This is the guy." He goes, "I don't care how you sell, just represent it well. Who cares? I don't care if you sell it on the internet. I don't care if you sell it face-to-face. However you want to sell it, you sell it. It's still a commission." I was like, "Oh my gosh, thank you. First of all, breath of fresh air. Second of all ... " Again, I'm not pitching anybody that ... I understand some of you guys will reach out and ask after this. This is the reason, this very specific reason. I was very, very careful on how I chose an MLM and what criteria I used to choose an MLM. I said, "Okay, well here's the other issue, here's the other issue is ... " Steve, thanks for bringing up this question, man, because this brings up some big topics inside the MLM space, some big technical issues in the MLM space that no one's really solved and we're the first ones to do it. I've been really, really proud of it. What I've been doing is, I told him, I said, "Here's the other major reason why a lot of people who know how to sell on the internet will not sell in MLM. They won't join an MLM." He goes, "Okay, I'm listening." I said, "Here's the reason. If I go run a Facebook ad and I have my own webpage up, let's say you guys have a store like you've built something in WordPress." If you have no idea what I'm talking about, that's fine. That's fine. Let's say that somehow though, you're selling your product online. What you would have to do traditionally is after the sale gets sold, after you collect the sale, you'd have to turn back around and go buy it again on your corporate website in that person's name with that person's shipping address with that person's information, which sucks. It's terrible. It means every sale, there is so much touch. There's a lot of high touch that's done. There's so much that you have to do for that individual. It's an awful game. I have buddies that would go and they'd build these sales funnels, and they'd be selling their products online. Then they'd just go take this massive Excel sheet, and they'd either have to go sell it and make this really special agreement with their ... They go take this Excel sheet and they'd have to go make this special agreement with their MLM or whatever, or they'd have to turn around and manually by hand, they'd go in and put in all of those orders in those people's names with their shipping addresses and they'd have to go re-buy it. Well, by that time, you've already paid for credit card processing twice. It cuts down how much money they actually make. Therefore, it really puts a massive damper in why you'd ever, ever do any kind of product sales with an MLM online. I was explaining this to him and he was like, "Huh. How do we fix that?" It was funny, because I was sitting there in the room with him, I was sitting there in the room with him and I had this idea come to my head. I was like, "If we did this one thing," and I'm not going to tell what it is though, I said, "If we can fix this one thing, this one area ... All it would take a little bit of tech stuff on your side at the beginning, but what it would do is it would allow me to sell my product through my own funnels and it would go to you guys. The money would go to you guys. It would just credit my account with the sale, with the commission." We drew this out, and it was this cool plan. I hit my head, and I started drawing and I got in the zone and it was really, really awesome. What ended up happening was, he goes, "Okay. This is cool." I'm really pumped because ... This is me just celebrating a big achievement, guys, because they just came out with the beta of that solution. Now what it means is I can go sell like these other massive supplement funnels, these massive guys I'd go build for. They'd be bringing in millions of dollars. In the past, I couldn't do that kind of thing in an MLM, because I'd have to do this two-step thing. I even knew guys who would hire VAs to buy again the product in that person's name on the corporate website after they got the purchase in their own funnel. Does this make sense? I was like, "This is so stupid, you guys. Why has the MLM Industry not caught up with the fact of what a funnel is, and why does everyone care how it gets sold?" I know some people are not going to like the fact I'm saying that. I totally understand. I know some people are going to be really, really against what I just said. If you know something sells well, why on earth would you hinder that process and you know how it sells well? Here's really the two big issues. When I was choosing my MLM, I wanted to know, first of all, what was already selling in the market. I didn't give a crap about what the product was for a while. I wanted to know what is already selling in the market not including MLM products. What are people ferocious over? Now, let me find an MLM with a product that is nearest to that so I know it sells well. I need to know what is selling and how it's selling. Those are the only two questions that I care about. What is currently selling in the marketplace with rampant buyers, irrational purchasers? Then how is it selling? How are they getting those people in front of them? Is it really just through friends and family? How is everyone else buying it who is not an MLM? Are they doing it through retail? Are they buying offline? If you know what those are, why would you ever hinder that process? I don't know. That's part of the issue. That's what I went through and I talked with about these guys. I was like, "Look, fix this one problem right here, and I have an army of funnel builders who are wanting to sell this thing." Guys, I'm excited. It's the reason I'm so passionate about it. I think we're the first MLM ever in history to do this. We're the first team. My team is the one doing it. I'm the one beta testing it. If this works, I don't care if my team doesn't know how to build funnels, I will build it for them and I give it to them. Now, they have this whole sales arm. Now, I focus heavily on the recruiting side, and now we're also just cranking, killing, just crushing on the product sales side. How exciting is that? It means I'm not walking around selling the product. One more story, one more story real quick. I know this is a long episode, but just bear with me. One more story to illustrate the point. When I was doing door-to-door sales, I was driving down the street and I was looking around. I was in a little bit of a sales slump. I was a good salesman. I was one of the top guys almost every time. Telemarketing, I was one of the leaders on the floor. I had a team behind me that I was training. When I was doing door-to-doors sales, I was very good. I was the number two first year seller. The reason I wasn't number one is because the guy came out two months ahead of me. He had such a ridiculous lead, but I did really well in sales. I was in the middle of a slump though. We're driving out to our areas and we're on the highway. I remember the clear blue-sky day. There was some clouds in the sky. Temperature was warm. It was going to get hot that day. Clear, clear sky, and it was a beautiful day, guys, beautiful day. Mountain all around us, and I was selling pest control. We're driving out to this area, and what I was doing is I was complaining in my head. I was complaining. There's no other way to say it. I was ticked. I was like, "This is stupid." I was like, "Are you kidding me." I was trying to control my emotions, but I wasn't. I was in a little bit of a slump, and I was carrying that emotion with me on the doors and I wasn't doing well. I learned a lot of lessons from that personally. I grew a lot from that personally. As we were driving out, I'm looking up and I'm seeing these billboards on the side of the road. These billboards are on the side of the road, and I had this thought. I will never forget where we were on the road. I will never forget where I was sitting. I will never forget this moment, because it was one the sparks that changed my life and how I approach MLM. I was sitting and I was looking. I wasn't in MLM at the time, and I was looking at these billboards. I looked up at the billboards, and I thought, "Gosh, this is so stupid. I'm waking up every single day as a door-to-door salesman trying to convince people to buy something who were not thinking about buying something today, but people who are calling these billboards are getting laydown sales. People who are calling these billboards are asking to be sold." So, what I did is I started putting these classified on the internet. Have you heard of like Craigslist, things like that? I just started putting our service, our product on Craigslist. I put it on Craigslist, and I started getting all these phone sales, all these laydown sales. I think I've told you guys this story before, but I hope it really hits home with what I'm telling you about how I chose my MLM. I started getting all these phone sales and all these laydown sales, and these were individuals who wanted to be sold, who wanted my product, who wanted more information. I wasn't bugging him and bothering him in the middle of the day. Are you getting a little bit of the ah-ha? What ended up happening is I started realizing, I said, "Wait a second. For every product, most products out there, for pretty much every product, there are people who are already trying to purchase this thing. They just don't know about my product. I'm going to stop walking up to random people in hotel lobbies." I wasn't doing that anyway but, "I'm not going to do that. I'm not going to do ... " What I started doing is when ... Yes, the product matters, but what is more important is matching an MLM to whatever is currently exploding in the marketplace, meaning if you're trying to be in the Health Industry and you want to find a health MLM, you go find whatever supplement, or program, or whatever it is has the most rampant, ridiculous purchasers, then choose the MLM off that. If you know how they're buying ... Now you know what they're buying, you've got to figure out how they're buying it now. Are they buying it on the internet? Are they buying it right off of TV ads? I don't know. Go figure that out. Then you match that way. So, I chose my MLM very, very strategically. I said no to a lot of MLMs. They all wanted my stuff. I understand why they wanted it, but I chose, first off ... I was like, "I'm going to do supplements so there's recurring billing. I'm going to do something more high ticket so that there's higher margins for me. I'm going to choose something so the starting commission is 20%. I'm going to choose something that will let me sell online the way that I know how to blow the gates open with funnels." This is the first MLM, and I think I'm the first team, to really be able to do that and integrate directly into a corporate's software so that when we sell stuff ... We're still in the beta testing, but we're doing it. We know clearly where we're going with it. Now what's kind of cool is that when people join my team, what I do is I've got this members area that walks them through a lot of the training, how I would do stuff. Then it walks them through the actual funnel side. It's like, "Hey, if you don't know how to build them, that's okay. Click here. I have a pre-made one for you, and it sells this product in our MLM really well with these kind of ads, with this kind of average cart value typically. Usually, start with this kind of ... " Do you know what I mean? What other MLM gives you that kind of upper hand? I don't know. That's the reason I get so ... I'm very, very proud of the MLM that I'm in. In order to protect the team, find the people who are most serious about it, I'm not just trying to get people who are like, "Oh, Stephen's got all these plans. Therefore, I'll make all this money faster." I'm not looking for get rich quick people. We are trying to get rich quick, make no mistake. Why would you ever try to get rich slowly? I was laughing like, "Is this a get rich quick scheme?" I was like, "Well, hopefully." It's not that I'm a capitalistic pig. Man, why would you do something where you make money slowly? "Don't worry, it's not a get rich quick scheme." It's like, "What? How slowly do you make cash?" That's a stupid saying. What you're trying to say is, is it a scheme? Is it a plot? Is it a Ponzi Scheme? I get that. I understand what people are trying to say with that. So, I vet people out, and that's the reason that I do it. Steve Peck, I know that's a very long response to it, but that's how I chose my MLM is I did not first look at what my MLM's product was. First, I didn't even consider any MLM until I saw what was selling very, very hot in the health space, or wealth space, or relationship space. What is selling super hot, and now with an MLM that comes closest to selling that kind of thing, and do they care how I sell my stuff? That's it. That's how I did it. I know that's kind of out of the box, but that's kind of what secret MLM Hacks is. Anyways, guys. Thanks so much. Hopefully that helped. I know it was kind of a long episode, but I hope that it helped you understand it doesn't matter how cool your product is if no one knows about it. It doesn't matter how cool your product is if there's no one currently buying something even similar in the marketplace. That is some scary crap to go into, because now you have to educate and sell, not just sell. They're already further down the belief path with my product. They already know. We're just selling a better version of it, and I know the best ways to sell it on the internet. That's why we're doing what we are. Guys, thanks so much. Appreciate it. I know it's kind of a long episode, but hopefully you got some stuff from that. Again, I'm not trying to convince you to get out of your MLM or stay in it, whatever. It's your call, your choice to do what you do with this information. That's how I did what I did. That's why I'm doing what I am. It's your call. Do whatever you want to with it, and start asking. That's what I was trying to tell this person a few days ago. They're like, "My MLM won't let me sell stuff on the internet." I was like, "Oh my gosh. Get good at direct response. Get good at selling through mailboxes or something. Are you really going to go door-to-door? What's the preferred method?" Now think of that method that they're trying to teach you at scale. Is that something you can do at scale? Once you know how the thing is selling, there's only three ways to grow a business, guys, only three ways. You can get more customers. You can get customers to pay you more money, or you can get customers to pay you money more frequently. That's it. So, what of those three can you do in your MLM? Yes, Steve, are you passionate about this topic? I'm very passionate about it, because I understand that people feel loyal about their company. Those are the only three ways. If you can't see one of those ways working at scale ... Okay, let's think through it. Number one, get more customers. If they are so butt hurt on how you sell your thing, do you really think you're going to retire off it? Is it really going to help do your house payment? I mean, seriously. Start running some numbers. Figure out what that ... Are we all going to go to hotel lobbies? That's why I get passionate about it, guys. Obviously I am. You're like, "Well, maybe that's not the way I'm going to do it. Maybe I'm just going to get customers to pay me more frequently." Okay, cool. Let's start looking at the margins, start looking at the commission check that you get. Is your MLM giving you dollar per dollar commissionable volume? If not, that's some scary crap. Start running the numbers. I was in my MLM. I recruited those 13 people in my first month. I got a $13 check. 13 bucks, guys. I was like, "Oh my gosh, that's a dollar a person. I don't totally understand what just happened here, but that sucks." So, more customers. Wait, but MLMs traditionally, a lot of them are really butt hurt on how you sell. So, more customers sell more frequently to them getting you to pay more money. Can you do upsales? Can you? Mine will let me. Can you toss your own thing in there? That's when you start looking at ... That's what I'm trying to help you understand. What's the marketing arm, the marketing mechanism? Because they help you with the sales scripts. They help you with that stuff, but not that many people help you get the marketing ironically, which is the area that actually makes you the money. That was a long episode, but I'm passionate about it, guys. That's a very big deal how you choose your MLM. It's a very big deal. I don't actually really even know that much about what my comp plan says. I don't need to. I will. I know that's bad of me. I'll go study it. I'll get to know it really, really well, but frankly it's the marketing not the comp plan. It's the marketing not barely even the product. It's the marketing that will make you the cash and make your wallet fatter. If this was offensive of me saying this kind of stuff, I'm not sorry because it's truth. Please know that where I'm coming from, you've got to see there are better ways to do the game. You've got to understand, let's look at the long haul, what really is going on. Yes, you may love the product. There is an MLM I love buying their product, but I will not be part of the MLM. I love the product. You have to start making those calls and start making those decisions as you understand, "Am I really learning how to market? Am I really learning how to ... " Anyway, it was a long episode, guys. I appreciate it. Thank you, Steve Peck, for asking the question. As soon as I saw the question, I was like, "Oh man. Steve just opened a can." So, that was a 30 minute episode. Hey guys, I hope you're having a good one. Appreciate you guys and appreciate the listens. Go get them. I'm very, very excited for this and love our community here. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

Feb 22 2018

33mins

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Rank #16: 78: The Problem With MLM Products...

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ONE OF THE BIGGEST PROBLEMS WITH SELLING YOUR MLM PRODUCT

Frankly, if all MLMs understood this ONE THING, the world will be a lot easier to sell MLM products to.

When I first joined an MLM, I was working my face off. I was doing tons of stuff. I recruited like crazy.

I worked super hard, weeks and weeks and weeks.

Eventually I get my first paycheck in the mail. I'm so excited. I had told my wife, “This is going to be the thing. This is going to be the one. This will be the thing that gets us financial security.”

I was pumped because of everything it could mean for our family. That’s the reason why a lot of people join an MLM.

We had just found out we were expecting our first kid. We were really excited. I was like, “Man, maybe this could pay for all of our medical bills. This would be cool.”

I go to the mailbox to get the letter. I ran back inside to my wife so I can open it in front of her (which I really regret doing).

I opened up the letter and look at the pay stub… $13. I was like, “Oh crap, what did I just get into?”

ISMS TO SELLING YOUR MLM PRODUCT

I'm not throwing rocks at MLM. You understand what I'm saying?

There are some unspoken rules to selling MLM your product. They can be rough. I realized that I needed to learn to play this game a little bit differently.

I love MLM because of the ability to go and create a real, lasting asset.

That's my favorite thing about it. It's a real and it’s lasting. I can keep recruiting people and it's amazing. Personally, I treat it as a back end business. We have these cool automations and systems running, which is awesome. It’s building and growing this asset.

The problem is that the commissions can be razor thin. Especially before you're hitting certain ranks and certain levels. Before your commissions start unlocking and you start getting more commissions on more levels, you're running hard.

This is about five years ago, my little girl just turned five. I realized, “Oh my gosh, I need to play the game a little bit differently than most MLMers play” and frankly, I haven't see anyone else play the game like this.

EVEN IN A DREAM MLM…

Think about this...

Let's say this that you have a $100 product that you sell for your MLM. Let's say you're MLM matches your compensation rate dollar for dollar. Meaning you sell $100 worth of product and that $100 is commissionable. Commissionable revenue.

That’s really outstanding. Not normal for an MLM. On top of that, they’re giving you 30% commission. It's freaking massive level commission. That's exciting.

Let's get real about it for a second.

That means you have the potential of making $30 every time you make a sale. $30. You can't drive many ads with that on Facebook. You can't drive many ads with that ANYWHERE.

Let's say you're selling a supplement on Facebook. Your MLM lets you do that. You’ve got all the green lights, best case scenario.

It takes on average, $100 to $120 in ad spend to acquire a supplement buyer.

You can't even afford to break even on that kind of commission level.

Those kinds of numbers hold true for a lot of things. That means you have to be willing to go beat street and talk to people. I wanted to find ways to talk to more people profitably.

Call me a freaking millennial. I want to have my cake and eat it too.

I was obsessed over that question for so many years... And we did it. We figured out how. I’m going to give you the answer to the question, “How can I profitably drive traffic?”

Did you hear what I just said? Profitably drive traffic.

I can't run ads to my MLM product because it's not profitable so I put things in front of it. I drive ads to that. I create my own stuff.

If MLMs understood this ONE CONCEPT, it would change the entire industry.

PROFITABLY DRIVE TRAFFIC TO YOUR PRODUCT

You can speak to people with several different costs:

  • You could speak to people one on one. That's effective. It's not very efficient though.
  • I can do something like a show or some kind of video or a recording. Every time I speak, lots of people are hearing it. I don't have to talk to each person individually. I just duplicated my time.
  • Or you could speak with ads and increase my speed with ads.

If you're not willing to spend ad money, I get it. You can't do it profitably inside an MLM. I'm going to show you guys how we pull this off.

I'm not into the business of making break even money. I want to be able to make money.

If you’re part of an MLM that doesn’t want you selling your MLM product at a discounted rate or driving ads to it, there are still things you can do.

Instead of selling your MLM product on the front end, you sell it on the backend.

This is what I always teach people to do is in any business. Regardless of whatever you're in; MLM, retail, info, B2B.

When you think about a value ladder, the core business is in the middle or top of the ladder. The front end is what we lead with when it comes to selling your product MLM. You create cool lead-ins that help with conversation. Those are all things that we create on the very front of the value ladder.

It’s not there to make money. The only thing they're meant to do is open up the gate and get people coming in. Then they can see step number two in your value ladder.

When you go start designing your value ladder, I like to create an SLO product. Self-Liquidating Offer.

The most valuable thing someone could ever do is join my down line. That's the top of the ladder. It's the end goal. I can't always lead with that.

PROFITABLY DRIVE TRAFFIC WITHOUT SELLING YOUR MLM PRODUCT

I created all these cool front end products about 5 years ago when my kid was born. It worked really well. I did not lead with, “Come join my thing.” I led with something that allowed me to create a relationship and add value.

I HIGHLY DOUBT your MLM is going to have an issue with you helping other people.

My current MLM lets me sell my product on the internet but I can't profitably drive traffic and ads to it. Not with the commission percentages that an MLM makes on a product.

Let's get real about the numbers here:

Let's say that you're 40% commission on a product. That's really high in MLM, obviously. You're selling a $100 package of supplements. We know that it usually takes $100+ to sell a supplement on the internet.

I need to spend $100 to $120 just to acquire a customer. If I can get my average cart value up to about $180, that's when I can start hitting CPA networks and blow up the internet. How do you do that with the margins that MLMs give you?

With my really extremely high commission inside MLM, I make $40 on $100 product. I only have $40 to acquire a customer. That means I can’t profitably drive traffic or spend money on ads to acquire somebody.

All I do is create a package. If your MLM doesn't allow you to do samples, that's fine. You can make up an info product for $40 to draw people into your value ladder. Then the upsell is, "Hey, come get this product that's amazing, that's $100"

You might only sell to five or six people, but you're doing it PROFITABLY.

WORKING AROUND YOUR MLM’S COMMISSION

If your MLM doesn’t want you to discount the product or drive ads to it, you don’t have to.

By having a front end offer, you increase the perceived value of your MLM product. You solve people’s problems. At the same time, it allows you to spend ads profitably.

Your front end offer doesn’t need to be crazy.  Let’s stick with the weight loss product for $100 that you’re getting 40% commission on. Let me give you some really easy ways to make a cool front end product for that:

What are the objections going to be about my weight loss product?

  • I don't know if I should
  • It won’t work for me.
  • What If I'm a good fit?
  • Didn’t the company go through some rough patches?
  • I don’t have the time

Pay attention to those objections, Build a product and a story around those objection. That’s your front end offer. The supplement is really easy to sell on the backend.

I would start interviewing health professionals and ask them, "Look, health professionals, what are some of the pitfalls that people have right now about losing weight?"

It would be super easy to interview 10 of them, bundle it together and sell the interviews. Call it a course, done. Does that make sense?

Another objection was not having enough time. I would go to another health professional and be like, "Hey, health professional. Help me understand the routine that somebody needs to be in in order to lose weight effectively?"

Now, you have a course AND you've got a checklist.

You can sell it for $27. Now you have $27 to acquire a customer to sell that to and pitch them in the back. That's much different than having to spend $180 to acquire a customer.

You might be selling powders, potions, lotions. I don't care what you're selling. That's how the game works.

THE SECRET TO SELLING YOUR MLM PRODUCT PROFITABLY

If you look at the top funnel builders, people who are selling like crazy on the internet, most of them they're doing something like this. It's because you’re just giving them one thing. Then you can pitch them after they buy it. You'll get a higher number of people coming through because they don't feel like you're immediately leading to the sale.

You pitch them afterwards. If they don’t want one thing, then you have a bunch of upsells and downsells.

“You know what, I totally get it if you don't want it. It's kind of expensive. Hey, here's another option. If you don't want this $100 supplement, we actually have this $60 cool thing. When you pair it with that first thing... Hey, here's some studies that come with it as well. It’s normally $100 but you get it for free.” You create that offer out of that.

Are you getting the funnelology behind this? This is the reason why I lead so hard with recruiting. When you think about getting commission, it takes a butt ton of product to make a lot of money.

It's EASIER for me to teach you how to get a lot of people inside your down line and give them these systems at the same time. That's what makes you rich.

My wife was watching somebody online, and they were saying, "I'm so happy about my MLM. I've been in this MLM for three years now. We were able to pay for all of our diapers because of this MLM."

THREE YEARS and all you can afford is freaking diapers?

It's because they're ONLY selling the MLM product. You’ve got to have both.

It's harder to do the recruiting side because you are affecting the behavior and the outlook of the individual. It’s not just buying a one-off product from me.

If I can get you recruiting, OH MY GOSH. The recruiting systems themselves. The product sales side is not that hard to turn on. That's why we lead so hard with recruiting.

Jan 30 2019

22mins

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Rank #17: 65: What I Require Of My Downline...

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Steve Larsen: What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do Real MLMers like us create and cheat and only bug family members and friends who want to grow a profitable home business? How do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question in this podcast. We'll give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up guys? Hey, hopefully you're doing awesome. I know it's been a little while since I've published here. I've been at several events. I've spoken at several events. Been flying like crazy. It's been a lot of fun. What I wanted to do for this episode was, I wanted to drop in a recording of me coaching the people who were inside of the program that I sell called Secret MLM Hacks. And it's been a lot of fun coaching them. I realize that I've now brought almost 900 people through this process or similar process as well, and had a lot of success with it. I've been able to go through it and help create millionaires, many of them now, and it's been great. And so one of the things that I notice, there's always this point as people start to learn something new, that they will go through, it happens to pretty much everybody that I've ever seen and watch. And what they'll do is, they'll sit back and they will start to question the very process that they're going through. And what I wanted to do is, I wanted to drop in. It's kind of special, guys. It's unique. There's three things that I ask every single person that I am coaching to go through internally. And so the next, it's like 20, 30 minutes, something like that, but it's totally worth it I promise, for you to go through and see what those three things are that I drop out to my students to help them know what I expect from them as they move forward inside of my program. So if you're sitting on the fence or whatever, every Friday what I do is, I always want people to know that I am there for them to help them answer questions, to coach them along the path, to push them when they need pushing. I look at myself as a coach. I tell them I'm a coach. Now, one thing about a coach is that coaches don't always make things comfortable. The purpose of the coach is to cause progression. And sometimes progress requires a little bit of pain, or discomfort, or things that are new, things you never ... Anyway, this is me going through and setting kind of the premise as far as hey, here are the three things that I require. And what's kind of cool is, regardless if you're in my program or not, these are things that you can use inside your own downline that I think that you will be able to help set the bar so that you create people who are people of action. One of the things that is most dangerous is when you recruit a whole bunch of people, which I've totally done this before, and probably most of us have, but you recruit a whole bunch of people who are not expecting to run on their own. Right? How do you get someone past that? And so this what I tell my people. This is what tell not just the people in my group, but also people inside of my very downline to help set the bar and help people realize that, yes, I'll run, but I'll run with you, not for you. These are the three things that I have people go through and understand. Anyways, I'm going to cue this over here. You can even take notes if you'd like to. These three things though, drastically, drastically, I've always found increase the speed of success for the person who is either in my downline, or the person I'm coaching, whatever it may be. Anyways, hopefully you guys enjoy this. Thanks so much. Guys, I'm excited for today. I hope you're doing well and I am just thrilled to be part of this group. I'm so touched by the number of you guys that are just out there just killing it, just doing everything that you can to just run forward. One of the hardest things I have as a coach is, I've had a total of about 900 people, ish. Let me think. Yeah. It's almost 900 people, 900 people in the last year that I've coached through these kinds of processes and similar thing as you guys are going through right now. And the thing that gets heartbreaking for me is this whole idea that, you guys, no one's teaching what I'm teaching. You've got the material, in my mind, the best tools, in my mind. You've got the best stuff that's out there, your complete Blue Ocean Strategy. You've got all this stuff that's out there. And the thing that hangs people up, it's like, well. What is it then? It's actually the ability for the individual to believe that it can work, and that's it. That's it. The ability to believe that it actually can work. And yes, Stephen, I totally get it. And yes, I will marry the process. One of the things, every once in a while I get someone to reach out. They're like, "Are you telling me that I actually have to put a few things into this? I actually have to work on it?" I was like, "Well, yeah. It's a business. Of course you have to." But it's not completely turnkey all the way? It's like, no, it wouldn't be valuable then. Are you serious? Are you serious? I've turned key to everything that I can. You know what I mean? And it's hard for me to see that as a coach. So those of you guys who are, you're out there, you're hustling. You're trying to apply all the stuff that I'm teaching. You're going through and you're just going through the motions. You're just doing it. I thank you. It means a lot to me. It's heartbreaking for me to see that. I've been where you are. And two years ago, I was broke, guys. And I went through and I started putting all these pieces together and putting these ... And it's crazy. I ended up getting my first Two Comma Club award. What? That's crazy. Million dollars through a single funnel. Crazy. Changed my life. And I started coaching people on this process. And over the last year I've had over almost 900 people in, which is crazy, that I've had a chance to bring through at this, both personal coaching students, you guys, Russell's group, which is huge, another group of mine that I have that's big. And it's been just, it's so fun. But it also is an emotional roller coaster for the coach. And those of you guys who have an existing team and you're trying to get people to take action, you've been through that before and you know what I'm talking about. And so I'm very appreciative of you guys and just going forward and just doing it. There's been a ton of success stories already in this group alone, and it's not that old. It's pretty new still, actually. And I've had a lot of people reach out, and it's the classic excuses. Well, I don't know that I have time. It's like, "Are you serious? This can make you a million bucks. What's the worth to you?" It's not going to be done in a week? No. How long does it take for my four year old to grow into an adult? Years. Right? I want to shortcut that process for you by a ton if you just do what I tell you to do on it. But one thing I want you to know and understand and be a part of and realize is, I wish people would just stop questioning the process. The process works, but people get so caught up in questioning whether or not the process works that they're not actually doing the process. So sit back like, "Will that actually work?" Why don't you get there, try it, and find out. You know what I mean? It's so much better to do it that way and do it that model than it is to go the other way and start questioning every little thing. Something, doing something, is always better than sitting back and questioning. You just won't get anything done. At the very bare bolts of it, I have never seen anybody who actually is failing when they just have pig headed discipline running towards stuff. It may not even be the fact ... They might not even be running towards the right thing, but just the fact that they're running, they drastically increase their chances of actually being successful with something. Rather than sit back and go, "Oh, what about this? What about this? What about this?" So I'm so thankful because, especially those of you guys, typically it's those who get on these calls with me or will see them later that are the ones that are actually doing it, pushing forward. And not to be a jab at anybody, I hope that it's a teachable moment though. If you want to look back and think to yourself, "Am I actually teachable?" Right? A lot of what I teach you guys, I think it was model three, goes through and teaches you more about internal beliefs of your customer, or your prospective customers, of people you'd want to sell both on your product and your downline. And what I want you to do, what I invite you guys to do, is to take the time to sit back and think to yourself, "Self, what are my false beliefs about what Stephen's telling me?" And do the same thing to yourself as what I'm trying to teach you to do to your customers. Start asking yourself, "Am I believing him or am I?" Because I know it works. I was just at Funnel Hacking Live in Florida this last week. And it was so cool to sit back and watch 90 more people get their Two Comma Club award and sit back and go, "Wow. They were from my program. They were from my program. They were from my program. They were from my ... " Whoa, whoa, whoa, whoa, whoa. Holy crap. And it's cool to see that. I know the process works. The issue I run into is the person's individual belief. And funny enough, I have to treat you like I do a normal customer like you have to. Right? Just because you're in this program, it's not over for me. Just like when you get someone in your downline, it's not over for you. You've got to continue to look at them and go, "What is the belief? What's the belief that these people are struggling with as far as taking an action?" I an put a cattle prod to your back and get you to do something for a little while, but that's not sustainable. It's better for me to sit back and think, "What is the belief?" Behavior is driven by belief. So if I want to affect your behavior, I've got to [inaudible 00:09:10] your belief. What's the belief you have about this program's success, or my product's success, or my downline's ability to make you ... Does that make sense? And then I go, "Hey. Now that I know what the vehicle related beliefs are, now what are the actual internal beliefs?" Which, typically go towards things that are insecurities, meaning someone will go, "Oh, this looks like it could work for me, Stephen, but I'm not a coder. I don't know any ClickFunnel stuff." I'm not a coder either. Or, I'm not going to know what to say. I'm not going to know what to do. I'm not good face to face with people. I'm not either. That's why I freaking built a funnel for it. Right? Does that make sense? I constantly am looking at what you guys are doing. I'm constantly, and I'm watching. Just so you know, I'm watching and I'm seeing where you guys are and I'm seeing what you're doing and I'm watching. I'm trying to be reactionary to what it is he's doing in a way that we've been more successful with it. So I am going back and as far as the external, that's the next one. And people will blame their ability to be successful on things that are away from them. I can't be successful with this program, or I can't be successful with this downline, or with this product, whatever it is, whatever you're selling. I can't be successful because of this, and they blame it on that. They blame it on things away from them. Time, I don't have enough money. I don't have enough energy or resources. I work a nine to five. So did I, guys. That's how I bootstrapped the whole way. Okay. My ability to be successful, I can't do it because, boom, look at this. My spouse, they're not going to be supportive enough. Right? Those are the internal and then external things that people deal with, and so I'm watching. I'm watching you. Not in a creepy way, please understand. But I'm watching you. And I'm watching and I'm going, "Oh, gosh dang it. That's the thing right there. They're struggling with this, or they struggling with that." And the thing that just will wreck me on the inside is when I sit back and I watch people and I'm like, "You wouldn't be saying that. The reason you are saying that is because I sound like you're believing that in order to be successful, you have to have zeros and ones running through your veins." Not true. Or, you feel like you've got to have a ton of time. Well, yeah, but I'm going to short cut the five years I've taken to do this hopefully down to five weeks. You know what I mean? And shorten it down if you're just willing to feel ... So the thing that I have to ask you to do and I know that I'm preaching to the choir here because you guys are on here with me and you're typically the ones who are doing it, which I'm very excited for and just so appreciative. I can't tell you how much mental kudos that gives me to see you and watch you be like, "Oh, man. He's doing it. She's doing it. They're doing it. Yes, yes, yes, yes." Road block, sure. Right? Something unexpected, something hard, absolutely, totally going to happen. But to stop questioning the process and just marry the process and be willing to give yourself to the pieces of sacrifice it requires to be vulnerable, to sit back and go, "I don't know this. And the first time I start publishing, Stephen, I'm going to look like an idiot." Well, yeah, duh. I did too. And you go back and you're like, "Oh, my gosh." And you start backtracking, backtracking, backtracking, backpedal, backpedal, backpedal. And you've got to be able to know and marry the process as you go. I'm thankful for you guys like crazy, those of you guys that are doing it. It makes it worth it for me. At this point of where it am, it doesn't have anything to do with money. I want to be able to be building something that has direct impact and is able to go. If I can get you to do it, think of the dozens and maybe even hundreds, maybe even thousands of people it will affect as you teach your downlines this stuff. I know it works better. I know it does. I'm doing it. Right? You guys know it does. You're in it. And if I can get ... This is how we change an industry. And so I'm attacking it from several levels. I'm trying to help you guys, us, the little guy. I'm trying to help us get this done. And then I'm also starting to work through some possibilities of working through a few different MLMs from the corporate angle who are willing to accept this stuff, who are not trying to use it to crush the little guy. You know what I mean? I'm very careful. I do not want that to happen. So anyway, it means a lot to me, so if I can get you to believe that the process is the way and that you marry the process and set your own feelings aside and understand that there will be moments of embarrassment. You're going to be feelings you have no idea what to do. Sometimes you'll be like, "Oh, my gosh. Tech stuff, or not enough time in my life." There's never enough time in your life. That's all an excuse. Or this, or that, if you can get past that piece of it, holy crap guys, the world is your oyster because you're able to go through and actually make progress on these things without actually sitting back and going, "Is this actually going to work?" You're never going to find out if you just keep asking that. You know what I mean? So I'm thankful for you guys. And then the second thing I would encourage you to do is find somebody to teach quickly. Find someone to teach quickly the things that you are learning. It will solidify it in your head. It's the way I got through school was by ... Even random people, I would just teach random people the stuff I was learning from teachers that day. And it's what got me from completely failing and getting kicked out of college. True story. And going back, reapplying, getting back in and almost getting straight As the rest of college. And it was that piece right there. A few other things as well, obviously. Very religious, I certainly believe that God helps me with that. But one of the things I did on my part was to make sure that I was teaching people what I was learning, so please do that. And keep learning and teach what it is that you're learning. So I'm like, "Publish. Publish. Publish." That's what you're publishing. You're publishing the things that you're learning. Someone had asked me the other day, "Stephen, when do you think you'll run out of podcast content?" I'm like, "I never thought of that." Maybe at the very beginning when I started, but that is it. I brainstormed over 100 episode topics just like this last Monday, or Tuesday I mean. And 100, and someone was like, "When are you going to run out of stuff?" And I was like, "Wait a second. You believe that I know all this already." When I started publishing a year and a half ago, no. I was like, "Whoa. Okay. Thanks for saying that." Here's the big secret. Here's the big secret. You are learning with me and I publish as I go. And if you can get to that spot, start publishing what you are learning, it will change your life because it will solidify the message in your head. You're teaching what you're learning will solidify it. You're bringing people along with you and if you wait to be the guru on the mountain, nobody's going to follow you when you're this expert already. They're going to look at you and go, "I don't know if I can get where you are because look where you are." And since you haven't documented your journey down in the spot when you weren't up here, when you're down here and you're still kind of figuring it out. And you mess up and you've got the blunders. It's the reason why my first few episodes are not that good. But I leave them up there so that people understand, yeah, Stephen's gone through his own transformation. Right? So if you're like, "I'm brand new," you're in the perfect spot to start publishing, which is why ... What is it, model four that goes through that? Model four or five goes through and actually teaches you more about the actual publishing parts and why I do what I do. That's why that's in there, so that you can go through and do it, have the funnel and start actually implementing this stuff because you're in a prime position to start publishing as you're just one chapter ahead of everybody. And they'll see the transformation and your speed will increase. And it's not a linear curve. It's an exponential curve. And it'll take a while and you'll feel stupid for a little bit. And you'll blunder up and there'll be things that people will not be able to follow you on. And then suddenly one day you're just like, "Wait a second. Today I didn't take one step. I took five, but it felt like one. Huh." It's happening to me right now. I left my job three months ago and it's happening right now. And I can feel myself on this curve and it's been really weird, but it's been really cool. And since I published before I felt myself kind of like leveling up fast. That feels weird to say that. But since I was publishing beforehand, I have a lot of people reaching out going, "Stephen, it's so cool to see you out there just winning and doing it. Oh, my gosh. It's so cool. It's so refreshing to know that there's some guy out there who's actually pulling it off. It's not just all a whole bunch of smoke." And I'm like "Of course not. What are you talking about?" And so I was like, "Well, if I follow this guru or that guru, I don't know. Were they always like that?" There's no documentation of them being somebody down here. And so publishing is your safety net for this entire game, all of it. I know I've said that before, but it is. It's your safety net for the whole game. And if I can get you just to publish, oh my gosh, that's so much better. That's so much better because if you jack something up on some ... Whether or not we're using ClickFunnels, I don't care if you're using ClickFunnels or not. It'll speed up your progress a lot. It will. But if you don't want to and you don't have the cash for it, that's fine. Start asking yourself. How do I afford it? And get it eventually. My first funnels were on YouTube. Literally, they're just YouTube videos with links on the bottom. There you go. Until I could afford and asked myself the question. How can I afford ClickFunnels? And started developing little assets that paid for it. I just want you guys to do it and I'm excited for you to be part of this. Just marry the process. Be willing to go through some of the cuts and scrapes that are required for any individual as they start to move up, I should say. Increase their income. Increase their influence. Gain a following. For you to have a following by definition means you must be a leader. And that's what I wanted to do was to help you develop into that person. And if you can publish and you can start building these funnels and you start doing all this stuff and start learning, I know I dump a ton of stuff on you guys on that course. It's a lot. I know it's a lot. But I'm trying to overwhelm your brain in the right ways that cause growth, not scared-ness, like oh crap, I'm never going to make it. I hope it doesn't do that to you. But if I can cause overwhelm in the good ways and decrease the time. Guys, I have all of college I slept maybe four to five hours, maybe a lot of times three every night, all of college, learning this stuff. I would after, in the middle of my nine to five job, I would get to the office at 6:00 AM. I did this for such a long time. I'd get to the office at 6:00 AM and then I would go and I would be working on my own stuff until 9:00 AM for three hours. And then I would be on the clock for my employer, Russell. And then I would stop at about 6:00 PM. Hang out with our kids. At about 8:00, I would start again. And 8:00, I did this every day, every day. 8:00 PM, I would start again and I would go until another three hours, until about 11:00 PM. I'd go to sleep. I'd get back up at 5:00 and I'd do it all over again. And what I'm trying to do is, I'm trying to shortcut the time. You have to know some of this stuff. The only two tasks you need to know in this whole business, you've got to figure out how to innovate and how to market, which ultimately is exactly what the course teaches you. Everything else is a cost on the business. Don't worry about your logo. Stop worrying about what your colors are. It doesn't matter what your mantra is. How do you market? That's not what a mantra is. How do you market? Which is storytelling and belief shifting. And how do you innovate, offer creation? That's it. And then once you can understand those things, then I bring you into this whole thing called funnel building. If you want to you can take it to the big leagues in the ClickFunnels area. But before that, it's just fluff. It's all noise. Anyway, I want you to know where this path is. And if you can just stick to it and just do it, man, it's so rewarding. It's so rewarding to look back. I was telling one of my buddies the other day. For the first time in my life, and I'm about to turn 30 in like three weeks, yeah, about three weeks. For the first time in my life, I feel fulfilled. Isn't that interesting? I mean, professionally. Fascinating, isn't it? And it's affected all these other areas of my life. But it came with a crap ton of grinding. And so I'm trying to cut out the crap and the fluff and the noise and the junk that does not matter for you to actually get there. And if I can do that ... Just marry the process and don't spend time doing that. Make the sins of commission, not omission. Meaning, just act. Make mistakes of committing, committing, committing. Maybe you're in action. You're actually doing stuff. The status thing is when people sit back and their making the mistakes of omission, meaning they're just sitting back and they're just questioning. Well, I'm not going to start until I go beginning to end. That's garbage. You're not going to do anything. Total garbage. If that's your belief, please be coachable in this moment and let me tell you that is not a correct and accurate belief. That is not. You do not ever know beginning to end ever. If you wait to, you'll never see. You'll actually never do anything. If you instead sit back and you say, "Look. These are the three steps that I'm going to take right now." And in fact, I only care about step number one. And you put your foot out there and you take that step as perfectly as that step can be placed, boom, you take that step. Funny enough, after step number three usually, for me anyways, I can see a thing. It's pure black. I have no idea. I have no idea what I'm going to be doing on the 25th. You know what I mean? I don't know. But I know where the peak is and I'm just heading towards the direction of that peak. Is there a way for me to get to that peak with the most efficiency? Yeah. Totally. But I don't know that until I'm there. And hindsight's 20/20. I don't know that until I've gone through it. So if I can sit back and look back and go, "Oh, man. Next time I do this, I should do it that way." What I'm trying to do is, I'm trying to make it instead of a line up to that peak where it's like, all over the place, I'm trying to go through and help you know, look, the straight line is by doing this and then this and then this and then this. But don't worry about this, this, and this, until you do just step number one. And funny enough, a new step number three will appear when you place your foot down. Boom, new step number three. That wasn't there until I placed my first step. Interesting. What if I placed my next step? You don't learn anything else until all you're learning is, you're learning how to place the next step, the new step number one. Boom. Oh, sweet. What? A new step number three appeared. Right? And that's how it happens the whole way through. And the thing that will ... It rips me up on the inside, guys. I know I'm totally on a soap box right now. I'll get your questions in a moment here. The thing that rips me up on the inside, I'll be coaching these people. I just had a chance to speak in front of 3000 people last Friday. It was super fun. It was amazing. And the thing that eats me up on the inside is when I sit back and I watch people and they're like, "Stephen, that sounds really good. And I see what you're doing. I actually think it works, but there's these other areas over here. I just don't know how they work, so I can't get started." No. That's not how it happens. That's not how anything is built. That's not how any progress is made. This is enough for me to get motivational and passionate over. And yes, I'll shake my computer screen and I'll let you know that this is the way it works. It is as much of a faith game as it is anything else. Entrepreneurship is really the story of the relationship with you. And as you sit back and you're like, "Oh, man. This whole game, I've got to get good at this game. I've got to get good at this game." You'll find that half of it is having an idea of what to do next. The other half of it is being okay with the fact that you don't know what to do next. And so being okay with this ambiguity and you've got to sit back and go, "Here's the step I see that I can take." You take it. You don't sit back and try to figure out step two. You're not even there yet. Don't worry about it until you take that first step. Right? Don't worry about step number three until you've taken step number two. Don't even worry about it. And so I applaud you is all I'm saying. Develop that mentality of it. I got voted the nicest kid in high school, seriously, the nicest kid in high school out of 600 people who were graduating. It shocked the crap out of me. And the reason why is because I was not the nicest kid in high school. And not in my mind, I was not expecting that award at all. I was the shyest kid. That's why I was nice. I just wasn't saying anything. I was a little rage machine on the inside. And what I had to learn, especially in this game, is that it's all about being able to develop yourself and get over those barriers. So what I'm telling you is, I had to go and I had a serious fear of adults. I had a hard time talking to people. Doing this, oh my gosh, it would've killed me. Now it's like breathing. It's totally fine. But take it from a guy who had a really hard time getting over this kind of stuff. I've told you this in the course. I would take my computer and I would stand in front of a mirror and I would mute the audio and I would literally just physically mimic because I was buttoned up physically, emotionally, speaking, nothing. I had all this anxiety on the inside. And the way I broke myself from it was by being willing to be uncomfortable. And this whole game, like I said, it is about the relationship that you have with yourself. It's like the second story that's actually happening. And for those of you guys who've gone through the training piece where I talk about the heroes through journeys, that's what this is. We think that the main journey, which it is, the main journey we're going on is this whole thing. We're like, "Hey. I'm going to go and I'm going to try and make a million bucks. And I'm going to build a sweet downline, a sweet team." That's cool. That is the main journey. The real journey though, is the journey of transformation that's happening underneath. It's the internal transformation that happens that's going on, on the inside of you. And I'm trying to teach you to be cognizant of it. Because if I can teach you to look back, be introspective and go, "I don't know if this works." Or, I think one of my false beliefs is, I believe I don't have enough time. And you can self solve, oh man, your speed to success is so much faster. It's like, so much faster, because now you'll be in a spot where you can start self teaching and have a relationship with you where you can develop. You can change. You can grow. And you can look back at yourself and go, "Oh my gosh. I'm not performing in this area very well because I have a hard time with this, this, and this." And just acknowledging the fact that you know what those things are, it's self discovery. And be like, "Oh, man. The way I was raised taught me that, yeah, there's no such thing as anyone who's actually going to make it." You know what I mean? Whatever that is, whatever that is for you. And as soon as you become cognizant of it, you can do something about it. So I'm trying to teach you to be introspective. Look back on yourself and go, "Sweet. All right. These are the areas I'm struggling with. Tactically, this is what Stephen's telling me to do. Okay. But you know what, he doesn't know me personally. And this whole area here I'm struggling with. What am I going to do? What's the thing I'm going to do to help break me and move forward and develop in a spot where I can actually get to the spot and start moving forward on this?" I'm just going on. I'm going to town right now, huh? That's the thing that I try and get people to understand. That's what I'm trying to help people take on and have ownership of. Okay. Do not put the roles of personal development on others. It is not in a course. It is not in anywhere else. Those things can jumpstart you, but it's ultimately on yourself. And if you can learn to be introspective, self medicate in the correct ways where you can go forward and literally craft your own path, oh my gosh, this game gets so fun. It gets so fun. Are all the answers for you personally inside Secret MLM Hacks? Yes. For offer creation, for message creation, for funnel building, learning how to build and automate systems, things like that, yes. For you as an individual, no. There's no way anyone could ever do that besides you. And I believe, God, and your relationship there. But if you can look back and be like, "Oh my gosh." I had to realize. I remember the day I was ... I don't remember where, but I remember the realization, oh my gosh. I suck at talking to people. Isn't that interesting? And a lot of people walk up to me now and they're like, "There's no way, Stephen. Are you kidding me? You're so good at that piece, that part." Well, let's go here. Let me take you back. If you guys want to, go three years back on my YouTube videos and watch me try to do a periscope. This was back when periscopes were big. One of the funniest things you'll ever see. They're terrible. They're terrible. Right? But it's me publishing when I'm not really far down the path yet. And if you can do that, it's so cool, guys. It's so fun. And your ability to transform other people will also increase because they will be ... You'll take them with you, which will break a whole bunch of beliefs that they'll have if you come at them when you're already here. And if you're already here, that's fine. But you've got to get vulnerable, and not just with other people, with yourself. And that's how the whole things happens. That's how you speed this thing up. Anyway, I just talk like crazy. Hopefully that's helpful to you, though. I'm very passionate about this and entrepreneurship itself because if I can get you to be introspective, to stop questioning the process, to marry it in a way that says, "You know what, I don't care how long it takes." Those are the people who put their head down. They don't look at a timeline. They put their head down and they just work. And suddenly they look up one day and they're like, "Holy crap. Look where I am. Huh, I really like that. I'm going to put my head back down again. This is cool." That's exactly what happened to me. You're like, "Whoa. Okay. Sweet." And it happened one day when I was sitting there next to Russell. And I had been teaching a lot of stuff in his place when he couldn't get up on stage. That's crazy, by the way. I was able to do that because publishing, I was practicing. I was telling stories. I was re-breaking, rebuilding belief patterns. What I'm trying to help you guys understand is that I sat back and I remember what happened to me one day. And all of a sudden Russell turned to me and he goes, "Dude, you're better at teaching offer creation that I am now." I was like, "Bro, you're Russell Brunson. Are you sure you just know what you just said?" He's like, "I'm being serious, Stephen." I was like, "Whoa. How did that happen?" And I started looking around again and I was like, "I'm publishing like an animal. I'm looking around. I'm coaching. I'm being coached and I'm also coaching." That's very key. I'm teaching people what I'm learning. And nothing but even just a year, that was technically a year and a half has passed. What if everybody did that? And I started looking around and I was like, "I'm going to put my head back down and do this more." And it just increased my speed and it feeds on itself. And now there's nobody who's sitting back going, "Come on, Stephen. Do the next step." I wake up just smiling. And I'm like, "Let's go take on the day," because I've created my own testimonial of myself being able to do it. And I'm trying to get you there. It doesn't happen, I can't cause it for you. But I can get you in an environment and teach you the environment where it happens. And you will have to develop it on your own as you do this process. It's so freaking awesome when you get to this spot. It causes belief on a level that no one can teach you because it will come from inside. And you'll learn a better relationship with yourself. It's really exciting, anyway. Hey, thanks for listening. Please remember to rate and subscribe. Whether you just want more leads or automated MLM funnels, or if you just want to learn to get paid more for your product, head over to secretmlmhacks.com to join the next free training today.

Apr 06 2018

33mins

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Rank #18: 119: Onboarding Fuels More Recruiting

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When you sell a product to somebody, that's half the battle. It's a completely different thing to get them to use the product.

Well, there’s a danger if your customers don't actually use the product. If they don't use the product, it means you don't get any testimonials because you're not getting any success stories. People think that it doesn't do everything that you thought it would. They even start to wonder why they're paying you.

People don't think it could do everything that you say it does because they're not using it, so they don't get success with it. So it's one thing, like I said, for you to sell the product, and that's completely another thing for them to actually go use it. 

And because of that, onboarding systems are the best way. So when you're going out and about and you're actually selling the product, the easiest thing for you to go and do is to learn how to onboard people, not just sell them.

For any product that I sell, there is a written-out onboarding system as well as a written-out usage system.

You’ve got to encourage people to actually use the thing that they're buying. One of the biggest ways a lot of MLMs have grown is by combining the power of their sales and onboarding systems. Stay tuned as I walk you through how onboarding goes on to fuel product sales and recruiting.

Key Takeaways:

  • A challenging aspect of any business: Getting people to use the product they buy (1:47)
  • Having a unique standalone system around selling any product, not just recruiting (4:09)
  • It's common for new people in any MLM to freak out over the sale (4:44)
  • How ClickFunnels encourages you to use their software with a challenge (6:14)
  • Make sure whatever it is that you sold also comes with an instruction manual (8:27)
  • A bite-size, day-by-day challenge or some other sequence for the onboarding (8:48)
  • These bite-size things increase the consumption of the product… (9:48)
  • As new customers take these tiny steps, it triggers those feel-good hormones (11:04)

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Additional Resources:

https://ChatbotsForMLM.com

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Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 20 2019

12mins

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Rank #19: SMHR 116: Chatbots For MLM

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I'm very excited to be here today and introduce a guest and one of my good friends.

We're actually partnering in a product that you might not know about.

I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome.

My guest today is one of the most sought after Chatbot builders that I know of.

Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to.

Being able to have him on the show is a real treat.

Without further ado, everybody please welcome Mister Nico Moreno.

  CHATBOTS FOR MLM WITH NICO MORENO

How are you doing, man?

Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me.

It's a pleasure to be here. I’m really honored and excited.

Steve Larsen: This is awesome. Thanks for taking the time.

Nico Moreno: Yeah, absolutely.

Steve: I can't remember how it was we got connected…

Nico Moreno: I remember, I think…

Steve: Do you? Okay. You can tell the story. [chuckle]

Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person.

It was at Funnel Hacking Live two years ago in Dallas.

Steve: Yeah.

Nico Moreno: I signed up for the FHAT event and I was asking you about it.

I was like, "I don't know if this is right for me."

And you were like, "Oh well, here's all the things to consider."

That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook…

Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space.

I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico."

And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that."

I was like, "I need to get connected with this 'cause it's so crazy."

I don't remember how it happened…. But I reached out and you said YES!

 

THE MOST SOUGHT AFTER CHATBOTS FOR MLM

For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders.

He created really cool Chatbot sequences for the MLM space, specifically for our purposes.

If somebody wants a sample of your product or they want to get on the phone with you, it guides them.

It lets them control the conversation rather than you trying to sell them.

How did you get started building chatbots?

Nico Moreno: It's an interesting story…

One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out."

So I tried it out and it worked pretty well for an ad. I got some decent results.

Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar."

I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?"

 

TESTING CHATBOTS FOR A WEBINAR

So I tested that… And it was partly because I was lazy.

I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked.

So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up."

The results were INCREDIBLE.

I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate.

Steve: WOW.

Nico Moreno: For my LIVE webinar, which is...

Steve: That's NOT normal.

Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too.

Steve: 90%?

Nico Moreno: Yeah. Some were even close to 100%. It was crazy

Steve: That's higher than a text message to a friend.

Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots.

That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this."

 

USING CHATBOTS FOR YOUR WEBINAR

As you probably know the typical show-up rate for a webinar is in the 20%-30% range.

Steve: Yeah, if it's super good you’ll get 20%-25%.

Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about."

Then I started talking about it and showing people what I had done for that webinar to get so many people showing up.

A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence.

It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM.

I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people.

Steve: What you were doing is NOT normal.

Nico Moreno: It's so unintuitive.

But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense."

 

CHATBOTS FOR MLM ARE BETTER THAN EMAIL

It's the same overall strategy and psychology as an email sequence for webinar registrations.

But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot in a one-on-one way.

And it's in real-time.

It feels like a real-time conversation. It's like webinars on steroids.

Everybody's already on Facebook.

Another cool thing is the ease of transitioning people over from a Facebook ad to Facebook Messenger. It just pops up right into their Messenger inbox.

A Facebook ad shows up in the newsfeed, then they click on the link, and then it pops up in a whole new tab.

THEN you're getting people to enter their email address. This way is sooo much more seamless, and you keep people on the platform that they're already on.

It's really, really powerful.

Steve: Yeah that's powerful. You don’t have to move people to other places. By keeping them in the same place, you're gonna decrease that funnel friction.

Nico Moreno: Totally.

 

CREATING YOUR FIRST CHATBOTS FOR MLM

Steve: You and I were chatting before we turned the recorder on… And you were mentioning how one of the BIGGEST false beliefs people have is that "It's technical, it's scary, it's something brand new. I gotta learn how to code."

While you and I both know, it's NOT super technical.

What should somebody be thinking about when they create a Chatbot for the first time?

Nico Moreno: I'm glad that you brought that up because the #1 question I get in my Facebook group is, "Where do I get started?"

They just feel so overwhelmed. They're like, "It's so technical. I don't know what to do. Please just help me get started."

 

THE MANYCHAT CHATBOT

The number one thing to realize is the software that I use and that I recommend to absolutely everyone, it's called ManyChat. That software does 95% of the heavy lifting.

There's NO coding.

When you use that software, there's ZERO coding. It's

all drag and drop.

It's kind of like ClickFunnels but for Bots.

Of course, there's the strategy and the psychology and the marketing behind it… But as far as the tech stuff, the software does all of the hard work for you.

There's NO coding. NOTHING technical.

The only thing you have to do is add in the copy and edit in the actual words.

You can add some emojis and make it fun.

It's super easy and it's super user-friendly. If you give yourself five minutes… You’ll be able to figure it out.

Steve: A whole five minutes?

Nico Moreno: It's really not hard.

The only hard part is getting yourself to login into ManyChat, I promise.

Steve: Their Pro Plan is $10 or something, isn't it? It's super cheap.

Nico Moreno: Yeah. I always recommend that people get the Pro Plan. It's only $10 per month.

Super affordable and absolutely worth it with some of the cool things that you can do.

It's unbelievable.

 

USING A CHATBOT FOR ANYTHING

Steve: What's some of the easiest ways someone could still use a Chatbot for MLM without having a full-blown webinar?

Nico Moreno: There's a ton of different ways.

If you have an e-commerce store, you can actually sell certain types of products. Facebook is a little bit strict about the types of products so you gotta read the articles and just be aware.

You can sell products through Messenger and accept payments through a Messenger Bot.

If you're in the e-commerce space, definitely check that out.

Probably the most relevant thing right here today is, you can get people on board with your MLM opportunity. Whether it's a product or a business opportunity.

Steve and I were working on something a while back that allows MLMers to get people into their Chatbot and into their world.

It works like a traffic light, guiding people to take the next steps. It really takes care of that whole prospecting process for you.

It'll send them to the right links and the right pages if they want a free sample of something.

Or it can also guide them to take the steps if they wanna book a phone call with you.

So it really can automate the whole front end process of any online business. For example:

  • Coaching
  • Consulting
  • Digital products

It's sooo versatile and sooo powerful.

I'm on a mission to get people to realize what a big opportunity they have right underneath their noses.

 

CHATBOTS FOR MLM

Steve: You’re talking about a product called Chatbots For MLM.

If you guys go to chatbotsformlm.com, you can find out more about that.

In this industry, it's not always fun to go out and cold approach people.

Instead, Nico has it up in such a way that when people come to you on Facebook, you can very softly pitch your people and start steering them to the places that they would choose to go without you having to say anything.

Nico Moreno: Totally.

 

THREE STEPS TO A SUCCESSFUL CHATBOT

Steve: What's the easiest way for someone to get started with this?

Should somebody start by selling a product, or generating the phone call? Are there patterns you've seen that cause success the fastest?

Nico Moreno: Of course, it's gonna depend on what your offer or product is.

I would say if you need to have a phone call in order to sell your product, that's gonna be different than just having a ‘Buy Now’ button.

But the general strategy that works with Chatbots for MLM is to get people into your Chatbot.

STEP 1: Get people opted into your Chatbot with an enticing, free lead magnet. It’s a similar strategy that you would use for any sales funnel.

STEP 2:Once they opt-in, you can deliver that lead magnet through the Chatbot, just like you would with any email provider.

STEP 3: Quickly follow up with another message that will only send after they've received a lead magnet. You can say, "Hey, I've got this other way that I can help you even more. Are you interested to hear about it?"

And you can have a ‘Yes’ or a ‘No’ button. That's really cool because if they say ‘Yes’ they're basically giving you permission to tell them more about your product or offer.

If they say ‘No’, then they don't feel like they're getting spammed.

Steve: Yeah. They're choosing that.

Nico Moreno: Yeah, totally. That's why it's so powerful. With email, they're gonna get it whether they want it or not.

 

WHY SHOULD YOU USE CHATBOTS FOR MLM?

Steve: If you’ve been reading this blog for a while, you know I talk about the three levers you can pull in this space. The things that you actually have control over.

You don't own anything in MLM. You own nothing.

So you have three options:

#1: I can upgrade the person I'm speaking with. The WHO.

#2: I can upgrade HOW I approach them in my script and in my offer to them when they join me.

#3: The third thing I have control over is the actual onboarding process and everything I do to train them.

What's so powerful about what Nico has created is that you get to hit the first two with just a Chatbot.

You're not even doing anything.

You're upgrading the WHO because they want it, instead of begging them.

And you're upgrading HOW you approach that person and setting the stage before you ever try to go recruit somebody or sell them your product.

That's so powerful, and it's automated. It's ridiculous.

Nico Moreno: When you're doing this in person, there's a limit to how many people you can talk to per day without losing your mind.

But the Chatbot can do it for as many leads as you have coming in. The Chatbot can handle it all around the clock.

You never miss an opportunity.

 

CHATBOT EXPERT NICO MORENO

Steve: Where can people learn more about you and hook up with you?

Let's say someone wants to hire you to do this for them. Where should they reach out?

Nico Moreno: The best place to get in touch with me is Facebook.

Another good place to reach out to me is nicomoreno.org.

Also nicomoreno.org/chatbots. I'm gonna have all my Chatbot related stuff there. This is actually a secret page that’s not gonna be available to the public.

It's only gonna be for special opportunities, like this audience.

Steve: nicomoreno.org/chatbots.

Thanks for taking the time and sharing some of your wisdom here. It's been awesome.

Nico Moreno: I appreciate it. I'm always happy to share with your audience and always happy to work with you.

All you gotta do is just commit five minutes and you'll be golden.

 

LEARN HOW TO USE CHATBOTS FOR MLM

Steve: Alright, here's the deal…

Every business thrives on cash flow and leads. And without cash flow and leads the business dies, right?

Hear me clearly, MLM is no different.

You own a position in a business, which means you need a system in place for cash flow and leads to come to you in your down line.

This is why I have Chatbots for MLM on Facebook pitching people who are talking to me on the internet.

You may have heard of Chatbots For MLM before. It lets you:

  • Qualify multiple leads at once
  • Soft pitch people that you thought weren't interested
  • Bring in a massive amount of leads of people that have been sitting right under your nose the whole time

Go to chatbotsformlm.com to get your pre-built chatbot template now.

Inside you'll get a selling template. You're also gonna get a scheduler template, you also get a pre-built lead-gen template.

Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook.

Just go to chatbotsformlm.com to get your pre-built chatbot templates now.

Oct 30 2019

19mins

Play

Rank #20: 79: The Intent To Become...

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PAPA LARSON TALKS PERSONAL GROWTH AND BUSINESS GROWTH

Today I'm gonna teach you guys about the INTENT TO BECOME.

I know it's a little bit of a heavy title there but I really wanna tell you know about this. If you’re are not aware, inside of Secret MLM Hacks Radio there's a way to ask me questions. I go back and listen to a lot of your questions. Thank you, by the way.

If you wanna ask a question, just go to SecretMLMHacksRadio.com. It has you opt in which is more to protect me because I do put these on the show. You're about to hear it. At the bottom there's a button for you to record your question straight from your browser. You can ask anything that you want.

I'm not gonna say who this is from... But I get this question very frequently. I wanted to address it.

I have personally brought at least 4,000 people through this process now. Personally. This is a common question.

A lot of the people I bring in are brand new. They’ve never had any success online before. It is common for me to get this kind of question… And I just wanted to share this.

I'm not gonna show you the name and I’m not here to badmouth this individual.

I understand EXACTLY why I am behind the camera and why you're watching. I understand WHO I AM and WHERE I AM. That’s because of…

  1. GOD - He helps fill in the gaps
  2. MY willingness and determination

THE MOST COMMON QUESTION ABOUT SUCCESS

“Hey, Steve. Is this actually guaranteed to work? I'm tired of chasing shiny objects. Thank you.”

WHAT? Are you kidding me? "Is this guaranteed to work? I'm tired of chasing shiny objects."

FIRST OF ALL, chasing shiny objects is not my issue. That is yours.

And secondly, is it guaranteed to work?

There was a lady who was yelling at me on a page two weeks ago. WHY? Because I would not guarantee success for her inside the Secret MLM Hacks.

Would you guarantee success for someone inside of your MLM when they join it? You won't?

WAIT… You will under what contingency? Oh, that they actually do the stuff and do the work?

THAT’S EXACTLY THE SAME WITH ME!

I just told her, “Absolutely not. I will not guarantee success for you in this.” And she said, "What are you talking about?" She asked me for the guaranteed ROI on joining the program.

I said, “We've had multiple people recruit several hundred people in a month with my program.We had one freak of nature recruit almost 1,000 people in a month.”

People are recruiting more than they've ever done and making money in MLM for the FIRST FREAKING TIME in their life!

WHAT’S THE GUARANTEED ROI?

"Stephen, what's the guaranteed ROI?" What's the guaranteed ROI of anything? It has everything to do with how much effort you put into it.

Someone else asked me the question, "How do I motivate my team?"

YOU HAVE THE WRONG TEAM! If you have to ask that question, you have the wrong team! You have the team who's asking, "What's the guaranteed ROI? Will you guarantee success for me?"

FREAKING NO. I don't OWN your success. No one owns mine. No one OWES me a thing. And no one owes you anything.

It drives me nuts... Boils my blood, when people say things like, "Oh, I deserve this."

NO! YOU DON’T! I don't deserve ANYTHING in my life. And no one OWES me anything. I will work tooth and nail for it and I'm willing to do so.

My programs work when the people work. And when they work, they have success with it. Just like anything in life. ANYTHING IN LIFE.

I’M THE LEAST LIKELY SUCCESS STORY

I did not know how to talk. I'm not just saying that. I had almost a near clinical fear of adults. If I saw someone walking towards me down the hall, I would turn and walk the other direction.

I got pulled to the side by a high school teacher and congratulated because she said that she could hear me. I said, "What are you talking about?" She said, "I could barely hear you at all. You actually project your voice now. I'm just congratulating you, I'm really excited about that." I was not even self aware of it.

I did not know how to talk. Am I the most eloquent speaker? NO. I say, “Uh, ah, um, er…” all the time still. I'm totally fine with that.

I was completely broke. We were living on loans. Not even paycheck to paycheck.

Everything that you see right here has been sculpted. NOT GIVEN.

I love the quote, "Know thyself," but ironically, I believe the only way to know thyself is to sculpt thyself.

People tell me things like, "Well, Stephen, of course you can be successful because you have this show and you've got these other pieces here and you've got automation.”

Yeah… BUT I WASN’T THREE YEARS AGO! You feel me? I'm yelling because I care. Okay?

Passionate Papa Larsen's coming out. It’s time for real talk with Papa Larsen.

DO I GUARANTEE SUCCESS?

I work with a lot of brand new people who've never actually finished pushing through something.Go I guarantee results? HECK NO.

Nor would I ever dare to. It's not for my benefit, it's for yours.

I was broke, I couldn't speak, I got kicked out of college my first semester. Literally. I got mercy graduated from high school. I am the least likely success story.

It wasn't until I sat in front of the mirror one day and asked myself, “What do I want with my life?”

I had nothing. Getting pretty close to rock bottom. I actually ran from home. These are true stories. This is the upbringing of Steve Larsen, okay?

I killed Stephen and birthed Steve. I had to get rid of a lot of my old self and become something new.

When somebody comes to me and they say something like, "Stephen, what's the guaranteed ROI?" I know that they're trying to find a logical reason to excuse themselves from personal growth. I don't sit for that.

I'm willing to say, "Look. This is a personal growth moment. It's not up to me. It's up to you. I can give you the tools but you've gotta freaking pick it up and still swing the hammer." They'll be like, "I can't pick up the hammer." Go do some form workouts. That's not my fault. I'm not gonna make the hammer any lighter.

We don't pray for the weights in the gym to get less heavy. We pray to get more strength. Business growth is no different.

For you to sit back and give me the ownership over your success is STUPID.

WHAT’S THE GUARANTEED ROI?

A lot of this comes down to the way MLM is positioned. MLM is often the gateway drug into entrepreneurship. A lot of entrepreneurs were once in MLM. Or still are. Just like myself.

I came in through MLM and I left it for a little bit, learned and then I came back. But I had to go through some personal growth.

There's no way that I could have done any of this five years ago. I didn't have the discipline, the drive or the motivation.

When people say, "How do I motivated my team?" YOU HAVE THE WRONG TEAM! You should not recruit everything that has a heartbeat.

This is the reason I have people go through an application process to join my downline. I am looking to see how much ownership they have taken in their life. I don't care if it means business ownership. What's their level of responsibility?

I know that this is a very forward response, but I hear this so often it drives me UP THE FREAKING WALL.

Your success is not on my shoulders.

My success is on no one else's shoulders. It is completely on me. No one owes me anything. I don't deserve anything. Nothing is due to me. It's the same for everything else on this planet.

SUCCESS IS A STATE OF MIND

One of my favorite quotes says something to the effect of, "Your level of success in this life is parallel to the number of problems that you've solved." For a problem to be a problem it means it needs to be hard.

So many people are like, "Man, you're saying I gotta learn how to do this or I need to think a little bit differently than I have in the past?"

I struggle more to do this with adults than I do teenagers. Kids follow train tracks that have been built for them by adults and leaders for a long time. I find that a lot of adults never quite learn how to build their own tracks. They haven’t dealt with ambiguity or challenge.

It has nothing to do with the material. That guy's having success, and that lady is, and those people are… But this person isn't. What's the variable? It's not the program.

If you're not having success in your MLM, it’s not because of your MLM.

GETTING REAL INCREASES YOUR CHANCE OF SUCCESS

I had to get real with myself. I talk with myself a lot. I'm not afraid to say it.

I was 35% body fat. I had a double chin. I was working on a triple. 35% body fat. I was 210 pounds. I'm six foot now but I was 5'6". I was a tubby bubby. I was a fat kid in high school.

There was a moment when I had to sit back and get real with myself. "Stephen… YOU’RE FAT!”

It's truth. It's not mean, it's truth.

“Stephen… YOU DON’T KNOW HOW TO LEARN. YOU’RE DUMB.”

That's not mean, it's truth.

"Stephen… YOU’RE BROKE."

“Stephen… YOU DON’T KNOW HOW TO TALK."

You know how I broke that one? I would take my computer, get in front of a mirror and watch guys on stage and mute the volume. And I would physically mimic their actions and their movements. Dance around in complete silence trying to mimic so I could break out of my shy self.

This is not a me, me, me session. I'm just trying to use myself as an example.

I believe in sculpting myself. It's not know thyself. It's sculpt thyself. I don't care who I AM, I care who I'm trying to BECOME.

Only you can truly know where you are and where you are not.

ONLY YOU CAN GUARANTEE SUCCESS FOR YOURSELF

Someone who has gone through something challenging and they've learned who they really are… They’re a rock star.

David Goggins has this great thing called The Cookie Jar. He said, “Every time I something hard comes up in my life, I go with my cookie jar. I'll close my eyes and think, ‘I'll be alright. What have you done in the past that's awesome?’"

Open up your cookie jar and look at all the awesome things you’ve done. The great stuff for your personal growth, or business growth. “Look, Stephen, you almost got straight As coming back into college after you learned how to learn. Man, you a bad mama jama.”

Those are things that I look back I'm like, “Man. You a bad mama jama. Woo!”

I get myself a little bit of a pump up to remind myself that I can handle the challenge ahead.

If you've never done anything challenging, you have no cookie jar. So when someone ways to me, "Oh, guarantee success for me." FREAK, NO.

Go do something hard, then come back. Because you need to learn who you really are.

Lots of people ask me why I do what I do. Here’s why…

My favorite moment is when I'm on stage and I can see it in their eyes… Something has just changed in their essence of a human being.

I was speaking at a three day event once. People had paid $15,000 to be there, it was awesome.

Russell Brunson turned to me and asked me what was wrong… and I said, "You know, it's weird, man. I can stand up and I can see who's not just getting it, but who's actually going to do it. Is that weird?"

He laughed and said, "No. That's funny you're getting that already."

IS ANYTHING REALLY GUARANTEED?

When someone asks me , "Can you guarantee success for me? What's the guaranteed ROI?" NO.

I don't know you as a human being. I don't know what you've been through.

I'm not gonna hold your hand all the way. I will guide you to the level that you reach out. You come 50%, so will I. But if you're not coming even 10%, I'm not going 10%.

The programs are there. I'm not hiding anything. It's all there.

If someone's not even trying a little bit, and they're like, "Oh, it's a scam." NO. YOUR LIFE IS. This is Papa Larsen’s tough love.

People who've never actually done much business-wise are attracted into MLM. Which is great. I'm love helping people who are brand new. I have programs for them to learn how to find success in this industry.

But I don't recruit people who need motivating. I recruit the people who have innate motivation.

There's a great quote by Jim Rohn. He says, "We must all suffer one of two things. The pain of discipline or the pain of regret."

Those are some spicy truth words right there.

THE INTENT TO BECOME

There are three kinds of buyers that I have noticed:

  1. The person who has intent to learn. They will by a course or product and actually use it.
  2. Someone with NO intent. They buy something and never do anything with it.
  3. The person who has the intent to BECOME - It is a special moment. It's the moment when I'm standing on stage and I see in their eyes that something has changed in them. And they've been set up for massive growth. That is my favorite individual to work with.

If you have the intent to become, you have the understanding that this is a journey. You love the process as much as they do the prize.

What I'm asking you is, take a little look inside yourself and say, who am I?

What intent did I join MLM with? Do I have the intent to learn?

The intent to become requires far more honesty and self-discovery. You need to get raw and real with where you are and where you are not. Sometimes that can be uncomfortable.

Are you trying to become who you wanna be?

If you don't know what you wanna be, it's the reason you probably feel so much frustration.

It's hard to get somewhere without knowing where you're trying to go.

There's a coin that sits on my desk that reminds me of this all the time. It says, "The obstacle is the way." on the front and on the back, "The impediment to action advances action. What stands in the way, becomes the way."

I just want you to know that I care about you all. I get really passionate and focused about this stuff because my life has changed because of it.

No, I will absolutely not give you a guaranteed ROI or guarantee success for you.

I will guarantee you a sweet, awesome way for you to develop and grow and become someone amazing IF you own it.

Feb 06 2019

25mins

Play

125: Why I Closed Secret MLM Hacks - Part 2

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In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me.

Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available.

How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day.

How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales? 

And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set.

And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one.

This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks.

Key Takeaways:

  • Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24)
  • Where they're going, the problem they're solving (5:36)
  • I'm going to create an offer which helps them get where they're trying to go (5:40)
  • Facebook posting is not marketing; it is an aspect of marketing (5:52)
  • Campaigns are the thing that I can go and I can actually influence (6:09)
  • My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59)
  • They know it's awesome, but its title has raised eyebrows (10:33)
  • I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59)
  • The difference between Funnel Hacks and Funnel Builder Secrets (14:47)
  • Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23)
  • Most likely, I'm going to make a completely separate course (21:44)
  • Natural, normal business problems as products and landscapes evolve (27:04)

---

Additional Resources:

ModernDownlineCoaching.com

Jan 01 2020

29mins

Play

124: Why I Closed Secret MLM Hacks - Part 1

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In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead.

In the last four-five episodes, I've shared with you guys specific things that have been going on in my business.

I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business.

This is not my actual full-time business. It's not my actual full-time focus.

The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business.

And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way.

There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore.

Stay tuned as I recap as to why it has been such a big deal.

Key Takeaways:

  • All business has three needs... (2:14)
  • I sat back about seven years ago and had this idea (2:43)
  • It's gotten past that critical spot where now it grows on its own (3:52)
  • We’re closing public access to Secret MLM Hacks (4:37)
  • Why my team is so unique (5:15)
  • Growing it to a real asset that actually pays for other assets (6:24)
  • I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26)
  • I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10)
  • I'm not involved with that at all (8:48)
  • Do you want me to send you free leads? It’s all automated (9:37)
  • Hack MLM walks my downline through their first 30 days inside my MLM (10:03)
  • When I first got hired by Russell Brunson… (10:19)
  • How I structured the show to be so successful (14:18)
  • Getting people to come to you to join your downlines (15:55)
  • How Secret MLM Hacks came about (17:10)
  • SMH was relaunched because of the ClickFunnels-certified partner program (21:46)
  • Go see what’s the content your dream customer is consuming… (24:41)

---

Additional Resources:

ChatbotsForMLM.com

Dec 25 2019

32mins

Play

123: Modern MLM Pt. 4 - How Top Earners REALLY Recruit

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In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them.

The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards.

This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me.

And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?”

I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that.

Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more.

Key Takeaways:

  • They have small little products that they send people to (4:09)
  • Want to change your business? Change your bait (5:54)
  • You can use and sell secret MLM hacks, keep the money, and collect leads (6:34)
  • Changing the bait, not just to attract people, but also to repel a certain type (9:14)
  • When someone wants to join my downline, I wait for them to go through my funnels (12:02)
  • Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48)

---

Additional Resources:

https://SecretMLMHacks.com/live

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Dec 18 2019

17mins

Play

122: Modern MLM Pt. 3 - How To Stand Out In MLM

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In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline.

In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales. 

But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make.

So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.”

Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity.

What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you. 

What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned.

Key Takeaways:

  • Your upline and downline are competition for you (5:46)
  • Think about all the problems your product causes for people once they buy it (6:23)
  • Quickly write down on a piece of paper the follow-up problems (7:26)
  • Give away a bonus that solves those problems for somebody when they join you (10:16)
  • Being unique and standing out amongst your upline and your downline (11:04)
  • It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52)

---

Additional Resources:

https://SecretMLMHacks.com/live

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Dec 11 2019

16mins

Play

121: Modern MLM Pt. 2 - One Of The Biggest MLM Hacks Today

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In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers.

In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet. 

I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful. 

Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well. 

The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out.

Key Takeaways:

  • My first dollar on the Internet came from affiliate marketing, back in college (1:37)
  • We set up a landing page; net earning: nada, but 17 people joined our email list (3:20)
  • I stopped trying affiliate marketing but kept doing things on the Internet (4:55)
  • We did client work and got hired out of college to work for Russell Brunson (5:23)
  • Giving away bonuses to those buying a product through Russell's affiliate link (6:36)
  • I wanted to go back and I wanted to try network marketing again (8:37)
  • Affiliate marketing and network marketing on the Internet are the exact same model (9:46)
  • If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03)
  • Giving away bonuses around what the MLM’s product user may struggle with (12:56)
  • Old-school MLM promotion methods: Automation makes a huge difference (14:21)
  • Most of them just don't know how to use the Internet’s leverage power (17:02)
  • Understand what you do control and what you don't (21:50)

---

Additional Resources:

https://SecretMLMHacks.com/live

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Dec 04 2019

23mins

Play

120: Modern MLM Pt. 1 - When I Gave Up On MLM

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In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while.

I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans. 

I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff. 

And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.”

He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it.

And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him. 

I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline.

I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward.

So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward.

Probably after a few weeks of running really hard at this, I realized that there might be another way to this. 

I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.”

Stay tuned to find out as to what brought about the turnaround.

Key Takeaways:

  • My first big experience in the MLM space didn't go well (3:12)
  • Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23)
  • Russell Brunson was playing the game differently than I had been taught (11:24)
  • I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04)
  • I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22)
  • There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20)
  • When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40)
  • Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08)

---

Additional Resources:

https://SecretMLMHacks.com/live

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 27 2019

21mins

Play

119: Onboarding Fuels More Recruiting

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When you sell a product to somebody, that's half the battle. It's a completely different thing to get them to use the product.

Well, there’s a danger if your customers don't actually use the product. If they don't use the product, it means you don't get any testimonials because you're not getting any success stories. People think that it doesn't do everything that you thought it would. They even start to wonder why they're paying you.

People don't think it could do everything that you say it does because they're not using it, so they don't get success with it. So it's one thing, like I said, for you to sell the product, and that's completely another thing for them to actually go use it. 

And because of that, onboarding systems are the best way. So when you're going out and about and you're actually selling the product, the easiest thing for you to go and do is to learn how to onboard people, not just sell them.

For any product that I sell, there is a written-out onboarding system as well as a written-out usage system.

You’ve got to encourage people to actually use the thing that they're buying. One of the biggest ways a lot of MLMs have grown is by combining the power of their sales and onboarding systems. Stay tuned as I walk you through how onboarding goes on to fuel product sales and recruiting.

Key Takeaways:

  • A challenging aspect of any business: Getting people to use the product they buy (1:47)
  • Having a unique standalone system around selling any product, not just recruiting (4:09)
  • It's common for new people in any MLM to freak out over the sale (4:44)
  • How ClickFunnels encourages you to use their software with a challenge (6:14)
  • Make sure whatever it is that you sold also comes with an instruction manual (8:27)
  • A bite-size, day-by-day challenge or some other sequence for the onboarding (8:48)
  • These bite-size things increase the consumption of the product… (9:48)
  • As new customers take these tiny steps, it triggers those feel-good hormones (11:04)

---

Additional Resources:

https://ChatbotsForMLM.com

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 20 2019

12mins

Play

118: What Makes MLM Simple Today

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The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing. 

I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there.

In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today. 

You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction.

I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program. 

In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned.

Key Takeaways:

  • Creating noise before the internet (1:17)
  • Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14)
  • We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14)
  • Creating a freebie that attracts the right kind of person coming on in (9:21)
  • Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03)
  • Doing a summit around MLM (11:17)
  • The biggest ways MLMs go from zero to a billion dollars (11:34)
  • Creating small front end, easy information-based things (12:50)
  • Pulling out those people who are interested in that thing, and then you pitch them (13:53)
  • Don't try to be distribution; try to create and tap into existing distribution channels (14:49)
  • I'm not even the one pitching them at all… (16:58)
  • They buy because we are good at causing noise around the product, not because of the product (19:50)
  • What can I say that will create noise in my direction and will channel the noise in my direction (19:55)
  • One small funnel around a little tiny front end, and then just do it again and again (21:16)

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 13 2019

23mins

Play

117: The Easiest Sales

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Just because someone has the money and a heartbeat, doesn't mean you should sell to them. Let me tell you why, in this episode.

Well, when I have no criteria on the kind of person I want to bring into my downline or sell my product to, I have to be very good at varying levels of education. 

And when I go and I sell somebody who's already been in an MLM, that means I don't have to go and answer questions such as - Is this a pyramid scheme? How does this work? What is a downline? What is a comp plan? What I'm saying here is that when you start figuring out who you actually want to be in your downline, get strict. That way, you're actually making it easier for you to sell and the path to success with you smoother for those people.

At one point in my MLM career, I realized that I had not put enough filters into who I was trying to recruit and because of that, I was getting anybody who had the money. That is no way to sell anyone into anything. Money is not supposed to be the only criterion. What I then started doing was I started putting more criteria in and it made my success rate go up, because I suddenly stopped getting people who had never done anything in their life, ever. 

And because of that, I could get more specific in the training and thus, they could go further, faster. Hence, my success rate shot up. Stay tuned to know more.

Key Takeaways

  • When I left my job, I started selling to anybody who was in MLM - that was good (2:44)
  • Going after people who are already marketers is not harder than any other sale (6:34)
  • The way I bring somebody in usually determines what they will do afterwards (7:02)
  • Figure out your criteria of who you want and what they already know (8:31)
  • Get into a situation where it’s like your golf ball is an inch away from the hole… (11:51)
  • What I look for is markets who are educating my market for me (12:19)

---

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Nov 06 2019

17mins

Play

SMHR 116: Chatbots For MLM

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I'm very excited to be here today and introduce a guest and one of my good friends.

We're actually partnering in a product that you might not know about.

I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome.

My guest today is one of the most sought after Chatbot builders that I know of.

Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to.

Being able to have him on the show is a real treat.

Without further ado, everybody please welcome Mister Nico Moreno.

  CHATBOTS FOR MLM WITH NICO MORENO

How are you doing, man?

Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me.

It's a pleasure to be here. I’m really honored and excited.

Steve Larsen: This is awesome. Thanks for taking the time.

Nico Moreno: Yeah, absolutely.

Steve: I can't remember how it was we got connected…

Nico Moreno: I remember, I think…

Steve: Do you? Okay. You can tell the story. [chuckle]

Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person.

It was at Funnel Hacking Live two years ago in Dallas.

Steve: Yeah.

Nico Moreno: I signed up for the FHAT event and I was asking you about it.

I was like, "I don't know if this is right for me."

And you were like, "Oh well, here's all the things to consider."

That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook…

Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space.

I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico."

And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that."

I was like, "I need to get connected with this 'cause it's so crazy."

I don't remember how it happened…. But I reached out and you said YES!

 

THE MOST SOUGHT AFTER CHATBOTS FOR MLM

For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders.

He created really cool Chatbot sequences for the MLM space, specifically for our purposes.

If somebody wants a sample of your product or they want to get on the phone with you, it guides them.

It lets them control the conversation rather than you trying to sell them.

How did you get started building chatbots?

Nico Moreno: It's an interesting story…

One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out."

So I tried it out and it worked pretty well for an ad. I got some decent results.

Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar."

I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?"

 

TESTING CHATBOTS FOR A WEBINAR

So I tested that… And it was partly because I was lazy.

I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked.

So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up."

The results were INCREDIBLE.

I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate.

Steve: WOW.

Nico Moreno: For my LIVE webinar, which is...

Steve: That's NOT normal.

Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too.

Steve: 90%?

Nico Moreno: Yeah. Some were even close to 100%. It was crazy

Steve: That's higher than a text message to a friend.

Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots.

That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this."

 

USING CHATBOTS FOR YOUR WEBINAR

As you probably know the typical show-up rate for a webinar is in the 20%-30% range.

Steve: Yeah, if it's super good you’ll get 20%-25%.

Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about."

Then I started talking about it and showing people what I had done for that webinar to get so many people showing up.

A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence.

It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM.

I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people.

Steve: What you were doing is NOT normal.

Nico Moreno: It's so unintuitive.

But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense."

 

CHATBOTS FOR MLM ARE BETTER THAN EMAIL

It's the same overall strategy and psychology as an email sequence for webinar registrations.

But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot in a one-on-one way.

And it's in real-time.

It feels like a real-time conversation. It's like webinars on steroids.

Everybody's already on Facebook.

Another cool thing is the ease of transitioning people over from a Facebook ad to Facebook Messenger. It just pops up right into their Messenger inbox.

A Facebook ad shows up in the newsfeed, then they click on the link, and then it pops up in a whole new tab.

THEN you're getting people to enter their email address. This way is sooo much more seamless, and you keep people on the platform that they're already on.

It's really, really powerful.

Steve: Yeah that's powerful. You don’t have to move people to other places. By keeping them in the same place, you're gonna decrease that funnel friction.

Nico Moreno: Totally.

 

CREATING YOUR FIRST CHATBOTS FOR MLM

Steve: You and I were chatting before we turned the recorder on… And you were mentioning how one of the BIGGEST false beliefs people have is that "It's technical, it's scary, it's something brand new. I gotta learn how to code."

While you and I both know, it's NOT super technical.

What should somebody be thinking about when they create a Chatbot for the first time?

Nico Moreno: I'm glad that you brought that up because the #1 question I get in my Facebook group is, "Where do I get started?"

They just feel so overwhelmed. They're like, "It's so technical. I don't know what to do. Please just help me get started."

 

THE MANYCHAT CHATBOT

The number one thing to realize is the software that I use and that I recommend to absolutely everyone, it's called ManyChat. That software does 95% of the heavy lifting.

There's NO coding.

When you use that software, there's ZERO coding. It's

all drag and drop.

It's kind of like ClickFunnels but for Bots.

Of course, there's the strategy and the psychology and the marketing behind it… But as far as the tech stuff, the software does all of the hard work for you.

There's NO coding. NOTHING technical.

The only thing you have to do is add in the copy and edit in the actual words.

You can add some emojis and make it fun.

It's super easy and it's super user-friendly. If you give yourself five minutes… You’ll be able to figure it out.

Steve: A whole five minutes?

Nico Moreno: It's really not hard.

The only hard part is getting yourself to login into ManyChat, I promise.

Steve: Their Pro Plan is $10 or something, isn't it? It's super cheap.

Nico Moreno: Yeah. I always recommend that people get the Pro Plan. It's only $10 per month.

Super affordable and absolutely worth it with some of the cool things that you can do.

It's unbelievable.

 

USING A CHATBOT FOR ANYTHING

Steve: What's some of the easiest ways someone could still use a Chatbot for MLM without having a full-blown webinar?

Nico Moreno: There's a ton of different ways.

If you have an e-commerce store, you can actually sell certain types of products. Facebook is a little bit strict about the types of products so you gotta read the articles and just be aware.

You can sell products through Messenger and accept payments through a Messenger Bot.

If you're in the e-commerce space, definitely check that out.

Probably the most relevant thing right here today is, you can get people on board with your MLM opportunity. Whether it's a product or a business opportunity.

Steve and I were working on something a while back that allows MLMers to get people into their Chatbot and into their world.

It works like a traffic light, guiding people to take the next steps. It really takes care of that whole prospecting process for you.

It'll send them to the right links and the right pages if they want a free sample of something.

Or it can also guide them to take the steps if they wanna book a phone call with you.

So it really can automate the whole front end process of any online business. For example:

  • Coaching
  • Consulting
  • Digital products

It's sooo versatile and sooo powerful.

I'm on a mission to get people to realize what a big opportunity they have right underneath their noses.

 

CHATBOTS FOR MLM

Steve: You’re talking about a product called Chatbots For MLM.

If you guys go to chatbotsformlm.com, you can find out more about that.

In this industry, it's not always fun to go out and cold approach people.

Instead, Nico has it up in such a way that when people come to you on Facebook, you can very softly pitch your people and start steering them to the places that they would choose to go without you having to say anything.

Nico Moreno: Totally.

 

THREE STEPS TO A SUCCESSFUL CHATBOT

Steve: What's the easiest way for someone to get started with this?

Should somebody start by selling a product, or generating the phone call? Are there patterns you've seen that cause success the fastest?

Nico Moreno: Of course, it's gonna depend on what your offer or product is.

I would say if you need to have a phone call in order to sell your product, that's gonna be different than just having a ‘Buy Now’ button.

But the general strategy that works with Chatbots for MLM is to get people into your Chatbot.

STEP 1: Get people opted into your Chatbot with an enticing, free lead magnet. It’s a similar strategy that you would use for any sales funnel.

STEP 2:Once they opt-in, you can deliver that lead magnet through the Chatbot, just like you would with any email provider.

STEP 3: Quickly follow up with another message that will only send after they've received a lead magnet. You can say, "Hey, I've got this other way that I can help you even more. Are you interested to hear about it?"

And you can have a ‘Yes’ or a ‘No’ button. That's really cool because if they say ‘Yes’ they're basically giving you permission to tell them more about your product or offer.

If they say ‘No’, then they don't feel like they're getting spammed.

Steve: Yeah. They're choosing that.

Nico Moreno: Yeah, totally. That's why it's so powerful. With email, they're gonna get it whether they want it or not.

 

WHY SHOULD YOU USE CHATBOTS FOR MLM?

Steve: If you’ve been reading this blog for a while, you know I talk about the three levers you can pull in this space. The things that you actually have control over.

You don't own anything in MLM. You own nothing.

So you have three options:

#1: I can upgrade the person I'm speaking with. The WHO.

#2: I can upgrade HOW I approach them in my script and in my offer to them when they join me.

#3: The third thing I have control over is the actual onboarding process and everything I do to train them.

What's so powerful about what Nico has created is that you get to hit the first two with just a Chatbot.

You're not even doing anything.

You're upgrading the WHO because they want it, instead of begging them.

And you're upgrading HOW you approach that person and setting the stage before you ever try to go recruit somebody or sell them your product.

That's so powerful, and it's automated. It's ridiculous.

Nico Moreno: When you're doing this in person, there's a limit to how many people you can talk to per day without losing your mind.

But the Chatbot can do it for as many leads as you have coming in. The Chatbot can handle it all around the clock.

You never miss an opportunity.

 

CHATBOT EXPERT NICO MORENO

Steve: Where can people learn more about you and hook up with you?

Let's say someone wants to hire you to do this for them. Where should they reach out?

Nico Moreno: The best place to get in touch with me is Facebook.

Another good place to reach out to me is nicomoreno.org.

Also nicomoreno.org/chatbots. I'm gonna have all my Chatbot related stuff there. This is actually a secret page that’s not gonna be available to the public.

It's only gonna be for special opportunities, like this audience.

Steve: nicomoreno.org/chatbots.

Thanks for taking the time and sharing some of your wisdom here. It's been awesome.

Nico Moreno: I appreciate it. I'm always happy to share with your audience and always happy to work with you.

All you gotta do is just commit five minutes and you'll be golden.

 

LEARN HOW TO USE CHATBOTS FOR MLM

Steve: Alright, here's the deal…

Every business thrives on cash flow and leads. And without cash flow and leads the business dies, right?

Hear me clearly, MLM is no different.

You own a position in a business, which means you need a system in place for cash flow and leads to come to you in your down line.

This is why I have Chatbots for MLM on Facebook pitching people who are talking to me on the internet.

You may have heard of Chatbots For MLM before. It lets you:

  • Qualify multiple leads at once
  • Soft pitch people that you thought weren't interested
  • Bring in a massive amount of leads of people that have been sitting right under your nose the whole time

Go to chatbotsformlm.com to get your pre-built chatbot template now.

Inside you'll get a selling template. You're also gonna get a scheduler template, you also get a pre-built lead-gen template.

Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook.

Just go to chatbotsformlm.com to get your pre-built chatbot templates now.

Oct 30 2019

19mins

Play

SMHR 115: Why They Didn't Buy Your Product

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Today I wanna talk to you about why they didn’t buy your product… 

I'm excited about today's episode. I just got off a webinar and I've done this webinar three-ish times now. 

Two of those times have been in the last few days… Come to think of it, it’s probably my fourth time doing it. 

But what's interesting about it is… When you do a pitch over and over and over again, you start to notice things that make it more or less effective. 

So I’ve been able to see what things make this pitch MORE effective. 

And I've been changing things like crazy over the last four tries

When I did the webinar two days ago, we generated $10,000. I wouldn’t be shocked if this next one does $30 or $40 grand. 

KNOWING WHY THEY DIDN’T BUY YOUR PRODUCT

One of the keys to understanding why they didn’t buy your product is knowing how frequently you’re pitching. 

Some people like, "Well, my pitch is not amazing" Because they've only done their MLM pitch twice… It doesn't quite work like that. 

You need to be doing A LOT of these. 

VOLUME MATTERS! 

… Especially when it comes to pitching. You get better at it the more you do it. 

That’s just ONE lesson I wanted to toss your way today. 

But I have an even BIGGER one for you ;) 

So let me tell you another story (you know I'm obsessed with old school marketing stories)... 

Whether you’re:  

To this right now… You may have seen the movie The Greatest Showman

That was a good movie. 

The Greatest Showman is about P.T. Barnum's life. The issue is that the movie is that it’s largely made up. 

It's a great movie. I still recommend watching it if you've never seen it. 

But Hollywood portrays P.T. Barnum as being this young father trying to provide for a young family by buying a circus. 

#TotallyMadeUp

The Circus was his retirement project much later on in life.

What P.T. Barnum was really known for (and what his entire career was based around) was his museum. 

Tons of people came to his museum. It was a Museum of random and rare artifacts. 

So the name of the game for Barnum was… “How can I get people to physically show up to my museum on a consistent basis?” 

One of the strategies that Barnum used to get more people to come to his museum is actually shown in the movie. 

THE JENNY LIND CAMPAIGN

In the movie, Greatest Showman, P.T. Barnum meets a lady named Jenny Lind. 

Jenny Lind is this AMAZING, famous opera singer from Europe. She has a massive following. 

Everyone in Europe is like, "Oh my gosh, I love Jenny Lind. Jenny Lind is incredible."

So P.T. Barnum has an idea, "Let's bring her to America… And maybe she'll help me fill my museum." 

And so that's exactly what he does.

He reaches out to Jenny Lind and says, "Hey, would you come over to America and sing your amazing opera songs over in there?" 

They don’t show this part in the movie. 

P.T. Barnum is walking down the street and he starts talking to people about the fact that he's bringing the famous European opera singer, Jenny Lind, to America. 

But no one knows who she is… 

He finally gets to a doorman who opens the door for him and he goes, "I'm bringing Jenny Lind to America." 

And the doorman goes, "Who's Jenny Lind?"

And Barnum freaks out!

He’s gone into DEBT just to bring Lind to America and he realizes that nobody knows who she is. 

P.T. BARNUM’S CAMPAIGN

So what does Barnum do? He has to do is create a STORY… A campaign around Lind so that people know who she is when he brings her to America.

Barnum hires 46 reporters. Those 46 reporters start feeding the media stories about Jenny Lind. Stories are about Jenny Lind's:

  • Likes

  • Dislikes

  • What she loves

  • Her personal opinions on social matters

… They create an entire character around Jenny Lind in the press and she's not even there yet. 

It’s all for the purpose of educating the media on who she is. 

Barnum even goes so far as to have Jenny give a farewell speech in Europe so that he can make another story about her in the American press. 

Barnum had also created so Jenny Lind swag: 

  • Clothing

  • Bakery items

… This was a big deal.

By the time Lind showed up… There were 30,000 people waiting for her at the docks.

WHY DOES A CAMPAIGN DIE? 

Now… This is where the story gets interesting

20,000 people follow her to her hotel. 

There's so much buzz! 

P.T. Barnum keeps selling out all these stages. "Come hear the amazing Jenny Lind sing." 

He had all these AMAZING campaigns and they're making so much money. It's awesome. 

But Jenny Lind gets a little bit greedy. 

She believes that it's her voice that's getting all these people to come see her. So she does one fateful thing. 

She talks to P.T. Barnum and says, "Barnum, I'm gonna go out on my own. I'm going to fill stages and stadiums on my own. I don't need you." 

And she left.

She thought that her voice was the reason that people followed her. But what happened was, she went off on her own and couldn't fill a single auditorium. 

Time, after time, after time, she tried to fill these auditoriums, and NOBODY came. 

Some people would come… But not enough to sustain it. Eventually, it all died because there wasn’t any BUZZ anymore. 

P.T. Barnum wasn’t saying anything because he's no longer part of the action. 

This is very fascinating… Because Lind ended up leaving. 

Her business had dropped sooo fast. Not that much earlier, 30,000 people greeted her on the docks as she comes in… But almost nobody noticed when she got back on the ship and ent back to Europe.

DO YOU KNOW WHY THEY DIDN’T BUY YOUR PRODUCT? 

QUESTION: Why do I tell you the story? 

ANSWER: Not just because this is an amazing, very fascinating and powerful story. 

What you have to understand is that MOST people in MLM do the same thing. "My product is the reason that people are showing up."

No, it's not.

Why they didn’t buy your product has NOTHING to do with the product itself. 

When you hear your corporate headquarter say something like, "The product is so good, all you have to do is get it in front of people." 

That is the BIGGEST pile of steaming crap I have ever heard in my life!

The first time I heard that I wanted to hit somebody. 

Products DON’T sell like that.  

Jenny Lind was an amazing opera singer. One of the most famous opera singers in all of the world at the time. She was huge. 

P.T. Barnum made her huge. 

Lind thought she was the product and that people wanted to see her. 

But what did she forget to do? 

  • She didn't do any campaigns

  • There were no sales messages

  • She didn't feed the press anything

… She literally stopped marketing. 

*THAT* is why her business died.

This is one of the most powerful lessons I can teach you. 

DO YOU WANNA KNOW WHY THEY DIDN’T BUY YOUR PRODUCT?

This is the reason why people can't sell their stuff AND the reason why they didn’t buy your product. 

People are like, "Well, I can't use the Internet to sell my product." [chuckle] 

Neither could P.T. Barnum! There are A LOT of other ways. 

Most of the time, MLM’s say you can’t use the internet as a scare tactic

ANYONE can use the internet… Just don't say your MLM's name. 

You can still generate leads. That's what I do all the time. 

Then I sell products on the back end and it works great. 

Today, someone automatically joined my downline. Someone I’ve NEVER… 

1. Met

2. Seen before

3. Pitched

4. Talked to

And that’s what I help a lot of people do. I automate HUGE portions of their business.

And I automated me automating it!

The internet sooo powerful, it's ridiculous.

I KNOW WHY THEY DIDN’T BUY YOUR PRODUCT

What I want you to understand, and what I want you to take away from this whole episode is knowing why they didn’t buy your product. 

I want you to look at your MLM's products, whether it's physical, digital, whatever it might be. 

If you're like "I'm selling a service, not a product." That's STILL a product! 

Whatever your offer is, look at it, and ask yourself, “Am I relying on the product to sell itself?” 

Understand that this game DOES NOT work very well for an individual who has no idea how to:  

  • Sell

  • Create campaigns

  • Create products

  • Generate a buzz like P.T. Barnum did for Jenny Lind

Your product is NOT why anybody buys. Why they didn’t buy your product comes down to the sales message. They buy because of the campaign. 

The offer is what fulfills the promise that your sales message made. 

When you understand the role of the offer and the sales message, MLM gets really easy. 

MLM CAMPAIGN LESSONS

There are FOUR lessons I want you to take away from this. 

#1 Stop relying on your product to sell itself. 

#2 Create a campaign for your product.

#3 Perfect your sales messages and get good at telling them to people. 

#4 Create noise around your product. Generate a positive buzz just like Barnum did. 

REMEMBER: A campaign is nothing more than orchestrated noise. It’s exactly like what P.T. Barnum was doing with the news reporters. 

He's built up all this pressure by using the newspaper to tell everyone when Jenny Lind was coming. 

QUESTION: What does that do? 

ANSWER: It gets people to show up on that date.

It’s no different because the internet exists today. Most of the time, the people who think it’s different, don't sell anything. THAT’S why they didn’t buy your product. 

One of my favorite things to do is look back in history and see some of the ways people were forced to sell before the internet existed. 

If you can understand the patterns they used to generate a buzz, and then add the internet… The internet stops being a distraction.

WHAT DO I LOOK FOR IN A CAMPAIGN? 

I want you to be able to sit back and say,  "The reason I’m not selling the way I want is that I've never planned a sales message or a campaign with intent."

Someone who once interviewed me asked, "Stephen, what should people consider when they start trying to find an MLM to join?" 

And I was like, "Man, I don't even think about the product that much. As long as it's good, does what it says, the company is ethical and moral, who cares what it is?" 

Yes, I want it to:

  • Be amazing

  • Deliver on what they say 

  • And I want the company to over-deliver and have a serving culture 

But besides that, I'm looking to see if it’s… 

  • Campaign-able

  • Marketable

  • Can I create noise around it

… Who cares how good it is if I can't sell it? 

Anyway, if you enjoyed this and you wanna learn how to do those kinds of things, go to secretmlmhacks.com and grab the course. I would love to have you in it. 

We’re creating a really cool thing for you soon. It's not done yet… But we have spent over a quarter-million dollars in Facebook ads to generate leads for the MLM that I'm in, profitably.

We put a dollar in and we get three to five back out… Which is crazy. All the stuff that I do has almost made a million bucks and then we spent a quarter-million generating that. 

We’ve decided to make a book about all the MLM ads that we've run on Facebook so we can show you why they work, how we’re able to run them, why Facebook didn't shut me down, and why my MLM didn't shut me down. 

It's gonna be called MLMadsthatwon.com

WHY THEY DIDN’T BUY YOUR PRODUCT

I know it's tough to find people to pitch after your warm market dries up, right? 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com

Again that’s secretmlmhacks.com.

Oct 23 2019

16mins

Play

SMHR 114: Turning Your Product Into An Offer

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I thought it'd be kind of fun to teach you about turning your product into an offer and how you can make a cool offer out of your MLMs product.

First of all, if you wanna see me riding a bike and doing a podcast episode at the same time, head on over to YouTube and watch this episode ;)

https://youtu.be/dFaFYxx1cVg

I've had a ton of fun in the last two months. For some reason, I've been diving deep on some of these old-school marketers and the ways they used to make money WITHOUT something like the internet.

I think the internet is AMAZING… But I also think it's a distraction.

If you can…

  1. Remove the internet
  2. Learn what the old school guys had to do
  3. See the patterns that they went through to sell

THEN you can add the internet back into the equation!

Once you’ve done that, the internet is POWERFUL. But before that, it's a distraction.

We will rely too much on the distribution of the internet and use it in weird ways that aren't actually that helpful to us…. Because we don't know what to do without it.

BEFORE WE START TALKING ABOUT TURNING YOUR PRODUCT INTO AN OFFER

I grew up in Denver, Colorado, and I love Colorado. Colorado's amazing.

I grew up in Littleton, and I'm the oldest of six kids. My parents are amazing. They were our parents FIRST before becoming our friends, which I appreciate a lot, and I'm trying to do that for my own kids.

When I was like 15-years-old, several of my friends died in a car accident which made me not wanna drive or get a license. I didn't start driving until a lot later on.

And my parents were being parents and they said, "Hey, we want you to go get your Eagle Scout before we'll let you drive."

And I was like, "Oh well, that sucks” and for a little while, I fought it. I ended up getting my Eagle - which is great.

Even though I didn’t drive, I still got around but I would ride my bike all over the place.

I would bike so far! I put a lot of miles on my bike when I was in high school because I rode my bike everywhere before I got my drivers license.

I went on a 10-mile bike ride the other day… And I did 20 miles the day before that. It's not that long I know, but it's not a mountain bike, so it's a lot harder.

TURNING YOUR PRODUCT INTO AN OFFER

I wanna talk to you about turning your product into an offer and take you back to the essence of offers.

We’re also gonna look at what these old school marketers had to do to sell their products.

When you realize what these guys had to do, you start to see these patterns all over the place. Then you can see how these mainstream products actually got into the marketplace.

I might have told this story in the past but it’s one of my favorite stories about a man named Albert Lasker.

Albert Lasker has been coined as the father of modern advertising. That’s a pretty, awesome title to have.

Sunkist came to Lasker in the early 1900s and said, "Hey, we're Sunkist. We have oranges but people aren't eating enough oranges.

For some reason this year, there's been an increase in orange production. Our trees are producing sooo many oranges that we're chopping our own trees down."

They were literally cutting down their own trees because of the overproduction of oranges.

So they want to Lasker and said, "Would you help us sell more oranges?"

Lasker and his team sat back and started thinking about HOW they could increase orange consumption significantly.

They came up with an idea... Which at the time, was an extremely thing.

Instead of eating oranges… What if people drink the juice from the orange?

No one was drinking orange juice. That was a foreign concept.

He literally invented the concept!

They found out that it would take two to three oranges to fill up a glass with orange juice.

This is literally how orange juice came to be. It was not a thing until Albert Lasker made it up.

LASKER’S ORANGE OFFER

Lasker got his team together and they made this really cool campaign called "Drink an Orange."

While they wanted to sell the oranges… That's NOT what they sold.

Have you ever seen one of those orange press things where you chop the orange in half, take half of it and you squish it down on top of it?

They created that and they called it the ORANGE EXTRACTOR.

The offer that they created was “Buy the orange extractor and get a bundle of oranges for FREE."

Let's think about this for a moment, 'cause this is really clever.

QUESTION: What do people actually want to buy?

ANSWER: The oranges.

They took the sexiest part of the offer and they made it FREE!

“Buy the orange extractor and get a bundle of oranges for FREE."

That was the offer. Very sexy, very clever.

Lasker helped save Sunkist. He's the reason orange juice came about, why Sunkist exists, and why we drink orange juice.

TURNING YOUR MLM PRODUCT INTO AN OFFER

QUESTION: Why am I saying at this and what does this have to do with MLM?

THIS concept is what’s going to help you in turning your product into an offer!

I want you to start thinking about what problems your customer has that you could solve with another product.

So one of the easiest ways to sell MORE products is by turning your product into an offer and giving away something else with the sale of your product.

I know what you’re thinking right now, "But my compliance won't like that."

Find a freaking way to make it work! The principal is still the same and that's exactly what I do.

When someone joins my downline, I tell them, "Hey, if you join my downline, I'll give you X, Y and Z that will help you get automated leads coming in to your business”

P.S. It's super sexy. My MLM loves the concept and they're totally behind it. It's super awesome.

I increase the value of joining my downline. That's all you're trying to do.

Ask yourself, “How can I increase the value of the product that I sell?” It all comes back to turning your product into an offer. The easiest way to do that is to solve more problems for them.

Start thinking about the problems that your product creates for your buyers.

What problems are you giving your customers and how can you solve some of those follow-up issues?

That’s all there is to turning your product into an offer. BOOM.

I never tell you guys what MLM I'm in… (I think I might have let it slip once or twice) because I don't want you to think that I'm trying to pitch you.

I'm trying to change the industry as a whole.

HOW TO CREATE AN OFFER WITH YOUR PRODUCT

We’re doing something right now that’s along these same lines as turning your product into an offer.

I keep asking a specific question. Every time I ask the question, we create something else to solve problems.

I sell a supplement… That's what my MLM is and that's why I talk about so many examples around that.

But I've seen people use this concept for:

  • Insurance MLMs
  • Software MLMs

… It doesn't matter what you sell, the product is irrelevant.

QUESTION: What problems does my supplement cause for people once they buy it?

They probably have the problem of…

  • How much should I consume?
  • When should I consume?
  • Is there a time of day that works the best?
  • Should I do it before workouts or after workouts?

FOR EXAMPLE: One of the things you can do is create a guide around those things and then give it away for FREE.

BOOM, you just solved more problems. You literally just created more value than the next person selling the exact same thing.

Turning your product into an offer is one of the easiest ways to beat your competition.

I've had some people tell me, "Stephen, there's so much competition."

GOOD! That means the market has voted and likes your thing.

You WANT competition. Over-saturation is a blessing NOT a hindrance.

Just figure out what you can do to solve more problems than the next person.

Your product doesn't sell itself… But it will be easier for people to buy because there's so much value behind it.

That’s all there is to turning your product into an offer.

Think as Albert Lasker did.

He asked, "How can we drastically increase orange production?”

And you need to ask, “How can I drastically increase my MLM product sales?"

TURNING YOUR PRODUCT INTO AN OFFER IS EASY

One of the best things I think you can do (and what I'm doing right now) is to write down problems that I know my community is experiencing.

I don't try to solve everything because that'll kill you. But I do list out the problems that would be the most valuable to create a solution for. Then I list out problems and solutions that would be the most lucrative for me to sell.

You get compensated in this life in direct proportion to the types of problems that you solve.

There’s a huge difference between a problem and a valuable problem.

That's why I LOVE free-market capitalism.

If I go provide more value, I am gonna get paid more money.

The exact same thing is true when it comes to turning your product into an offer in MLM. Even though it's not yours, you can still give away things that'll help solve problems and help people have more success with your product.

Go write those problems down. Start listing it through and ask yourself, "What problems does my product create that I can solve at almost no cost to me, but with massive value to them."

That's the combo I'm looking for every time I sell something.

I challenge you to list out the problems that you will solve and go make cool solutions/products that you can give away for FREE when someone buys through you.

That's exactly how I do it and most people who are serious in this business do the exact same thing too.

LEARN HOW TO TURN YOUR PRODUCT INTO AN OFFER

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.

Oct 16 2019

17mins

Play

SMHR 113: How To Launch Any MLM Product

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Today I wanna teach you guys HOW to launch an MLM product.

I'm actually really excited to teach you how to launch an MLM product. A lot of research and time has gone into planning and putting this together. 

I wanna do a couple of things here...

First of all, I want to bring attention to and help you think about how Hollywood launches a movie. 

Now think about this with me for a moment. 

There are really cool movies that are coming out soon, and I LOVE going to movie theaters! I love... 

  • The experience

  • When you walk in the light is a little bit dim, which makes the pupils dilate a little bit more (they do that and restaurants also)

  • The ambiance

 There's a lot to it!

I'm actually a theme park junky as well. I'm not gonna lie... I love Disney. 

I'm that guy that would totally go on rides by myself because I love the experience of it. 

I love that before you even get on a ride they start pre-framing you for this big build-up. 

HOW DOES HOLLYWOOD LAUNCH A MOVIE?

Right now you’re probably thinking, "What does that to have to do with what you're talking about?" 

Just think about this with me for just a moment.

The way Hollywood launches a movie uses very much the same kind of methods. 

They both use: 

  • Anticipation

  • Build-up

Hollywood is always putting out small minute-long previews a year before the film comes out.

They probably don't even have the movie done… But they're saying, "Hey here's when it's coming out".

Sometimes it'll just be something as simple as the title. 

They did this with one of the most recent Star Wars movies. They did a trailer six months ahead of time and all it did was play the iconic Star Wars music with the title and date overlayed.

And the crowd went ballistic! 

I was like, "Oh my gosh, that's awesome." 

There was NO story, it didn't say anything! 

Now I want you to think about this a moment… 

WHY is this such a powerful and impactful thing? What happened six months later? 

They release a little bit of a story, usually about the protagonist. 

They tell a little bit of background and they add a little bit of conflict in. 

None of us like conflict but can you imagine how boring life would be if there wasn't any? 

We do want a little bit of drama in our lives, whether or not you're willing to admit it ;)

  • If everything was easy 24/7

  • There were no challenges

  • No trials, nothing in our life

The salt of life would be gone. 

THE KEY TO LAUNCHING A PRODUCT

Think about this with me for a moment… 

Three months later and they release another preview. 

Every single preview up until then has been giving you a specific date (or at least season if it's like a year out), "It's coming out on this day at this time".

This is very very key to understand.

They build up pressure and they build up pressure and they build up pressure up until the specific day… 

THEN they'll start releasing:

  • Pre-booked tickets

  • Specific experiences that you can have with the movie

Now when the day of the actual movie comes up there's a HUGE amount of pressure that's built on a specific day in time like, "BOOM". 

As a society, even if you're not a huge movie-goer there's a big percentage of people who have been educated on what the movie is and what it's gonna be about. 

There's open loops like crazy, so there's a lot of curiosity and everyone's like, "I gotta go on that day" right? 

But before that comes up… They're gonna get the actors to go and hang out on night shows. They're gonna go on:

  • Jimmy Fallon's Show

  • The Tonight Show

  • Today Show

… They're building up pressure for this thing and at the end of each of those shows, they're like, "Make sure you go see the show coming out this day, back to you guys".

If you look at what's happening, they're orchestrating this incredible event. Not at a certain location, not at one spot, but they're orchestrating an event… They're orchestrating NOISE. 

And that's what campaigns are, they're building a campaign.

THE POWER OF A BOX OFFICE LAUNCH

Now, all of this pressure gets built up and it pushes towards this specific day and then "BAM", box office weekend happens. 

They make so much money on the initial weekend that the movie's open, that there's usually not that much money left... 

I mean there's a lot of money, but nothing like that huge initial burst, "BOOM!"

That huge initial burst pays for…

  • Not just the crews

  • It pays for ALL the stuff

…  Then they just live on the cash flow that's gonna come from the remainder of that film's life. 

THAT’S BIG. 

Obviously, this is NOT a new concept… But think about that. Most brand new products that there's a lot of buzz around, they ALL follow that same pattern!

THESE GUYS KNEW HOW TO LAUNCH

Three of my favorite guys EVER are:

  • Albert Lasker

  • P.T. Barnum

  • Claude Hopkins

SIDE NOTE: Have you seen the movie "The Greatest Showman"?

That movie is largely made up… He started the circus as his retirement project NOT to take care of his young family. Hollywood completely made that up

Here’s some facts about P.T. Barnum:

  • Most of P.T. Barnum's career was done around museums

  • P.T. Barnum was the first guy to bring an elephant to America (so he made a huge deal around that)

Anyway… These guys lived INCREDIBLE lives and they ALL understood the same principle of building a pressure.

Stick with me because this is very, very powerful and will help you understand HOW to launch an MLM product. 

I KNOW one of the reasons why a lot of people don't do well in MLM is because they don't know what I'm talking about right here. 

When P.T. Barnum first brought an elephant to America, he wanted to make a big deal about it. He wanted to make a huge deal about it.

THE P.T BARNUM STYLE LAUNCH

So how did P.T. Barnum launch this elephant to the world?

He was rich a rich dude. He's the second millionaire in America. 

One of his houses on the outskirts of New York was right next to these busy train tracks that led into the center of New York.

When he brought this elephant to America, he decided to plow his fields with an elephant right next to the train tracks. 

The funny thing is… They were not plowing ANYTHING. They were fake plowing! NOTHING was planted there! 

But he continued to plow his field with an elephant next to that incredibly busy train track until over 60 reporters showed up and they ALL captured the story. These reporters ran the story all over the place. 

Only once he felt he had got enough buzz around him and his museum… THEN he finally stopped fake plowing his field with an elephant and sold the elephant.

But that technique created a HUGE boost in revenue for his museum. He kept doing this over and over and over again, every single time he started selling something brand new. 

This is a BIG lesson in HOW to launch an MLM product and I'm trying to help you understand it. 

This is one of the reasons why people don't buy from MLM-ers even though you have a great product… Because you don't understand the principle of a campaign.

Every time P.T. Barnum had a new product, he would create a campaign around the product. 

HOW NOT TO LAUNCH AN MLM PRODUCT

Albert Lasker would do the exact same thing. 

PT Barnum is famous for another campaign he did around a fake Mermaid that was "caught off the coast of Fiji". He created this whole ruse.

I'm not here to say whether or not that was good or bad… But the principle behind it is that whenever you have a product, you need to create a campaign.

Imagine if Hollywood spent $100 million dollars putting together a two-hour movie… And the first time you hear about it, is the day it goes to the movie theater. 

QUESTION: How successful that would be?

ANSWER: Not very successful. 

But most MLM-ers do that with their own MLMs product. What I'm trying to help you understand here is HOW to launch an MLM product. And to do that, you need to behave like a brand new MLM coming onto the market. 

You need to build:

  • Anticipation

  • A campaign

  • All this pressure! 

… It's orchestrated noise, it's orchestrated pressure.

You need to behave like a brand new MLM. 

Right now you’re probably thinking, "But Stephen, my MLM's not brand new."

Yeah… But it might be new to all the people that you talk to about it. 

There are TONS of MLMs out there I don't know about. TONS.

And I'm in this space with you!

You need to be building up noise and pressure and anticipation around the fact that there is this AMAZING thing coming out and, for a limited window of time, "box office weekend", you can participate in this great experience.

HOW TO LAUNCH AN MLM PRODUCT

It's not enough to… 

  • Have a great product

  • Always let something be available

You need to take it off the market or say it's only available at this certain price/discount at this certain time. 

When you do that, you're behaving like a brand new company entering the marketplace. 

Creating buzz, creating a campaign, on a specific date, specific time, for a certain amount of time, a certain window… And then take it off. 

I'm not saying to stop selling the product… But for new people that you're gonna acquire there's nothing wrong with opening up the window and saying, "Hey, the promo is only available for this amount of time. You can still buy it, but the promo's only available here.”

QUESTION: What do most MLMs do to their own distributors? 

"Hey, there's a new flavor coming out… But it's only for this time." 

This is a skill set that most MLMs know very well. 

YOU’RE the distribution channel… They actually call you a distributor. YOU’RE the one that goes and buys it. 

HOW TO LAUNCH AN MLM PRODUCT SUCCESSFULLY

What I need to understand and the point of this episode is that you can step back and say, "Oh my gosh, I've never behaved like a brand new business.”

You're technically a new company… But you DON’T enter the marketplace like a brand new company. 

You gotta build up the pressure around that and then turn around and say, "Hey, only available for this time."

Remember what P.T. Barnum did with his elephant? 

  • He found something SHOCKING - an elephant

  • He put it in front of distribution - a train. 

You can build your own distribution channels, but it is waaay faster to hook into a distribution that already exists.

Find your train and start putting something out there and keep doing it until you feel like you've generated enough a BUZZ around the thing that you sell. This is big. 

It's one of the reasons why most people don’t know how to launch an MLM product and they don't have any success with this stuff. 

It's because they've never taken the time to sit back and actually orchestrate a campaign. 

They don't behave like Hollywood releasing a movie. 

Please, please behave like Hollywood releasing the movie. 

You’ll find an insane amount of power will come in your pocket because most people don't know how to launch an MLM product with that one skill set.

A campaign is nothing more than orchestrated noise towards a specific date.

HOW TO LAUNCH AN MLM PRODUCT WITHOUT FACEBOOK

Facebook campaigns… That's NOT a campaign.  

Facebook is destroying the term campaign, they're killing it. 

A campaign is NOT an ad. It can be part of a campaign, but it's NOT a campaign. 

It's like saying a tire is a car.

No, a tire is part of a car, but it's not the car.

It’s the same thing with Facebook ads… Paid advertising is not the only way to get traffic. 

In fact, it's one of the weakest forms of it up until a certain point, and only then it becomes very powerful.

Think about the old school guys like P.T. Barnum, Clyde Hopkins, Albert Lasker. 

These are the old-school marketers that changed the way we do a lot of stuff now. They didn't have all that tech… So how did they generate noise? 

ANSWER: They were pros at creating buzz around a certain date and time with a certain message. 

  • You've likely been given a script or message from your MLM

  • You probably have an awesome offer because your product is amazing 

The reason why most people don't get paid in MLM for a while is that they don't know how to launch an MLM product and create campaigns.

HOW TO LAUNCH AN MLM PRODUCT STEVE LARSEN STYLE

What I would do is…  

  1. I would interview lots of people

  1. Tell everybody that all the interviews are gonna be released on a certain date and time

  1. Sell your product on the back of it

That’s almost guaranteed to generate a spike in sales.

The whole point of this episode is to help you understand why you need to behave like a new company entering the marketplace and how to launch an MLM product. 

You can do it every quarter or every month, or however often you choose to do it.

Those spikes and sales is usually what cover my business expenses for quite some time… And then I live off of the cash flow. 

This is a general business principle. 

That's some gold nuggets right there.

LEARN HOW TO LAUNCH AN MLM PRODUCT

Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?” 

To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in. 

Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid. 

Despite those and other forces, I am using the internet to grow my personal downline and sell products. 

MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today. 

It's called The MLM Funnel and you can get it at themlmfunnel.com

I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get. 

He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link. 

How evil of me. 

When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team. 

ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline. 

If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now. 

Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

Oct 09 2019

18mins

Play

SMHR 112: Is MLM Oversaturated?

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Today I want to address a VERY big question that people ask me…  

"Is MLM saturated?"

There’s something I've started doing a lot in the evenings…  

I just go for a 10 - 20-mile bike ride. 

I also like to walk quite a bit so I can just listen to podcasts. 

  • I'm studying 

  • I'm thinking 

  • Sometimes I'm just jamming out to music

… It's become my ME time. 

I'm sure it won't always be in the evenings, but it has been for the past little bit… Especially while I've just done my big OfferMind

So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).

We did a good chunk in sales, and it's just been so much fun to work with all those new people. 

I've really, really enjoyed it. 

What's interesting is... Since then, I've needed some DECOMPRESS time. 

At the time of recording this episode, I'm speaking at Carnegie Hall. 

  • Martha Stewart is speaking

  • Michael Gerber is gonna be there

  • Dan Kennedy is gonna be there so long as his health is okay 

... This is nuts!

ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR…  Come back to me in one year and you tell me if your financial life is not drastically different.

There is something magical about publishing.

That's not the purpose of today's episode.

THE GIFT OF MLM MARKET SATURATION

I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months. 

I LOVE MLM. 

I love it. 

It's so, so, so fun. 

One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay. 

And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded. 

They feel, "Oh, everything's bad. For shame. For shame."

And they go write these terrible reviews… 

That makes some people think, "Well, that just means MLM is bad." 

No, no, no! 

I've had NEGATIVE reviews. I've had TERRIBLE reviews.

There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it. 

There will always be Negative Nancies with Poopy Pants syndrome… That’s just how it is. 

I believe it's a GIFT that people think MLM is saturated… 

And I’m gonna tell you WHY.

It's NOT because it lowers competition… 

THE TYPE OF MARKET I DON’T WANT

A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"

And I was like, "What are you talking about?"

I don't know if I've told you this in the past but just stick with me for a moment here… 

They said, "How much money do you guarantee I will make with your course?" 

And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."

She said, "Are you telling me that you don't wanna sell it to me?" 

And I was like, "Yeah, I don't think you're a good fit for it."

She's was like, "Are you serious?"

So I said, "Yeah."

I don't care if you have the money. 

The way I bring somebody into my product is usually what determines what they do after they've bought the product. 

MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline. 

I DON’T want that kind of individual (and I'm not judging someone's self-worth).

I want somebody who is going to be a runner, a builder… Someone who's gonna run around and go far with this thing. 

I am not trying to convince anybody to get in my downline.

I do stuff like what I'm doing right now. 

People who hear my voice and see what I'm doing… They catch the vision and they find a way into my downline. 

I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle. 

THE SATURATED MLM MARKET GIFT

I don't BEG or ASK anybody to join my downline. 

You know that nasty convincing feeling that you get sometimes? We've all been there, it's okay. 

You're like, "Man, I feel like I've kinda pushed them in there." 

… And then they don't do ANYTHING. That’s exactly what I'm talking about. 

When people say, "The market is saturated. The market is so saturated."

THAT’S A GIFT! 

That’s why I went into MLM. 

The fact that I can say, "MLM," and 90% of any room already has an opinion… Oh my gosh! That's huge. 

I love the show Shark Tank.

In one of the episodes of Shark Tank, there is an episode where they loved this guy…

  • They loved his product

  • They loved what he was doing

  • They loved everything about this guy

… But they didn't fund him.

The reason they didn't fund him was one of the most powerful lessons I've ever learned in my life. 

They said, "We want your product, BUT it would take us millions of dollars to educate the market enough to want to buy that product."

"We want your product, BUT it would take millions of dollars to EDUCATE the market enough to want to buy that." 

That's the ONLY reason they didn't fund him. 

I DON’T WANT TO EDUCATE THE MARKET

Education takes time and money. 

The fact that I can walk into a room and say, "MLM," and 90% of everyone already knows what the heck I'm talking about is a GIFT. 

It is a gift. 

When someone says, "Oh, well, the market's really saturated." That just means the market's been validated. 

That DOESN’T mean that you shouldn't go into it.

When I'm looking to see what to sell, I look for the MOST: 

  • Competitive

  • Cutthroat

  • Bloody red market

… That I can. 

I want that. 

This is literally one of my strategies. I know it is one of the reasons I’ve done so well. 

In the last year and a half leaving my job, we're about to cross $4 Million. 

The strategy I'm teaching you right here right now is one of the MAJOR reasons why stuff has blown up so much. 

It's blown up so much because I have actively pursued bloody red, highly competitive markets. 

YOU DON’T NEED TO EDUCATE THE MLM SPACE

This is a deep concept but if you came to OfferMind, you know what I'm talking about.

The reason I want saturated markets is that the customer has ALREADY been educated. 

I don't need to be the one educating them. 

There's a HUGE market out there. 

So much money is running around the MLM space and that market is constantly finding new customers. 

People who were NEVER planning on being a customer. 

The MLM market as a whole are educating my dream customer for me. 

All I do is wait patiently for that person to get frustrated with what they've been taught. 

"Hey, you want to have success in MLM? Go talk to all your friends and family."

I just wait. 

I wait for that person to get frustrated enough that when they finally see my message, my Facebook ads, my YouTube videos, the podcast or whatever it might be, they look at it and they go, "You know what? I'm kind of tired. I didn't realize that there's another way to do this."

BOOM!

MLM MARKET POSITIONING 

I don't need to tell them that the other way is painful because they're experiencing pain. It's one of the greatest hacks to the game EVER. 

This is one of the FIRST things I do with any corporate clients. I don't just serve the MLM space. I've done a lot of stuff with lots of big people and that's one of the first things I help them figure out. 

That's called MARKET POSITIONING. You need to figure out how you’re gonna position yourself in relation to the market. 

All I do is wait for people to get frustrated in the MLM space and I'm ready and waitin over here on this side, just speaking as loud as I can. 

I'm just shouting my message into that space. 

  • I'm not convincing

  • I'm not pushing

This is one of the FASTEST ways to grow 'cause I'm NOT the one educating them. 

An entire market is saying the exact same thing. There are billions, probably trillions of dollars inside MLM. 

And they're the ones who are educating my future dream customer. 

When somebody says, "Oh, the MLM space is really, really saturated."

GOOD!

WHY I LOVE SATURATED MARKETS

Do you know why I sell in the ClickFunnels space also? 

QUESTION: How much money and manpower is being spent on educating funnel builders inside of ClickFunnels

ANSWER: They have over 400 employees. They spend millions of dollars in overhead every month.

When someone comes in and says, "I'm gonna compete with that."

It's like, "Good luck, Chuck." 

You gotta look at the firepower you're dealing with. 

All I do with the ClickFunnel space is complement it. When somebody comes into ClickFunnels, I'm like, "Hey, use ClickFunnels 'cause you should use ClickFunnels and it's dumb not to. By the way, if you want a free trial go to freecftrial.com and it'll give you a free trial of ClickFunnels, freecftrial.com.”

But what I do with ClickFunnels is wait patiently for the person to just say, "You know what, I wish somebody would just build it for me."

With ClickFunnels, I compliment that market. But in MLM, I compete with that market. 

I'm throwing rocks into the market. I DON’T do that with ClickFunnels. I'm NOT throwing rocks at ClickFunnels. That's dumb. 

I love ClickFunnels. 

My market positioning matters. So when I hear somebody say something like, "Hey, but the MLM space is supersaturated." 

That is market validation! 

That actually represents security.

But you're not taught that in school. I was taught that it’s bad! 

I was taught that when there’s competition, I should run the other way. 

WRONG!

It takes a lifetime of dedication to build the momentum that's required to build a market. 

I can either spend my entire lifetime going and developing a new market OR go see where the noise already is. 

What you have to understand is that a marketer DOES NOT create attention. They just align with where attention already is. 

THE BENEFIT OF A SATURATED MLM MARKET

Realize the benefit to having such massive saturation. It is a benefit. 

Then all I gotta do is figure out, "How am I gonna position myself in relation to that market?"

THIS is one of the reasons why my stuff is blowing up so much. I look for places where there's a lot of noise and lots of pressure. 

I don't need to create that because it's already there! 

One of the reasons MLM works so well is because I have purposefully targeted the MLM space, knowing that it's saturated. 

One of the biggest fears I had was that I couldn’t go talk to someone because they'd already been pitched… 

Q: How many books have you ever bought on one topic? My guess is that it's more than one. 

It's a false belief to sit back and say, "I can't because they have already purchased." 

GOOD! I should not be the first person that my customer ever buys from. 

I want to help you realize there are literally decades of previous people who've built ALL this: 

  • Pressure 

  • Noise

  • Education 

… For us! 

I don't have to educate people on what MLM is. All I have to do is educate them on why my stuff is cool and why they should buy it. It's a gift.

I don't care what MLM you're in, I just want to go change the industry. 

EDUCATE THE SECRET MLM HACKS MARKET

I know it's tough to find people to pitch after your warm market dries up, right? 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com

Again that’s secretmlmhacks.com.

Oct 02 2019

20mins

Play

111: When Does The Sale Really End?

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The last episode I did was standing here as well… I had two big thoughts on my mind so I wanted to do another one here.

About two or three weeks ago I hosted an event called OfferMind.

  • I sold 650 tickets
  • We sold about $1.9 million on stage

… Which is awesome!

It was a screaming success and it was a lot of fun. We'll continue to sell that program which is exciting.

It was interesting because the ONE skillset you guys can go learn that will massively improve your wallet is MARKETING.

The better marketer you are, the less amazing at sales you have to be.

When I do my events, I like to teach A LOT. We went from 9:00 AM to 9:00 PM, and we only took a lunch and a dinner break.

One of the principles that I like to talk about the most, is this whole concept of sales psychology.

One of the things that made the events so unique is: I don't really want to teach people the newest thing on Facebook.

What I do care about is, what is true marketing?

HINT HINT: We'll probably gonna have an MLM event soon called Hack MLM Live.

WHY DID PEOPLE LIKE OFFERMIND?

One of the reasons why people like OfferMind events so much is that I have an obsession with marketing history.

I actually wanted to be a 10th-grade history teacher for a long time. I love studying American history and world history.

I'm 31 now and what it's turned into is an obsession with marketing history.

At the event, I said to everybody, “The purpose of this event is for me to remove the Internet. I wanna remove today's modern distribution channels”.

Let's take those away…. What's that to do with MLM?

Just hold on tight and I'll show you.

https://youtu.be/6Xn5vTcQxD0

Let's go back to 200 years ago… To the time when the printing press was starting to come around in 1750. The printing press came around and suddenly we could have duplicatable messages that they were sending out... That's a BIG deal.

Before that, you had to one-on-one to tell everybody.

I told everybody at the event, “Let's remove everything to do with the Internet, learn what marketers in that time used to go do, study their patterns and then add the Internet.”

That is powerful.

Otherwise, the Internet can be a distraction.

We think that posting on social media is marketing… IT’S NOT… It's posting on social media!

The purpose of the event was to teach what marketing actually is in the context of old school times and then add in powerful Internet principles.

It was very, very successful.

THE PSYCHOLOGY BEHIND THE REFUND

One of the things that people like the most, is studying this whole bio-psychology.

I know I've talked about this a little bit in the past, but there's a certain key point to this.

QUESTION: Have you had anybody refund on you?

You do the whole phone or hotel meeting or you three-way him, or you spend time with that individual, and you can tell they're not all about it.

Vice versa. There are other people where you show them the product and they're like, "This is the best thing since sliced bread, I love the product."

Imagine you're talking to somebody and they're not loving it. You walk away, and you got the sale but it's kind of shaky.

And you're walking away and let's say you got them on auto shipper. You walk away from him, and that dreaded text comes to you (cause they're not confident enough to actually call you) and they say, "Stephen, we were talking about this and I know I'm within my three day refund period and we just really want the money back."

And you're like, "Ugh! Oh my gosh."

We have ALL had that experience. Don't act like you haven't. If you haven't, you need to sell harder.

Refunds are normal. There are very famous marketers that believe if they DON’T have a 10% refund rate, they’re not marketing hard enough

Refunds are normal.

DOPAMINE

Let's say you have that experience… Why does that happen?

There's a principle that I wanna walk you guys through on why that happens.

There are four hormones in the brain that causes us to feel good. They're naturally produced by the brain.

The first chemical is Dopamine.

Dopamine is the chemical of DISTRACTION. We love to get distracted.

It is statistically proven that you check your phone 72 times a day. WHY? Dopamine.

Mark Zuckerberg said on film to Congress, "Yes, we brought in addiction specialists to make Facebook as addicting as possible."

I'm not here to argue whether or not that's right or wrong. That's the statement. They engineered addiction into it.

Dopamine is the easiest chemical for our brains to produce out of the four hormones.

OXYTOCIN

The next chemical is Oxytocin.

Oxytocin is the chemical of connection. Of the four, it's the one that we want the most.

I need a connection. I need to connect with people.

Seth Godin teaches that right now, there's never been a time in history where we have de-tribed so much. We are de-tribing as a society.

But funny enough, it's the chemical we seek the MOST.

We're not relying on each other like we used to, but we desperately need to feel a connection, which is caused by the chemical oxytocin.

We will give up our:

  • Religion
  • Relationships
  • Beliefs
  • Morals

… In order to get a connection, even if it's fake connection.

We need connection as a species.

SEROTONIN

The next chemical is Serotonin.

Serotonin is a chemical of status. I don't mean like, "I'm better than you." That's not what it is.

Status meaning validation. Meaning, I'm okay in my eyes, and I'm okay in those people's eyes over there too.

It's one of the driving forces we have as entrepreneurs.

I love this stuff man, I really go into this.

ENDORPHINS

The next chemical is Endorphins.

Endorphins are the chemical of work reward.

Let's say I'm gonna go jog around a track. The first three or four laps are gonna suck… They always do.

But what happens once you get past that first mile is you get the runner's high. That's a work reward. That's endorphins.

It's not dopamine, it's not oxytocin, it's not serotonin, it's endorphins.

Endorphins come as a response to work reward. It comes in as the response of pain… The pain of growth. I might feel some growing pains as I'm sprinting around the track, but I'll start to feel some endorphins feel goods and it makes me keep going.

WHY DO PEOPLE REFUND

There are different ways to cause these chemicals inside of the buying process.

And there's something I've discovered and learned how to do quite well. You consuming this right here… I'm giving you dopamine 'cause I've distracted you from something else today.

Status in terms of it's very much US versus THEM, new MLM versus old MLM.

I try to be as vulnerable as possible with this show, which actually gives a semblance of oxytocin.

Endorphins are gonna be very hard for me to give you while you read this right now because you're not doing much. If I was to have you go do two or three things and check a box, it would start to give the chemical of endorphins and the feel-goods.

I wanna tell you guys why the refund happens.

Let's say you're pitching somebody and they're buying from you… They're getting dopamine because they're getting distracted.

They're getting oxytocin, one of the easiest ways to get oxytocin is through purchases. You get that buyers high.

Let's say there's a brand involved. They know it's an amazing brand. There's a sense of status that comes with it, serotonin.

There's a little bit of work reward. The work they did is they pulled their credit card out and they're buying, they're feeling endorphins, man they're on a high.

You're getting home all four hormones during the purchasing process.

LOGICAL REASONS FOR A REFUND

So why do they refund?

What's happening in the brain?

What happens in the brain is the purchase is not over. Buying is emotional. As I start to purchase, the right side of the brain is really where a lot of those emotions happen, and it overrides the left or logical side of my head.

So I stop thinking logically. And when I start saying, "Hey, buy now. It's buy one, get one free right now." Guess what happens?

What happens in the brain is they start to justify the purchase. “You know what, it makes sense for me to buy this right now because it's buy one, get one free”.

They think it's logical… It's actually emotional though.

As they walk away and those hormones start to burn off, the left brain starts to pop back in and go, "Oh crap. Oh my gosh. Why did I just buy this?"

They start to freak out a little bit, like, "Oh my gosh. I wasn't planning on buying this thing today." And the left brain has to start justifying the action.

I know I'm spitting a lot of stuff here, but understand that *THIS* is where the key is. If you wanna drop your refunds, this is how you do it.

REASONS WHY PEOPLE REFUND

The other reason why somebody refunds is because you have not armed the logical side of the brain during the sale.

You heard what I just said?

That's a BIG statement right there. You might wanna go back up and read that sentence again.

One of the BIGGEST reasons why you get refunds is because you did not arm the left side of the brain during the sale.

MEANING: You didn't give logical closes.

Let's say that you go into a grocery store and you're like, "All I'm gonna get is eggs." How many times you actually walk out with just eggs?

ANSWER: Never.

Why? Beause you like to buy. Everyone likes to buy. "You know what, I should get some bread while I'm here", "You know what, I'm gonna go ahead and get the orange juice while I'm here." "Since I'm here... "

What are you doing? Logically justifying.

What happens when the first loved one walks up to you and says, "I thought you were just getting eggs?"

You panic and think, “What do I say? What do I say?”

What I say is the CLOSES.

(I'm going way more tactical, far less story than I should on this podcast episode, but I'm hoping that you guys catch this.)

LOGICAL REASONS AND CLOSES

What happens is as the customer walks away and confronts their first loved one, they cite logical closes.

A logical close is nothing more than a reason to ACT NOW.

What are they gonna cite?

  • It was buy one, get one free
  • It was half off
  • If I did it now, I got in my buddy for half off

Do you know what I'm saying?

They start citing logical reasons to act now. Not the stories that you told them.

Go watch the last podcast and what I’m saying will make more sense.

People DON’T cite the stories, they cite the logical reasons to act now to save face in front of loved ones who asked why they bought something.

[PAUSE FOR EFFECT]

People cite logical reasons to act now to save face in front of their loved ones.

WHY PEOPLE REFUND RECAP

Let me recap this real fast here and tie it in a nice little bow. I know that was a lot of stuff. Maybe watch this a few times too 'cause I know that's thick. This is a pretty deep topic.

But just think about this…

WHAT THIS MEANS IS: When you're selling somebody, you wanna give them as many logical reasons that they should be doing this as possible.

You wanna be telling them things like:

  • "It makes sense."
  • "You're smart to get this done now because it's half off."
  • "It makes sense what you take action this now. I totally would too because it is buy one, get one free before midnight."
  • "I wish that I had this opportunity like you have now 'cause I didn't have this when I started."

QUESTION: What did I just do?

ANSWER: I just armed them with something that they can quote to loved ones when they try to save face later on.

Once those buying hormones die-off on the right side of the brain, the left side is left to fend for itself and unless you arm it, they start getting buyer's remorse.

That was one of the pieces people really liked at OfferMind.

MY REFUND RATE

I really don't have that many refunds on Secret MLM Hacks. In fact, with ALL the products I sell, I have an extremely low refund rate.

And it's because I understand that part of my role when selling them is NOT to sell them ONLY on the decision to buy.

I'm actually arming them post-sale on how to save face in front of their loved ones.

That's my role, not theirs.

The sale is NOT OVER until they can justify the purchase to loved ones.

Otherwise, what happens is people step back and they say, "Well crap. I think I got swindled." because they can't cite any of the logical reasons to act now.

Because of that, they start getting buyers remorse. They freak out!

The whole point of this episode is that ONE sentence right there: The purchase is not over until you have armed them to save face and status in front of the loved ones once they challenge the purchase.

THAT’S IT.

And the way you do that is by arming them with lots of logical reasons to act now.

When people are like, "I don't know that I like closing." You're killing your refund rate.

NEWSFLASH: You're not closing hard, you're helping them save face.

You're giving quotables that they're gonna go say to their loved ones.

NO ONE ASKS FOR A REFUND ON OFFERMIND

One of the reasons I did $1.9 million in sales at OfferMind is because I stacked closes.

I've NEVER had a table rush. That was the FIRST table rush I've ever had my entire life.

I hadn't even sent the freaking price and people were standing up and slamming the credit card down.

BUT I DIDN’T STOP. I kept speaking.

There were 650 people and half the room was on their feet! Do you know how loud the room was?

I kept going like NO ONE was standing. I talked for another 15 minutes with everybody up, just doing my closers.

Dave Woodward, one of the executives of ClickFunnels, is a funnel freak. He paid for this program before he even knew what was in it.

He was the first one in the program and he was super excited about it.

He’s a funnel freak… Are you? He's in the program and I want you to be as well.

You need to tell people WHAT to cite after they go back home and the emotions have died. Logically, they need to know that they should be in the program.

They're NOT the salesman, and now they have to sell their loved ones on the decision they made.

If you haven't armed them with those logical reasons, they’re gonna feel like you took them. You didn't… But it just feels that way to them.

MASSIVE RANT OVER.

 THE PSYCHOLOGY OF THE SALE

Hopefully you enjoyed this episode of Secret MLM Hacks Radio.

I love doing this show. If you could please leave me a review, that'd be AWESOME!

This stuff works. I love MLM, I love what I do, I love sales, I love marketing, I love funnels.

The opportunity we have right now is RIDICULOUS. There's never been a time where distribution has been so easy. Where products are made so quickly. Where society discipline is dropping so much… Which means if you just do ANYTHING.

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.

Sep 25 2019

23mins

Play

110: Make An MLM Social Media Funnel

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RIGHT NOW, as of recording this, I still have people auto-joining my downline.  

I'm still having people auto-buy my products! 

It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL. 

If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP! 

It's been awesome.

MLM SALES FUNNEL AUTOMATION

Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER. 

IT WORKS

It works because:  

  1. I’m doing this podcast

  1. Of the automation that I put in - Which is the funnels. 

This might not be that fast of an episode… Usually, every time I say that it's a bit longer!  

But you have to understand… 

I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."

And I understand what they mean… But I just need to tell you guys something real quick. 

If you have sold anything EVER, you used a sales funnel.

WHO INVENTED THE MLM FUNNEL? 

What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels. 

The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman. 

An MLM funnel is nothing more than a sales message and an offer, THAT’S IT! 

  1. Sales message

  1. Offer

So, when you think about what it is that your MLM has allowed you to do… 

You have a SCRIPT, which is a sales message. 

And you have an OFFER. 

 = You have an MLM FUNNEL. 

The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent. 

They don't do it on PURPOSE. 

And because they don't do it on purpose… It doesn't work very well. 

Any "a-has" on that? 

USING A SOCIAL MEDIA FUNNEL FOR EVENTS 

I just finished an event here in Boise called OfferMind, it's my event. 

You might have even come to it, which is awesome.

  • We had 600 people come

  • We did about 1.9 million in sales from the stage

…. It was awesome!

QUESTION: Guess what I used? 

ANSWER: A sales funnel. 

"But Stephen, you were on stage." 

It was a sales message and an offer, therefore, it was a sales FUNNEL. 

I was the sales funnel, you understand?

What I was doing there was super powerful and it was still a sales funnel. 

It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer. 

Does that make sense?

FOLLOW THE MLM FUNNEL RULES 

The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are. 

When an MLM is like, "Hey, you can't do that." 

First of all, follow the rules. 

This is NOT a game to try and break the rules with. That's NOT what I'm doing.

I'm not encouraging you to do that. I don't do that. 

But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.

Funny enough… They're okay with you doing a social media funnel in that way.

BUT the moment you put it on a page that you own, they kinda freak out. 

I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is. 

It is not just these ClickFunnels sales funnels. 

That's a method. 

HOW TO BUILD A SOCIAL MEDIA FUNNEL

I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM. 

So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it. 

In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."

And I'm like, "You already are."

I'm like, "How many people do you have in your downline?" 

They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."

And I'm like, "Cool, you already are using a social media funnel." 

You're already using one, otherwise, you wouldn't have all that stuff. 

If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel. 

There's a sales message and an offer, which is all an MLM funnel is.

The fact we put it on pages is a method.

PROVE THAT SOCIAL MEDIA FUNNELS WORK

Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?" 

One of the easiest ways to prove the fact that you're using an MLM funnel is… 

Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it." 

One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.

PLEASE keep to the rules. I'm NOT telling you to ride the line. 

All I'm saying is that most MLMs are okay with you going on social media and talking about the product. 

That's actually the beginning of any sales funnel. 

THE BEGINNING OF AN MLM FUNNEL

There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that. 

A lot of them DON’T want you to say the name of the MLM and that's okay, 

Play by the rules. I do. That's why I've been able to pull it off. 

DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product. 

Think back to the day when that started happening for you. 

I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be." 

And I was like, "Barf, barf, barf."

That is NOT what I'm talking about. Why did you make the decision to start using the product you're using? 

You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?

It was NOT ingredients. It's usually something that's going on in your life. 

The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you. 

I'm trying to change the industry as a whole. 

THE STORY BEHIND YOUR MLM FUNNEL 

On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure. 

And then, pretty much every guy on my mom's side, have had prostate cancer. 

So I'm like, "Well, that sucks. What does that mean for me?" 

I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap." 

I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough. 

He needed an extra level of intensity on his health 'cause it's still in our DNA.

I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"

In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy. 

And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy. 

But on the inside, I was kind of this train wreck.

I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight." 

And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat. 

So low that it's actually 1% away from considered unhealthy

As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.

SOCIAL MEDIA FUNNEL STORIES  

Do you see what I'm saying? I'm telling a story. 

What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using. 

It has NOTHING to do with the ingredients. That's not why anyone buys anything.

They buy the story, not the product. 

Half the reason why people buy from you is that you inadvertently have told some stories about the product itself. 

QUESTION: You wanna make a social media funnel using Facebook? 

Here's how you do it. 

  1. Tell the story of how you came to use the products you're using right now in MLM. What is that story? 

There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" . 

Whatever that might be, tell that story. 

What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."

It's really powerful. 

What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open." 

They're not gonna say that, but that's what's going on inside their brain, psychology-wise. 

"I'm starting to feel like there's a possibility this could actually work for me." 

That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"

That's the magic. 

MLM FUNNEL + SOCIAL MEDIA FUNNEL 

If you wanna make a social media funnel using Facebook... It's still an MLM funnel. 

You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."

DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story. 

  1. Tell a story

  1. Deliver and showed the offer to them

  1. Give a little call-to-action. "Hey, reach on out." 

That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.

It's more powerful if you can customize the page the video is on and put testimonials on there. 

To the degree, you're allowed to…  You can add: 

  • Some scarcity and urgency 

  • A few other stories

  • Maybe you can have the formulator come on in and tell a little bit about it. 

... You see what I'm saying? 

Follow the rules. I'm NOT telling you to go be sneaky or whatever. 

I'm just telling you that an MLM funnel is broader than most people believe that it is.

That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."

You already are! 

Just do it with a little more intent, automate it and then automate the follow-up. 

That's one of the easiest ways to make money. 

STAGE SELLING WITH A SALES FUNNEL 

We sold a lot of money on stage two weeks ago. 

QUESTION: What are we doing these last two weeks? 

ANSWER: Following up. 

I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call." 

Do you see what I'm saying? 

You can automate that (and we certainly will in the future). 

Understand that you're already using a sales funnel, and that's one of the easiest ways to make money. 

If you're like, "Does this whole social media funnel thing really work?"

I dare you to put it to the test. Go tell the story of how you started using your product on social media. 

PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.

THAT’S DUMB. 

Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."

Tell me you don't get some sales from that.

Storytelling is an art and science of and in of itself. That takes practice.

But just go do it. That's how I started this show.

YOU’RE ALREADY USING AN MLM FUNNEL 

Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens. 

You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.

If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift. 

Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."

And then they're like...

AGHHHH! 

They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way. 

The only reason that happens is that they weren't sold, they were convinced.

People like to be sold… They don't like to be convinced.

The whole point of this is to bring awareness to the fact that you already have an MLM funnel. 

Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.

If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about. 

Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet. 

Have fun building the social media funnel and let me know what successes you have from just going and doing that.

SECRET MLM HACKS SOCIAL MEDIA FUNNEL 

I know it's tough to find people to pitch after your warm market dries up, right? 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com

Again that’s secretmlmhacks.com

Sep 18 2019

18mins

Play

109: Terrible MLM Advice

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Today I wanna talk about mainstream MLM advice.

This is gonna be a fun episode ;)

I went on Google and I googled…

  • How do you win an MLM
  • Top MLM strategies today

… Stuff like that.

I grabbed a whole bunch of blogs and I started power reading through them and finding ALL the advice they were giving.

A lot of them were like, "The Top 10 Steps To Be a Top MLMer", and stuff like that.

So I was like looking at the TOP 10 steps or the TOP 3 strategies or whatever.

As I was looking through all of them… Some of them just made me flat out laugh.

So what I’m gonna do is walk through them here…

Just in case somebody's wondering if I'm throwing rocks… I AM.

https://youtu.be/msZgv8szCEg

The purpose of it is because, a lot of people who follow this show and have been consuming my stuff or have been in Secret MLM Hacks and then become a student… What's interesting is a lot of people will be like, "How have I never known this?"

Look at the information that you have available to you. Please don't feel guilty.

Don't feel weird. I'm here to help justify that.

One of the reasons I started doing this is because I started looking to see what kind of information the MLM world has available.

A: Not much.

I was like, "Well I could probably make quite a splash" and we are.

So I'm gonna walk through some of these so-called ‘Top Tips’ that I compiled.

MLM ADVICE #1

One of the first things that people say will cause success is that you need to find a company with a product you LOVE.

I love my iPhone… But I have never in my life had this iPhone put money in my pocket.

How much you love your product has NOTHING to do with your ability to actually make it sell.

Nothing. It has ZERO to do with how well it sells.

Nothing at all.

Have you ever walked out in a room and said, "I love this product, it's just so awesome," and your true passion is what sells it?

You can get sales like that… But it’s not very likely, and usually, they don't stick very long.

Passion does not equal profits.

When I was in college and we were talking about the entrepreneurial space a lot. I took A LOT of entrepreneurship classes and they would say things like, "You need to be passionate about what you do."

Now I understand that in the long term you should feel passion around it because it gets challenging and not much else will pull you through… But passion is not a sales strategy.

Passion is not a marketing strategy.

You're NOT gonna get money just because you love the thing that much.

THAT was the #1 piece of MLM advice.

You have to find a company that you love the product…

Or you could just make an effort to share your business and product every day.

Or just build a funnel and it'll pitch every moment instead of every day.

Set a goal.

In the last month, we had 3,000 people hit one of my new funnels.

That's 100 people a day.

Physically, I wouldn't be able to keep up with that.

You can bend time with funnels.

MLM ADVICE #2

Now, these are some good ones…

Identify your target market.

At first, I was like, "Sweet," but then I kept reading and it was like, for example, "Do you only want friends and family or do you want people outside of friends and family?"

And I was like, "Crap, that started so well."

MLM ADVICE #3

Another good one was to listen and then sell the solution.

I actually wholeheartedly agree with that.

Listen to people and sell the solution.

I wish they had talked more about storytelling though.

MLM ADVICE #4

Learn how to market.

That was a good one, but then when it said to learn how to market, it was like, "Create a big list."

I was like, "NO"

MLM ADVICE #5

Figure out how to stand out from other distributors.

I really agree with that piece of MLM advice.

Figure out how to stand out from other distributors.

You know what's funny is, I actually learned this as a door-to-door sales guy. I was knocking on doors and it was sooo hot.

I was doing door-to-door sales selling pest control six years ago. It was the middle of the summer and it was sooo hot.

So one day I went over to McDonald's just to stand in the AC and funny enough, half the other sales guys were in there also trying to cool off.

We were all sitting there in this McDonald's just sucking up their AC for a little bit when this guy walks up and he goes, "Hey, I need your services. When can you come by?"

Since we were a group of salesmen, we were all looking at each other wondering who's gonna take the sale.

"No, no, you take it. No, no, you take it. You take it," until suddenly our boss pointed at somebody and they got the lucky laydown sale.

That experience didn't leave me.

We walked away and I started thinking about it. It didn't matter who that guy chose. We ALL sell the same thing with the same product, with the same fulfillment.

We had the same trucks, we had the same uniforms, we had the same pitch, we had the same cheesy jokes at the same points in the same pitch.

It did not matter to that guy who he bought from.

Now tell me how that's different from MLM distributors?

We all sell the same product with the same pitch, with the same scripts, with the same stupid jokes, with the same methods.

THIS is what I realized walking away from that McDonald's that day… The other salesmen are actually my competition.

But they were also my friends and family. Funny enough, I grew up with a good percentage of the people who were selling pest control with me that summer.

Your upline and your downline is your competition.

Finding out how to stand out from other distributors was an amazing piece of MLM advice. I wholeheartedly agree with that and that is what Secret MLM Hacks teaches.

MLM ADVICE #6

Another great one was to develop a system for follow-up.

I was like YES, absolutely.

If you heard my last episode, I just talked about that.

You need a system for follow-up. It's typically where you'll make most of your money, both in selling products and recruiting.

MLM ADVICE #7

Here are some other weird bits of MLM advice that I don't agree with at all…

Lead with the product, not the biz.

Some people are looking for the business. I actually started that way.

I don't lead with the product right now. But I know that I'll move that way at some point, but we just passed 1800 people asking to join my downline, who I've never met.

And I'm leading with the business first, then the product.

That's not a set-in-stone thing that that person is talking about.

MLM ADVICE #

I think this one actually from entrepreneur.com. I think it was the second piece of advice… Bullet point number two on “How to be successful in MLM”.

Take massive action.

THAT was the strategy. The strategy was MASSIVE action.

What don't you have to do that on?

Are you serious? That's the big secret?

MLM ADVICE #9

This next one I heard when I was at an event.

Everyone there was super excited like, “We can't wait till this guy shows up. He's gonna drop some amazing stuff on you about how he's been able to blow up so big,"

I was actually with Colton and the time comes… The guy stands up, and he goes, "Guys, here's the big secret on how I've grown my downline so big. When I'm at a restaurant,"

And everyone starts writing, "R-E-S-T-A-U-R-A-N-T"

“When I'm at a restaurant and I see somebody eating alone, I sit down at the table."

… And I was waiting…

But that was the strategy.

Like what kind of hot garbage? Are you serious?

MLM ADVICE #10

Here’s another piece of MLM advice that I heard from a huge, famous blogger in MLM space…

One of his favorite strategies is to leave business cards on windshields.

I was like, "That's your strategy?"

No wonder my stuff looks so crazy!

MLM ADVICE #11

Another bit of MLM advice was to become a life coach.

I don't want to become a life coach.

I'm building a business, I'm building an asset, I'm building something that's actually sustainable.

I am NOT recruiting anything that has a heartbeat.

If I start recruiting people who need the opportunity, I am required to become a life coach.

If I start recruiting people who are dying for the opportunity and are begging to be in my downline… They're messaging me, they're the ones that reach back out over Messenger saying, "Hey, let me in."

Guess who I don't have to become a life coach for? That person. It's not that I'm NOT willing to help… But if I have to be a life coach for thousands of people, that is not a duplicatable thing.

I remember one guy in one of the first MLMs I was a part of. He was like, "This is a passive asset."

I was like, "Dude, you're working 80 hours a week. There's nothing passive about it."

He was making a lot of money. He was making a good chunk of change every month.

He's like, "Yeah, but it's passive."

I was like, "There's nothing passive about the way you're doing it, man."

It is because of the types of individuals he's bringing in.

  • Not to judge
  • Not to compare
  • I’m not saying anyone's better than anybody else

… But some people are just in a better spot in life to take action than others.

We all know that's true.

MLM ADVICE #12

Here's some great piece of MLM advice. Somebody was like, "You should get on YouTube. You should have a newsletter."

YES. "You should blog."

… But then they botched it.

  • Having a newsletter
  • Being a podcaster
  • Being a YouTuber
  • A blogger

… The reason that's so powerful is that it extends your reach.

It creates more noise.

It helps people say, "Oh my gosh, have you seen this guy?"

I will never, in my entire life ever have to do this episode again.

By the time I die, there will probably be tens of thousands of people who have heard this episode.

That's the whole point.

I'm bending time, baby.

That's why publishing's such a big deal.

Q: You wanna attract people to you?

A: Start something like this.

This is one of the easiest ways to do it. You don't even need to have a great offer or a great business, and you'll recruit more people.

Make more noise and more people will see you.

I publish a lot. I'm very, very, very cutting.

MLM ADVICE #13

The next bit of MLM advice: Evaluate the higher-ups.

And I was like, "Yeah, totally evaluate the higher-ups."

If you wanna see how to have success with what kind of company you're trying to be, definitely evaluate the higher-ups.

And he was like, "Are they as committed to your success as you are?”

I was like, "No. I'm not responsible for anybody's success."

I'm gonna help:

  1. Answer questions
  2. Solve problems

… But the best way for me to be successful is to focus on my success.

That's one of the greatest fallacies of the MLM space: You'll get more successful the more people you recruit.

The best way for you to be successful is for you to focus on YOU, and make you better.

Are they as committed to your success as you are?

That's like saying in a marriage that you're gonna focus on changing the other person.

If YOU get better, you start healing the relationship a lot faster.

That's why I'm so focused on who I want and don't.

I require input. I require effort from those I recruit. This isn’t an offer, it is a relationship.

For me to say I'm as committed to your success as I am mine…

I understand the warm fuzzies it brings, but in my very strong opinion, that is a fallacy that has you recruit people that are probably not a good fit.

STEVE LARSEN TOP MLM STRATEGIES

Here's what I do believe you should go and evaluate opportunities on.

If you're trying to find…

  • A company to go join
  • The success strategies

… One of the things that you have to evaluate a company or opportunity on is your ability to market it.

Not sell it, market it.

  • How can you rank the product?
  • Can you rank your ability to bring it to market?

You can have all the passion in the world but not have a freaking clue how to market, and you're not gonna make any money.

It could be the exact opposite. You could have lots of ability to market and have no passion BUT you'll make a lot of money.

You need to have a strategy before you join ANY opportunity. How will you market that product? And if you don't know what marketing is...

Marketing is how you get people to your face.

Sales is what happens when they're in front of your face.

My definition of marketing: Marketing is changing somebody's beliefs and prepping them so they can buy.

Sales is presenting the offer and overcoming objections.

That's what they are. And if you don't have a plan on how you're gonna get more leads, you're gonna die.

Q: What does every business need more of, always?

A: Cash flow and leads.

You have got to have a strategy put in place for those.

HOW TO BE SUCCESSFUL IN MLM

Next thing, I would evaluate companies and opportunities based on their ability to fulfill.

I don't wanna spend all this time putting a marketing strategy together and executing it if the company has a hard time fulfilling.

If they can't box up the thing and ship it, I don't care how good I can market, I'm gonna have a lot of people who are mad.

I wanna evaluate a company and an opportunity based on how well I'm paid.

If I'm not allowed to market a product that has an incredible compensation plan on the internet, I'm still gonna make no money.

If I have not as amazing a comp plan but I am allowed to…

  • Put this thing on the internet
  • Say the name
  • Create my own front ends
  • Create funnels
  • Make things that attract people to me

… I'm gonna make a ton of money regardless of how amazing or not amazing the comp plan is.

The whole point of this is that cash is the byproduct of marketing and marketing alone.

Cash is the byproduct of marketing.

LEARN HOW TO BE SUCCESSFUL IN MLM

DON’T MAKE A…

  • Business card
  • Logo
  • Slogan
  • Cute saying
  • Facebook group that has some alliteration about you being some kind of successful MLM thing

The only thing you need to focus on is sustainable marketing strategies.

That's why I can walk into any company and help them increase their sales.

I know what causes cash.

When I walk into any business, including MLM, it's the same stuff.

To be an entrepreneur is to be a problem solver.

To be an entrepreneur is to know what the marketing strategy is that sells your thing.

If you don't know what that is, that's likely the reason why you might not be where you wanna be right now.

I largely automated most of my businesses… I'm not taking massive action in certain things anymore.

It's because I have systems.

  1. Find a company with a product you love. It helps, but it's not required.
  2. Identify your target market. YES
  3. Listen and then sell the solution. YES
  4. Learn how to market. YES 100%
  5. Figure out how to stand out from other distributors. YES
  6. Develop a system for follow-up. YES, absolutely.
  7. Lead with the product, not the biz. That depends, this is not set in stone
  8. Take massive action. Not necessarily… I don’t.
  9. Sit next to lonely people in restaurants. NO.
  10. Leave business cards on windshields. Are you kidding me?!
  11. Become a life coach. I don’t wanna be a life coach!
  12. Publish. YES! Publish, publish, publish!
  13. Evaluate the higher-ups. YES
HOW TO BE SUCCESSFUL IN MLM WITH SECRET MLM HACKS

Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”

To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.

Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.

Despite those and other forces, I am using the internet to grow my personal downline and sell products.

MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.

It's called The MLM Funnel and you can get it at themlmfunnel.com.

I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.

He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.

How evil of me.

When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.

ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.

If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.

Sep 11 2019

20mins

Play

108: Fortune IS The Follow-Up

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Today I wanna talk to you guys about HOW you follow up with the leads and the people that are actually interested in either your downline or purchasing your product.

We're gonna talk about FOLLOW-UP. 

This is something I've talked about quite a bit in other places that I publish… But the follow-up is EVERYTHING. 

Whenever I'm at an event, this is one of the BIGGEST questions I get asked. This is one of those repeat questions that I hear. 

About three days ago, I was at an event doing some spot coaching with people who were workshopping when somebody said this question…  

"Steven, how many times should I be emailing? Is there a certain amount of follow-up I should be doing? Is there such a thing as too much follow-up?" 

My response was, "When I am creating a follow-up sequence, I want them to opt-out of me because I am being too aggressive in their eyes." 

Do you know what I mean? 

That has hardly ever happened… I have never had anybody reach out to me and say, "Enough already."

We've sent over 2 MILLION emails in the last three or four years… 

I made a mistake ONE TIME in sending the same email to someone five times… 

Quite rightly he reached out and said, "ENOUGH!" 

#mybad

That was only one time out of two million emails. 

In a typical month, I send 

  • 200,000 emails on one email account

  • Another 200,000 on a second email account 

… I send a lot of emails, alright? 

MY FOLLOW-UP PROCESS

When I was a door-to-door salesman, one of the biggest things I was taught was FOLLOW-UP. 

They trained us really, really well on: 

  • What you'll find

  • What you'll learn

DID YOU KNOW: Most people don't even follow up once!? 

47%-48% of people will follow up ONE time

TYPICALLY, you need to follow-up 5-8 times before somebody says, “Yes”. 

Some people have said to me, "You’re following-up five times because you're being aggressive and people finally give in" 

No, no, no, it's not that at all.

One of the guys I like to follow online is Frank Kern. 

(You've likely heard of his name.) 

I saw Frank Kern online recently, and what he did this... 

He was sitting at a coffee table with a big bowl of mints. 

He took out a small handful of mints and said, "Let's say this represents the people that are ready to buy from you right NOW." 

Then he took a BIG amount of mints and he put it in a pile next to the small pile and said, “ This represents the people that will buy from you in the next 60-90 days." 

And then he grabbed the rest of them and dumped them in this massive pile

He said, "These are the ones that are in the far distant future. It's not that you can't sell those that are ready to buy right NOW, but you need to focus on the 60-90 day group. 

It's a much LARGER category and you're gonna get a lot more sales for it. If you just focus on the people who want to buy NOW, the issue is that a lot of people are not ready to buy. 

It's not that they won't, it's that it takes a few rounds and a few pieces of follow-up." 

TWO WAYS TO FOLLOW-UP

There are two ways to follow up: 

  • An annoying way to follow up 
  • A very value-based way to follow up

When you follow up with VALUE, it's a lot easier for people to say YES. 

You're not annoying and people are actually looking forward to the interaction with you. 

First of all, I want to walk you through a few stats - A case study of how we’re doing this and what it’s meant for us. 

I read an article recently that said, “You should only STOP following up in a few scenarios… 

  • They die

  • They buy

  • They send you a cease and desist letter."

… The whole point and premise of this is, I want you to know that the follow-up is truly where the money comes in. 

IN FACT, I know a lot of people that are the exact same way. 

We make money from every dollar we collect on the front… But what we’re really waiting for is the backend. 

The BACKEND is where we'll pull another $5, $6, $7, $8, $9, $10 per dollar that we bring in in the front. 

MY FOLLOW-UP STATS

I want to share with you, the most recent month's stats. 

If you're not on YouTube, that's okay, I'm gonna talk through the numbers here. 

These are still warm, okay? I screenshotted and printed stats from two MLM funnels that I have. 

And I wanna share the stats with you so you can see how we're doing it and why this matters so much when it comes to the follow-up. 

I’m going to be talking about stats from The MLM Funnel - If you go look at themlmfunnel.com, that’s where these stats are coming from. 

In the last month, the last 30 days, we sold 520 books. 

Go to themlmfunnel.com and look at the book that it's promoting… We've sold 520 of those in the last MONTH. 

It has generated, including upsells and stuff like that, $2484. 

Now, you might look at that and be like, "Oh, that's awesome."

BUT I'm running an actual business with actual business expenses

That's not that amazing. 

If we just stopped there at $2,400, that's gonna be a MAJOR issue. 

ONE thing that we now that they're on our list is FOLLOW UP with them. 

There are a few ways that we follow up… 

  1. Facebook ads

  1. Email campaigns

When you get my emails, there's a footer at the bottom that says, "Hey, where should you get started?" And it shows you the different places you can go to and the different products that I offer.

There's significant cash that comes from that. 

THE EASIEST WAY TO FOLLOW-UP

It's one of the EASIEST ways for you to make money on the follow-up. 

Here are the actual stats from The MLM Funnel. Let me walk through them real fast here:

  • 3,000 people hit the first page 

  • 950 actually opted in

  • From the 950 that opted in, we sold 520 books

… It's not bad. A little over half of the people who opt in are buying the book which is not bad at all. 

That's actually REALLY good. 

Now check this out… 

We ALWAYS have a follow-up sequence after someone opts-in. 

Quite a lot of people go to the first and second training and it kinda neat to see is how many people are watching each of the FREE trainings that keep pushing them back to the buy.

I know that there's a correlation between how many people are watching the follow-up sequence and those who go purchase the book. 

Follow-up is what has saved this funnel. 

We only made $2400, which is not tons of cash.

SIDE NOTE: If it feels like a lot of cash, I beg you to re-evaluate your relationship with cash… Because that's not that much money. 

If it feels like a lot of money, it's gonna be very hard for you to make that amount of money. 

I had somebody tell me once, "If a million dollars feels like a lot of cash, you're gonna have a hard time making a million dollars." 

And I was like, "Oh." It wasn't until I started changing some of those beliefs that a million dollars came a lot faster.

FOLLOWING UP WITH YOUR LEADS

Please stick with me because I'm gonna go full circle on this and give you some cool answers on how much we should follow up with people. 

The Secret MLM Hacks is a webinar that sells the program Secret MLM Hacks. In the last 30 days, it has made $58,000. 

We've sold 51 Secret MLM Hacks, and it's a $997 course. 

AND we've sold 133 of these chatbot programs… Which is awesome stuff. 

133 of these chatbot programs generated an additional $7500. 

In total, it made $58,000.

What's crazy about this is, if you look at The MLM Funnel (go to themlmfunnel.com), once they're on the list, I'm delivering A LOT of value to them for FREE. 

Stuff that’s sooo valuable they should be paying for it.

It's under that premise I’m contributing to the relationship where I am allowed to follow-up with them and they don't get mad about it. 

That relationship causes a feeling of reciprocity because I'm giving them FREE stuff and answers that are so good they, should be paying for it. 

Then what I go do is follow up through stuff in the email footers and an email sequence. 

We're retargeting them with Facebook ads. 

Our sales have definitely gone up in the last month. I know A LOT of it is because we're spending more on ads. 

But it’s also because we’re following up with people.

THE REALITY OF FOLLOWING UP

I've been looking back at some of the affiliate things that I promote… 

I've set up so many systems now that we'll do $30,000 to $40,000 to $50,000 a month in affiliate cash. 

That's usually the norm - $30,000 to $40,000 a month in affiliate cash.

If I did not follow up with a lot of these people and if we did not turn back and run ads to those look-alike lists… It would stop there. 

$30,000 to $50,000 a month is pretty awesome… But we usually do around $150,000 to $200,000.  

I KNOW that a lot of it is because of the follow-up.

Back to Frank Kern… I was watching him say, "Hey guys, here's real-life today. I made $11,000 on the front… But if I had not followed up, I wouldn't have made the other $60,000 that we made today."

That's the reality.

Here's the point I’m trying to make… 

Just because somebody buys your MLM product doesn't mean they're NOT ready to buy ANOTHER MLM product faster than the autoship ships. 

Go reach back out to them

If they bought a product and they're saying, "Hey, thanks for buying the product," reach back out and say, "Hey, if you like that, other people also like this. Do you want it?" 

They've already said YES once. 

The second YES is always easier than the first yes. 

MAKING YOUR OWN FOLLOW-UP PROCESS

Make a follow-up process and start testing it. Don't just do it willy-nilly

Sit back and say, "Okay, when somebody buys my MLM's product from me… 

  • I'm gonna reach out to him and ask about this. 

  • I'll give them some value. 

  • I'll reach back out and hit him with this again and ask him if they wanna buy."

Then go test it. 

Even if you do it badly, simply by asking, you're gonna make more money.

Most MLMers don't have any kind of follow-up process for their products or once somebody joins their downline. 

There's just not a lot of follow-up process to help you get the next sale. 

To answer the question, “How much is too much follow-up”...  

Stop when they either:  

  • Die 

  • Buy 

  • Send you a cease and desist

… That's the joke. 

But in all reality… You can email or send a Facebook message every day. 

You should be doing SOMETHING on Facebook or somewhere on social media EVERY DAY. 

You gotta talk and you've gotta make noise.

You gotta be loud about this stuff. 

It's not JUST gonna happen. It's very hard. 

Quite literally, for every $1 we make on the front, we male $4 - $7 on the backend BECAUSE we follow-up! 

And that number's about to go waaay up. I'm very excited about that because we've got more stuff that we're dropping out there. 

I want you to start getting your brain turning on how you can follow-up. You may not even have a follow-up sequence!

I have a follow-up sequence for when someone: 

  • Buys my product 

  • Joins my downline

Make an actual process and start testing it so you can make those adjustments and  improvements. 

It's significantly easier to get that second YES and for more money as well. 

FOLLOWING UP IN MLM

Just because it's an MLM doesn’t make it different from a normal business.

Follow up with buyers and resell them something else. 

Depending on the price point, I will immediately follow up with two other things after someone buys. 

For anything that’s lower than $200, I'm gonna offer them five separate products in a row: 

  • The first thing
  • Two other things 
  • A downsell 
  • A bump

… And you can do it WITHOUT being annoying. 

You can do it while adding VALUE. 

That's how I run it. 

#justfollow-up 

If you DON’T have a sequence, go make one

Don't do it willy-nilly - I just want you to be able to track the results from it. 

Then guess what? Hand it off to those people in your downline. 

BOOM! 

Increased all your team volumes. 

If you've not yet, go to secretmlmhacks.com and join the program there.

LEARN HOW TO FOLLOW-UP 

I know it's tough to find people to pitch after your warm market dries up, right? 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

If you want to do the same for yourself, head over to secretmlmhacks.com

Again that’s secretmlmhacks.com

Sep 04 2019

18mins

Play

107: Making Strategic Noise

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I'm very excited to share with you today's episode all about how to make strategic noise.

I'm gonna share with you a video ad we created recently, AND teach you a little bit more about the script that we used to make it.

I know I've talked about this a little bit in a previous episode (or two) about how we wrote the script for themlmfunnel.com ad.

Go to themlmfunnel.com if you wanna look at it.

But I'm actually gonna put it right here in this episode!

And the ONLY reason is because I want you to watch what I'm doing.

I couldn’t care less if you actually go get the thing that it's promoting.

What I want you to see is how I'm using things that people are already familiar with in their ads.

HOW TO MAKE STRATEGIC NOISE

I have been studying more P.T. Barnum…

And if you do not know who he is, P.T. Barnum is famous for his circus that he created. He's The P.T. Barnum Circus.

But he didn't start doing that till later on in his life…

He had a museum that he would promote… And he's kind of a serial entrepreneur.

One of the things that P.T. Barnum was most known for was his bizarre ways of gaining attention.

And to be a marketer is to be an attention-getter.

THAT’S what I'm gonna show you guys in this ad.

https://youtu.be/oC1U_Q2yBXM

One of the things that he did way back in the mid 1800s when he had this museum was, he went and he found this homeless guy…

He walked up to the homeless guy, and he told him to:

  • Every hour, on the hour, several times a day, carry these bricks…
  • He was supposed to put a brick on the corner of all these streets around the museum…
  • And walk around, every so often, throughout the day, take one brick and replace it with the one that's on another street corner…
  • Then walk to the next corner, and replace that brick with another one…
  • And go to the next corner, without saying anything…

… That was it.

Then he was supposed to go drink and take a nap.

It was only 30 minutes before this bizarre act was causing attention around his museum, and thus he would get more sales.

I think he paid him 15 cents an hour to do this.

He did A LOT of really bizarre, random things. He was the first one to bring an ELEPHANT to America.

He's the first one to do a lot of things.

And what he was great at was using strategic noise.

MAKING A VIDEO AD FOR STRATEGIC NOISE

I believe the world is noisy already… I'm not telling you to make strategic noise for noise's sake.

However, to be a marketer…

  • Multi-level marketer
  • Network marketer

... You are a marketer, but the industry is mis-named.

It is largely mis-named, because they're like, "You can only use these kinds of noise."

And it's not really strategic noise… It's like a whisper.

I want you to see how I am creating noise.

This will make sense when you actually watch it.

I'm doing bizarre things… And you don't need an explanation.

People NEED curiosity in their lives. They WANT excitement.

I challenge you: To watch what I'm doing and how I'm orchestrating it.

HINT: Don't stop when you see me get to the offer ;)

I strongly encourage you to go and watch the YouTube version of this podcast episode because you’ll actually SEE the ad…

  • The jump cuts
  • How fast we did

I had a professional video ad team follow me around for a day. We shot this ad and we've been going back and forth on different cut styles, when to take this out, and put this in, and what kind of words to put on the screens etc.

I'm using an actual script in my head… And then I'm doing a few weird, bizarre things that make no sense for the sake of gaining attention.

MLM VIDEO AD

In the ad, I'm also making fun of a few things that are widely known inside of MLM.

Q: Why would I do that?

A: Because they're widely known inside of MLM.

One of my favorite Shark Tank episodes was where they turned down funding for this guy because… They loved his product, they liked him, they thought it was amazing.

BUT the only reason why none of them funded him is because of this…

This is what he said. "I like it, I like you, it's amazing. The only issue is it would cost millions of dollars to educate the market, in order for them to buy this."

I was like, "Oh man, that's a powerful statement right there."

You don't have to be this prolific genius. The market will tell you what’s already known.

If you're like, “How do I make ads for this or that?”, “How do I gain attention?”, “How do I gain more noise?”

You need to join in the place where they already are, and then take them to a new spot.

Watch the ad and I want you to do something for me…

When you learn something cool or observe something, please pause it and take notes.

One of the ways I learned how to write scripts in my early days was to watched A LOT of videos. I would press play and then press pause and write it down.

Q: Did that take few hours?

A: Yeah, it did. Actually, sometimes it'd take a few days.

But I internalized it on such a deep level. It meant I could replicate it and do the same, which is why we're doing all this.

Take out a piece of paper.

LEARN FROM THIS VIDEO AD

What I'm good at is causing buying emotions.

When you start to feel the buying emotions, pause and take note as to why you're feeling the buying emotion.

This is one of the greatest educations I could give you on this podcast.

Make notes when you:

  • Start to feel the buying emotions
  • Learn something new
  • When you see something bizarre

I'm doing this to fight false beliefs and poke fun of certain things.

But there's a spot where I switch gears and start pitching. Watch that.

Try and answer these questions:

  1. Why am I pitching what I am?
  2. Who am I pitching it to?
  3. Who do you think my target buyer is?

… Thinking this way turns you into a marketer.

You DID NOT become a marketer because you joined MLM.

I needed to turn you into a marketer.

Dissect this ad and go slow. Watch what I do to create scarcity and urgency.

What do I do to walk them through buying?

What do I do afterwards for all the knee-jerk reactions I know people are gonna have when they watch it.

Watch it the whole way through… Do it a few times because it's very, very powerful.

It's gonna be powerful for you seeing how us marketers actually orchestrate strategic noise.

THE MLM FUNNEL VIDEO AD

Is success in MLM even possible today?

Well, let me ask you this….

Will this TV blow up with four pounds of explosives under it?

BOOM!

Whoa!

I'm Steve, and MLM is stuck in the '90s!

HELLO, the Internet is here!

MLM is loaded with old and outdated methods, like…

  • The three-way phone call!

"Hey, you wanna make some money? I don't know how it works, but you gotta talk to this guy. Let me three-way you in."

OR making a huge list of your friends and family that are uninterested and bugging them…

The next question I have to answer is, “What island will I buy?!”

OR have you ever attended one of those home parties that turns out to be fake?

"Thanks all for coming to my party. I can't wait for you all to buy my product and fuel my future and retirement, 'cause I really haven't learned how to sell."

"This party sucks!"

I'm totally kidding… But serious.

VIDEO AD FOR NETWORK MARKETING SECRETS

The point is that us Internet marketers are playing the MLM game completely different than you've likely been taught.

So to be clear, YES, I am in an MLM and I'm actively building…

And YES, I'm actually using the Internet to do so.

That whole thing that you can't use the Internet in your MLM…

… It's how I'm using the Internet and Facebook and funnels that might surprise you.

While I personally sell a lot of programs and courses about my own MLM methods, the purpose and point of this video is to show you another new fascinating book that will help walk you into modern MLM.

It's called Network Marketing Secrets and it's by Russel Brunson.

While old-school MLM tactics can work, it's like putting Han Solo against Superman.

Come on, CGI is here.

DIFFERENT WAYS TO MAKE STRATEGIC NOISE

We do MLM DIFFERENTLY.

Network Marketing Secrets will teach you how we're really recruiting online, automated, without talking to anybody.

Q: Steve, why are you doing this?

A: Well, the hope is that you go buy this book, make fat stacks of cash with it, and then you can use some of that money to buy my programs.

What I'm gonna do is, I'm actually going to bribe you to buy this book through my affiliate link

Let's go check out these bonuses I got for you guys so that I can ethically bribe you to come get this.

Shazam!

Here's what you guys are gonna get when you guys get the Network Marketing Secrets book by clicking the link down below.

[BUY NOW]

1. You guys are gonna get the Recruiting Funnel video course.

One of the things that I've become known for is how I recruit, and while I've been filming this video ad in front of you guys right now, I've had people joining my downline automatically.

If you guys wanna see how I do that, I recorded my screen and how I actually set up these recruiting funnels.

The benefit of that is that this took me a couple years to figure out in all the finer points.

You guys are literally gonna watch me, in front of a live audience, go build my recruiting funnel - My auto-recruiting funnel.

Super cool, right?

Total value: $497

I'm pumped for you guys to have it.

OVER-DELIVER IN YOUR VIDEO AD

So you guys get the Recruiting Funnel video course.

Then I was like, “What else can we do? How else can we over-deliver on this?”

If you guys choose to go get this book by clicking the link down below…

[BUY NOW]

2. I'm gonna give you guys the Recruiting Funnel video course, but you're also going to get… The pre-built recruiting funnel template.

I don't want you to watch this video course and then say, "Stephen, but you're a professional funnel builder. Of course you can pull that off."

So what we did is, my team and I, we just went through and pre-built one for you that you can just download.

You can get the recruiting funnel video course AND the pre-built recruiting funnel templates.

Total value: $1,000

We're excited to give you that away for FREE.

GET NETWORK MARKETING SECRETS

If you choose to get the Network Marketing Secrets book through my link.

What else do you need?

What else can I give you guys?

3. We're gonna give you ON TOP OF THAT… Hack MLM.

It is the downline onboarding template that I personally use.

When somebody joins my downline… What I really do with them is NOT MUCH.

What I did instead is, I filmed a 30-day video course walking them through how our:

  • Back office works
  • Products work
  • What the bonus structure is like

All the stuff that everybody asks anyway!

What I did is, I filmed a course walking them through that…

And then I was like, "Well, what if I was to give everybody in my downline the recruiting funnel and all these things as well?"

What you’Re gonna see is the course that I hand off and is automatically given to my downline so that they're auto-trained.

This has truly become an automated asset for me.

We're gonna give you a ticket so you can check that out as if you were part of my downline and watch how I'm actually recruiting and then training my personal team.

STEVE LARSEN VIDEO AD

You’re gonna get the…

  1. Recruiting funnel video course
  2. Pre-built recruiting funnel template, so you have the template.
  3. Also inside Hack MLM, you have access to seeing how I personally am training those that I go and recruit because we're auto recruiting DAILY.

What else can I give you?

4. We are going to give you a discount ticket to OfferMind.

What I'm doing right here in front of you… Most people don't know how to do.

I wanna help you guys make sexy offers for whatever MLM network marketing company, direct sales company you’re in.

I'm gonna show you guys how to go and create an offer that's sexy and show you how to sell it.

YES, this works in MLM.

It's what I'm doing NOW.

This works, no matter what you're in…

Whether you sell online or offline…

I want you to come to an event called OfferMind…

And we're gonna give you guys a special discount code so you can come as my guest at a discounted rate than everyone else is gonna pay to be there.

Very stoked about it.

This is my yearly events.

It's gonna be 1000 people who are really pumped about it.

So you guys will get the…

  1. Recruiting funnel video course
  2. Pre-built recruiting funnel template
  3. Hack MLM downline onboarding (the actual one that I gave my very team)
  4. Discount ticket to come to OfferMind so you can make sexy offers that will make you stand out and unique amongst all of your upline and your downline.
MLM FUNNEL VIDEO AD

… What else can I give you?

How can I over deliver?

I wanna give you guys the MLM book funnel breakdown.

When you guys actually click the link down below, what's gonna happen is…

[BUY NOW]

  1. It's gonna take you over to another page
  2. It'll say, "Hey, put your email in. Put your email in so we know where to send you these bonuses."
  3. All you're gonna do is get the book on the next page that shows up.
  4. I thought, "Self, why don't you go and record yourself doing a breakdown of that funnel?"
  5. So you guys are gonna walk through a funnel from Russell Brunson. I was his funnel brother for two years. I put almost 500 funnels under my belt while I was working over there.
  6. What I'm gonna do is, I have a cool video course for you as well walking through how to go and actually build an MLM book funnel.
  7. Now, I'm gonna break it down, show you what he's doing step by step, and if you're lucky, we'll have a few of the actual nuggets in there that I wanna tell you about here.

I'm actually super psyched for you guys to have this. There's a lot of MLMers who get big by writing their own book…

When you do that, or if you ever choose to, how do you actually sell this on the internet in an effective manner?

That's what I'm gonna teach you here inside the MLM book funnel breakdown.

Very, very excited to do that.

Total value: $197

WHAT YOU’RE GONNA GET IN THE MLM FUNNEL

To recep, you’re gonna get the…

  1. Recruiting funnel video course
  2. Pre-built recruiting funnel template
  3. Hack MLM downline onboarding (this is how I do it personally in my team as well, amongst these as well)
  4. I'm gonna give you a discount code for my OfferMind event so you can come as a guest and be discounted and be there for two days, learn how to create a cool, sexy offer for your MLM upline and downline.
  5. MLM book funnel breakdown

Total value: $2,138

We're very stoked for you guys to have this.

All you have to do is get THIS.

Literally, all you're gonna do is go click the button below this video.

Put in your email…

It's gonna say, "Hey, where would you like us to send your bonuses when you go get this book?"

Put in your email address and buy the book.

… I think it's seven bucks.

Then all you do is your FREE bonuses, we release weekly.

I just take the list of those who've been buying it through me, and we give you access.

Watch your email because all those bonuses I was just sharing with you will be kept inside your own members area.

WHAT YOU’RE GONNA GET FROM THE VIDEO AD

Just to recap again… You're gonna get:

  1. The recruiting funnel video course
  2. The pre-built recruiting funnel template (the very ones that I use and hand off to my downline, it's very awesome).
  3. The Hack MLM downline onboarding course.
  4. A discount ticket to OfferMind, so you can learn how to make sexy offers.
  5. The MLM book funnel template

Total value: $2,138

Just click the link below and then put in your email address and buy the book.

[BUY NOW]

The bonuses will show up on a weekly basis.

"But Steve, I love the way my MLM has been teaching me to recruit and sell."

Yeah, things that are comfortable can be cute, but what has it ever done for you?

"But Steve, if it's not broke, don't fix it, right?"

"Alright, but no one's buying 100 pound TVs anymore.”

Guys, MLM has changed!

The internet is here.

Regardless of what your friends or family say, your up or downline, corporate HQ, or your dog says… Internet is part of the MLM business.

So, congrats. Throw a party because you're about to learn how big MLMers actually do this.

THE MLM FUNNEL WITH STEVE LARSEN

The biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”

To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.

Facebook doesn't easily let you drive ads to MLM, and most MLMs won't let you say their name on the internet, which is stupid.

Despite that, I am using the internet to grow my personal downline and sell products.

MLM is changing, and you're probably feeling that, right? It's why I created a mini-course… To show you HOW I'm doing this all today.

It's called The MLM Funnel and you can get it at themlmfunnel.com.

I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.

He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.

How evil of me.

When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.

ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.

If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.

Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.

Aug 28 2019

20mins

Play

106: Creating Lead Machines

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I'm very excited to share with you a little bit more on how I actually get paid to find my leads.

In the past, I have taught this concept several times… But I wanna share with you some more examples.

When I was going around talking to a bunch of friends and family… And I was doing exactly what I was supposed to do… I'm not bad mouthing that, you understand?

There's nothing wrong with talking to friends and family.

Where I have the issue is before you even approach them, when you know, "Hey, they're not gonna be a great fit," but you go forward anyway.

Or you have to convince them in. Have you ever noticed that those are the people that you have to hold a cattle prod to their back to get them to do anything.

I don't want that kind of individual. I want somebody who WANTS to be in, who WANTS to be a runner, who is ready to work.

And who actually WANTS to build a real asset… And not just a little money on the side. I WANT actual runners, people who are looking to build a business.

GENERATING LEADS WITH FRONT-END PRODUCTS

Every business needs leads.

So what do you do?

That was the issue I ran into.

I remember when I finally walked through my entire list, and there were multiple times I wrote out 240 people… And I was like, "Look at all these people. Oh, my gosh. And if they got even a fifth of that... "

And you start playing the percentage game. "What island will I buy?"

I joke about that, but that was one of the things that I was like, "Holy cow."

And it was one of the things that I was super concerned about when it suddenly wasn't working 'cause I was like, "Where else do I get my leads from? I have no idea where to get my leads."

And suddenly the business was dead and I couldn't talk to anybody. This is something that, if you've not run into in the past... You're gonna run into it.

If you don't figure out a lead machine, if you don't figure out a lead system, it's going to DIE.

Every business that does not have consistent leads and cash flow dies.

Those are the two numbers you should always watch.

How many leads am I getting?

Actual leads.

Not just like, "I'm kinda interested."

Qualified leads. Track them every month.

We started doing that on a white board. When we started actually tracking the leads, for some reason without me even consciously doing more, we doubled the next month.

Then after that it was like, another 50% higher than that… Just by us tracking it.

I encourage you to start tracking the amount of leads coming in.

ACQUIRING CUSTOMERS WITH FRONT-END PRODUCTS

I wanna share with you ONE of my absolute favorite ways to not only get leads, but also get them faster while not having to pay for them. '

You need to understand a principle that all of us Internet marketers understand… Whoever can pay the most to acquire a customer wins.

You can even have a worse product, but be able to spend more to acquire customer profitably, and you will WIN against the people who have better products.

It's ONE of the major reasons why, when big MLMs say things like, "The product's so great, just go get it in front of the people and it sells itself."

That might be true to a very small percentage of people… But the reality is, if I can spend $50 to acquire a customer and you can only spend $5, I am going to dominate you, even with a worse product.

That’s why you have to think about this like, "Okay, so how do I actually make a lead machine?"

All I do is teach people how to make lead machines, and wait for them to qualify themselves and say, "You know what, I am interested, Stephen. I'm interested in whatever you're doing. Let me come over and start chatting with you."

I have some numbers here and what I don't want this to be is like, "Look at Stephen showing all the numbers of all the stuff he's making."

Could you raise your hand right now and be like, "I will not get offended".

FRONT-END PRODUCTS ARE UNAFFILIATED WITH MLM

I wanna share with you real life stats of things that I'm actually doing… This is just ONE of my products that is actually generating leads for me.

Qualifying them and teaching the ones are a good fit. I'm not saying that they're not good if they don't join my downline… Some of them already have one, which is great, they should stay in theirs.

I'm not trying to pull from other places. That's not what I'm doing here. What I'm saying is there's a group of people who are already unhappy with what they're in.

There's a certain kind of ‘moon's aligned’ individual.

Q: Is it everybody?

A: No… And it shouldn't be.

What I do is create these front-end products that are unaffiliated with my MLM.

It doesn't even say what I'm in. It's unaffiliated.

  • I don't teach their stuff
  • I'm not selling their products
  • I don't do anything

… I have something literally in the front here.

I don't talk about it, I'm not speaking about it, I'm not saying the name of the product. I'm not even alluding.

I keep my nose so clean. I'm not saying what it is that I'm actually in… And I know it drives some of you guys crazy.

But that's the point!

I create these front-end products that attract the dream person that I would love to have inside my downline.

WHAT FRONT-END PRODUCTS DOES YOUR DREAM CUSTOMER WANT?

It's gonna be really hard to attract your dream customer or your dream downline member if you don't even know what that looks like.

Get good at defining what your dream is… And we talk a lot more about that.

If you're liking this stuff, go to secretmlmhacks.com and grab the program.

So I’ve got my dream customer… And what I'm gonna go do is figure out what this person is struggling with.

I'm gonna figure out what things they're having a hard time with.

Maybe they haven't gotten over their fear of talking to somebody.

How can I make a general product (meaning it's not MLM company specific) teaching people how to overcome their fear of speaking to people?

What I do is list a whole bunch of problems…

Problems and problems and problems and problems and problems and problems…

I go through and I look to see the ones that I could solve, like, "Oh, you know what, I actually know what it's like to be afraid of speaking to people, here's how I got over that."

What if I was to film a small little course and sell that for a little bit of money?

SELL IT… Don't give it away for free.

Now I have a product that’s NOT affiliated with my MLM.

It doesn't say the name, it doesn't say the product, no alluding… There's no cross-over. All I'm doing is I am creating actual value.

THE LARSEN DEFINITION OF ‘VALUE’

What IS value?

Value is when you solve a legitimate, expensive problem.

It has to be expensive because you need to get paid; this is capitalism.

It has to be legitimate because it can't be like, "Well, it's a serious issue."

In one of my favorite Shark Tank episodes ever, the reason why they didn't wanna take the time of day to listen to this lady is because they were like, "You didn't solve an actual issue here. You just made an interesting trinket."

Then she was like, "No, it's a real problem."

They're like, "It's not a real problem, it's like a cute thing."

You have to solve an actual issue. Value is solving a legitimate, expensive problem.

How can I cause value in whatever they're doing? I want them to have success in their thing. Then I'm gonna solve these and make my own products and sell them because it's capitalism.

Then I'm gonna make this big old list of people who are buying and not buying...

You have buyers and people who just opted in and didn't actually purchase…

Then I'm gonna keep providing value to the buyers (I'm gonna sell them the next thing), the people who just opted in (I'm gonna get them to try to buy the current thing).

What it allows me to do is spend ad money. I don't take profit from these things, that's not the point.

ADS FOR FRONT-END PRODUCTS

The point is the recoup ad cost, because if I can spend money on ads... And I got ads, ads, ads… I can talk to so many more dream people than those who are not spending ads.

Money moves faster than time.

So I'm gonna go spend money on ads… Then they're gonna come pay me money, and I'm just gonna recycle it right back into the ads.

What it's doing is spitting out a list of qualified people who have said, "I'm really actually serious about this."

The mentality of somebody who spends nothing versus $1 is so much different.

FREE versus $1 is the longest road ever.

That's why I can sell something that is super cheap. This is how I do it.

Now I got a list of people who are buyers and I'm gonna ask them to buy the next thing, the next thing, the next thing.

I'm not talking about MLM or about the products. I'm not alluding to the products, I'm not trying to be sneaky, I'm not trying to ride the line as much as I can.

The reason I'm walking through this again because we've noticed this is one of the MAJOR questions people have, and they get stressed out about it.

Just keep it simple. All I'm doing is…

  1. Making a product
  2. Solving a legitimate issue in the marketplace that people pay for that is completely unaffiliated with my MLM
WHAT IS A SELF-LIQUIDATING OFFER?

We call this process a self-liquidating offer. Meaning, I'm gonna make an offer but it self-liquidates. I'm not selling it to go make a bunch of money and take it, I'm only doing it so that I can spend more on ads that attracts my dream customer.

All I do is I make a cool product that only my dream customer would be interested in.

I wanna talk to ONLY those people who have had a hard time, a scary time with talking to people.

They have a hard time with opening their mouth, they don't know what to say in front of people, they clam up.

If you like this, again, go to secretmlmhacks.com and buy the program.

This is my blatant pitch

As we've gotten further down the show, I'm more blatantly pitching it because it's in the program! Just go to the program.

I can't give you EVERYTHING on this podcast.

When you say… What:

  • Is my dream customer?
  • Issues are they having?
  • Are those are legitimate and valuable and expensive problems that I can actually solve?

Then I'm gonna go in and make that, and I'm gonna make it really awesome.

I'm gonna over-deliver.

I want a reputation for delivering more value than they bought…

Which is what I do, and why my offers are so huge, and why I put so much stuff in them to help you and actually accelerate the success with it.

ADDING VALUE TO YOUR FRONT-END PRODUCTS

I'm gonna pump tons and tons of stuff in there… Then they're like, "Man, this guy's really helping me."

They come and they purchase. They buy the product, and then I'll have a list of people who bought it, and those who didn't (and that's okay)... But the buyers list might buy the next thing.

All that's doing is feeding the pot of ads.

And those who opted in, maybe they just need to hear more of my stuff.

Let's send them to the podcast.

There's always people who reach out and say, "Stephen, dude, whatever you're in, I just wanna join it because I like the structure that you're giving."

And I'm like, "Cool."

Q: Did I outbound pitch?

A: No.

Q: Did I talk about my MLM in these ads?

A: Heck, no.

Q: Did I talk about my MLM in these products?

A: Absolutely not.

It's a separate island… And that's why it works so well.

MY SELF-LIQUIDATING OFFER STATS

I wanted to share with you a few numbers on this… So you can see how powerful the principle really is . It's life changing. It changes the entire MLM model (and there's nothing wrong with that).

It's multi-level marketing. That doesn't mean you can't use actual tactics that are used in other businesses.

One of the products that I sell is the Secret MLM Hacks product. I just wanna share with you some of the numbers on this… So that you can see me doing this in live action.

What I have over here is a dream customer… And I have my MLM downline.

REMEMBER: it's its own island… Not talking about it, not sharing anything about it, keeping it separate, keeping it separate.

As of right now (me recording this) the program is $997. We are increasing the price to $1,500 (if not $2,000) soon.

The ONLY reason why is because we have found that the person who is our dream customer, they're already at a certain level of success.

It's fine if you're new, and we have options for you if you can't afford that kind of thing (and that's totally fine).

The other reason is because I have a lot of people who come in now and are hoping to fulfill on it. I have to pay them too.

I'm gonna show you gross numbers. This is not the actual profit numbers.

I've been selling Secret MLM Hacks for over a year and a half now. I'll just grab the most recent year…

[Right now it's July 26th… So I grab July 26th through the beginning of July 2018. July 2018, July 2018 through 2019.]

HOW MUCH MONEY DO MY FRONT-END PRODUCTS MAKE?

I printed my stats sheet right before I got on this… We got $429,000.

The earnings per click, we're getting $54 per click (which is pretty awesome).

And the average cart value is $1,157.

… Meaning for every purchaser of Secret MLM Hacks, even though it's a $997 product, we're actually getting MORE than that.

And I wanna share with you guys WHY, and why this is such a powerful principle.

I want you to look at and be like, "How can I also?"

NOT, "I don't qualify." It's, "How can I?"

Just in the last year, we haven't spent that much on ads. I'm gonna walk through a few numbers on this.

So we have $429,000.

There's a principle here that I want you to understand…

The last few podcast episodes I've done on this show have been a lot more informational and instructional… But there's still from a 30,000 ft view… And it's just so that you understand more of what I'm doing.

A few people will be like, "You can't do that." Well, I am doing it.

And NO, I'm not the only one doing it. I didn't invent this. I observed, and I'm just doing the same, and now I'm LOUD about it.

FRONT-END PRODUCT BUYERS AND NON-BUYERS

So we have a list of people who just opted in, and then we have a list of people who are our buyers.

These are pretty good numbers. There's a metric us, in the internet marketing space, follow.

The metric is that for every person… You usually make $1 per person, per month on your list. If you're bad.

In the last year 46,000 people have seen the webinar registration page but 22,000 people actually opted in.

That's a 48% registration rate.

We have 22,000 people who opted in. Because there's always people who opt out (and that's part of the game) we have 20,000 people on that list.

About 2,000 people have opted.

I'm not the only fish in the pond, man. Go follow someone else.

Now, there's one other piece to this…

We have spent about $70,000 in ads and have $429,000 in revenue… Which is pretty awesome.

Think about this...

Q: Would you spend $70,000 to generate $400,000?

A: Absolutely.

Absolutely. Let me think about this here real quick though. Okay, so... Boom. That's in revenue.

This is an SLO.

I'm gonna go create a cool piece of value which teaches something amazing.

There's no pitch but they come and they ask to join my downline. I'm just driving ads to this. We've spent $70,000 in ads, in the last year we've generated $429,000.

I'm kinda kicking myself because I'm like, "That could be way bigger."

CHATBOT SELF-LIQUIDATING OFFER

We created a self-liquidating offer… And it's a Chatbots thing.

In the last year we've had 957 people purchase our $57 thing. That's a revenue of $54,500.

$54,000 in SLO revenue.

$70,000 - $54,000 = $16,000

$16,000 on ads to generate around $400,000 in cash.

We've had 371 purchases of Secret MLM Hacks in the last year.

We have a whole product here that is basically paying for our ads.

We're almost completely removing our ad cost by having this self-liquidating offer. It's a Chatbots thing that says, "Hey, this isn't the actual thing that you're going to, but if you wanted it's kinda cool."

957 people have paid $57. That's $54,000.

I wanna run one more number by you… This is what real marketers on the internet actually look at.

What I'm talking about right now is marketing math. Come learn how to do that, Secret MLM Hacks.

We do about $2-$3 per person per month on this list.

The whole point of the episode is for you to see some live examples.

Secret MLM Hacks is $997 right now. We're gonna increase the price.

The chatbots thing is $57... And I'll have a whole episode about that in the future.

What's interesting is, in the last quarter, it's $160,000 (in the last three months).

AVERAGE CART VALUE OF FRONT-END PRODUCTS

When somebody buys Secret MLM Hacks, how much money is actually coming through per person?

What's interesting is the average cart value is above $997.

It's actually $1,146.

What does that tell us?

For every four chatbot sales, we're getting ONE Secret MLM Hacks sale.

Isn't that crazy?

In the last week we spent two or three grand on ads, but it generated $13,000.

I'm just giving you guys some real life numbers.

Guess what? I don't know how to drive Facebook ads.

I don't need to know how to drive Facebook ads. Honestly, I don't know how to do most of the things that my business does.

To be an entrepreneur, it's not to be an expert in everything. Just go find the who that knows the how and orchestrate it.

We are actually almost completely liquidating right now.

Those numbers I showed you over the last year, they've improved since a year ago. The numbers now are waaay better than the numbers even a year ago.

For every dollar going in, we get three or four bucks out? Tell me another investment vehicle that can do that.

You know another place that can give you 400%?

I challenge you to go and get Secret MLM Hacks. Go to secretmlmhacks.com.

FIND PEOPLE TO PITCH WITH FRONT-END PRODUCTS

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.

Aug 21 2019

31mins

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What I appreciate 💥

By kilma48 - Nov 01 2019
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Why do I follow you no bs, the value is crazy 😜. You share exactly what you are doing, why, no fluffy I beyond appreciate and love ❤️ it.

High Energy and Entertaining while sharing awesome tips on ho to rock MLM

By SunnyLu - Jun 25 2019
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Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.