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Writing for Strategic Communication

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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The Professional Writing Process

One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

31mins

2 May 2013

Rank #1

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The Writer’s Toolbox – Some ‘How-To's’

We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

19mins

2 May 2013

Rank #2

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The Professional Writing Process (handout)

One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

2 May 2013

Rank #3

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Writing for Print

The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

41mins

18 Apr 2013

Rank #4

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Writing for Social Media

Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strategic communicators in organisations and how writing for blogs, FaceBook and Twitter, amongst others, is different from print. It also discusses some of the principles of successful social media marketing. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

53mins

11 Apr 2013

Rank #5