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UX & Growth Podcast

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Technology
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Stories, debates and advice. Austin Knight, a Product Designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.To learn more, visit us at www.uxd.to/podcast

Read more

Stories, debates and advice. Austin Knight, a Product Designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.To learn more, visit us at www.uxd.to/podcast

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0

Ux designer

By aadsgn - Jul 12 2016
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Very relevant and informative podcast with industry insights and experienced hosts!

Awesome

By Dominique0705 - Sep 11 2015
Read more
Very informative podcast. Interesting to listen to!

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0

Ux designer

By aadsgn - Jul 12 2016
Read more
Very relevant and informative podcast with industry insights and experienced hosts!

Awesome

By Dominique0705 - Sep 11 2015
Read more
Very informative podcast. Interesting to listen to!
Cover image of UX & Growth Podcast

UX & Growth Podcast

Latest release on Sep 13, 2019

Read more

Stories, debates and advice. Austin Knight, a Product Designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.To learn more, visit us at www.uxd.to/podcast

Rank #1: Growth vs. UX Tools & Processes

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What are the best UX and Growth tools at our disposal today and what are the differences between them? How does the UX process differ from the Growth process and what should you be doing in your organization? In this episode, we answer these questions and more by giving an overview of our own tools and processes.

"Because ultimately, what it comes down to is how you use that process and understand the relationship between each step of the process and each tool with that step. And if you don't know that, then you're just taking longer to get to the same result, which is an uninformed design." — Austin at 9:20

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Aug 31 2015

46mins

Play

Rank #2: Onboarding Best Practices

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Onboarding is the process of introducing a user to a new software, app, website, or feature update. It is commonly cited as the most critical component to retaining users and is essential to the success of businesses of any size. In this episode, we share our thoughts and expertise on the best practices for onboarding.

"One option is to make users do something that challenges them; example is Duolingo. One is 'Batman Onboarding', which means that the onboarding doesn't show up until the user needs it; example is Slack. And the third is that you simply create an intuitive product; example is Atlassian." — Geoff at 36:57

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Aug 03 2015

41mins

Play

Rank #3: Design Trends: Good or Bad?

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As technology and devices have evolved, many new trends have made their way into design. How should we think about these trends? When should we use them? What makes them effective or ineffective? In this episode, we break down everything from parallax to the hamburger menu, and discuss the right way to handle trends.

"Should you take an exact carbon copy of an experience and just paste it onto your website? Is that going to have the same wow factor and is it going to be effective? I think that whenever you find yourself in a situation where you want to do that, you have to stop and ask, 'why am I doing this?'" — Matt at 34:20

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jul 20 2015

44mins

Play

Rank #4: Startup Growth Tactics with Brian Balfour (VP of Growth at HubSpot)

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Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we're joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid.

"The landscape of user acquisition is rapidly changing. And it's actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster." — Brian at 3:25

Visit Brian's website: www.Coelevate.com
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Aug 17 2015

33mins

Play

Rank #5: Creating & Measuring Delight

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What is delight, beyond the buzzword? How should it really be used and can it be measured? In this episode, we examine how delight fits into the hierarchy of user needs and where it should sit in a product roadmap.

"The best way to delight your users is to deliver on the core value that you promised them. Why are they using your product in the first place? If you can't deliver on that in a functional and reliable way, then you aren't delighting them. And you loose every opportunity to delight them." — Matt at 2:25

Thoughts on delight: http://uxmastery.com/formula-delight/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Sep 26 2016

40mins

Play

Rank #6: Virtual Reality, Augmented Reality, & the Internet of Things

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With the dawn of VR, AR, and IoT, how will things change for designers? What opportunities could lie within these emerging technologies? In this episode, we speculate on the possibilities and implications that the changing technological landscape could bring.

"I think that there are a lot of parallels or things that we're doing well in the digital space that aren't being solved in the physical space, with appliances or anything else. But what we're going to find with something like Augmented Reality or Virtual Reality is that we can start merging the two together." — Geoff at 40:36

Google Cardboard: https://vr.google.com/cardboard/index.html
An Internet without screens: http://www.ted.com/talks/tom_uglow_an_internet_without_screens_might_look_like_this
Virtual science lab: https://www.ted.com/talks/michael_bodekaer_this_virtual_lab_will_revolutionize_science_class

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

May 30 2016

45mins

Play

Rank #7: Technical Debt & Design Debt

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What are Technical Debt and Design Debt, and why they so important in the experimental process? What can we do to identify and combat them? In this episode, we discuss the critical experimentation downfall that they don’t mention in the A/B testing handbook.

"Having a cohesive and consistent experience is really important in design. So, going through the process of recognizing when your design has gone through a lot of experiments and it's become a different version of itself, and taking those learnings and compiling them back together in a single and cohesive design, is the best way to approach that. But unfortunately, in the iterative mindset, a lot of the time we forget to do that last step." — Austin at 8:11

Design Debt essay: https://austinknight.com/writing/design-debt/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jul 04 2016

45mins

Play

Rank #8: Remote Work & Digital Nomadism

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Is remote work possible in design? How can designers transition to remote work, and what are the pros and cons of doing so? In this episode, we cover the statistics around remote work, the potential pitfalls for companies and employees, the types of individuals that do best with remote work, and why it’s so important for companies to be open to this growing movement.

"Etna has 14,500 out of 35,000 employees that work remote. When they switched to this, they shed 2.7 million square feet of office space, which saved them around $78 million. American Express did the same thing and reported an annual savings of $15 million, just thanks to their remote worker options." — Austin at 24:31

Essay on remote work and creativity: https://austinknight.com/writing/want-better-designer-travel/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Dec 22 2016

40mins

Play

Rank #9: Balancing Design & Conversion with Dr. David Darmanin (CEO of Hotjar)

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What is the relationship between design and conversion? Is one more important than the other? Is it possible to quantify the aesthetics of a design? In this episode, we sit down with Dr. David Darmanin (CEO of Hotjar) to discuss these difficult problems, and ultimately rethink everything we’ve ever known about them.

“I think conversion is actually a bad thing to be good at if you want to be an entrepreneur. Because the thing is, an entrepreneur should never be an optimizer. It’s different with design though. I don’t think you can be a successful entrepreneur or build a successful organization without a true appreciation of design. And design, to me, is not pixel design. It’s having that mindset of, if the user has a problem, it’s always our fault.” — Dr. David Darmanin at 8:23

Get Hotjar: www.Hotjar.com
Dr. Darmanin's CRO Action Plan: Hotjar.com/action-plan
Dr. Darmanin on Twitter: Twitter.com/daviddarmanin
Hotjar on Twitter: Twitter.com/hotjar

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Nov 15 2016

36mins

Play

Rank #10: Personas, Content, and Growth Marketing with Anum Hussain (Senior Growth Marketer at HubSpot)

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What is Growth Marketing and what are the most effective ways to do it? How does content, SEO, and persona creation play into growth? In this episode, we sit down with growth expert Anum Hussain to discuss the tactics that she's seen work best in her impressive career at HubSpot, where she took the Sidekick brand to market.

"While all of these companies can sort of give a leading guideline as to things that are working, if you just mimic that same playbook, with the growth mindset it's really not going to work. Within the growth mindset, it's really about what your specific users want and how they're thinking about that in the context of how they're using your product." — Anum at 7:34

Anum's website: www.AnumHussain.com
Anum on Twitter: Twitter.com/anum

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jan 26 2016

41mins

Play

Rank #11: Importance of Education & Other UX Myths

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Is a college education really a prerequisite to working in UX and Tech? Is it acceptable to copy design ideas from best-in-class companies and direct competitors? In this episode, we discuss some of the biggest myths in UX and share our thoughts on the bold philosophy behind Google's hiring process.

“They're really screening for specific qualities that are much more related to results and what you can actually do, than they are to credentials. I think that this represents a huge shift in the way that we hire at the world's leading tech companies.” — Austin at 8:23

Google article: http://qz.com/180247/why-google-doesnt-care-about-hiring-top-college-graduates/

Imposter Syndrome article: http://product.hubspot.com/blog/engineering-challenge-impostor-syndrome

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Oct 22 2015

41mins

Play

Rank #12: Why Accessibility Matters & How to Design for It

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What is Accessibility and why should businesses care about it? How difficult is it to design for disabled audiences? In this episode, we discuss the myths and misconceptions around Accessibility, why it’s so important to incorporate it into products (and the unexpected benefits that come from doing so), and how designers can do that with ease.

"When I first really started to work with Accessibility Standards, my initial reaction to it was 'I don't have time for this. Why would I try and add this extra bit of work into my workflow to serve a small demographic? Is it worth the time and energy to do it?'" — Matt at 1:35

Sim Daltonism: https://michelf.ca/projects/sim-daltonism/
Tota11y: http://khan.github.io/tota11y/
W3C Accessibility Evaluation Tools: https://www.w3.org/WAI/ER/tools/
W3C Accessibility Guidelines: https://www.w3.org/TR/WCAG20/
Section 508: http://section508.gov/ and http://www.usability.gov/
Accessibility Inspector for Mac: https://developer.apple.com/library/mac/documentation/Accessibility/Conceptual/AccessibilityMacOSX/OSXAXTestingApps.html
aXe: http://www.deque.com/products/axe/
Web Accessibility Toolbar: https://www.paciellogroup.com/resources/wat/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

May 10 2016

51mins

Play

Rank #13: Design Machines & The Death of Creativity in Web Design

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Are data-driven design and copycat culture destroying creativity on the web? Are designers oppressed by terrible content and templated frameworks? Or are we all complaining in an echo chamber? In this episode, we discuss the common sentiment that everything on the web looks the same.

"This is kind of a good thing. We're actually training uses on a massive scale to recognize certain design patterns. And these design frameworks, it's also important to keep in mind, kind of came along as a natural progression out of necessity." — Matt at 33:08

Design Machines article: https://louderthanten.com/articles/story/design-machines
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Dec 12 2015

49mins

Play

Rank #14: SEO with Matthew Barby (Global Head of Growth and SEO at HubSpot)

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What are the most effective SEO plays today and what are the best tools available? If you're running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he's seeing work best and where he believes SEO is going in the future.

"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we'd just build new websites every day and not care about them. They wouldn't get any links. They'd be nothing. But it'd just be a volume game. That's how Google used to work." — Matthew at 17:55

Recommended reading: Moz Blog, HubSpot Blog, ViperChill, Backlinko.

Recommended tools: BuzzSumo, Ahrefs, Majestic SEO, AccuRanker, Google Search Console, BuzzStream, URL Profiler.

Matthew’s website: www.MatthewBarby.com
Matthew on Twitter: Twitter.com/matthewbarby

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Feb 02 2016

53mins

Play

Rank #15: Effective Design Reviews with Tom Greever (Author of Articulating Design Decisions)

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What makes for an effective design review? And how should designers be preparing for them? In this episode, we sit down with Tom Greever (Author of Articulating Design Decisions) to take a deep dive on the components of design meetings, and how designers should communicate their decisions.

"I've heard it likened to a Rubiks Cube, where our job as designers is to solve for all sides of the cube, but the problem that we face is that we have that developer who comes in and is like 'Oh, I want this side to be red'. We bear the responsibility of making all these parties come together and realize that, by twisting one side, it messes up the other side. And we have to work together to solve the whole cube." — Tom at 34:03

Tom’s website: www.TomGreever.com
Read Articulating Design Decisions: http://amzn.com/1491921560
Tom on Twitter: Twitter.com/tomgreever

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Apr 28 2016

41mins

Play

Design at Planet Scale with Hannah Lee (Designer at Google)

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The UX & Growth Podcast is back, and we’re kicking things off right. In this episode, I sit down with Hannah Lee (Designer at Google) to discuss how she audited Chrome’s entire UI and introduced a new design system in time for its tenth birthday, reducing the application size by megabytes in the process. When rolled out across Chrome’s more than 2 billion users, this represented a material impact on global device memory and data usage. From discovering 98 different shades of grey, to designing for obsolete operating systems, to open sourcing Chrome’s design system, we cover all of the epiphanies, lessons and downright hilarious moments in Hannah’s quest to design at planet scale.

Hannah on Twitter: https://twitter.com/san_toki
Hannah on Medium: https://medium.com/@san_toki
Unboxing Chrome: https://medium.com/@san_toki/unboxing-chrome-f6af7b8161a2

Austin on Twitter: https://twitter.com/ustinknight

Sep 13 2019

28mins

Play

Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

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How do companies like Dropbox, Spotify, Slack, and HubSpot leverage freemium strategies to grow? What are the different approaches to freemium, and when should (or shouldn't) they be used? In this episode, I sit down with Dexter Zhuang (Growth & Monetization Manager at Dropbox) to take a deep dive on freemium growth. From acquiring free users, to converting them to paid customers, to reinvesting that money into acquiring more free users, we cover it all and give you a glimpse at examples where it’s all gone right, and a few where it’s gone terribly wrong.

"Spotify has 40 million paid subscribers out of over 100 million monthly active users. The active user to paid subscriber conversion rate is somewhere between 25-40%, which is unheard of. This is an astronomical conversion rate. 80% of all users on Spotify use it multiple times per week. Multiple times per week." — Dexter at 19:30

Dexter on Twitter: Twitter.com/dexteryz
Check out Dropbox: https://www.dropbox.com/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight

Jul 24 2017

51mins

Play

WebVR & A-Frame with Casey Yee (UX Engineer at Mozilla)

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WebVR is Virtual Reality that runs in the browser, on anything from a smartphone, to a laptop, to an HTC Vive. And it's much easier to build for than you'd think. In this episode, I sit down with Casey Yee (UX Engineer at Mozilla and one of the early pioneers of WebVR) to talk about the future of the web. We cover everything from getting started in WebVR, to unique use cases that we've seen, to ways that forward-thinking businesses are already leveraging it.

"We started to feel like we were trying to paint a painting while still designing the paintbrush. It's like you're creating in a medium that's still being created. And this is important because this is our opportunity to define this medium. This is a massive technological revolution that is happening before our eyes, similar to the likeness of the transition from print to digital." — Austin at 42:50

Check out A-Frame: https://aframe.io/
Learn more about WebVR: https://webvr.rocks/
Casey on Twitter: Twitter.com/whoyee
Casey's personal site: http://cyee.io/
A-Frame on Twitter: Twitter.com/aframevr
Mozilla VR on Twitter: Twitter.com/mozillavr
Meet the team behind Mozilla VR: https://mozvr.com/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight

Apr 11 2017

52mins

Play

Growth in Emerging Economies with Daniel Patiño (Co-founder, Digifianz)

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Emerging economies are expected to contribute up to 70% of global GDP growth between now and 2025. The opportunities to internationalize have never been better. But how do you select the right market to enter? And once you do, how should your design and growth strategies change? In this episode, I sit down with Daniel Patiño (Co-founder of Digifianz) to take a deep dive on emerging markets.

"We know that developing countries are fast becoming the driver of the overwhelming majority of global growth. In fact, emerging economies are expected to grow 2-3 times faster than developed nations like the US." — Austin at 9:50

Watch in 360º VR: https://vr.austinknight.com

Check out Digifianz: http://inbound.digifianz.com/en/
Digifianz on Twitter: Twitter.com/digifianz
Dan on Twitter: Twitter.com/ThisIsDanPatino
Dan on LinkedIn: https://ar.linkedin.com/in/danpatino

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight

Mar 20 2017

42mins

Play

Re-Engaging & Retaining Users (Plus, an Announcement)

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What is the best way to define churn and how should this affect your retention techniques? What are the right and the wrong ways to re-engage users? In this episode, we get serious about understanding what churn actually is, and determining the best tactics to bring users back into an app. Plus, an important announcement from your hosts.

"You're always going to have a healthy number of users that churn, whether it be due to something completely unrelated to your product, or something related to your product, but not something that you should be paying attention to. You're not going to be able to please every user." — Austin at 15:25

Episode with Anum Hussain: https://soundcloud.com/ux-and-growth/personas-content-and-growth-marketing-with-anum-hussain-senior-growth-marketer-at-hubspot

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jan 16 2017

52mins

Play

Remote Work & Digital Nomadism

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Is remote work possible in design? How can designers transition to remote work, and what are the pros and cons of doing so? In this episode, we cover the statistics around remote work, the potential pitfalls for companies and employees, the types of individuals that do best with remote work, and why it’s so important for companies to be open to this growing movement.

"Etna has 14,500 out of 35,000 employees that work remote. When they switched to this, they shed 2.7 million square feet of office space, which saved them around $78 million. American Express did the same thing and reported an annual savings of $15 million, just thanks to their remote worker options." — Austin at 24:31

Essay on remote work and creativity: https://austinknight.com/writing/want-better-designer-travel/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Dec 22 2016

40mins

Play

Balancing Design & Conversion with Dr. David Darmanin (CEO of Hotjar)

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What is the relationship between design and conversion? Is one more important than the other? Is it possible to quantify the aesthetics of a design? In this episode, we sit down with Dr. David Darmanin (CEO of Hotjar) to discuss these difficult problems, and ultimately rethink everything we’ve ever known about them.

“I think conversion is actually a bad thing to be good at if you want to be an entrepreneur. Because the thing is, an entrepreneur should never be an optimizer. It’s different with design though. I don’t think you can be a successful entrepreneur or build a successful organization without a true appreciation of design. And design, to me, is not pixel design. It’s having that mindset of, if the user has a problem, it’s always our fault.” — Dr. David Darmanin at 8:23

Get Hotjar: www.Hotjar.com
Dr. Darmanin's CRO Action Plan: Hotjar.com/action-plan
Dr. Darmanin on Twitter: Twitter.com/daviddarmanin
Hotjar on Twitter: Twitter.com/hotjar

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Nov 15 2016

36mins

Play

Creating & Measuring Delight

Podcast cover
Read more
What is delight, beyond the buzzword? How should it really be used and can it be measured? In this episode, we examine how delight fits into the hierarchy of user needs and where it should sit in a product roadmap.

"The best way to delight your users is to deliver on the core value that you promised them. Why are they using your product in the first place? If you can't deliver on that in a functional and reliable way, then you aren't delighting them. And you loose every opportunity to delight them." — Matt at 2:25

Thoughts on delight: http://uxmastery.com/formula-delight/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Sep 26 2016

40mins

Play

Keys to Running Successful Experiments & Documenting Results

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What should you do if your experiments are regularly failing? How can you turn every experiment into a success and scale those benefits across all of your company? In this episode, we talk about the importance of paying less attention to quantitative results and more attention to core learnings, and how experiment results should be documented.

"Let's say that you have a modal where you're going to test a newsletter subscription on a blog page. And let's say that adding the modal improves your subscription rate by 1%. Are you learning that adding this modal improves conversion rate by 1% or are you learning that 99% of people on that page don't want the modal?" — Matt at 9:15

Episode with Brian Balfour: http://www.uxandgrowth.com/startup-growth-tactics-w/-brian-balfour

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jul 18 2016

42mins

Play

Technical Debt & Design Debt

Podcast cover
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What are Technical Debt and Design Debt, and why they so important in the experimental process? What can we do to identify and combat them? In this episode, we discuss the critical experimentation downfall that they don’t mention in the A/B testing handbook.

"Having a cohesive and consistent experience is really important in design. So, going through the process of recognizing when your design has gone through a lot of experiments and it's become a different version of itself, and taking those learnings and compiling them back together in a single and cohesive design, is the best way to approach that. But unfortunately, in the iterative mindset, a lot of the time we forget to do that last step." — Austin at 8:11

Design Debt essay: https://austinknight.com/writing/design-debt/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jul 04 2016

45mins

Play

Building a UX Team & Educating Designers with Aarron Walter (VP of Design Education at InVision)

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What does it mean to build a strong UX team and when should a company look to do that? With no formal education path, how should designers be cultivating their abilities? In this episode, Austin sits down with Aarron Walter (VP of Design Education at InVision) to discuss what it was like to build the UX Team at MailChimp and what his vision is for the future of education in design.

"A lot of times, designers want to refine. They want to change the typeface, adjust the kerning, or tweak the button color. A lot of engineers will see that and think that's self-indulgent. That's another thing that designers really struggle with. And I'll be honest, designers kind of just suck at talking about the value of their work." — Aarron at 29:30

Aarron on Twitter: Twitter.com/aarron
Aarron's Website: www.AarronWalter.com
Check out InVision: www.InVisionApp.com

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jun 19 2016

44mins

Play

Virtual Reality, Augmented Reality, & the Internet of Things

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With the dawn of VR, AR, and IoT, how will things change for designers? What opportunities could lie within these emerging technologies? In this episode, we speculate on the possibilities and implications that the changing technological landscape could bring.

"I think that there are a lot of parallels or things that we're doing well in the digital space that aren't being solved in the physical space, with appliances or anything else. But what we're going to find with something like Augmented Reality or Virtual Reality is that we can start merging the two together." — Geoff at 40:36

Google Cardboard: https://vr.google.com/cardboard/index.html
An Internet without screens: http://www.ted.com/talks/tom_uglow_an_internet_without_screens_might_look_like_this
Virtual science lab: https://www.ted.com/talks/michael_bodekaer_this_virtual_lab_will_revolutionize_science_class

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

May 30 2016

45mins

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Design Leadership with Tim Merrill (Director of Product Design at HubSpot)

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What are the important qualities that go into design leadership? What can design leaders do to help their teams collaborate and grow? In this episode, we sit down with Tim Merrill (Director of Product Design at HubSpot) to discuss the unexpected intricacies and challenges of leading a design team.

"When you're doing design critiques, which are ultra important to growth as a designer, you have to have that kind of trust and understanding that you're both coming from a place of wanting to make things better. Not from a place of ego or trying to show that you know what you're talking about and somebody else doesn't." — Tim at 10:30

Tim on Twitter: Twitter.com/timeril
Tim on LinkedIn: LnkedIn.com/in/timmerrill

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

May 17 2016

42mins

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Why Accessibility Matters & How to Design for It

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What is Accessibility and why should businesses care about it? How difficult is it to design for disabled audiences? In this episode, we discuss the myths and misconceptions around Accessibility, why it’s so important to incorporate it into products (and the unexpected benefits that come from doing so), and how designers can do that with ease.

"When I first really started to work with Accessibility Standards, my initial reaction to it was 'I don't have time for this. Why would I try and add this extra bit of work into my workflow to serve a small demographic? Is it worth the time and energy to do it?'" — Matt at 1:35

Sim Daltonism: https://michelf.ca/projects/sim-daltonism/
Tota11y: http://khan.github.io/tota11y/
W3C Accessibility Evaluation Tools: https://www.w3.org/WAI/ER/tools/
W3C Accessibility Guidelines: https://www.w3.org/TR/WCAG20/
Section 508: http://section508.gov/ and http://www.usability.gov/
Accessibility Inspector for Mac: https://developer.apple.com/library/mac/documentation/Accessibility/Conceptual/AccessibilityMacOSX/OSXAXTestingApps.html
aXe: http://www.deque.com/products/axe/
Web Accessibility Toolbar: https://www.paciellogroup.com/resources/wat/

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

May 10 2016

51mins

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Effective Design Reviews with Tom Greever (Author of Articulating Design Decisions)

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What makes for an effective design review? And how should designers be preparing for them? In this episode, we sit down with Tom Greever (Author of Articulating Design Decisions) to take a deep dive on the components of design meetings, and how designers should communicate their decisions.

"I've heard it likened to a Rubiks Cube, where our job as designers is to solve for all sides of the cube, but the problem that we face is that we have that developer who comes in and is like 'Oh, I want this side to be red'. We bear the responsibility of making all these parties come together and realize that, by twisting one side, it messes up the other side. And we have to work together to solve the whole cube." — Tom at 34:03

Tom’s website: www.TomGreever.com
Read Articulating Design Decisions: http://amzn.com/1491921560
Tom on Twitter: Twitter.com/tomgreever

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Apr 28 2016

41mins

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The Next Frontier of Competition: Data Security, Privacy, and User Trust

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What makes Apple’s recent customer letter on iPhone privacy so important? How will data security play into future business strategies and customer purchase decisions? In this episode, we discuss the importance of encryption, the opportunity for companies to compete on security and trust, and the ethics of experimenting with users.

"I actually see that as being a trend that will come out of this. We see companies have classically competed on features, or technology, or prices. Now they're competing on design. I think another thing we're going to see companies competing on is data security and respect for their users." — Austin at 19:16

Apple's Customer Letter: http://www.apple.com/customer-letter/
Facebook study: http://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds
UXPA Code of Ethics: https://uxpa.org/resources/uxpa-code-professional-conduct

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Mar 10 2016

41mins

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Lean UX & Organization Design with Jeff Gothelf (Author of Lean UX & Sense and Respond)

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What is Lean UX and how does it change the way that designers work? What are the most effective ways for design organizations to be structured? In this episode, Austin interviews Jeff Gothelf (Author of Lean UX & Sense and Respond) to take a deep dive on UX in the modern workplace and the future of design.

"The goal for me is to illustrate to the folks that I'm speaking with, what the new focus of digital product and service design is. And it's not cranking out more features. It's not getting more stuff out the door and in front of customers. It's having a meaningful impact on customer behavior." — Jeff at 7:54

Jeff’s website: www.JeffGothelf.com
Read Lean UX: www.LeanUXBook.com
Read Sense and Respond: http://SenseAndRespond.co
Jeff on Twitter: Twitter.com/jboogie

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Feb 08 2016

30mins

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SEO with Matthew Barby (Global Head of Growth and SEO at HubSpot)

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What are the most effective SEO plays today and what are the best tools available? If you're running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he's seeing work best and where he believes SEO is going in the future.

"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we'd just build new websites every day and not care about them. They wouldn't get any links. They'd be nothing. But it'd just be a volume game. That's how Google used to work." — Matthew at 17:55

Recommended reading: Moz Blog, HubSpot Blog, ViperChill, Backlinko.

Recommended tools: BuzzSumo, Ahrefs, Majestic SEO, AccuRanker, Google Search Console, BuzzStream, URL Profiler.

Matthew’s website: www.MatthewBarby.com
Matthew on Twitter: Twitter.com/matthewbarby

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Feb 02 2016

53mins

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Personas, Content, and Growth Marketing with Anum Hussain (Senior Growth Marketer at HubSpot)

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What is Growth Marketing and what are the most effective ways to do it? How does content, SEO, and persona creation play into growth? In this episode, we sit down with growth expert Anum Hussain to discuss the tactics that she's seen work best in her impressive career at HubSpot, where she took the Sidekick brand to market.

"While all of these companies can sort of give a leading guideline as to things that are working, if you just mimic that same playbook, with the growth mindset it's really not going to work. Within the growth mindset, it's really about what your specific users want and how they're thinking about that in the context of how they're using your product." — Anum at 7:34

Anum's website: www.AnumHussain.com
Anum on Twitter: Twitter.com/anum

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jan 26 2016

41mins

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Big Learnings in 2015: Experiments & Culture

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What were our biggest learnings in 2015? And how can they be applied in the coming years? In this episode, we cover what we've learned about factorial experiments, namespacing, A/A experiments, placebo tests, new user experience (NUX), work culture in the tech industry (and how it contrasts to work culture in Latin America), and more.

"One thing about being 100% data all the way is that you do that and you start to take out the human side of it in the first place. So you start using data so much that you forget to solve for your customer. Activation rates, conversion rates, and lifetime value. They're not customers. Those aren't people." — Geoff at 25:00

Design is not Art article: http://austinknight.com/writing/design-is-not-art/
Austin's Top Product Design Lesson for 2016: https://studio.uxpin.com/blog/top-10-product-design-lessons-for-2016/
HubSpot Culture: http://CultureCode.com

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Jan 19 2016

46mins

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iTunes Ratings

11 Ratings
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Ux designer

By aadsgn - Jul 12 2016
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Very relevant and informative podcast with industry insights and experienced hosts!

Awesome

By Dominique0705 - Sep 11 2015
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Very informative podcast. Interesting to listen to!