OwlTail

Cover image of Insurance Marketing with John Carroll

Insurance Marketing with John Carroll

John Carroll from InsuranceSplash.com reveals all of his insurance agency marketing strategies, lead generation ideas and sales tips to help you get more insurance quotes, sell more policies, and retain more customers. Discover how to develop customer acquisition strategies and agency sales processes that will grow your book of business by thousands of clients and millions of premium dollars! Learn about social media strategies for Facebook, Twitter, Youtube, and others along with search engine optimization tips for local businesses like your insurance agency. Take control of your agency and your future by listening to Insurance Marketing with John Carroll.

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

The best episodes ranked using user listens.

Podcast cover

Sales Advice for New Insurance Agents and Producers

In this 6th episode of Insurance Marketing with John Carroll I share 21 sales tips for new insurance agents and producers. Click Here to Subscribe via iTunes Listen to this episode to find out: How to connect with anyone of any age. Why asking prospects about their kids helps you sell more. How you can appear experienced even if it’s your very first day. How to discuss the financial markets without sounding stupid. How to overcome the age objection before it even comes up. A better way to get psyched up for a big sales meeting. How to avoid spewing features and using insurance jargon. Why selling on price will get you fired. And much more! Right Click Here to Download the MP3 Resources mentioned in this podcast include:  by Dale Carnegie Jeffrey Gitomer’s Website Zig Ziglar’s Website Read the 21 New Agent Sales Tips Here Agent Question Message Line: 1-877-871-9589 (call this number to ask a question to be answered live on the podcast) This podcast was based off an article I wrote that has received a LOT of positive feedback so I’m hoping my breakdown here on the podcast offers additional insight. As always, I apologize for all my “um’s”, “okay’s” and “alrights”. I’ve got to get better at that. If you find this information valuable, click here to leave a 5 star review on iTunes to say “Thanks”. Thank you so much for listening, John The post Sales Advice for New Insurance Agents and Producers appeared first on Insurance Marketing Blog.

33mins

27 May 2014

Rank #1

Podcast cover

18 Processes To Make Your Insurance Agency Successful

In this 19th episode of Insurance Marketing with John Carroll, I share 18 processes to make your agency more efficient and successful. Click Here to Subscribe via iTunes Listen to this episode to find out: Why establishing processes in your agency can make the difference between succeeding and failing. What factors should be considered for developing a sales process. What should be included in your referral process? An alternative description of your policy review process that can get more clients engaged. How additional touches with prospects can improve your re-quote process. Why your renewal process should place priority on certain clients and customers. The process that, if established in your agency, can prevent you from facing a prospect. Questions to ask about your current telemarketing process. Endorsement and billing customer service process considerations. How processes reduce stress and improve your producers’ abilities to customize their sales approach more easily. Right Click Here to Download the MP3 Resources mentioned in this podcast include: Article featuring all the different agency processes mentioned in this episode If you got an idea or two you can use from this podcast and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review I give my daughters both a big hug. Outside of those times I don’t ever hug them so… Hope this helps, John The post 18 Processes To Make Your Insurance Agency Successful appeared first on Insurance Marketing Blog.

23mins

3 Feb 2015

Rank #2

Similar Podcasts

Podcast cover

Sell Value Instead of Price: 14 Actionable Steps for Insurance Agents

In this episode of Insurance Marketing with John Carroll I discuss 14 actionable ways to adjust your sales conversations to sell value instead of price. Click Here to Subscribe via iTunes Listen to this episode to find out: The simple question that forces prospects to explain to you (and to themselves) why they usually buy on value instead of price. The question that forces prospects to think about the value of having good claims experiences. The discreet way to get prospects thinking ahead about the value of working with a local agent after the sale. How educating clients and prospects brings your value to the forefront of the conversation. How to make the client understand you’re an expert about saving them money. Ways to bring your experience into the conversation in a way that emphasizes it’s value. How to show clients a key value difference between buying from a local agent and a call center How to discuss the value of your experience even when you have none. Why you need to explain that having an agent helps you save money. How to bring up the value of your own licenses and continuing education. The follow-up question to ask during claim experience conversations that drives home your value. How to get your client’s thinking about the potential costs of NOT buying from you. How to identify the most important benefits to every individual prospect. Why discussing every feature and benefit of a policy is a mistake and how to avoid it. How making it easy for clients to get discounts brings value to the table. Right Click Here to Download the MP3 Resources mentioned in this podcast include: Article about how to talk about discounts more. Read the 14 Actionabl Tips for Selling Value Over Price Here If you find this info helpful and would like to say thanks, click here to leave a 5 star review on iTunes. Every 5 star review makes me stand up on my desk and do the chuffle shuffle! Thanks for joining me, John The post Sell Value Instead of Price: 14 Actionable Steps for Insurance Agents appeared first on Insurance Marketing Blog.

27mins

11 Nov 2014

Rank #3

Podcast cover

How to Get More Facebook Fans For Your Agency – Part 1

In this first of a two part episode of Insurance Marketing, John Carroll shares  the secrets to getting hundreds of followers to your agency’s Facebook page! Click Here to Subscribe via iTunes Listen to this episode to find out: What’s the first thing to determine BEFORE trying to grow your Facebook fans. What is the most pathetic way to ask for Facebook followers and how to avoid it. What are the 4 key elements to having a professional looking agency page. How to get a link to your agency’s Facebook page on the top of your personal Facebook profile all the time. The best way to link to your Facebook page in your email signature. How business cards can help you build fans. Why most agents are unsuccessful the first time they setup Facebook ads. How to invite your email contacts and your personal Facebook friends to like your agency’s Facebook page. How to send individual private invites to your Facebook connections to invite them to follow your Facebook page. Right Click Here to Download the MP3 Resources mentioned in this podcast include: Article featuring 28 different ways to get more Facebook fans Use Fiverr for Facebook cover photos. Pic Monkey website for photo editing Information about setting up a Facebook like box on your website. How to follow and like other local business Facebook pages as your agency. If you got an actionable tip or two from this podcast and aren’t afraid to show your appreciation, click here to leave a 5 star review on iTunes. Every time I get a 5 star review I play Livin’ La Vida Loca as loud as my computer speakers can go and I dance around my office. Hope this helps you, John The post How to Get More Facebook Fans For Your Agency – Part 1 appeared first on Insurance Marketing Blog.

25mins

2 Sep 2014

Rank #4

Most Popular Podcasts

Podcast cover

Hiring Producers – 25 Tips to Hire Top Insurance Salespeople

In this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency. Click Here to Subscribe via iTunes Listen to this episode to find out: The two biggest reasons experienced producers are less attractive to hire for your agency. The job applicants you absolutely must avoid at all costs.  Who’s really better at sales? Extroverts or introverts? How to do a simple and free background check on social media. Why you absolutely MUST test your applicants’ computer skills before hiring anyone and exactly how to do it. Why limiting your candidate pool only to people with an insurance license is a mistake. 6 reasons why a local employee is better than someone who lives far away. How to extend your job interviews by 6 months. The most revealing question to ask applicants during a job interview. Why you should only hire people who are making a career advancement by coming into your agency. What to avoid when asking friends if they know anyone to work in your agency. Why the best candidates to sell insurance in your agency are not selling insurance right now. Right Click Here to Download the MP3 Resources mentioned in this podcast: Article listing these 25 hiring tips with even more insight Scientific proof for the sales ability of ambiverts Here’s the website where I got my insurance licenses online Free job listings on craigslist LinkedIn I hope this show gives you an idea or two that’ll help bring in the best talent to your agency. If you want to let me know how you feel about this podcast, click here to leave a 5 star review on iTunes. Every time I see a new 5 star review in there, I sneak into my neighbor’s backyard and do 100 backflips on his trampoline. Don’t worry, he has great homeowner’s insurance. Hope this helps, John The post Hiring Producers – 25 Tips to Hire Top Insurance Salespeople appeared first on Insurance Marketing Blog.

34mins

10 Feb 2015

Rank #5

Podcast cover

Internet Lead Mistakes Insurance Agents Make & How to Avoid Them

In this 5th episode of Insurance Marketing with John Carroll I explain the 15 biggest mistakes insurance agents and producers make while working internet leads. Click Here to Subscribe via iTunes Listen to this episode to find out: Where internet leads come from. What makes a lead 100X less valuable. Why leads from one company seem better than another. The best way to allocate leads within your agency. How to get the maximum value from every lead. The most common false objections internet leads give. And the content marketing mistake I made with this podcast. Right Click Here to Download the MP3 Resources mentioned in this podcast include: Lead Response Time Study (MIT) How to Make Your Quotes Stand Out Article How to Get Phone Calls Returned Article Recommended Vendor: NetQuote Recommended Vendor: AgentInsider Recommended Vendor: InsureMe Read the 15 Lead Handling Mistakes Here Agent Question Message Line: 1-877-871-9589 (call this number to ask a question to be answered live on the podcast) This is the first podcast episode in nearly 9 months but I promise it won’t be another 9 before I do another one. During the episode I’ll explain why it took me 9 months to create this episode and the business lesson I learned because of it. If you find this information valuable, click here to leave a 5 star review on iTunes to say “Thanks”. Thank you so much for listening, John The post Internet Lead Mistakes Insurance Agents Make & How to Avoid Them appeared first on Insurance Marketing Blog.

40mins

21 May 2014

Rank #6

Podcast cover

9 Sales Tips From a Former Insurance Claim Adjuster

In this 20th episode of Insurance Marketing with John Carroll, I share 9 important lessons that I learned long ago during my days as a claim adjuster that can translate to the world of insurance sales. Click Here to Subscribe via iTunes Listen to this episode to find out: Why convincing yourself you have the best product to offer is the first step to sales. How to leverage local knowledge and experience to connect with prospects. When and why it’s important to keep notes about personal information your clients share with you. How to set traps for the competition. How to use people’s need for an apology when things go wrong to diffuse their emotional connection to the situation. How simple adjustments to your tone of voice can help you connect with your prospects and clients. Why you should swallow the frog first thing in the morning. Right Click Here to Download the MP3 I hope you found some insight from this podcast. If you’d like to say thanks, click here to leave a 5 star review on iTunes. With each new 5 star review, I go to the grocery store and run through the aisles giving everyone high fives. Hope this helps, John The post 9 Sales Tips From a Former Insurance Claim Adjuster appeared first on Insurance Marketing Blog.

25mins

15 Jul 2014

Rank #7

Podcast cover

Get More Referrals In Your Insurance Agency – Part 1 of 2

In this episode of Insurance Marketing with John Carroll shares 9 actionable tactics you can use to get more referrals in your insurance agency. Click Here to Subscribe via iTunes Listen to this episode to find out: The attitude shift you need to make in order to boost referrals. The hidden value of creating a formal referral reward program. The tip with your client’s cell phones to increase referrals. How to practice and perfect your referral conversations. How to remove the perceived risk in the eyes of your referring clients. Why limiting the pool of potential referrals actually increases the number of referrals you’ll receive. The psychologically-proven perfect time to ask for a referral. Right Click Here to Download the MP3 Resources mentioned in this podcast include: . Duct Tape Marketing Podcast with John Jantsch How to create a QR Code with your contact information. Another trick to get into your clients’ cell phones. If you find this info helpful and would like show your appeciation, click here to leave a 5 star review on iTunes. Every time I get another 5 star review I buy my daughters both a big ice cream sundae. You wouldn’t deprive a 2 and 4 year old of an ice cream sundae, would you? Have a great week, John The post Get More Referrals In Your Insurance Agency – Part 1 of 2 appeared first on Insurance Marketing Blog.

23mins

1 Jul 2014

Rank #8

Podcast cover

34 Customer Loyalty Strategies for Insurance Agents – Part 2

In this podcast episode of Insurance Marketing I share 17 more actionable ways to boost your agency’s client loyalty and customer retention. This is the second of 2 podcasts about the subject. In this episode I’m discussing the second 17 and in the prior episode I discussed 17 other ideas. Click Here to Subscribe via iTunes Listen to this episode to find out: Why it should never be a slow month in your agency. The secret to following up with your customers about their claims without getting yourself in trouble. Why measuring the lifetime value of clients can improve retention. Why blaming yourself for problems instead of blaming others  improves customer satisfaction. Even when it’s not your fault! The best times to follow up with brand new clients. How to reward your employees for retention in a way that everyone is involved but the responsibility isn’t spread too thin. How customer surveys improve loyalty even if you don’t listen to anything your customers say! Another reason selling on price will burn you in the end. And much much more! Right Click Here to Download the MP3 Resources mentioned in this podcast include: Article about how to talk about discounts more. Read the 34 Sales Language Tips for Insurance Agents Here. If you find this info helpful and would like to say thanks, click here to leave a 5 star review on iTunes. Every 5 star review makes me smile and scream out loud with excitement! Thanks for joining me, John The post 34 Customer Loyalty Strategies for Insurance Agents – Part 2 appeared first on Insurance Marketing Blog.

27mins

24 Jun 2014

Rank #9

Podcast cover

Online Reviews: Why They’re Important and 10 Tips to Get More

In this episode of Insurance Marketing with John Carroll I explain why positive online reviews are so important for your insurance agency and I provide 10 tips for obtaining them. Click Here to Subscribe via iTunes Listen to this episode to find out: How to protect your agency from negative reviews. 2 Tactics to avoid getting on the Google and Yelp “naughty list”. What is the best website to get online reviews. The simple ice-breaking question to ask clients for a review. John’s secret tip for setting up your website to prevent unhappy clients from giving bad reviews. How to identify the best customers to get reviews from. The one exception to writing fake reviews and how to do it. And MUCH MUCH MORE!!! Right Click Here to Download the MP3 Click Here to Download the Podcast App for your iPhone Click Here to Download the Podcast App for your Blackberry Resources mentioned in this podcast include: Google Local Business Reviews Yelp Business Reviews Yahoo Business Reviews Yellowpages.com Seth Godin Quote About Being Judged Agent Question Message Line: 1-877-871-9589 (call this number to ask a question to be answered live on the podcast) After you have listened to this podcast I hope you’ll understand how important a proactive approach to your online reviews is.  Not just to protect your agency’s reputation but also to get more leads. If you find this information valuable and you think it’ll help you be more successful, Please click here to leave a 5 star review on iTunes to say “Thanks”. I like getting 5-star reviews too Thank you so much, John The post Online Reviews: Why They’re Important and 10 Tips to Get More appeared first on Insurance Marketing Blog.

24mins

29 Apr 2014

Rank #10