002: What is Inbound Marketing and How Does it Compare to Other Forms of Marketing?
Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing. What you will learn in today's episode: The history of marketing and how it has shifted What inbound marketing is How inbound marketing compares to other forms of marketing The 4 phases of the inbound marketing methodology The 3 steps in the buyers journey What a buyer persona is and why you should be using it Find us on the web at InboundMarketingToday.com.
15 Apr 2016
001: Introducing the Inbound Marketing Today Podcast
Welcome to Inbound Marketing Today, the podcast devoted to helping today’s digital executives use inbound marketing to grow their business! In this episode, I discuss who this podcast is for and what you can expect from future episodes. Find us on the web at InboundMarketingToday.com.
6 Apr 2016
023: 6 Effective Time Management Strategies for Social Media Marketing
Welcome to Episode 23 of the Inbound Marketing Today podcast. In this episode, we discuss ways to maximize your time when it comes to marketing with social media. What you’ll learn in today’s episode: Ways to make better use of your time when it comes to social media marketing Importance of narrowing down your social media sites you are using Why you should be using social media scheduling tools Importance of setting aside time each day for social media Value of delegation Visit us on the web at www.InboundMarketingToday.com.
7 Sep 2016
003: 4 Key Elements of a Marketing-Optimized Website
Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it's important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign. What you'll learn in today's episode: Four elements that make a website successful Why you should hire a professional web designer Why you should be blogging What lead magnets are and why you should be using them Information about Google Analytics and why it's so important Find us on the web at InboundMarketingToday.com.
15 Apr 2016
Most Popular Podcasts
051: Tips to Improve Your Site's Conversion Rate with Chris Dayley
Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode: What a split test is and why you should be doing it Questions you should be asking when looking at conversion rates Tips for using landing pages What an evergreen blog post is and when you should use them What heat mapping is and why you should be using it The right questions to be asking Different A/B testing tools you can use Visit our website at www.InboundMarketingToday.com.
22 Mar 2017
043: 10 Key Questions to Ask When Designing a Website
Welcome to Episode 43 of the Inbound Marketing Today podcast. We will be discussing 10 key questions to ask when designing a website. What you’ll learn in today’s episode: What you should be asking when designing a website Why you need to have a clear offer on your website Importance of defining your target market Why you should know who your top 3 competitors are How adding associations and award on your website can show your credibility Importance of including information about the people Visit our website at www.InboundMarketingToday.com.
26 Jan 2017
046: 5 Common Marketing Automation Mistakes and How To Fix Them
Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them. What you’ll learn in today’s episode: Common marketing automation mistakes you may be making and how to fix them Marketing automation statistics Consequences of making these mistakes Importance of an inbound marketing automation strategy Why you shouldn't purchase an email list Why you need to segment your email list Difference between selling and nurturing Importance of aligning your sales and marketing teams Visit our website at www.InboundMarketingToday.com.
15 Feb 2017
010: 8 Quick Tips to Help You Get The Most Out of Google Ad Words
Welcome to Episode 10 of the Inbound Marketing Today Podcast. In today’s episode we discuss Google Adwords, specifically 8 quick tips to help you get the most out of your Google Adwords. What you’ll learn in today’s episode: What PPC advertising is Benefits of a well planned Google Ad Words campaign Why you need to use the right keywords in your campaign Why you should be analyzing you competitors campaigns What broad match and exact word keywords are Check us out on the web at www.InboundMarketingToday.com.
8 Jun 2016
050: How Alex Berman Generated over $50 Million in Leads
Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode: The process that Alex Berman uses at his company, Experiment 27 How and where to find leads Tips for sending automated emails What a break-up email is and why it works Different content marketing tactics Experiment 27 uses Cold calling and cold email strategies Visit our website at www.InboundMarketingToday.com.
16 Mar 2017
034: 7 Tips to Maximize Your Marketing Funnel
Welcome to Episode 34 of the Inbound Marketing Today podcast. Today we will discuss 7 Tips to Maximize Your Marketing Funnel. What you’ll learn in today’s episode: What a marketing funnel is and why you should be using one Importance of consistent branding What a customer journey map is How you can use content as a funnel Examples content you can use for your marketing funnel Why you should be using paid & unpaid ads Why you need a CRM tool in place Visit us online at www.InboundMarketingToday.com.
23 Nov 2016