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Driving the Business: Beauty Brands & Entrepreneurship

Updated 6 days ago

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ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.

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ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.

iTunes Ratings

22 Ratings
Average Ratings
21
0
1
0
0

Great Podcast

By applebottomslim - Sep 13 2019
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This is such a great podcast. Filled with so much vital incandescent content. Learned so much 🙌🏾

Interview with Karonda

By V.sirleaf - Sep 06 2018
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Love this interview. Thanks Anthony.

iTunes Ratings

22 Ratings
Average Ratings
21
0
1
0
0

Great Podcast

By applebottomslim - Sep 13 2019
Read more
This is such a great podcast. Filled with so much vital incandescent content. Learned so much 🙌🏾

Interview with Karonda

By V.sirleaf - Sep 06 2018
Read more
Love this interview. Thanks Anthony.

Best weekly hand curated episodes for learning

Cover image of Driving the Business: Beauty Brands & Entrepreneurship

Driving the Business: Beauty Brands & Entrepreneurship

Latest release on Apr 03, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: Ep 005 - How to Engage a Manufacturer to Get Your Beauty Products Made

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My thoughts on Revlon's new first female CEO, Debra Perelman. I then dive deep and provide the cheat sheet for engaging with a private label or contract manufacturer in the beauty space.  Before a manufacturer can answer the question of "how much does it costs to do business with you," be prepared to answer three key questions around formula, packaging and order quantity. Learn the terminology and know what to expect so you get what you want. Follow me on social media @mSEEDAnthony for more info on how you win in the beauty space.

Jun 01 2018

45mins

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Rank #2: Ep 010 - A Discussion on the Hustle & Grind of Entrepreneurship with Transient Intellect Jason

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Surround yourself with smart, ambitious people. The team that helps me produce this show - the transient intellects - are a talented group of people that truly embody driving the business. While working through a technical challenge my audio engineer, Jason, and I get into a thoughtful conversation about the hustle and grind of entrepreneurship. It get REAL as we both share the experience of our journeys. You. Don't. Want. To. Miss. This.    After you listen to this episode email me and share where you're at in your hustle and grind within entrepreneurship - early on, mid-struggle, reaping the rewards or starting all over.

Sep 06 2018

36mins

Play

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Rank #3: Eps 003 - From Cosmetic Chemist to CEO: The Journey Towards Launching mSEED group

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Our first podcast could be no one else other than my business partner, Erica Douglas. On this episode we talk about Erica's journey from cosmetic chemist to CEO of mSEED group. We dive deep into how the idea for the company's unique business model, as both a contract manufacturer and marketing agency, came as rejection from a grad school project. Hear details on how Erica found her co-partner (me) and the path that led to her quitting her job to pursue her passion.  This is a great episode for those that may be sitting on the fence about taking the next step in their own entrepreneurial journey.

May 07 2018

49mins

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Rank #4: Ep 012: Your Guide to Executing Trade Shows

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19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE giving away free samples at trade shows. Hear why. Finally I lay out your email marketing strategy and how you can win the long game with a little pre-planning and prompt execution. 

May 10 2019

48mins

Play

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Rank #5: Eps 004: Gerilyn Hayes - NaturallyCurly.com Senior Copywriter on Career & How to Engage Media Platforms

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Gerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer.    Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple industries leading her to beauty and fashion. We talk about how the role of copywriter and content creator translates beyond the written word and moves into other mediums as a necessity to have better communication with consumers.    Gerilyn drops incredible knowledge on how beauty brands can best work with a media platform's followers/community is through relationship building! She explains how this is done. The role of influencers and micro-influencers is also touched.    Gerilyn's book recommendation - Confessions of an Advertising Man by David Ogilvy   Find Gerilyn on Instagram and Twitter @GerilynHayes. Follow Naturally Curly on Instagram, Facebook & Twitter @NaturallyCurly   Website - www.anthonystandifer.com  Send questions or comments or feedback to me at info@anthonystandifer.com   Follow me on social media - Facebook, Instagram & Twitter @mSEEDAnthony. LinkedIn @Anthony Standifer

May 18 2018

42mins

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Rank #6: Ep 006 - Industry Shows & Why Every Entrepreneur MUST Have a Tribe of Advisers

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Today's episode is more of a rant that the typical structure of other episodes.  I tackle upcoming industry shows you should attend and why. Then I deep dive into why EVERY entrepreneur should have a tribe of advisers and how you can build yours without having  Oprah on speed dial. Get ready because this episode could be a game changer for you.

Jun 07 2018

39mins

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Rank #7: Ep 013 - Interview with Pekela Riley: Celebrity Hair Stylist & Ulta Beauty Pro Team Member

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Get ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry. 

We get insight into the curvy road that's led to her success and how hard work combined with humility have been her secret weapon. Hearing the strategy she took from turning her salon Salon Pk from a booth rent environment to a commission based salon where stylist make 6 figures is MIND BLOWING and worth your attention. Pekela also shares how she has landed a celebrity clientele of people like Gabrielle Union, Regina King & ISSA RAE into her hands with her signature styling.

Her book recommendation is Unfuck Yourself: Get Out of Your Head and Into Your Life by Gary John Bishop. Follow Pekela on Instagram @PekelaRiley and her salon @SalonPK.

May 24 2019

1hr 21mins

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Rank #8: Ep 008 - Instagram's IGTV & How Email Marketing Can Change Your Beauty Business

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I'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email marketing is your best, low cost tool for new customer acquisition and customer retention. We cover the 4 best email marketing platforms I recommend along with the do's and don'ts of content. Insight: I misspelled the word Klaviyo during the recording....too many gin & ginger ales.  Make sure you're ready to take notes...enjoy!

Jul 16 2018

37mins

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Rank #9: Ep 014 - Nugget: Nobody's Coming to Save You

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This is a new episode formatting I'm trying out.  Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that there is no easy way out, no cheat sheet and no savior that's ever coming to "save" me. It’s a hard pill to swallow but there is complete magic in embracing this truth. Hope you enjoy.

Jun 20 2019

21mins

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Rank #10: Ep 009 - Facing Disappointing Nos & Cosmoprof 2018 Review

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After watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved!   Next up, I share my review on Cosmprof 2018 in Las Vegas and how beauty brand owners (small and large) can best navigate such a large show with 36,000+ attendees, 1200 booths over 3 days. How to make a plan in advance of attending the show so you get maximum results. How to leverage the education offered at the show. How to get invaluable show hacks from exhibitors at the show that are your current or future competition. And why you can't let your "feelings" get in the way of that dreaded word "networking". There are some good show hack in this one. So get ready for this short but good one.   You can always follow me on Instagram and Facebook @mSEEDAnthony or LinkedIn at Anthony Standifer. Questions? Email me at info@anthonystandifer.com.

Aug 21 2018

36mins

Play