Advice for turf professionals from Dr. Frank Rossi, Cornell University Turfgrass Program
Rank #1: Urban landscape leaf clean-up.
Dynamics to consider when choosing how to handle leaf drop on urban landscapes. Cornell Turfgrass Clippings Podcast uploaded 3/7/2017
Rank #2: Spring Green-up.
Reviewing differences in spring green-up by turfgrass varieties. Cornell Turfgrass Clippings Podcast uploaded 3/7/2017
Weekly summary of timely turf topics for the Northeast from experts around the region. The latest weather and how it affects your management of diseases, insects and fertility, timely tips and more.
Rank #1: Winter damage, lawn weeds.
Week 3: Turf Talk Podcast for April 23, 2018. Winter damage, lawn weeds
Rank #2: Turf guy Frank Rossi chats disease issues with Rich Buckley, director of the Plant Diagnostic Laboratory at Rutgers University..
Week 14: Turf Talk Podcast for July 18, 2018. Turf guy Frank Rossi chats disease issues with Rich Buckley, director of the Plant Diagnostic Laboratory at Rutgers University.
Regular installments of the latest business information, management best practices and technical updates from market-leading manufacturers.
Rank #1: Turnaround Tour podcast: Pratt's Lawn Care & Landscapes.
The Harvesters give their thoughts on opening a nursery, and how to handle hiring in a unique situation.
Rank #2: Turnaround Tour podcast: Brunner's Lawn and Services.
Gary Hardy is learning to slow down and delegate, and it’s helping Brunner’s grow.
TurfNet personalities Frank Rossi, Dave Wilber, Randy Wilson, John Reitman, Jon Kiger and Peter McCormick interview a variety of turfies on a multitude of subjects... or just pontificate upon occasion.
Rank #1: Frankly Speaking with David Huff: The Superintendents' Arms Race with Poa annua.
In this episode we are Frankly Speaking with David Huff, Professor of Turfgrass Genetics at Penn State University and the foremost authority today on the genetics, breeding potential and management of Poa annua as a greens-type turf.Dave published an excellent article in the May/June 2015 issue of Greenmaster (the official publication of thr Canadian Golf Course Supts.) on managing annual bluegrass with ecology and evolution in mind. Professor Huff outlined a mindset to managing Poa annua that may lead to more sustainable approaches to golf turf management.
Rank #2: Frankly Speaking: Resistance Radio, Summer Edition.
In this episode of Frankly Speaking -- Resistance Radio, Summer Edition -- Frank Rossi of Cornell University relates New England sports to turf management with entomologist Dr. Ben McGraw of Penn State University and weed scientist Dr Jim Brosnan of the University of Tennessee.Topics include data-driven precision weed management, synchronicity of adult pest populations, fraise mowing for weed management via seed bank reduction, and the effect of insect control methods on pollinators.Smart talk from leading thinkers, only on Frankly Speaking on TurfNet Radio. Presented by DryJect.
The online marketing agency for lawn care & landscaping business owners who want to market... SMARTER.
Rank #1: Facebook Marketing For Lawn Care Businesses Tip 1.
I assume everybody who watches my videos and follows my Facebook page, I assume your goal is to get off the truck, if you’re not already off the truck, and grow your business to 5000 customers to a multi-million dollar business. I assume that’s what everybody’s goal is. If that’s your goal, we need to think carefully about what our marketing strategies are, whether it’s STO, whether it’s e-mail marketing, whether it’s Facebook. We always have a goal that we’re trying to accomplish.Facebook Marketing For Lawn Care Businesses – Tip 1 – Good morning, everyone. Andrew here, and it is bright and early on a Saturday morning, so of course, I am up at my office, catching up on e-mails, business, Facebook messages, all that good stuff. I decided I need to share a quick couple tips with you. The first tip is always turn on your microphone when you are recording a video. Not everybody can read lips. The second tip is in regards to Facebook. In regards to Facebook, one or two things happen every day, every other day on our page. The first scenario is a lawn care business owner will send me a private message and say, “Hi. I like your Lawn Care Marketing Expert page. Will you ‘like’ my lawn care business page.” I’ll sign, “Good. Thank you for liking our page.” The other occurrence is that a lawn care business owner will come onto our wall, onto our timeline, and post a link to their lawn care web site, publicly for everybody to see or a link to their Facebook page publicly for everyone to see. This happens so frequently that I think it needs to be addressed, because it shows me that you might not have a clear idea of what the goal of Facebook marketing is and exactly how you’re going to be advertising on Facebook in the future. I assume everybody who watches my videos and follows my Facebook page, I assume your goal is to get off the truck, if you’re not already off the truck, and grow your business to 5000 customers to a multi-million dollar business. I assume that’s what everybody’s goal is. If that’s your goal, we need to think carefully about what our marketing strategies are, whether it’s STO, whether it’s e-mail marketing, whether it’s Facebook. We always have a goal that we’re trying to accomplish. Let’s approach Facebook strategy from that perspective. The goal of Facebook marketing, the Facebook strategy … The goal is not to get 10,000 “Likes”. We don’t care about the number of “Likes”. We want qualified buyers. We want customers. We want existing customers and we want potential customers. We want prospects to “Like” our page. Everybody else may cost us money in the future. The Facebook advertising platform is a little bit different than AdWords, in that if you have a ton of likes from people who aren’t ever going to be your customers it’s going to cost you money to advertise to them, because you’re going to be paying to have your post displayed to them. They’re not going to see all your posts or you’re going to be paying to target people, to display ads to people who “Liked” your page. If you have a page with 10,000 “Likes”, and 9552 of those people are never going to be customers, you’re going to be wasting advertising dollars on advertising to non-customers. This is a really common mistake, and it’s because most people don’t understand about how the Facebook system works, but it’s something you need to be aware of. When you approach your marketing, you need to look at the big picture, look at what the end-goal is and what you’re trying to accomplish. The end goal in Facebook marketing is not “Likes”. I don’t care how many “Likes” my page has. I care about how qualified are the people who “Like” my page to be a customer or are they already customers. That’s what I care about. I don’t care about “Likes”. That’s just a number. I want qualified buyers to follow my page, to “Like” my page, and that’s the way you need to approach your Facebook page as well. Second, in regards to promoting your web site or your Facebook page on somebody else’s business page, unless you have a relationship with that business, the majority of businesses are really going to frown on your promoting your business on their Facebook page. They spend a lot of time. They invest a lot of money in their social media strategy, so unless you have a relationship with them, you are just spamming their page. We don’t spam. We’re professionals. We’re trying to grow really big successful lawn care and landscaping businesses. Spam is not a strategy that we employ, so I really encourage you to think about what your end goals are and how you can accomplish them and think it through. If the concern is you have a Facebook page and you only have a few “Likes”, and everybody starts somewhere. There’s nothing wrong with that. Let’s say you have a Facebook page with 20 likes. The strategy that you should employ to increase those “Likes” is not to go out and ask random people to like your page. The strategy would be to do two things right off the bat. E-mail all of your customers. Tell them you have a Facebook page. Tell them why they should like your Facebook page, and include a Quick Link to your Facebook page in that e-mail. Next, on Facebook, go on and invite all your friends and family, who reside in your service areas, to “Like” your Facebook page. Who knows? Many of your friends that you don’t talk to or haven’t talked to in a while might not know that you started a lawn care company, so you might very well get some customers just by doing that, by inviting them to your new page. Those are my quick tips. I hope that you implement them, and I’ve got a new one coming next week. Good luck to you. Take care. Facebook Twitter LinkedIn
Rank #2: How to Get Commercial Lawn Accounts.
Every residential lawn care company seems to have the dream to land big commercial contracts and I get asked about this all the time. They want to know how to get commercial lawn accounts. Can I just put up a website and get calls? Will search engine optimization, pay per click advertising and online marketing in general help me get commercial landscaping accounts? Yes, absolutely… but… the commercial market works a bit differently. There are less commercial properties than residential properties in the market place so the number of commercial leads you will generate online will be less. Most commercial lawn accounts are given to lawn care companies that approach the property managers and HOAs.This is How To Get Commercial Lawn AccountsSo if you want commercial landscaping accounts to be a significant part of your business you have to approach them. Some will approach you… but most are already being approached by your competitors so they don’t need to seek you out. That means you have to go to them. And that means networking and building relationships.So in order to go to them you have to discover where the property managers hang out. What groups are they apart of? What networking events do they attend? BNI, chamber of commerce? Who do you know at the HOAs? Is there someone that can introduce you? Who do you know that can introduce you. You may also want to research custom home builders and track home companies. You have to discover who controls the property. Who the decision maker is, build a relationship. “Shmoooze” And approach them to bid. All of this means leg work. Knocking on doors, asking questions, making your company known and putting your bids in.So, if you’re a small lawn care company your probably not going to be able to hire a professional green industry salesman. So that means the selling falls on your shoulders. A lot of guys don’t like to hear this… they want to sit back and wait for commercial accounts to beat down their door. It doesn’t work like that. You are going to have to do leg work and you will be the man selling and creating the bids. In fact, I would recommend you do this yourself before you even consider hiring a salesperson. The better you understand and become skilled at selling the better you will be at managing a sales team, should you decide to add one. Many of the largest commercial landscaping companies you have heard of, started with the owner knocking on property managers doors and doing the selling. Getting their bid in.In fact, the most successful commercial landscaper I know is a true shoomzer. He has a natural gift to talk to and instantly connect with anyone. And that is a huge huge benefit when a salesperson has that ability. You like this guy the minute you meet him. He went on to sell his commercial biz for 25 million. Doing all the selling himself. Honestly, that is a skill and natural gift that I would like to have myself. Some people are just born to talk… I wish I was one of ’em. So… Can you do it? Absolutely. But if you’re an introvert if you don’t like knocking on doors or are shy talking to your customers, you are going to have to grow a pair real quick and get over that junk. Getting past that fear is the secret of how to get commercial lawn accounts. So get in there and open those doors to commercial maintenance accounts. I know you can do it!Incoming search terms:how to get commercial contracts lawncare landscapinghow to get commercial mowing acountshow to get corporate accounts lawn carehow to get landscaping contractsFacebook Twitter LinkedIn
Learn how to start and market a successful small lawn care business.
Rank #1: 056 – Tips for quoting residential lawns.
In this episode I discuss some tips you can use when quoting residential lawn mowing. I also go over some of the things you should look out for while preparing your estimate. lawncarebusinesssuccess.com lawncarebusinesssuccess.com/audible lawncarebusinesssuccess.com/hostupon lawncarebusinesssuccess.com/amazon lawncarebusinesssuccess.com/lawnprosoftware lawncarebusinesssuccess.com/coaching lawncarebusinesssuccess.com/websites Music used in advertisement background: http://www.bensound.com/royalty-free-music
Rank #2: 002 – Building a Brand.
In this episode I discuss the importance of building a recognizable and reputable brand for your lawn care business.
Learn how to start a successful lawn care and landscaping business!LandscapeBusinessCourse.comThese podcast episodes are short, digestible, actionable tips to get your business off the ground and become successful. The show includes interviews with landscapers and course members that are looking to grow their business. Mike Andes gives LIVE advice and consulting to REAL business owners. Get tips on how to advertise your business, hire the right employees, and scale your company!Mike Andes is the host of the show. In three years he took Augusta Lawn Care from 0 to $100K/month in revenue... This course is about HOW he did... step-by-step. Mike is also an author (Millennial Millionaire) and host of the Business Bootcamp Podcast (businessbootcamppodcast.com)
Rank #1: How To Get Commercial Work.
Everyday I get asked how to get new commercial jobs. The answer is always "get to know the property managers." Here are two ways to get your foot in the door with the property managers: 1.) Face to face networking 2.) Blind estimates Go to LandscapeBusinessCourse.com and become a member today! Join the Facebook Group and ask your question by following this link: https://www.facebook.com/groups/2223196791284436/
Rank #2: 4 Efficiencies You MUST Have for the Spring Rush.
Conference Recording: https://landscapebusinesscourse.lpages.co/recorded/ The Spring rush is just around the corner! You will get swamped with calls, leads, and new business. The question is: ARE YOU READY? DO you have the systems in place to CAPITALIZE on the Spring rush and grow your business to the next level? Here are 4 ways to make sure you are ready to take advantage of the next few months. Go to LandscapeBusinessCourse.com and become a member today! Join the Facebook Group and ask your question by following this link: https://www.facebook.com/groups/2223196791284436/