Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at <a href="https://grow.kickofflabs.com/boss" rel="nofollow" target="_blank">https://grow.kickofflabs.com/boss</a>.

Contest Marketing Trends for 2023 & a Mic Giveaway

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.

KickoffLabs Most Asked Contest Questions VS ChatGPT

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day. 

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day.

Grow With Confidence- Advice From Launch and Scale

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.

Product Testing, Building a Community, and Growing Socials Through a Waitlist With Maven Pet 

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.

Preparing for Holiday Contests- Easy Ideas to Get You Started

It doesn't have to be expensive.You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you.Give a complete gift or experience.It is often best to offer a complete experience for your grand prize instead of a discount or an item that requires add-ons. For example, a boutique offering a gift card for the standard price of a complete outfit or VIP tickets to a festival that includes any add-on fees there may be.Create a BudgetStick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low-budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product.Have a friend win too.Encouraging referrals can look like offering "if you win, they also win" items and experiences. This can be a couple's Valentine's Day-themed dinner package, a day at the spa for the winner and their friend, or even work for a service like lawn care- one wins a freshly mowed lawn- they both do.ExclusivityWhen it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one-of-a-kind product style for your winner for extra bragging rights.

It doesn't have to be expensive. You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you. Give a complete gift or experience. It is often best to offer a complete experience for your grand prize instead of a discount or an item that requires add-ons. For example, a boutique offering a gift card for the standard price of a complete outfit or VIP tickets to a festival that includes any add-on fees there may be. Create a Budget Stick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low-budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product. Have a friend win too. Encouraging referrals can look like offering "if you win, they also win" items and experiences. This can be a couple's Valentine's Day-themed dinner package, a day at the spa for the winner and their friend, or even work for a service like lawn care- one wins a freshly mowed lawn- they both do. Exclusivity When it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one-of-a-kind product style for your winner for extra bragging rights.

How to Choose the Best Giveaway Prizes for Your Goals and Budget

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement. 

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.

How Share to Click used a Milestone Rewards Waitlist for a New Product Launch With Limited Spend

Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit. 

Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit.

How to use a waitlist to drive audience growth for your beta launch

Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.

Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.

How to Choose the Right Giveaway for Your Goals

All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!

All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!

Running a Successful Pre-Launch Subscription Box (and resources to succeed!)

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes. 

Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes.

Running a Successful Giveaway in a Highly Regulated Industry 

Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers. 

Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers.

How Social Bamboo uses KickoffLabs to Help Businesses Grow 

Find out how Grizzly.fi kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.

Find out how <a href="http://Grizzly.fi" rel="nofollow" target="_blank">Grizzly.fi</a> kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.

How Grizzly Gained 50k+ Leads With a Giveaway by Keeping it Simple

Josh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: https://kickofflabs.com/podcast/our-final-contest-results-and-advice

Josh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: <a href="https://kickofflabs.com/podcast/our-final-contest-results-and-advice" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/our-final-contest-results-and-advice</a>

Our Boss Marketing Contest Results and Advice

https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet

<a href="https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet</a>

Learn How to Use Smart Marketing and Client Relationships to Create Your Best Contest Yet

For the quick guide and an example of how we applied it to our own contest check out the post here: https://kickofflabs.com/blog/4-day-simple-giveaway-checklist

For the quick guide and an example of how we applied it to our own contest check out the post here: <a href="https://kickofflabs.com/blog/4-day-simple-giveaway-checklist" rel="nofollow" target="_blank">https://kickofflabs.com/blog/4-day-simple-giveaway-checklist</a>

Quick and Dirty Checklist for Launching a Contest

For pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts

For pics of the landing pages used, key takeaways and a fill transcript go to <a href="https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts</a>

How Dappery uses Testing, Lookalike Audiences, and a Waitlist to Promote NFTs

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want

See the full show notes and transcript here: <a href="https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want</a>

How customer feedback can get the leads you want with your marketing campaigns

For images of the waitlist and ads used check out the full show notes here. https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup

For images of the waitlist and ads used check out the full show notes here. <a href="https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup</a>

Build a waitlist, validate your idea, and generate early sales by pitching a webinar!

For the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter

For the full notes check out our post here: <a href="https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter</a>

How Swingly Toys used a waitlist promotion to reach above their $15k Kickstarter goal

KickoffLabs On Growth

For full show notes check out https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages 

For full show notes check out <a href="https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages </a>

How do I improve my conversion rate and get more people sharing my campaign?

Check out the full show notes including all of the emails, landing page templates, and key takeaways here: https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contest

Check out the full show notes including all of the emails, landing page templates, and key takeaways here:  <a href="https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contest" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contest</a>

How Esports One Mobilized a VIP Influencer Program to Crush Their Marketing Goals

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding campaign.Here’s how they did it…Lots of images from the interview can be found here: https://kickofflabs.com/blog/biggest-30-day-crowdfunding-campaign-in-history/

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding campaign.Here’s how they did it…Lots of images from the interview can be found here: <a href="https://kickofflabs.com/blog/biggest-30-day-crowdfunding-campaign-in-history/" rel="nofollow" target="_blank">https://kickofflabs.com/blog/biggest-30-day-crowdfunding-campaign-in-history/</a>

How to Launch the Biggest 30-day Crowdfunding Campaign in History

Confirm by Location - Don't Restrict AccessIf knowing a leads location important for your business then ask in a dropdown with limited choices or confirm with a checkbox.You Set the RulesConsider making the rewards for referrals generous, but limited to the first 10-50 people that earn them.A Winner Every Week?Great idea! Conssider announcing weekly winners to your whole list to keep them engaged and excited.Worried About Qualified Leads?Have enough copy on your page so people understand who your product is for. They will qualify themselves from there.For a complete transcript check out https://kickofflabs.com/podcast/how-do-i-make-sure-all-my-leads-are-qualified-and-tell-their-friends

Confirm by Location - Don't Restrict Access If knowing a leads location important for your business then ask in a dropdown with limited choices or confirm with a checkbox.You Set the Rules Consider making the rewards for referrals generous, but limited to the first 10-50 people that earn them.A Winner Every Week? Great idea! Conssider announcing weekly winners to your whole list to keep them engaged and excited.Worried About Qualified Leads? Have enough copy on your page so people understand who your product is for. They will qualify themselves from there. For a complete transcript check out <a href="https://kickofflabs.com/podcast/how-do-i-make-sure-all-my-leads-are-qualified-and-tell-their-friends" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-do-i-make-sure-all-my-leads-are-qualified-and-tell-their-friends</a>

Qualifying leads, choosing weekly winners, and setting your own rules!

For full show notes including all the images, emails, and landing pages used in their campaign check out https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contestThanks! 

For full show notes including all the images, emails, and landing pages used in their campaign check out <a href="https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contest" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contest</a>Thanks!

How Zenus collected 25,000 leads without ads using KickoffLabs

For full show notes check out https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabs

For full show notes check out <a href="https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabs" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabs</a>

Founder Chat: Launching Shopify Reward Campaigns for KickoffLabs

For detailed notes, landing page screenshots, a full transcript, email copy, and more check out https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company

For detailed notes, landing page screenshots, a full transcript, email copy, and more check out <a href="https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company</a>

How do you launch a new product line at your company?

"I have a couple of questions about running a pre-launch..." "Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?""Is it ok if I do this 3-4 months?""I'm not sure what the right CTA should be? ""What do you think is the best way to get audiences to the landing page?"Get all the answers in this episode and find the full transcript at https://kickofflabs.com/podcast. 

"I have a couple of questions about running a pre-launch..." "Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?""Is it ok if I do this 3-4 months?""I'm not sure what the right CTA should be? ""What do you think is the best way to get audiences to the landing page?"Get all the answers in this episode and find the full transcript at <a href="https://kickofflabs.com/podcast" rel="nofollow" target="_blank">https://kickofflabs.com/podcast</a>.

Length of Prelaunch, User Surveys VS Waitlists, and Driving Traffic Outside of Ads

Full show notes, transcripts, and key takeaways can be found here: https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet

Full show notes, transcripts, and key takeaways can be found here: <a href="https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet</a>

How do you raise $100,000 in one day for a product that doesn't exist yet?

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was taken the day we walked through setting up the first website for their creation. Enjoy and send any feedback to josh@kickofflabs.comFull transcript and key takeaways are available here: https://kickofflabs.com/podcast/how-would-you-teach-a-9-year-old-how-to-position-their-new-product

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was taken the day we walked through setting up the first website for their creation. Enjoy and send any feedback to josh@kickofflabs.comFull transcript and key takeaways are available here: <a href="https://kickofflabs.com/podcast/how-would-you-teach-a-9-year-old-how-to-position-their-new-product" rel="nofollow" target="_blank">https://kickofflabs.com/podcast/how-would-you-teach-a-9-year-old-how-to-position-their-new-product</a>

How would you teach a 9 year old how to position their product?

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