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Episode 3: Marketing Metrics That Matter (To CEOs)
Episode 3: Marketing Metrics That Matter (To CEOs)
When it comes to aligning marketing and business goals, what actually matters to B2B technology CEOs? In Episode 3 of ON... Read more
9 Mar 2019
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Episode 10: From Software-by-Mail to SaaS – The Evolution of Tech Marketing
Episode 10: From Software-by-Mail to SaaS – The Evolution of Tech Marketing
The way we use technology and software has transformed exponentially in the past decade, but so have SaaS marketing stra... Read more
18 Jun 2019
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Episode 8: Marketing Operations – Realists or Pessimists?
Episode 8: Marketing Operations – Realists or Pessimists?
Has technology made marketing activities easier? Faster? Measurable? More possible? Using MarTech to increase relevancy ... Read more
21 May 2019
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37mins
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Episode 9: Learning From the Greats — Including Emotion in B2B Marketing
Episode 9: Learning From the Greats — Including Emotion in B2B Marketing
When attention is currency, how do modern B2B marketers adapt? Will Davis sits down with RagingWire Data Centers Marketi... Read more
4 Jun 2019
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33mins
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Episode 6: The Science of Marketing Ops – Ambiverts and Excellence
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How do you measure marketing operations? Is success measured in revenue? Closed business? Lead gen? In Episode Six, Will... Read more
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