Rank #1: How To Validate A Product Idea Before Going All In (Episode #114)
The LAST thing you want to do is spend a lot of time creating a product that nobody wants. And, quite frankly, even if you have a number of people TELL you it is a great idea... don't listen to them.
... because the ONLY valid test for a product idea is whether people will yank out their wallet and buy it right there on the spot.
In this episode of Coffee Break Blogging, I discuss the PRE-SELL. Selling a product before you even make it. Not only is this a great way to test an offer, but it is also a way for you to generate some revenue (potentially) immediately because you can just create the offer out of thin air.Find out:
- Why an actual order is the only valid product test
- How to create an offer for something which doesn't yet exist
- How you can do this even if you don't have an audience yet
- The minimum number of people to bring to your offer page to consider it a valid test
- How you can use webinars to build leads AND test potential offers at the same time
Sep 09 2015
Rank #2: TBP013: How (And Why) To Use An Editorial Calendar On Your Blog [PODCAST]
One of the biggest things which differentiate a successful content marketer from the usual (broke) blogger is that he/she strategically plans their content in advance.
When you plan your content in advance - even for as much as a quarter ahead of time - it allows you to ensure that your content serves a real purpose and isn't simply there to meet a quota self-imposed.
In the last few posts, I have been talking about planning your blog content in advance. But, today, I wanted to "recap" it in a brand new episode of The Blog Program.
In this episode, I talk about editorial calendars, and why you may want to consider pre-planning your blog content for as much as 3 months in advance. In this show, we talk about multiple reasons why strategic planning of your content is far better than "flying by the seat of your pants" (which is what most bloggers do.). We also go over a 6-step process to brainstorm and develop your editorial calendar.
Sep 18 2013
Rank #3: 6 Hard-Learned Info Product Creation Lessons After 17 Years In the Business (Episode #121)
Hello there! So we're here again in another episode of Coffee Break Blogging!
This episode is going to be fun... and that's because I shed light on some of my big product creation screw-ups over the last 17 years.
What can you learn from my mistakes?
My goal is to save you time and effort by allowing you to see some of my... shall we say, "finer" decisions over the years. ;-)We'll discuss...
- Why the way to make more money with your business is NOT to focus on marketing and conversions
- Why you should literally SCHEDULE time for delivery
- The big mistake I made with my first training product
- Why you shouldn't make a BIG training course
- Why I moved from making big courses to creating "Action Plans" for my members
- How to structure your products so they're actually effective
- My somewhat humorous experiences with NAMING my products... how I screwed it up and what this means for you.
Learn from my mistakes. When I teach this stuff, I do it from a lot of experience. :-)
Oct 03 2015
Rank #4: How Do You Find Good Material To Send Your Email Subscribers? (Episode #81)
There's lots of talk about how to get people onto your email list. But, then what? What do you SEND them? How do you find good material to send to your email subscribers? That is what we are going to be talking about in this episode; Episode 81 of Coffee Break Blogging.
There's no greater tragedy in this business than an email list which isn't being used. So in this episode, I will show you how not to make that mistake and also, we will talk about where to draw material from, to send to your email subscribers - both using your autoresponder and your broadcast emails.You'll learn:
- The important mindset to bear in mind here, especially if you've been blogging for awhile.
- The simple tactic to use right after they subscribe.
- How to cross-promote different lead magnets
- The biggest mistake people make when sending a new lead magnet to their EXISTING subscribers
- How to identify "money posts" to send to your list
See, there's a lot of talk out there, including by yours truly, on how to get people to opt-in to your list. And that is certainly an important topic. I mean, really, your email list is the life boat of your entire business. So it is important to get people onto our list. And a lot of the last many episodes here on Coffee Break Blogging have talked about that in one way, shape or form. The question is, then what?
May 16 2015
Rank #5: List Building Challenge #8 – Opt-in form placement
Today, let’s talk about placement of your opt-in forms. We’ve already talked about running split tests on your opt-in forms. But, one of the things you definitely should be testing is placement of your opt-in forms.
Most blogs have a primary lead magnet placed right in their sidebar. However, the sidebar is usually one of the worst performing locations for your opt-in. Typical conversion rates for this location are like 1%-2%. And frankly, that sucks. Most bloggers put that thing in the sidebar simply because they see everybody else doing it. So, it becomes a case of the blind leading the blind.
Definitely experiment with opt-in form placement. Don’t just fall back on your sidebar because that’s what everybody else does. To grow your list effectively, you can’t just do the bare minimum.
Your action item for today is…
Set up a different form of opt-in placement than you are running right now and test it out.
Nov 06 2018
Rank #6: How To Define Your Reader Avatar (Episode #44)
Marketers often talk about this concept of the avatar, but very often people new to the business are confused by what it is, how to use it, and how to make it up.
In this episode, we discuss the reader avatar and how to actually develop it. Doing so will allow you to create much more effective content as well as products your audience will actually want down the road.
First of all, I want to welcome you into 2015!
This is my first podcast to the year. I almost thought I might not get this thing out on time today. See, I have a Wednesday and Saturday release schedule that I have imposed myself for this podcast, but I actually brought in the New Year with a cold, which kind of suck. :-(
I actually went out in my RV to finish planning out all of my business goals for 2015 and I came down with a cold while I was in there. So I spent a lot of time snouting and all that. I only bring this up because I was really hoarse, I actually didn't know if I was going to sound okay to record this episode. But as it turns out, my voice is fairly normal today. Still coughing a little bit, but I am going to go and get this thing out because once I set a goal; if Wednesdays and Saturdays is my time to get these episodes out, I want to stick to it as much as I can. So that is what we are going to do.
Today, we are going to talk about how to define your Reader Avatar.
Jan 07 2015
Rank #7: Why You Should Be "Pixeling" Your Blog Visitors - Immediately (Episode #89)
All blogs have an inherent inefficiency in how they deal with traffic, and we see it show up in the form of our bounce rate. A certain percentage of people - often upwards of 80% - will visit a single page on your blog and then simply leave. And no matter what things you do to decrease that bounce rate, you can only fight it so much.
Enter the world of retargeting... Retargeting is the absolute easiest way to get started in paid traffic. It is also very cheap and very easy to get a VERY good ROI with it. It also just so happens to short-circuit the entire problem of bounce rate.
By "pixeling" every single person who comes to your blog, you are building what I call your "second list". It is a real asset almost as important as your email list. And in this episode of Coffee Break Blogging, I'll show you exactly how it radically improves the efficiency of your blog as a marketing platform.
You need to act on this information right away. As ad rates increase, it could become cost prohibitive to advertise at all, UNLESS you have a retargeting audience built. So, this episode is very important... and timely.
If you back up one Episode, go back to the previous episode, we did a smackdown between free traffic and paid traffic. We did talk about the benefits of paid traffic and how you really do need to mix it in with your "free" traffic.
Now when it comes to the paid traffic side of things, it just so happens that retargeting is one of the easiest ways to get started with this. It is really cheap and very, very effective. So that is what we are going to be talking about in this episode.
Jun 13 2015
Rank #8: 7 Tips For Growing Your Blog While Having A Full-Time Job (Episode #33)
Hello, there! David Risley here! Welcome to another episode of Coffee Break Blogging! ;-)
With episode 33 of Coffee Break Blogging, we're still working on setting up the framework for moving forward on the 7 Stages of Building an Online Business.
In this one, I talk about how to do all that we're going to talk about... but while holding down a full-time job. Specifically, I'm going to cover 7 specific strategies in order to build leverage. If you have a full-time job, but want to build up your blog-based business on the side, then give this episode a listen.
So in this episode let's talk about my 7 Tips For Growing Your Blog While Having A Full-time Job.
Nov 12 2014
Rank #9: Selling From Your Heels And The Fear Of Selling
The other day, I was reviewing somebody’s front-end offer. The central portion of the landing page for it was a video of him talking. And I noticed something…
He was not portraying any confidence in his offer.
In fact, he was practically apologizing for making it. He started off by saying he wasn’t trying to make a quick buck, saying it wasn’t a scam, etc. I mean, who puts forth a good offer by leading off with the fact that it isn’t a scam?
I call this “selling from your heels”. It is delivering a sales message while leaning back, almost propitiating to your prospect for even making the offer.
What do you do when you're seriously nervous about trying to make a sale?
Nov 12 2018
Rank #10: Free Traffic Versus Paid Traffic. The Smackdown (Episode #88)
Paid traffic. Those two words usually scare the crap out of bloggers because... well... it costs money. However, it is really important that we understand the real differences between free traffic and paid traffic.
In this episode, we directly pit free traffic methods up against paid traffic. I outline several different free traffic methods and how they work, then we compare up against how things work when you use paid traffic.
If you really want to get more traffic to your blog and grow your online business, this will be a VERY important episode for you.
So, welcome back to Coffee Break Blogging! And today we are going to get deeper into the topic of Traffic.
Specifically what we are going to talk about today is free traffic versus paid traffic. And we are going to do a comparison between the two. We are going to call it the "smackdown". Because here is the thing, there are definitely differences between the ways the two types of traffic work. And it is not just because one costs money. So we really do need to look into what is involved with free traffic versus paid traffic. And also, I want to make the point to you that free traffic really isn't free. Okay? Most people don't even consider paid traffic because they just think "Well, that costs money; I therefore do not want to do it!" So they immediately go to the "free" traffic but I want you to understand that it isn't free. And not only that, your results are far from guaranteed.
So let's go and get started...
Jun 10 2015
Rank #11: How To Begin Brainstorming Your Target Market (Episode #36)
Hello! Welcome back to Coffee Break Blogging where we are going to continue on our series to creating and growing a profitable blog-based information business online.
This episode is for those aspiring blog owners who don't come into this with a pretty solid idea already.
Where do you start when you know you want to build a profitable blog-based business, but you don't know which market you want to enter yet? You gotta start somewhere, right?
In this episode, we start off with 4 questions to ask yourself to begin brainstorming possible niche ideas for yourself.
Then we'll move into 4 criteria to use to evaluate your own personal "fit" for each of those ideas.
Lastly, we'll discuss possibly the most important (and psychological) component you MUST look for in a solid niche idea.
Dec 01 2014
Rank #12: List Building Challenge #2 - Content Upgrades
If you’ve not yet read my flagship blog post on The Redwood Strategy, I recommend you do now. It should be very clear that I’m big on the long-term use of a blog post.
I like to build leverage… not a hamster wheel.
In that post, too, you will see a content upgrade.
A content upgrade is simply a lead magnet which is highly specific to a single blog post. As of this writing, that content upgrade is converting at 11.27%.
This is a simple, concrete action you can take to more effectively build your list.
Pick one post. Preferably one already getting some traffic. And make a content upgrade for it.
Oct 25 2018
Rank #13: The One Blog - One List Strategy. Good Idea? (Episode #80)
Well, hello there! Welcome to Episode 80 of Coffee Break Blogging.
Today we are going to be discussing a little bit more about the whole idea of our email list. We are in Stage 3 of the overall 7-phase system to building up our online business. And what we are going to be talking about today is the one blog - one list strategy that most bloggers are using.
Most bloggers who are building an email list have one list for their one blog. And this is certainly better than nothing... but it could be a LOT more effective.
Today, we discuss the use of multiple lists for one blog and why it is so much more powerful.You'll learn:
- Why list segmentation is so important
- The most effective (and simplest) way to begin segmenting your list
- How you should structure multiple lists for your blog
- How to get people onto your "general list"
This episode is important for your success with email marketing, moving forward.
May 13 2015
Rank #14: Conversion Triggers (1 of 4): How To Sell More, Get More Opt-ins, Get More Email Opens - (Episode #144)
In the first installment of what will be a 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.
Understanding these "triggers" will allow you to move people into action.... whether that be to buy something, to opt into your email list, to open an email, to click on an email, to post a comment, to click on a tweet.... whatever it may be.
Moving people into action is the name of the game, and these conversion triggers are a very important part of doing it.
In this series, we will discuss many different conversion triggers, why they work, and examples of using them.
And perhaps you'll even learn something about yourself. ;-)
So first of all, I want to welcome you to 2016. This is the first episode of Coffee Break for 2016.
I took a few weeks off for the holidays. Christmas, New Year's... spent a lot of time not in my office. And then last week; it is was just kind of an interesting week, getting back into the groove in terms of business. But then, there are some personal stuff going on; not bad, in fact, very good. We actually purchased another RV for the family, not that matters very much to you but it is a little time consuming on my part. And it did have something to do with why I didn't release a couple of podcast episodes last week and kicked off 2016 earlier. The new RV is definitely a huge improvement over the one we had before. And you know, sometimes we travel and I do business from there, not like actual business; it is an online business so I can run it from anywhere. So sometimes while we are traveling the country, I can just run the business right from there. It is a lot of good times. One of the things that define me is that I love to go out and do that kind of thing.
Anyway, enough about that. What I would like to do now is we are going to jump right in to our topic here. And this is going to be the topic that we are going to talk about for the next few episodes; and it is about Conversion Triggers.
Jan 13 2016
Rank #15: Blog Marketing Academy Weekly Update - 10/18/2018
This week's (and the first) Weekly Update. :) On the docket this week...
- The latest on The Daily
- An update on the Coffee Break Blogging podcast. Is it coming back?
- What's new inside THE LAB
For #ASKBMA this week, I'm answering:
- Third party landing page creator (like LeadPages) versus Wordpress landing page builders. Which is better?
- Should you put your customer downloads behind a login, or send it via email?
- Thrive Themes and SumoMe?
- Should you use a pop-up on your site to build your list?
- What (in my experience) works even better than a popup but isn't so annoying?
- THE DAILY - http://www.blogmarketingacademy.com/daily/
- PODCAST - http://www.coffeebreakblogging.com
- THE LAB - http://www.blogmarketingacademy.com/lab/
- ASK BMA - http://www.blogmarketingacademy.com/ask/
- Thrive Leads - http://www.blogmarketingacademy.com/go/thriveleads
- Thrive Architect - http://www.blogmarketingacademy.com/go/architect
Oct 24 2018
Rank #16: How To Evaluate The Money-Making Potential Of A Blogging Niche (Episode #38)
Hello! Welcome back to Coffee Break Blogging where we are going to continue on our series to creating and growing a profitable blog-based business online.
Now, part of evaluating a blogging niche isn't just looking at the demand and size of the audience, but also looking at the potential for monetization.
In this episode, we'll talk about 4 important things to look at when judging the amount of money which is flowing in a particular market.
Dec 11 2014
Rank #17: How A Blog Really Makes Money (Episode #148)
Periodically, I feel I need to go back and revisit the "big picture" about how a blog actually makes money.
See, most people who start a blog with the intention of monetizing it do it with certain expectations in mind. Usually, it has to do with talking "about" something they find interesting, building a big community and audience, getting famous and getting a following.... THEN monetizing using ads and affiliate products.
That's cute.... but it rarely works. It is what most people try.... and it works for some, but definitely not most.
In this episode, I revisit the TRUE function of the blog and how a blog actually fits into the scheme of things. This episode will provide a "bird's eye view" of the business model, where a blog fits into it and what the purpose is.... and you'll see how a blog actually makes money.
If you understand this, you'll save yourself a lot of time and effort chasing unicorns. ;-)
Jan 27 2016
Rank #18: The Death Of The Email "Blast" (Episode #85)
Hello there! Welcome to another episode of Coffee Break Blogging.
We use a lot of funny words in online marketing - some of them a bit demeaning, actually. And one of them is the phrase "email blast".
Not only do none of your subscribers sign up in order to be "blasted", but it doesn't even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn't work that well.In this episode, we'll talk about:
- Funny words marketers use
- Why the size of your email list doesn't matter
- The two metrics which are FAR more important than the size of your list
- How to adjust your email marketing strategy to this new world (or face extinction)
- How the world just isn't linear, and how your marketing has to adapt to this.
May 30 2015
Rank #19: 7 Tips For The Perfect Opt-In Confirmation Page (Episode #77)
Hello! Welcome to a new episode of Coffee Break Blogging!
Today we are going to talk about the perfect opt-in Confirmation Page. So this is that page that they are going to see as soon as they opt-in to your email list; as soon as they opt-in for one of your lead magnets. The question is going to be, what do they see?
Your opt-in confirmation page is the very first page your subscriber will see after joining your email list. So, it is a highly important page and you want to optimize it for maximum results.
In this episode, I share 7 important tips and tactics for how to maximize the marketing impact of the confirmation page.You'll learn:
- Why you might want to put an offer on this page (and how to price it)
- 3 tools for giving an immediate survey to your new subscribers
- How to get your new subscriber to SHARE your squeeze page on social media and get more vital impact
- A quick tip to get more people to actually confirm their email address
- How to give them a "hook" to also follow you on Twitter or Facebook.
May 02 2015
Rank #20: 5 Techniques To Get New Members To Sign Up For Your Membership Site (Episode #127)
How do you go about selling a monthly recurring membership? Is it harder to sell a monthly membership than a one-time payment?
In this episode of CBB, we dive right into the topic of selling a recurring monthly membership. And we do that by discussing 5 different techniques for getting new members.We'll discuss:
- Front-End Offers and "Splintering"
- Different positioning
- Blog calls to action
How (and when) do you use these different things? Learn the in's and out's of each of the 5 techniques in this episode of Coffee Break.;-)
Oct 24 2015