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The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Updated 2 months ago

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Entrepreneurship
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Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you'll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.

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Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you'll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.

iTunes Ratings

256 Ratings
Average Ratings
239
8
3
3
3

Love it

By Kelsie Stelting - May 15 2020
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This is an awesome show! Love the timely news updates, occasional sarcasm, and helpful suggestions!

My weekly Must-Do

By Paige Booker - May 08 2020
Read more
This is my favorite podcast. Very informative and well done. An indie author must-do

iTunes Ratings

256 Ratings
Average Ratings
239
8
3
3
3

Love it

By Kelsie Stelting - May 15 2020
Read more
This is an awesome show! Love the timely news updates, occasional sarcasm, and helpful suggestions!

My weekly Must-Do

By Paige Booker - May 08 2020
Read more
This is my favorite podcast. Very informative and well done. An indie author must-do
Cover image of The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Latest release on Aug 05, 2020

Read more

Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you'll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.

Rank #1: Episode 291 - Serial Success, Google Doesn't Play, and 22 Books to $60k

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What publishing hacks do you wanna bring back? Episode 300 is so close! Jim’s webinar is later today at 2PM CST. Show up and learn the ropes! Bryan will officially be doing an Author conference in Chicago coming up next year! This week’s Happy Books Review Winner is Justin Salisbury. Thank you to our featured Patrons: A Turn for the Worse, Leaving Eva, and God and Gigs. The Top Tips of the week include How to write you book (outline) in three simple steps, what new ways you can advertise on Amazon, and why content marketing might change how you advertise. Honorable Mention this week goes to why Draft2Digital cancelled the Play Store. The 5 News stories that matter most to indies this week include how California’s new bill may not be as good as it sounds, why Amazon is cracking down on scammers, what different ways you can be successful as a full time author, how more books can mean more money, and why a series may be the way to your reader’s heart. Question of the Week: What self-publishing tactic that worked back in 2015-2017 would you love to bring back and try here in 2019?

Oct 30 2019

53mins

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Rank #2: Episode 233 - Prolific Works, Paid Editing, and Return on Investment

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Will developmental editing or marketing give you the biggest bang for your buck on book one? Would you publish without an in-depth edit? Bryan and Jim have a great show for you this week! Bryan’s getting ready to take a little time off and Jim will have a special guest host for you next week. Jim notes that his Author Accelerate conferences have revealed that a lot of authors are in the wrong category. Winner of the Happy Book Reviews feature is Chuck Manley. Bryan thanks our featured Patrons: SPA Girls - How to Kick Author Overwhelm in the Butt!, The Thing Speaks for Itself, and Dark as the Grave. This week’s hot Tips include how to manage distractions and write more, what authors think the cost of hiring editors, and why patience is the name of the game with AMS ads. The stories that matter most to indie authors are why Target is redacting certain words in book descriptions, how Instafreebie’s rebrand could help you, how slow and steady release schedules can lead to author success, why ad spend and careful monitoring is critical to success, and which strategies and choices helped Kevin Butman to a successful book launch. Question of the Week: Is it more important to spend money on developmental and copyediting on your first book or to spend it on marketing like book covers? If you had to choose between waiting to publish or going forth without the heavy editing, which would you choose and why?

Sep 19 2018

1hr

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Rank #3: Episode 301 - Claire's First Episode

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What will your new year’s resolution help your productivity? You’re going to learn a little more about our new host Claire. How she spends her days and what she's done this year! This week’s Happy Books Review Winner is Jerri Williams. The Top Tips of the week include how to promote your new book, how StoryOrgin can help you track yourself, and what Kells Mcphillips recommends to keep up the productivity. The 5 News stories that matter most to indies this week include why Refined Fool Beer is the place to publish, what ebooks lost out on in the 10s, what scam you need to avoid, why the Rita Awards were cancelled, and why you shouldn’t be like Laura Burton. Question of the Week: Going into 2020, what changes will you make to your routine to save more time and get more accomplished?

Jan 08 2020

1hr

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Rank #4: Episode 300 - Lessons Learned from 300 Episodes & Jim's Last Show

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What is Jim going to do with all this new free time? Episode 300 is here! We say goodbye to Jim and welcome Bryan's new co-host. The Top Lessons we learned, Consistency is Key, Be UnSkippable, and Reward fans with Callbacks. An honorable mention goes to how to get your books viewed. The 5 News stories that matter most to indies this week include why writers aren’t able to keep up, how amazon made this author raise her price, what has happened since Christmas in the romance novel world, why Author Brady Frost did better than expected, and what changes are coming for Rakuten. Question of the Week: What do you think Jim will do with his Tuesdays now that he's not recording the Sell More Books Show?

Jan 01 2020

1hr 14mins

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Rank #5: Episode 312 - Extra ACX Royalties, Free Scribd, and the End of the Embargo

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With the current crisis going on, as an author what are some things you may be able to do to help your readers out? On today’s show Bryan is joined by Alana Terry, a Christian suspense writer and teacher for authors on paid advertising. They want to wish everyone peace an good health during these times! Alana has her course up as a pay what you can and a portion of the proceeds will go to helping out during this time of the Covid-19. Be sure to check out Claire’s free supercharge your protagonist workshop, she also has a sale right now on her story alignment consultation so be sure to also check that out and use the code FOURFOUR by 4/4/20. All the links for these will be available to you. This week’s Super Charger Story Course Winner is Liberty Speidel. Thank you to our featured Patrons - Get it Done, The House, and Dark as the Grave. The Top Tips of the week include how taking the sidebar from your blog can help you start up your author website, what you can gain from using a writing prompt regularly, and how easy it is to turn your book into the latest EPUB 3.0 format with Daisy.org. The 5 News stories that matter most to indies this week include how PublishDrive is making it easy for authors to publish your print and digital and audiobook formats, why something as simple as asking readers to review your books can make a huge difference, whats causing Macmillan to abandoned its unpopular ebook embargo, who is announcing that their entire library of ebooks, audiobooks, and magazine articles will be free for 30 days, and ACX is doing to help out due to the impact of Covid-19 to the creative community. Question of the Week: What are some ways that you feel like you as an author could help your readers handle this crisis?

Mar 25 2020

46mins

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Rank #6: Episode 314 - $50k Months, Student Books Shine, and Taking Money to Make Money

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Only choosing one, at this stage in your author career, are you trying to improve your ROI or scale up your existing ROI? Bryan’s 5-Day Amazon Ad Profit Challenge is back on April 13th don’t miss it! Claire also hinted to us that she will be putting another workshop together! This week’s Super Charger Story Course Winner is Darren Sapp. Thank you to our featured Patrons - The Last Verdict, Divorced Dad: Kids are Forever, Wives are Not, and Sanyare: The Last Descendant. The Top Tips of the week include where you can find some financial help during this time of crisis, why you should limit or force yourself when it comes to being creative, and how this might be your time to dip your toes into Facebook ads. The 5 News stories that matter most to indies this week include how you can not only order your favorite fast food with Postmates but a book as well, what Amazon is now doing about pre-orders and delays, which horror and thriller author achieved a four-figure profit with Amazon Ads, what genre of books are are seeing a spike in sales, and who reached dolphin status of 50k sales in one month? Question of the Week: At this stage in your author career, are you trying to improve your ROI or scale up your existing ROI? (And remember, you can only choose one or the other)

Apr 08 2020

1hr 1min

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Rank #7: Episode 249 - New Ads Dashboard, Video Writing Sprints, and 100x Sales

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Here's what you'll learn in Episode 249:

- How authors can protect themselves when buying book covers

- Why a calendar might be the most important writer’s tool

- How using video chat can spark writing creativity

- What advantages indie-publishers have over traditional

- How an author turned around a dollar a month in sales into a part-time living

- What Written Word Media thinks will happen in 2019

- What one author did to hit Trout status and fulfill a writing dream

- How the new Amazon ads platform will impact your marketing

Question of the Week: What was your first reaction to the new Amazon Advertising dashboard? How has your opinion changed (if at all) since you've had a chance to look around inside?

Jan 09 2019

57mins

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Rank #8: Episode 296 - Self-Doubt, Fake Reviews, & Libraries

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How do you build confidence? Episode 300 is so close! Bryan’s new hint for the new cohost is that she lives in the United States! Both Bryan and Jim are going to story shop sumit in Texas! This week’s Happy Books Review Winner is Julie. Thank you to our featured Patrons: Guild of Tokens, Awakening Forever, and Mayhem & Murder. The Top Tips of the week include how to manage your time, what new tool is at your fingertips, and how to get your book on library shelves. An honorable mention goes to why trademarks may be in for a dark road. The 5 News stories that matter most to indies this week include how the prison system is trying to make money, why you may need a smart speaker, what your verified review might really be, why you still can make it big, and how library ebooks are backfiring. Question of the Week: How do you deal with self-doubt when you're trying to put your words out into the world?

Dec 04 2019

48mins

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Rank #9: Episode 257 - Chirp, Amazon Ads, and the Nebula Controversy

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Episode 257 - Chirp, Amazon Ads, and the Nebula Controversy

What does the new audiobook world look like for you and your titles? Bryan is excited to report on what is happening in the author community right now! Jim discusses the effects of Mercury in retrograde. This week’s Happy Books Review winner is Crissy Moss. Our Featured Patrons: Shadow Raiders, Strings of Subversion, and Fighting to Survive. The Top Tips this week include how advanced reader feedback can improve your standalones, why a reading plan is just as important as a writing plan, and what can go wrong with ghostwriters. We have an Honorable Mention story is the incredible tale of an author who could win $100,000 to ditch her smartphone. The big five news stories that matter most to indie authors include how the Books-a-Million closure will affect indies, why establishment sci-fi authors are attacking 20Booksto50K, which tools are providing Dean M. Cole with the keywords that jumpstarted his earnings, what steps did Kristen Oliphant take to jump from $100 per month of writing income to a steady five-figures, and how Bookbub’s new discount audiobooks will impact the market. Question of the Week: How do you think BookBub's Chirp will change the audiobook landscape over the next 12 months? Do you have any books currently locked up by ACX's 7-year contract?

Mar 06 2019

1hr 3mins

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Rank #10: Episode 269 - The Royalties Estimator, Creative Rapid Releasing, and Multitasking

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What’s your current schedule for checking royalty income? Bryan and Jim hope you all enjoyed your Memorial Day weekend. Bryan is having a great experience teaching his Amazon Ads Made Easy course and is generating some wonderful tactics for students. Jim is looking for serious ARC members for his launch team. This week’s Happy Books Review Winner is Dan Thompson. Thank you to our Patrons: Guardian of the Grail, Doubt The Stars, and Leaving Eva. The Top Tips of the week why new story structure options can boost your writing, how scheduled and regular breaks can improve mental health, and when three tips aren’t enough you can count on a few more. The 5 News stories that matter most to indies this week include how Google is shooting themselves in the proverbial foot on Google Play, why Kobo is happy to be wrong about potential readers, what Taylor White did to hit $500 in royalties on her debut release, what KDP is doing with new royalty reports and how Bink Cummings used Facebook ads and a rapid release strategy to move her much closer to her 6-figure-per-month goal. Question of the Week: How often do you check your royalty stats? Will that number increase with the new KDP Royalties Estimator?

May 29 2019

1hr

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Rank #11: Episode 264 - Serious Sci-fi, Writing 10k a Day, and Building Your World

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Would you consider running a reader poll on genre preference? Bryan and Jim are looking forward to the Sell More Books Summit! This week’s Happy Book Reviews winner is Matthew Staggs. Bryan thanks our Patrons: Achieve Anything In Just One Year, How to Sex Your Snake, and Excelsior. The Top Tips of the week are how to tackle your first novel, why large print is a market you need to explore, and what tool can help you get a handle on worldbuilding. The 5 News stories that matter most to indies this week include how indie authors could benefit from Amazon’s antitrust-proofing, how Barnes and Noble’s new eInk could breathe life into their bottom line, why the new EU copyright hooplah might be a victory for authors, how you can make 70,000 words per week a reality, and who gets to decide if it’s sci-fi or not so much. Question of the Week: Have you ever checked in with your readers to see what genres they enjoy and what they like about your work? Why or why not?

Apr 24 2019

59mins

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Rank #12: Episode 311 - Working from Home, Vanishing VAT, and Knowing Your Numbers

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When working from home do you have a certain routine that helps you “get out of your pajamas” and start your work day? If so, what is it? Today is the final day of Bryan’s Blurb Bonus Package with Best Page Forward so make sure to check it out and H. Claire Taylor has a free chat on April 2nd talking about supercharging your protagonist, there are only 10 seats available so grab yours soon! This week’s Super Charger Story Course Winner is Blaine Moore. Thank you to our featured Patrons - Thawed: CRYERS Book 1, How To Drive Your Next Car Deal: The How-To Guide To Negotiating A New Car Deal, and The Tilt. The Top Tips of the week include how being quarantined may lead you to writing your best work like Shakespeare, why “writing crap” is a common tip amongst successful romance authors, and how putting on some pants can encourage you to get to writing. This week’s honorable mention goes to Amazon being flooded with coronavirus books. The 5 News stories that matter most to indies this week include what is the future of coronavirus vs authors, publishers, and booksellers, how learning the skills of publishing and web designing can save you lots of money, why British company DeepZen is already ahead of the game, why the UK government is saying goodbye to the 20% VAT, and what finding your niche can do for your book sales according to children’s book author Melissa Torres. Question of the Week: When you work from home, do you have any routines to make you feel like you have transitioned to the professional period of your day or do you just get into it and mix it up?

Mar 18 2020

58mins

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Rank #13: Episode 302 - Productivity, Co-Writing, and Your Four-Year Plan

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What do the next four years look like for you? This week is Bryan’s Amazon Ad Challenge its never too late to follow along! Claire is finishing up her series up! This week’s Happy Books Review Winner is  Bill Cokas. Thank you to our featured Patrons: The 30-Day Writing Challenge, Stalked, and SMART Social Media. The Top Tips of the week include what you need to do to sell your book, why Instagram is your friend, and how the public domain has changed. The 5 News stories that matter most to indies this week include was has changed in the RWA, how Janna Penn manages her time, why getting a coauthor may refuel your fire for writing, who will be charting books, and what S.W. Hubbard is going to do in 2020. Question of the Week: When you think ahead to what you'll have accomplished in four years, what will you do to get the most out of your awesome backlist in 2024?

Jan 15 2020

58mins

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Episode 331 - Healthy Habits, Inner Critics, and Demanding Readers

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Bryan is back and we have a great show for you this week! Be sure to leave us a review on Apple Podcast. Don’t forget that Claire is running a free Indie Author Alignment: 5-Day Foundation course. This week’s Super Charger Story Course Winner is Eve H. Thank you to our featured Patrons - Symphony of the Wind, Trauma-Sensitive Early Education, and 

The Strange. Top Tips of the week include why asking yourself hard questions can lead to the best marketing plan, how making writing a habit and not a task changes your outlook, and why to use sweepstakes in your marketing strategy. The 5 News stories that matter most to indies this week include why it is important to know what your goal is, what getting fresh eyes on your manuscript can do for you, should cancel culture be cancelled, why author Patrick Rothfuss is taking some heat, and why you should retain as many rights as possible. Question of the Week: What’s something you could stop doing that’s not moving you toward YOUR definition of success, and what’s something you like doing that you could replace the old thing with?

Aug 05 2020

58mins

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Episode 330 - Clear Strategy, Full Data Sets, Can’t Lose

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What metric would be a business changer for you if Amazon could provide it? Bryan is out this week and H. Claire Taylor is joined by Becca Syme of the Better-Faster Academy. Claire is running a free Indie Author Alignment: 5-Day Foundation course. She also has a preorder for her Supercharge Your Series course and the offer ends August 1st so make sure to check those out! This week’s Super Charger Story Course Winner is Flyover. The Top Tips of the week include why less is more when it comes to marketing, what will you tell readers when they ask why they should buy your book, and how walking can benefit your brain. The 5 News stories that matter most to indies this week include what increases in earnings are coming from indie publishing, why book cover designers are speaking up, how the lockdown sparked a popular genre, why you should enroll your books via eBook, and what has Amazon added into their Ads Dashboard. Question of the Week: What metric would be a business changer for you if Amazon could provide it?

Jul 29 2020

59mins

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Episode 329 - Five-minute Marketing, Pre-order Peril, and Shucking Scammers

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There are many different ways to promote your book, what is one five-minute task that you could do today to promote your book? This week we have a great show for you! Don’t forget to leave us a review on Apple podcast. This week’s Super Charger Story Course Winner is Steph Pajonas. If you become a Patron of the show you will now get access to the show 8-12 hours earlier then when it airs! The Top Tips of the week include what ten marketing hacks bestselling author Zoe York is giving to you, how to create content that will attract your ideal reader, and why pre-orders may be hurting you instead of helping you. The 5 News stories that matter most to indies this week include how to avoid getting scammed by a vanity press, what new service NetGalley is adding to their lineup, what publishers look for when deciding which book to bet on, how BookBub’s new feature “related authors” could be beneficial to you, and where Kobo Plus is being launched next. Question of the Week: What is one five-minute task you could do to promote your book today?

Jul 22 2020

48mins

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Episode 328 - Finding Your Flow, Eastward Expansion, and Reader Farming

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What are some ways that you can you prioritize some long-term reader farming instead of only focusing on short-term reader hunting? This week we have a great show for you! Don’t forget to leave us a review on Apple podcast. This week’s Super Charger Story Course Winner is Nalani Sheils. Thank you to our featured Patrons - Blogging for Authors, Shadow Raiders, and Guardian of the Grail. The Top Tips of the week include what myths you should know about publishing, how to find the perfect book cover just for you, and why practicing getting into states of focus is important. The 5 News stories that matter most to indies this week include what genre of print books are increasing in sales, why you should check out some of the newer ebook distributors, what new update is coming to the copyright process, why sustainable marketing is a lot like farming, and what new feature Facebook is launching for page owners that is similar to Patreon. Question of the Week: How can you prioritize some long-term reader farming instead of only focusing on short-term reader hunting?

Jul 15 2020

54mins

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Episode 327 - Publishing Pressure, Pandemic Print on Demand, and Trad Pub Not Paying

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We all have mental blocks, what are some that are holding you back from your upcoming projects and why are they having that effect? This week we have lots of great tips to share with you! Bryan’s Free 5-Day Amazon Ad Profit Challenge starts July 13th so make sure to check it out and H. Claire Taylor just released her last Jessica Christ book! This week’s Super Charger Story Course Winner is Kenesha W. Thank you to our featured Patrons - Sell More Books With Less Social Media, Nightblade, and Leaving Eva. The Top Tips of the week include what getting reviews on your book can do for you, why authors are upset with Lulu, and why a book launch includes marathons, sprints, and pounces. The 5 News stories that matter most to indies this week include who has managed to become the fifth largest bookstore chain in the US, why Walmart pulled Kobo reader displays from it’s stores, how Ingram is keeping up with the surge of print-on-demand books, what advice Kristine Kathryn Rusch has for traditional authors, and how to keep up with everything you need to do as an author. Question of the Week: What mental blocks do you think are holding you back from your upcoming projects and why do you think they're having that affect?

Jul 08 2020

55mins

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Episode 326 - Wide Wins, Knowing Your Readers, and Netflix is Calling

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At what point in your Sales Page/Amazon Listing do you think you're losing your non-readers? What can you do to solve this problem? What was your process for coming to this conclusion? This week Bryan is getting ready for The Free 5-Day Amazon Ad Profit Challenge that starts July 13th. H. Claire Taylor also has some exciting things in the works for this summer, make sure to join her list. This week’s Super Charger Story Course Winner is Liz Alton. Thank you to our featured Patrons - Embracing the Magic, More than Monsters, and God and Gigs. The Top Tips of the week include what to do when thinking about going wide, where to submit your film ideas for Netflix, and why you should think about marketing your book first before anything else. The 5 News stories that matter most to indies this week include what is happening with The Internet Archives, why Apple is being targeted for their Apple tax, why Author Alexandra Duncan cancelled her own novel, what influences a reader to pick up their next book, and why you shouldn’t be afraid of going wide. Question of the Week: At what point in your Sales Page/Amazon Listing do you think you're losing your non-readers? What action do you think you should take to fix it? What was your process for coming to this conclusion?

Jul 01 2020

56mins

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Episode 325 - Blind Spots, Crystal Balls, and Self-Help Success

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Do you have an area of your publishing or marketing that's fallen flat? What can you do to change your course of action to improve it? This week Bryan is joined by MM romance author Quinn Ward. Don’t forget to leave a review on the show! This week’s Super Charger Story Course Winner is Margaret McGriff. Thank you to our featured Patrons - The Secret Blush, Gone, and What Sells Books. The Top Tips of the week include how to stop social media from distracting your writing time, what to know about a new survey from bookcareers.com, and tips for proofreading your own writing. The 5 News stories that matter most to indies this week include what marketing tips you should know, what Barnes & Noble has to say about e-books, how self-help author Marc Reklau went from $800 per month to over $35,000, how the COVID-19 pandemic is continuing to affect the business of publishing, and why indie authors are changing the publishing industry. Question of the Week: What's one area of your publishing or marketing that's fallen flat? How can you change your course of action to improve it?

Jun 24 2020

52mins

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Episode 324 - Email Marketing, Amazon Branding, and Smitten Story Writing

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We talked about growing our email list, what’s one activity you could do regularly grow your list by 10% in the next 30 days? This Thursday is Bryan’s Blurb Webinar make sure to check it out at the link below and H. Claire Taylor is releasing the third book of her Kilhaven Police series! This week’s Super Charger Story Course Winner is Lisa M. Lilly. Thank you to our featured Patrons - Cowgirl, Unexpectedly, A Dragon among the Eagles: A Novel of the Roman Empire, and The Ten-Year Turnaround. The Top Tips of the week include what to know about using someone else email newsletter, why to consider using a sensitivity reader, and where to find tools for outlining your novel. The 5 News stories that matter most to indies this week include how writing a novel is a lot like a romance, what vanity press is according to ALLi’s John Doppler, how to market your audiobook, what you need to know about Amazon’s branding, and how to get the most out of email lists. Question of the Week: What's one activity you could do regularly that would grow your email list by 10% in the next 30 days?

Jun 17 2020

55mins

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Episode 323 - Pay What You Want, Industry Changes, and a "Good" ROI

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What's one opportunity you can employ for you to earn more than the usual $2.99 from your biggest fans? This week Bryan is back and getting ready for a live Book Description Demo next week while H. Claire Taylor is getting back into the swing of things and finishing up her last Jessica Christ book! Remember that she is still offering a 20% discount on her story alignment course when you use the code SMBS. This week’s Super Charger Story Course Winner is Kelsie Stelting. Thank you to our featured Patrons - Wanderer's Escape, Unfrozen, and Hypercage. The Top Tips of the week include what kind of personality do you have according to mystery author Greta Boris’ quiz, what to know about SEO, and where to find free educational opportunities. The 5 News stories that matter most to indies this week include what to know before writing a book with a friend, why you should do some homework and math before deciding where to publish, how thinking of your writing like a business will set you up for success, what advice author Jenny Madore is giving us, and how the publishing world could be changing. Question of the Week: What's one opportunity you can employ for you to earn more than the usual $2.99 from your biggest fans?

Jun 10 2020

52mins

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Episode 322: Sales Drives, Tarot, and Blurb Keywords

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After listening to the discussion about how to use keywords and key phrases in your book description, what's the first step you're going to take toward optimization? This week H. Claire Taylor is joined by Monica Leonelle be sure to check out her series The Productive Novelist. H. Claire Taylor is still offering a 20% discount on her story alignment course when you use the code SMBS. This week’s Super Charger Story Course Winner is Christopher Wills. Thank you to our featured Patrons - The Cordova Vector, The Thing Speaks for Itself, and Kick Author Overwhelm to The Curb. The Top Tips of the week include what words you should be adding to your blurb, what new feature IngramSpark is offering, and how to successfully enter into a collaboration. The 5 News stories that matter most to indies this week include what genre is rising in sales, why Internet Archive is facing some serious trouble, what four types of books are we seeing a surge in, how to use Kobo’s cost-per-click to distribute your book, and how author RJ Blain upped her typical sales by over $30,000 in less than one month. Question of the Week: After reading about how to use keywords and key phrases in your book description, what's the first step you're going to take toward optimization?

Jun 03 2020

48mins

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Episode 321: The End of RITA, Kobo Plus Canada, and Facebook Shops

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You are running an awards show for your genre, what would you call it and why? This week Bryan is having a FB Ads Webinar with Alana Terry and H. Claire Taylor is getting back into her writing groove! Don’t forget to leave a podcast review. This week’s Super Charger Story Course Winner is Kori D. Miller. Thank you to our featured Patrons - What Am I?: A Collection of Traditional Word Riddles – Deluxe Edition, Ships of My Fathers, and Somebody's Darling. The Top Tips of the week include what to know when it comes to pricing your books, why you should be asking questions before writing a guest blog, and how many words should you be writing. The 5 News stories that matter most to indies this week include whats going on with Wolf-Kink Erotica, why self-help books are doing so well right now, how you now have the opportunity to sell your books on Instagram and Facebook, why to get yourself ready for Kobo, and why the RWA has retired their RITA award. Question of the Week: If you ran an awards show for your genre, what would you call it and why?

May 27 2020

49mins

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Episode 320: The Great Audiobook Wars, Series Page Promotion, and Free Ads

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In the show we covered Series Page promo ideas, will you be trying them out? Would this preform well for you? How might you incorporate this into your promo schedule? This week Bryan is offering a special discount on his course that expires 5/20 and H. Claire Taylor is giving us a pro tip so make sure to listen for it at the end.This week’s Super Charger Story Course Winner is J Bennett. Thank you to our featured Patrons - Dad’s Girls, Vanguard: The Complete First Season, and 31 Days of Wisdom. The Top Tips of the week include how Joanna Penn edits, what programming tools you need to look into, and why you should add more categories to your book. This week we have an honorable mention and that is I Will Survive. The 5 News stories that matter most to indies this week include why ebook and audio sales are seeing a dramatic increase, what World Media is doing to support authors, why do over 80% of authors quit within 3 books, why you should be marketing your series page instead, and how BookBub is allowing you to customize your ad campaign. Question of the Week: Will you try out the Series Page promo idea we discussed during the show? How might you incorporate this into your promo schedule and how well do you think it would perform for you?

May 20 2020

53mins

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Episode 319: Amazon Pays Out, Apple Makes a Change, and Using Your Own Website

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What is keeping you from producing audiobooks? If you already have audiobooks, what made you decide to pull the trigger and how did you make the decision between profit share or all up front? This week H. Claire Taylor is joined by author Nathan Van Coops! This week’s Super Charger Story Course Winner is Christopher Willace. Thank you to our featured Patrons - Call of Dust, Twins of Prey, and Monkey Justice. The Top Tips of the week include why you don’t need a Mac to go direct with your books on Apple, how to keep all your publishing eggs in your own basket with direct selling, and what to think about when it comes to turning your book into audio. The 5 News stories that matter most to indies this week include who was the mystery donor that helped UK bookshops weather the coronavirus pandemic, sales success tips from author Adam Geen, why you should check your emails if you saw some unusual activity with your Kindle books, how author Adam Fletcher is earning a full-time living off of a genre that practically doesn’t exist, and what Amazon sales ranks currently are. Question of the Week: If you already have audiobooks, what factors did you consider to decide between profit share or all up front, and how did you decide when to pull the trigger? And if you don't have audiobooks yet, what factors are keeping you from feeling like now is the right time to produce them?

May 13 2020

54mins

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Episode 318 - Bookstores, Email Marketing, and Finding Your "Why"

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Everyone has a reason for starting, what is your "why" behind writing and publishing your books? Bryan and H. Claire Taylor are feeling good this week and want to remind you to leave a review on the show! This week’s Super Charger Story Course Winner is Lars Hedbor. Thank you to our featured Patrons - Inharmonic, Achieve Anything In Just One Year, and Flotsam. The Top Tips of the week include what Amazon is doing for European Union marketplaces, how to get a review on your book the easy way, and which company takes an additional cut before pricing your book in the catalog. The 5 News stories that matter most to indies this week include how to help your local bookstores stay afloat, who’s sales is the coronavirus boosted, what author Steven Higgs is doing to earn $21,000 this month, who is doubling ACX, and what great tips Author Megan Erickson is sharing. Question of the Week: What's your "why" behind writing and publishing your books?

May 06 2020

58mins

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Episode 317 - Slow Marketing, Broke Pirates, and The Path of Most Resistance

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What is one non-writing task that you could spend just one hour a day on for the next week, that could have the most impact on your publishing career? Bryan's Amazon Ad School Course just concluded and he had an awesome turnout! H. Claire Taylor wanted to remind everyone that she has some free recourses on tips for writing and marketing as well as coming up with author strategy available on her website so make sure to check those out. This week’s Super Charger Story Course Winner is Dave Core. Thank you to our featured Patrons - The Silent Marriage: How Passive Aggression Steals Your Happiness, The Avant Champion: Rising, and Rebel Song. The Top Tips of the week include where you can find a free guide with advice tailored to authors of every level, how really knowing your genre well can help in writing to market, and why setting up your writing space ahead of time is setting you up to conquer new challenges. The 5 News stories that matter most to indies this week include could Google Books really be opening up or are they pulling our leg, who is making the decision to stop paying royalties for books downloaded with a promo code, what author John Van Stry did because he felt it would help the author community, why we should continue to keep distributing to Barnes & Noble and keep some faith in them, and what cozy mystery author C.S. Woolley is claiming to be worth the time investment for the results she is seeing and will continue to see. Question of the Week: What non-writing task that you spend just one hour a day on for the next week would have the most impact on your publishing career?

Apr 29 2020

51mins

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Episode 316 - ACX Waits, Trad Pub POD, and One-Page Websites

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How does the painfully long wait time on ACX approvals affect your publishing plans and what could you do to mitigate or even capitalize on this new reality?Bryan's Amazon Ad School Course is now live. You can get 30 days of direct email support and lifetime access to the Amazon Ad Profit Challenge at SellingForAuthors.com/April20 This week H. Claire Taylor is joined by author Jami Albright who is also an Indie publishing coach so make sure to check out her website. Claire is still running a promo on her story alignments with he code SMBS. All link will be provided for you. This week’s Super Charger Story Course Winner is S.A. Schneider. Thank you to our featured Patrons - Black Shadow Moon: Stoker's Dark, Twisting Fate, and A Christmas Gift. The Top Tips of the week include what could be better for you than an author website, what can help you build stronger reader connections, and what playing a metadata game can teach you. The 5 News stories that matter most to indies this week include why library supporters are calling authors and publishers greedy, how Ingram’s LightningSource could become the new normal, what drastic changes are happening to people in the Amazon Associates affiliate program, could Amazon be struggling during this pandemic, and who’s two week standard processing time has turned into seven weeks. Question of the Week: How does the painfully long wait time on ACX approvals affect your publishing plans and what could you do to mitigate or even capitalize on this new reality?

Apr 22 2020

50mins

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Episode 315 - Amazon Ad Challenges, Maximizing Energy, and Building Your Email List Still Works

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What is something that you could do to enhance your marketing, publishing, writing, or service that would also increase your energy (i.e. you really like doing it!)? Bryan’s 5-Day Amazon Ad Profit Challenge is live and its not to late to join, check it out. Claire gave us a 20% off coupon for her Story Alignment Course which is code SMBS don’t let it go to waste! This week’s Super Charger Story Course Winner is Connie B. Dowell. Thank you to our featured Patrons - Carnal, Character Sketch & Color, and The Perfect Death. The Top Tips of the week include how popular authors are using Instagram and Twitter to help promote new book releases, what special offers Print on Demand service Ingram Spark is running, and what new software you can use to polish up your grammar in your online writing apps. The 5 News stories that matter most to indies this week include why indies might find this a good time to go wide, how regular email contact with your readers can be a more affective way of advertising than social media, what very quiet landmark deal was made between Apple and Kindle, are print books being considered an essential during this time, and who you can contact to help you understand Amazon Ads and make them seem less intimidating. Question of the Week: What is one thing you could do to enhance your marketing, publishing, writing, or service that would also increase your energy (i.e. you really like doing it!)?

Apr 15 2020

58mins

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Episode 314 - $50k Months, Student Books Shine, and Taking Money to Make Money

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Only choosing one, at this stage in your author career, are you trying to improve your ROI or scale up your existing ROI? Bryan’s 5-Day Amazon Ad Profit Challenge is back on April 13th don’t miss it! Claire also hinted to us that she will be putting another workshop together! This week’s Super Charger Story Course Winner is Darren Sapp. Thank you to our featured Patrons - The Last Verdict, Divorced Dad: Kids are Forever, Wives are Not, and Sanyare: The Last Descendant. The Top Tips of the week include where you can find some financial help during this time of crisis, why you should limit or force yourself when it comes to being creative, and how this might be your time to dip your toes into Facebook ads. The 5 News stories that matter most to indies this week include how you can not only order your favorite fast food with Postmates but a book as well, what Amazon is now doing about pre-orders and delays, which horror and thriller author achieved a four-figure profit with Amazon Ads, what genre of books are are seeing a spike in sales, and who reached dolphin status of 50k sales in one month? Question of the Week: At this stage in your author career, are you trying to improve your ROI or scale up your existing ROI? (And remember, you can only choose one or the other)

Apr 08 2020

1hr 1min

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Episode 313 - Author Rank, Book Sales Up, ACX Taketh Away

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What is something that you as an author could “take a loss on” now that could possibly build your audience later on? Bryan’s 5-Day Amazon Ad Profit Challenge is back on April 13th don’t miss it! Get a story alignment consultation with Claire to get your story fixed up and save $149 through April 4th when you use the code FOURFOUR. All the links for these will be available to you. This week’s Super Charger Story Course Winner is Chez Churton. Thank you to our featured Patrons - Jaded: Luke, Hook's Daughter: The Untold Tale of a Pirate Princess, and How to Pick Up Women with a Drunk Space Ninja. The Top Tips of the week include how starting a daily blog might keep your creative brain rolling and keep you from feeling burnt out and ready to quit, why readers are saving nineteen dollars and ninety-eight cents with Amazon, and how bad reviews can possibly help your books sell. The 5 News stories that matter most to indies this week include how accurate are the numbers in the Bookstat list, what Amazon is now replacing with Amazon Charts Top 20 Books, what novelists are doing on social media to promote their colleagues during this time of cancelled book tours, what genre of books are rising in sales and which aren’t, and where are Amazon promo codes going? Question of the Week: Putting yourself in the shoes of early ACX, what could you give away or take a loss on now that might help you to build your audience later?

Apr 01 2020

53mins

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Episode 312 - Extra ACX Royalties, Free Scribd, and the End of the Embargo

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With the current crisis going on, as an author what are some things you may be able to do to help your readers out? On today’s show Bryan is joined by Alana Terry, a Christian suspense writer and teacher for authors on paid advertising. They want to wish everyone peace an good health during these times! Alana has her course up as a pay what you can and a portion of the proceeds will go to helping out during this time of the Covid-19. Be sure to check out Claire’s free supercharge your protagonist workshop, she also has a sale right now on her story alignment consultation so be sure to also check that out and use the code FOURFOUR by 4/4/20. All the links for these will be available to you. This week’s Super Charger Story Course Winner is Liberty Speidel. Thank you to our featured Patrons - Get it Done, The House, and Dark as the Grave. The Top Tips of the week include how taking the sidebar from your blog can help you start up your author website, what you can gain from using a writing prompt regularly, and how easy it is to turn your book into the latest EPUB 3.0 format with Daisy.org. The 5 News stories that matter most to indies this week include how PublishDrive is making it easy for authors to publish your print and digital and audiobook formats, why something as simple as asking readers to review your books can make a huge difference, whats causing Macmillan to abandoned its unpopular ebook embargo, who is announcing that their entire library of ebooks, audiobooks, and magazine articles will be free for 30 days, and ACX is doing to help out due to the impact of Covid-19 to the creative community. Question of the Week: What are some ways that you feel like you as an author could help your readers handle this crisis?

Mar 25 2020

46mins

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iTunes Ratings

256 Ratings
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Love it

By Kelsie Stelting - May 15 2020
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This is an awesome show! Love the timely news updates, occasional sarcasm, and helpful suggestions!

My weekly Must-Do

By Paige Booker - May 08 2020
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This is my favorite podcast. Very informative and well done. An indie author must-do